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  • Meet Minneapolis: Travel to the Twin Cities this Summer for HITEC 2019

    We all know that travel can be a real hassle. So, what about a trip makes it worth packing up your suitcase, saying goodbye to your family for the next few days, fighting the airport and staying in a.

  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • A Series of Must-Read Articles on Cybersecurity Produced by the HFTP Research Centers

    Data security remains a pressing concern and top priority for the hospitality industry. The HFTP Research Centers are dedicated to producing findings that can significantly aid hospitality businesses in their efforts to protect their guests’ privacy and personal information against potential cyber threats and attacks.

  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

Your Digital Marketing Roadmap to Success in 2019

Milestone Insights·14 February 2019
2018 provided some significant shifts in digital marketing that impacted everyone. Mobile-First indexing officially paved the way for a new way of thinking, while the need for website speed and voice search compatibility echoed an increasing need to ensure a streamlined experience for consumers across the entire customer journey, ultimately leading to phenomenal customer experiences.

What Matters in CMS for Voice Search?

Milestone Insights·18 October 2018
“Where is the nearest ATM?” “How do I get to the Levi’s Stadium in Santa Clara, CA?” – Welcome to the world of voice search. Highly intent-driven, highly local, and very important to just about any consumer business. comScore estimates that by 2020 more than 50% of search will be powered by voice. How do you prepare? What features do you need to have in your Content Management System (CMS) to prepare you for the future of search? These are some of the answers we are exploring in today’s blog post.

Webinar: Planning your 2019 Digital Marketing Budget

Milestone Insights· 2 August 2018
As we enter the 2nd half of 2018, it’s time to start thinking about your 2019 budget. Join us on August 21 and 11:00 AM PST to learn about the trends that will impact your business in 2019 and the technologies and strategies that will be critical to success in Digital Marketing in the coming year.

Milestone sharing the passion... at ENGAGE 2018

Milestone Insights·30 July 2018
Another ENGAGE conference has passed – and the 2018 version was our most successful ever! Amazing content and presentations by our guest speakers and keynotes. Our audience was wowed with outstanding presentations from Google, Yelp, Google’s GMB team, Greg Sterling of the Local Search Association and an incredibly motivating presentation from Chip Conley.

Bring Your ENGAGE Dancing Shoes

Milestone Insights·17 July 2018
Bring your dancing shoes!

Budget season is coming... Here's how to be ready

Milestone Insights·10 July 2018
For many industries, the summer months mean one thing: Budget season is almost here. But how do you prepare for Budget season? What’s the best way to get ahead of the rapidly changing tide of technology in the digital marketing world? One word: ENGAGE 2018. If you’ve been to past ENGAGE conferences, you know that it’s unique in the world of customer conferences.

How does Milestone make Yelp easier?

Milestone Insights·27 June 2018
Online listings and reviews are very important in our fast-paced world. Whether you have a single location or a large multi-location business, from fast food to car dealerships, online listings are critical. The rule of thumb is simple: “If you are a location-based business, you’ve got to think YELP.” According to a 2016 Nielsen survey, 92% of Yelp users are there because they want to buy something – and 79% want to buy something within a week. If you are like most location-based businesses, however, getting value out of Yelp often can be time-consuming and frustrating. That’s why Milestone recently introduced new Yelp products to help businesses deliver better results by reaching buying consumers on Yelp. Our combination of exceptional software and Yelp certified ads (YACP) partnership means you can finally make Yelp work for you.

5 Reasons you CAN'T MISS ENGAGE 2018

Milestone Insights·20 June 2018
Come see what the fuss is about at the Hyatt Regency Santa Clara on July 25-26 for ENGAGE. And just in case you’re still on the fence, here are 5 reasons why you really can’t afford to miss out on ENGAGE.

Milestone ENGAGE 2018: Meet Our Keynote Speakers

Milestone Insights· 7 June 2018
If you work in Hospitality, you probably know about Chip Conley. Chip was CEO of his innovative company – Joie de Vivre Hospitality – for 24 years. He founded Joie de Vivre at age 26 and took an inner-city motel and turned it into the 2nd largest boutique hotel brand in the world. Chips is also well known for having accepted an invitation from the founders of Airbnb to help them transform their rapidly growing company into the world’s largest hospitality company.

Workshops at HSMAI's ROC

Milestone Insights· 6 June 2018
Join us at HSMAI’s Revenue Optimization Conference for 3 hands-on sessions on digital marketing for hoteliers: 1:30 to 4:20pm on June 19, Houston, TX. Each session is 100% free – but space is limited, so sign up today!

Webinar Recap: Digging into ADA

Milestone Insights·23 May 2018
Watch a video of our ADA webinar, get links to the webinar recording and slide deck, as well as some additional information about ADA

May was a month of awards for Milestone

Milestone Insights·16 May 2018
We are constantly striving to put forth work that is worthy of merit, that’s why we consistently submit our new projects to various associations that judge the quality of our work. We recently heard back from the Stevie American Business Awards, as well as the Communicator Awards, who had some good things to say about us.

GDPR is almost here - What you need to know

Milestone Insights· 5 April 2018
On May 25 2018 the European Union (EU) will put into effect the General Data Protection Regulation (GDPR). The GDPR will strengthen and unify data protection of all individuals who reside in the EU. The GDRP is one of the most comprehensive data privacy regulations in the world and is part of an ongoing effort by the EU to create a privacy-based framework that will ultimately culminate in the release of the ePrivacy regulations sometime in the near future. The primary aim of the GDPR is to give control to EU citizens and residents over personal data and to create a unified framework that all members of the EU can adopt to protect citizens. With personal data – and the misuse of personal data – becoming critical conversation points across the Globe, understanding the implication of the GDPR is important for any business.

10 Steps to Omnichannel Success

Milestone Insights·28 March 2018
Regardless of the size of your business, personalized strategic marketing programs have become a “must have.” Consumers own and use multiple devices and require multiple touch points with your business before they decide where to spend their dollars. This fundamental challenge of marketing to the modern consumer is at the heart of the need for an omnichannel strategy. When embarking on an omnichannel strategy, you need to consider 10 critical elements:

6 Keys to Digital Marketing Success in 2018, Part 4: Paid Media

Milestone Insights·21 March 2018
Any successful paid media campaigns starts with your business goals. Depending on your business need, you will then map your digital media strategy, leveraging customer data to grow loyalty and business, using audience targeting and applying personalization strategies, continuous testing and fine-tuning based on results and performance of your campaigns. You can learn more about our omnichannel approach by visiting the digital media advertising section of our website

Announcing: Spring 2018 Edition of Milestone Digital Presence Cloud with New User Interface

Milestone Insights·16 March 2018
This week At the annual SMX West Conference, Milestone Inc. announced the upcoming launch of the Spring 2018 edition of Milestone’s Digital Presence Cloud. The Digital Presence Cloud helps multi-location or multi-person businesses with their digital marketing. Milestone’s platform provides Content Management, local search, review monitoring, social media monitoring and analytics for any business that needs to drive traffic to physical locations. Hotels, retailers, financial institutions, doctor’s offices and auto suppliers are just some of the businesses that can benefit from Milestone’s platform.

6 keys to Digital Marketing success in 2018, Part 3: User experience

Milestone Insights·27 February 2018
In 2018, user experience will be key for your site design and development initiatives. Site speed, readability, and site architecture will be critical to ensuring smooth user experiences and navigation. Having a good user experience for your website ultimately improves user satisfaction and ROI.

Announcing Milestone Insights 2018 edition

Milestone Insights·22 February 2018
Milestone’s Innovative digital marketing competitive benchmarking platform comes with new features and affordability for location-based businesses of all sizes. At HSMAI’s annual Digital Marketing Conference, Milestone announced the immediate availability of the 2018 version of Milestone Insights. The digital marketing benchmarking and competitive analysis platform is designed specifically for the needs of location-based businesses and comes with features designed to make it easier for hotels and any local business to truly understand how they rate in the digital ecosystem against their top local competitors.

9 steps to drive more direct bookings for your hotel

Milestone Insights·15 February 2018
Getting your bookings through OTAs can be a costly proposition – often as much as 40% to 50% of your business. Of course, eliminating OTAs from your revenue stream is both unlikely and, in most cases, unwise. There are, however, some key strategies you can implement to maximize direct revenue:

6 Keys to Digital Marketing Success in 2018 Part 2: Content

Milestone Insights· 8 February 2018
In 2017, digital marketing saw a shift in content strategy toward a more personalized and intent-based approach to user experience. For an online business to win market share in 2018, each phase of the customer journey will require a well-planned and integrated content strategy – from consumer planning and “discovery” stages to booking and post-purchase. Your business goals, strategies, social channels, and all digital assets should be aligned with a content strategy built around search trends and engaging customers in meaningful, personal, and dynamic ways:

Case Study: The Impact of Google posts on visibility, CTR, & Ranking

Milestone Insights· 7 February 2018
For the purposes of this case study, we recorded data on Google posts created for three separate spas and one restaurant during the month of December. The numbers collected from these subjects show a high correlation between the time at which the Google posts were made, and the change in the rankings of the URL directly associated with the Google My Business page (GMB), as well as increase in click-through rate (CTR) for the homepage of the website.

Why it's crucial for businesses to respond to reviews

Milestone Insights· 2 February 2018
Reviews have become an integral part of our customer journey. “90% of customers read reviews before visiting a business,”* directly impacting the success and growth of a business, especially small and mid-sized businesses. Monitoring your online reputation is an ideal means of measuring the consistency of your customer experience, providing a business clear insights into what consumers think about their consumer to business interactions.

6 keys to Digital Marketing success in 2018, Part 1: Mobile

Milestone Insights· 1 February 2018
According to Mary Meeker’s 2017 Internet Trends Report, the typical US consumer spends more than 3 hours per day on their mobile devices. 2018 will be the year to maximize share of mobile search and establish robust strategies around mobile. Searches from mobile devices that include the word “best” have grown by 80% in the past two years. The chart below shows the percentage of searches carried out on a mobile device across different industries and shows interesting variance by industry.

eBook: 6 Digital Marketing Trends that will Matter in 2018

Milestone Insights·26 January 2018
As we start the new year, digital marketers face a more complex customer journey with more steps and devices than ever. Consumers are increasingly relying on voice search technology, making being “the” answer critical. How does a modern marketer face the challenge of technology in 2018? What are the key trends that need to be watched? To be successful in 2018, digital marketers will need to focus on 6 key areas. Download our eBook below to learn how 2018 will be shaped by key trends:

Milestone Enhances Local Events Publishing Platform with New Channels & Third-Party Site Compatibility

Milestone Insights·26 January 2018
Milestone’s Local Events can now push events to Facebook Local and Eventbrite and can be deployed on non-Milestone CMS websites. Digital Marketing software vendor Milestone Inc has launched new features for its local events publishing platform. The events platform, part of Milestone’s Digital Presence Cloud, allows businesses to add local events to their website manually, or by accepting events from nearby locations – automatically. “Milestone’s events management platform provides massive SEO boosts to businesses,” said Sathya Krishnamurthy, Milestone VP of Products. “A business in Chicago could accept Chicago Cubs games and instantly add 81 locally-relevant pages to their website,” continued Mr. Krishnamurthy. Milestone events wraps each deployed event in schemas and publishes each one on an individual page, creating exceptional SEO opportunities for location-based businesses.

Google Search Ranking Algorithm Updates

Milestone Insights·28 December 2017
December is the month of festivities and family holidays, usually business activity is much slower with techies taking a break from a whole year of hard work… JUST KIDDING! Search engine land recently published updates and changes happening to Google SERP, just when you thought it was ok to take it easy for the holidays.


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