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  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

  • What to Expect at HITEC Houston 2018: Elite Education, Exhibits, E20X and More

    HOUSTON: A booming cosmopolitan city that is home to more than 2 million Texans, NASA’s famous Johnson Space Center, and — in just two short months — the world’s largest hospitality exhibition HITEC®.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

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Hotel Live Chat Instant Gratification Wins Every Time

Lodging Interactive Blog·19 June 2018
There’s a lot of debate about the best way to handle the huge influx of guest messages happening through private message and live chat platforms.
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June 12, 2018 - Hospitality Social Media News

Lodging Interactive Blog·13 June 2018
A lot of social media changes have happened in the past two weeks, giving us features ranging from Instagram Ad updates to new ways to connect with guests on Yelp. This edition of our biweekly newsletter takes an in-depth look at all of them and how they will affect your hotels and resorts moving forward. Let’s get started.
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Big Changes from Facebook and Instagram

Lodging Interactive Blog·10 June 2018
GDPR has everyone scrambling to make big changes, and in the midst of all of it, there’s a handful of big social media changes that have slipped through unnoticed, coming from both Facebook and Instagram. In this latest edition of our biweekly newsletter, we’ll take a close look at the ones that will directly impact hotels and resorts.
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Hospitality Social Media Marketing News - May 16, 2018

Lodging Interactive Blog·29 May 2018
Social media normally evolves quickly, but the past few weeks have been a flurry of new updates that seem to be coming at us faster than ever. In this bi-weekly edition of our newsletter, we’ve got big updates from Facebook, Instagram, and Pinterest. Keep reading to see how they affect you and your hotel.
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Lodging Interactive Launches Next Generation ADA Conforming Websites for Hotels

Lodging Interactive Blog·20 May 2018
Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced its next generation, ADA conforming websites for hotels. Lodging Interactive’s “next-gen” websites include a unique mix of technology and management services designed to drive maximum direct bookings for hotels while staying in compliance with ADA guidelines as they continue to evolve.
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Messaging Apps as Ubiquitous as Booking Engines for Hotel Websites

Lodging Interactive Blog·15 May 2018
Technology has made us more dependent on its abilities to plan better vacations and business trips. In recent times hotel websites have come a long way from simply being online static e-brochures to becoming more experiential. Online hotel website experiences sell rooms and create loyal guests. Yet, for the majority of hotel websites, the experience remains mediocre and “ok” at best. Think about it, when you visit a hotel website you are basically on your own without any human connections or the ability to engage and ask questions that you are sure to have when you consider booking a hotel online. Why is that? It’s 2018 after all, so it can’t be a technology issue or is it?
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Hospitality Social Media News May 2, 2018

Lodging Interactive Blog· 5 May 2018
The last few months have been a whirlwind of social media updates coming from every direction, many of which have been fueled by the Facebook controversy. In the midst of all the news, it’s been difficult for many of our clients to sort out which changes are most relevant to them. Take a close look at all the updates below and see how they’ll affect hotels and resorts.
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Lodging Interactive Launches Industry First Real-Time Reputation Management

Lodging Interactive Blog·30 April 2018
Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch CoMMingle Live Real-Time Reputation Management for hotels and resorts. CoMMingle Live provides the highest level of reputation management by writing and posting guest review responses on all major OTA’s, social media platforms and for major hotel brands. The service also ensures franchised properties remain in compliance with brand guidelines while maximizing brand quality scores.
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Hospitality Social Media News Issue - Facebook Chat Bots

Lodging Interactive Blog·22 April 2018
Typically when it comes to social media updates, Facebook is leading the charge with the most significant changes and the largest number of them. When our last newsletter ran, Facebook was busy tackling the privacy debacle they’re now in. At the end of the day, we firmly believe Facebook remains key to any hotel’s social media and engagememnt strategy. Here are the social media updates that have happened in the last two weeks and how they will affect those in the hospitality industry.
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Hospitality Social Media Marketing News - April 4, 2018 Issue

Lodging Interactive Blog· 8 April 2018
It’s just been two weeks since we sent our last social media update newsletter, and so much has already changed. Keep reading to see what these changes mean for hotels and resorts in the hospitality industry, and don’t forget to keep an eye out for biweekly updates moving forward! We don’t want you to miss a single thing that could improve your hotel’s social performance, so we’ll be compiling bi-weekly lists of the most important changes happening on social media and how it will affect the hospitality industry.
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Lodging Interactive Publishes: Hospitality Social Media News

Lodging Interactive Blog·18 March 2018
Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the inaugural issue of Hospitality Social Media News a bi-weekly publication reporting the latest social media news and recommendations for hotels and resorts.
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Why Customer Service is the New Marketing.

Lodging Interactive Blog·18 March 2018
At any given moment, there’s a half dozen marketing buzzwords floating around in the advertising industry. We hear about growth hacking and gamification and wearables, all of which are (or have been) popular strategies designed to help businesses build their brand and market themselves.
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Hotel ADA Website Compliance

Lodging Interactive Blog·19 February 2018
Most people can experience the world through the internet. Travel information and choices to make those travel arrangements are at our fingertips. Now imagine a world where you could not easily access the internet to search for hotels and airlines that provide accommodations and accessibility for your specific needs? For most of us, this is not something we need to consider but, for the disabled, it’s a daily challenge.
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Why Human Hotel Live Chat is Better Than Chabots

Lodging Interactive Blog·24 January 2018
If you were to call a hotel, which would you rather get: an automated system that spent fifteen minutes and eight side menus to get through without resolving your problem, or an actual person who can help you immediately?
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Lodging Interactive & IBM Watson Launch AI Platform

Lodging Interactive Blog·14 January 2018
Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the roll-out of its CoMMingle AI social media management platform for the hospitality industry. A hospitality industry first, CoMMingle AI leverages the power of IBM’s Watson Supercomputer, enabling Lodging Interactive to analyze big data sets across Facebook, Instagram and Twitter through the use of Artificial Intelligence technologies.
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Unique Hotels and Experiences Fascinate Locals & Tourists

Lodging Interactive Blog·31 December 2017
Whether it’s a local looking for a fun weekend or a tourist looking for a unique travel adventure, hotels are ramping up the possibilities to fulfill guest needs and expectations for the most unique escapades.
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How to Make the Most of Competitive Research

Lodging Interactive Blog·14 November 2017
Whether you run a hotel, marketing company or any business for that matter, knowing your competitors has become an inherent part of marketing strategy. It is crucial to learning how to position your business and allows you to get – and stay – one step ahead. How well do you know your competitors and, more importantly, what can you learn from their ideas and ways of conducting business?
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Promote Hotel Content Marketing by Choosing the Best Images

Lodging Interactive Blog· 6 November 2017
They say “a picture is worth a thousand words”. In today’s hotel content marketing no truer words have ever been spoken. Images help to sell your hotel. People will remember 80% of what they see versus 20% of what they read. The perfect image will resonate with the potential hotel guest who makes purchasing decisions based on the emotional connection to your hotel visuals. So how do you pick the best image to promote your content and relay your message?
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Snapchat and Instagram Leading in Chat Usage over Facebook Messenger?

Lodging Interactive Blog·18 October 2017
According to e Marketer, Facebook Messenger currently dominates the U.S chat app market with 125.4 million users. But the research company recently predicted that Snapchat and Instagram will become the preferred messenger service over Messenger among 18 to 24-year-olds. They also said WhatsApp is up 9.5 percent from 2016 and will have 20.5 million U.S. users by the end of this year.
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What is the ROI of Hotel Website Live Chat?

Lodging Interactive Blog·14 October 2017
“I am often asked by hoteliers what is the return on investment, or ROI, when implementing a live chat service on their website,” stated DJ Vallauri, Lodging Interactive’s Founder and President. “Like any new product or service that is leading the way to something new and better for an industry, there is always a hesitation at first, as business operators attempt to justify the return on investment of this shiny, new thing.”
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Hotel & Travel Inspirations via Instagram

Lodging Interactive Blog·10 October 2017
The best travel stories are relayed through visuals. But where once it was common to look for travel inspirations through magazine photos and enticing advertisements, we now use social media to search out those new experiences and adventures.
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How Hotels Can Make the Most of the Guest Mobile Experience

Lodging Interactive Blog·26 September 2017
Two-thirds of the world’s population has a mobile phone and, with this global rise of mobile usage, people have higher expectations from their mobile exchanges with hotels. When guests or prospective guests have a great mobile experience with a hotel, it sets a high service level they expect to get every time. It’s when this level is not met that it can start to impact negatively on your hotel. As a result, it has become critical that hoteliers learn to leverage their mobile marketing to capture those mobile bookings.
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Is Your Hotel 'Customer Service Ready' for the Holiday Season?

Lodging Interactive Blog·20 September 2017
No matter the time of year, good customer service is vital to a hotel’s survival. And as people start preparing for holiday vacations, there is a ramped up effort to be on one’s best behavior and providing great service is more critical than usual. During the holiday season, everyone is anxious to make just the right arrangements and in time for celebrations, vacations – emotions get charged, hotels face short staffing or low supply issues, guest inquiries and complaints increase in volume, employees get distracted by their own events or travel plans. All these distractions present challenges to providing quality customer service.

What Motivates Travelers to Create and Share Content?

Lodging Interactive Blog· 4 September 2017
Summer is synonymous with vacation. What better way to create memories of that vacation than to document it with photos, videos and commentaries that are shared with friends and family? This begs the question: What gives the vacationer the motivation to go one step further and share their content online via social networks?

The Changing Face of Customer Service for Hotels

Lodging Interactive Blog·29 August 2017
Customer service has come a long way in the last hundred years but the most dramatic changes have happened - and quickly - in the last thirty. We have gone from brick and mortar shopping to online shopping - from using travel agencies for vacation bookings to searching social networks and using messaging apps.   The post The Changing Face of Customer Service for Hotels appeared first on Lodging Interactive.
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The Rise of Messaging Apps for Hotels

Lodging Interactive Blog·16 August 2017
Messaging apps are changing the way people communicate and, as messaging companies like Facebook Messenger, WhatsApp and WeChat build out their services, there are greater opportunities to reach out to guests by connecting hotels with users.

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