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  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

  • HFTP GDPR Guidelines: Hospitality Guest Registration Cards

    This document offers recommendations for guest information collection on the guest registration card along with consent for use. It can be used as a guideline for loyalty cards, health data, export of data outside of the EU, privacy policies and direct marketing.

Online Travel Agencies Looking Elsewhere for Growth; Why Hotels Need to Embrace Innovation

Hotel Speak... Talking Hotels· 9 October 2018
Take note hotels and hoteliers – you need to start innovating to drive direct bookings. Online travel agents are active in their search for new revenue streams amid changing consumer trends, slowing levels of growth and the effect of the recent Package Travel Directive in the EU. Expect heightened M&A activity in the short term.

Air Canada, Expedia Group, and Accor Hotels among the latest travel brands to join the attendee list at EyeforTravel North America 2018

Hotel Speak... Talking Hotels·26 September 2018
This year’s summit sees a huge focus on the customer experience: Is CX Hurting or Helping Your Brand? Understand how data, digital, and partnerships can revive your marketing strategy in 2018 and beyond.

Talking Brands & Growth: An Interview With Elie Younes, Chief Development Officer of Radisson Hotel Group

Hotel Speak... Talking Hotels·26 September 2018
It’s been a rather busy year for the Radisson Hotel Group and their Executive Vice President & Chief Development Officer, Elie Younes.

You Don't Really Care About Your Guests

Hotel Speak... Talking Hotels·25 September 2018
Not one hotelier really cares about their guests. Otherwise – the industry wouldn’t have let Booking.com, Expedia, TripAdvisor etc. run roughshod over the entire marketplace. It wasn’t disruption – it was takeover. And you all gave up on your customers – you’ve let them be forced through a price driven ‘farmers market’ of decision making – completely out of your control.

Why Content Marketing is the Key to Successful Hotel Campaigns

Hotel Speak... Talking Hotels·13 September 2018
If you are a bona fide netizen, perhaps you have come across with this phrase- ‘content is king’ which shows the dominance of content everywhere around the globe and it doesn’t matter which business you’re into – it holds a truth value for all businesses! Though content marketing used to just be a way to set yourself apart from your competitors, it has now become a necessity for any modern brand.

Five IoT Solutions That Can Improve Your Guest Experience Radically

Hotel Speak... Talking Hotels·11 September 2018
Anticipating guests’ needs and creating personalized experiences is becoming the norm within the hospitality industry. Competition is fierce and in order to stand out, modern systems need to be implemented to provide the satisfaction the contemporary traveler requires. Take a look at our list of convenient IoT (Internet of Things) solutions that will significantly improve every hotel’s guest experience.

The Future Of The Membership Economy Is Your Future - Part 1

Hotel Speak... Talking Hotels·10 September 2018
The Membership Economy shows us that the world around us is changing on a daily basis. From electric cars, the swipe left or right concept, to the return of fascist ideology in the mainstream. We are constantly having to adapt and change our daily practices to survive in the world we live in.

The Hidden Costs Of Sold-outs

Hotel Speak... Talking Hotels· 5 September 2018
Did you know that securing a new customer costs between 5 to 25 times more than retaining an existing client? Although several factors can lead to losing a customer, booking failures and sold-outs have a major impact on customer loyalty.

How To Work With Your Agency To Deliver Improved Experiences

Hotel Speak... Talking Hotels·29 August 2018
Many hoteliers reading this will be working with a number of different digital, social, marketing and PR agencies, different software vendors, partners, suppliers – all focused on delivering increased visibility, increased conversions and ultimately increased income into your business.

Reimagining your CX, Blockchain, Artificial Intelligence and More

Hotel Speak... Talking Hotels·28 August 2018
Hilton Worldwide, Accor Hotels, Royal Resorts and Castle Resorts & Hotels are among the latest brands to have confirmed their attendance at EyeforTravel’s 20th Annual North America Summit (Oct 18-19, Las Vegas). As the attendee list grows exponentially, this year’s event is set to provide better networking opportunities than any other travel conference in the US.
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Government of Puerto Rico Partners with ALICE to Redefine Hospitality and Empower Hotels with a Mobile Service Solution

Hotel Speak... Talking Hotels·24 August 2018
ALICE, the hospitality industry’s leading operations platform, has partnered with the Government of Puerto Rico’s Tourism Company (PRTC) and Roca Marketing to develop an innovative destination concierge service and trip planning platform available to every hotel and visitor. The new mobile hospitality app, “My Puerto Rico,” will improve hotel performance and the guest experience, and bolster the island’s reputation as one of the world’s leading holiday destinations.

How Hotels Can Take Advantage Of The Hottest Marketing Trend - The Influencer Boom

Hotel Speak... Talking Hotels·20 August 2018
The rise of social media has produced one of the hottest marketing trends in the hotel industry: the influencer boom. Both independent hotels and chains are taking advantage of the fact that they can generate six times more returns and gain huge exposure to their target markets.

An Introduction to Instagram for Hotels

Hotel Speak... Talking Hotels· 8 August 2018
Instagram is a visual based social network which I believe all hotels should be using more of. Instagram is also owned by Facebook, so if you are running Facebook Ads, you can place them on Instagram simultaneously.
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Stop Trying To Improve Your Customer Experience

Hotel Speak... Talking Hotels· 2 August 2018
Sure, I’ve been purposely provocative with the headline of this piece – but through many years of designing and developing people-centered, digitally-led experiences – I believe there is a fundamental need that hoteliers are overlooking when designing and implementing customer experiences that they should start to consider, investigate and improve.
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3 Google Ads Features You Should Be Using To Market Your Hotel

Hotel Speak... Talking Hotels·30 July 2018
Today, Google is one of the leading hotel search providers. It seems like they’re bringing out new tools to help searchers find their perfect hotel all the time. The challenge for hotel marketers is understanding the tools available and knowing how to use them more effectively than the competition.
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3 Checkout Tweaks That Will Improve Your Conversion Rate

Hotel Speak... Talking Hotels·25 July 2018
The payment methods you offer your customers has a massive impact on your online conversion rates. Offer the wrong payment methods in the wrong way and your visitors will leave your site and book a room through a comparison site or (worse) with one of your competitors.
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Mews Systems Expands Distribution With STAAH Partnership

Hotel Speak... Talking Hotels·24 July 2018
The integration of the mobile friendly PMS with the STAAH’s channel manager will allow properties full access to web bookings and their selected online travel agencies (OTAs), thereby streamlining their online distribution process.
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bidroom.com Set To Change The OTA Industry, With A Little Help From You

Hotel Speak... Talking Hotels·18 July 2018
We all know and hate the current OTA model implemented by the major OTA players and in fact they have recently found themselves under investigation by the CMA and reported by the U.K. Government, amongst others, for the ‘bully boy’ tactics they employ to push their users into booking.
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The Ideal Social Media Content Strategy For Hotels

Hotel Speak... Talking Hotels·12 July 2018
All social media strategies are subjective, and hotels in particular tend to require unique content strategies altogether. Hotels need to convey their brand, location, rooms, food and beverage, events and more. In this blog, we will take a closer look at what key elements make up the perfect social strategy for hotels.
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How Hotel Inventory Distribution Impacts Revenue Management

Hotel Speak... Talking Hotels·12 July 2018
Effective and efficient inventory distribution plays a major role in the overall revenue management strategy for hotels. A well-thought-out inventory management strategy helps revenue managers to sell the right room via the right channel to the right customer at the right time to maximize revenue.
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The Rise Of The #Bleisure Industry And How You Can Capitalise On It

Hotel Speak... Talking Hotels·11 July 2018
As hospitality professionals we all know what, or who, a typical traveler is. We are all too aware of the difference between a business traveler and a leisure traveler. Business Travelers are on business. They want low to no hassle, comfort and convenience, and will most likely spend a lot of time in their room working, or at the bar (working of course), and of course they will be up early, eat and then leave with little to no contact with the staff.
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3 Helpful Branding Tips For Hotels

Hotel Speak... Talking Hotels· 1 July 2018
As more and more hotel brands pop-up, hotels are increasingly looking for ways to gain that special USP and extra ounce of competitive advantage. Here are three tips and ideas for hotels looking to give their brand a memorable edge.
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5 SEO Strategies to Market a Hotel Within a Casino Resort

Hotel Speak... Talking Hotels·26 June 2018
Every industry has its own quirks and nuances. The casino hotel industry is no different. Thankfully, SEO is worthwhile no matter what industry you’re in. Below are 5 SEO strategies that can be tailored and utilized to increase bookings for your hotel and get more foot traffic to your casino:
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7 Secrets to Increase Your Conversions on Direct Bookings, Revealed!

Hotel Speak... Talking Hotels·25 June 2018
Have you ever wondered what it is that OTA’s do that kicks their conversion rates through the roof? What is it that they do to make their presence so well felt and received? Why are they so successful in obtaining bookings and why can you never seem to achieve the same with your own direct bookings platform?
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Bulgaria's Silk Road Odyssey Could Win Millions of Chinese Tourists

Hotel Speak... Talking Hotels·11 June 2018
Being at the crossroads between Europe, Asia and Africa, Bulgaria is well-renowned as a country that embraces multiple cultural heritage and is rich in history. There are plenty of evidences of its extensive ancient civilization and architectural landmarks that belong to the Thracian, Roman, Byzantine as well as the proto-Bulgarian eras. Several such landmarks are listed as world cultural heritage sites by UNESCO.
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5 Reputation Management Rules Every Hotel Should Follow

Hotel Speak... Talking Hotels· 7 June 2018
In the 21st century every choice we make is highly influenced by technology and the information presented to us online. The hospitality and travel industries have been completely revolutionized by the Internet. In the past nobody would travel to new locations without a paper guide. Nowadays everything is influenced by sites like Booking.com, TripAdvisor, and Yelp and rating and reviewing rates have become essential reading for every traveler. For many hoteliers online reputation management is a novel and unknown territory. The changes in consumer behaviour however require new and effective marketing strategies in which online reputation management should be carefully considered.

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