Customer Analytics and Data Privacy Laws: On a Collision Course?
Customer Analytics and Data Privacy Laws: On a Collision Course?

MarketingProfs · 26 Nov

If you think back to your time in physics class, you may remember what is known as Newton's law of action and reaction. Stated simply: With any inter

What You Need to Know About GDPR and Data Privacy: Lisa Loftis of SAS Talks to Marketing Smarts [Podcast]
What You Need to Know About GDPR and Data Privacy: Lisa Loftis of SAS Talks to Marketing Smarts [Podcast]

MarketingProfs · 28 Feb

On May 25, 2018, the General Data Privacy Regulation (GDPR) took effect. Some companies ignored it and now need to know how to proceed. Others worked

How Customer Participation Builds Trust in the Age of GDPR
How Customer Participation Builds Trust in the Age of GDPR

MarketingProfs · 24 Jan

The term "customer participation" is sometimes used interchangeably with "customer engagement," but to do so misses the mark on why the former is so

Do US Consumers Want GDPR-Like Data Protection Rights?
Do US Consumers Want GDPR-Like Data Protection Rights?

MarketingProfs · 24 Jan

Most consumers in the United States would welcome personal data protection rights similar to those established last year by the European Union's Gene