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  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

When You Shouldn't Listen to Your Customers (And When You Should) [Infographic]

MarketingProfs·Requires Registration ·21 February 2019
We've all heard the old chestnut: "The customer is always right." But what about when the customer isn't right? There are in fact times you should not listen to your customers. (But we wouldn't suggest making it a blanket habit! Listening to customers is often invaluable, as most marketers know).

The Optimal Sales Cadence: Frequency and Duration Benchmarks

MarketingProfs·Requires Registration ·21 February 2019
How many times should salespeople contact prospects? How long should outreach last? What is the optimal spacing between contact attempts? How quickly should sales reps respond to prospects?

Five Unconventional Ways to Attract Website Traffic

MarketingProfs·Requires Registration ·18 February 2019
Via the World Wide Web, you can potentially reach millions all around the globe as soon as your site goes live. Unfortunately, that rarely ever happens.

Push Notifications vs. SMS vs. Email: A Comparison [Infographic]

MarketingProfs·Requires Registration ·18 February 2019
Push notifications, email, and SMS can reach consumers in highly personalized ways, and all three behave and perform similarly to meet the goals of marketing campaigns. Perhaps for that reason, those three channels are sometimes thought of as interchangeable.

Context Is Everything: Language and Voice in Marketing Messaging [Video]

MarketingProfs·Requires Registration ·18 February 2019
"Symbolic consumption" refers to the way consumers buy into a lifestyle around a brand: When we purchase, we're not just buying into a single product, we're communicating the things that product stands for.

2019 Martech Predictions: From Facebook Marketing to Meeting Automation

MarketingProfs·Requires Registration ·18 February 2019
At the end of the year, we spend time to reflect, learn and look ahead to the new year. Taking a look back at the past year in the martech industry, one thing comes to mind: growth. With more than 6,000 solutions available for businesses, the martech industry is continuously solving day-to-day problems for companies of various industries in efficient, effective, and innovative ways.

Join the Marketing Rebellion or Get Left Behind: Author Mark Schaefer on Marketing Smarts

MarketingProfs·Requires Registration ·14 February 2019
Customer loyalty isn't really a thing anymore, but the few customers who are loyal are your most valuable marketing assets. To stay relevant, companies need to find a way into the two-thirds of marketing that's happening outside their control.

Marketers Beware: #BadStockPhotosOfMyJob

MarketingProfs·Requires Registration ·14 February 2019
A hashtag is making the rounds on Twitter, and it's one that marketers should be sure to take note of: #BadStockPhotosOfMyJob. The hashtag, started by scientists, shows stock images that fail to accurately represent what professionals of all kinds actually do.

The 20 Biggest Winners on Google Search Last Year

MarketingProfs·Requires Registration ·14 February 2019
YouTube and Amazon were the sites that made the biggest gains in organic search engine visibility last year, according to recent research from Searchmetrics.

How to Beat the Competition With Market Intelligence on Content, Positioning, and Leads

MarketingProfs·Requires Registration ·11 February 2019
Marketers have great visibility into what's happening within their company and what's happening throughout their marketing team. With so much to keep tabs on—from ads to blogs to positioning—marketers sometimes lack a thorough understanding of what's happening outside the four walls of their business, however.

Customer Retention: How to Assess and Improve Your B2B Customer Lifecycle

MarketingProfs·Requires Registration ·11 February 2019
By closely examining how a customer is acquired, retained, and (potentially) lost—call it the customer lifecycle—you can determine the points of strength and weakness of the process, and attach relative values to your customers based on how long they've bought from you and the journeys they've taken.

16 Planning Tips for Tradeshow Success [Infographic]

MarketingProfs·Requires Registration ·11 February 2019
Tradeshows generally cost a lot of money and time. They are massive marketing investments that are worth getting right.

Your Guide to Credit Card Processing Fees and Rates [Infographic]

MarketingProfs·Requires Registration · 7 February 2019
Small business owners have enough to worry about without getting into the nitty-gritty of credit card transactions. As long as your process works and you're able to accept payments from your customers, then you have more important things to worry about.

Caught Between Technology and Creativity: Can Marketers Strike a Balance?

MarketingProfs·Requires Registration · 7 February 2019
To define the current balance between data and creativity in marketing, we first have to look to the past for context. Millennial marketers have never known a world without tech and data. But for veteran marketers, the growth of technology use in marketing may seem a slow evolution, despite the rapid pace of change.

The Local Search Factors That Matter Most

MarketingProfs·Requires Registration · 7 February 2019
Marketers say succeeding on local search often simply comes down to a business's location, according to recent research from Moz.

21 Instagram Stats Every E-Commerce Brand Should Know [Infographic]

MarketingProfs·Requires Registration · 4 February 2019
It's hard enough for business to see a positive ROI on many of the more business-friendly social platforms, so putting your brand on Instagram might not seem worthwhile.

What Workers Want Most From Employers

MarketingProfs·Requires Registration · 4 February 2019
Workers say what they want most from employers is to be compensated and treated fairly, according to recent research from Clutch.

Unleash the Power of Video Marketing for Your Business: Five Ideas for Video Content

MarketingProfs·Requires Registration ·31 January 2019
Creating online content for your brand is one of the best ways of reaching customers and improving visibility.

How Voice Search Can Drive Phone Calls to Your Business [Infographic]

MarketingProfs·Requires Registration ·31 January 2019
When you type in a search request, it's logical that your next step is to click through to a website. So when you use voice search, what's your next step?

Five Reasons Your Marketing Messages Aren't Hitting the Spot, and How to Make Sure They Do

MarketingProfs·Requires Registration ·31 January 2019
A lot of marketing directors are constantly tweaking their messaging. Sure, it's easy to get jammed up. Especially when you've got so many moving parts to consider. But I've spotted a few common issues that show up in the messaging of all kinds of businesses, whether they're brand new or three decades established.

How to Perform a Detailed SERP Analysis to Find Low-Difficulty Keywords

MarketingProfs·Requires Registration ·28 January 2019
Why Low-Difficulty Keywords Are Worth Your Time Backlinks are the most influential ranking factor in Google's non-localized algorithm, according to industry experts. I won't deny that there are a lot of other factors that influence rankings, but it's also important that everyone in the SEO industry understand and appreciate the influence backlinks have on rankings.

13 Psychological Pricing Hacks to Increase Sales [Infographic]

MarketingProfs·Requires Registration ·28 January 2019
What’s the difference between $1.00, $0.99, and $0.98? More than you might think. We’re not talking about a few cents here. We’re talking about pricing psychology, which is explained in this infographic from Wikibuy, a browser extension that finds lower prices at other sellers while you shop on Amazon.

15 Ways to Tap the Power of Collaborative Content

MarketingProfs·Requires Registration ·28 January 2019
Two heads are better than one. Teams can accomplish what individuals cannot. Unity is strength. I would guess you're picking up on where I'm headed... In this article, we're going to explore the immense possibilities of content created through collaboration. Why do such a thing? I'll answer that question with a short list, and then we'll dig into a longer list of ways to bring collaborative content to life.

How to Use Augmented Reality to Attract Customers [Animated Infographic]

MarketingProfs·Requires Registration ·24 January 2019
Augmented reality can help your brand stand apart from the competition by offering interactive and engaging experiences.

How Customer Participation Builds Trust in the Age of GDPR

MarketingProfs·Requires Registration ·24 January 2019
The term "customer participation" is sometimes used interchangeably with "customer engagement," but to do so misses the mark on why the former is so much more than the latter.

Five Email Trends and Best-Practices for 2019

MarketingProfs·Requires Registration ·21 January 2019
A change in calendar year is an ideal time to think about where things have been and where things are going. For email marketers, the future is bright—as long as we take advantage of important trends and apply best-practices.

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