Data protection rules, one year on: Anticipating a second wave - HITEC Europe Preview
Data protection rules, one year on: Anticipating a second wave - HITEC Europe Preview — By Stuart Pallister

Hospitality Net · 4 Mar

HITEC Europe Preview: Over the past year, many of us have been bombarded with emails from companies virtually begging us to allow them to keep our personal details on file. That was due to the introduction of new regulations in Europe which imposed — in theory at least — substantial penalties on any firm breaching the rules. And the penalties were harsh — up to four percent of annual global revenues or 20 million euros, whichever figure is greater.

What You Need to Know About GDPR and Data Privacy: Lisa Loftis of SAS Talks to Marketing Smarts [Podcast]
What You Need to Know About GDPR and Data Privacy: Lisa Loftis of SAS Talks to Marketing Smarts [Podcast]

MarketingProfs · 28 Feb

On May 25, 2018, the General Data Privacy Regulation (GDPR) took effect. Some companies ignored it and now need to know how to proceed. Others worked

How Customer Participation Builds Trust in the Age of GDPR
How Customer Participation Builds Trust in the Age of GDPR

MarketingProfs · 24 Jan

The term "customer participation" is sometimes used interchangeably with "customer engagement," but to do so misses the mark on why the former is so

Do US Consumers Want GDPR-Like Data Protection Rights?
Do US Consumers Want GDPR-Like Data Protection Rights?

MarketingProfs · 24 Jan

Most consumers in the United States would welcome personal data protection rights similar to those established last year by the European Union's Gene

Guest Privacy - It's Your Business | Robert Braun
Guest Privacy - It's Your Business | Robert Braun — By Robert E. Braun

JMBM · 8 Dec

On a basic level, the hospitality business is simple - as is often said, it amounts to putting heads in beds. But finding the heads to put in the beds is a complex process and requires hotel companies to find out a great deal of information about their guests. Gathering and processing that information provides not only opportunities, but creates obligations, one of the most basic of which is ensuring the security of guests' personal information.

What’s Haunting Hotel Marketers This Halloween?
What’s Haunting Hotel Marketers This Halloween? — By Dave Spector

Tambourine · 31 Oct

Continuing our annual Halloween tradition, we've asked hotel marketers nationwide, across all chain scales and property sizes, what they're most spooked about right now. In past years, the list has included:

Come to the Dark Side, We Have Cookies
Come to the Dark Side, We Have Cookies

4hoteliers.com · 4 Sep

Have you noticed recently that when you click on most websites a notice appears stating that the host uses cookies? Many are aware that on May 25, 20

10 Steps Marketers Can Take to Prepare for 'California's GDPR
10 Steps Marketers Can Take to Prepare for 'California's GDPR

MarketingProfs · 26 Jul

If you're tired of hearing about GDPR, just wait until you start dealing with CCPA. The California Consumer Privacy Act is coming... and, marketers b

Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting Tech
Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting Tech

MarketingProfs · 23 Jul

The General Data Protection Regulation (GDPR) came into effect in the European Union on May 25. The regulation is meant to protect consumer privacy a

Is GDPR Legislation Coming to U.S. Hotels?
Is GDPR Legislation Coming to U.S. Hotels?

Hotel Online · 10 Jul

Privacy legislation is dominating the news cycle these days-and it's unlikely to slow down. Now, as U.S. companies are adjusting to the requirements

GDPR complaints are on the rise. Are you prepared?
GDPR complaints are on the rise. Are you prepared? — By Michael Toedt

Toedt, Dr. Selk & Coll. GmbH · 9 Jul

The GDPR deadline came and went without major shakeups and without the doomsday scenarios that we all were dreading. Is this all there is, or is it the calm before the storm?

GDPR – a blessing in disguise for the hotel industry!
GDPR – a blessing in disguise for the hotel industry! — By Michael Toedt

Toedt, Dr. Selk & Coll. GmbH · 27 Jun

One month ago, it went into effect: the much-discussed and dreaded GDPR. The hectic pace of the last few months has led to a flood of consent emails, the shutdown of entire systems and the loss of millions of advertising contacts. So far, however, there has been no big bang and no major legal issues. The warnings of an upcoming doomsday have not come true. But is this just the calm before the storm? Time will only tell.

168 | Reducing the Risks of GDPR with Brian Dass
168 | Reducing the Risks of GDPR with Brian Dass

The Lodging Leaders Podcast: Powerful Business Strategies for Hotel Professionals · 20 Jun

Caveau co-founder and CEO, Brian Dass, is a highly accomplished travel executive and entrepreneur widely recognized as one of the leading pioneers in

GDPR should be viewed as a spring-cleaning exercise
GDPR should be viewed as a spring-cleaning exercise

hotelnewsnow.com Featured Articles · 4 Jun

The best way to make sure your company does not fall afoul of the new GDPR rules is to look at the whole exercise as a way of analyzing, sorting and

Benchmarking Your Email Metrics Post "GDPR Cleanse"
Benchmarking Your Email Metrics Post "GDPR Cleanse"

MarketingProfs · 4 Jun

Are you feeling better or worse now that your "GDPR cleanse" diet has run its course? Those GDPR re-opt-in emails you've been sending (whether you ne

GDPR: Why Hoteliers Should Take the new EU Regulations Very Seriously
GDPR: Why Hoteliers Should Take the new EU Regulations Very Seriously — By Stuart Pallister

EHL · 31 May

New , founder of tech firm Apaleo, said GDPR wasn't taken seriously enough, as had happened with Payment Card Industry (PCI) compliance. "This is a new topic for the industry and very few people understand what it means. There are big risks with that, but the earlier people take it seriously, the better. And I don't see too many hotel groups and hotels which are really taking it very seriously at this point"

GDPR Is Already Here: A Simple Marketing Guide for Compliance
GDPR Is Already Here: A Simple Marketing Guide for Compliance

MarketingProfs · 29 May

The General Data Protection Regulation (GDPR) initiative has put customers back in the driver's seat. Customers and prospects will henceforth own the

GDPR: What you need to know about the EEU's new data privacy rules
GDPR: What you need to know about the EEU's new data privacy rules

Hotel Law Blog · 25 May

The European Union’s General Data Privacy Regulation, rules protecting the privacy of personal information, has gone into effect and impacts every co

How to Deliver Personalized Guest Experiences in the Age of GDPR and Data Privacy Concerns
How to Deliver Personalized Guest Experiences in the Age of GDPR and Data Privacy Concerns — By Terri Miller

Concilio Labs, Inc. · 18 May

Hotels are faced with an interesting dilemma. We're entering a time of hyper-personalization — guests show dominating preference for hospitality experiences which are more unique in nature and catered to individual needs/expectations. However, riding the coattails of the on-going personalization trend comes the initial implementation of GDPR on May 25th.

Texting guests is about to be a HUGE legal liability that can cost a hotel 4% of its annual revenue
Texting guests is about to be a HUGE legal liability that can cost a hotel 4% of its annual revenue — By Einar Rosenberg

TND NFC by Creating Revolutions · 3 May

Every GM knows the equation for implementing new hotel services. Benefit must be greater than the cost. In 2017, the most popular new craze for hotels was text messaging guests. The cost was low and the benefits were high. But in 2018, that cost is going to sky rocket, thanks to the GDPR or General Data Protection Regulation. If your hotel hasn't heard of the GDPR yet, you better learn fast, because it's going to change how nearly every hotel around the world does business. At its core, the GDPR is the strongest consumer privacy and protection laws in history. Though the GDPR was created by the EU, it's not limited to Europe, its Global. And starting this May, the GDPR goes active. So why will the GDPR affect guest text messaging services in hotels? Because the GDPR has 4 requirements that text messaging just can't accomplish, leaving a legal liability with penalties of up to 4% a hotel company's entire annual revenue.

Aligning Software with the Human Touch
Aligning Software with the Human Touch — By Donna Jackson

Pegasus · 2 May

How many times has it been said that knowledge is power? Yes, knowledge is power—especially when used to deliver optimal service. In today's hospitality environment, we have the opportunity to leverage data and pair insights with smart software for guest-centricity. We can't rely merely on a "heads in beds" mentality any longer. Instead we must rely on data about guest habits and preferences to create a true one-to-one experience. No longer is it one size fits all.

Top Concerns Hotels Need to Know About the GDPR and How to Prepare Your Action Plan
Top Concerns Hotels Need to Know About the GDPR and How to Prepare Your Action Plan — By Margaret Mastrogiacomo

HEBS Digital · 23 Apr

By now you've probably heard of the General Data Protection Regulation (GDPR) and should have started considering the effects of this regulation on your hotel website, data strategy, and hotel digital marketing. With the GDPR just around the corner, we've put together an overview that includes an explanation of the GDPR, the top misconceptions, and the most important considerations that will need to be implemented on your hotel website and included in your digital strategy.

GDPR in the EU and UK: AETHOS' 3 Steps for Complying with Employer Responsibilities
GDPR in the EU and UK: AETHOS' 3 Steps for Complying with Employer Responsibilities — By Chris Mumford

AETHOS Consulting Group · 6 Apr

GDPR. Four letters of the alphabet that are proving to represent one of the biggest challenges facing businesses in 2018. The General Data Protection Regulation (GDPR) comes into effect on 25th May across the European Union, including the UK, and impacts any organisation that operates within the EU that processes data of EU citizens wherever they may be in the world. How organisations hold, store and process personal data will now be subject to higher and more consistent scrutiny - with potentially significant penalty for non-compliance. AETHOS Consulting Group's London Managing Director Chris Mumford emphasizes that much attention is already given to how customer data is handled under GDPR, especially in the hospitality sector where hotels process a high volume of personal information and payment data. "GDPR not only impacts how a business interacts with its external customers but also how it manages data internally with regard to its employees. In an industry such as hospitality where the labour force is so often highly diverse and comprised of multiple nationalities, most organisations will be affected by GDPR."

Are You Ready for GDPR? [Infographic]
Are You Ready for GDPR? [Infographic]

MarketingProfs · 29 Mar

The EU's General Data Protection Regulation (GDPR) is set to go into effect on May 25. It will dramatically change current data privacy laws througho

Hospitality Talk (UK) - Episode 2 - GDPR and Amazon Alexa
Hospitality Talk (UK) - Episode 2 - GDPR and Amazon Alexa

Chocolate Pillow · 26 Mar

IT’S HERE…… Hospitality Talk Episode 2 – I know I said in some social media posts I would likely talk mergers and acquisitions and also hospitality a

What GDPR Means for Marketers [Infographic]
What GDPR Means for Marketers [Infographic]

MarketingProfs · 26 Mar

Half of UK and US marketers say the European Union’s new General Data Protection Regulation (GDPR) law will make their marketing efforts more difficu