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  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

  • HFTP GDPR Guidelines: Hospitality Guest Registration Cards

    This document offers recommendations for guest information collection on the guest registration card along with consent for use. It can be used as a guideline for loyalty cards, health data, export of data outside of the EU, privacy policies and direct marketing.

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Are these hotel apps making self-service the ideal for guests?

SiteMinder Blog·16 August 2018
It’s no secret modern-day travellers are becoming more accustomed to hyper-personalised and streamlined service from their hotels. In fact, if the hotel is going to deliver on its promise of quality, your guests expect a personalised and convenient experience.
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10 years of Airbnb: Why global guests love these properties the most

SiteMinder Blog·16 August 2018
We’re a society obsessed with likes. We can like each other’s social media posts and photos across Facebook, Instagram, Snapchat and Twitter. We can like someone’s online profile in the hopes of striking up a conversation that could lead to dating that person. And, of course, as travellers we can browse websites such as TripAdvisor and Booking.com liking a property’s listing and everything that hotelier promises to deliver.
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Hotel Interior Design: How to use plants around your common areas

SiteMinder Blog·14 August 2018
Common houseplants are making a reappearance in fashionable interiors – and they can also be used at your hotel. Not only do they add character and atmosphere to a space, they improve air quality and reduce dust.
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What guarantees a bad hotel guest review? (...and how to avoid it)

SiteMinder Blog·14 August 2018
Beware the dreaded negative hotel guest review. At your hotel, you’re probably aware that the drama in that statement is not overstated. The sobering reality of managing online reviews and hotel guest feedback is that people who have a bad experience are much more likely to leave a review than those who enjoyed a positive experience.
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The most proven hotel guest engagement strategies across the globe

SiteMinder Blog· 9 August 2018
In essence, guest engagement at your hotel will be achieved through making the guest feel a certain way when they interact with your products and services. Feelings, emotions – they run the world and they’re especially important to travellers.
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The Hotel Experts Collection: How to enhance the guest experience in hotels

SiteMinder Blog· 9 August 2018
Knowing how to cater for your guests, build relationships with them, and deliver the best possible service is a challenge all hotels face. It’s one that must be mastered if your business is to compete in a hyper personalised industry.
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Hotel Security Breaches: What are the different types you should be aware of?

SiteMinder Blog· 8 August 2018
Online security breaches can, and do, happen every day across the world. Targets range from individuals to big businesses and there have been major victims in the past – including hotel chains.
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Hotel Industry Trends: What will bring hotel operators future success?

SiteMinder Blog· 7 August 2018
Talking about future hospitality trends and paths to success is very much a trend in itself.
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Award-winning reserve invites the world to Patagonia with SiteMinder

SiteMinder Blog· 6 August 2018
Travellers the world over can now book a stay inside the Chilean Patagonian Rainforest, thanks to SiteMinder, the global hotel industry’s leading cloud platform. SiteMinder’s technology has been adopted by the multi-award-winning Huilo Huilo Biological Reserve, which offers eight accommodation properties that are located in the heart of the rainforest and are today more accessible to travellers through the multitude of online booking channels offered through SiteMinder.
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How to advertise on TripAdvisor: The latest updates for hotels

SiteMinder Blog· 6 August 2018
TripAdvisor isn’t one of the most well-known travel websites in the world for nothing. The travel giant is always optimising user-generated content, helping restaurants, hotels and vacation rental properties maintain their reputations, and acting as a fully-fledged booking supplier for consumers visiting the site.
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SiteMinder gives back to Bangkok community as title sponsor of the Bangkok Hospitality Challenge

SiteMinder Blog· 6 August 2018
Fore Management Group and Asean Events today announce the global hotel industry’s leading cloud platform, SiteMinder, as the title sponsor of the 2018 Bangkok Hospitality Challenge.
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Hotel industry statistics you might have missed in July

SiteMinder Blog· 2 August 2018
How many millennials use luxury products as a status symbol? How much more revenue do packages deliver your hotel? What record did the US hotel industry set? Find these statistics and more in this month’s TrendTracker as SiteMinder keeps you up-to-date with the latest news and insights in the industry…
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Airbnb and the hotel industry: 3 lessons to level the playing field at your property

SiteMinder Blog· 1 August 2018
When it comes down to it, the ‘threat’ of home-sharing businesses such as Airbnb is not universally the same to every hotel. Depending on location, size, and brand some hotels won’t feel a ripple, some will be more concerned, while others may actually see it as another opportunity to broaden their hotel’s online distribution.
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What's the best guest-facing technology to install at your hotel?

SiteMinder Blog·31 July 2018
Despite how fast the world seems to be moving right now, especially in regards to technology, sometimes the simple things are still the best. When it comes to hotel guests, you don’t always have to wow them with the very latest and most expensive gadget on the market.
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Leading Italian hotel management system partners with SiteMinder

SiteMinder Blog·30 July 2018
One of Italy’s most trusted providers of integrated hotel management solutions, GestioneAlbergo, has partnered with SiteMinder, the global hotel industry’s leading cloud platform, to reduce manual labour for local hoteliers ahead of this year’s peak summer season. GestioneAlbergo has integrated its property management system (PMS), Leonardo, with SiteMinder’s distribution technology to enable hotel reservations made via online booking websites to be delivered straight to a hotel’s front desk.
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Can FOMO really be used to target travellers at your hotel?

SiteMinder Blog·26 July 2018
If you aren’t familiar with the term ‘FOMO’, you probably aren’t alone and it also likely means you aren’t a millennial. FOMO is a popular abbreviation amongst young people to describe the ‘fear of missing out’ on something. Around 69% of millennials experience FOMO, and 60% make reactive purchases because of it. In other words, they’ll buy just because they feel they might miss out.
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Can hotels learn from restaurant customer satisfaction strategies?

SiteMinder Blog·25 July 2018
Hotels and restaurants both form a large part of the hospitality industry and customer service is vital to both. These businesses live and die by customer satisfaction because of the public exposure they’re always open to. Guests are only too eager to share stories of their holiday or dining experience – both good and bad.
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5 ways to manage hotel sales across multiple travel websites

SiteMinder Blog·24 July 2018
For medium to large independent hotels, the idea of being successful cannot even be entertained until a strategy for managing distribution and sales across multiple channels has been established.
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Palacina Berlin puts luxury apartments on the global stage with online booking technology by SiteMinder

SiteMinder Blog·24 July 2018
An increase in online bookings for a boutique hotel offering luxury apartments in central Germany is showing a rising popularity of extended-stay accommodation in Europe and the material benefits of using cloud-based technology. Months after adopting the global hotel industry’s leading cloud platform, SiteMinder, Palacina Berlin, which offers a home away from home for travellers inside a 134-year-old residence, today reveals that an improved presence in the market has resulted in a surge in reservations through its hotel website and selected distribution channels.
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How the sharing economy builds trust with guests (and what hotels can learn)

SiteMinder Blog·23 July 2018
You may think building hotel brand trust is tough – but how does it compare to the sharing economy? And is there anything your property can learn from services like Airbnb? Conceptually, the sharing economy seems like a brilliant idea making life easier, more interesting, and more exciting for travellers and other consumers.
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The world's first space hotel: A look inside Aurora Station

SiteMinder Blog·19 July 2018
When you run a hotel, it can be hard enough to keep on top of your competition down here on Earth. But very soon a new hotel will make a play for ultimate bragging rights by opening in space.
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The ideal distribution channel mix: How close is your hotel to being fully optimised?

SiteMinder Blog·18 July 2018
Maybe this question is as difficult to answer as asking how long is a piece of string. The success of your property depends on so many factors and can you ever sit back and say it can’t get any better?
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How to explore Google Hotel Ads for untapped hotel sales

SiteMinder Blog·17 July 2018
Over the past few years Google has made a conscious effort to be a bigger player in the travel industry.
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Veturis Travel partners with SiteMinder to fuel Europe and Asia growth

SiteMinder Blog·17 July 2018
One of Europe’s fast-growing bedbanks, Veturis Travel, has partnered with the global hotel industry’s leading cloud platform, SiteMinder, to further cement its presence within the region and Asia. The wholesaler is upping its investment in cloud-based technology as part of a recent transition to dynamic online rates and a strategy to expand its direct contracts with hotels.
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Statistics reveal trends about German, British, and French travellers

SiteMinder Blog·16 July 2018
A 2017 study released by Expedia Media Solutions has revealed the different ways European travellers plan, book, and experience trips, with insights collected on British, German, and French travellers.
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How to target travellers at your hotel using advice from Expedia

SiteMinder Blog·11 July 2018
The most valuable tool at your disposal as a hotelier is data, especially when it comes to your potential guests. You want to drive more bookings at your property, but marketing blindly to the masses is not the way to do it. You first need to narrow down who your target market should be, and how you can actually reach them effectively.

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