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  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

New Amenities, New Risks: How to Protect Your Guests and Your Business

mycloud HOSPITALITY·16 December 2018
These days, hotels and resorts are doing everything they can to differentiate themselves from the competition. They'll do much more than "leave the light on for you," offering a variety of amenities and experiences from new water-park like swimming pools with slides and lazy rivers to exotic car rentals. They are competing not only on price, comfort, availability, and location, but also on amenities.

All you need to know about Les Roches Marbella's first Master's degree in International Hotel Management

mycloud HOSPITALITY·15 December 2018
The new Master in International Hotel Management at Les Roches Marbella, launching in 2019, is an important investment in the school's mission to give students the expertise to excel in the hotel management industry. In this Q&A, Mr Jon Loiti, Graduate Programs Manager at Les Roches Marbella, reveals all about the new program. At a ...

Incentivized methods to generate electronic word-of-mouth: Implications for the resort industry

mycloud HOSPITALITY·15 December 2018
Electronic word-of-mouth (eWOM) via social media and the internet is a popular channel through which consumers are communicating with other consumers. To increase eWOM effectiveness, some resorts have developed alternative methods to incentivize consumers to generate eWOM.

Your All-Encompassing, Need-to-Know Security Guide

mycloud HOSPITALITY·15 December 2018
From shielding yourself, your clients and your livelihood from data breaches and legal liability to protecting your attendees in case of an emergency, here are the apps, tips and checklists that will help keep you and everyone else safe and secure.

Determinants of success of restaurant crowdfunding

mycloud HOSPITALITY·14 December 2018
This study explores the determinants of restaurant crowdfunding success, inspired by success determinants found in independent restaurant literature. The results indicate that community orientation, images that show elements of the restaurant concept, and frequent communication with funders are key drivers for success. We conclude that restaurant entrepreneurs who show that their project benefits the community where they operate, provide constant updates that maintain project interest, and are responsive to funders’ comments are more likely to succeed in reward-based crowdfunding.

Action! Brace for a Hotel Strike in L.A., Orange County

mycloud HOSPITALITY·13 December 2018
Planners with upcoming meetings in Southern California should watch developments there closely in the next few days or weeks. This year of hotel strikes, with thousands of workers on picket lines across the country, may not yet be over.

Meeting Planners Unite Sets 2019 Agenda

mycloud HOSPITALITY·13 December 2018
Three weeks after Hyatt Corporation confirmed that it would cut planner commissions, thereby following the lead of three other large hospitality companies, Meeting Planners Unite held its first conference in Washington, D.C. The group that started in the wake of Marriott International’s decision to pay 7 percent instead of 10 percent commission brought 70 event professionals to Walter E. Washington Convention Center for Connect Independent Planners, a gathering to focus on the needs of third-party planners in a new world.

12 Tips to Write Better SEO Content

mycloud HOSPITALITY·13 December 2018
As content marketers, we need to consistently produce new material to see results. How much content you need depends on your business needs, industry, and a host of other factors – but a recent study found 60 percent of marketers create at least one piece of content every day.

Report: 7 out of 10 Customers Want Marketers to Personalize Content for Them

mycloud HOSPITALITY·13 December 2018
As marketers look for more ways to resonate with their target audience, new research suggests that content personalization may be the key to achieving their goal. More importantly, customers appear to be willing to provide more information to receive personalized marketing content.

Museum visitors' heterogeneity and experience processing

mycloud HOSPITALITY·13 December 2018
This research examines the relationships between affective and cognitive antecedents and consequences of satisfaction under a market heterogeneity approach. It includes co-creation of preparatory activities. The sample consisted of 276 museum visitors in London. Two analysis have been conducted: structural equation model and latent class path analysis.

How hotels embrace the spirit of giving year-round

mycloud HOSPITALITY·13 December 2018
Whether you're accustomed to snow or sun this time of the year, and whatever you are celebrating, there is one thing that December reminds us of all around the world - it's the season of giving.

How New Tariffs May Impact Your Hotel Construction Costs

mycloud HOSPITALITY·13 December 2018
As I noted in my last newsletter, tariffs on FF&E imports are affecting the hospitality industry. Additional taxes on the imports of raw materials may change the landscape of the construction industry. Below I describe a few potential challenges that may affect hoteliers and builders in the coming years.

Freeman Study: Event Data is Driving Increased Revenue

mycloud HOSPITALITY·12 December 2018
A new study by Freeman illustrates the dramatic role event data is playing in helping event professionals deliver bigger and better meetings. “Data Benchmark Study,” which was produced in partnership with Chief Marketer, showed that collecting and analyzing everything from attendance to leads and sales has the potential to positively influence decision-making and help event marketers and planners significantly improve the attendee experience.

New Guide: Hotel Marketing to Drive Revenue

mycloud HOSPITALITY·12 December 2018
Hotel Marketing is difficult. That's because hoteliers have a million things to consider: who do you advertise with? What kinds of marketing products do you choose? And how do you know your chosen strategy will drive revenue?

More Marketers Turning to Email to Enhance Content Marketing Strategies

mycloud HOSPITALITY·12 December 2018
As marketers look to expand upon their content marketing strategies, new research suggests that they are turning to email even more to boost performance.

192 | A Life Improving Customer Experience with Alex Shashou

mycloud HOSPITALITY·12 December 2018
Alex Shashou is the Co-Founder and President of ALICE, a top-ranking staff Task Management & Collaboration platform with a global customer base of 2,000+ hotels.

10 Hotel Technology Trends for 2019 That Will Help Your Event

mycloud HOSPITALITY·12 December 2018
RFP, security breaches, in-house AV. I know your head is already hurting. Yet, making the right choice for the hotel that will host your guests has many crucial implications. Events are not enough anymore. Attendees want experiences and your event venue will significantly impact the delivery of a memorable and transformational experience.

Google's New Travel Tools: Visual Asset Management is Critical

mycloud HOSPITALITY·12 December 2018
Google’s list of travel features keeps expanding with another addition that focuses on travel planning and hotel bookings. The update features a variety of features that allow you to quickly compare flight costs around the holidays, which hotels are having deals, and what you can expect to find in the neighborhood surrounding any given hotel.

How to shape an industry: four travel-pro-approved takes on VR for 2019

mycloud HOSPITALITY·11 December 2018
A few weeks ago we hit the VRMA circuit at the 2018 International Conference in ‘Viva Las Vegas.’ Not only was it a great time to catch up with old friends (and make new ones) it was also an insightful few days of meaningful conversation that got us thinking about where the VR industry has been, and where it’s going—from marketing to tech and beyond.

How to Target Generation Z in B2B Marketing

mycloud HOSPITALITY·11 December 2018
The time for those in Generation Z to go into the workforce is fast approaching, and in some industries, already here. Generation Z are those born in the mid-1990s to the early 2000s, the first age group to come after millennials. This group is leaving high school, entering college, and going into the workforce. While Generation Z is similar to millennials in the fact that they rely on technology and expect some flexibility in their job, they are the first generation that has truly grown up with the internet, thus affecting everything from how they work to their expectations.

Using Video Ads to Reach Highly Targeted Audiences

mycloud HOSPITALITY·11 December 2018
Shifts in how video is distributed and consumed have opened the doors to new ways of video advertising. In order to reach and engage audiences, advertisers will need to adapt.

Hotel ICON Reinvigorates Its Revenue with IDeaS G3 RMS

mycloud HOSPITALITY·11 December 2018
Hotel ICON is an award-winning luxury property housing 262 upmarket rooms. Located in the bustle and energy of Tsim Sha Tsui in Hong Kong, Hotel ICON is a modern, uniquely designed property with a commitment to delivering unrivalled guest comfort and featuring a wide range of dining choices for both leisure and business guests.

New Insights, Impact, and explore'18

mycloud HOSPITALITY·11 December 2018
Last week, Expedia Group Media Solutions, along with others across Expedia Group, gathered in Las Vegas for the annual partner conference. We hosted an Insights Summit for more than 1,000 attendees and global partners, essentially selling out our event. During the session, we shared insights from our latest custom research, an overview of our latest advertising tools and solutions, and the pivotal role of data across Expedia Group brands, all of which help our advertising partners more effectively reach, engage, and convert travelers from around the world.

Everything Your Hotel Should Know About the Google Maps Update

mycloud HOSPITALITY·10 December 2018
A few months ago, Google announced big changes to its Google Maps Platform. These changes included a new pay-as-you-go pricing structure that requires websites and applications that exceed a certain number of “calls” within the Google Maps API to use paid plans.

80% of MENA hotel bookings made using mobile phones

mycloud HOSPITALITY·10 December 2018
Findings in a third-party research report commissioned by Dubai’s Department of Tourism & Commerce Marketing (Dubai Tourism) as part of its on-going commitment to facilitate and promote disruptive technology, as set out by the government’s 10x Initiative, reveal that 80% of hotel searches in the Middle East and North Africa are made using mobile phones.

What's Brewing in Your Ski Resort?

mycloud HOSPITALITY· 9 December 2018
Après ski in ski resorts used to consist of a few pints of ale and plate of nachos, but increasingly the bubbly allure of champagne, beer and spirits is being packaged by resorts into beer and distillery tours, private in-room liquor tastings, champagne toasts on the slopes, and beverage and food pairings. Ski resorts in Colorado, famous for its craft breweries and brewpubs, are one of the pioneers of this trend.


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