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  • Meet Minneapolis: Travel to the Twin Cities this Summer for HITEC 2019

    We all know that travel can be a real hassle. So, what about a trip makes it worth packing up your suitcase, saying goodbye to your family for the next few days, fighting the airport and staying in a.

  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • A Series of Must-Read Articles on Cybersecurity Produced by the HFTP Research Centers

    Data security remains a pressing concern and top priority for the hospitality industry. The HFTP Research Centers are dedicated to producing findings that can significantly aid hospitality businesses in their efforts to protect their guests’ privacy and personal information against potential cyber threats and attacks.

  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

How to find and convey your hotel's brand voice through marketing copy

Travel Tripper Blog·27 March 2019
Welcome to the Content Marketing Playbook series in which our expert shares best content marketing practices with hotel marketers! This is part 2 of the blog series.

How to ensure your hotel website is ADA compliant

Travel Tripper Blog·22 January 2019
Websites that are not accessible to people with disabilities have generated a record number of lawsuits under the Americans with Disabilities Act (ADA). Recent lawsuits have been filed against numerous hotels such as Hilton, Marriott, and Choice Hotels.

The major events and trends in the hospitality and travel industry 2018

Travel Tripper Blog· 3 December 2018
It’s been another exciting year in the hospitality and travel industry. From the rise of ecotourism and tiny hotels to political uncertainty in both the Europe and US, we recount some of the major events in the hospitality and travel industry as 2018 is coming to an end.

How hotels can capitalize on the boom in solo travel

Travel Tripper Blog·23 October 2018
While taking a vacation alone once carried a certain stigma, the popularity of traveling solo is now well and truly on the rise.

Insider Perspectives: Michelle Mu, Director of Revenue at Refinery Hotel

Travel Tripper Blog·18 October 2018
This week, we invited our client, Michelle Mu, Director of Revenue at Refinery Hotel, to share the hotelier’s perspective and get a glimpse into her personal and professional experiences.

Insider Perspectives: Joan Evelyn Lee, Vice President of Operations at Travel Tripper

Travel Tripper Blog· 3 October 2018
Welcome to “Insider Perspectives”, a new series in which we interview travel industry insiders and veterans to hear their insights and stories, drawing upon their unique and impressive backgrounds.

How to Entice Corporate and Bleisure Travelers to Book with Your Hotel

Travel Tripper Blog· 2 October 2018
Bleisure travel has seen a huge increase in the past two years. According to Expedia’s recent report titled Unpacking Bleisure Traveller Trends, there’s been nearly a 40% rise in bleisure trips since 2016.

What hotels need to know about TripAdvisor's latest updates

Travel Tripper Blog·27 September 2018
The influence of TripAdvisor shows no sign of slowing. According to TripAdvisor’s recent research, the company was responsible for over 10% of global tourism spending in 2017, which equates to a huge $546 billion. Over the past decade, the influence of TripAdvisor sites has also outpaced growth in overall travel and tourism.

How 5 Hotels Compete with OTAs by Showcasing Unique Local Experiences

Travel Tripper Blog·26 September 2018
Today’s travelers are no longer content with merely visiting a destination and have the same experience as everyone else. They increasingly yearn for something unique and want to explore the places they visit through a local perspective.

How to attract and cater to international travelers

Travel Tripper Blog·21 September 2018
The number of tourists heading overseas on vacation continues to grow quickly. In 2017, international tourist arrivals rose by 7% and surpassed 1.3 billion.

How hotels can market to foodies through their websites and social media

Travel Tripper Blog·19 September 2018
Marketing to foodies is a big business for hotels. According to The World Food Travel Association, 93% of travelers say that food and drink are a primary motivator for their trips. Hotel guests are also spending more on food and beverage (F&B) each year. Recent figures reveal that F&B spending has seen 5.5 percent annual growth since 2011.

Insider Perspectives: Nate Lane, Senior Director of Digital Platforms at Travel Tripper

Travel Tripper Blog·17 September 2018
One of the best things about the travel industry is that it’s full of smart and creative people from diverse backgrounds. These are folks that followed their passion into the industry, but also cultivate interesting hobbies or side projects outside of their jobs.

Beat the OTAs: use your hotel website to tell a unique brand story

Travel Tripper Blog·14 September 2018
Competing with OTAs for direct bookings continues to represent an uphill challenge for hotels. The likes of Expedia and Booking.com have become masters at conversion, investing millions to whisk shoppers from browsing to booking in the minimum amount of steps.

Directly Speaking with Travel Tripper, Ep 5 -- Why "Hotel Websites" is an Outdated Concept

Travel Tripper Blog· 4 September 2018
Hoteliers often spend thousands of dollars building beautiful and stunning websites in the hope to attract more visitors and drive more bookings. However, these hotel websites often turn out to be digital brochures that are so disconnected from the hotel’s booking engine that they cause inconveniences for hotel revenue managers and marketers and fail to deliver satisfying results.

Consumers want Amazon to be a travel booking site - what can hotels learn?

Travel Tripper Blog·21 August 2018
Amazon dominates the world of e-commerce. Could it do the same in online travel bookings? Consumers would happily use the platform to book their travel plans if given the chance, according to a recent survey by flight travel intelligence company OAG.

How Google's latest experiments with metasearch could impact hotels

Travel Tripper Blog·15 August 2018
Just a few weeks ago, Google began testing a new hotel pricing and availability graph. This new feature shows average pricing for hotels when users carry out a branded hotel search on Google via desktop.

Latest trends in the fast changing world of revenue management

Travel Tripper Blog·14 August 2018
In June, Travel Tripper, IDeaS, and OTA Insight joined forces to host roundtable discussions on current trends in the fast changing world of revenue management.

5 creative multimedia marketing campaigns to inspire your hotel (2018 edition)

Travel Tripper Blog·14 August 2018
Hotel marketers have to work hard for attention these days. Travelers are constantly bombarded with marketing messages from independent properties to global chains, and the industry is overflowed with competition and noise.
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How to do a health check on your hotel website using the server log file

Travel Tripper Blog· 6 August 2018
Ensuring that your hotel website has a good technical SEO setup is crucial for the success of your SEO strategy. Otherwise you may jeopardize your site's search ranking if the backend isn't set up properly. Conducting a server log file analysis can help ensure that your site is indexable-meaning that search engines can correctly detect the content on your site-and it also allows you to detect other potential issues.
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Are travelers falling out of love with Airbnb?

Travel Tripper Blog· 1 August 2018
The sharing economy came with the promise of revolutionizing the way we purchase goods and services, creating a frictionless world where buyers are connected to sellers, thereby cutting out the middleman and bringing down costs to consumers.
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How hotels can attract Chinese travelers

Travel Tripper Blog·30 July 2018
The boom in overseas Chinese travel continues. According to the latest figures, Chinese travelers made 145 million overseas trips in 2017. This is expected to rise to 400 million by 2030. If that level of growth isn't striking enough, a mere 7% of Chinese citizens own a passport. Clearly, there are enormous opportunities for travel brands to tap into this ever-expanding market.
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The State of Travel Personalization in 2018

Travel Tripper Blog·20 July 2018
Personalization has frequently been described in travel as the new loyalty. When a hotel tailors its service to individual needs and preferences, guests receive an enhanced experience and are more likely to rebook. But there remains a gap between the level of personalization consumers want, and what they're actually receiving.
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[INFOGRAPHIC] How the Digital Travel Industry Took Off

Travel Tripper Blog·18 July 2018
The travel industry has come a long way since the invention of the first automated booking system in 1946. Do you know which major events and milestones changed the game and propelled the industry to move forward?
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Are hotel reward and benefit platforms worth investing in?

Travel Tripper Blog·12 July 2018
The sheer scale of the hotel industry means that hotels are in a constant battle for attention. In this increasingly competitive online booking space, they’re often forced to drive down room rates to incentivize bookings.
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Directly Speaking with Travel Tripper, Ep 4 - Google Metasearch

Travel Tripper Blog· 6 July 2018
As hotel marketers, you may know metasearch from sites like Kayak and Trivago, but one of the biggest metasearch engines in the world is actually Google. In our latest vlog, we take you on a quick primer about Google metasearch (not to be confused with 'meat search'!), how hotels can advertise on it, and why it's an important part of your digital marketing strategy.
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The Top 10 Hotels on Instagram, 2018 Edition

Travel Tripper Blog·29 June 2018
Instagram’s huge influence on consumer decision-making continues to grow. With 800 million monthly active users, it’s become an undeniably powerful platform for marketers, especially with the recent addition of its all new booking feature. As well as building awareness and inspiring travelers, independent hotels and global chains can now use the platform to drive direct bookings. We have updated our list of top 10 hotels on Instagram to highlight some of the most popular and creative accounts on the platform today. The following hotels are all going the extra mile to get the most marketing power out of this hugely influential social platform.

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