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  • Meet Minneapolis: Travel to the Twin Cities this Summer for HITEC 2019

    We all know that travel can be a real hassle. So, what about a trip makes it worth packing up your suitcase, saying goodbye to your family for the next few days, fighting the airport and staying in a.

  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • A Series of Must-Read Articles on Cybersecurity Produced by the HFTP Research Centers

    Data security remains a pressing concern and top priority for the hospitality industry. The HFTP Research Centers are dedicated to producing findings that can significantly aid hospitality businesses in their efforts to protect their guests’ privacy and personal information against potential cyber threats and attacks.

  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

Weekly Roundup #14: Travel, Tech, and Social Media

TrustYou brainTRUST Blog· 5 April 2019
The Weekly Roundup is back and we’ve had another busy week in hospitality. As usual, we kept a close eye on the recent news and summarized them for you, just so you could quickly recap them before the weekend. So make sure to check out these headlines and follow us on social media for even more updates: we are on Facebook, Twitter, LinkedIn, and Instagram!

The Psychology of Online Reviews

TrustYou brainTRUST Blog·24 January 2019
Back in ancient Rome, gladiators would signify the end of a fight with either a thumbs up or a thumbs down, which was basically a very simplified, and rather brutal, sort of review. From the humble beginnings of word-of-mouth to an entire industry, feedback has certainly come a long way and it’s not stopping here.

How Guest Outreaches Impact Your Hotel's Success

TrustYou brainTRUST Blog·28 November 2018
The need for diversity in terms of communication methods is becoming more potent among modern travelers and hotels all around the globe are shifting their hotel-guest communication strategies towards direct messaging.

Weekly Roundup #47: Travel, Tech and Social Media

TrustYou brainTRUST Blog·23 November 2018
Happy BLACK Friday, everyone! It’s great to have you back on our blog for another Weekly Roundup! You probably know by now that this is our way of keeping an eye on everything that goes on in hospitality and travel and delivering it to you at the end of every week. Take a look at the latest news and stories to see what’s new and don’t forget to follow us on social media, for even more interesting updates: Facebook, Twitter, LinkedIn, and Instagram!

Weekly Roundup #46: Travel, Tech and Social Media

TrustYou brainTRUST Blog·16 November 2018
We are excited to announce the released of our comprehensive analysis of regional and global hotel review topics. Through our continuous effort in studying and leveraging guest feedback, we have created this report of the different impact scores that affect the performance and reputation of global hotels, as well as in the following markets: EMEA, German-speaking countries (DE/AT/CH), US, APAC, Japan. Extracted from our guest feedback database and its analytics capabilities, the impact scores represent the hotel categories that travelers notice and rate in their online reviews, in order to bring attention to their performance.

Hotel Technology Trends - The Face of Hospitality Tech In 2019

TrustYou brainTRUST Blog·12 November 2018
It’s almost the end of another year and it’s been a thrilling one in hospitality. Travel is more popular than ever, technology innovations are on the rise, and as a result, the guest experience is constantly taking turns for the better.

3 Smart Strategies for More Direct Bookings by Properly Marketing Your Reviews

TrustYou brainTRUST Blog· 6 November 2018
Increasing direct bookings - every hotelier’s goal in order to save commissions from OTAs. Online travel agencies have certainly changed the travel industry. As an intermediary between guest and hotel, they create transparency in prices and offer a wide range of accommodation. Independent hotels benefit from big names and major brands such as or HRS and their marketing strategies and budgets.

Weekly Roundup #44: Travel, Tech and Social Media

TrustYou brainTRUST Blog· 2 November 2018
Greetings fellow readers - welcome back to a new Weekly Roundup! It’s been another exciting week in hospitality and travel and we gathered quite a few pieces of news that we hope you’ll find interesting. Take a look and feel free to follow us on social media for even more updates: we are on Facebook, Twitter, LinkedIn, and Instagram!

Weekly Roundup #39: Travel, Tech and Social Media

TrustYou brainTRUST Blog·28 September 2018
It’s Friday, meaning one thing on our blog: it’s time for the Weekly Roundup! As usual, we paid close attention to the news this week to see what goes on in the hospitality business. Below, you can find a few news and stories, so take a look and don’t forget to follow us on social media: Facebook, Twitter, LinkedIn, and Instagram!

Weekly Roundup #38: Travel, Tech and Social Media

TrustYou brainTRUST Blog·21 September 2018
Hotel rates have gone up in the majority of 40 cities monitored by global hotel metasearch site Trivago. Average Paris hotels recorded the highest monthly rise in September, with a 45% increase to €167 a night. Vancouver saw the most significant decrease over August with the average price per night falling 12% to €187. London remains one of the most expensive European cities with an average hotel price per night of €142, as does Lisbon with €121 per night. Rates have risen by 29% in Vienna and by 38% in Berlin on average this month, making both cities the most expensive they have been so far this year. Average hotel prices in several cities in the US, including Las Vegas, are also the highest they have been this year.

Budget Season - What You Need to Consider for Your 2019 Hotel Tech Stack

TrustYou brainTRUST Blog·20 September 2018
It’s officially budget season, and the growing list of priorities and considerations is currently top of mind when planning for a successful 2019. I know from my own experience that with so many investment options out there, it’s difficult to really know what will bring the most success in 2019. For me, one of my biggest considerations has been the type of technology I need to invest in.

Weekly Roundup #35: Travel, Tech and Social Media

TrustYou brainTRUST Blog·31 August 2018
It’s the end of another busy week, so we welcome you once more to our Weekly Roundup! As usual, we kept a close eye on the news and stories that have been recently published and we’ve summarized them for you. So go ahead, take a quick look and get your weekly dose of hospitality info! Don’t forget about social media, we’d love for you to check out our pages: Facebook, Twitter, LinkedIn and Instagram!

Know Your Business - How Reputation Management Can Help Increase a Hotel's Revenue

TrustYou brainTRUST Blog·14 August 2018
You know that saying that goes something like “Keep your friends close and your guests even closer”? Probably not, but when it comes to hospitality, it would sure make sense. The first rule of any successful business is “know your client!”. Especially in the hotel industry, since we are talking about a people-centric business, with such a personal touch to it, focusing on the guests and their needs is an absolute must and a great advantage, if leveraged right.

Restaurants Reviews - How Much Does a Restaurant's Reputation Actually Matter?

TrustYou brainTRUST Blog· 8 August 2018
If Maslow taught us anything is that food is one of the primary human needs, that stands at the very bottom of the pyramid. The food business has come a long way from hunting to stay alive, to building a multi-billion dollar industry that can even turn food into a form of art.

How Technology Impacts The Entire Guest Journey - Part III: The Post-Stay Phase

TrustYou brainTRUST Blog·19 July 2018
It’s time for the final part of our blog series focusing around the recently published eBook: The Hotelier's Tech Stack Guide: Must-Have Technologies That Impact The Guest Journey. Following the guest journey, from the pre-stay phase, to the on-site experience, we broke down the most influential technologies and software that hoteliers absolutely need in order to ensure a seamless guest experience.

TrustYou Adventurers in Munich: What makes the 'world's most livable city' so special to us

TrustYou brainTRUST Blog· 9 July 2018
Recently, Forbes contributor Jordan Bishop picked up a study done by Monocle, an urban lifestyle magazine, which conducted its annual “Quality of Life Survey”. Being the 12th edition this year in 2018 and coming up with the annual ranking of 25 cities, we are thrilled to learn that Munich, TrustYou’s Headquarter location and also founding city around 10 years ago, made it to the number 1 of the world's most livable cities!

How Technology Impacts The Entire Guest Journey - Part II: The On-Site Phase

TrustYou brainTRUST Blog· 5 July 2018
Our most recent eBook, The Hotelier's Tech Stack Guide: Must-Have Technologies That Impact The Guest Journey, serves as an inspiration for our blog series, thoroughly discussing the importance and impact that technology has over every stage of the guest experience. The first part of the blog series is all about the software and systems that hoteliers should rely on during the pre-stay phase - and it can be found here.

TrustYou in the Classroom: Philipp meets Hospitality Management Students at IUBH in June 2018

TrustYou brainTRUST Blog·25 June 2018
“Introducing hospitality management students to TrustYou’s unique products and tools, and passing on knowledge about the impact of online reputation management, that’s what I enjoy most about my guest lectures at IUBH,” says Philipp Möllers, Senior Key Account Manager at TrustYou.

GDPR - 5 Last Minute Things That You Need To Do

TrustYou brainTRUST Blog·18 June 2018
You probably know by now that the EU General Data Protection Regulation (GDPR) is a new implementation, meant to reinforce the protection of customer data and online safety, as well as increasing the transparency of data exchange between customers and businesses. Having our headquarter in Munich, we’re proud to say that TrustYou is GDPR compliant and we have thoroughly researched the topic and adopted the new regulations.

Off to New Adventures: The New TrustYou HQ Office in Munich

TrustYou brainTRUST Blog· 6 June 2018
This week at TrustYou HQ office in Munich, we’re celebrating again! With our team of around 70 adventurers, we finally moved to our new office in Sendling, a neighborhood in the Southwest of Munich. Within this mostly residential area with nice shops, cute cafes, and also some sports and outdoor facilities, we’re excited to make this space our new home.

How Technology Impacts The Entire Guest Journey - Part I: The Pre-Stay Phase

TrustYou brainTRUST Blog·30 May 2018
Remember “The Jetsons”, that old cartoon about people living in space? If you do, you’ll know just how far away that whole storyline seemed to be back then.Now… not so much. Technology innovations are bringing us closer to what used to be perceived as a science-fiction type of future.

Encouraging Guests To Leave Feedback - Are You Doing It Right?

TrustYou brainTRUST Blog· 9 May 2018
For hotels, guest feedback brings a world of possibilities, including the chance of using one’s reputation for marketing. What can be easier and more effective than attracting new guest through the positive experience of past ones? But impressions and opinions, no matter how great, don’t help much if they stay inside a guest’s mind or close circle - they need to be properly distributed and that is something that hoteliers can still work on.

How 'Google My Business' Can Increase Your Hotel's Bookings

TrustYou brainTRUST Blog· 3 May 2018
Reviews influence booking decisions, and, needless to say, responding to reviews across the web should be an important part of your hotel’s marketing strategy. Over the past several years, Google hotel reviews have grown in importance as well. In fact, Google reviews highly impact local search rankings for hotels. The more reviews for your business and the more qualitative your reviews are, the more visible your hotel is for potential guests.

My Last Review was _____: a Guest's Perspective

TrustYou brainTRUST Blog·17 April 2018
As a central point of our latest research project, we wanted to discover what type of reviews guests are leaving after their latest stay. So what did we do? We asked a group of travelers a set of questions that were aimed at their experience with online reviews. Even before their stay, most travelers - meaning 93% - are interacting with reviews before they make their booking decision, something we tested in a 2015 study. This time around, our researchers wanted to dig into that statistic even further, to see exactly how relevant reviews are to their booking decision. Guests were asked to rank the factors that affect their decision when searching for a hotel, which included: hotel brand name, star class, price, review score, short description, and the image of the property's listing. Review Scores were the most important after price, showing that reviews really do drive booking decisions. Another previous study of ours proved that travelers are even willing to pay a higher price for a hotel that is rated better.

Relevance Of Direct Guest Messaging In Hospitality | Benjamin Jost, TrustYou - ITB Berlin

TrustYou brainTRUST Blog·22 March 2018
At this year's ITB Berlin, our CEO, Benjamin Jost, discussed about the importance of direct messaging in hospitality, through verified statistics. Check out the video recording of the ITB pannel, to learn best practices of direct messaging between hotels and guests, plus research findings regarding guest communication preferences.

10 Reasons To Choose TrustYou As Your Guest Feedback Platform

TrustYou brainTRUST Blog·21 March 2018
Celebrations have begun, as this month we officially turn 10 years old! This marks a huge milestone for our company and we are extremely proud that we've come so far. Ever since the company was founded, back in 2008, we have constantly grown and continuously improved, with more drive and passion for our work. Our mission is to help hotels from all over the world to improve their businesses through an excellent reputation, which has paid off in the amazing and unexpected ways. Hard work, effective and constant evolving products, plus a diverse-international team, have brought us an impressive portfolio of clients, multiple industry awards, and an immeasurable amount of satisfaction. In honor of our 10th anniversary, here are 10 reasons why you should definitely choose TrustYou to manage your hotel's online reputation and guest feedback in the most effective, quick, and user-friendly ways!


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