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  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

The evolution of the Direct Booking Summit

Triptease Blog·18 February 2019
We first launched Triptease because we recognized hoteliers were facing a major problem that they couldn't tackle alone. Protecting direct business from the growing power of OTAs was our guiding mission when building out our technology. But we knew that technology alone wouldn't solve the problem - the industry needed a movement.

Direct Booking Summit: Meet the APAC team

Triptease Blog·15 February 2019
On February 27-28 our first Direct Booking Summit: Asia-Pacific will welcome hundreds of hoteliers from around the world to the Fullerton's Hotel in Singapore. Meet the Triptease APAC team, who will be at the event to help you get the most out of the two-day conference.

Turn user-generated content into direct bookings

Triptease Blog·12 February 2019
In two weeks, the inaugural Direct Booking Summit: Asia-Pacific will open its doors in Singapore. We couldn't wait to hear from our speakers, so we asked them about direct bookings, the APAC hotel industry and what the future holds.

Direct Booking Summit: Singapore party venue revealed!

Triptease Blog·11 February 2019
For all who have been celebrating, we hope you had a happy Lunar New Year! Here’s the next party to add to your diary. Empire Sky Lounge at Raffles Place will play host to our legendary Direct Booking Summit party!

Direct Booking Summit Paris: Venue announced!

Triptease Blog·11 February 2019
After unprecedented demand for our Amsterdam, Dallas and Singapore Summits, we're expecting record-breaking numbers in Paris - and we need a venue to match! We've selected Accor's Novotel Paris Centre Eiffel Tower hotel to host our next European Direct Booking Summit.

No more dishonesty: OTAs agree to change their ways

Triptease Blog· 6 February 2019
Expedia,, Agoda,, ebookers and trivago have all agreed to comply with enforcement action against ‘unfair commercial practices’ in the UK.

Meet Triptease at ITB Berlin 2019

Triptease Blog· 6 February 2019
It’s that time of the year again. Between March 6 and 10, our team will be travelling to Germany to take part in Europe’s leading hospitality event: ITB Berlin. Read on to find out more about the services we'll be offering at our stand.

Easy agile techniques to try in your hotel

Triptease Blog· 4 February 2019
The agile approach refers to cross-functional teams working together in short iterations - sprints. This methodology is implemented by countless teams worldwide, and for good reason. The agile approach supports new ways of working, collaborating and even thinking. The fast-paced sprints also allow adjusting quickly to external or internal changes.

The story behind Triptease's new look

Triptease Blog· 4 February 2019
You might have noticed that we’ve been looking a little different lately. While we’re still the same rocketship startup we’ve always been, it’s time for Triptease to enter the next stage in its evolution. With this change comes a new brand identity.

[WEBINAR] Hotels, OTAs and Booking.basic: Your questions answered

Triptease Blog· 1 February 2019
Since the launch of our recent white paper, "Are we on the verge of a parity nightmare?", we've been inundated with messages from hoteliers sharing their own stories of Booking.basic, the Price Quality Score and undercutting by rogue rates.

Future proof' your hotel with total sales culture

Triptease Blog·30 January 2019
The inaugural Direct Booking Summit: Asia-Pacific will be touching down in Singapore on February 27-28. In anticipation of what promises to be an unforgettable event, we've been catching up with our best-in-class speakers about direct bookings, the APAC hotel industry and what the future holds.

New era. New brand. New Triptease Platform.

Triptease Blog·30 January 2019
Triptease has today unveiled a major rebrand to reflect the company’s evolution from on-site conversion solution to full-funnel direct booking channel. Beyond conversion optimization, Triptease’s new Guest Intelligence Platform identifies a hotel’s most valuable guests then works across the entire customer journey - from acquisition to conversion - to make sure they book directly at the hotel.

Updates and deep dives: A new way to learn about Triptease innovation

Triptease Blog·30 January 2019
Have you noticed anything different about Triptease today? As part of a major rebrand to reflect our evolution to a full-funnel direct booking channel we’ve improved our website, platform and now - the way that you’ll receive product news from us.

Does your hotel offer value parity?

Triptease Blog·18 January 2019
Metasearch auctions give hotels a chance to compete with OTAs for your high-value customers. But there are also other opportunities in it for brand-savvy hoteliers. Joe Pettigrew, Director of Revenue Maximization Europe Hotels at Starwood Capital Group, believes that evolved features on metasearch sites allow hotels to have better control over their content than five years ago.

Does price parity affect your cost of acquisition through Google?

Triptease Blog·18 January 2019
Most hotels have long since accepted the crucial importance of price parity to the success of their business. Its impact on website conversion rate is well-documented. But while many understand the connection between poor parity and reduced direct bookings, fewer are thinking beyond that scenario to its other harmful effects.

Are we on the verge of a parity nightmare?

Triptease Blog·16 January 2019 appears to have rolled out its Booking.basic feature to European hotel listings, six months after it was first spotted on listings for hotels in Asia. Booking.basic is an accommodation tier that periodically appears on’s hotel listings when the rate provided to is not the cheapest available online.

Online travel in 2019: Smart distribution, wholesaler solutions and more

Triptease Blog·20 December 2018
We've been gazing into our crystal ball over the festive period, looking ahead to the challenges and opportunities on the horizon for hoteliers in 2019.

Best of 2018: The new tools every hotelier should use

Triptease Blog·18 December 2018
Yes - this is an end of year ‘best of’ blog. You probably guessed that from the title. But the difference between this end of year blog and all the other end of year blogs that are landing in your inbox right now is that this one isn’t going to go on and on about how busy we’ve been. We know hoteliers will have been busier. That’s why we’ve put together a quick overview of all the most useful new tools and features that you might have missed this year.

Metasearch, A/B testing and OTAs: The most popular topics of 2018

Triptease Blog·14 December 2018
Another bustling year is drawing to a close for the hospitality industry. So much has happened since the beginning of the year, but one thing has stayed constant: hoteliers are as hungry as ever to seek out new direct booking strategies, new challenges, and new solutions to their most complex problems.

[WATCH] How to turn guest behavior insights into conversions

Triptease Blog·12 December 2018
Watch Triptease and FASTBOOKING in this exclusive webinar on how hotels in APAC can optimise their site based on guest behaviour data.

The best way to benchmark your hotel's performance

Triptease Blog·11 December 2018
Benchmarking is a way for you to understand how you perform against your peers in terms of a specific metric. It's an analysis which allows you to determine your areas for improvement based on what your competitors are doing well.

Push for direct bookings 'the best movement a hotelier could wish for

Triptease Blog·11 December 2018
The inaugural Direct Booking Summit: Asia-Pacific will be touching down in Singapore on February 27-28. In anticipation of what promises to be an unforgettable event, we've been catching up with our best-in-class speakers about direct bookings, the APAC hotel industry and what the future holds.

Keep your digital simple: Why less is more when it comes to digital marketing

Triptease Blog·11 December 2018
The term 'less is more' makes a lot of sense when applied to the principles of digital marketing. There’s something to be said for simplicity: Steve Jobs noted in the first marketing brochure for Apple, “simplicity is the ultimate sophistication”. Catering to a customer's love of options doesn't mean that hoteliers have to overdo it on offerings. Now more than ever is the time to Keep Your Digital Simple - or in short, #KYDS!

The U.S. Hotel Website Handbook: Florida update

Triptease Blog·30 November 2018
In August 2018 we published the first edition of The U.S. Hotel Website Handbook. From common searching habits to device preferences by region, the report is crammed full of useful benchmarks and actionable insights for American hoteliers.

[SURVEY] The role of the website in a hotel's distribution mix

Triptease Blog·27 November 2018
It's that time of year again. As we wind down 2018 and head into a brand new year, the Triptease content team is hard at work tracking down trends to cover for the hotel industry.

What hotels can learn from Google's mobile booking experience

Triptease Blog·26 November 2018
Google makes no secret of its focus on mobile users. At the beginning of 2018 it rolled out mobile-first indexing and with it an entire ethos of mobile-first prioritization to reflect the fast-changing preferences of its user base. By comparison, online travel has always been at the tail-end of mobile optimization: a relatively high-value product coupled with the prevalence of legacy systems and attitudes has typically meant hotel websites in particular have skewed heavily towards prioritizing the desktop experience.


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