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  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

  • HFTP GDPR Guidelines: Hospitality Guest Registration Cards

    This document offers recommendations for guest information collection on the guest registration card along with consent for use. It can be used as a guideline for loyalty cards, health data, export of data outside of the EU, privacy policies and direct marketing.

5 Properties That Embrace the Appeal of Barefoot Luxury for Travellers

GuestRevu ·11 October 2018
At a glance, the phrase ‘barefoot luxury’ sounds like an oxymoron. Where bare feet bring to mind homeliness, childhood and comfort; luxury evokes a sense of elegance, wealth and class. It seems counterintuitive to meld the two into an offering that suggests both comfort and elegance, but that is precisely what barefoot luxury is.

5 Online booking pitfalls and how to avoid them

GuestRevu · 8 August 2018
Why does your hotel have a website? There are a number of reasons of course – brand awareness, online reputation, you had some really great photos taken a while back – but ultimately, its to get people to book at your hotel.
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Trend Digest: Serving A Growing Market With Serviced Apartments

GuestRevu ·26 July 2018
The hospitality industry constantly evolves to accommodate (and provide accommodation for) new market segments and trends in travel. Two of these trends in recent years have been the need for longer-term stays and the desire to experience local culture. The resulting evolution for the hospitality industry has been an influx of serviced apartments and aparthotels.
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Marketing your hotel to Chinese FITs

GuestRevu ·19 July 2018
With China making up more than 18% of the world’s population, one would think that marketing to a Chinese audience would be a piece of cake. But as Cho Wong points out, that couldn’t be further from the truth. As Managing Director of Compass Edge Europe, he helps hospitality professionals overcome the daily difficulties involved in attracting Chinese travellers to their properties.
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Use Instagram To Get Direct Bookings With FOMO

GuestRevu ·12 July 2018
With 52% of Facebook users admitting that their friends’ photos inspired their travel plans, it’s abundantly clear that Fear Of Missing Out, or FOMO as the young’uns are calling it these days, is real, and if you aren’t taking advantage of it, you’re missing out on a great opportunity.
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Trend Digest: Self-service tech in hotels

GuestRevu ·28 June 2018
Hospitality professionals are now operating in an age where user-friendly customer- and guest-facing technology is everywhere (thanks in large part to the omnipresence of mobile internet connectivity) and traveller demographics are increasingly made up of a new cohort of digital-native consumers.
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Are you attending Profitable Beds in Pubs London?

GuestRevu ·27 June 2018
The inn may be a British institution, but many publican-cum-innkeepers struggle to ensure that their accommodation is as profitable as their food and beverage offerings. Guestline’s Profitable Beds in Pubs event aims to help professionals in this hospitality industry niche to flourish.
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How Varied Is Your Hospitality Vocabulary? [quiz]

GuestRevu ·21 June 2018
Just like any sector, the world of hospitality is full of industry-specific terms that we use all the time. And no doubt all the KPIs, ADRs and OTAs that sound like Greek to the average outsider is totally in your wheelhouse.
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The Impact Of Award-Winning Guest Feedback [Interview]

GuestRevu ·14 June 2018
Being selected as the Best International Hotel not once, but twice in as many years would be an incredible feat for any property in any awards programme. But to Eugenia Danilikhina, the honour is all the greater when it’s feedback from guests that earns the top spot.
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Catching MICE with guest feedback

GuestRevu · 7 June 2018
Does the thought of hundreds of guests descending on your property, filling the rooms, restaurant, halls and lobby sound like a dream, or a nightmare? On the face of it, it can seem like a wonderful opportunity for meeting targets, but small cracks that may appear during the day-to-day running of a property can spread and break under the pressure of MICE.
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The currency of trust, and the power of partnerships

GuestRevu ·31 May 2018
“Trust is earned,” says Francine Heywood. “You can’t develop it without a genuinely good product.”
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Trend Digest: GDPR compliance for hospitality

GuestRevu ·31 May 2018
The 25 May deadline may have come and gone without GDPR police descending from black helicopters to claim €20-million fines, but that doesn't mean compliance with the General Data Protection Regulation is optional.
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GDPR in 3 minutes for hotel marketers [video]

GuestRevu ·24 May 2018
With the General Data Protection Regulation (GDPR) coming into effect tomorrow (25 May 2018), we know that many hotel marketers are wishing for a magical way to ensure their marketing procedures are compliant. So, we searched far and wide for the mystical GDPR Genie, and put together this quick video with all of the advice that he has for marketers who want to make sure that their everyday activities comply with the data protection standards.
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The guests are the judges as 2018 BoHo Awards winners are announced

GuestRevu ·22 May 2018
Following months of baited breath, the winners of the Boutique Hotel Guests Experience Awards 2018 were announced at an Awards Ceremony held at The Montcalm Royal London House on 21 May.
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Uniting space, staff and guests through art with ARTIQ [interview]

GuestRevu ·17 May 2018
Hotel art suffers from an unflattering stereotype – that of the inoffensive but unmemorable image, only called "art" by the most generous definition of the word. Decorators are cognisant that their choices should appeal to (or at least not revolt) as many viewers as possible, and hence they err on the side of benign-but-bland still life caution.
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Hotels have the social edge: 4 Steps to take it further

GuestRevu ·10 May 2018
Although organisations of any kind can increase brand awareness and attract new customers with social media, businesses that cater to travellers have an edge because of the nature of the services they offer.
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The art of an enriching guest experience [interview]

GuestRevu ·19 April 2018
From greeting visitors to his parents’ guesthouse at the age of 10, to making travellers staying at The Anam in Cam Ranh, Vietnam feel at home, Herbert Laubichler-Pichler’s life has revolved around making guests feel welcome. We got the opportunity to speak to the hospitality veteran about how he provides his guests not only with a holiday, but also with an enriching local experience.
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How the Coaching Inn Group uses guest feedback tech to motivate excellence in their team

GuestRevu ·12 April 2018
With high staff turnover in the hospitality industry, and sometimes multiple sites to manage, staff motivation can be a challenge to even the most experienced managers. UK based hotel-operator The Coaching Inn Group have come up with a unique approach to motivating excellence in their staff across their properties which is paying dividends in the long run.

The anxious traveller - how you can help [checklist]

GuestRevu · 5 April 2018
I struggled to sleep on the Thursday before Easter weekend. My mind was working overtime going through all the things that might go wrong — Would we get lost on our way to the hotel? Would they cater to vegetarians? Would we arrive and discover a mistake with our booking? Had I packed everything that I would need? By the time my alarm chirped to life, I was exhausted. Not a great way to start a weekend away.
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Trend Digest: Accessible hospitality for all

GuestRevu ·29 March 2018
It should come as no surprise that a great experience can leave a guest with memories to last a lifetime, and that the memories of a terrible experience can last just as long. When it comes to guests with disabilities, there are all too many tales of terrible experiences to be told. From awkward staff who don’t know how to treat those with disabilities, to not having enough rooms, or ones that are ill-equipped, there are a lot of opportunities for things to go wrong when you are catering to less-able-bodied guests. But when a property does get it right, they are often rewarded with loyal guests, who not only return often, but become evangelists for the hotel that treated them just like every guest wants to be treated — as more than a head on a bed, but as a person with their own needs
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TripAdvisor makes further changes to its algorithm in 2018

GuestRevu ·27 March 2018
TripAdvisor is continually fine-tuning the way that its algorithm ranks accommodation, activities and restaurants in order to show travellers the most popular options in their chosen areas. These algorithmic changes, however, are usually small and seldom have easily noticeable effects. However, the most recent updates to the algorithm have seen some properties' rankings shifting substantially.

How to make the most of Facebook's ad audience targeting [slideshare]

GuestRevu ·22 March 2018
If you told a hotel marketer in the seventies that you could show their ad to someone based on their age, marital status, and recent travel activity, they would have raided their company's coffers. If you told them you could ensure that they would only pay if these people actually opened their catalogue, they would have all of their worldly possesions boxed up and ready to be sold.
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4 Ways that feedback can get your priorities straight

GuestRevu ·15 March 2018
Managing a hotel is all about making tough decisions and finding answers to difficult questions: Where do you spend your limited budget? Whose side do you take – a valued employee’s or a guest’s? Do you motivate your staff with the carrot or the stick? Does the expensive wifi package really make a difference to guest experience, or could you get away with a cheaper one? How do you find out who is pulling their weight and who is napping in room 8?

Hospitality technology in an international market [interview]

GuestRevu · 8 March 2018
With an impressive background in the hospitality technology field behind him, including positions on the boards of companies such as Blue Runner Solutions, Click Travel, Guestline and GuestRevu, Phil Davidson knows all about the capabilities and capacities for technology in the international market. We had a chance to speak with the tech guru about the role that technology plays in providing better guest experience, as well as promoting hospitality in developing countries.
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Trend Digest: Is VR a reality for hospitality?

GuestRevu ·22 February 2018
Virtual reality (VR) may have its roots firmly planted within the gaming realm, but the potential that it holds for the hospitality and tourism industries is hard to ignore. Whether it’s used by marketing to inspire travel or encourage booking, or in-house to improve experience, it’s clear that the technology can be an asset to properties of all shapes and sizes. But what is VR, how can you use it, and is it simply the latest fad, or something that will take hold in hospitality? We answer these questions and more.
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Earn more direct bookings for your hotel with transparency

GuestRevu ·15 February 2018
On Monday morning, I decided that since I knew all about the high commissions that hotels are charged for bookings through online travel agents (OTAs), I would do the right thing and book direct for an upcoming Easter weekend break.

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