• What to Expect at HITEC Houston 2018: Elite Education, Exhibits, E20X and More

    HOUSTON: A booming cosmopolitan city that is home to more than 2 million Texans, NASA’s famous Johnson Space Center, and — in just two short months — the world’s largest hospitality exhibition HITEC®.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

  • HFTP GDPR Guidelines: Hospitality Guest Registration Cards

    This document offers recommendations for guest information collection on the guest registration card along with consent for use. It can be used as a guideline for loyalty cards, health data, export of data outside of the EU, privacy policies and direct marketing.

How organic search is becoming ineffective for hotels on Google

PhocusWire·25 May 2018
Most conversations that involve digital marketing and the efforts of hotels and online travel agencies to gain exposure usually revolve around advertising. But that's only half the story, with search engine optimization still playing a significant role when it comes to how much visibility (or not) a brand can get from the "ten blue links" that still populate the Search Engine Results Pages (SERPS) on Google. A common complaint from hotels is that they can't compete with keyword buying against the likes of Expedia Group and Booking Holdings (between them spent upwards of $10 billion during 2017) but research has shown just how dominant the same intermediaries are in organic search, too.
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Kayak now helps travelers get compensation for delayed flights

PhocusWire·23 May 2018
Travelers who book flights anywhere in the United States on Kayak now have access to automated flight monitoring and compensation assistance from Service.
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PODCAST: PhocusWire PundIT Show #13

PhocusWire·23 May 2018
Whoever thought you could have an extremely detailed and combative discussion about metasearch and hotels?
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How projection mapping allows guests to customize hotel room decor

PhocusWire·23 May 2018
Hotel rooms without windows – either because they are interior rooms or they are located under ground level – are not uncommon in some parts of the world, particularly in crowded cities where available land is limited.
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Ctrip takes revenue boost from Chinese outbound travelers

PhocusWire·23 May 2018
Ctrip, China’s largest online travel agency, posted strong financial results for the first quarter of 2018. Net revenue increased 11% compared to the same period a year earlier, to $1.1 billion. The Shanghai-based company also reported strong earnings of $170 million in the first three months of 2018, 19 times more than the first quarter of 2017.
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STARTUP STAGE: DeepBlu aims to be the Airbnb of diving

PhocusWire·22 May 2018
The company is not just another activity content site, but has a marketplace and other tools to give dive schools, shops and kit suppliers a way to reach customers.
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VIDEO: Google on its progress in travel so far (read: substantial)

PhocusWire·22 May 2018
Google has lots of folk in a senior leadership positions who have some degree of responsibility for its focus on travel.
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How to scale in high-growth online travel

PhocusWire·22 May 2018
For my upcoming one-year anniversary at Vacasa, I plan to celebrate tenacity. During that time, the company’s portfolio has increased by nearly 70%.
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Tech-driven boutique hotel company launches with $40M and plans to bypass OTAs

PhocusWire·22 May 2018
A new hotel brand has secured $40 million in funding to develop its boutique hotel product and proprietary technology platform that it says will allow its properties to bypass online travel agencies.
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VIDEO: Investors explain the Asia Pacific travel phenomenon

PhocusWire·21 May 2018
There's something refreshing about listening to investors and other financial folk who consider their focus to be on Asia Pacific.
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Unlocking travel security, part 3: Biometric ID

PhocusWire·21 May 2018
For the first two installments of our series on privacy and security, we have looked at cybersecurity for travel brands and the upcoming GDPR deadline – two topics related to data.
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Lufthansa claims Travix deal is NDC vision in reality

PhocusWire·21 May 2018
German airline group Lufthansa is touting a new partnership with Travix to showcase its distribution strategy within the wider framework of what NDC can achieve.
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Trekksoft buys DigiTickets attraction ticket system

PhocusWire·21 May 2018
DigiTickets is now part of the Trekksoft family following an acquisition of the U.K.-based attraction and event ticketing
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Why David should always fight back against Goliath

PhocusWire·18 May 2018
Life isn’t fair. So your mother told you when you were growing up, and the older you get, the more you realize her sage words are all too true. But you also realize the profound importance of fighting back against injustices. Competition is what makes business exciting - everyone is always jockeying to be the first, the biggest, the brightest. But when the gloves come off and the punches fly, you realize that businesses don’t always play fairly.
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VIDEO: Airbnb on moving forward as a company

PhocusWire·18 May 2018
Airbnb has joined the ranks of brands in the industry that can generally fill a room whenever one of their executive comes along to speak. It's not at the level, such as that of Google, perhaps, where if it sneezes then the rest of the industry fears it will catch a cold. But the company is participating in enough areas of the industry (private accommodation, hotel distribution, and tours and activities) that it commands a lot of the attention from those curious about where it is heading. Jeroen Merchiers, managing director for EMEA (following the departure of his predecessor to Booking.com), participated at Phocuswright Europe this week, discussing a range of issues with Douglas Quinby. Watch the full interview here:
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More than 60% of business trips include leisure component

PhocusWire·18 May 2018
New research from Expedia Media Solutions shows that bleisure travel is thriving, with more than 60% of business trips in the past year including a leisure portion. The research - unveiled at the Phocuswright Europe conference in Amsterdam this week - examines the behaviors of bleisure travelers from America, the United Kingdom, China, Germany and India, who across the board take more than six business trips per year.
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The Phocuswright Conference 2018: Introducing the Power Paradox

PhocusWire·17 May 2018
Travel's biggest have never been bigger. So much market power for so few. This status quo is unprecedented. Dominance defines the state of things.
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Why hotel rooms belong to guests - not hoteliers

PhocusWire·17 May 2018
Airbnb and other “shared economy” businesses have raised the bar for travel providers who wish to deliver personalized, truly local experiences for guests. For hotels, the new environment means a rethink of a hotel’s relationship with their guests - and in many ways, a complete redo of the foundations of the guest experience.
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VIDEO: The secrets behind Secret Escapes

PhocusWire·17 May 2018
Secret Escapes is the runaway success story from the plethora of travel brands that emerged at the turn of the decade with the idea of online discounted hotel sales. Very few of the startups that came on the scene survived that period, dogged by the heavy competition and difficulties with getting customers to sign up for their offers.
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PODCAST: Phocuswire PundIT Show #12

PhocusWire·17 May 2018
The PundIT Show returns to the video format for a trio of episodes recorded during our sister brand Phocuswright's Europe Conference.
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In the Big Chair - Cree Lawson of Arrivalist

PhocusWire·16 May 2018
 Arrivalist measures the movement of network-enabled mobile devices to determine what digital content influences consumers to visit a physical location. 
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Only three in ten French hotel bookings will be direct by 2022

PhocusWire·16 May 2018
Hotel bookings in France are dominated by third party sites - and growth of the direct channel is tipped to slow over the next five years.
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ADARA launches new personalization framework for travel brands

PhocusWire·16 May 2018
Enterprise travel data solution provider ADARA has created a new framework to help brands deliver personalized experiences to their customers.
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Technology is driving "tidal wave of change" for booming travel industry

PhocusWire·15 May 2018
The combination of strong economies around the world and rapid developments in technology are causing significant, fundamental changes in the business of travel.
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Phocuswright Europe 2018 Preview: Maud Bailly on a revolution in habits

PhocusWire·15 May 2018
Maud Bailly will take part in a Keynote/Interview at Phocuswright Europe. Here she outlines the need for "responsible personalization," what the role of a CDO entails and AccorHotels' plans for the future.
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Online travel agencies and their use of "voodoo science"

PhocusWire·15 May 2018
It was always going to be mildly controversial when the European Technology and Travel Services Association (ETTSA) released its report last week into direct hotel bookings. Just a reminder: ETTSA is an organization "representing and promoting the interests of global distribution systems (GDSs) and travel distributors (read: OTAs), towards the industry, policy-makers, opinion formers, consumer groups and all other relevant European stakeholders".

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