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  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

  • HFTP GDPR Guidelines: Hospitality Guest Registration Cards

    This document offers recommendations for guest information collection on the guest registration card along with consent for use. It can be used as a guideline for loyalty cards, health data, export of data outside of the EU, privacy policies and direct marketing.

How to Create a Video Marketing Strategy

MarketingProfs·Requires Registration ·15 October 2018
Before you add video to your marketing arsenal, you need a strategy that goes beyond simply creating and uploading videos. Your video strategy should address why you're making them, for whom you're making them, and how they will help you reach your goals.

Word-of-Mouth: Why Chatter Matters for Your Brand [Infographic]

MarketingProfs·Requires Registration ·15 October 2018
No matter how many emails you send, how many Facebook ads you post, how high you rank in Google search results—all those marketing tactics pale in success when compared with word-of-mouth marketing.

Six Ways to Increase Revenue With Email Personalization

MarketingProfs·Requires Registration ·15 October 2018
The growing use of marketing technologies has introduced a sea change to customer experience and expectations. Nowadays, consumers expect personalized content and services as part of their purchasing experience.

The State of B2B Marketing Data Quality in 2018

MarketingProfs·Requires Registration ·15 October 2018
B2B marketers increasingly believe data quality is key to successful campaigns but nearly half are not confident in the quality of their own data, according to recent research from Dun & Bradstreet.

B2B Marketing People Line Up to See: Cybereason CMO Cindy Klein Roche on Marketing Smarts [Podcast]

MarketingProfs·Requires Registration ·11 October 2018
As the saying goes, "if you always do what you always did, you'll always get what you always got." Conventional marketing yields conventional results, yet certain industries can be slow to adopt new marketing approaches. The reluctance to change can be especially pronounced in B2B industries.

Eight Growth-Marketing Lessons From WeWork's Rapid Rise (And Its Imminent Global Domination)

MarketingProfs·Requires Registration ·11 October 2018
Shared offices with a mid-century modern decor are popping up in the world's largest cities. They are the many tentacles of coworking giant WeWork, which is now worth a staggering $20 billion. The company is in 20 countries and has over 200,000 members, and it plans to double all those numbers by 2020. But, 10 years ago, success seemed improbable.

The Influence of Instagram [Infographic]

MarketingProfs·Requires Registration ·11 October 2018
Instagram has the potential to expand awareness of your brand—but it also has the potential to cost a lot of money.

Five Ways to Use Video in Your Hiring Process

MarketingProfs·Requires Registration · 8 October 2018
For marketing professionals, praising the virtues of video content comes almost as second nature. The multimedia format has woven its way into our professional lives in a game-changing way.

How Your Business Can Win at Voice Search

MarketingProfs·Requires Registration · 8 October 2018
Voice is the biggest change to the way people search since the rise of mobile. Just a decade ago, the concept of controlling technology using just your voice was the stuff of sci-fi. Today, it's a readily accepted part of our daily lives.

Hearing Voices: How to Create Impact With the Right Voiceover [Infographic]

MarketingProfs·Requires Registration · 8 October 2018
Voiceovers are everywhere. And voiceover trends are changing. There is increased demand for accents, and the demand for non-English voiceovers is outpacing the demand for English voiceovers.

Influencing B2B Sales: Buyers' Favorite Conferences, Social Networks, and Analysts

MarketingProfs·Requires Registration · 8 October 2018
Which in-person events, social networks, and industry analyst firms have the greatest influence on B2B buyers?

Social Selling for LinkedIn: Seven Practical Tips [Infographic]

MarketingProfs·Requires Registration · 4 October 2018
Social media is often viewed among digital marketers as a tool for boosting brand awareness—and it is a good tool for that.

Are Your Value Propositions Working?

MarketingProfs·Requires Registration · 4 October 2018
A value proposition is a statement or promise you make that attempts to position your brand as worthy of being noticed and purchased from.

How Hyper-Personalization and Localization Can Give You a Competitive Edge [Infographic]

MarketingProfs·Requires Registration · 1 October 2018
Personalization. Everyone's doing it, so is it even special anymore? Do customers pay attention if emails use their first name or if you specify their company in a nurture campaign?

How to Use Voice of the Customer in B2B to Improve CX and Increase Engagement

MarketingProfs·Requires Registration · 1 October 2018
If you work on a marketing team tasked with capturing buyer attention and improving lead quality, then the idea of listening to customers should not be an alien concept.

How to Use an Agile Marketing Strategy to Improve Your Marketing Campaigns

MarketingProfs·Requires Registration · 1 October 2018
As a marketer, you've likely asked yourself or your team how you can best deliver value to your customers. Adopting an Agile marketing strategy might well be the best answer to that question.

Memorable Ad Jingles: Can Consumers Recall Classic Commercial Tunes?

MarketingProfs·Requires Registration · 1 October 2018
Do people recognize famous advertising jingles? How well do members of different generations recall different commercial tunes?

Four Tips for Gutsy Branding: How to Make Your Business Stand Out

MarketingProfs·Requires Registration ·27 September 2018
Why do different brands that sell similar products achieve different levels of success? Very likely, because of branding.

Email Optimization: Case Studies and Actionable Tips [Infographic]

MarketingProfs·Requires Registration ·27 September 2018
Many marketers consider email marketing the most effective form of digital marketing. But, as with any tool, the results you get from it depend on how well you use it.

Four Ways Design Can Help You Market to Women

MarketingProfs·Requires Registration ·24 September 2018
Marketers talk of Millennials—a group ranging from Malala Yousafzai to Miley Cyrus—and how they are a tricky group to target, especially when a gender-specific product is at the heart of the sell. After all, many young women don't want to be targeted by gender at all.

How Marketers Can Be Strategic Influencers, and Why Their Input Is Key for Companies [Infographic]

MarketingProfs·Requires Registration ·24 September 2018
"Marketing's strategic input is essential for companies looking to succeed in today's continually transforming business environment," according to an infographic created by Vya, a simplified marketing systems provider.

2019 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions

MarketingProfs·Requires Registration ·24 September 2018
The median starting salary for a corporate chief marketing officer (CMO) in the United States is expected to be $164,000 in 2019, according to recent research from The Creative Group.

How to Use Product-Market Fit to Drive Business Growth

MarketingProfs·Requires Registration ·20 September 2018
In business, organic growth "comes down to product-market fit," says longtime software industry veteran and CEO Dave Sikora.

Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]

MarketingProfs·Requires Registration ·20 September 2018
The marketing landscape is varied and evolving, and there's a lot for marketers to keep up with. This infographic by NCC Home Learning offers statistics about customer preferences, marketing best-practices, marketing budgets, and more—all in one place.

Online Video Watching Habits in 2018: Platform and Sound Trends [Infographic]

MarketingProfs·Requires Registration ·20 September 2018
Some 44% of consumers say they watch at least five videos online per day, on average, according to recent research from Promo. The report was based on data from a survey of 500 people worldwide.

Your Three-Step Approach to Account-Based Marketing Success

MarketingProfs·Requires Registration ·17 September 2018
Marketers have long believed that consumers and business buyers' paths to purchase are inherently different.

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