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  • Meet Minneapolis: Travel to the Twin Cities this Summer for HITEC 2019

    We all know that travel can be a real hassle. So, what about a trip makes it worth packing up your suitcase, saying goodbye to your family for the next few days, fighting the airport and staying in a.

  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • A Series of Must-Read Articles on Cybersecurity Produced by the HFTP Research Centers

    Data security remains a pressing concern and top priority for the hospitality industry. The HFTP Research Centers are dedicated to producing findings that can significantly aid hospitality businesses in their efforts to protect their guests’ privacy and personal information against potential cyber threats and attacks.

  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

Branded airline fares and the trouble with OTAs·Requires Registration ·21 March 2019
Delta Airlines recently flagged up the challenge of selling branded fares through non-direct channels, and this is a wake-up call for all. Tom Bacon reports.

Expedia - there is 'room for all who play responsibly·Requires Registration ·19 February 2019
In a bid to stay relevant to customers, Expedia is investing in emerging technologies like cloud and voice Never shy about saying that with Google as its greatest competitor it needs to stay vigilant, Expedia is also on the ball about achieving optimum efficiency in technology. What other way to stay ahead? As its latest announcement shows in its figures for 2018, the solution is to throw money! In 2019, Expedia says it expects to up its spend on cloud alone to $250 million!

Savvy customer acquisition needs a cost effective approach and great partners·Requires Registration ·18 February 2019
Ahead of this week’s webinar, we hear from Civitatis which has found a niche delivering tours and activities to the Spanish speaking market EyeforTravel’s State of the Industry Survey, which attracted over 1,600 responses from across our community, finds that the biggest challenge and priority for industry executives today is customer acquisition.

How machine learning could give KPIs new meaning·Requires Registration · 5 February 2019
It is widely acknowledged today that machine learning is already helping companies achieve their performance objectives by optimising existing performance metrics. By exploiting the growing volumes of data on customer behaviour, pricing, competitive actions and operational statistics, it can help travel companies in a number of ways.

Understanding Customer Behavior Through Demand-Based Analytics·Requires Registration · 4 February 2019
Demand-based analytics promise a step-change in travel brands’ capabilities, unlocking huge insights that will allow brands to better target consumers, build superior products and adjust faster to changing patterns.

Data science & psychiatry: essential skills to make travel 'less annoying·Requires Registration ·31 January 2019
Travel is a complex, high-anxiety purchase, say international consultants McKinsey. To prove it their report on How to Service Today’s Digital Traveller contains the staggering numbers that the average purchase journey for a single hotel room lasts 36 days and hits 45 touch points! What’s more the journey is distributed among search engines, the sites of intermediaries and suppliers and involves multiple devices.

3 ways to edge closer to destination personalisation·Requires Registration ·29 January 2019
When the daylight hours are short, and temperatures plummet, very often people keep going by imagining their next trip, maybe even planning a short-break to weather the winter. You only have to look at the January travel promotions to see that this is one way for brands to personalise. ‘Personalisation’, and even ‘hyper-personalisation’, seems to be a strategic imperative for many travel brands in driving profits.

The antidote to overtourism is far from the madding crowd·Requires Registration ·21 January 2019
'Overtourism' is certainly a catchphrase that grabbed headlines in 2018 but Bart van Poll, co-founder of Spotted by Locals, believes something can and should be done about it.

EyeforTravel's Analytics & AI in Travel Survey 2019·Requires Registration ·18 January 2019
No summary

Part I: AI, facial recognition and hotel robots march into 2019·Requires Registration ·15 January 2019
Please smile at the screen - your face print is being scanned to pay your bill!' - yet another example of the way robots can service hotels, although not yet at international groups. Instead of whipping out your wallet, identification is processed online in a Chinese pilot programme launched by Alibaba's Ant Financial to replace payment with cash or credit card.

4 ways that NDC is reshaping how airlines sell·Requires Registration ·14 January 2019
New Distribution Capability, or NDC, is promoted as an exciting revenue strategy for airlines. The initiative, launched by IATA, a global airline association, specifies a standard protocol for ancillary services and facilitates expanded content on third-party industry distribution sites like Expedia, Skyscanner or eBookers. IATA speaks of the four ways in which NDC can drive more revenue for airlines.

Zoku: new cool kid on the extended stay block·Requires Registration ·10 January 2019
Business travel that drags on isn't so much fun, but Dutch brand Zoku is looking to change that. Pamela Whitby interviewed co-founder Hans Meyer for a recent white paper. Hans Meyer, the co-founder of Zoku, which means family, tribe or clan in Japanese, is pretty cool. It seems he doesn’t have to say his company is the ‘Airbnb of the extended stay business travel segment’. He doesn’t bother too much with CVs when looking for prospective employees. For Meyer, hiring somebody comes down to whether he would want to introduce them to his best mates and his family. In the early 2000s, he was involved in developing the CitizenM concept, the Dutch ‘lifestyle’ brand that continues to innovate in the affordable luxury hotel space. And now he is heading up Zoku, which launched in 2016 and looks set to shake up the segment for extended stays.

7 intelligent, relevant and human ways to hyper-personalise·Requires Registration · 9 January 2019
If the challenge to 'personalise' for every customer wasn't enough of a challenge, now now travel companies are looking to go a step further with what is being coined hyper-personalisation. Like many of these terms, definitions vary but a recent free white paper from EyeforTravel puts it like this: "Hyper-personalisation is the ability to not simply target customers in a superficially relevant way but with intelligent, highly tailored real-time offers".Related Content: Hyper-personalisation: all talk but little airline action, says McKinseyI

Japan Airlines, RCI and Allegiant: The Journey to Hyper-personalization with a Human Touch·Requires Registration ·11 December 2018
EyeforTravel have brought together the best in class from commercial aviation and hospitality to disclose how they’re using hyper-personalization and how it creates loyalty.

Airports 2019: ready for take off·Requires Registration ·10 December 2018
Investments in technology are accelerating as airports around the world attempt to address what IATA is calling a capacity crisis.

Mission automation: AI can boost sales and forecast better·Requires Registration ·30 November 2018
The TUI group is on a mission to automate in order to reduce margins for error, according to Aaron Sugarman, the company’s chief commercial architect. Sugarman, the opening keynoter on Day 2 of EyeforTravel Amsterdam, said that this was proving useful in forecasting demand and predicting cancellations. Another insight was that TUI aims for small data science teams of no more than ten people, because they are able to “get on with things and deliver”.

Air Canada: not alone in the dark with blockchain·Requires Registration ·20 November 2018
In October, Air Canada joined the growing gang of airlines that are working with Winding Tree on building a blockchain-powered decentralised infrastructure for travel. Pamela Whitby caught up with the two companies.

How scientific evolution is changing the way we travel·Requires Registration ·19 November 2018
Carlson Wagonlit’s Utpal Kaul drills down into what and what not AI is doing for travel and says empathy is where humans still have an edge – well, for the moment at least!

Hyper-personalisation: all talk but little airline action, says McKinsey·Requires Registration ·15 November 2018
A stream of wake-up calls in McKinsey’s Travel & Logistics: Data Drives the Race for Customers report includes the dire fact that most major airlines struggle to provide customers with complete, easy to use digital services. Among the 25 major airlines it assessed, ‘none excelled’.

Hotel metasearch platforms have everything to play for, says a new report·Requires Registration ·14 November 2018
A new white paper from EyeforTravel finds that 73% of travellers regularly compare hotels, which are increasingly turning to the search giant for their marketing needs.

Press Releases - The State of Hospitality Distribution Report Series: Metasearch·Requires Registration ·14 November 2018
Metasearch Is critical to the travel research process now finds new report, with 94% of travelers reporting that they use metasearch when booking hotels and 73% doing so regularly.

Lost in machine translation? Call on Jeenie·Requires Registration ·13 November 2018
Travel can be stressful. From long-haul flights and lack of sleep to explaining your dietary requirements and negotiating ground transportation, the last thing you need is to get lost. Lost on the way to the hotel or, for that matter, lost in translation.

Thanks SAS, but not only travellers deserve simplicity!·Requires Registration ·12 November 2018
Business deserves simplicity too. In Stockholm airport Joerg Esser, who is no ‘extravagant freak’, was delivered a marketing message by Scandinavian Airlines that inspired him to expand on why.

How happy customers are revving the Busabout engine·Requires Registration · 1 November 2018
A hop-on-hop-off bus company is effectively using AI to aggregate and curate user-generated content to drive cost efficiencies and brand engagement.

3 tips for managing travel data breaches·Requires Registration ·30 October 2018
Since GDPR and the UK Data Protection Act 2018 came into effect in May there have been some high-profile airline data breaches. Data and cyber-security expert Keith Dewey shares some recent lessons.

APIs, AI, getting hyper-personal and the human touch·Requires Registration ·22 October 2018
Whether you are focused on data, technology, marketing or RM the message from Day 2 of EyeforTravel North America was that you need to understand the ‘why’.


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