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  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

Eight Email Templates to Rev Up Your Email Marketing

Revinate Blog - Key Trends in Hospitality·23 October 2018
As a hotel marketer, saving time and effort seems nearly impossible. However, with email templates, you can take back several hours of your life. Eliminate repetition by creating email templates you know resonate best with your audience, you run most regularly, and you might need at the drop of a hat.

Five Secrets Behind Email Subject Lines that Get Opened

Revinate Blog - Key Trends in Hospitality·16 October 2018
For many hotel marketers, the most challenging part about creating an email is coming up with a compelling subject line that gets opened. But it doesn’t have to be hard if you just consider the five tips below.

Why Hotels Should Plan Emails Around Their Guest Journey

Revinate Blog - Key Trends in Hospitality· 9 October 2018
Hoteliers need to send relevant emails at every stage of the guest journey to improve the guest experience and stay top-of-mind. Learn how to engage with guests before, during, and after the stay.

Revinate #1 in Email Marketing - Here's Why We Will Stay On Top

Revinate Blog - Key Trends in Hospitality· 2 October 2018
Revinate is ranked number one in Email Marketing & CRM on Hotel Tech Report. 95% of our customers would recommend Revinate Marketing to a friend – that’s 11% higher than the category average. Given the fact that Revinate launched its Marketing product three years ago, it’s clear we’re just getting started.

Top Hotel Marketing Subject Lines of October 2018 - North America

Revinate Blog - Key Trends in Hospitality·28 September 2018
Each month, we'll look back 12 months and share the best-performing subject lines from our North American hotel customers. Check out the top five from last October.
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Exclusive Interview: Amazon Recognizes Revinate as Startup to Watch

Revinate Blog - Key Trends in Hospitality·25 September 2018
We’re thrilled to have been selected by Amazon to be featured on the Amazon Web Services (AWS) Startups blog. Revinate’s Co-Founder and CEO, Marc Heyneker, and Chief Product Officer, Dan Hang, were both interviewed for the story, which focuses on how Revinate is reinvigorating the hospitality industry by providing modern solutions for hotels to engage with guests.

5 Common Mistakes Hoteliers Make When Segmenting Emails

Revinate Blog - Key Trends in Hospitality·25 September 2018
With 89% of marketers using email as their primary channel for lead generation, consumers are being inundated with messages from brands. Will your messages be ignored or deleted or opened and clicked? The answer depends on how good a job you do at segmenting your database and sending relevant, timely emails.

Facebook Moves From Stars to Recommendations

Revinate Blog - Key Trends in Hospitality·20 September 2018
A couple of months ago, I noticed more and more people on my Facebook feed looking for recommendations. ‘Where should I take my mother to lunch in Los Angeles?’ ‘What’s a good wellness retreat?’ ‘Where should I stay in Florida?’ As it turns out, according to Facebook, one out of every three people on Facebook uses the platform to look for recommendations and reviews.

The Ultimate Upsell Strategy to Maximize Ancillary Revenue

Revinate Blog - Key Trends in Hospitality·20 September 2018
Airlines promote seat upgrades to enhance a flight experience, and McDonald’s has been upselling its customers for years simply by asking, “Do you want fries with that?” In hospitality, upsells enhance the guest experience while generating more ancillary revenue for hotels. The best upsell strategies to consider are segmentation, timing, and email design. Keep reading to learn how you can build an upsell strategy that gets results.
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Top Hotel Marketing Subject Lines of September 2018 - APAC

Revinate Blog - Key Trends in Hospitality·29 August 2018
We know how tricky writing subject lines can be. We “professors” at Revinate University have been hard at work uncovering subject line insights to help inspire your next campaigns.
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Top Hotel Marketing Subject Lines of September 2018 - EMEA

Revinate Blog - Key Trends in Hospitality·29 August 2018
We know how tricky writing subject lines can be. We “professors” at Revinate University have been hard at work uncovering subject line insights to help inspire your next campaigns.

The GDPR - The New Normal?

Revinate Blog - Key Trends in Hospitality·20 August 2018
Europe’s General Data Protection Regulation (GDPR) is live, and the sky hasn’t fallen. So what happens next for hoteliers? We have some of the answers here.

Key Findings from Revinate's Data Scientist: The Recipe for Email Marketing Success

Revinate Blog - Key Trends in Hospitality·15 August 2018
Email marketing is a tough formula to crack. You don’t want to send too many emails, but you can’t get by with too little. So, I analyzed user engagement in the Revinate Marketing application (app) from the past year to see what our top-performing customers are doing. I discovered some key findings you might consider to improve your own email marketing strategy.

AI and Machine Learning in Hospitality: Part III

Revinate Blog - Key Trends in Hospitality· 9 August 2018
As exciting as AI and ML may seem, we shouldn’t get overly excited about them just yet. The many benefits come with a couple things you should watch out for.

5 Common Mistakes in Email Deliverability

Revinate Blog - Key Trends in Hospitality· 7 August 2018
It’s easy for anyone to make mistakes with email marketing, especially with deliverability. One false step can make or break your email campaign, negatively impacting guest engagement and revenue potential. Now that we have a high-level foundation of basic deliverability terms from the last post, let’s talk about how to avoid some common mistakes in deliverability.
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3 Ways to Find Your Best Guests Across Your Hotel Group

Revinate Blog - Key Trends in Hospitality· 2 August 2018
Communicating with guests from the group level is no easy task. Often, brand-level hotel marketers don’t have visibility into which guests have stayed where, how often they’ve stayed, and how much they’ve spent across the portfolio. However, if hoteliers want to boost repeat business, it’s important that guests are marketed to in a way that rewards them for their brand loyalty and makes them feel valued.
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There's no cheating hard work

Revinate Blog - Key Trends in Hospitality· 1 August 2018
Cheaters never win, or so the saying goes. As a hotelier, while it might be tempting to manipulate reviews, a recent federal court ruling against Meriton Property Services in Australia proves that there are no shortcuts when it comes to a hotel’s online reputation. The company was fined $3 million for using a sneaky trick that prevented customers from leaving potentially negative reviews on TripAdvisor.
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AI and Machine Learning in Hospitality: Part II

Revinate Blog - Key Trends in Hospitality·31 July 2018
As covered in Part I of this series, Artificial Intelligence (AI) and Machine Learning (ML) are becoming more and more prevalent across all industries. In Part II, we’ll dive deeper into hospitality-specific use cases for these technologies, helping you as a hotelier understand guest needs and preferences like never before.
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Sawridge Inns finds Revinate Marketing so easy, anyone can use it

Revinate Blog - Key Trends in Hospitality·26 July 2018
Welcome to Insiders Studio, where real hoteliers share their success stories on how they were able to drive revenue and strengthen guest relationships with Revinate.
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Top Hotel Marketing Subject Lines of August 2018 - EMEA

Revinate Blog - Key Trends in Hospitality·24 July 2018
We know how tricky writing subject lines can be. We “professors” at Revinate University have been hard at work to uncover subject line insights to help inspire your next campaigns.
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Top Hotel Marketing Subject Lines of August 2018 - North America

Revinate Blog - Key Trends in Hospitality·24 July 2018
We know how tricky writing subject lines can be. We “professors” at Revinate University have been hard at work to uncover subject line insights to help inspire your next campaigns.
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AI and Machine Learning in Hospitality: Part I

Revinate Blog - Key Trends in Hospitality·19 July 2018
Artificial Intelligence (AI) and Machine Learning are buzzwords getting a lot of mileage these days in publications across dozens of industries. Do they live up to the hype or are they just another fad? Well, let’s see how they have made an impact so far.
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Glossary of Deliverability Terms

Revinate Blog - Key Trends in Hospitality·17 July 2018
Email deliverability can be an intimidating topic, and many who are new to email marketing find it difficult to understand. So what is email deliverability exactly? Put simply, it’s the exchange between two mail systems and understanding the details behind when a message is accepted or failed.
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Three Ways Your Hotel Can Use Facebook 360 Photos

Revinate Blog - Key Trends in Hospitality·12 October 2016
The way hotels present themselves and interact with guest and prospective guests on social media is critical in today’s increasingly digital world. It is important to have a voice and a presence where your guests are looking for information about your hotels or upcoming trips. As such, it’s also important to keep abreast of new social media features that might give your hotel an edge. By now, you may have heard of Facebook’s new 360 photos. A 360 photo allows you to see the photo from every angle including above, below, behind and next to you, allowing you to create an immersive experience for fans on your Facebook page. Instead of being flat, the photo is much more inviting than a traditional photo, especially on mobile.
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Does Green Matter for Hotels?

Revinate Blog - Key Trends in Hospitality·11 October 2016
Over the last few years, hotel companies have made a determined effort to deal with the impact their business activities have on the environment. Hoteliers recognise the tangible benefits in being proactive in mitigating environmental impacts including real efficiency gains and an enhanced corporate reputation. And in the hospitality industry, as in all industries, a good reputation cannot be bought, it must be earned.
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Exclusive Interview: The Future of Hotel Technology

Revinate Blog - Key Trends in Hospitality· 4 October 2016
For hoteliers looking to stay on top of the latest in hotel technology, it can be difficult to separate the flash-in-the-pan trends from immediate necessities. We had the opportunity to speak with Philip von Ditfurth, Managing Director at hetras, a company that offers cloud-based hotel management software. Philip, you worked in many different industries before moving into the hospitality industry. What is the main difference you have noticed working with hotels, and what can hotels learn from your experience in other industries?

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