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  • Meet Minneapolis: Travel to the Twin Cities this Summer for HITEC 2019

    We all know that travel can be a real hassle. So, what about a trip makes it worth packing up your suitcase, saying goodbye to your family for the next few days, fighting the airport and staying in a.

  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • A Series of Must-Read Articles on Cybersecurity Produced by the HFTP Research Centers

    Data security remains a pressing concern and top priority for the hospitality industry. The HFTP Research Centers are dedicated to producing findings that can significantly aid hospitality businesses in their efforts to protect their guests’ privacy and personal information against potential cyber threats and attacks.

  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

CMO spend on analytics expected to double in next three years, despite overall economic uncertainty·23 April 2019
Recent research shows marketing spend on analytics forecast to double in the next three years, despite CMO optimism about the economy at lowest levels since August 2011.

Martech news roundup: Salesforce + Google Cloud, Vimeo buys Magisto, IAB Tech Lab new products·16 April 2019
Roundup of top news in martech from the week of Apr 8-Apr 16, 2019.

GDPR checklist for digital experience management platforms in 2019·16 April 2019
What should brands look for when choosing such a solution? A six-point checklist to help brands achieve marketing goals in the privacy and compliance age.

The science of email marketing: How psychology can help email open rates·10 April 2019
The Zeigarnik Effect: Human brains pay more attention to incomplete tasks than completed ..... Four psychology tips for more engaging email marketing.

Martech news roundup: Marketo partnerships, new LinkedIn capabilities, WhatsApp Business for iOS· 8 April 2019
After receiving criticism for using algorithms that recommend content to users without explaining how they work, Facebook is responding. Users will now be able to click a “Why am I seeing this post?” button, as well as adding more information to the “Why am I seeing this ad?” button that the company has had since 2004.

Top 11 social media marketing tools for 2019· 2 April 2019
Top social media marketing tools for 2019 and key points to consider for each. Hootsuite, Buffer, Lightful, Sprout Social - which is best for your business?

Martech news roundup: Facebook's Ad Library, Google's AMP for Email, relaunch of BitTorrent Live, and more· 1 April 2019
Users of the Dropbox desktop app on Windows and Mac will now be able to search for anything in their Dropbox account, whether or not its synced to the desktop app, including documents from Paper. Users who have a Dropbox Professional or Business plan, will also be able to search the actual text in the documents.

Digital analytics for media: Four use cases for quality data·27 March 2019
Here’s how using your data wisely can help your media organization survive and thrive in four key areas: audience, content, monetization, and retention.

Amazon is aggressively entering entertainment - with two big advantages·22 March 2019
As Amazon aggressively embraces entertainment, the company has two distinct advantages over competitors like Netflix: Data and diverse offerings.

Mobile engagement in DTC marketing: Digital + physical·21 March 2019
Vibes CMO Sophie Vu explores three trends for DTC marketing in 2019. How mobile engagement is at the core for brands like Chipotle, Allbirds, Casper, more.

How emerging tech is eliminating the need for ad blockers·19 March 2019
Ad blockers could cost advertisers more than $40 billion by 2020. Three examples of what companies like Spotify are doing to eliminate the need altogether.

How to calculate customer lifetime value (CLTV): The complete guide·19 March 2019
Forbes found that it costs 5x as much to attract a new customer as to retain an existing one. Here's everything you need to know about calculating CLTV.

Martech news roundup: Changes at Facebook, new Google Ads and Twitter tools, Facebook replacing relevance score·18 March 2019
Facebook CEO Mark Zuckerberg announced last Thursday that both Chris Cox, Facebook’s chief product officer, and Chris Daniels, Vice President of WhatsApp, are stepping down. To fill in these new gaps, Will Cathcart, who previously oversaw the Facebook app, will now handle WhatsApp, and Fidji Simo, who led Facebook’s video production, will now lead the Facebook app.

Five ways to take your marketing automation further with AI·18 March 2019
AI could lead to an economic boost of $14 trillion in additional gross value added (GVA) by 2035, according to Accenture research. 5 ways we'll see changes.

Two top officials leave Facebook as Zuck focuses on privacy·18 March 2019
On March 14, Facebook's Chief Product Officer and head of WhatsApp announced their departures, tied to Zuckerberg's new privacy-focused direction.

What makes retail mobile apps rock solid, according to Forrester Research·18 March 2019
Consumers are selective about the mobile apps where they spend the majority of their smartphone time. Forrester determined what makes a great retail one.

Five lessons learned from conversations with brilliant CMOs·15 March 2019
I talked with five super smart CMOs. Here are the five main takeaways we can learn from their experience as leaders in marketing and marketing technology.

Adthena gets $14M Series A funding for search marketing intelligence·13 March 2019
This morning, Adthena announced $14 million to further expand into the US market and continue to develop products, specifically around paid search AI.

LiveRamp 2019: Using IdentityLink to level the playing field for identity on the open internet·12 March 2019
LiveRamp has made their IdentityLink solution available to all DSPs. We talked with their VP of Strategic Partnerships on how this move will shape adtech.

Why a cohesive search, social, and ecommerce strategy is the key to conversions·11 March 2019
Five ideas for how to streamline your search, social, and ecommerce strategies -- each of which is inextricably linked in the purchase process.

How to execute on your big retail marketing ideas for 2019·11 March 2019
JLL Retail estimates that ecommerce brands will build 850 physical stores in the next five years. Three tactics for your retail marketing plan this year.

Four takeaways for CMOs from Mobile World Congress 2019· 7 March 2019
Nearly 110,000 people attended last week's huge event in Barcelona. 5G prototypes, D2C tech brands, and GDPR were just a few of the main takeaways.

The future of Facebook according to Zuckerberg and how it affects social media marketing· 7 March 2019
Facebook is changing the future of social media marketing by promising to focus on private messaging. How does this decision affect marketers?

Customer analytics versus web analytics: Know the difference· 6 March 2019
Types of customer analytics and web analytics, most popular tools for each, why they're important, and what impact they'll have on your business.

Are you making the most of your DMP? Four use cases you need· 6 March 2019
A data management platform (DMP) is the backbone of data-driven marketing and unifies and organizes your first-, second-, and third-party data.

Yes, even online form experiences can be excellent: Here's how· 5 March 2019
The IDC predicts that by 2021, businesses that invest in providing a frictionless user experience will see a 20% decrease in customer attrition.


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