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  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

Fuel Hotel Marketing Podcast: Episode 104 - 6 Game Changing Tech Trends in 2019

Fuel Travel·12 February 2019
Guess what? It’s no longer the “Year of Mobile”. While it seems as if mobile has been the “trend for the past 5 years, I think it’s time to acknowledge the fact that mobile is the minimum ante to play these days. If you don’t have your mobile strategy figured out by now, you’re so far behind in terms of consumer expectations that you may be beyond help. Assuming you’re still with us, let’s discuss some of the real trends that you should be paying attention to in 2019.

Fuel Mobile App Now Offers Keyless Entry Via Partnership With ASSA ABLOY Hospitality

Fuel Travel·12 February 2019
No more waiting in line at the front desk after a long journey. Fuel Travel announces a significant upgrade to its industry leading white label app for independent and boutique hotels by successfully integrating its Fuel Mobile App with ASSA ABLOY, the Global Leader In Door Opening Solutions.

Fuel Hotel Marketing Podcast: Episode 103 - 6 Hotel Website Audits That Will Save You From Losing Money

Fuel Travel·26 January 2019
Today on the Fuel Hotel Marketing Podcast we are going to cover how to make the most of your marketing efforts by setting up a schedule of continual proofing to guarantee your hotel’s site is ready to convert guests to its fullest. How you ask? Simple, by ensuring your systems actually work as designed, track as they should, and trigger follups as expected.
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Fuel Hotel Marketing Podcast: Episode 102 - How to Respond to Bad Hotel Reviews

Fuel Travel·14 January 2019
In this episode, we take a look at the good, the bad, and the ugly in terms of how hotels are responding to their online reviews. We discuss best practices and give advice on how to avoid the pitfalls by leaving emotion out of it and by considering that you’re not just responding to the single individual, but to every potential future guest.

Fuel Hotel Marketing Podcast: Episode 101 - Top 10 Hotel Website Entry Points Based on Conversion Rate

Fuel Travel·20 December 2018
Conversion rate is yet another metric that is most useful to look at in the context of other dimensions. Today we are specifically talking about it in terms of landing pages. Since conversion rate is relative to your market, instead of giving specific ranges for each entry point, we’ll rank these pages in terms of likeliness to convert vs. not, based on the likely source of traffic.

"Fueligans" Hit the Airwaves for 100th Episode of Fuel Hotel Marketing Podcast with Live AMA

Fuel Travel·29 November 2018
As entertaining as they are informative, the Fuel team – affectionately known as “Fueligans” – hails the mark of its 100th episode of the Fuel Hotel Marketing Podcast with an AMA live stream this Friday, November 30th, at 1:30 p.m. EST.

Fuel Hotel Marketing Podcast: Episode 99 - Google Is Building A Hotel Marketing Demogorgon

Fuel Travel·16 November 2018
In a recent blog article, Fuel’s own Pete DiMaio outlined 6 changes that Google has made over the past year that should scare the Dickens out of hotel marketers. The good news is that your Fueligan friends are here with another episode of the Fuel Hotel Marketing Podcast to break down these changes, tell you what they mean, and give you a game plan on how to adjust your marketing strategy and not get stuck in the ‘Upside Down’.

Google: The Hotel Marketing Demogorgon Is Evolving

Fuel Travel· 7 November 2018
It’s a known fact that Google has goals of becoming the complete funnel for many of the searches and transactions we make online. They’ve already made great strides with their airline system and they have their sights squarely aligned with the hotel/travel space. In this last double-digit episode of the Fuel Hotel Marketing Podcast we are going to dive into what Google has done this year alone in setting the stage to become the Hotel Demogorgon (cue the spooky Stranger Things music).

Fuel Travel and Blueshift partner to revolutionize hotel marketing by creating industry's most advanced marketing automation platform

Fuel Travel· 7 November 2018
Blueshift, the leading AI-powered Cross-Channel Marketing Platform, and Fuel Travel, the premier digital agency for the hotel industry since 1994, today announced their strategic partnership to create the most advanced AI-powered platform for the travel industry. The partnership marries Fuel’s 25 years of industry knowledge and experience with Blueshift’s state-of-the-art, patented AI-powered software.

Fuel Hotel Marketing Podcast: Episode 98 - Takeaways From Revinate's 2018 Global Hotel Email Marketing Report

Fuel Travel· 2 November 2018
Email marketing is still the most effective way to drive direct booking business (if done correctly). The trouble is that a lot of hoteliers resort to spamming their list with nothing but discounts. The key to a successful email strategy is to play the long game. Don’t sacrifice long-term success for instant gratification. In this episode, we look at some recently released data from our friends at Revinate and give you the Fueligan spin on their findings.

Fuel Hotel Marketing Podcast: Episode 97 - 8 Great Ways to Gain More Bookings Through Destination Information

Fuel Travel·22 October 2018
Should your hotel website have a section dedicated to area information, or is it even worth competing with other sites who may already have that content? In this episode of the Fuel Hotel Marketing Podcast, the Fueligans discuss their best practices for having destination content on your hotel website and how it can help drive more direct bookings.

Fuel Hotel Marketing Podcast: Episode 96 - What Is Influencer Marketing And Is It Right For My Hotel?

Fuel Travel· 8 October 2018
Influencer marketing is all the rage these days but what is it exactly and is it something that your hotel should be doing? In this episode of the Fuel Hotel Marketing Podcast, we take a look at this growing trend and give you our in-depth analysis so that you can decide whether or not it’s right for your property.

Fuel Hotel Marketing Podcast: Episode 95 - What Hotel Marketers Should Do During A Disaster

Fuel Travel·24 September 2018
You may have heard about the 6 P’s of being prepared, “Proper Planning Prevents Piss Poor Performance.” From a hoteliers perspective, the 6 P’s mean creating a plan for how your organization will react in times of trouble. In a disaster, you will not have time to think creatively and properly address the situation. You must create a comprehensive plan before disaster strikes.

The 6 P's Of Hotel Disaster Planning

Fuel Travel·23 September 2018
You may have heard about the 6 P’s of being prepared, “Proper Planning Prevents Piss Poor Performance.” From a hoteliers perspective the 6 P’s mean creating a plan how your organization will react in times of a trouble.In a disaster you will not have time to think creatively and properly address the situation. You must create a comprehensive plan before disaster strikes.

Fuel Hotel Marketing Podcast: Episode 94 - Shocking Revelations About Converting the Customer: EyeforTravel Report Takeaways

Fuel Travel· 5 September 2018
Today we are talking about our takeaways from part two of a three-part study performed by EyeforTravel in the Behavioral Analytics Report Series. This report is all about driving consumers through the purchase funnel and ways to improve conversion rate.

Optimize Your Hotel's Google My Business Listing Like A Pro

Fuel Travel· 3 September 2018
If you haven’t taken advantage of your hotel’s Google My Business listing, what’s the holdup? This free local search tool opens the door to a bevy of SEO opportunities and increased awareness for your property. Whether it’s a hotel or bed & breakfast, you can use Google My Business to better promote your property and increase your presence in local search. We already know that holding real estate in the SERPs is important, and Google’s constant algorithm updates play a prominent role. But focusing and optimizing for local search is an increasingly important element of SERPs, and a simple one at that!

3 New Tactics to Improve Your Hotel PPC

Fuel Travel·31 August 2018
We are always talking about how PPC is such an important piece to your overall hotel marketing strategy and Google has just added some more ammo to our PPC arsenal. Some of these features we’re about to cover have been out for a while, but they’re so underutilized that we felt we needed to get the word out.

Fuel Hotel Marketing Podcast: Episode 93 - Vendor Takeaways From The 2018 Hotel Technology Study

Fuel Travel·10 August 2018
Following up on the last episode, where the Fueligans took a deep dive into the results of the 2018 Hospitality technology study, this week’s episode focuses on the feedback and insight that has been gathered from other technology vendors.
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Fuel Hotel Marketing Podcast: Episode 92 - 2018 Hotel Technology Study Reveals Surprising Alignment Between Hoteliers and Vendors

Fuel Travel·27 July 2018
As technology leaders in the hospitality industry, your friends at Fuel Travel, Flip.to, and StayNTouch joined forces to conduct an extensive study of hundreds of hoteliers and suppliers with a goal to learn where the industry can improve from a technology perspective. The results are compiled from 358 respondents, all of whom are involved in the process of purchasing or selling technology within the hospitality industry.

2018 Hospitality Technology Study Reveals Alignment Between Hoteliers & Suppliers

Fuel Travel·24 July 2018
Fuel Travel, StayNTouch, and Flip.to have partnered to launch a new study that examines perspectives from hoteliers and suppliers on industry technology. First debuted exclusively for attendees of the HITEC Hospitality Technology Show in June, the results are now being distributed globally.
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Does Google Hotel Campaigns Announcement Spell The End Of Google Hotel Ads?

Fuel Travel·11 July 2018
Following fast on the heels of last week’s Google announcement of the rebranding of Google AdWords to Google Ads, yesterday’s Marketing Innovations Keynote announced a plethora of new product names and new features as Google revamps their entire marketing ecosystem.
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Fuel Hotel Marketing Podcast: Episode 91 - 8 Ways Hotels Can Optimize Google My Business

Fuel Travel· 9 July 2018
Google My Business is a free and often overlooked opportunity for hotels to gain more search engine visibility. In this episode, we look at 8 thinks that you can Do Right Now to Optimize Your Google My Business Listing.
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Fuel Hotel Marketing Podcast: Episode 90 - Secrets from HITEC 2018 Revealed

Fuel Travel·24 June 2018
Each year, hoteliers and suppliers from around the world gather for the annual HFTP HITEC conference and tradeshow, which is accompanied by HSMAI’s ROC event. Your Fueligan friends were in attendance and we break down what we learned at this year’s event.
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Fuel Hotel Marketing Podcast: Episode 89 - 10 Simple Fixes For Your Hotel Marketing

Fuel Travel·11 June 2018
Your hotel’s marketing programs have big problems! And odds are, you don’t even know it. Today we are going to go through the 10 most common issues any hotel will find with their marketing efforts and how to fix each one.
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These 10 Things Are Probably Broken With Your Hotel Marketing

Fuel Travel· 6 June 2018
Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems. In order for your marketing to work at its potential all systems must be functioning, and when you built them… they were. Unfortunately, over time things break, stop working, change or are simply just forgotten. One of the oft-forgotten aspects of a great hotel marketing effort is going back and checking what you “think” is working great. When you do this, you’ll more than likely find that what you thought was a fine-tuned marketing machine is in dire need of some maintenance.
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Fuel Hotel Marketing Podcast: Episode 88 - Revenue Strategy Secrets Revealed Courtesy Of Duetto

Fuel Travel·29 May 2018
In this week’s episode of the Fuel Hotel Marketing Podcast, we dig into the gaps that exist between marketers and revenue managers courtesy of Marco Benvenuti from Duetto.

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