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  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

How to Improve Hotel Marketing to Create Customer Loyalty

Hotel Speak... Talking Hotels·20 December 2018
Loyal guests are invaluable to marketers. Why? Because retaining customers costs less than attracting new ones. Customer loyalty speaks volumes about customer satisfaction, especially in an industry that faces increased competition.

Do's & Don'ts Of Social Media For Luxury Hotels

Hotel Speak... Talking Hotels·14 December 2018
Social media for hotels can be difficult, and so, so subjective. Can you post about alcohol? Christmas if in certain countries? can you post pictures of guests or staff? What should you post in the first place? When we talk about luxury hotel marketing, it can get even more limited, despite being a pleasure to do. Let’s look at a few do’s and don’ts of social media for luxury hotels.

hoteliga PMS: 300% Bookings Increase For Live In Athens Vacation Rental Business

Hotel Speak... Talking Hotels· 9 December 2018
The advantages of choosing the right property management system can be quite extraordinary for hotels and vacation rentals. Recently we spoke with Live in Athens short term vacation rental company based in Greece to get a better idea of how their chosen PMS system is making a huge difference for their business.

Is A Chatbot For Every Hotel?

Hotel Speak... Talking Hotels· 7 December 2018
In the mid-2000s many hoteliers were suspicious of a machine that could manage rates and availability for their multiple online travel agencies (OTAs). Today these are better known as channel managers and have a pivotal role in a hotel’s operational efficiency.

3 Ways Independent Hotels Can Catch Up With International Brands

Hotel Speak... Talking Hotels· 6 December 2018
It’s not a groundbreaking revelation but the competition between independent hotels and global brands is becoming increasingly unequal.

Philippines' Bed Box Hotel Adopts Hotelogix PMS to Automate Operations

Hotel Speak... Talking Hotels· 5 December 2018
Hotelogix, a cloud-based Property Management System provider has announced the adoption of its PMS by Bed Box Hotel, Philippines. With Hotelogix PMS, the management at the property aims to streamline and automate its daily operations with ease.

Free White Paper: An Insider's Perspective on Marketing to China's Outbound Travellers

Hotel Speak... Talking Hotels·27 November 2018
Since 2014, writings have always been on the wall – the unstoppable growth in Chinese outbound travellers. While the UNWTO even organized a Workshop in January 2018 on “Chinese Outbound Tourism Market”.

6 Steps In Cracking The Chinese Tourists Market

Hotel Speak... Talking Hotels·14 November 2018
Since 2012, when China first claimed top spot as the largest single source tourist market for Asia-Pacific countries, their numbers have not diminished. When we consider just 8.7% (or 120 millions of China’s population) are registered with passports (as opposed to 36% in USA), Chinese tourist arrivals globally are expected to double in the next few years.

How To Sell More Rooms Via Last Minute Hotel Booking Apps

Hotel Speak... Talking Hotels·24 October 2018
It is common knowledge that the hotel business is extremely time sensitive. A room unsold for a night, will be unsold forever. It’s done, it’s history. There is no way to recover from that loss. You could, of course, use different hotel occupancy strategies and find ways to make up for that loss, but very objectively speaking- the time sensitivity is immense.

Online Travel Agencies Looking Elsewhere for Growth; Why Hotels Need to Embrace Innovation

Hotel Speak... Talking Hotels· 9 October 2018
Take note hotels and hoteliers – you need to start innovating to drive direct bookings. Online travel agents are active in their search for new revenue streams amid changing consumer trends, slowing levels of growth and the effect of the recent Package Travel Directive in the EU. Expect heightened M&A activity in the short term.

Air Canada, Expedia Group, and Accor Hotels among the latest travel brands to join the attendee list at EyeforTravel North America 2018

Hotel Speak... Talking Hotels·26 September 2018
This year’s summit sees a huge focus on the customer experience: Is CX Hurting or Helping Your Brand? Understand how data, digital, and partnerships can revive your marketing strategy in 2018 and beyond.

Talking Brands & Growth: An Interview With Elie Younes, Chief Development Officer of Radisson Hotel Group

Hotel Speak... Talking Hotels·26 September 2018
It’s been a rather busy year for the Radisson Hotel Group and their Executive Vice President & Chief Development Officer, Elie Younes.

You Don't Really Care About Your Guests

Hotel Speak... Talking Hotels·25 September 2018
Not one hotelier really cares about their guests. Otherwise – the industry wouldn’t have let Booking.com, Expedia, TripAdvisor etc. run roughshod over the entire marketplace. It wasn’t disruption – it was takeover. And you all gave up on your customers – you’ve let them be forced through a price driven ‘farmers market’ of decision making – completely out of your control.

Why Content Marketing is the Key to Successful Hotel Campaigns

Hotel Speak... Talking Hotels·13 September 2018
If you are a bona fide netizen, perhaps you have come across with this phrase- ‘content is king’ which shows the dominance of content everywhere around the globe and it doesn’t matter which business you’re into – it holds a truth value for all businesses! Though content marketing used to just be a way to set yourself apart from your competitors, it has now become a necessity for any modern brand.

Five IoT Solutions That Can Improve Your Guest Experience Radically

Hotel Speak... Talking Hotels·11 September 2018
Anticipating guests’ needs and creating personalized experiences is becoming the norm within the hospitality industry. Competition is fierce and in order to stand out, modern systems need to be implemented to provide the satisfaction the contemporary traveler requires. Take a look at our list of convenient IoT (Internet of Things) solutions that will significantly improve every hotel’s guest experience.

The Future Of The Membership Economy Is Your Future - Part 1

Hotel Speak... Talking Hotels·10 September 2018
The Membership Economy shows us that the world around us is changing on a daily basis. From electric cars, the swipe left or right concept, to the return of fascist ideology in the mainstream. We are constantly having to adapt and change our daily practices to survive in the world we live in.

The Hidden Costs Of Sold-outs

Hotel Speak... Talking Hotels· 5 September 2018
Did you know that securing a new customer costs between 5 to 25 times more than retaining an existing client? Although several factors can lead to losing a customer, booking failures and sold-outs have a major impact on customer loyalty.

How To Work With Your Agency To Deliver Improved Experiences

Hotel Speak... Talking Hotels·29 August 2018
Many hoteliers reading this will be working with a number of different digital, social, marketing and PR agencies, different software vendors, partners, suppliers – all focused on delivering increased visibility, increased conversions and ultimately increased income into your business.

Reimagining your CX, Blockchain, Artificial Intelligence and More

Hotel Speak... Talking Hotels·28 August 2018
Hilton Worldwide, Accor Hotels, Royal Resorts and Castle Resorts & Hotels are among the latest brands to have confirmed their attendance at EyeforTravel’s 20th Annual North America Summit (Oct 18-19, Las Vegas). As the attendee list grows exponentially, this year’s event is set to provide better networking opportunities than any other travel conference in the US.
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Government of Puerto Rico Partners with ALICE to Redefine Hospitality and Empower Hotels with a Mobile Service Solution

Hotel Speak... Talking Hotels·24 August 2018
ALICE, the hospitality industry’s leading operations platform, has partnered with the Government of Puerto Rico’s Tourism Company (PRTC) and Roca Marketing to develop an innovative destination concierge service and trip planning platform available to every hotel and visitor. The new mobile hospitality app, “My Puerto Rico,” will improve hotel performance and the guest experience, and bolster the island’s reputation as one of the world’s leading holiday destinations.

How Hotels Can Take Advantage Of The Hottest Marketing Trend - The Influencer Boom

Hotel Speak... Talking Hotels·20 August 2018
The rise of social media has produced one of the hottest marketing trends in the hotel industry: the influencer boom. Both independent hotels and chains are taking advantage of the fact that they can generate six times more returns and gain huge exposure to their target markets.

An Introduction to Instagram for Hotels

Hotel Speak... Talking Hotels· 8 August 2018
Instagram is a visual based social network which I believe all hotels should be using more of. Instagram is also owned by Facebook, so if you are running Facebook Ads, you can place them on Instagram simultaneously.
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Stop Trying To Improve Your Customer Experience

Hotel Speak... Talking Hotels· 2 August 2018
Sure, I’ve been purposely provocative with the headline of this piece – but through many years of designing and developing people-centered, digitally-led experiences – I believe there is a fundamental need that hoteliers are overlooking when designing and implementing customer experiences that they should start to consider, investigate and improve.
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3 Google Ads Features You Should Be Using To Market Your Hotel

Hotel Speak... Talking Hotels·30 July 2018
Today, Google is one of the leading hotel search providers. It seems like they’re bringing out new tools to help searchers find their perfect hotel all the time. The challenge for hotel marketers is understanding the tools available and knowing how to use them more effectively than the competition.
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3 Checkout Tweaks That Will Improve Your Conversion Rate

Hotel Speak... Talking Hotels·25 July 2018
The payment methods you offer your customers has a massive impact on your online conversion rates. Offer the wrong payment methods in the wrong way and your visitors will leave your site and book a room through a comparison site or (worse) with one of your competitors.
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Mews Systems Expands Distribution With STAAH Partnership

Hotel Speak... Talking Hotels·24 July 2018
The integration of the mobile friendly PMS with the STAAH’s channel manager will allow properties full access to web bookings and their selected online travel agencies (OTAs), thereby streamlining their online distribution process.

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