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  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

5 Examples of Hotel Website Innovation

Tambourine Blog·15 January 2019
Online Travel Agencies (OTAs) like Booking.com and Expedia are taking ever bigger bites out of hotel profits. As of last year, they captured 39% of the US online digital booking market. Phocuswright forecasts that trend to continue, reaching 41% of market share by 2020. But the good news is that hotel marketers are fighting back!

The most important metric in hotel marketing: what's your OMTM?

Tambourine Blog· 4 January 2019
Welcome to the first Friday Freebie of 2019! For more than three years we have shared one impactful hotel marketing tactic every Friday that hotel marketers can implement immediately to drive conversions and revenue.

The good, the bad and the ugly: A 2018 hotel marketing review

Tambourine Blog·31 December 2018
With 2018 essentially in our review mirror, it’s time to take stock of what was another eventful year in hotel marketing. That includes the good, the bad and the downright ugly hotel marketing trends and practices we witnessed this past year.

Have you walked the chasm between your hotel website and booking engine?

Tambourine Blog·14 December 2018
This week’s Freebie: Do you really know what’s causing online visitors to bounce? Test drive your own booking engine to experience it yourself. Take your blinders off.

We took a million hotel photos: here's what we learned

Tambourine Blog·12 December 2018
When it comes to your hotel’s presence across all online channels, photography is undoubtedly one of the most important elements to optimizing traffic and conversion. TripAdvisor found in 2016 that 86% of travelers consider a hotel’s photos vital to their final decision to book an accommodation.

Try These Proven Direct Booking Incentives

Tambourine Blog· 7 December 2018
This week’s Freebie: What’s working right now to motivate guests to book direct? When competing against powerhouse OTAs, hotel marketing success relies on consumers’ perceived value of booking direct.

Entice Business Travelers to Linger Longer

Tambourine Blog·30 November 2018
This week’s Freebie: Compel guests to add on extra nights to their conference or corporate stay. With the potential for higher ADRs, more room nights, and more spend on-property, it’s easy to see why “bleisure” travelers are a hotelier’s favorite guest. Want to widen your revenue opportunities with corporate guests and meeting attendees?

What's haunting hotel marketers this Halloween?

Tambourine Blog·30 October 2018
Continuing our annual Halloween tradition, we've asked hotel marketers nationwide, across all chain scales and property sizes, what they're most spooked about right now.

Mastering five key guest touchpoints

Tambourine Blog·19 October 2018
The guest experience is a critical component of driving loyalty and guest satisfaction. So it makes sense to perfect every communication touchpoint.

10 Essentials of a Killer Hotel Website

Tambourine Blog·16 October 2018
What is the most important technology in your hotel? While many would say it’s the PMS or CRS, your direct hotel website is a vital, revenue-generating platform hub that is rapidly growing in importance as hotel marketers struggle to reduce the cost of guest acquisition and shift share from OTAs.

Hotel SEO: How will Google's new EAT Algorithm affect your property?

Tambourine Blog· 9 October 2018
In August, Google rolled out a new algorithm update that is already causing widespread changes in both organic and local search engine rankings.

Resort Marketing: 10 Ways To Dominate the Comp Set

Tambourine Blog· 2 October 2018
Resorts face unique challenges. They are usually more expensive, geographically harder to reach and incur longer stays than standard full-service hotels. Many are built in “clusters” in a destination, too, which can make it tough to differentiate one’s product from the resort next door.

Segment Your Past Guest List For Greater Returns

Tambourine Blog·28 September 2018
This week’s Freebie: Sending the same message and offer to your entire past guest database is a thing of the past. Savvy hotel marketers have invested time and effort in smart segmentation.

Friday Freebie: One Timeless Rule Every Hotel Marketer Should Follow

Tambourine Blog·21 September 2018
Charles Revson, the founder of Revlon Cosmetics, famously said,“In the factory, we make cosmetics. In the store, we sell hope.” It’s all too easy to get caught up in selling rooms each night. Most often, hotel marketers are buried under a barrage of daily marketing tasks that take up most of their time. It’s little wonder then that some hoteliers may start seeing their hotel as a commodity – as a physical product rather than a “creator of emotion.”

Hotel Marketing Budgets: How Much is Actually Enough?

Tambourine Blog·18 September 2018
According to a recent study, Booking.com and Expedia return $16 for every dollar spent on marketing. This looks great on paper, but the reality is that over the last decade OTAs’ return on marketing investment decreased by 15%.

Why every hotel paid media campaign needs a landing page

Tambourine Blog·14 September 2018
This week’s Freebie: Every marketing campaign should lead to a corresponding landing page. So, you’ve come up with a creative marketing idea to draw in winter bookings. You create catchy marketing emails and witty social media posts to lead people back to your website.

Can paid social media advertising rescue low booking periods?

Tambourine Blog·11 September 2018
No matter how well you run and market your hotel or resort, there’s a good chance you’re going to face some seasonality in your demand patterns, which inevitably manifest themselves as the mortal enemy of hoteliers everywhere: the dreaded low period.

Friday Freebie: If you do anything this budget season... do this

Tambourine Blog· 7 September 2018
This week’s Freebie: The most critical thing you do to ensure success is getting the budget you need to achieve your revenue targets… so you better ask for the right amount!
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4 Smart (and FREE) Tools To Spy On Your Compset

Tambourine Blog·24 August 2018
This week’s Freebie: Monitoring your hotel’s comp set is key to staying one step ahead. Hotel marketing success doesn’t happen in a vacuum. It’s vital to keep up with all the changes in both the industry and your markets. And, just as crucial to monitor your comp set, their hotel or resort marketing strategies, then improve your own.

What's wrong with your hotel website? Ask your call center team

Tambourine Blog·21 August 2018
Hotel and resort marketers have a powerful secret weapon, which in many cases is grossly underutilized: their call center reservations team. Even for hoteliers with a robust direct website, call centers remain a vital link in the booking and communications chain and are a near boundless source of guest information and insight.

Friday Freebie: Use Data to Get More This Budget Season

Tambourine Blog·17 August 2018
This week’s Freebie: This budget season, you’ll need to prove how much hotel revenue you brought in or risk losing your funds.

What does the #1 hotel in the world know about hotel marketing?

Tambourine Blog·14 August 2018
One way great hotels can get even better is to learn from the best. In this case, we’re proud to be talking about our client, Nihi Sumba, an island resort that has earned the distinction of being the best hotel in the world according to Travel + Leisure readers. As such, James McBride, founding partner and CEO of Nihi Hotels, has a wealth of knowledge that hotel marketing professionals can leverage to grow their own successes.

School Up for The September Slow Down

Tambourine Blog·10 August 2018
When summer travel is in full swing and occupancy (and temps!) is in the 90s, it’s easy to forget what may be looming up ahead… the back-to-school slowdown.

Five ways to avoid the Summer lull in Group business

Tambourine Blog· 7 August 2018
For many hotels, summer can be a time when group business dwindles to a crawl. The large national association and annual company conventions tend to dry up during the summer, and if you're located in a warm-weather destination, convincing guests to bask in the heat may be a tall order.
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Friday Freebie: Three easy ways to tighten the bond between marketing and revenue management

Tambourine Blog· 3 August 2018
The days of hotel marketers and revenue managers working in separate silos are over. Opening up dialogue and combining intelligence between these two departments are the first steps towards becoming a profit powerhouse.
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20 free tools every hotel marketer should know about

Tambourine Blog·31 July 2018
Whether you want to supplement your current paid marketing programs or if your hotel owners didn't allocate enough to your marketing department this year, here are 20 free hotel marketing tools to use: The post 20 free tools every hotel marketer should know about appeared first on Tambourine.

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