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  • Meet Minneapolis: Travel to the Twin Cities this Summer for HITEC 2019

    We all know that travel can be a real hassle. So, what about a trip makes it worth packing up your suitcase, saying goodbye to your family for the next few days, fighting the airport and staying in a.

  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • A Series of Must-Read Articles on Cybersecurity Produced by the HFTP Research Centers

    Data security remains a pressing concern and top priority for the hospitality industry. The HFTP Research Centers are dedicated to producing findings that can significantly aid hospitality businesses in their efforts to protect their guests’ privacy and personal information against potential cyber threats and attacks.

  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

[WATCH] "There's a massive difference between hotels and OTAs on metasearch"

Triptease Blog·24 April 2019
That's the question with which we opened our most recent webinar, The New Metasearch: Smart bidding with Google for Guest Acquisition and Conversion. Hotel auction sites have been around for over a decade - so why the recent explosion of interest in the topic?

Hospitality is evolving. Do you have the knowledge to compete?

Triptease Blog·18 April 2019
There's been another shift in online hospitality. The evolution of digital distribution channels and a changing balance in hotel/OTA relationships means that hotels are starting to look beyond the traditional methods of driving direct.

Four things to understand about your hotel data

Triptease Blog·11 April 2019
Today, data is a key component of any industry, and hospitality is no exception. Now more than ever it can be used to lift the lid on customer behavior and provide optimization opportunities that result in more bookings.

Five learnings for hotels from the Triptease Product and Engineering Team

Triptease Blog·11 April 2019
If you’re a regular reader of our product updates, you’ll already know how many new tools and features the Triptease Product and Engineering Team released in Q1 this year. But what did they learn along the way? Read on for five insights from our designers, engineers and product managers into the best ways to increase direct bookings on your hotel website.

[WEBINAR] The new metasearch: Smart bidding with Google for guest acquisition and conversion

Triptease Blog· 3 April 2019
Recently, Google launched a full destination search site for hotel listings in a move that could substantially shake-up online travel—again. So, more than ever before, hoteliers need to be taking the power that Google has over their customers, their competitors, and their distribution partners very seriously.

[WATCH] Proven: personalization works for hotels

Triptease Blog· 1 April 2019
Our recent A/B test on the effect of personalization on hotel websites confirmed that dynamic website experiences have a clear impact on conversion uplift for hotels. But that’s not the only thing we learned.

"Google seems to be taking over the role OTAs play in the guest journey - and doing a better job."

Triptease Blog·22 March 2019
We've been keeping a close eye on Google Travel for a while now, so when they quietly announced updates to their hotel search experience we were quick to explore what these changes meant for the hotel industry. This week we've been speaking about all things Google with Chetan Patel, VP Strategic Marketing and E-commerce at ONYX Hospitality Group.

Four steps towards a 2019-ready hotel website

Triptease Blog·20 March 2019
Today, the internet offers more travel information than ever before. But it also makes the research, planning and purchase steps of the guest journey more complex. Travelers became more accustomed to responsive web pages, memorable content and moving images. That's why they will also expect it from your hotel's website.

Google launches hotel search site: "This could undermine OTAs"

Triptease Blog·20 March 2019
Google has launched a full destination search site for hotel listings in a move that could seriously shake up online travel - again.

Hoteliers' week with the Triptease Platform

Triptease Blog·12 March 2019
At Triptease, we work with every type of hotel, from small independents to some of the world’s biggest brands. Depending on your role, you might be more interested in hotel revenue, marketing, operations or all of the above. The Triptease Platform provides an effortless experience for everyone on a hotel's team.

Highlights from ITB Berlin Convention

Triptease Blog·11 March 2019
On March 6-10, our Market Managers and Direct Booking Coaches met with hundreds of hoteliers at the world's leading travel trade show – ITB Berlin. Across several exhibition halls, visitors caught up on the latest travel trends, destinations and technology at ITB Berlin Convention. The biggest topics for discussion: luxury travel trends, Chinese outbound tourism and emerging technologies. Read on for highlights from the talks and panels.

Biggest-ever hotel website A/B test proves impact of Triptease messaging

Triptease Blog· 6 March 2019
For many hotels and hotel groups, providing a dynamic, personalized experience to visitors on your website and booking engine requires integrating third-party software that can be used to deliver messages and display tailored offers. The more effective the software, the higher the conversion you will experience on your site.

Stick to your strategy and put your foot down! What we learned at the Direct Booking Summit

Triptease Blog· 5 March 2019
Last week we hosted our biggest-ever Direct Booking Summit in Singapore. Our seventh event since the series began back in 2016, this summit had it all: A stunning venue in The Fullerton Hotel, two days of killer content, and the most engaged audience of hoteliers we've ever had. Check out our roundup of day one to get a feel for what we spoke about, or keep reading to discover our three key learnings from the two-day event.

Chinese travel, AI innovation and information security: The best of TTE

Triptease Blog· 4 March 2019
Being a hotelier is a busy job. Besides running a property, honing a killer conversion strategy and crafting creative marketing campaigns, it can be difficult to make sure you're keeping up with the industry buzz. In this article, we're bringing you the lowdown from Travel Technology Europe 2019, one of the region's leading travel tech events. Read on to get the latest on outbound Chinese travel, Expedia's take on Artificial Intelligence and what the industry has learned post-GDPR.

Product Updates: March 2019

Triptease Blog· 4 March 2019
If you're a Triptease customer you'll know that you can see the full list of everything our product team is getting up to by clicking on the Updates tab in the Triptease Platform. But we always like to share the highlights on the blog too because we're nice like that.

Hotelbeds speaks on rate leakage: "We're committed to stopping this"

Triptease Blog· 1 March 2019
Not long ago we asked, "Are we on the verge of a parity nightmare?" It looked as though were rolling out their Basic rate feature to more countries; we'd become aware of the 'Early Payment Benefit'; and the broader growth of metasearch use among guests meant that parity-breaking 'rogue' rates were becoming more visible than ever.

The Direct Booking Summit: Asia-Pacific opens its doors

Triptease Blog·27 February 2019
The wait is over! The inaugural Direct Booking Summit: Asia-Pacific opened its doors this morning for a record number of attendees. Hundreds of hospitality industry representatives have come together in the Fullerton Hotel Singapore to discuss regional challenges including rogue wholesaler rates, mobile UX for hotel websites, distribution, revenue optimization and much more.

A/B vs variant: What's best for testing hotel website messaging?

Triptease Blog·26 February 2019
One subject that hoteliers ask us about time and again at Triptease is how to test their website messaging and find out what performs best. For a long time A/B testing was considered the pinnacle of website testing, with countless messaging providers claiming to be able to offer an A/B service for hotels.

Product Updates: February 2019

Triptease Blog·26 February 2019
View all the improvements we've made to the Triptease Platform this month, to increase direct bookings and build better guest relationships for hotels.

[WATCH] Hotels, OTAs, wholesale and Booking.basic

Triptease Blog·22 February 2019
"The message here is that hotels need to get on top of their parity." Our recent report on third-party rates on OTAs sparked an explosion of interest and comment from hoteliers, so much so that we hosted a webinar to answer as many questions as we could from those that had been sent in by our audience.

Ten criteria for driving revenue with pop-ups

Triptease Blog·22 February 2019
At Triptease, we work with almost 18,000+ hotels around the world. It helps us aggregate big data to understand what works and doesn’t work for our clients' direct booking strategies.

The evolution of the Direct Booking Summit

Triptease Blog·18 February 2019
We first launched Triptease because we recognized hoteliers were facing a major problem that they couldn't tackle alone. Protecting direct business from the growing power of OTAs was our guiding mission when building out our technology. But we knew that technology alone wouldn't solve the problem - the industry needed a movement.

Direct Booking Summit: Meet the APAC team

Triptease Blog·15 February 2019
On February 27-28 our first Direct Booking Summit: Asia-Pacific will welcome hundreds of hoteliers from around the world to the Fullerton's Hotel in Singapore. Meet the Triptease APAC team, who will be at the event to help you get the most out of the two-day conference.

Turn user-generated content into direct bookings

Triptease Blog·12 February 2019
In two weeks, the inaugural Direct Booking Summit: Asia-Pacific will open its doors in Singapore. We couldn't wait to hear from our speakers, so we asked them about direct bookings, the APAC hotel industry and what the future holds.

Direct Booking Summit: Singapore party venue revealed!

Triptease Blog·11 February 2019
For all who have been celebrating, we hope you had a happy Lunar New Year! Here’s the next party to add to your diary. Empire Sky Lounge at Raffles Place will play host to our legendary Direct Booking Summit party!

Direct Booking Summit Paris: Venue announced!

Triptease Blog·11 February 2019
After unprecedented demand for our Amsterdam, Dallas and Singapore Summits, we're expecting record-breaking numbers in Paris - and we need a venue to match! We've selected Accor's Novotel Paris Centre Eiffel Tower hotel to host our next European Direct Booking Summit.


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