• What to Expect at HITEC Houston 2018: Elite Education, Exhibits, E20X and More

    HOUSTON: A booming cosmopolitan city that is home to more than 2 million Texans, NASA’s famous Johnson Space Center, and — in just two short months — the world’s largest hospitality exhibition HITEC®.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

  • HFTP GDPR Guidelines: Hospitality Guest Registration Cards

    This document offers recommendations for guest information collection on the guest registration card along with consent for use. It can be used as a guideline for loyalty cards, health data, export of data outside of the EU, privacy policies and direct marketing.

The birth of the Universal Digital Profile - techcrunch.com

techcrunch.com ·8h
It is a well-known fact that Europeans are generally more concerned about privacy than some other countries. Indeed, we've had a history of major privacy breaches that had such catastrophic consequences that it is now part of our culture that personal data should be treated as highly sensitive -- something the U.S. is now catching up to in the wake of the Facebook/Cambridge Analytica scandal. The culmination of this is the new EU-wide privacy regulation, the GDPR, which will come into effect on May 25, 2018, and was a hot topic during the recent Zuckerberg testimony.

GDPR: The birth of the Universal Digital Profile

hotelmarketing.com·24 May 2018
A big part of your online identity will soon be transferable across multiple providers. It’s by far one of the most profound impacts of the GDPR on our digital lives and on our digital freedom of movement. As these data transfer requests become more and more common, companies will necessarily want to minimize the effort it takes to comply. The only logical thing to do to avoid having to convert data into each provider’s format is to eventually agree on standardized formats for personal data and APIs used to access them. Our messages, social networks, location data, images, purchase history, music listening history and everything else will become standardized, just like our email or calendars have been for decades.
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Are hotel operators ready for GDPR?

Tnooz·23 May 2018
Is that the sky falling, or just a new era dawning? If you believe the fear-mongers, GDPR is game-over for contemporary marketing techniques.
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Most GDPR emails unnecessary and some illegal, say experts

hotelmarketing.com·23 May 2018
Many companies, acting based on poor legal advice, a fear of fines of up to €20m and a lack of good examples to follow, have taken what they see as the safest option for hewing to the GDPR: asking customers to renew their consent for marketing communications and data processing. But Toni Vitale, the head of regulation, data and information at the law firm Winckworth Sherwood, said many of those requests would be needless paperwork, and some that were not would be illegal.

What hoteliers need to know as GDPR deadline looms

hotelnewsnow.com Featured Articles·21 May 2018
The deadline to be GDPR compliant is 25 May. Are you ready? Hotel News Now recaps its coverage of the EU’s new data privacy rules and what it means for hotel companies.
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Should you be ready for GDPR?

hotelbusiness.com·Requires Registration ·21 May 2018
On May 25, the General Data Protection Regulation (GDPR) that the European Parliament agreed upon in 2016 will replace existing data protection directives. And while the new regulations will have more of an effect on businesses across the pond, U.S.-based companies that market goods and services to those in the European Union (EU) will have to make sure they’re in compliance. But is the hospitality industry ready?

Four Tips for Becoming GDPR Compliant

Lodging Magazine·17 May 2018
Ciske van Oosten, senior manager of the global intelligence division at Verizon’s security assurance consulting practice, and John Barchie, senior fellow at Arrakis Consulting, offer the following tips for hoteliers looking to ensure their properties are GDPR-compliant.
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Benbria reports compliance with GDPR

Hotel Management·16 May 2018
Benbria reports that it is compliant with the European General Data Protection Regulation, which will become enforceable on May 25. The GDPR requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states.
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Why GDPR compliance will strengthen your hotel's relationship marketing

eHotelier.com· 8 May 2018
On May 25th, the European Union’s General Data Protection Regulation – GDPR – goes into effect. GDPR specifies that customers must explicitly consent for their personal information to be processed and used by third party sites. This clearly marks a shift towards starting to build a quality relationship with your hotel guests.

Compliance with new EU data rules requires buy-in at all levels

Hotel Management· 1 May 2018
The European Union’s General Data Protection Regulation goes into effect on May 25, 2018. It is a mammoth regulation and perhaps the most significant European data-protection legislation in more than 20 years. In fact, the European Commission just released a new website to help stakeholders, including businesses, with implementation. With its global reach, applying to any organization that processes the personal data of individuals within the EU regardless of where the data land, GDPR compliance is top-of-mind for executives. Despite U.S.-based multinationals spending millions of dollars and thousands of hours preparing for the GDPR since it was announced two years ago, a recent survey by MediaPro reveals that more than half of U.S. employees have never heard of the regulation.

GDPR: Time To Panic?

hotel-industry.co.uk· 1 May 2018
David Collins, columnist and Co-Founder & Chief Operating Officer at Great National Hotels and Resorts discusses the challenges posed by GDPR with Great Nationa’s Data Protection Officer, Aimee Olley. The deadline for hotels to comply with the new General Data Protection Regulation is fast-approaching. By the time this article is published, it may have already landed at our doors. So, should you be panicking? Aimee Olley, Data Protection Officer for Great National Hotels and Resorts provides some timely advice. In short, the answer is no, or at least, not yet.
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Why GDPR Compliance Will Help Strengthen Your Hotels Relationship Marketing

Are Morch - Hotel Blogger & Social Media Manager ·26 April 2018
On May 25th, the European Union’s General Data Protection Regulation – GDPR goes into effect. GDPR specifies that customers must explicitly consent for their personal information to be processed and used by the third party site. This clearly marks a shift towards start building a quality relationship with your Hotels guest.
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What Is GDPR, and How Can It Impact Your Business? [Infographic]

MarketingProfs·Requires Registration ·24 April 2018
The General Data Protection Regulation (GDPR) is set to go into effect on May 25. It will change the way businesses worldwide process and store client and employee information, and there are serious consequences for failure to comply.
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Is your hotel ready to implement GDPR guidelines?

eHotelier.com·20 April 2018
The General Data Protection Regulations has caused quite a stir in the hospitality industry of late. With the deadline for implementation, 25th of May 2018, drawing closer, we thought it would be a good idea to run you through the specifics.
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Top Concerns Hotels Need to Know About the GDPR and How to Prepare Your Action Plan

Max Starkov | The HeBS blog·19 April 2018
By now you’ve probably heard of the General Data Protection Regulation (GDPR) and should have started considering the effects of this regulation on your hotel website, data strategy, and hotel digital marketing. With the GDPR just around the corner, we’ve put together an overview that includes an explanation of the GDPR, the top misconceptions, and the most important considerations that will need to be implemented on your hotel website and included in your digital strategy
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Facebook to put 1.5 billion users out of reach of GDPR

hotelmarketing.com·19 April 2018
Facebook is keen to reduce its exposure to GDPR, which allows European regulators to fine companies for collecting or using personal data without users’ consent. Facebook members outside the United States and Canada, whether they know it or not, are currently governed by terms of service agreed with the company’s international headquarters in Ireland.
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GDPR: a checklist for hotels

eHotelier.com·18 April 2018
Hospitality is full of acronyms. ADR, PMS, GOPPAR, MICE… the list seems endless. But at the moment, there are few more important than GDPR. With the compliance deadline from May 25, 2018, it’s now under 40 days until GDPR, or the General Data Protection Regulation, comes into force. And though it’s a European Union law, its likely that hotels around the world will be touched by it.

GDPR: Steps for Complying with Employer Responsibilities

Lodging Magazine·16 April 2018
GDPR—four letters of the alphabet that are proving to represent one of the biggest challenges facing businesses in 2018. The General Data Protection Regulation (GDPR) comes into effect on May 25 across the European Union and impacts any organization that operates within the EU and processes the data of EU citizens wherever they may be in the world. How organizations hold, store, and process personal data will now be subject to higher and more consistent scrutiny—with the potential of a significant penalty for non-compliance.

Legal experts outline challenges for hotel industry

hotelnewsnow.com Featured Articles·16 April 2018
Sexual harassment, exploitation and GDPR compliance took center stage during the first day of the Hospitality Law Conference, where legal and hotel industry experts addressed the current state of these issues and what hoteliers can do to address them. Speakers at this year’s Hospitality Law Conference shed light on a number of pressing legal issues facing the hotel industry, explaining where the industry stands now and what actions hoteliers can take. Sexual harassmentThough the number of workplace sexual harassment claims made to the U.S. Equal Employment Opportunity Commission has not increased so far in 2018, said Andria Ryan, partner at Fisher Phillips, insurance companies are reporting an increasing number of demand letters from their clients. It’s likely there will be more claims coming through, she said during her presentation “Harassment in the hospitality Industry—how to avoid being the next #MeToo.”

Marketing to European travelers? Take these steps on personal data

hotelmarketing.com·12 April 2018
The European Union's new General Data Protection Regulation (GDPR) makes you legally accountable for what happens to the personal data that you receive. This article includes some clear steps on what to do to comply. The definition of "personal data" covers just about every piece of client information that a travel agency or other travel business gets: "'Personal data' means any information relating to an identified or identifiable natural person ... an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person."

Hotel tech experts focused on mobile key security

hotelnewsnow.com Featured Articles· 5 April 2018
Technology experts in the industry might have differing views on the prominence of mobile key and mobile check-in innovations in hotels, but all agree that maintaining guest privacy while still allowing them to bypass the front desk is of growing importance. Mark McBeth, president of SkyDog Partners and former tech expert with Starwood Hotels & Resorts Worldwide, said “everything is hackable,” and with the news of Facebook changing their privacy controls and the rollout of the General Data Protection Regulation (GDPR) on 25 May in Europe, protecting customer information is important, and will always be a challenge. “Starwood, Marriott, Hilton and Hyatt are not Facebook or Amazon from a data-mining perspective, but they still have significant amounts of information on … their loyalty customers,” he said. “I’m sure people are reading about this Facebook issue, and they’re thinking about where else have they given up their information.”

Data Privacy Is a Bigger Issue Than Ever for Business Travelers

skift.com - Travel Services· 5 April 2018
A year ago, business travelers were panicked about a U.S. and UK ban on laptops and tablets on flights departing certain Middle Eastern and North African countries. While that ban was eventually withdrawn, the experience has prompted urgent conversations within companies about how to protect travelers’ devices and data. High-profile data breaches and reports of electronic devices being searched at border crossings are motivating companies to ask travelers to be more careful about limiting the valuable information that could be exposed.

Facebook does not plan to apply GDPR globally

hotelmarketing.com· 5 April 2018
Zuckerberg told Reuters in a phone interview that Facebook was working on a version of the law that would work globally, bringing some European privacy guarantees worldwide. His comments signal that U.S. Facebook users, many of them still angry over the company’s admission that political consultancy Cambridge Analytica got hold of Facebook data on 50 million members, could find themselves in a worse position than Europeans.

US hotel industry works to understand, comply with GDPR

hotelnewsnow.com Featured Articles· 4 April 2018
The 25 May deadline to comply with the European Union’s General Data Protection Regulation is quickly approaching, but many in the U.S. hotel industry are still working their way toward both understanding it and fully meeting its requirements. In a nutshell, the GDPR protects the private information of people in the EU and its member states, giving them the right to decide how their personal information is collected, processed and managed. According to a white paper prepared by HTNG titled “GDPR for hospitality,” the new regulation affords these rights to people in the EU, or “data subjects” as they are referred to under the GDPR:

GDPR: The Meetings View

Business Travel News (BTN)· 3 April 2018
If you're a travel manager with purview over meetings, get ready. Meetings are a different ball game when it comes to the European Union’s General Data Protection Regulation, which will be enforced beginning May 25. If you think that internal employees, by accepting a position with the company, implicitly consent to sharing of their data for corporate meetings purposes, you’ll be surprised to find out otherwise. If you think meetings hotels are data controllers and you can set those contracts on autopilot just like preferred transient properties, don’t relax just yet. And what about all the other meetings suppliers like ground transportation, offsite dining and events and offsite team building providers? EY’s Kathy Grau, Cvent’s Tom Patten and consultant Debi Scholar broke it down at BTN’s Strategic Meetings Summit in New York late last month. Following are edited excerpts from that session.
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Are your forms ready for GDPR? Benchmark yourself here

hotelmarketing.com·27 March 2018
Reworking your acquisition plan, beginning with your subscribe forms, will help you do a better job of connecting with customers and launching email conversations that lead to a stronger email program.

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