• What to Expect at HITEC Houston 2018: Elite Education, Exhibits, E20X and More

    HOUSTON: A booming cosmopolitan city that is home to more than 2 million Texans, NASA’s famous Johnson Space Center, and — in just two short months — the world’s largest hospitality exhibition HITEC®.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

  • HFTP GDPR Guidelines: Hospitality Guest Registration Cards

    This document offers recommendations for guest information collection on the guest registration card along with consent for use. It can be used as a guideline for loyalty cards, health data, export of data outside of the EU, privacy policies and direct marketing.


Building a Smarter Journey

eyefortravel.com·Requires Registration ·23 May 2018

Why using customer wealth data is a tricky business

eyefortravel.com·Requires Registration ·22 May 2018
A recent Travel Weekly article suggested that travel suppliers could productively use customers’ personal wealth data to ‘price dynamically’. Most readers assumed the worst: travel suppliers could use individual financial information to exploit less price sensitive customers by extracting higher prices from wealthy customers. ‘Deals’ would only apply to customers who might not be able to afford the standard fares. Many readers were outraged.

Understanding the Travel Consumer

eyefortravel.com·Requires Registration ·21 May 2018
Understanding who the travel consumer is, how they arrive at your brand, and why they make their purchase is a huge challenge for travel brands. Download this free report to find out how top travel brands are tackling the challenge and using profiling, attribution and analytics to get closer to their customers.

7 ways to take on Expedia, booking.com and Airbnb

eyefortravel.com·Requires Registration ·21 May 2018
The online travel industry is thriving. According to eMarketer, in 2016 online sales cumulatively generated $565 billion, and that number is projected to swell to around $820 billion by 2020.

Travel marketers in a right royal wedding spin

eyefortravel.com·Requires Registration ·17 May 2018
Headline grabbing events like this Saturday’s royal wedding in the UK are a great way for travel and hospitality firms to boost the bottom line and marketers have been going all out Walk around London today, or for that matter Windsor or anywhere else in the UK, and businesses everywhere are looking to capitalise on this week’s royal wedding. Everyone, it seems, wants a slice of the cake. Not surprisingly! Estimates are that the royal nuptials will boost Britain’s economy to the tune of around £500 million.

voice.future.travel: could just 3 words steer the world into the future?

eyefortravel.com·Requires Registration ·16 May 2018
If autonomous cars and urban flying taxis are coming and ‘speech recognition’ truly is going to change the way we search, then could what3words be the next big thing - the next Google, Facebook or Amazon?

Marriott, Hilton, IHG: are cuts to group commissions fair play or shortsighted?

eyefortravel.com·Requires Registration ·14 May 2018
Last week IHG became the third chain after Marriott and Hilton Worldwide to announce that it would cut group hotel bookings in the US from 10% to 7% - a whopping 30% drop. In the US alone, the groups and events space is worth $300 billion to hotels, with $140 billion spent on room revenue ($30bn) and food & beverage, audio-visual and other ancillary services ($110bn). Related Content: Blockchain bonanza: the first in a two-part Q&A with Winding TreeImage: Primary Event: EyeforTravel Europe 2018Article type: Industry InsightChannels: Revenue and Data ManagementTags: Hotelsgroup bookingsUSTravel AgentscommissionOTAsintermediariesBlockchainTechnologyrevenues

How hotels are missing a mobile trick

eyefortravel.com·Requires Registration · 9 May 2018
Hotel brands, it seems, are seeing lower satisfaction rates from their mobile efforts than other travel industry verticals. This is the finding of a new EyeforTravel and SAP report - Driving Intelligent, Interconnected Mobile Engagement Throughout the Travel Journey - which conducted an industry-wide survey to establish whether mobile messaging services were effective at driving customer satisfaction. Related Content: Mobile and a massively missed opportunityImage: Primary Event: EyeforTravel Europe 2018Article type: Industry InsightChannels: Mobile and TechnologyTags: HotelsMobilemobile messaginghospitalityAccommodationmessagingdatacommunicationTechnology

Sink or swim: how can independent hotels stay afloat?

eyefortravel.com·Requires Registration · 8 May 2018
Pamela Whitby talks to Tom Magnuson who co-founded Magnuson Worldwide in the noughties and believes in democratisation, widening the distribution mouth and some old-school marketing When Tom and Melissa Magnuson launched their hotel management business to help other independent properties thrive in a dog-eat-dog world, they had no idea they were on to something so big. Fifteen years on and today Tom still sounds surprised. “We just didn’t anticipate that it would be this successful,” says the hotelier, who spent his early life working in family-owned properties and later went on to run Best Western Hotels with wife Melissa.

Blockchain in travel: which journey are you on?

eyefortravel.com·Requires Registration · 3 May 2018
Blockchain may be able to deliver the ‘Internet of value’ but early use cases are likely to be in creating inter and intra-company efficiencies. Pamela Whitby hears why

What travel brands need to know about the German leisure traveller

eyefortravel.com·Requires Registration · 2 May 2018
German consumers are set to spend more than €130-billion on leisure travel in 2018 in a market that is going from strength-to-strength, finds a new EyeforTravel report. Travel brands looking for European road warriors to target in 2018 could do worse that to focus on the German market. In the first quarter of this year, the German economy has been in pretty good shape and wages are rising. This means increased spending on both domestic and international travel, says EyeforTravel’s new German Travel Consumer 2018 report.

AI Breaking New Ground: Fuelling the Future of Customer Engagement and Experience

eyefortravel.com·Requires Registration ·27 April 2018
AI Breaking New Ground: Fuelling the Future of Customer Engagement and Experience

Working Creatively with Personalization: Measure Your Customer, Not Your Marketing Channels - Successfully Leverage Data & AI to Personalize and Delight Your Customers at Every Touchpoint

eyefortravel.com·Requires Registration ·27 April 2018
Working Creatively with Personalization: Measure Your Customer, Not Your Marketing Channels – Successfully Leverage Data & AI to Personalize and Delight Your Customers at Every Touchpoint

The Use of Chatbots And Machine Learning in Travel - Get to Grips with Your Customer Data and Transform Your Marketing Strategy Using Valuable Customer Insights

eyefortravel.com·Requires Registration ·27 April 2018
The Use of Chatbots And Machine Learning in Travel – Get to Grips with Your Customer Data and Transform Your Marketing Strategy Using Valuable Customer Insights

Driving Intelligent, Interconnected Mobile Engagement Throughout the Travel Journey

eyefortravel.com·Requires Registration ·24 April 2018
Your travel brand needs to reach an increasingly mobile traveler and to do so in a smart, linked up way, but do you know how? This free mobile market report will give you the analysis, insight and strategy to become a mobile master. The results from our Mobile in Travel 2018 Survey are in and the results are clear: Your brand needs to be reaching out to mobile consumers. 83% of respondents who send mobile messages report that it has improved customer satisfaction. So, how can you tap into the increasingly critical mobile space? Step one is to download this completely free mobile market report of course! It will give you analysis, insight and strategy so you can become a mobile master through a major industry survey, interviews with mobile experts, and analysis of consumer behaviors.

Why Airbnb believes machine learning needs 'thinking'

eyefortravel.com·Requires Registration ·24 April 2018
New technologies like machine learning are considered to be the next generation in travel pricing, but it doesn’t have to be a black box. Tom Bacon shares the insights he gleaned in Miami. Machine learning is necessary to create and maintain more personalised pricing in a complex, constantly changing marketplace. Revenue management (RM), which is already highly sophisticated, fundamentally based on millions of historic data points and designed to be responsive to market and competitive dynamics, becomes exponentially more complex when modified for ‘personalisation’.

Mobile and a massively missed opportunity

eyefortravel.com·Requires Registration ·23 April 2018
Markets are becoming mobile first and giving brands huge potential to reach out to travellers, but are many still missing out by failing to reach consumers on their smartphones? Creating a mobile messaging service is effective, so why aren’t more brands doing it? This is the question posed by a new report from EyeforTravel and German-based software multinational, SAP. The research finds that 83% of travel brands that have automated messaging services are more effective at increasing customer satisfaction. However, just 41% of the brands surveyed are currently harnessing these services. It’s not all bad news though as 20% report that they are developing the capability to do so.

Priceline vs Booking - what's in a name?

eyefortravel.com·Requires Registration ·19 April 2018
As Booking.com racks up 5 million listings on its site to take over a million bookings a day, is there any wonder that Priceline decided to rebrand? Words do hurt – despite the old adage. Priceline Group Inc. obviously thinks so, and has dumped that name to re-christen itself as Booking Holdings Inc. – taking the identity of the site, which is the main driver for its business revenues, and the one that is best known internationally. Major efforts to promote the change are going into place.

The death of cash in travel

eyefortravel.com·Requires Registration ·18 April 2018
The payment landscape is changing but is cash really in terminal decline? An EyeforTravel report goes in search of answers From e-wallets to currency cards, peer-to-peer exchanges, cryptocurrencies and, of course, the good old credit and debit card, cash is having to compete with a host of alternatives that aim to be more secure and convenient than traditional payment methods. eWallets, in particular, are growing in popularity; in China, where e-wallet transactions run into the trillions, there is WeChat Pay and Alipay. Saudi Arabia has Sadad, the Netherlands has iDeal and in Sweden there is Klarna. In fact today, only 25% of Swedes, the report notes, use cash during the course of a week.

German Travel Consumer 2018: Booking Patterns and Trends

eyefortravel.com·Requires Registration ·16 April 2018
Learn more about Germany’s unique booking trends with this free report covering digital habits, device usage, lead times, research behaviours and more! Germany has a unique travel booking landscape among Western economies. Despite being one of the world’s most advanced economies, many consumers still like to book their travel offline and desktops remain overwhelmingly popular, making it the least mobile-oriented of the major travel markets. In order to help you understand their research and booking habits, we have put together a detailed report on the German travel consumer.

Why true customer loyalty requires smart data sharing

eyefortravel.com·Requires Registration ·11 April 2018
Sharing, interpreting and humanising data across multiple platforms is the end game, but it’s keeping people awake at night. Derek Walters reports from Day 2 of the San Francisco Summit Good travel brands are always thinking about their customers and how to create memorable and pleasant experiences. But aside from not creeping them out, what many need to do more of, according to the experts speaking at day two of the EyeforTravel San Francisco Summit, is share and interpret the data in a broader context. In doing so, they will empower users to get even more out of their travels.

German Travel Consumer 2018: Outbound and Domestic Travel Patterns

eyefortravel.com·Requires Registration ·11 April 2018
German travel consumers are set to spend more than €130 billion on leisure travel in 2018 in a market that is going from strength-to-strength. Download the free report excerpt now to understand the international and domestic travel markets. German travel consumers are set to spend more than €130 billion on leisure travel in 2018 in a market that is going from strength-to-strength.

German Travel Consumer 2018: The German Consumer and Travel Market in 2018

eyefortravel.com·Requires Registration · 9 April 2018
Germany is Europe’s most important travel market. It alone accounts for 30% of EU citizen’s overnight stays in foreign countries and is the world’s third largest outbound market. Click here for a free report extract giving an overview of the German travel market in 2018. Germany is Europe’s most important travel market. It alone accounts for 30% of EU citizen’s overnight stays in foreign countries and is the world’s third largest outbound market. In order to help you get to grips with this critical market and their behaviour, we are releasing free excerpts of our German Travel Consumer 2018 report. Click here to download the report now or use the button below to join EyeforTravel On Demand.

3 marketing trends: video stars, authentic social and lessons from China

eyefortravel.com·Requires Registration · 9 April 2018
Many trends in tourism were discussed at the recent ITB Berlin event, but there was a strong focus on what is going on in tourism marketing. Specifically two major marketing trends were identified: 1. Video marketing If there's one common denominator that applies to all tourists, it is this: they take pictures and like to share their memories with friends and family via social media. Related Content: Rolling Zen-like with Eurail into a digital futureImage: Primary Event: EyeforTravel Europe 2018Article type: Industry InsightChannels: Social Media and MarketingTags: digitalMarketingtrendsSocial MediaChinatourismvideo

Top 10: the most engaging stories of the year to date

eyefortravel.com·Requires Registration · 4 April 2018
From business travel to smart homes, the rise of voice and the value of authentic content are among the stories that made their way into the quarter’s most-read list With April upon us, we are now into the second quarter. Here is a round up of the most popular stories of January, February and March.

Accor staying focused on post-Brexit UK

eyefortravel.com·Requires Registration ·27 March 2018
EyeforTravel caught up with the man charged with leading AccorHotels UK & Ireland into a brave new world. Back in 2014, AccorHotels embarked on a five-year €225m digital transformation plan. The much talked about move came in response to the growing number of online companies capturing the customer imagination with so-called ‘alternative accommodation’. With eroding margins, Europe’s biggest hotel operator recognised that it not only had to put the H back into hospitality, but also the D into digital strategy. So, it set about consolidating the guest experience across the entire group, which not only included new leadership but strategic investment in distribution, mobile and data analytics.


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