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  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

  • HFTP GDPR Guidelines: Hospitality Guest Registration Cards

    This document offers recommendations for guest information collection on the guest registration card along with consent for use. It can be used as a guideline for loyalty cards, health data, export of data outside of the EU, privacy policies and direct marketing.

How cruise liners are going high tech

eyefortravel.com·Requires Registration ·17 September 2018
Scepticism there may be on the extent of millennials’ enthusiasm for cruise, despite lines’ expensive shopping sprees to kit their ships out with technology targeted at them. The US-based Cruise Lines International Association, however, has no doubts and certainly no one can deny that this travel sector is currently booming.

AI, machine learning, blockchain: for the many not the few

eyefortravel.com·Requires Registration ·11 September 2018
Big, big data is needed to power worthy AI predictive models, but that is still a work in progress, says a former lead investor in Google DeepMind.

3 counterintuitive ways to drive smart travel conversions

eyefortravel.com·Requires Registration ·10 September 2018
For almost every travel brand, the marketing and sales funnel is notoriously porous. Fickle consumers are known to hop from one site to another in the planning phase, and low numbers ultimately deliver those all-important bookings.

Customer-centricity: the new competitive edge for airline RM?

eyefortravel.com·Requires Registration · 4 September 2018
Traditionally, revenue management has sought employees with expertise in pricing and economics if direct RM experience is unavailable. Understanding the basic economics of supply and demand, the application of price discrimination, different approaches to market segmentation, and the process flow of customer purchase decision-making, are all useful in forecasting flight demand, and allocation of scarce seats across different price points.
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Distribution dilemmas, beastly rate parity and Google 'the travel company

eyefortravel.com·Requires Registration ·30 August 2018
A day in the life of somebody dealing with hotel distribution involves fighting lot of fires. “I think distribution teams are becoming more like guardians for rate and inventory parity as we look at what is happening across channels overall,” says Inderpreet Banga, senior director, e-distribution and wholesale strategy, Wyndham, who will be speaking at EyeforTravel Las Vegas.
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Is blockchain the golden ticket for tours and activities?

eyefortravel.com·Requires Registration ·29 August 2018
“Blockchain is no more than a database so get over it,” says Mike Croucher, a travel industry veteran and the chief architect at Travelport. That is not to say, however, that Croucher, who has 34 years experience in IT in travel, including as head honcho of IT at British Airways, as well as in various roles at Galileo and Scandinavian Airlines, is not interested in the potential for blockchain.
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What inflight WiFi needs for take-off

eyefortravel.com·Requires Registration ·28 August 2018
Not all airlines are ready for take off when it comes to introducing WiFi. A recent survey from satellite group Inmarsat says that around one-in-four planes currently in service offer some form of WiFi onboard. It continues that less than half of passengers surveyed (45%) have had access to inflight WiFi in the past year. However, it is clear that the demand is there. The survey finds that 65% of passengers who found WiFi connectivity available in-flight elected to use the service.

Why there should be no boundaries for travellers with disability

eyefortravel.com·Requires Registration ·21 August 2018
In London’s Kings Cross station a real-world marketing campaign seems to be resonating strongly with passers-by. A pop-up exhibition titled ‘No Boundaries’, featuring the works of 20 artists living with disabilities – both visible and invisible - was commissioned by National Rail to coincide with the launch of the ‘digital disabled persons railcard’.

Why applying probability to personalisation could be the answer

eyefortravel.com·Requires Registration ·21 August 2018
‘Personalisation’ is terrific in concept. The idea is to create a highly targeted campaign – including the ‘right’ price, product, messaging, channel – that is customised to the desires and needs of an individual traveller. Certainly, this is the way to drive higher conversions, and with a strong probability that the traveller will respond positively with a purchase.

Hyatt and Wyndham share views on recent industry consolidation

eyefortravel.com·Requires Registration ·20 August 2018
With Amadeus’ recent acquisition of TravelClick, is continued consolidation big news, bad news, good news or just another sign of the changing times? Pamela Whitby hears from two hotel heavyweights.

Expose the fakes, shut down the influence factories

eyefortravel.com·Requires Registration ·17 August 2018
Social media platforms are viewed a valuable marketing tool and reviews are crucial to travel bookings, but the growing numbers of suspicious accounts is cause for concern.

Privacy vs security: first fines reveal shift in data protection landscape

eyefortravel.com·Requires Registration ·15 August 2018
Over two months since ‘GDPR Day’, most organisations are still successfully processing personal data, but travel companies beware. With regulation now enforceable, consumers more empowered and security – a small part of GDPR – becoming an increasing focus, the Information Commissioner’s Office is keen to show it has teeth. Since May, several fines have been levied against companies making everything from annoying sales calls to not being rigorous with privacy and security. While the ICO has not fined any companies under the EU GDPR or UK Data Protection Act 2018 yet (the breaches happened before May 25), the value of these fines does appear higher.

How hospitality is using Instagram to spin from generation show-off

eyefortravel.com·Requires Registration ·14 August 2018
Hotel G in Singapore has put Instagram at the forefront of its marketing machine. Its quirky vintage aesthetic and cool décor, like the crafted colourful Native American dream-catcher which fast became the most Instagrammed objet in the hotel, is what makes this hotel, well, so 'Instaworthy'. Not to mention that it has placed an iPhone X in every room for guests to snap the perfect selfie! Related Content: Starwood on being mobile first, its social success and an Instagram flopImage: Primary Event: EyeforTravel AmsterdamArticle type: Industry InsightChannels: Social Media and MarketingTags: hospitalityInstagramsocial networkMarketingSocial MediaHotelsrestaurantsdataanalyticsRevenueMobile

Forget point-to-point, think trip purpose, says Japan Airlines

eyefortravel.com·Requires Registration ·13 August 2018
At EyeforTravel Amsterdam earlier this year, Akira Mitsumasu, VP of products & services planning Japan Airlines was tasked with answering the question: Is hyper-personalisation the new force changing the air travel experience?

Converting the Customer

eyefortravel.com·Requires Registration ·13 August 2018
From understanding where the customer is in their journey, to delivering personalized content, to creating fantastic digital experiences, we are investigating exactly what will drive customers towards your brand and push them over the line to make a booking. Download this completely free report now to optimize your conversion process and generate higher revenues.

Blockchain innovation: serendipitous, random, crazy

eyefortravel.com·Requires Registration · 9 August 2018
Blockchain technology holds promise for the travel industry, but does it have the power to disrupt how travel today is distributed and where exactly is it likely to deliver the most benefit? Views on this are divided.

Tours and activities: a category to be reckoned with

eyefortravel.com·Requires Registration · 8 August 2018
Klook, the fast-growing Asian in-destination services provider is not trying to be the Airbnb of the tours and activities sector. Chief operating officer and co-founder Eric Gnock Fah says tours and activities is a standalone category, and Klook’s recent “meaningful funding round” further proves that it can no longer be viewed as niche.
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Lessons from the silly season summer surveys

eyefortravel.com·Requires Registration · 7 August 2018
Back in 2012, a survey from insurance firm Liverpool Victoria found that many adults still went on holiday with their parents and allowed them to foot the bill. This year, a survey from Enterprise Rent-A-Car concludes that this trend now extends to parents taking and in many cases footing the travel bill for grown up children in their 50s! According to the survey, one in five (19%) adults aged 45-54 had been on holiday with their parents or in-laws in the past year, and over 75% say the older relatives contributed to some or all of the cost.
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Moscow shows the world how to do smart city

eyefortravel.com·Requires Registration · 6 August 2018
For the thousands of football fans travelling across Russia for the World Cup, smart technology was unlikely to be on their ‘check it out’ lists. Yet, the digitally savvy could have saved themselves local hassle on transport at least - Moscow is one of the world leaders in Smart City development and another 18 cities are taking part in a national smart technology project.
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Lessons from Moscow in how to do smart city

eyefortravel.com·Requires Registration · 6 August 2018
For the thousands of football fans travelling across Russia for the World Cup, smart technology was unlikely to be on their ‘check it out’ lists. Yet, the digitally savvy could have saved themselves local hassle on transport at least - Moscow is one of the world leaders in Smart City development and another 18 cities are taking part in a national smart technology project.
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How TUI is cruising into the future with data

eyefortravel.com·Requires Registration · 2 August 2018
The UK-based package holiday provider has always been data driven and continues to invest in new technologies for competitive edge.
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Booking-Didi Chuxing - it's not about the money

eyefortravel.com·Requires Registration ·30 July 2018
The recent deal between the world’s biggest travel company and a Chinese ride hailing giant is pure strategy One thing that the Booking Holdings - Didi Chuxing just announced partnership deal is not about is money. For all that Booking is putting $500 million into the Chinese ride-hailing giant, the gains are strategic. This is a coup for Didi, taking it nearer global dominance as it contemplates an IPO, and it puts Booking apps in front of a huge new audience in China’s vast domestic market.
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Podcast with Clay Newton, Director of User Research and Content Strategy for Hotwire

eyefortravel.com·Requires Registration ·30 July 2018
Clay talks consumer behaviours, social media, conversion, retention and loyalty Clay Newton, Director of User Research and Content Strategy for Hotwire talks consumer behaviours, social media, conversion, retention and loyalty in a fascinating interview with Renu Kannu, EyeforTravel Project Director.
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The disloyal customer is an opportunity for growth, says Expedia

eyefortravel.com·Requires Registration ·26 July 2018
In a world of unlimited choice, the disloyal customer is one of the biggest challenges facing travel businesses. Thanks to consolidation in the hotel industry, this is further complicated by the number of brands that can belong to a specific chain, and uncertainty that arises for consumers around what their loyalty perks are.
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EyeforTravel Europe 2018 Round-up

eyefortravel.com·Requires Registration ·25 July 2018
See how Europe’s top travel brands are negotiating the changing travel space through our round-up of our flagship European show
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Key trends and topics in the travel industry

eyefortravel.com·Requires Registration ·24 July 2018
Renu Kannu talks the top trends she has encountered across the travel industry from her on-the-ground research for EyeforTravel's Las Vegas Summit alongside Alex Hadwick, Head of Research for EyeforTravel.

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