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  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

Part I: AI, facial recognition and hotel robots march into 2019

eyefortravel.com·Requires Registration ·15 January 2019
Please smile at the screen - your face print is being scanned to pay your bill!' - yet another example of the way robots can service hotels, although not yet at international groups. Instead of whipping out your wallet, identification is processed online in a Chinese pilot programme launched by Alibaba's Ant Financial to replace payment with cash or credit card.

4 ways that NDC is reshaping how airlines sell

eyefortravel.com·Requires Registration ·14 January 2019
New Distribution Capability, or NDC, is promoted as an exciting revenue strategy for airlines. The initiative, launched by IATA, a global airline association, specifies a standard protocol for ancillary services and facilitates expanded content on third-party industry distribution sites like Expedia, Skyscanner or eBookers. IATA speaks of the four ways in which NDC can drive more revenue for airlines.

Zoku: new cool kid on the extended stay block

eyefortravel.com·Requires Registration ·10 January 2019
Business travel that drags on isn't so much fun, but Dutch brand Zoku is looking to change that. Pamela Whitby interviewed co-founder Hans Meyer for a recent white paper. Hans Meyer, the co-founder of Zoku, which means family, tribe or clan in Japanese, is pretty cool. It seems he doesn’t have to say his company is the ‘Airbnb of the extended stay business travel segment’. He doesn’t bother too much with CVs when looking for prospective employees. For Meyer, hiring somebody comes down to whether he would want to introduce them to his best mates and his family. In the early 2000s, he was involved in developing the CitizenM concept, the Dutch ‘lifestyle’ brand that continues to innovate in the affordable luxury hotel space. And now he is heading up Zoku, which launched in 2016 and looks set to shake up the segment for extended stays.

7 intelligent, relevant and human ways to hyper-personalise

eyefortravel.com·Requires Registration · 9 January 2019
If the challenge to 'personalise' for every customer wasn't enough of a challenge, now now travel companies are looking to go a step further with what is being coined hyper-personalisation. Like many of these terms, definitions vary but a recent free white paper from EyeforTravel puts it like this: "Hyper-personalisation is the ability to not simply target customers in a superficially relevant way but with intelligent, highly tailored real-time offers".Related Content: Hyper-personalisation: all talk but little airline action, says McKinseyI

Japan Airlines, RCI and Allegiant: The Journey to Hyper-personalization with a Human Touch

eyefortravel.com·Requires Registration ·11 December 2018
EyeforTravel have brought together the best in class from commercial aviation and hospitality to disclose how they’re using hyper-personalization and how it creates loyalty.

Airports 2019: ready for take off

eyefortravel.com·Requires Registration ·10 December 2018
Investments in technology are accelerating as airports around the world attempt to address what IATA is calling a capacity crisis.

Mission automation: AI can boost sales and forecast better

eyefortravel.com·Requires Registration ·30 November 2018
The TUI group is on a mission to automate in order to reduce margins for error, according to Aaron Sugarman, the company’s chief commercial architect. Sugarman, the opening keynoter on Day 2 of EyeforTravel Amsterdam, said that this was proving useful in forecasting demand and predicting cancellations. Another insight was that TUI aims for small data science teams of no more than ten people, because they are able to “get on with things and deliver”.

Air Canada: not alone in the dark with blockchain

eyefortravel.com·Requires Registration ·20 November 2018
In October, Air Canada joined the growing gang of airlines that are working with Winding Tree on building a blockchain-powered decentralised infrastructure for travel. Pamela Whitby caught up with the two companies.

How scientific evolution is changing the way we travel

eyefortravel.com·Requires Registration ·19 November 2018
Carlson Wagonlit’s Utpal Kaul drills down into what and what not AI is doing for travel and says empathy is where humans still have an edge – well, for the moment at least!

Hyper-personalisation: all talk but little airline action, says McKinsey

eyefortravel.com·Requires Registration ·15 November 2018
A stream of wake-up calls in McKinsey’s Travel & Logistics: Data Drives the Race for Customers report includes the dire fact that most major airlines struggle to provide customers with complete, easy to use digital services. Among the 25 major airlines it assessed, ‘none excelled’.

Hotel metasearch platforms have everything to play for, says a new report

eyefortravel.com·Requires Registration ·14 November 2018
A new white paper from EyeforTravel finds that 73% of travellers regularly compare hotels, which are increasingly turning to the search giant for their marketing needs.

Press Releases - The State of Hospitality Distribution Report Series: Metasearch

eyefortravel.com·Requires Registration ·14 November 2018
Metasearch Is critical to the travel research process now finds new report, with 94% of travelers reporting that they use metasearch when booking hotels and 73% doing so regularly.
commercial

Lost in machine translation? Call on Jeenie

eyefortravel.com·Requires Registration ·13 November 2018
Travel can be stressful. From long-haul flights and lack of sleep to explaining your dietary requirements and negotiating ground transportation, the last thing you need is to get lost. Lost on the way to the hotel or, for that matter, lost in translation.

Thanks SAS, but not only travellers deserve simplicity!

eyefortravel.com·Requires Registration ·12 November 2018
Business deserves simplicity too. In Stockholm airport Joerg Esser, who is no ‘extravagant freak’, was delivered a marketing message by Scandinavian Airlines that inspired him to expand on why.

How happy customers are revving the Busabout engine

eyefortravel.com·Requires Registration · 1 November 2018
A hop-on-hop-off bus company is effectively using AI to aggregate and curate user-generated content to drive cost efficiencies and brand engagement.

3 tips for managing travel data breaches

eyefortravel.com·Requires Registration ·30 October 2018
Since GDPR and the UK Data Protection Act 2018 came into effect in May there have been some high-profile airline data breaches. Data and cyber-security expert Keith Dewey shares some recent lessons.

APIs, AI, getting hyper-personal and the human touch

eyefortravel.com·Requires Registration ·22 October 2018
Whether you are focused on data, technology, marketing or RM the message from Day 2 of EyeforTravel North America was that you need to understand the ‘why’.

Weird, dynamic, unpredictable': into the future with online travel

eyefortravel.com·Requires Registration ·19 October 2018
From ‘dated’ industry comeback kids to the Google factor, and doing things differently with loyalty and personalisation, it is all happening in Las Vegas where EyeforTravel North America kicked of yesterday.

How EasyHotels is making a neat bed in budget

eyefortravel.com·Requires Registration ·17 October 2018
As prices continue to rise in travel, the future looks bright for budget, and the future looks orange.

AI and why the lucky ones get to play musical chairs

eyefortravel.com·Requires Registration ·16 October 2018
The artificial intelligence genie is out the bottle but it needs to learn kindness and sensitivity, but travel reps may not be the best people to learn from!

Deutsche Bahn builds start-up culture into its digital DNA

eyefortravel.com·Requires Registration ·15 October 2018
How does an established megacorp like Deutsche Bahn (German Railways, DB) develop the toolkit needed to drive its next phase of growth in the rapidly digitalising travel market? For a start, its strategy includes teaming up with digital start-ups.

A free Friday video for the last mile to Las Vegas

eyefortravel.com·Requires Registration ·12 October 2018
What are the most pressing issues facing travel marketers in a mobile and digital age? How to deliver a superior customer experience and delight your customers at every turn is the challenge facing marketers everywhere. But how do you achieve this in a mobile and digital age?

Expedia lets Google in on the voice action

eyefortravel.com·Requires Registration ·11 October 2018
In the week that one of the world’s biggest OTAs adds Google Assistant to its voice offering, Pamela Whitby catches up with Expedia’s head of research

Ctrip: a force to be reckoned with

eyefortravel.com·Requires Registration ·10 October 2018
It may not be the biggest, yet, but it is the world’s fastest growing OTA, and next year Ctrip will celebrate 20 years in business. To mark this significant milestone, EyeforTravel has published a comprehensive report detailing the impressive growth trajectory of China’s biggest online travel agency.

When marketing and RM walked into the sunset

eyefortravel.com·Requires Registration · 8 October 2018
RM and marketing have typically been two distinct functions but with new ancillary fees, the drive towards personalisation and greater demand for clever merchandising, this is changing, writes Tom Bacon.

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