Cvent Unveils New Features to Help Companies Go Global with Strategic Meetings Management Programs

Enhancements Enable Clients to Drive Global Adoption, Centralize Processes Across Borders and Mitigate Risk

22 August 2011

DENVER, CO – Global Business Travel Association Convention – August 22, 2011 – Cvent, the world's largest cloud-based software provider of meeting and event management, venue selection and web survey solutions, today announced the addition of new globalization features to its Strategic Meetings Management (SMM) technology. With these new features, meeting managers will have the flexible, adaptable technology they need to effectively manage meetings and events across borders and meet the demands of a diverse global marketplace.

"We've listened closely to the market to pinpoint the challenges meetings managers face when it comes to globalizing their SMM programs. From gaining buy-in for policies and processes to bridging business requirements and cultural divides, we know that creating a truly global SMM program can be daunting," said Anil Punyapu, Cvent's Vice President of Enterprise Sales and Partnerships. "Our latest enhancements will help clients tackle these challenges, tailor meetings programs per local requirements around the world and ultimately boost global adoption."

With a wide variety of language and currency options, Cvent's SMM solution standardizes meetings and events on one system and allows for maximum flexibility across departments, countries and regions.

Specifically, Cvent's new SMM globalization features allow meeting managers to:

  • Set a default account currency to consistently roll-up financial data while allowing users to work in their own local currency when drafting Requests for Proposal (RFPs), attendee registration sites, and event budgets;
  • Boost online registration by building one event registration site in multiple languages, enabling meeting attendees to register and receive communications in their native languages;
  • Capture attendee travel details, regardless of the booking system used or country of origin, through additional integrations with all major Global Distribution Systems (GDS);
  • Run reports on meeting activities as well as spend by country and region for detailed analysis and analytics on their organization's global meeting program; and
  • Search detailed profiles of and send RFPs to more than 150,000 meeting venues based on regional criteria through the Cvent Supplier Network, the world's largest and most accurate meeting supplier marketplace.

"Technology is an important component of the strategic meetings management solutions that CWT provides to clients," said Shauna Whitehead, Project Manager, Carlson Wagonlit Travel Meetings & Events Asia Pacific. "The deployment of Cvent's SMM technology across Asia Pacific allows us to accommodate the unique meeting processes of six different countries all on one platform and with consistency at the global level. This makes it easier for CWT Meetings & Events to source global venues, track and manage meetings, provide secure data and reports, create transparency across meeting activity and spend, enhance policy compliance and recognize savings."

More information on Cvent's Strategic Meetings Management solution and new global features is available at the Cvent booth #1289 at the GBTA Convention and Expo.

About Cvent

Founded in 1999, Cvent is the world's largest meetings and event management technology company and has over 800 employees worldwide. Cvent offers web-based software for meeting site selection, online event registration, event management, e-mail marketing, and web surveys, and helps over 90,000 users in 50 countries manage hundreds of thousands of events, surveys and e-mail campaigns. The company has processed over $2 billion in online payments and has managed over 30 million event registrations and survey responses for its clients. Cvent's client base ranges from small non-profits to large corporations, and includes over 30 companies from the Fortune 100. A leading authority on Strategic Meetings Management (SMM), Cvent's technology has been used to implement SMM programs around the world. For more information, please visit

Connect with Cvent:

· Follow @Cvent on Twitter

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· Watch Cvent videos on YouTube

· Check out the Cvent Strategic Meetings Management blog

Media Contact:

Jamie Rismiller

Public Relations, Cvent

+1 571-830-2466

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Jamie Rismiller

Public Relations
Phone: 571-830-2466