HEDNA's Winter Meeting to be held Dec. 6-8, 2010

Sessions will focus on adding value to an electronic distribution strategy

5 November 2010
HEDNA's Winter Meeting to be held Dec. 6-8, 2010

HEDNA, the Hotel Electronic Distribution Network Association, will be holding its Winter Meeting on Dec. 6-8, 2010 at The Omni Fort Worth in Fort Worth, Texas.

The theme of the Winter Meeting is "What's your distribution worth?" Sessions will focus on how attendees can bring more value to their distribution strategies in the coming months. Attendees will also learn about the trends impacting hotel electronic distribution and how those trends can be incorporated into business strategies. At the "Worth Distribution Session," two of the industry's most influential consultants – Tom Botts, managing partner of Hudson Crossing, and John Burns, president of Hospitality Technology Consulting – will discuss trends and their predictions for the future.

HEDNA is pleased that Felix Laboy, president and general manager of Sabre Hospitality Solutions will give the opening keynote presentation on Dec. 7 and Michael Van Houweling, senior director of advertising, product and online marketing for Southwest Airlines, will be the closing keynote on Dec. 7. Both Laboy and Van Houweling are industry veterans with unique perspectives on the industry.

What are hoteliers doing to keep growth positive and how are technology companies assisting in that growth? Attendees will discover the answers to those questions and more during the "Achieving Profitability in 2012 and Beyond" panel on Dec.7. Panelists are Ric Leutwyler, chief marketing officer, Pegasus Solutions; Roger Liew, chief technology officer, Orbitz Worldwide; Frank Reeves, chief technical officer and co-founder, Avvivo; Linda Kent, senior vice president electronic distribution, Wyndham Hotel Group; and Roland Tanner, chief operating officer, Lanyon.

All of HEDNA's standing committees - Standards, Payment Technologies, Tour and UGI - will hold committee meetings during the Winter Meeting. These committees help move the industry forward and are composed of member volunteers.

HEDNA's very popular Concurrent Education Sessions will be held on Dec. 7 and 8. These sessions give attendees the opportunity to have direct access to senior managers from the hotel electronic distribution industry. These sessions enable attendees to voice their thoughts and concerns, discuss functionality issues and request future enhancements from the top providers.

At the Winter Meeting, there will be two important announcements. HEDNA will reveal the recipient of HEDNA's 2010 Award of Excellence and will announce the 2011 Board of Directors. For the complete agenda, please visit:

HEDNA's Winter Meeting Partners are TIG Global and VFM Leonardo. Winter Meeting Sponsors are Sabre Hospitality Solutions, UATP, DerbySoft and Northstar Travel Media.

On Dec. 6, the Association will hold its HEDNA U educational seminar. This seminar is for up-and-comers in the hotel electronic distribution industry and has garnered rave reviews from attendees at previous sessions. For more information on HEDNA U, please visit:

About HEDNA | The Hotel Electronic Distribution Network Association (HEDNA) is a not-for-profit trade association whose worldwide membership includes executives and managers from over 200 of the most influential companies in the hotel distribution industry. Founded in 1991, all of HEDNA's activities are intended to stimulate the booking of hotel rooms through the use of GDS, the Internet and other electronic means. HEDNA brings all segments of the hotel industry together to evolve systems and services into electronic distribution that is easy and efficient. Additional information on HEDNA is available by calling +1 202-204-8400 or by visiting ./

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Hotel Electronic Distribution Network Association (HEDNA)

750 National Press Building 529 14th Street, NW
Washington, DC 20045
United States
Phone: 1 202 204 8400
Fax: 1 202 591 2445

Reed Hitchcock