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  • Meet Minneapolis: Travel to the Twin Cities this Summer for HITEC 2019

    We all know that travel can be a real hassle. So, what about a trip makes it worth packing up your suitcase, saying goodbye to your family for the next few days, fighting the airport and staying in a.

  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • A Series of Must-Read Articles on Cybersecurity Produced by the HFTP Research Centers

    Data security remains a pressing concern and top priority for the hospitality industry. The HFTP Research Centers are dedicated to producing findings that can significantly aid hospitality businesses in their efforts to protect their guests’ privacy and personal information against potential cyber threats and attacks.

  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

Why Hotels Immediately Should Consider Optimize and Think Above and Beyond Customer Expectations with Social Media Marketing

Are Morch - Hotel Blogger & Social Media Manager ·11 February 2019
Is the Hotel customer satisfied only because expectations are so low, and no one is doing better? In today’s markets, it is not enough for Hotels to just satisfy the customer, you have to identify new ways to optimize and think above and beyond customer expectations.

The Importance of Usability Testing for Your Hotel Website

Are Morch - Hotel Blogger & Social Media Manager ·28 November 2018
A Hotel website is a modern-day marketing tool that one cannot do without. But then again, it is not enough to just have a Hotel website. The site has to be taken through checks and balances if it will act as marketing Hotel tool. As you look at your website, is it a booster to your conversion rates? An answer may not be forthcoming until you engage in a website usability test. But again, it may cost you a dime, time and some serious analytical procedures. After you have engaged in a website usability test, the end will finally justify the means.

How to Get the Connected Customer Immediately Start Thinking about Your Hotel when Making A Direct Booking

Are Morch - Hotel Blogger & Social Media Manager · 4 November 2018
What if I told you that Behavioral Segmentation could help you to get the connected customer immediately start thinking about your Hotel when making a Direct Booking.

New Technology, Transactional Customer Experience and The Next Chapter for The Hotel Industry

Are Morch - Hotel Blogger & Social Media Manager ·30 September 2018
This is the time where we as Hoteliers need to be bold and innovative with new technology, transactional customer experience and prepare for the next chapter for the Hotel Industry.

4 Hot Interruptive Marketing Trends Can Be A Game Changer for Hotels in 2019

Are Morch - Hotel Blogger & Social Media Manager ·19 August 2018
With outbound marketing, Hotel marketers are often expected to find different ways to cope with the rejections from potential customers.

5 Fun Restaurant Promotion Ideas to Increase Hotel Bookings

Are Morch - Hotel Blogger & Social Media Manager ·14 August 2018
As a Hotel, you are likely always looking for ways to increase your direct bookings, as opposed to bookings made for your Hotel but on another site. One of the best ways to get more direct bookings is to advertise the unique features of your hotel and use those features to get people in. Your Hotel restaurant can be a great way to get people to book your hotel, so you need to consider how to promote a restaurant. Read on for five fun restaurant promotion ideas to increase hotel bookings.

10 Steps to an Even Better Social Media Marketing Experience for Hotels

Are Morch - Hotel Blogger & Social Media Manager ·12 August 2018
Creating an even better Social Media Marketing Experience for Hotels is done through meaningful connections in a thriving and exciting community.

How Cloud Computing Will Revolutionize Modern Hotel Marketing and Tap into New Uncontested Markets

Are Morch - Hotel Blogger & Social Media Manager · 5 August 2018
loud computing has had a massive impact on the business world. It’s changed the way we share information in every possible sense. Effective Social Media Marketing frameworks, new technology, and cloud computing will revolutionize modern Hotel marketing and tap into uncontested markets.

5 Effective Ways to Carefully Craft Hotel Experiences That Will Win over Travelers

Are Morch - Hotel Blogger & Social Media Manager · 3 August 2018
For many Hotels, it is both and challenge and art to identify effective ways to carefully craft Hotel experiences that will win over travelers. Today people want to change the world for the better. This new vision makes their energy soar and adrenaline surge. Fast paced impulses have made people wired to make split-second decisions and snap judgment about the world around them. This has now forced Hotel Marketers to better understand native micro-moment content that inspirer travelers on their journey to create the ultimate experience.

Building a Social Media Marketing Strategy for Hotels that Optimize Online Visibility and Creates Immediate Results

Are Morch - Hotel Blogger & Social Media Manager ·29 July 2018
Improving Online Visibility is the primary outcome most Hotels today look to achieve with their Social Media Marketing strategy. But most Hotels find it challenging to create immediate results in a disruptive and crowded marketplace.

How Event Marketing and Experience Marketing Solve the Constant Content Shifts for Hotels

Are Morch - Hotel Blogger & Social Media Manager ·18 July 2018
Today’s modern event marketing is evolving into an experience solution that will solve constant content shifts for Hotels.

With Google Hotel Ads New Integrations Paid Advertisement now Perform at a Significantly Stronger Conversion Rate

Are Morch - Hotel Blogger & Social Media Manager ·16 July 2018
Google Hotel Ads new integrations are the most exciting advances Google did to Help Hotels perform at a significantly stronger conversion rate with a paid advertisement.

Why Improved Engagement Rates and Customer Experience Management Will Make Hotels More Successful Than Ever

Are Morch - Hotel Blogger & Social Media Manager ·11 July 2018
Community, Innovation, Creativity and a new Culture are all key components of why improved engagement rates and customer experience management will make Hotels more successful than ever.

The 7 Elements of a good Social Media Marketing Experience with Hotels

Are Morch - Hotel Blogger & Social Media Manager · 9 July 2018
Do your Hotel want a good Social Media Marketing Experience? Today we see many that are getting a little late into the Social Media game jump into it believing they will get a piece of the growing Social Media audience pie.

The Dummies Guide to Hotel Digital Marketing Strategies- Trilyo

Are Morch - Hotel Blogger & Social Media Manager ·28 June 2018
A fact to be told, it doesn’t matter to which industry you belong, you’ll need a direct or indirect digital marketing strategy! The reason is quite simple- we see new brands and companies every day and we come to know about them via the internet. With ever-increasing cut-throat competition, every company want to rank on Google and to achieve this they have a digital marketing team that maybe in-house or outsourced.

How Hotels can be more Effective with a Genie and Make The Most out of Revenue Management

Are Morch - Hotel Blogger & Social Media Manager ·24 June 2018
What if there was a Genie out there that could help Hotels become more effective and make the most out of Revenue Management? Research has shown that Revenue Management has gradually become more strategic and more centralized. But changes in Revenue Management has come slower than expected. Though the predictions indicate that Revenue Management will become more integrated into all Hotel services.

How Hotels can use Artificial Intelligence to tap into New Uncontested Social Media Audiences, Without Breaking the Budget

Are Morch - Hotel Blogger & Social Media Manager ·20 June 2018
Artificial Intelligence will become the next disruptive customer experience trend. A Hotel that position and prepare themselves for this is opening their palms to tap into new uncontested Social Media Audiences, without breaking the budget.

How to Promote Five Star Hotel Laundry Services

Are Morch - Hotel Blogger & Social Media Manager ·18 June 2018
Having a high-end Hotel is a customer relation high-intensity business. In addition to having luxury Hotel accommodations, most guests expect that their Hotel accommodations will provide them with the very best services available for any of their needs during their stay.

Untapped Marketing Opportunities for Hotels

Are Morch - Hotel Blogger & Social Media Manager ·13 June 2018
Ever wondered why you’re not getting enough sales? The most likely reason for your revenue lag is lack of marketing; obviously, there can be other reasons, but most commonly people forget to market their products and services. Some companies are better at marketing than others, but even the big companies overlook things! For instance, did you know Google sells web hosting? Sounds obvious when you think about it but it isn’t widely advertised.

OurGuide The Ultimate Customer Experience Creator for Maximizing your Hotels Online Momentum

Are Morch - Hotel Blogger & Social Media Manager ·10 June 2018
Are you looking to optimize and maximize your Hotels Online Momentum? Look now further OurGuide provides you with the Ultimate Customer Experience Creator.

Social Media Has Become An Essential Part of Hotel Management

Are Morch - Hotel Blogger & Social Media Manager · 7 June 2018
Say what you will about Social Media, but it has become an integral part of life. Not just personal life, but professional life as well. If an individual doesn’t have Social Media accounts, they think they’re coming off as “cool” but in reality, they are just out of the loop. The same goes for a business of any kind. If a company isn’t on an active across various Social Media platforms in 2018, the “cool” factor goes out the window and they are in immediate jeopardy of the irreversible brand and financial damage.

Experience is the biggest opportunity in decades to optimize new edgy Hotel Strategies

Are Morch - Hotel Blogger & Social Media Manager ·31 May 2018
It is time for Hotels to start taking advantage of the biggest opportunity in decades to optimize new edgy Hotel Strategies. Experience is the secret juice that makes customer open their tech wallets.

Immediate Travel Trends for The Summer That Should get Hotels Attention

Are Morch - Hotel Blogger & Social Media Manager ·29 May 2018
Summer is here, time to discover some immediate travel trends for the summer that should get Hotels attention. Travelers have demonstrated that they will turn from known Hotel brands that under-deliver on experiential offerings, to new upstarts that promise a solution. 2018 will see a divergence emerge between the laggards offering outdated and insufficient services, and the smart Hotel brands that deliver on authentic experiential travel.

Research Shows That Millennials Craving an Individualized Experience Have More Trust in Hotel Loyalty Programs

Are Morch - Hotel Blogger & Social Media Manager ·24 May 2018
A recent research report from Oracle Hospitality reveals some surprising results indicating that millennials craving an individualized experience have more trust in Hotel Loyalty Programs.

Discovering the Secrets to How a Social Media Community Will Help Hotels Growing Faster than their Competition

Are Morch - Hotel Blogger & Social Media Manager ·21 May 2018
Are your Hotel frustrated with Social Media Marketing and experience no results from your time and efforts? You are not alone! But hang in the truth is that there are some simple yet very effective secrets to how a Social Media Community will help Hotels growing faster than their competition.

Why The Recent Hotels Book Direct Campaign Immediately Got Online Travel Agencies Attention

Are Morch - Hotel Blogger & Social Media Manager ·14 May 2018
The European Technology and Travel Services Association (ETTSA) recently criticized an ongoing Book Direct campaign. And some of the critics indicated that this was a major incentive for Hoteliers to push book direct sales is to reduce transparency for customers.


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