Cvent and BCD M&I Introduce ProStart To Help Clients Launch Strategic Meetings Management Programs

17 August 2011

MCLEAN, VA – August 17, 2011 – Cvent, the world's largest provider of cloud-based event management, venue selection and web survey software solutions, and BCD Meetings & Incentives, LLC® (BCD M&I™), an independent operating unit of BCD Holdings N.V. and a sister organization of BCD Travel, the world's third-largest travel management company, today announced a partnership to offer ProStart, a streamlined and cost-effective solution for initiating a strategic meetings management program (SMMP). ProStart is available as a standalone technology service for customers who wish to implement their own SMMP, or as a bundled solution to be used in conjunction with BCD M&I's consulting services.

"Most companies that are looking to reap the benefits of an SMMP either don't know where to start or are concerned about the initial investment into the program," said Dave Sonricker, Senior Vice President of Industry Relations and Technology Solutions at BCD M&I. "ProStart offers the long-term benefits of SMM practices with minimal initial investment and streamlined implementation. Through this partnership with Cvent, we can deliver what is best for our clients at every stage of their meetings program-from the data collection and business case development that comes with initial program design, to the complex tracking, analysis and expansion initiatives of a more mature SMMP."

ProStart includes the fundamental modules of Cvent's professional meetings management software-meeting registration, strategic sourcing, attendee management and reporting-and allows meeting managers to establish the baseline data and processes they need to centralize the meetings lifecycle, gain oversight of and rein in meetings spend, and track and share key meetings metrics across their organization.

"For many companies, deploying all the advanced components of an enterprise SMMP from the start is prohibitively expensive and complex," said Anil Punyapu, Cvent's Vice President of Enterprise Sales and Partnerships. "We've worked closely with BCD M&I over the past few months to develop a solution to these common roadblocks, so meeting managers can more easily get their programs off the ground. ProStart allows organizations to put in place the basic elements of an SMMP in a flexible environment that will support future growth of their program, all backed by the expertise and guidance of the Cvent and BCD M&I teams."

More information on ProStart will be available at Cvent booth #1289 at the Global Business Travel Association (GBTA) Annual Convention in Denver from August 21-24, 2011.

About Cvent | Founded in 1999, Cvent is the world's largest meetings and event management technology company and has over 800 employees worldwide. Cvent offers web-based software for meeting site selection, online event registration, event management, e-mail marketing, and web surveys, and helps over 90,000 users in 40 countries manage hundreds of thousands of events, surveys and e-mail campaigns. The company has processed over $2 billion in online payments and has managed over 30 million event registrations and survey responses for its clients. Cvent's client base ranges from small non-profits to large corporations, and includes over 30 companies from the Fortune 100. A leading authority on Strategic Meetings Management (SMM), Cvent's technology has been used to implement SMM programs around the world. For more information, please visit

About BCD Meetings & Incentives | BCD Meetings & Incentives is an independently managed operating company of BCD Holdings N.V. and a sister organization of BCD Travel, the world's third-largest travel management company. BCD M&I energizes and streamlines the business of meetings and incentives by offering event-level and enterprise-level solutions. BCD M&I employs more than 400 people and operates in nearly 30 countries, with sales exceeding US$400 million. For more information visit: or

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Media Contacts:

Jamie Rismiller
Public Relations, Cvent
+1 571-830-2466

Amber Cross
Proposal & Communications Specialist, BCD M&I

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Jamie Rismiller

Public Relations
Phone: 571-830-2466