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  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

  • What to Expect at HITEC Houston 2018: Elite Education, Exhibits, E20X and More

    HOUSTON: A booming cosmopolitan city that is home to more than 2 million Texans, NASA’s famous Johnson Space Center, and — in just two short months — the world’s largest hospitality exhibition HITEC®.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

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"The Direct Booking Summit is a very exciting opportunity"

Triptease Blog·21 June 2018
There's just over a week left until the Direct Booking Summit: Europe. If you haven't secured your tickets yet, you'd better hurry! Head over to the website to check out the agenda and register.
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WorldHotels: Direct Booking Summit "perfectly aligns with our goals as an organization"

Triptease Blog·21 June 2018
We're getting ever closer to the Direct Booking Summit: Europe on June 27-28. If you haven't secured your tickets yet, you'd better hurry! Head over to the website to check out the agenda and register.
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Why Barcelo Hotels & Resorts "can't wait" for the Direct Booking Summit

Triptease Blog·19 June 2018
With just a week left until the Direct Booking Summit: Europe, excitement is mounting among our speakers and delegates. If you haven't snapped up your tickets yet, you'd better hurry - head over to the website to check out the agenda and register.
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Highgate Hotels: "This is a great platform for independent hotels"

Triptease Blog·14 June 2018
Not long now until the Direct Booking Summit: Europe! If you haven't secured your tickets yet, you'd better hurry - head over to the website to check out the agenda and register.
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"There is really nowhere else to get this much disparity data in such a concise way"

Triptease Blog·14 June 2018
Parker New York has always had a strong sense of individuality. With its sister property Parker Palm Springs, the hotel eschews generic brand standards in favor of an independent spirit and a tangible relationship with its surroundings.
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Meeting (and exceeding) guest expectations in the Age of Assistance

Triptease Blog·14 June 2018
How can you best meet rapidly evolving guest expectations? That's the question top of mind for many of today's hoteliers as they juggle the changing demands of a customer base increasingly accustomed to personalized, automated services. How can a hotelier retain their trademark hospitality and customer service whilst also catering to expectations of immediacy and individuality?
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GuestScores to launch new digital engagement solution at the Direct Booking Summit

Triptease Blog·13 June 2018
It's just over a week until the brightest and best of Europe's hotel industry descend on the NH Barbizon Palace for the Direct Booking Summit: Europe. If you haven't got your tickets yet, there's still time to register - but hurry, as we're down to the last few seats in the house!
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Triptease and Clean the World: Join the Global Hygiene Revolution!

Triptease Blog·12 June 2018
Here at our Triptease NYC office we have been brainstorming for great charity causes over the last few months. Our goal was to help out and find a charity that was related to the hotel industry. That’s how we stumbled upon Clean the World.
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The impact of rate blending on parity

Triptease Blog·12 June 2018
Though the hotel industry as a whole has been aware of it for a while, rate mixing or 'blending' continues to be an area in which OTAs outstrip their hotel competition. For the uninitiated, rate blending is a technique whereby OTAs can ensure they're providing the customer with the best rate by mixing different rate plans to meet the search parameters.
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The Curtain: "Events like the Direct Booking Summit are imperative!"

Triptease Blog· 7 June 2018
With just a few weeks left until the Direct Booking Summit: Europe, excitement is mounting among our speakers and delegates. If you haven't snapped up your tickets yet, you'd better hurry - head over to the website to check out the agenda and register.
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Airbnb: "We're very excited to attend the Direct Booking Summit 2018"

Triptease Blog· 4 June 2018
With just a few weeks left until the Direct Booking Summit: Europe, excitement is mounting among our speakers and delegates. If you haven't snapped up your tickets yet, you'd better hurry - head over to the website to check out the agenda and register. To give you a taster of what you can expect from the event, we're profiling our best-in-class speakers on the Triptease blog - starting with Robin Clifford of Airbnb.
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Product Updates: June 2018

Triptease Blog· 1 June 2018
Previously in Front Desk, once an Agent had replied to a guest’s question that conversation would stay in their conversation queue and no other member of staff would be able to see it.
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How Triptease prepared for GDPR

Triptease Blog·30 May 2018
By this point, you’ve probably seen so many (a) emails about GDPR and (b) jokes about emails about GDPR that you could be forgiven for never wanting to see those four little letters ever again. But, while GDPR fatigue is an all-too-real phenomenon, we hope we can revive your interest for just a little longer as we take you through how Triptease tackled the mammoth process of preparing for the May 25th deadline.
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The rise of reservation re-sale (and why Airbnb is involved)

Triptease Blog·30 May 2018
A robust cancellation policy is an integral part of the revenue management strategy for many hotels. Requiring a 24- or 48-hour notice period (the latter of which is becoming increasingly common amongst large chains) or offering non-refundable rates provides a level of protection against last-minute drop-outs and guests making bookings at multiple properties for the same dates. The tactic is ever more necessary as guests increasingly demand the type of flexibility they're told to expect by online travel agents and other third-party sites.
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What sets your brand apart?

Triptease Blog·29 May 2018
To compete in a crowded world, a hotel brand needs to stand out. But beyond that, what are the qualities that consistently breed success? In this guest post, PACE Dimensions Managing Director Tim Davis examines the key factors for differentiation in today’s hotel market.
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Room Key CEO: "We're a critical piece of the Direct Booking Movement"

Triptease Blog·21 May 2018
While the life of Room Key hasn't exactly always been plain sailing, CEO Steve Sickel is feeling positive about the hotel search site's outlook for 2018. The recent launch of browser extension Scout (a similar proposition to The Guestbook's Gopher) comes as Room Key look to maintain the momentum of their successful pivot to a loyalty-driven model. We spoke to Steve about Room Key, Scout and the Direct Booking Movement.
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Direct Booking Summit 2018: Airbnb, Google, Marriott and more

Triptease Blog·17 May 2018
It doesn't feel long ago that we wrapping up our last Direct Booking Summit in Barcelona, but before we know it we'll be in Amsterdam ready for the launch of Direct Booking Summit 2018!
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Top reads for hoteliers: Management and teamwork

Triptease Blog·16 May 2018
Amidst all the noise around revenue, distribution, parity and OTAs, it's easy to lose focus on the other, major part of many hoteliers' day-to-day responsibilities: management. Effective and efficient team organization and training can be as crucial as managing parity when it comes to maximizing your group's performance and driving continual success. At Triptease, one of our core values is continuous learning - which means we're always encouraging our team to share the resources they find most useful. In the same spirit, we've curated a list of books and videos on management and teamwork, the principles of which we're constantly putting into practice at Triptease. From our team to yours, enjoy - and let us know what we missed!
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OTA association slams direct bookings - here's why they're wrong

Triptease Blog· 9 May 2018
By this point, the number of studies testifying to the positive impact of direct bookings - and the sometimes harmful influence of OTAs - is approaching too many to count. In case you need a refresher, we've included a list of the most pertinent at the bottom of this article. Whether it's in terms of the revenue share for hotels or the experience of guests, there's plenty of evidence to suggest that booking directly through a hotel website benefits all parties involved.
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Product Updates: May 2018

Triptease Blog· 9 May 2018
If you're a Triptease customer you'll know that you can see the full list of everything our product team is getting up to by clicking on the Updates tab in the Triptease Platform. But here are a few of this month's highlights for everyone else...
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The country taking control of its direct bookings

Triptease Blog· 2 May 2018
An acquisition channel that costs a maximum of $395 per year - how often do we hear about one of those? This week, we spoke to Jordan Mckay of Check In Canada about the white-label software allowing destination marketing organizations (DMOs) to facilitate direct bookings at local hotels. According to Jordan, Check In Canada is one of the only examples of a country coming together as a whole to work collaboratively on providing an alternative to high-cost third-party channels. With a commission rate on conversions as low as 3%, the programme could be an exciting blueprint for alternative acquisition channels for hoteliers worldwide.
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Segmentation throughout the guest journey - Part 2 of 2

Triptease Blog·30 April 2018
How do you communicate with your guests once they’ve made a booking? Before answering this, think for a minute about all the different ways a guest could book a reservation with your hotel – direct, OTA or travel agent to name a few. Also think about how many reasons there are for travelling – business, vacation, family, friends etc. Given this, now think about how you are communicating with every one of those guests:
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Driving direct bookings across a portfolio of websites with Triptease

Triptease Blog·27 April 2018
PREM Group partnered with Triptease to achieve a single goal: drive more direct business. The international hotel and hospitality group has a presence across Ireland, the UK and continental Europe, so needed a single solution to increase direct bookings across their network of hotel websites. The Direct Booking Platform has proven a perfect fit.
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Segmentation throughout the guest journey - Part 1 of 2

Triptease Blog·27 April 2018
In our new blog series with Cendyn, we’re exploring the value of segmentation throughout the travel journey. From the very beginning of the searching process to the post-stay comedown, guests are increasingly expecting an experience that feels tailored, thoughtful and built with them in mind. Let’s take a look at the ways hotels can ensure they’re equipped to provide it.
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Engaging and retaining a luxury audience with Triptease

Triptease Blog·24 April 2018
Hôtel le Crystal is an independent five-star property working on driving direct bookings and increasing guest engagement among their leisure segment. Direct bookings have been a major focus at the hotel for over two years, with the revenue management and marketing teams working closely together on strategy and delivery. Hôtel le Crystal was looking for a direct booking platform for their website that would allow them to keep up with the innovations of OTAs and provide a more engaging experience on their website. That’s where Triptease came in.
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How important is website translation in the Asia-Pacific region?

Triptease Blog·24 April 2018
It has been announced that leading Asian OTA Ctrip has ‘deepened its relationship’ with global travel brand AccorHotels, allowing its 300 million+ registered users to access ‘personalized experiences’ from Accor’s multinational portfolio. The latest update to the Accor-Ctrip partnership is structured around “four strategic pillars”: highlighting Accor hotels more prominently on the Ctrip website, building a flagship online storefront for the brand, the development of joint loyalty programs and “co-operation on IT”.

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