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  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

How clean CRM data makes or breaks customer experiences·21 February 2019
Too often, a CRM is treated as a catch-all for customer data. And over time, it gets messy. How to clean up your CRM data quality.

The IoT 2019: Many 'things' ahead, but here are four predictions·15 February 2019
Bain & Company forecasts that the market for the Internet of Things will grow to about $520 billion by 2021. Here are four predictions for the IoT in 2019.

Q&A with Absolutdata CEO on AI-powered decision making·15 February 2019
Interview with Anil Kaul, CEO of Absolutdata, on their company, their technology, where they're headed, and how they're using AI to drive better decisions.

Influencer marketing tips: 3 ways to rethink your strategies·14 February 2019
Twitter has reported that almost 40% of its users have purchased something after reading an influencer’s tweet. Tips for what works and what doesn't in influencer marketing.

Survey: Streaming mobile video user frustrations worldwide·14 February 2019
When frustrated with a streaming service, 60% of users will take some sort of action -- whether trying again later or abandoning the service altogether.

Seven tips for multichannel marketing success·13 February 2019
64% of when customers switch from one brand to another, it's driven by a lack of relevance. Multichannel marketing tips for how to overcome that.

Snapchat Advertising: How to create your Snapchat Ads·13 February 2019
An estimated 94% of US young adults aged 18-24 use Snapchat, and 92% of US teens aged 12-17 are also Snapchat users. Here's a complete guide to Snapchat Ads.

Marketing planning goals: Past, present, and future·12 February 2019
Marketing planning goals have undergone quite the changes over the years. From year-end analyses to now instant, new tech continues to change the game.

Event: Master your enterprise search marketing strategy·11 February 2019
Where is SEM headed in 2019? How can you scale SEM globally? Join with other senior leaders to discuss all things enterprise search marketing strategy.

Top 8 A/B testing elements for email marketing campaigns·11 February 2019
A/B testing in email marketing campaigns can boost subscriber engagement and conversion rates. Here are the 8 top elements to make sure you experiment with.

Amazon Advertising class: Nail these 7 essential growth hacks· 8 February 2019
As of late 2018, brands have reallocated up to half their Google Search ad budgets to Amazon. New Amazon Advertising class to learn 7 specific success steps.

Five trends shaping digital transformation in 2019· 8 February 2019
The digital space will continue to evolve quickly in the year ahead. Adobe’s Stacy Martinet discusses the trends marketers must know to stay on top.

Why using too many data management tools is bad for strategy· 6 February 2019
Companies use an average of 7 separate tools to make sense of their data. 43% plan to add yet another one this year. Here's why that's bad for strategy.

Six customer data metrics that really matter· 6 February 2019
62 percent of executives report relying on their gut when making proposal or partnership decisions, but research confirms that the best decisions are made based on data. Here are six metrics to watch for customer data.

How brick & click retailers can win with personalization in 2019· 5 February 2019
Nordstrom and Walmart are growing their ecommerce businesses faster than Amazon. Here are four ideas for how retailers can personalize experience in 2019.

Survey: What digital skills training do brands need for employees· 4 February 2019
Nearly a quarter of employees receive just one day of digital skills training in an entire year, according to our recent survey. How brands can change this.

Facebook unveils its plans for 2019: What's next?· 1 February 2019
Zuckerberg shared Facebook's Q4 earnings, as well as their product roadmap and plans for 2019. Here's an overview of all the key points to know.

Five tips to increase social media engagement·30 January 2019
77% of people in the US have a social media account. But few brands succeed at engaging followers. Here's how you can increase social media engagement.

B2B strategy for 2019: Four steps to get started·30 January 2019
Looking to start a B2B strategy this year? Here we take a new brand and walk you through four steps to get started, and which five metrics to monitor.

Martech news roundup: Facebook integrations, Kustomer funding, Adobe & Microsoft acquisitions·28 January 2019
Zuckerberg wants to integrate WhatsApp, Instagram, and Facebook Messenger by 2020. This presents several important privacy and antitrust concerns — not to mention an engineering challenge.

Tips for how to improve your YouTube video rank·28 January 2019
According to YouTube's video search algorithm, here are the onsite and offsite factors to optimize for when trying to improve your YouTube video rank.

Meet, the AI-driven software that's personalizing consumer engagement·24 January 2019
Using AI-driven technology to automate communication between a brand and its customers since 2016, Palo Alto-based is quickly changing the face of engagement.

How to generate more leads with your video marketing·24 January 2019
Video marketing is estimated to account for 80% of all online traffic by 2021. Here are three expert tips to follow to drive traffic and leads with video.

How Walmart is going all in on artificial intelligence·22 January 2019
Walmart is experiencing its highest sales figures in nine years. Artificial intelligence is a huge part of the company's plan to keep them there.

Why mobile messaging might be your next top revenue channel·22 January 2019
Think for a second: How many unopened emails do you have right now vs unread texts? Here's why brands are using mobile messaging with consumers instead.

How to design a complete immersive AR experience·21 January 2019
Tips from an AR expert on how to plan, build, and perfect an immersive AR experience. How to keep users engaged, prototype, and make something awesome.


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