How to Convince Customers to Share Data After GDPR
How to Convince Customers to Share Data After GDPR

harvardbusiness.org · 25 May

In recent years, marketers have lived through the Era of Big Data, and the Era of Personalization, and now we are living through the 'Era of Consent.

How GDPR Will Transform Digital Marketing
How GDPR Will Transform Digital Marketing

harvardbusiness.org · 21 May

This month will see the enforcement of a sweeping new set of regulations that could change the face of digital marketing: the European Union's Genera

Why the Rest of World Can't Free Ride on Europe's GDPR Rules
Why the Rest of World Can't Free Ride on Europe's GDPR Rules

harvardbusiness.org · 30 Apr

The digital industry is riding an important—and turbulent—wave of change right now. As Facebook and others grapple with tough questions about data pr

GDPR and the End of the Internet's Grand Bargain
GDPR and the End of the Internet's Grand Bargain

harvardbusiness.org · 9 Apr

In May the European Union's General Data Protection Regulation goes into effect, two years after passage by the European Parliament. This radical new