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  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

Six key social media marketing trends for 2019·14 December 2018
It’s the right time now to start planning your social media marketing strategy for 2019. These are the key trends to follow for another successful year of social media marketing for your business.

Tips for retaining clients and growing recurring revenue·11 December 2018
Like any healthy long-term relationship, retaining clients requires trust, open communication, and a willingness to commit from both parties.

Using "emotions" in your social media strategy: Best practices· 7 December 2018
Psychology plays a vital role in marketing. How can teams use and cater to emotions in social media strategies? Examples of campaigns and tips for success.

The impact of increased Amazon presence in digital advertising· 6 December 2018
The online advertising market is expected to top $88 billion this year. How increased Amazon presence affects the scene, and the unique advantage they have.

7 holiday marketing mistakes to avoid in 2018· 5 December 2018
Ecommerce and retail marketers are bringing their top game for this holiday marketing season . Here are 7 things to be sure to avoid.

5 Instagram marketing tips for better ROI·30 November 2018
Depending on your product or service, Instagram marketing could be an essential piece of your social media strategy. Here are 5 tips for better ROI.

How to collect attendee data at live events·30 November 2018
Missing signals at live events? Here are 4 of the best ways to collect attendee data: registration data, in-session questions, social media, and surveys.

Blockchain can give torrenting a much-needed makeover·29 November 2018
Torrenting has a bad rep, but can use blockchain and tokenization to encourage a more responsible user base, rewarding users for contributions.

How legacy retail brands can evolve for today's digital consumer·28 November 2018
What challenges led to Sears' demise, and what can similar legacy retail brands do to adapt their technologies and strategies in a competitive market?

Tips for using influencers in your Amazon holiday strategy·28 November 2018
49% of shoppers rely on influencers when making purchasing decisions. Tips for using influencers in your Amazon holiday marketing strategy.

Microsites: how to use them to shake up your digital presence in 2019·27 November 2018
Microsites can be 4x more effective than traditional campaigns. What they are and how to use them for your 2019 product launches and campaigns.

Black Friday, Small Business Saturday, Cyber Monday 2018 sales·26 November 2018
Cyber Monday is estimated to be on track for $7.8 billion in sales today, an 18% YoY increase from 2017. If we hit these numbers, Cyber Monday 2018 will be the biggest online shopping day in U.S. history.

AI is better than ever, so why is our messaging so far behind?·23 November 2018
74% of consumers (including me) are willing to give up data for a more personalized ad experience. Why am I being chased around the internet with T-rex pjs? Here are a few examples of innovative companies who use AI to create messaging that matters.

Strategies for how to test your Facebook ad campaigns·21 November 2018
Facebook has two features to help determine which creative is best: Dynamic Creative Optimization (DCO), and split testing to run A/B comparisons.

Is any social media engagement good engagement?·21 November 2018
In the world of social media, not all engagement is created equal. Consider who you reach, who your target audience is, and who your competition engages.

AI's role in mobile app monetization·20 November 2018
Expect AI to benefit mobile app developers and publishers in three key ways: improved ad pricing, optimized user experience, and mobile ad fraud removed.

How brands can use AI to boost their email marketing metrics·19 November 2018
AI makes hyper-personalized experiences possible, and has an eye for details and patterns that humans fail to recognize to improve email marketing metrics.

Think AI is just for enterprise? Think again.·19 November 2018
Many businesses, especially SMBs, mistakenly believe that AI is only for enterprise. Here are AI use cases for businesses of all sizes.

Not advertising on Amazon? You're probably missing out·16 November 2018
A quick guide to some of the most popular Amazon ad options: sponsored brands, product display ads, sponsored product ads -- and why to use them.

Social media Stories on the rise in 2018 holiday ads·15 November 2018
38% of brands included FB Stories in their 2018 holiday marketing and 37% said Instagram Stories, making these two of the most popular new ad opportunities.

New research: Marketers focused on Stories, mobile, and Amazon ads for 2018 holiday push·14 November 2018
Research report on digital marketing spend for the 2018 holiday season. Brands put more advertising dollars toward social media Stories, mobile, and Amazon.

Why all the hype around AI in marketing?·13 November 2018
AI can help marketers make experiences so relevant, timely, and consistent, that it's estimated every new piece of software will include it by 2020.

3 reasons your front-end email platform and back-end delivery vendors need to break up·12 November 2018
For a more personalized email marketing solution, you may need to consider separating your front-end platform from your back-end delivery vendor.

Connected TV: The challenges and opportunities for marketers·12 November 2018
Connected TV is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting.

5 tips to reduce CPC in Google AdWords· 9 November 2018
Running Google AdWords campaigns? 5 tips to reduce CPC while not damaging your AdRank, reach, conversions, and performance.

Can you explain the difference between blockchain and Bitcoin?· 8 November 2018
Not every marketer can, which is why AdLedger and several (competing) global advertising agencies have partnered on a blockchain education initative.


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