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  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

  • HFTP GDPR Guidelines: Hospitality Guest Registration Cards

    This document offers recommendations for guest information collection on the guest registration card along with consent for use. It can be used as a guideline for loyalty cards, health data, export of data outside of the EU, privacy policies and direct marketing.

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An Introduction to Instagram for Hotels

Hotel Speak... Talking Hotels· 8 August 2018
Instagram is a visual based social network which I believe all hotels should be using more of. Instagram is also owned by Facebook, so if you are running Facebook Ads, you can place them on Instagram simultaneously.
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Stop Trying To Improve Your Customer Experience

Hotel Speak... Talking Hotels· 2 August 2018
Sure, I’ve been purposely provocative with the headline of this piece – but through many years of designing and developing people-centered, digitally-led experiences – I believe there is a fundamental need that hoteliers are overlooking when designing and implementing customer experiences that they should start to consider, investigate and improve.
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3 Google Ads Features You Should Be Using To Market Your Hotel

Hotel Speak... Talking Hotels·30 July 2018
Today, Google is one of the leading hotel search providers. It seems like they’re bringing out new tools to help searchers find their perfect hotel all the time. The challenge for hotel marketers is understanding the tools available and knowing how to use them more effectively than the competition.
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3 Checkout Tweaks That Will Improve Your Conversion Rate

Hotel Speak... Talking Hotels·25 July 2018
The payment methods you offer your customers has a massive impact on your online conversion rates. Offer the wrong payment methods in the wrong way and your visitors will leave your site and book a room through a comparison site or (worse) with one of your competitors.
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Mews Systems Expands Distribution With STAAH Partnership

Hotel Speak... Talking Hotels·24 July 2018
The integration of the mobile friendly PMS with the STAAH’s channel manager will allow properties full access to web bookings and their selected online travel agencies (OTAs), thereby streamlining their online distribution process.
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bidroom.com Set To Change The OTA Industry, With A Little Help From You

Hotel Speak... Talking Hotels·18 July 2018
We all know and hate the current OTA model implemented by the major OTA players and in fact they have recently found themselves under investigation by the CMA and reported by the U.K. Government, amongst others, for the ‘bully boy’ tactics they employ to push their users into booking.
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The Ideal Social Media Content Strategy For Hotels

Hotel Speak... Talking Hotels·12 July 2018
All social media strategies are subjective, and hotels in particular tend to require unique content strategies altogether. Hotels need to convey their brand, location, rooms, food and beverage, events and more. In this blog, we will take a closer look at what key elements make up the perfect social strategy for hotels.
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How Hotel Inventory Distribution Impacts Revenue Management

Hotel Speak... Talking Hotels·12 July 2018
Effective and efficient inventory distribution plays a major role in the overall revenue management strategy for hotels. A well-thought-out inventory management strategy helps revenue managers to sell the right room via the right channel to the right customer at the right time to maximize revenue.
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The Rise Of The #Bleisure Industry And How You Can Capitalise On It

Hotel Speak... Talking Hotels·11 July 2018
As hospitality professionals we all know what, or who, a typical traveler is. We are all too aware of the difference between a business traveler and a leisure traveler. Business Travelers are on business. They want low to no hassle, comfort and convenience, and will most likely spend a lot of time in their room working, or at the bar (working of course), and of course they will be up early, eat and then leave with little to no contact with the staff.
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3 Helpful Branding Tips For Hotels

Hotel Speak... Talking Hotels· 1 July 2018
As more and more hotel brands pop-up, hotels are increasingly looking for ways to gain that special USP and extra ounce of competitive advantage. Here are three tips and ideas for hotels looking to give their brand a memorable edge.
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5 SEO Strategies to Market a Hotel Within a Casino Resort

Hotel Speak... Talking Hotels·26 June 2018
Every industry has its own quirks and nuances. The casino hotel industry is no different. Thankfully, SEO is worthwhile no matter what industry you’re in. Below are 5 SEO strategies that can be tailored and utilized to increase bookings for your hotel and get more foot traffic to your casino:
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7 Secrets to Increase Your Conversions on Direct Bookings, Revealed!

Hotel Speak... Talking Hotels·25 June 2018
Have you ever wondered what it is that OTA’s do that kicks their conversion rates through the roof? What is it that they do to make their presence so well felt and received? Why are they so successful in obtaining bookings and why can you never seem to achieve the same with your own direct bookings platform?
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Bulgaria's Silk Road Odyssey Could Win Millions of Chinese Tourists

Hotel Speak... Talking Hotels·11 June 2018
Being at the crossroads between Europe, Asia and Africa, Bulgaria is well-renowned as a country that embraces multiple cultural heritage and is rich in history. There are plenty of evidences of its extensive ancient civilization and architectural landmarks that belong to the Thracian, Roman, Byzantine as well as the proto-Bulgarian eras. Several such landmarks are listed as world cultural heritage sites by UNESCO.
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5 Reputation Management Rules Every Hotel Should Follow

Hotel Speak... Talking Hotels· 7 June 2018
In the 21st century every choice we make is highly influenced by technology and the information presented to us online. The hospitality and travel industries have been completely revolutionized by the Internet. In the past nobody would travel to new locations without a paper guide. Nowadays everything is influenced by sites like Booking.com, TripAdvisor, and Yelp and rating and reviewing rates have become essential reading for every traveler. For many hoteliers online reputation management is a novel and unknown territory. The changes in consumer behaviour however require new and effective marketing strategies in which online reputation management should be carefully considered.
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The Bizarre Case of Renaissance Hotels' Facebook Decline

Hotel Speak... Talking Hotels·29 May 2018
Renaissance Hotels, the up-market brand now owned by Marriott ($NASDAQ:MAR), is on an inexplicable and precipitous slide… when it comes to Facebook likes. In December, 2015, Reanaissance’s Facebook page was nearing a coveted 1,000,000 likes when it began a dramatic and steady downslope. As of today, the page is at 893,000 likes and still sliding.
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How In-Room Assistants Improve Front Desk Service

Hotel Speak... Talking Hotels·23 May 2018
You're tired after a long day of travelling, and all you want is to do is put down your bags and kick off your shoes in your room. You walk into your hotel and you're greeted by a growing line of travellers waiting to check in while the front desk juggles the phones.
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Wyndham Hotel Group, United Airlines, Amazon, Skyscanner and More to Convene in Las Vegas on Oct 18 - 19 2018

Hotel Speak... Talking Hotels·15 May 2018
Wyndham Hotel Group, Google, Amazon, United Airlines, Accor Hotels, Skyscanner, Booking.com, Marriott International, Choice Hotels and more set to convene in Las Vegas for 20th anniversary
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Why Hotels Aren't Using Social Media Properly

Hotel Speak... Talking Hotels·10 May 2018
There are lots of brands that don’t use social media properly, and the world of hotels is no different. Of course, there are exceptions. Marriott’s new brand of hotels, Moxy, have clearly ranked social as highly important. Further, Four Seasons employ a social media ‘guru’ in each hotel, and reportedly spend 50% of their marketing budget on social media – all of which is evident in their results. Let’s take a look at how and why so many hotels don’t utilise social media (without naming and shaming!).
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Hotel ICON Turns to IDeaS for Best-Practice Revenue Management Capabilities

Hotel Speak... Talking Hotels·10 May 2018
IDeaS Revenue Solutions, the leading provider of revenue management software and advisory services, announced today their reformed relationship as the revenue management technology provider of choice for Hong Kong’s upscale and award-winning Hotel ICON.
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Why Hotel Suppliers Need Distribution Mapping

Hotel Speak... Talking Hotels· 8 May 2018
In a B2B environment, lack of control over how your product is sold to the consumer is one of the biggest challenges. If you’re a hotel supplier, your revenue is dependent on your distributors’ sales. If they don’t sell your inventory, you don’t make money. The challenge is that your influence on the way distributors sell your product is minimal to non-existent, particularly when it comes to controlling whether your inventory is consistently and accurately displayed to the consumer.

GDPR - Frequently Asked Questions & Answers For Hoteliers

Hotel Speak... Talking Hotels· 1 May 2018
The GDPR (General Data Protection Regulation) replaces the 1995 EU Data Protection Directive and is the most significant piece of European data protection legislation to be introduced in the last 20 years. In short, the regulations are centred around protecting an individual’s rights regarding the collection and processing of their personal data, across Europe.

7 Ways to Compete Against OTAs

Hotel Speak... Talking Hotels· 1 May 2018
One of the biggest challenges for hotels and established brands in the travel sector in recent years has been the growth of online travel agents (OTAs) and metasearch aggregators. They’ve taken a huge slice of market share and positioned themselves at the forefront of customers’ minds. If you’re an accommodation provider, having more places that offer your product sounds like a good thing. But many companies now have to rely on OTAs to move their inventory, while taking a big slice of margin.

5 Insider Tips for Expert Hotel Branding

Hotel Speak... Talking Hotels·30 April 2018
In a recent article, serial entrepreneur Luke Johnson compared entrepreneurs to homebuyers: there are those that like to build their own houses as opposed to renovating existing properties. Doing it all from scratch is, in many ways, a harder and riskier process – but it allows you to design a house exactly the way you want it. The same can be said for hoteliers – some like to start a hotel brand by wiping the slate clean, while others prefer to breathe new life into an old, tired brand. Whether you’re working with a new or old brand, visually communicating your brand concept to your guests is key.

How Remarketing Can Increase Bookings At Your Hotel

Hotel Speak... Talking Hotels·20 April 2018
In a competitive market, getting noticed is the biggest challenge for small and mid-sized independent hoteliers. The Internet is flooded with different types of hotels and everyone’s in pursuit of the top spot! Hotel remarketing is one of the most effective strategies you can use to grab the attention and convert the online user into a customer. As a hotelier, you might have already used different components of marketing right from social media to SEO. However, remarketing for hotels is important to create targeted advertising. Does this sound too complex? Let us simplify it for you!

When to Use Voice as a Customer Engagement Tool - Outside of the Hotel Room

Hotel Speak... Talking Hotels·17 April 2018
For businesses of all sizes, the move of people from screen to voice search and interactions may seem a long way in the future – however, when two (if not all) of the big four of Google, Amazon, Facebook and Apple are investing billions in the technology that underpins the behaviour then there is only one ‘direction of travel’.

Revenue Management: Not Just for Guest Rooms

Hotel Speak... Talking Hotels·16 April 2018
The heat is always on hoteliers to increase profitability. From acquiring new customers to driving repeat business and loyalty, making the right operational decisions and running a hotel with optimal efficiency is an ongoing challenge for hotel executives. However, with increased focus on the best ways to drive total-hotel profitability, what exactly does the industry’s C-suite need to know about revenue strategy and profit optimization today?

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