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  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

  • HFTP GDPR Guidelines: Hospitality Guest Registration Cards

    This document offers recommendations for guest information collection on the guest registration card along with consent for use. It can be used as a guideline for loyalty cards, health data, export of data outside of the EU, privacy policies and direct marketing.

The Connected Guest: How to respond effectively to evolving guest needs

Triptease Blog·12 October 2018
Join us at the The Connected Guest, a new free masterclass co-hosted by Triptease, Avvio and Guestline. The event will take place after day two of World Travel Market (November 6th at 4 pm) at the luxurious Sunborn Yacht in London.

Two Roads Hospitality: become agile to avoid organizational silos

Triptease Blog·11 October 2018
Despite the availability of software products designed to unite revenue, digital and marketing teams, the threat of organizational silos remains. In the hospitality industry, this problem is widely recognised. Silos can kill a sharing culture, which impacts the success of achieving your company's goals and driving revenue.

Search Engine Optimization for hotel websites

Triptease Blog·11 October 2018
For hotels without a large digital advertising budget, simply implementing a few basic rules can have a significant impact on your organic traffic.

"If you're not on that channel, you're ceding your business to an OTA"

Triptease Blog·10 October 2018
That's the message we took away from this year's Direct Booking Summit in Dallas. Google's determined push into travel is centered around its metasearch offering - Google Hotel Ads - and will see more and more hotel bookings swallowed up by the major advertisers unless hoteliers ensure they have a compelling presence on the platform.

The Direct Booking Movement moves to meta

Triptease Blog· 8 October 2018
Google Hotel Ads is fundamentally changing the way hotels are booked online. Google searches now account for 67% of customer journeys originating online, offering guests a global range of hotels to choose from and the OTA-style filtering tools necessary to aid decision-making. With Google set to own the future of online hotel research, metasearch is a pivotal battleground for hotels looking to drive direct.

The Direct Booking Summit: Americas - Last Day

Triptease Blog· 4 October 2018
Tailored to every participant’s interests, the Direct Booking Summit kicked off its second day with interactive workshops. Based around various hot industry topics, workshops are designed to offer hoteliers a wide range of choice - ensuring that everyone takes home relevant, actionable tips.

The Direct Booking Summit: Americas - Technology in focus

Triptease Blog· 3 October 2018
The Summit brings hotelier community together to discuss current challenges. The last focus of the day: technology and innovation in the industry.

The Direct Booking Summit: Americas - Marketing in focus

Triptease Blog· 3 October 2018
The Summit provides the platform for hoteliers to talk about direct bookings. The second major topic of the day - marketing.

Direct Booking Summit: Americas - Distribution in focus

Triptease Blog· 3 October 2018
This morning The Direct Booking Summit: Americas once again opened its doors for the smartest minds in the hospitality industry. Delegates from across the US, Canada and the Caribbean joined us in The Statler in Dallas to discuss the current challenges they face and share their best practices for continuing to drive direct.

Infographic: Tools to experiment, target and drive direct bookings

Triptease Blog· 3 October 2018
This quarter might just have been our busiest yet! With two brand new kinds of messages, configurable OTAs on Price Check, benchmarking data insights and a whole range of new targeting options, Q3 has been all about delivering what our clients wanted.

Direct Booking Summit: Americas opens its doors in Dallas

Triptease Blog· 3 October 2018
After months of anticipation, the third annual Direct Booking Summit: Americas opens its doors today in Dallas. We knew we had to produce something special after our New York event last year, so we've been pulling out all the stops: stay tuned for superstar speakers (think IHG, Choice, TripAdvisor and Skyscanner), agenda-setting panel discussions and the world's first Direct Booking Bowling tournament.

How your customer feedback builds our product

Triptease Blog· 2 October 2018
If you read our product updates blog you’ve probably noticed that we sign off pretty much every message with an invitation to let us know what you think of the current product and what you’d like to see in future. Those invitations are not just us being polite. When you tell us what you’d like to see next, that information goes straight to our Product team who keep track of the most frequently requested features, and build the ones that we know will have the greatest impact for our clients.

The Google Travel lowdown: Hotel location scores, search evolution and more

Triptease Blog·28 September 2018
It's a big year for Google. The search giant has just turned 20 and to celebrate has announced a number of new features that confirm Google's influence over how we operate online shows no sign of waning.

Drive direct bookings even when you're being undercut

Triptease Blog·27 September 2018
At Triptease we believe that staying in parity is still one of the most fundamental pillars to have in place if you want to drive direct bookings. Our engineers work tirelessly to ensure that we are tracking accurate data in the Disparity Dungeon and that Price Check will always show your guests when you have the best rates available.

How independent hotels adapt loyalty programs and win

Triptease Blog·27 September 2018
Being an independent hotel and giving out loyalty points is not only possible, but also profitable. In fact, a rewards program increases the chance of guests returning to an independent hotel by 50%! That’s according to Stash Hotel Rewards - a loyalty programs provider for independent hotels’ guests.

Draft agenda revealed for inaugural Direct Booking Summit: Asia-Pacific

Triptease Blog·25 September 2018
We recently launched our draft agenda to give delegates a flavor of what they can expect from the event - download your copy here.

The Direct Booking Summit Party announcement: vintage bowling & rooftop pool!

Triptease Blog·20 September 2018
The Direct Booking Summit has already established itself as the world’s leading platform for discussing the industry’s challenges. The Triptease team works hard to make each even better than the previous one: past attendees have given us a 98% satisfaction score! The question is: how do we score a hundred?

Wholesalers: A new perspective

Triptease Blog·18 September 2018
Watch Direct Booking Coach Moriah Olschansky take us through her experience at an international wholesaler. Get the inside scoop of why rate violations occur and what both hoteliers and wholesalers can do to prevent them. Plus, what's the optimal percentage of distribution to allocate to wholesale - and how will wholesale evolve for the future?

Meet the Triptease Direct Booking Coaches

Triptease Blog·17 September 2018
We recently announced the evolution of our Customer Success Managers into Direct Booking Coaches. Our coaches provide one-to-one support to our partner hotels from the moment they sign up to our Direct Booking Platform.

Revenue Management: Your guide to success with L19 Hospitality Management

Triptease Blog·17 September 2018
It’s an exciting time to be a Revenue Manager. We are seeing more disruption and innovation in this space than we have for some time - and there are plenty of opportunities for the savvy Revenue Manager to break from tradition and take an integrated, data-driven approach to the role.

Quick and easy website testing for hotels [Part 2]

Triptease Blog·17 September 2018
Today's consumers don't have a great deal of patience for frustrating or difficult online experiences. If a site or app is confusing to navigate, users will either leave it for good or seek out a better alternative. Your hotel website is no different. Guests can easily book with a competitive property, or with an OTA - it's your job to make sure they book directly with you.

Meet our speaker: Gil Harel, Skyscanner

Triptease Blog·11 September 2018
On October 3-4, the hotelier community will come together in Dallas to discuss the biggest challenges in the industry. The representatives of the hospitality’s biggest players will share their invaluable insights during the Direct Booking Summit’s workshops, keynote speeches and panel discussions.

[WATCH] A data-driven approach to engaging guests throughout the travel journey

Triptease Blog·10 September 2018
With the vast amount of data we produce online, guests now expect hotels to anticipate their needs and desires throughout the whole travel journey. In this webinar, we collaborated with Cendyn and FASTBOOKING to explain how to manage a data-driven approach to engaging with guests in real time across the guest journey.

How to take on Booking.com

Triptease Blog· 7 September 2018
On July 20, Sweden's Patent & Market Court asserted that Booking.com's narrow price parity clauses (which dictate that a hotel cannot offer a better price on its own website than on the OTA) had the potential effect of restricting competition in the online travel market.

Competition time: Win a hotel stay and two tickets to the Direct Booking Summit!

Triptease Blog· 6 September 2018
The Direct Booking Summit: Americas is almost upon us, and our excitement is mounting - so what better time for a little competition? Triptease is offering one lucky hotelier and a friend or colleague the chance to win a stay at a top Dallas hotel and TWO free all-inclusive tickets to the two-day event (worth $500 each)!

Product Updates: September 2018

Triptease Blog· 6 September 2018
We’re very excited to announce we’ve taken the first step towards providing quick access benchmarking data in the Triptease Insights Dashboard. You can now compare your searcher conversion rate with all the other hotels using Triptease whenever you log into the platform.

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