Texting guests is about to be a HUGE legal liability that can cost a hotel 4% of its annual revenue
Texting guests is about to be a HUGE legal liability that can cost a hotel 4% of its annual revenue — By Einar Rosenberg

TND NFC by Creating Revolutions · 3 May

Every GM knows the equation for implementing new hotel services. Benefit must be greater than the cost. In 2017, the most popular new craze for hotels was text messaging guests. The cost was low and the benefits were high. But in 2018, that cost is going to sky rocket, thanks to the GDPR or General Data Protection Regulation. If your hotel hasn't heard of the GDPR yet, you better learn fast, because it's going to change how nearly every hotel around the world does business. At its core, the GDPR is the strongest consumer privacy and protection laws in history. Though the GDPR was created by the EU, it's not limited to Europe, its Global. And starting this May, the GDPR goes active. So why will the GDPR affect guest text messaging services in hotels? Because the GDPR has 4 requirements that text messaging just can't accomplish, leaving a legal liability with penalties of up to 4% a hotel company's entire annual revenue.