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  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

Hotel experiences are going to be increasingly personalized in 2019

hotelmarketing.com·11 January 2019
Guests at luxury hotels want to feel like they're in the comfort and familiarity of their own homes. As the demand for luxury shifts away from goods and increasingly toward experiences, customers don't just want any experience: They want personalized experiences that are either inherently unique or specifically tailored to them.

Travel companies rarely inspire trust or loyalty, survey shows

hotelmarketing.com·11 January 2019
In a survey of over 1,100 British adults, travelers say brand loyalty is not a factor when booking holidays. Brand technology agency Great State carried out the research to determine where loyalties lie. It found that 52% of people do not consistently book with the same travel providers. That becomes exacerbated to almost 75% when looking specifically at the over 55 age bracket. In that same age group, 15% say they wouldn’t trust any travel provider to offer a complete experience, compared to a 9% average across the whole population.

Millennials choose hotels based on tech, social media

hotelmarketing.com·10 January 2019
A strong online and social media presence is really important if a hotel hopes to attract millennials, according to a new report.

Amex is reinventing rewards using blockchain

hotelmarketing.com·10 January 2019
The blockchain doesn't record personal information like the card member name and card details. Instead American Express tokenizes that data.

HubSpot CEO reflects on the evolution of inbound marketing

hotelmarketing.com·10 January 2019
Is inbound marketing becoming less effective, or is it possible that as marketers, we need to change our approaches?

Tech-enabled personalization in hospitality

hotelmarketing.com·10 January 2019
More than ever, hoteliers have access to an incredible amount of data spread across a variety of individual systems.

TripAdvisor's TripBarometer study reveals global holiday habits

hotelmarketing.com· 9 January 2019
The latest TripBarometer study from TripAdvisor has revealed a significant gap in spending habits between older and younger generations.

Marriott invites hotel guests to redecorate - using AR and a bottle of water

hotelmarketing.com· 9 January 2019
In early December, LIFEWTR and Marriott Hotels announced a collaboration to create a new in-room augmented reality (AR) art experience. The partnership created a key from that usually boring hotel bottled water to unlock a new AR experience. Guests can scan the LIFEWTR tag on in-room water bottles at participating locations and then open Facebook, where the AR experience takes place inside Facebook Camera. The code on the bottle unlocks an AR art gallery, allowing guests to choose and place virtual artwork in the room. As a Facebook Camera feature, guests can then snap a photo of their room with the virtual artwork to share on social media.

Booking is investing heavily in Chinese travel startups

hotelmarketing.com· 8 January 2019
To get a piece of the Chinese market, the company has to rethink its marketing strategies. Globally, Booking Holdings has invested heavily on online marketing, primarily with Google. But while Western customers rely on search engines to find travel deals, Chinese customers tend to go directly to Ctrip or apps like Meituan to book trips. Google has been blocked in China since 2010.

OTAs busy to adapt to China's new e-commerce law

hotelmarketing.com· 8 January 2019
Value-added services are no longer automatically selected on China’s online travel platforms. A major consumer complaint against online travel agencies was upselling on their platforms - a practice where OTAs sign up customers for additional services like travel insurance unless they manually uncheck the options before purchasing. Now, it seems that the law is falling on the side of consumers as extra services can no longer be checked as a default on e-commerce sites.

Dipping into home design makes sense for Airbnb

hotelmarketing.com· 8 January 2019
As Airbnb prepares to go public this year, the home-sharing giant has done anything but lay low. The company drew its fair share of buzz in 2018 with actions that ranged from launching its Airbnb Plus program to ramping up focus on its Airbnb for Work business travel offerings and officially opening its platform to hotel distribution.

Hotels ride the wave of buoyant business travel

hotelmarketing.com· 8 January 2019
Companies show no indication of cutting back on business trips. And hotels benefited the most. The total hotel cost for a domestic business trip increased 16% year over year and rose 12% from the second quarter. The average daily rate was $164 in the third quarter, up from $158 a year earlier.

Marriott data breach left more than 5 million passports vulnerable

hotelmarketing.com· 7 January 2019
The company reported that fewer guests had been affected by the breach than previously assessed. Marriott said that it had identified "383 million records as the upper boundary for the total number of guest records that were involved," versus an original estimate of 500 million. Marriott divulged a data security breach of its Starwood network dating back to 2014 in November. In addition to passport numbers, the breach exposed names, mailing addresses, phone numbers, email addresses and payment card numbers, among other personal information.

Travel sites shared data without consent

hotelmarketing.com· 7 January 2019
Online travel giants Skyscanner and TripAdvisor are among the companies caught up in the latest allegations of data-security breaches levelled against Facebook.

Egencia reveals top 20 business destinations in 2018

hotelmarketing.com· 7 January 2019
New York has retained its top spot as the most popular destination for business travellers for the fourth year in succession. The US city comes top ahead of London, which last held the top spot in 2014, and Paris completing the top three. Egencia, Expedia’s corporate travel brand, said Paris has solidified its status as a European business hub, with air travel to the French capital increasing by more than 20% from January to December.

Why the travel industry is blockchain's best bet

hotelmarketing.com· 7 January 2019
The travel industry is uniquely suited to benefit from blockchain, and one of the best places to watch where blockchain is heading. There are many different players involved, and all need to collaborate seamlessly. When someone wants to travel, they need to deal with airlines, book hotels, find activities, navigate airports and maybe rent a car. They will also have to change their currency so they can shop at their destination.

Of bots or brawn: The changing booking trends in travel

hotelmarketing.com· 9 October 2018
Bots talking to bots? Now that is a future worth talking about. At the recent Digital Travel Summit in Las Vegas, the word of the hour was "chat bot." For most of us, these are an annoying inconvenience, as we know, despite friendly jargon and seemingly responsive wording, the only thing human behind the name is the programmer that created it.

LateRooms.com: Virtual cards stumble (and stride) in corporate travel

hotelmarketing.com· 3 September 2018
Business travel solution providers are quickly perking their ears up to the demand for better ways to pay travel suppliers, and to reconcile that transaction data.

Corporate travel giants partner with Sabre on NDC initiative

hotelmarketing.com· 8 August 2018
American Airlines, American Express Global Business Travel, Carlson Wagonlit Travel and Flight Centre Travel Group will be launch partners in Sabre's Beyond NDC program. The travel management companies said partnering with GDSs will be key in advancing NDC solutions.

Airbnb listings land in Concur

hotelmarketing.com· 8 August 2018
Corporate travel platform Concur, owned by SAP, has integrated listings from home-sharing service Airbnb into its platform. A recent announcement from Concur said Concur Travel will now show listings available from Airbnb directly within its platform, making it the only corporate travel solution to do so, the company said. Airbnb listings will now appear alongside traditional hotels within the online travel booking solution operated by SAP Concur.

Could an AI book your next vacation?

hotelmarketing.com· 8 August 2018
Wego’s CTO discusses travel trends and letting an AI book your next holiday. For Tien Nguyen, Chief Technology Officer at Wego, travel is something of a second nature. In the last eight years, the company has risen to become the number one travel metasearch in the Middle East, and Nguyen’s own journey since starting as a Senior Software Engineer in 2010 is one that he enjoys reflecting upon.
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Airbnb for Work now accounts for 15 percent of bookings

hotelmarketing.com· 7 August 2018
The company says that almost 700,000 companies have signed up for and booked with Airbnb for Work. Business travelers have become an increasingly important part of the Airbnb business, according to a new blog post. The company says that Airbnb for Work, which launched in 2014, has seen bookings triple from 2015 to 2016, and triple again from 2016 to 2017. One interesting trend that Airbnb has noticed is that nearly 60 percent of Airbnb for Work trips had more than one guest.
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Booking.com ordered to amend Swedish price parity clauses

hotelmarketing.com· 7 August 2018
After the ban of price parity clauses in Belgium last Friday, the Swedish Patent and Market Court issued its judgement forbidding Booking.com to impose parity clauses in its contracts with hotels from 20 October 2018 onwards.
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CWT launches travel spend analytics tool

hotelmarketing.com· 7 August 2018
Carlson Wagonlit Travel has launched CWT Travel Consolidator, an analytics tool that captures an organisation’s travel and expense spend.
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Airbnb accused of deleting negative reviews

hotelmarketing.com· 6 August 2018
Airbnb's reputation system is only as good as its reviews, and five Airbnb users who spoke to Quartz allege that Airbnb tampered with theirs. These Airbnb guests say the negative reviews they submitted to the company after a bad experience were either edited or quietly removed from the site without their knowledge or permission.
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Thomas Cook-Expedia hotel booking platform launches

hotelmarketing.com· 3 August 2018
Thomas Cook’s new city break and hotel-only booking platform in partnership with Expedia has gone live. The online travel giant is now the preferred provider of hotels for Cook’s city and domestic holiday business.

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