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  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

  • HFTP GDPR Guidelines: Hospitality Guest Registration Cards

    This document offers recommendations for guest information collection on the guest registration card along with consent for use. It can be used as a guideline for loyalty cards, health data, export of data outside of the EU, privacy policies and direct marketing.

Location, location, location: Where do Snapchat users go before shopping?·7h
Much more forthcoming with marketers these days, Snapchat has valuable location data that demonstrates where users tend to go before and after they shop.

The state of content marketing landscape·7h
If you want to future-proof your social media strategy, you need to pay attention to the latest social media marketing changes. Social media marketing is maturing and it's time to notice the changes. How will they affect our future tactics?

Weekly martech review: IBM's Food Trust blockchain, LinkedIn acquires Glint, Talldesk valued >$1B·15 October 2018
In our review of last week’s martech news, we highlight IBM launching their Food Trust blockchain, LinkedIn acquiring employee engagement platform Glint, and Talldesk’s latest round of funding bringing their total valuation to >$1B.

Up your open rate with kinetic email·15 October 2018
Engaging, kinetic emails can stand out in our "always on" culture. In 2018, kinetic email is key to successful mobile marketing.

Brands are moving to in-house programmatic: Is it the right choice?·11 October 2018
Nearly 40% of advertisers now execute in-house programmatic, new report shows. What's behind more companies moving this way, and is it the right choice?

3 ways advertisers can combat ad fraud in mobile marketing·11 October 2018
Ad fraud has become more common on mobile, with schemes getting ever more sophisticated. Here are three steps to consider for prevention.

How can augmented reality enhance the experience for sports fans?·10 October 2018
As people continue to second-screen and expect more from venues, AR gives brands the opportunity to improve the experience.

Weekly martech review: Braze $80m Series E, Torchlite freelance marketplace, Facebook first-party cookies· 8 October 2018
In our review of last week’s martech news, we highlight Braze latest $80m Series E funding, Torchlite funding for marketplace of digital marketing freelancers, and Facebook’s new first-party cookie option to collect ads from Safari.

Impact using Mediarails acquisition to continue to grow partner marketing· 5 October 2018
Partner marketing accounts for 75% of global revenue, but most companies haven't focused on it until recently. Impact, now with Mediarails, is changing that,

Display ads 101: what they are and how to do them well· 5 October 2018
An intro guide to display ads: what you need to know about display advertising, pros and cons, and how to make sure you do them well.

2018's Woman of the Year and Silver Stevie Award-winner, Eff Creative CCO Toby Hassan-Fishman· 4 October 2018
Toby Hassan-Fishman was recently named “Woman of the Year” at the 15th Annual International Business Awards and was the recipient of the Silver Stevie Award.

ClickZ's guide to email marketing triggered messages· 4 October 2018
According to the Data & Marketing Association, triggered messages account for more than three-quarters of email marketing revenue. Here are five of them.

Hey Siri, enter customer data: Will Apple and Salesforce revolutionize CRM?· 3 October 2018
Last week, Apple and Salesforce announced a new partnership that aims to create "powerful new mobile apps for business;" a move that could also be the solution to salespeople's most common gripes with their CRM systems.

MarTech Conference day 2: throughout the day updates· 3 October 2018
Throughout the day updates from day two of the MarTech Conference 2018 in Boston. Notes, highlights, and key quotes from mainstage keynotes.

Can omnichannel deliver? Only with the right strategies· 2 October 2018
It's not enough to just talk about omnichannel - we have to look at customer-facing implications to make sure our added channels aren't just added steps.

MarTech Conference Day 1: throughout the day updates· 2 October 2018
Throughout the day updates from day one of the MarTech Conference 2018 in Boston. Notes, highlights, and key quotes from mainstage keynotes.

Weekly martech review: BrandTotal $6m funding, Salesforce's Customer 360, AT&T ad business Xandr.· 1 October 2018
In our review of last week’s martech news, we highlight BrandTotal closing $6m Series A funding, Salesforce launching Customer 360, and AT&T launching new advertising business Xandr.

An inside view on navigating Amazon: Q+A with Downstream CEO Connor Folley· 1 October 2018
We spoke with Amazon alum Connor Folley, who founded Downstream, which helps marketers use automation technology to maximize their Amazon ROI.

A year of ad tech in review: drastic change in digital publishing·28 September 2018
It's been quite the year in ad tech. Here's a recap of some of the major changes that have happened affecting the industry.

Kenshoo support of Apple Search Ads to simplify mobile search ad campaigns·27 September 2018
Kenshoo announced plans to add Apple Search Ads to its platform so advertisers can manage Apple, Bing, Google, and Facebook campaigns in the same place.

Which mobile ad formats really catch the consumer's eye?·27 September 2018
Viewability is a prized metric, but it doesn't tell the whole story. A new study used biometric technology to see what kinds of mobile ads really resonate.

AI is driving a new business function: Digital ethics·26 September 2018
Big data and AI call for a new business competency: Ethics. With cyberthreats and new regulation, 2018 has been a pivotal year, and leading organizations are rising to meet that.

Instagram Shopping becomes more powerful for brands·26 September 2018
Instagram Shopping has become more prominent in the app. With more personalization and Story tags, here's what marketers need to know about the update.

What makes Pinterest so shoppable?: Q&A with Product Manager Tim Weingarten·25 September 2018
We spoke with Tim Weingarten, a product manager at Pinterest, about the platform's inherent shoppable, its evolution into search, and what's next.

For ecommerce brands, the race is on for top spots in voice search·25 September 2018
Smart speakers, like Google Home and Amazon Echo, aren't going away--which means new opportunities for voice search. Brands should act now to stay on top.

Weekly martech review: Hootsuite integrates Google Ads, Pinterest opens API, Adobe acquires Marketo·24 September 2018
In our review of last week’s martech news, we highlight Hootsuite integrating Google Ads, Pinterest opening their content marketing API, and Adobe acquiring Marketo.


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