• Compensation and Benefits... An Important Combination When Attracting and Retaining Talented Staff

    Figuring out the right combination of compensation and benefits is the key to attracting and retaining top talent within your organization. Since 2002, the HFTP Americas Research Center has been tracking trends and publishing the HFTP Compensation and Benefits Survey.

  • GDPR in Hospitality: Vendor Compliance Query Template Available to Industry

    As a professional association, Hospitality Financial and Technology Professionals (HFTP®) created a group of hospitality industry experts to develop hospitality-specific guidelines to assist with preparation for General Data Protection Regulation (GDPR) compliance.

  • HFTP Hospitality DPO Task Force Outlines Objectives as Industry Prepares for GDPR May 2018 Deadline

    The European Union (EU) General Data Protection Regulation (GDPR) that was announced in April 2016 put in place a substantial mandate on EU-based organizations, as well as any organization doing business with EU citizens.

commercial

Is the traditional hotel chain dead?

hotelmarketing.com·21 February 2018
In the era of Airbnbs and travel apps, are classic hotel chains obsolete? Three industry titans weigh in. Modern accommodation options such as Airbnb are an obvious threat to the industry, but Ian Schrager is quick to point out that hotels can offer what these services cannot: an experience. “The only way that hotels can compete is by offering the socialization and communal aspect that Airbnb cannot,” he explains. “This along with the level of service.”
commercial

IHG to centrally negotiate OTA deals in bid to drive direct revenues

hotelmarketing.com·21 February 2018
An integrated commercial and technology organisation aims to improve efficiency by removing duplication across functions. B2B sales, booking channels and revenue management will be integrated with technology “to maximise revenue delivery”.
commercial

As Airbnb branches into hotels, new apps take up its mantle

hotelmarketing.com·21 February 2018
Airbnb became a linchpin of the travel sharing economy alongside ride-hailing app Uber. However, the online travel agency’s unique peer-to-peer approach could be about to lose its edge. While its new Experiences offering is all about giving its users access to walking tours, photography workshops, cooking classes and other location-specific activities, a more jarring development is Airbnb’s plan to allow hotels to offer their rooms on Airbnb.
commercial

Would you distribute your hotel on AirBnB?

hotelmarketing.com·21 February 2018
AirBnB have openly said that are now taking on the OTA’s and by opening up their platform to hotels, should we as an industry stop treating them as the enemy and more as a partner?
commercial

Reorganizing to capture maximum value quickly

hotelmarketing.com·21 February 2018
Companies need an organizational design that’s stable yet can respond quickly to threats and opportunities. Here’s how to build one according to McKinsey & Co.
commercial

The WeWork Manifesto: First, office space. Next, the world.

hotelmarketing.com·20 February 2018
The brash, ambitious founders of WeWork, a global network of shared office spaces, want nothing less than to transform the way we work, live and play. It may sound simplistic, but around the globe, companies are buying whatever it is that Mr. Neumann and his co-founder, Miguel McKelvey, are selling. WeWork has rapidly expanded to 20 countries, assembled a formidable executive team and attracted some 200,000 members. Big companies like JPMorgan Chase and Siemens are signing on as tenants, and revenues are growing fast, expected to top $2.3 billion this year.
commercial

Facebook reveals new tool for posting personal lists

hotelmarketing.com·20 February 2018
Lists can be about anything - to-do lists, top 10 lists, bucket lists, lists of dream travel destinations, and so on. This is Facebook making good on its promise to make the social network more personal. Creating and sharing lists encourages people to reveal more about themselves, which could lead to greater engagement between friends and family members.
commercial

Sabre says rollout imminent for Red Workspace desktop

hotelmarketing.com·19 February 2018
Red Workspace enables agents to work via a new consumer-grade user interface; they can also choose the more traditional "blue screen" workspace. Sabre is ready for the global rollout of its Red Workspace agent desktop after an extensive testing phase since its introduction in 2016.
commercial

How Marriott built one of the best brand newsrooms

hotelmarketing.com·19 February 2018
Nine years ago, Kathleen Matthews, Marriott’s executive vice president of communications, walked into Bill Marriott’s office with an idea. She’d spent 25 years as a reporter and news anchor for an ABC News affiliate in Washington, DC, and she knew the power of a good story, especially when it came from a compelling figure.
commercial

Eight reasons Facebook has peaked

hotelmarketing.com·19 February 2018
Facebook is accumulating enemies and challenges at such a rate that its horizons have suddenly become somewhat clouded. It may seem madness, or voguishly contrarian, to argue that Facebook is a declining power. But here are eight reasons to think that, in terms of influence if not wealth, Facebook has indeed peaked.
commercial

OTAs grab larger share of Marriott bookings

hotelmarketing.com·16 February 2018
OTAs increased their share of Marriott International hotel bookings in 2017, but the company expects that a full integration of the Marriott and Starwood loyalty programs will reduce their slice of the pie.
commercial

Trends shaping the travel startup ecosystem

hotelmarketing.com·16 February 2018
In 2017 alone, investors pumped $5.3 billion into new travel-related startups. And for the most part those startups have embraced four trends that are overtaking the industry.
commercial

Your Google rank doesn't matter anymore

hotelmarketing.com·16 February 2018
It's time to step back from analyzing the performance of content on a page-by-page level and looked at the performance of content at the topic cluster level. Organic search traffic and conversions are our primary search goals, so when we group our content into clusters to try and gain visibility for any searches related to a given topic, we look at the collective performance of these groups of webpages vs just the performance of individual pages.
commercial

Skyscanner's chatbots surpassed one million traveler interactions

hotelmarketing.com·15 February 2018
Yet, the company finds that bots are still a nascent technology - while sales of the home assistant hardware have skyrocketed, the ecommerce equivalent hasn’t followed suit. Skyscanner has crossed the boundary of over 1 million unique travelers who have interacted with its chatbots across the different ecosystems it participates – from Amazon Alexa (voice) to Facebook and Skype. The company believes that over the long term, people will opt in for a free form of search as another channel for them finding the best travel options.
commercial

Forrester: Three tiers of digital maturity

hotelmarketing.com·15 February 2018
The digital gap between digitally advanced companies and their less digitally mature counterparts is widening, says Forrester. And the risk for companies just starting their digital journey is that they may have left it too late to catch up.
commercial

Is Google AMP the right choice for hotel websites?

hotelmarketing.com·15 February 2018
While AMP does offer many benefits for mobile websites in terms of speed, it can also be very limiting when it comes to user experience and integrating industry specific features.
commercial

Expedia selling event tickets

hotelmarketing.com·14 February 2018
Expedia.com is now selling tickets to sporting events, concerts and theater through a partnership with resale marketplace TicketNetwork. Tickets can be searched by event type, destination, venue, team or performer, nearby events or popular events nationwide.
commercial

Gmail is about to get dynamic

hotelmarketing.com·14 February 2018
Google demonstrated a software programming system that enables emails to feature continuously updating information and greater interactivity.

New data from Ctrip illustrates how rapidly Chinese travel is changing

hotelmarketing.com·13 February 2018
The two most obvious trends illustrated in the report is the rising importance of independent travel and the growth of lower-tier cities as tourism source markets. 2017 was also the year China became the world’s largest tourism source market with 129 million outbound trips. It’s important to note that many of the conclusions in the new report from Ctrip, done in partnership with the China Tourism Academy (CTA), are based on Ctrip’s data and is not representative of all macro trends in the Chinese travel industry. Nonetheless, given the increasingly digital nature of Chinese travel, the findings still provide valuable insights into Chinese travel as a whole.

Airbnb accuses OTAs of failing to deal with 90-day letting rules

hotelmarketing.com·13 February 2018
A row has broken out between Airbnb and OTAs over rules that are supposed to stop hosts letting out their homes for more than 90 days a year. The Californian company says that one year on from its introduction of an automatic block that kicks in once a host has notched up 90 days of lettings, no other online agency has followed suit. Hosts are required by law to seek planning permission if they want to go beyond the 90-day limit. This is intended to prevent disturbances from unofficial and unregulated hotels. According to the analysis by data company Transparent, Airbnb’s biggest rivals, Booking.com, Home-Away, TripAdvisor and Casamundo, have a combined 40,000 listings — none limited by an automatic 90-day cap.

Content marketing strategies for corporate blogs

hotelmarketing.com·13 February 2018
If a corporate blog is set up as the center of organizational communication, it cannot serve only as a content outlet. It has to be the base camp for content creation, content distribution, and social engagement. Used in this way, it will fuel your content marketing strategy and even save time, money, and resources for content creation. Here’s how it works.

Report: The Travel Marketer's Guide to the U.S. Digital Travel Landscape

hotelmarketing.com· 9 February 2018
This paper, based on new, proprietary consumer and industry research conducted by Phocuswright and commissioned by Bing, provides a map of the digital travel landscape with the modern travel marketer in mind. The Travel Marketer's Guide to the U.S. Digital Travel Landscape, a free research report by Phocuswright prepared in partnership with Bing, finds that digital channel share has surpassed two thirds of total travel industry expenditure on advertising (adspend). Online travel companies – including OTAs and metasearch sites – allocate significantly more of their adspend (nearly three fourths) to digital.

Trivago takes aim at smaller hotels as online partners cut spend

hotelmarketing.com· 9 February 2018
Trivago is looking to increase the share of its business that comes from independent hotels and alternative types of accommodation at a time when its two dominant customers have reduced what they pay per click. The company, which is majority owned by Expedia Inc, generated 72 percent of its revenue from Expedia and Booking.com-owner Priceline Group Inc in the fourth quarter of last year.

BCD releases new product platform

hotelmarketing.com· 9 February 2018
BCD travel has unveiled its newest product platform, Solutionsource, to offer clients access to partner technology solutions. With Solutionsource, BCD says travel buyers gain access to expansive technologies in key categories including risk management, price assurance, flight disruption, programme optimisation and more. Freebird, Rocketrip, Fairfly and Yapta are among the initial partners available on the platform, though BCD says it will continue to add partnerships throughout 2018.

Google Search, Facebook deliver the best ROI

hotelmarketing.com· 9 February 2018
Where do US ad buyers go for the best return on investment (ROI)? To Google and Facebook, according to a new survey. A December 2017 survey of US senior ad buyers by financial services firm Cowen and Company showed Google search was held in the highest esteem when it came to ROI. Nearly half of respondents named the platform as offering the highest ROI. Facebook ranked second, named by 30% of those polled.

The tightrope between privacy and personalisation for hotels around data

hotelmarketing.com· 9 February 2018
Whether you’re using it to improve your guest experiences, or focussing on keeping it secure, there is no doubt that 2018 is going to revolve around data. From personalisation, to making sure that you’re in line with the General Data Protection Regulation (GDPR), data is definitely going to be a hot topic for the first half of the year. Personal data is a powerful marketing and guest experience tool and key to a hotel’s relationship with their guests. However, hotels must be cautious as to how they handle personal information [so that they don’t] violate their guests’ right to privacy.

Newletter

Thank you for subscribing. Your email address has been added to our mailing list.
Close
To subscribe to the GDPR Bytes Newsletter please enter your email address below.
An error occured, please check your input and try again.
CancelSubscribe