10 stats on how GDPR is changing marketing tactics
10 stats on how GDPR is changing marketing tactics

hotelmarketing.com · 30 Oct

Marketers are generally upbeat about GDPR, with 84% seeing its introduction as a positive development.

How the hotel industry has adapted to GDPR

hotelmarketing.com · 10 Jul

The European Union's General Data Protection Regulation went into effect in May 2018, but many companies outside of Europe are still playing catch up

One year after GDPR, hotels and consumers are more tuned in to data privacy

hotelmarketing.com · 17 Jun

As of yet, the hospitality industry has not been a target for GDPR-related fines; however, that will likely change as crackdowns become more frequent

British Airways shows everyone how not to GDPR
British Airways shows everyone how not to GDPR

hotelmarketing.com · 23 Jul

The company’s social media staff have been caught unintentionally encouraging customers to post personal data into a public forum. Let’s all take a m

European regulators report sharp rise in complaints after GDPR
European regulators report sharp rise in complaints after GDPR

hotelmarketing.com · 27 Jun

The first month of GDPR has seen a sharp increase in the number of complaints to regulators across Europe, showing strong public interest in the new

Marketers struggle to track audiences after Facebook and Google scale back data for GDPR
Marketers struggle to track audiences after Facebook and Google scale back data for GDPR

hotelmarketing.com · 18 Jun

Google’s and Facebook’s preparations for the General Data Protection Regulation have caused a headache for marketers that relied on the platforms for

Travel industry must do more to protect client data
Travel industry must do more to protect client data

hotelmarketing.com · 1 Jun

We are the guardians of our client's well-being when they travel. But we also need to be the custodians of their personal information in the best way

GDPR: The birth of the Universal Digital Profile
GDPR: The birth of the Universal Digital Profile

hotelmarketing.com · 24 May

A big part of your online identity will soon be transferable across multiple providers. It’s by far one of the most profound impacts of the GDPR on o

Most GDPR emails unnecessary and some illegal, say experts
Most GDPR emails unnecessary and some illegal, say experts

hotelmarketing.com · 23 May

Many companies, acting based on poor legal advice, a fear of fines of up to €20m and a lack of good examples to follow, have taken what they see as t

Facebook to put 1.5 billion users out of reach of GDPR
Facebook to put 1.5 billion users out of reach of GDPR

hotelmarketing.com · 19 Apr

Facebook is keen to reduce its exposure to GDPR, which allows European regulators to fine companies for collecting or using personal data without use

Marketing to European travelers? Take these steps on personal data
Marketing to European travelers? Take these steps on personal data

hotelmarketing.com · 12 Apr

The European Union's new General Data Protection Regulation (GDPR) makes you legally accountable for what happens to the personal data that you recei

Facebook does not plan to apply GDPR globally
Facebook does not plan to apply GDPR globally

hotelmarketing.com · 5 Apr

Zuckerberg told Reuters in a phone interview that Facebook was working on a version of the law that would work globally, bringing some European priva

Are your forms ready for GDPR? Benchmark yourself here
Are your forms ready for GDPR? Benchmark yourself here

hotelmarketing.com · 27 Mar

Reworking your acquisition plan, beginning with your subscribe forms, will help you do a better job of connecting with customers and launching email

A new era in data privacy?
A new era in data privacy?

hotelmarketing.com · 27 Mar

We have entered a new era in privacy and the digital world in particular needs to do more to ensure our personal data is treated responsibly. With th

GDPR and its impact on your hotel website
GDPR and its impact on your hotel website

hotelmarketing.com · 5 Mar

For hotels that are already treating their customer’s personal data responsibly, GDPR should require just small changes in current practice. Ensuring

Travel firms looking to 'soft opt-in' consent as new EU rules loom

hotelmarketing.com · 24 Nov

A ‘soft opt-in’ for marketing consent will be used by some travel firms after new EU laws on data protection comes in, according to a leading legal e