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  • Meet Minneapolis: Travel to the Twin Cities this Summer for HITEC 2019

    We all know that travel can be a real hassle. So, what about a trip makes it worth packing up your suitcase, saying goodbye to your family for the next few days, fighting the airport and staying in a.

  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • A Series of Must-Read Articles on Cybersecurity Produced by the HFTP Research Centers

    Data security remains a pressing concern and top priority for the hospitality industry. The HFTP Research Centers are dedicated to producing findings that can significantly aid hospitality businesses in their efforts to protect their guests’ privacy and personal information against potential cyber threats and attacks.

  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

Facebook Announces Plans to Merge Messaging Apps

Lodging Interactive Blog·11 February 2019
In the past year, there’s been a lot of discussion and scandal around data breaches and platform manipulation from third parties. This newsletter, which is covering the last few weeks of news, shows that this is still front and center in the minds of many, including the platforms themselves. Without further adieu, let’s take a look at what’s new on social media and how it will impact hotels and resorts.

This Week in Hospitality Social Media Marketing News- November 13, 2018

Lodging Interactive Blog·13 November 2018
We’re nearing the end of the year and are getting ready for the big holiday rush, but now is no time to let your social media marketing slide. There have been a lot of new updates that have rolled out in the past week that are directly relevant to hotels and resorts, so let’s dive in and look at each one.
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Lodging Interactive Rolls Out Commingle:Engage Total Customer Engagement Services.

Lodging Interactive Blog·31 October 2018
Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of commingle:engage, a total customer engagement solution for hotels and resorts. commingle:engage is a fully managed service that enables properties, of any size, to effectively build customer loyalty through personal, one-on-one, customer engagement with new and past guests.
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Restaurant Reputation Management Services

Lodging Interactive Blog· 1 August 2018
Lodging Interactive, an award-winning digital and social media engagement agency exclusively serving the hospitality industry, today announced it has expanded its CoMMingle reputation management services into the restaurant industry. During the last 10 years CoMMingle has established itself as the hospitality industry’s leading provider of guest review management services and has partnered with hundreds of hotels worldwide.
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Latest Hotel Social Media Changes

Lodging Interactive Blog·24 July 2018
We’re in the middle of summer’s busy season, but that means it’s more important than ever to stay up to date on all the latest social changes. This month we’ve got new updates that will allow us to continue making more engaging content with a little less hassle. Let’s take a look.
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Social Media Trend: Race for Creative Tools to Make Dynamic On-site Content

Lodging Interactive Blog·12 July 2018
As social media has evolved, we’ve seen each platform racing to make on-site content more dynamic. GIFs can be added to comments on Facebook, there are interactive stickers for stories, and video is booming everywhere. The last two weeks’ worth of social media updates largely reflect this trend, granting hotels and resorts new creative tools to better connect with our audiences.
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Instagram IGTV Launch, Facebook A/B Testing for Organic Posts and more....

Lodging Interactive Blog·27 June 2018
We’re almost halfway through the year, and the world of social media has changed drastically– even in the last two weeks. Let’s take a look at the most recent social media updates and how they’ll affect hotels and resorts.
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Hotel Live Chat Instant Gratification Wins Every Time

Lodging Interactive Blog·19 June 2018
There’s a lot of debate about the best way to handle the huge influx of guest messages happening through private message and live chat platforms.
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June 12, 2018 - Hospitality Social Media News

Lodging Interactive Blog·13 June 2018
A lot of social media changes have happened in the past two weeks, giving us features ranging from Instagram Ad updates to new ways to connect with guests on Yelp. This edition of our biweekly newsletter takes an in-depth look at all of them and how they will affect your hotels and resorts moving forward. Let’s get started.
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Big Changes from Facebook and Instagram

Lodging Interactive Blog·10 June 2018
GDPR has everyone scrambling to make big changes, and in the midst of all of it, there’s a handful of big social media changes that have slipped through unnoticed, coming from both Facebook and Instagram. In this latest edition of our biweekly newsletter, we’ll take a close look at the ones that will directly impact hotels and resorts.
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Hospitality Social Media Marketing News - May 16, 2018

Lodging Interactive Blog·29 May 2018
Social media normally evolves quickly, but the past few weeks have been a flurry of new updates that seem to be coming at us faster than ever. In this bi-weekly edition of our newsletter, we’ve got big updates from Facebook, Instagram, and Pinterest. Keep reading to see how they affect you and your hotel.
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Lodging Interactive Launches Next Generation ADA Conforming Websites for Hotels

Lodging Interactive Blog·20 May 2018
Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced its next generation, ADA conforming websites for hotels. Lodging Interactive’s “next-gen” websites include a unique mix of technology and management services designed to drive maximum direct bookings for hotels while staying in compliance with ADA guidelines as they continue to evolve.
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Messaging Apps as Ubiquitous as Booking Engines for Hotel Websites

Lodging Interactive Blog·15 May 2018
Technology has made us more dependent on its abilities to plan better vacations and business trips. In recent times hotel websites have come a long way from simply being online static e-brochures to becoming more experiential. Online hotel website experiences sell rooms and create loyal guests. Yet, for the majority of hotel websites, the experience remains mediocre and “ok” at best. Think about it, when you visit a hotel website you are basically on your own without any human connections or the ability to engage and ask questions that you are sure to have when you consider booking a hotel online. Why is that? It’s 2018 after all, so it can’t be a technology issue or is it?
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Hospitality Social Media News May 2, 2018

Lodging Interactive Blog· 5 May 2018
The last few months have been a whirlwind of social media updates coming from every direction, many of which have been fueled by the Facebook controversy. In the midst of all the news, it’s been difficult for many of our clients to sort out which changes are most relevant to them. Take a close look at all the updates below and see how they’ll affect hotels and resorts.
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Lodging Interactive Launches Industry First Real-Time Reputation Management

Lodging Interactive Blog·30 April 2018
Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch CoMMingle Live Real-Time Reputation Management for hotels and resorts. CoMMingle Live provides the highest level of reputation management by writing and posting guest review responses on all major OTA’s, social media platforms and for major hotel brands. The service also ensures franchised properties remain in compliance with brand guidelines while maximizing brand quality scores.
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Hospitality Social Media News Issue - Facebook Chat Bots

Lodging Interactive Blog·22 April 2018
Typically when it comes to social media updates, Facebook is leading the charge with the most significant changes and the largest number of them. When our last newsletter ran, Facebook was busy tackling the privacy debacle they’re now in. At the end of the day, we firmly believe Facebook remains key to any hotel’s social media and engagememnt strategy. Here are the social media updates that have happened in the last two weeks and how they will affect those in the hospitality industry.
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Hospitality Social Media Marketing News - April 4, 2018 Issue

Lodging Interactive Blog· 8 April 2018
It’s just been two weeks since we sent our last social media update newsletter, and so much has already changed. Keep reading to see what these changes mean for hotels and resorts in the hospitality industry, and don’t forget to keep an eye out for biweekly updates moving forward! We don’t want you to miss a single thing that could improve your hotel’s social performance, so we’ll be compiling bi-weekly lists of the most important changes happening on social media and how it will affect the hospitality industry.
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Lodging Interactive Publishes: Hospitality Social Media News

Lodging Interactive Blog·18 March 2018
Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the inaugural issue of Hospitality Social Media News a bi-weekly publication reporting the latest social media news and recommendations for hotels and resorts.
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Why Customer Service is the New Marketing.

Lodging Interactive Blog·18 March 2018
At any given moment, there’s a half dozen marketing buzzwords floating around in the advertising industry. We hear about growth hacking and gamification and wearables, all of which are (or have been) popular strategies designed to help businesses build their brand and market themselves.
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Hotel ADA Website Compliance

Lodging Interactive Blog·19 February 2018
Most people can experience the world through the internet. Travel information and choices to make those travel arrangements are at our fingertips. Now imagine a world where you could not easily access the internet to search for hotels and airlines that provide accommodations and accessibility for your specific needs? For most of us, this is not something we need to consider but, for the disabled, it’s a daily challenge.
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Why Human Hotel Live Chat is Better Than Chabots

Lodging Interactive Blog·24 January 2018
If you were to call a hotel, which would you rather get: an automated system that spent fifteen minutes and eight side menus to get through without resolving your problem, or an actual person who can help you immediately?
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Lodging Interactive & IBM Watson Launch AI Platform

Lodging Interactive Blog·14 January 2018
Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the roll-out of its CoMMingle AI social media management platform for the hospitality industry. A hospitality industry first, CoMMingle AI leverages the power of IBM’s Watson Supercomputer, enabling Lodging Interactive to analyze big data sets across Facebook, Instagram and Twitter through the use of Artificial Intelligence technologies.
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Unique Hotels and Experiences Fascinate Locals & Tourists

Lodging Interactive Blog·31 December 2017
Whether it’s a local looking for a fun weekend or a tourist looking for a unique travel adventure, hotels are ramping up the possibilities to fulfill guest needs and expectations for the most unique escapades.
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How to Make the Most of Competitive Research

Lodging Interactive Blog·14 November 2017
Whether you run a hotel, marketing company or any business for that matter, knowing your competitors has become an inherent part of marketing strategy. It is crucial to learning how to position your business and allows you to get – and stay – one step ahead. How well do you know your competitors and, more importantly, what can you learn from their ideas and ways of conducting business?
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Promote Hotel Content Marketing by Choosing the Best Images

Lodging Interactive Blog· 6 November 2017
They say “a picture is worth a thousand words”. In today’s hotel content marketing no truer words have ever been spoken. Images help to sell your hotel. People will remember 80% of what they see versus 20% of what they read. The perfect image will resonate with the potential hotel guest who makes purchasing decisions based on the emotional connection to your hotel visuals. So how do you pick the best image to promote your content and relay your message?
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Snapchat and Instagram Leading in Chat Usage over Facebook Messenger?

Lodging Interactive Blog·18 October 2017
According to e Marketer, Facebook Messenger currently dominates the U.S chat app market with 125.4 million users. But the research company recently predicted that Snapchat and Instagram will become the preferred messenger service over Messenger among 18 to 24-year-olds. They also said WhatsApp is up 9.5 percent from 2016 and will have 20.5 million U.S. users by the end of this year.

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