What You Need to Know About GDPR and Data Privacy: Lisa Loftis of SAS Talks to Marketing Smarts [Podcast]
What You Need to Know About GDPR and Data Privacy: Lisa Loftis of SAS Talks to Marketing Smarts [Podcast]

MarketingProfs · 28 Feb

On May 25, 2018, the General Data Privacy Regulation (GDPR) took effect. Some companies ignored it and now need to know how to proceed. Others worked

How Customer Participation Builds Trust in the Age of GDPR
How Customer Participation Builds Trust in the Age of GDPR

MarketingProfs · 24 Jan

The term "customer participation" is sometimes used interchangeably with "customer engagement," but to do so misses the mark on why the former is so

Do US Consumers Want GDPR-Like Data Protection Rights?
Do US Consumers Want GDPR-Like Data Protection Rights?

MarketingProfs · 24 Jan

Most consumers in the United States would welcome personal data protection rights similar to those established last year by the European Union's Gene

10 Steps Marketers Can Take to Prepare for 'California's GDPR
10 Steps Marketers Can Take to Prepare for 'California's GDPR

MarketingProfs · 26 Jul

If you're tired of hearing about GDPR, just wait until you start dealing with CCPA. The California Consumer Privacy Act is coming... and, marketers b

Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting Tech
Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting Tech

MarketingProfs · 23 Jul

The General Data Protection Regulation (GDPR) came into effect in the European Union on May 25. The regulation is meant to protect consumer privacy a

Benchmarking Your Email Metrics Post "GDPR Cleanse"
Benchmarking Your Email Metrics Post "GDPR Cleanse"

MarketingProfs · 4 Jun

Are you feeling better or worse now that your "GDPR cleanse" diet has run its course? Those GDPR re-opt-in emails you've been sending (whether you ne

GDPR Is Already Here: A Simple Marketing Guide for Compliance
GDPR Is Already Here: A Simple Marketing Guide for Compliance

MarketingProfs · 29 May

The General Data Protection Regulation (GDPR) initiative has put customers back in the driver's seat. Customers and prospects will henceforth own the

Are You Ready for GDPR? [Infographic]
Are You Ready for GDPR? [Infographic]

MarketingProfs · 29 Mar

The EU's General Data Protection Regulation (GDPR) is set to go into effect on May 25. It will dramatically change current data privacy laws througho

What GDPR Means for Marketers [Infographic]
What GDPR Means for Marketers [Infographic]

MarketingProfs · 26 Mar

Half of UK and US marketers say the European Union’s new General Data Protection Regulation (GDPR) law will make their marketing efforts more difficu

What CMOs Need to Know About the Looming General Data Protection Regulation (GDPR)
What CMOs Need to Know About the Looming General Data Protection Regulation (GDPR)

MarketingProfs · 13 Mar

The countdown is on: Only two months are left for companies to ensure they are in compliance with the European Union's General Data Protection Regula