Smart hospitality IT: inspiring new ways to communicate

By Hotel Yearbook (various authors)

2 March 2012
Yearbook (various authors)

Revenue management, social media, IT and communication are tightly linked together, says Michaela Papenhoff, Managing Director of Düsseldorf-based consulting firm h2c. She recommends using the year 2012 to gather the information you need about these rapidly evolving services so that investment decisions can be made for 2013 and beyond.

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About The Hotel Yearbook

The Hotel Yearbook is a family of publications that call upon a wide-ranging group of senior executives, analysts, consultants and opinion leaders from all over the world to ask, "What lies ahead for the global hotel industry?" In The Hotel Yearbook - whether it is the highly respected annual edition or any of the special editions focusing on such critically important themes as technology, talent development, or the digital world - our forward-looking contributors share with readers the key trends and developments that they believe could have an impact on the performance of the hotel industry in the future. Visit

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Hotel Yearbook (various authors)

The Hotel Yearbook is a uniquely forward-looking annual publication. Each year, dozens of CEOs and other senior executives from the hotel industry worldwide, as well as leading analysts and observers, use this platform to share their expectations for the coming twelve months. Each of the 70+ contributors looks specifically at his or her area of expertise, describing the likely developments for the year ahead. As a whole, The Hotel Yearbook thus offers readers a comprehensive overview of the trends and factors that will have an impact on the performance of the hotel business in the year to come – as perceived by the industry’s leaders themselves.