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  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

  • HFTP GDPR Guidelines: Hospitality Guest Registration Cards

    This document offers recommendations for guest information collection on the guest registration card along with consent for use. It can be used as a guideline for loyalty cards, health data, export of data outside of the EU, privacy policies and direct marketing.

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5 Fun Restaurant Promotion Ideas to Increase Hotel Bookings

Are Morch - Hotel Blogger & Social Media Manager ·14 August 2018
As a Hotel, you are likely always looking for ways to increase your direct bookings, as opposed to bookings made for your Hotel but on another site. One of the best ways to get more direct bookings is to advertise the unique features of your hotel and use those features to get people in. Your Hotel restaurant can be a great way to get people to book your hotel, so you need to consider how to promote a restaurant. Read on for five fun restaurant promotion ideas to increase hotel bookings.
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10 Steps to an Even Better Social Media Marketing Experience for Hotels

Are Morch - Hotel Blogger & Social Media Manager ·12 August 2018
Creating an even better Social Media Marketing Experience for Hotels is done through meaningful connections in a thriving and exciting community.
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How Cloud Computing Will Revolutionize Modern Hotel Marketing and Tap into New Uncontested Markets

Are Morch - Hotel Blogger & Social Media Manager · 5 August 2018
loud computing has had a massive impact on the business world. It’s changed the way we share information in every possible sense. Effective Social Media Marketing frameworks, new technology, and cloud computing will revolutionize modern Hotel marketing and tap into uncontested markets.
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5 Effective Ways to Carefully Craft Hotel Experiences That Will Win over Travelers

Are Morch - Hotel Blogger & Social Media Manager · 3 August 2018
For many Hotels, it is both and challenge and art to identify effective ways to carefully craft Hotel experiences that will win over travelers. Today people want to change the world for the better. This new vision makes their energy soar and adrenaline surge. Fast paced impulses have made people wired to make split-second decisions and snap judgment about the world around them. This has now forced Hotel Marketers to better understand native micro-moment content that inspirer travelers on their journey to create the ultimate experience.
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Building a Social Media Marketing Strategy for Hotels that Optimize Online Visibility and Creates Immediate Results

Are Morch - Hotel Blogger & Social Media Manager ·29 July 2018
Improving Online Visibility is the primary outcome most Hotels today look to achieve with their Social Media Marketing strategy. But most Hotels find it challenging to create immediate results in a disruptive and crowded marketplace.
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How Event Marketing and Experience Marketing Solve the Constant Content Shifts for Hotels

Are Morch - Hotel Blogger & Social Media Manager ·18 July 2018
Today’s modern event marketing is evolving into an experience solution that will solve constant content shifts for Hotels.
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With Google Hotel Ads New Integrations Paid Advertisement now Perform at a Significantly Stronger Conversion Rate

Are Morch - Hotel Blogger & Social Media Manager ·16 July 2018
Google Hotel Ads new integrations are the most exciting advances Google did to Help Hotels perform at a significantly stronger conversion rate with a paid advertisement.
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Why Improved Engagement Rates and Customer Experience Management Will Make Hotels More Successful Than Ever

Are Morch - Hotel Blogger & Social Media Manager ·11 July 2018
Community, Innovation, Creativity and a new Culture are all key components of why improved engagement rates and customer experience management will make Hotels more successful than ever.
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The 7 Elements of a good Social Media Marketing Experience with Hotels

Are Morch - Hotel Blogger & Social Media Manager · 9 July 2018
Do your Hotel want a good Social Media Marketing Experience? Today we see many that are getting a little late into the Social Media game jump into it believing they will get a piece of the growing Social Media audience pie.
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The Dummies Guide to Hotel Digital Marketing Strategies- Trilyo

Are Morch - Hotel Blogger & Social Media Manager ·28 June 2018
A fact to be told, it doesn’t matter to which industry you belong, you’ll need a direct or indirect digital marketing strategy! The reason is quite simple- we see new brands and companies every day and we come to know about them via the internet. With ever-increasing cut-throat competition, every company want to rank on Google and to achieve this they have a digital marketing team that maybe in-house or outsourced.
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How Hotels can be more Effective with a Genie and Make The Most out of Revenue Management

Are Morch - Hotel Blogger & Social Media Manager ·24 June 2018
What if there was a Genie out there that could help Hotels become more effective and make the most out of Revenue Management? Research has shown that Revenue Management has gradually become more strategic and more centralized. But changes in Revenue Management has come slower than expected. Though the predictions indicate that Revenue Management will become more integrated into all Hotel services.
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How Hotels can use Artificial Intelligence to tap into New Uncontested Social Media Audiences, Without Breaking the Budget

Are Morch - Hotel Blogger & Social Media Manager ·20 June 2018
Artificial Intelligence will become the next disruptive customer experience trend. A Hotel that position and prepare themselves for this is opening their palms to tap into new uncontested Social Media Audiences, without breaking the budget.
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How to Promote Five Star Hotel Laundry Services

Are Morch - Hotel Blogger & Social Media Manager ·18 June 2018
Having a high-end Hotel is a customer relation high-intensity business. In addition to having luxury Hotel accommodations, most guests expect that their Hotel accommodations will provide them with the very best services available for any of their needs during their stay.
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Untapped Marketing Opportunities for Hotels

Are Morch - Hotel Blogger & Social Media Manager ·13 June 2018
Ever wondered why you’re not getting enough sales? The most likely reason for your revenue lag is lack of marketing; obviously, there can be other reasons, but most commonly people forget to market their products and services. Some companies are better at marketing than others, but even the big companies overlook things! For instance, did you know Google sells web hosting? Sounds obvious when you think about it but it isn’t widely advertised.
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OurGuide The Ultimate Customer Experience Creator for Maximizing your Hotels Online Momentum

Are Morch - Hotel Blogger & Social Media Manager ·10 June 2018
Are you looking to optimize and maximize your Hotels Online Momentum? Look now further OurGuide provides you with the Ultimate Customer Experience Creator.
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Social Media Has Become An Essential Part of Hotel Management

Are Morch - Hotel Blogger & Social Media Manager · 7 June 2018
Say what you will about Social Media, but it has become an integral part of life. Not just personal life, but professional life as well. If an individual doesn’t have Social Media accounts, they think they’re coming off as “cool” but in reality, they are just out of the loop. The same goes for a business of any kind. If a company isn’t on an active across various Social Media platforms in 2018, the “cool” factor goes out the window and they are in immediate jeopardy of the irreversible brand and financial damage.
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Experience is the biggest opportunity in decades to optimize new edgy Hotel Strategies

Are Morch - Hotel Blogger & Social Media Manager ·31 May 2018
It is time for Hotels to start taking advantage of the biggest opportunity in decades to optimize new edgy Hotel Strategies. Experience is the secret juice that makes customer open their tech wallets.

Immediate Travel Trends for The Summer That Should get Hotels Attention

Are Morch - Hotel Blogger & Social Media Manager ·29 May 2018
Summer is here, time to discover some immediate travel trends for the summer that should get Hotels attention. Travelers have demonstrated that they will turn from known Hotel brands that under-deliver on experiential offerings, to new upstarts that promise a solution. 2018 will see a divergence emerge between the laggards offering outdated and insufficient services, and the smart Hotel brands that deliver on authentic experiential travel.
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Research Shows That Millennials Craving an Individualized Experience Have More Trust in Hotel Loyalty Programs

Are Morch - Hotel Blogger & Social Media Manager ·24 May 2018
A recent research report from Oracle Hospitality reveals some surprising results indicating that millennials craving an individualized experience have more trust in Hotel Loyalty Programs.
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Discovering the Secrets to How a Social Media Community Will Help Hotels Growing Faster than their Competition

Are Morch - Hotel Blogger & Social Media Manager ·21 May 2018
Are your Hotel frustrated with Social Media Marketing and experience no results from your time and efforts? You are not alone! But hang in the truth is that there are some simple yet very effective secrets to how a Social Media Community will help Hotels growing faster than their competition.
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Why The Recent Hotels Book Direct Campaign Immediately Got Online Travel Agencies Attention

Are Morch - Hotel Blogger & Social Media Manager ·14 May 2018
The European Technology and Travel Services Association (ETTSA) recently criticized an ongoing Book Direct campaign. And some of the critics indicated that this was a major incentive for Hoteliers to push book direct sales is to reduce transparency for customers.
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Customer Performance: How Samsung Help Hotels Face New Innovation and Growth

Are Morch - Hotel Blogger & Social Media Manager · 8 May 2018
Is your Hotel asking: How much innovation is needed to meet our Hotels growth objectives? Truly innovative Hotels are able to deliver a consistent stream of market successes via successful customer performance and products or improved processes that continuously translate market successes into unique value experiences that enhance competitive advantage and sustains growth.
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How To Extract Greater Value for Hotels with a Superior Data Processing

Are Morch - Hotel Blogger & Social Media Manager · 2 May 2018
Hotels have been lagging behind on when it comes to Superior Data Processing. Most Hotels process data that is relevant to how each room attracts the optimal price. Most Hotels today is taking into account seasonal variables and peaks in demand throughout the year as well as other factors, such as weather and local events, which can influence the number of guests checking in.
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Why Mindshare Is the Most Effective Strategy To Expand Your Hotels Marketplace

Are Morch - Hotel Blogger & Social Media Manager ·30 April 2018
In today’s marketplace Hotels is challenged by technology, Social Media, New Media, Digital Media and consistent innovations. And today mindshare represents the space your Hotel represent in this marketplace.
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Why GDPR Compliance Will Help Strengthen Your Hotels Relationship Marketing

Are Morch - Hotel Blogger & Social Media Manager ·26 April 2018
On May 25th, the European Union’s General Data Protection Regulation – GDPR goes into effect. GDPR specifies that customers must explicitly consent for their personal information to be processed and used by the third party site. This clearly marks a shift towards start building a quality relationship with your Hotels guest.

Why Social Media is NOT the Solution to your Hotel Marketing Challenges

Are Morch - Hotel Blogger & Social Media Manager ·23 April 2018
Social Media alone is not designed to obtain more attractive customers for your Hotel. There has to be a creative connection between Hotel Marketing and Social Media Marketing. Social Media makes up the community, and Hotel Marketing makes up the marketplace. Don’t confuse the two!!

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