• What to Expect at HITEC Houston 2018: Elite Education, Exhibits, E20X and More

    HOUSTON: A booming cosmopolitan city that is home to more than 2 million Texans, NASA’s famous Johnson Space Center, and — in just two short months — the world’s largest hospitality exhibition HITEC®.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

  • HFTP GDPR Guidelines: Hospitality Guest Registration Cards

    This document offers recommendations for guest information collection on the guest registration card along with consent for use. It can be used as a guideline for loyalty cards, health data, export of data outside of the EU, privacy policies and direct marketing.

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Discovering the Secrets to How a Social Media Community Will Help Hotels Growing Faster than their Competition

Are Morch - Hotel Blogger & Social Media Manager ·21 May 2018
Are your Hotel frustrated with Social Media Marketing and experience no results from your time and efforts? You are not alone! But hang in the truth is that there are some simple yet very effective secrets to how a Social Media Community will help Hotels growing faster than their competition.
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Why The Recent Hotels Book Direct Campaign Immediately Got Online Travel Agencies Attention

Are Morch - Hotel Blogger & Social Media Manager ·14 May 2018
The European Technology and Travel Services Association (ETTSA) recently criticized an ongoing Book Direct campaign. And some of the critics indicated that this was a major incentive for Hoteliers to push book direct sales is to reduce transparency for customers.
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Customer Performance: How Samsung Help Hotels Face New Innovation and Growth

Are Morch - Hotel Blogger & Social Media Manager · 8 May 2018
Is your Hotel asking: How much innovation is needed to meet our Hotels growth objectives? Truly innovative Hotels are able to deliver a consistent stream of market successes via successful customer performance and products or improved processes that continuously translate market successes into unique value experiences that enhance competitive advantage and sustains growth.
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How To Extract Greater Value for Hotels with a Superior Data Processing

Are Morch - Hotel Blogger & Social Media Manager · 2 May 2018
Hotels have been lagging behind on when it comes to Superior Data Processing. Most Hotels process data that is relevant to how each room attracts the optimal price. Most Hotels today is taking into account seasonal variables and peaks in demand throughout the year as well as other factors, such as weather and local events, which can influence the number of guests checking in.
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Why Mindshare Is the Most Effective Strategy To Expand Your Hotels Marketplace

Are Morch - Hotel Blogger & Social Media Manager ·30 April 2018
In today’s marketplace Hotels is challenged by technology, Social Media, New Media, Digital Media and consistent innovations. And today mindshare represents the space your Hotel represent in this marketplace.
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Why GDPR Compliance Will Help Strengthen Your Hotels Relationship Marketing

Are Morch - Hotel Blogger & Social Media Manager ·26 April 2018
On May 25th, the European Union’s General Data Protection Regulation – GDPR goes into effect. GDPR specifies that customers must explicitly consent for their personal information to be processed and used by the third party site. This clearly marks a shift towards start building a quality relationship with your Hotels guest.

Why Social Media is NOT the Solution to your Hotel Marketing Challenges

Are Morch - Hotel Blogger & Social Media Manager ·23 April 2018
Social Media alone is not designed to obtain more attractive customers for your Hotel. There has to be a creative connection between Hotel Marketing and Social Media Marketing. Social Media makes up the community, and Hotel Marketing makes up the marketplace. Don’t confuse the two!!
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10 Snackable Social Marketing Moments That Create The Perfect Hotel Experience

Are Morch - Hotel Blogger & Social Media Manager ·18 April 2018
In the battle of the consumers, attention Hotels is facing a new challenge – creating snackable Social Marketing Moments that sparks consumers emotion to start a new adventure. And in a perfect world, this journey would be a straight shot down the road where your Hotels is one of the relevant alternatives that is considered when the itinerary is created.
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Why There Always is Room On The top With Airbnb and What Hotels can Learn From It

Are Morch - Hotel Blogger & Social Media Manager ·16 April 2018
There is room for improvement, there is room for change, the best is there is room on the top. Airbnb is known as a community-driven platform. From a Social Media Consultant perspective, I see Airbnb as a Human to Human lodging alternative. Revenue per human is the key performance indicator.

How To Build A Force of Engaged and Happy Customer for your Hotel with Social Media

Are Morch - Hotel Blogger & Social Media Manager ·11 April 2018
What is the recipe for creating a force of engaging and happy customers for your Hotel? The simple answer is that first, you meet their expectations, second, you look for creative ways to exceed their expectations. Engagement in the Hotel work environment has for many years been very low. In many cases, a large portion of the workforce was just going through the motions or actively seeking to disrupt other employee’s productivity.
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Why Humanness Will Change How Hotels Understand Reputation Management Forever

Are Morch - Hotel Blogger & Social Media Manager · 8 April 2018
Humanness identifies a process where Hotels brands implement a humanistic process, which inspires people’s confidence to own and drive the process to own and drive the process for effective execution. Reputation management represents the business function concerned with influencing, often through diverse communication practices, stakeholders’ perceptions and estimation of a Hotel brands economic, social and Social Media practices.
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Agile Marketing a New Idea Determining the Next Solution for Hotels

Are Morch - Hotel Blogger & Social Media Manager · 5 April 2018
Agile Marketing principles are new exciting ideas that take advantage of the real power of Social Media. For Hotels Agile Marketing will push a shift towards new innovative solutions that will tap into uncontested markets.
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The Importance of Web Hosting For Your Hotel Business

Are Morch - Hotel Blogger & Social Media Manager · 2 April 2018
Traveling is now made easy because of affordable fares, inexpensive accommodations and convenient ways to book them. Today’s travelers rely heavily on their mobile phones and the Internet to find the places to visit. They can quickly search for the best prices for flights and Hotel accommodations using their mobile devices.

Social Media Management A Light At The End Of The Tunnel For Hotels

Are Morch - Hotel Blogger & Social Media Manager ·28 March 2018
Social Media Management is the process of managing your Hotels online interactions and content across Social Media channels like Facebook, Instagram, Twitter, LinkedIn, Google+, YouTube, and Pinterest. Social Media Management goes beyond just posting updates The post Social Media Management A Light At The End Of The Tunnel For Hotels appeared first on Are Morch, Hotel Blogger and Social Media Consultant.
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What Every Hotel Ought To Immediately Know About Social Media Listening

Are Morch - Hotel Blogger & Social Media Manager ·26 March 2018
Today with all the disruptions that we experience as a result of technology, media, new media and Social Media it is critical that Hotels understand both Social Media Listening and Reputation Management. The flow of information good or bad can be overwhelming. We have now come to the point where information controls our behavior and patterns. And Hotels today need to put themselves in a position where they are able to monitor and take the necessary action steps in a very short time window.

Signs To Check If Your Hotel Website Needs SEO Help

Are Morch - Hotel Blogger & Social Media Manager ·20 March 2018
Having a Hotel business is quite a very profitable venture, especially when you know you have a lot of customers arriving for the holidays, or if you know there’s a lot of people coming for accommodations. When the tourist season is out, though, there are likely very little ways for you to get your name out there. Physically, that is, as the digital world is ripe with opportunities for you to get your Hotels name out there out in the open.
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Social Media 101: Web Design Trends to Blend with Your Hotels Social Media Plan

Are Morch - Hotel Blogger & Social Media Manager ·18 March 2018
Social Media has become an almost ubiquitous part of the technologically driven society that we live in today. In fact, you’ll very rarely find any Hotel that doesn’t have any Social Media presence at all these days. And most – if not all – people find out about the existence of a certain Hotel through Social Media. But no matter how riveting your Social Media presence may be, if your Hotels website isn’t providing your target audience with a memorable experience, your Social Media plan can backfire in the long run.
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How Hotels Can Inspire Instagrammable Moments That Build Relationships

Are Morch - Hotel Blogger & Social Media Manager ·13 March 2018
Hotels that inspire Instagrammable moments to spark a unique relationship with their audience. Instagram is the place where visual expression from Hotels will inspire visible actions from their audience and Community.
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The Pros and Cons Of A Digital Marketing Agency For Your Hotel Marketing Needs

Are Morch - Hotel Blogger & Social Media Manager ·11 March 2018
When you have a Hotel business, chances are you pretty much are very aware of the state of affairs of the things around you. As a manager, you’re aware of how logistics and operations are going to all aspects of your day to day affairs. Missing any one of these can ruin an entire day’s efforts, which can be catastrophic to sales. However, as a manager, have you ever considered the appeal your Hotel has to a online audience? If you have, then read on because you’re on the right track. If not, then you might need a digital marketing agency to help boost your digital presence online.
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How Hotels In Under 10 Minute can turn Customers into Raving Fans

Are Morch - Hotel Blogger & Social Media Manager · 5 March 2018
I will start out this article with a quote from the book “Raving Fans – A Revolutionary Approach to Customer Service” by Ken Blanchard and Sheldon Bowels. “Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers is not enough anymore. If you really want a booming business, you have to create Raving Fans.”
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Call Tracking and Your Hotel: How To Learn To Improve Your Hotel With Call Tracking

Are Morch - Hotel Blogger & Social Media Manager ·25 February 2018
Many Hotel owners today have installed a call tracking system to follow up sales and marketing. The system allows them to trace several campaigns which attract travelers and guests to check-in the Hotel. It can also affect their integration with the customers, or the Customer Relationship Marketing (CRM), and allow them to be able to capture the evaluation of guests regarding the services their hotel offers. Using the available data, owners can analyze guests’ comments and make strategies to make the operation of the business better.
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The Experience Room a New Cookie-Cutter Space for Hotels

Are Morch - Hotel Blogger & Social Media Manager ·19 February 2018
Today the magic of the Hotel Experience is powered by the people. Hotels now are forced to look outside the box to identify a new cookie-cutter space that provides an alternative experience. The new alternatives lay in creating experience rooms that capture the traveler’s journey. And the Hotel Industry is really overcrowded today with fierce competition.
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How To Use Social Media For Super Charging Traditional Hotel Marketing

Are Morch - Hotel Blogger & Social Media Manager ·16 February 2018
Today Social Media has become a valuable tool that will help super charging traditional Hotel Marketing. The challenge Hotels faces today is to put Social Media in a context that add new values to Hotel Marketing. Hoteliers are familiar with traditional Key Performance Indicators like;

Timely Thought Leadership and Influencer Insight for Hotels

Are Morch - Hotel Blogger & Social Media Manager ·11 February 2018
The first things Hotels need to do today is to start learning what Thought Leadership and Influencer marketing really is. Thought Leadership Thought leaders write blogs, contribute to forums and have columns on news sites. The post Timely Thought Leadership and Influencer Insight for Hotels appeared first on Are Morch, Hotel Blogger and Social Media Consultant.
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How To Upgrade Your Hotels Guest Experience with Twitter

Are Morch - Hotel Blogger & Social Media Manager · 5 February 2018
For Hotels, Twitter is one of the best places to have conversations that support, educate and delight people. It’s a place for authentic interactions. It is also a unique place to upgrade and create compelling guest experiences.
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New Secrets To Getting More People to your Hotels Instagram Profile

Are Morch - Hotel Blogger & Social Media Manager · 2 February 2018
Wondering how you can get more people to your Hotels Instagram Profile? Is your Hotel enabling guests to capture and share micro-moments on Instagram? Instagram Hospitality 2018 will be the year where guest will really The post New Secrets To Getting More People to your Hotels Instagram Profile appeared first on Are Morch, Hotel Blogger and Social Media Consultant.

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