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  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

Just Back From: Bangkok, Thailand

Max Starkov | The HeBS blog·15 January 2019
Known for ornate shrines and a vibrant city life, Thailand’s capital is an experience unlike any other. The city welcomes visitors from all over the world and it’s not hard to imagine why. HEBS Digital’s SEO team member, Iana Rivera, recently escaped to the legendary city and came back with insights on everything you need to know.
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Insights from The International Luxury Hotel Association's INSPIRE SUMMIT '18

Max Starkov | The HeBS blog·11 January 2019
Each year, the International Luxury Hotel Association (IHLA) brings together hoteliers from all over the world to speak about current topics affecting the industry with tips and insights on building guest loyalty, increasing revenue, enhancing your hotel’s brand, and more. This year’s event focused on inspiring the luxury guest experience. Many presenters brought new and interesting perspectives on exceeding expectations of elite guests, while industry insiders described the influence of technology on the guest experience.
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Learn from HEBS Digital Experts During Three Workshops at the 2019 HSMAI Digital Marketing Strategy Conference

Max Starkov | The HeBS blog· 7 January 2019
For more than 15 years, HSMAI’s Digital Marketing Strategy Conference has been where senior leaders in hotel marketing connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business today. The conference continues to provide hoteliers and their partners with practical information, insights, and strategies to drive revenue and engage guests – before, during, and after their stays.

Celebrating 2018: HEBS Digital & Serenata CRM Reflect on Another Successful Year

Max Starkov | The HeBS blog·18 December 2018
As the year comes to a close, HEBS Digital and Serenata CRM celebrate the many accomplishments of 2018, as well as the team members who made them possible. In the last 12 months, both companies were industry leaders in helping hotels around the world pave the way to digital success. Both HEBS Digital and Serenata CRM launched new products, innovated existing technology, and received multiple industry awards and accolades for award-winning advertising and marketing campaigns.
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Employee Spotlight: Patrick, Team Lead Digital Media & Creative Strategy

Max Starkov | The HeBS blog·13 December 2018
I’m the team lead of the digital media and creative strategy department here at HEBS Digital. My department is responsible for launching, tracking, and optimizing all of our display media, paid social media, and metasearch campaigns for our clients. We are also responsible for leading the collaborative effort in strategizing multichannel campaigns.

Case Study: La Fonda on the Plaza Boosts Brand Awareness and Website Traffic with Sweepstakes Campaign

Max Starkov | The HeBS blog· 5 December 2018
La Fonda on the Plaza was launching their newest program called Artist in Residence – a city-sponsored initiative bringing Southwestern artists and live painting to the hotel lobby for guests to enjoy – and needed a creative way to bring awareness to the ongoing events.

Hotelier's Guide to Creating Special Offers

Max Starkov | The HeBS blog· 3 December 2018
Finding and booking the perfect hotel takes time. Beyond rate, hotel shoppers are looking at plenty of other factors, such as amenities, local activities, and nearby restaurants. Hoteliers can leverage these unique features by packaging them into special offers that will help travelers be sure that they’ve found the best deal.

Google: Your Most Important Hotel Distribution Channel

Max Starkov | The HeBS blog·30 November 2018
The latest whitepaper from Duetto (in partnership with HEBS Digital) focuses on how Google has evolved from a digital marketing medium to a major player in hotel advertising, loyalty, and distribution. Hotel operators need to be assigning the same importance to Google as they do to OTAs and their own websites. Those that don’t are going to be left behind.

New Zealand Based Heritage Hotels Launches New, Multi-Property Website on HEBS Digital's smartCMS(r)

Max Starkov | The HeBS blog·28 November 2018
Heritage Hotels in New Zealand is an experience out of the ordinary. A healthy indulgence, and a refreshing contrast, to everyday life. You might seek calm of Kaikoura, the bustle of the city in Wellington, a conference in Queenstown, or a party in Paihia. With Heritage Hotels, the experience is up to the traveler.

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: November Edition

Max Starkov | The HeBS blog·26 November 2018
Staying innovative in your digital marketing strategy means staying up-to-date with the ever-changing digital landscape. From TripAdvisor evolving into a social travel platform with new research and sharing tools to Google Maps adding a follow button for businesses, learn more about the top things you need to know now in hotel digital marketing.

Top 5 Blog Posts Hotels Should Be Writing

Max Starkov | The HeBS blog·19 November 2018
The importance of having a blog on your hotel website can’t be stressed enough. In addition to serving as a platform to share informational and inspirational content to past, current, and future guests, blogs can enhance your inbound marketing efforts—driving traffic to your hotel website and attracting even more prospective guests.

Hotel El Ganzo Invites Visitors to San Jose del Cabo with New, Creative Hotel Website

Max Starkov | The HeBS blog· 7 November 2018
Hotel El Ganzo is far more than a hotel, it’s a headspace. The unique property worked with HEBS Digital to design a custom website that brings the creative aspects of their San Jose del Cabo hotel online, with a goal to attract artists, musicians, filmmakers, and more to the shores of the Sea of Cortez.

Now Available: The Q4 Hotel Digital Marketer's Whitepaper

Max Starkov | The HeBS blog· 5 November 2018
Now available for viewing and download, the HEBStrategy Q4 2018 Whitepaper Edition: The Hotel Digital Marketer’s Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences.

The End of the Hotel Metasearch Model as We Know It

Max Starkov | The HeBS blog·31 October 2018
Price comparison engines, better known as metasearch engines or simply metasearch, have been around since 1995. Remember websites like BargainFinder, NetBot and Nextag? In travel, price comparison sites have been in existence since the early 2000s. Early flight metasearch entrants were SkyScanner and Kayak, followed by Momondo and Google Flights.

Just Back From: Havana, Cuba

Max Starkov | The HeBS blog·29 October 2018
Maybe it’s something they put in the mojitos, but a trip to Havana is unlike any other. I recently took a trip to the beautiful Cuban capital, where I was immersed in their local culture and discovered the historic city. Read on for the highlights of my time spent in Havana.

Product Spotlight: Countdown Banner + Promo Tiles

Max Starkov | The HeBS blog·25 October 2018
When running a limited time offer, it’s important to promote it throughout the duration of the sale on the hotel website. Visibility of the promotion and how much time remains are key factors when a website visitor is considering completing a booking. Often times, if the information the website visitor is not looking for cannot easily be found, they will leave the website without ever completing a booking.

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: October Edition

Max Starkov | The HeBS blog·22 October 2018
As Q4 begins and the holidays approach swiftly, it’s time for hotel marketers to kick their digital marketing into high gear. From Google unveiling new search tools (perfect for travel planning) to Facebook adding new, festive holiday design elements to its ad platform, here are the top things you need to know now in hotel digital marketing to take your digital strategy to the next level.

Five Tips for a Successful Cyber Monday Campaign

Max Starkov | The HeBS blog·17 October 2018
It’s no secret: Cyber Monday is a huge opportunity for hoteliers to drive bookings. What began as a one-day online shopping holiday has, over the years, extended into Black Friday and Thanksgiving, with some brands promoting deals even earlier. As a result, consumers aren’t just searching for deals earlier, they’re also making more purchases over a longer period of time. According to Adobe Analytics, American consumers spent $19.62 billion online between Thanksgiving and Cyber Monday in 2017, a 15% increase year over year.

Case Study: Hotel Group in California Generates 2,169% ROI with Email Marketing

Max Starkov | The HeBS blog·15 October 2018
A hotel group in California was looking for a way to promote their newest packages and drive online bookings to fill an upcoming need period. In addition, they wanted to generate awareness about the new offers on the Specials page of their website.

The Resort at Pedregal Brings Cabo San Lucas Online With New Website

Max Starkov | The HeBS blog· 5 October 2018
In partnership with HEBS Digital, The Resort at Pedregal has launched a new website with several leading-edge features that will captivate guests long before they arrive at the award-winning property. Inspiration for the new website was easy to find: seaside and cliffside, outside and in, The Resort at Pedregal is the ultimate Cabo San Lucas resort that places guests a world away in an excluded retreat. Paramount is the unmatched level of individualized service tailored to the whims and needs of each guest — a unique value proposition that website visitors need to sense immediately upon landing on the site.

Employee Spotlight: Janki, Web Analyst

Max Starkov | The HeBS blog· 2 October 2018
I am a Web Analyst here at HEBS Digital. I work on reporting and analyzing data within the Adobe Analytics and Google Analytics platforms. I think it’s super cool that I am able to understand basic analytics coding and also use various platforms to capture revenue and marketing initiatives for our wide range of clients.
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HEBS Digital Wins Six Awards in the Travel Weekly 2018 Magellan Awards

Max Starkov | The HeBS blog·27 September 2018
HEBS Digital was honored with six awards in the Travel Weekly 2018 Magellan Awards. Each year, the Magellan Awards acknowledge the extraordinary travel professionals who provide the best products and services in the tourism industry. HEBS Digital is pleased to be recognized among a pool of top travel organizations and professionals.

Case Study: Homepage Video Increased Time Spent on Hotel Website by 17%

Max Starkov | The HeBS blog·26 September 2018
The Grand Ely Lodge, which boasts panoramic views of Shagawa Lake, is located in northern Minnesota and provides a much-needed escape from the hustle and bustle of everyday life. Surrounded by nature, the hotel has a lot to offer their guests including an indoor pool and sauna, a game room, snowshoeing, fishing, kayaking and more.

Now Available for Download: Smart Hotelier's Guide to 2019 Digital Marketing & Technology Budget Planning

Max Starkov | The HeBS blog·25 September 2018
With budgeting season comes the time to analyze digital marketing initiatives and plan for trends that may arise throughout the year. When constructing your budget, think about upgrades your property needs to make regarding digital technology and marketing strategy.

Product Spotlight: Facebook Dynamic Ads for Travel

Max Starkov | The HeBS blog·20 September 2018
At the beginning stages of the travel planning journey, visitors have shown intent to travel to your destination and are clicking on your marketing ads. However, these people are still browsing and shopping around – not yet ready to make reservations and using valuable marketing dollars. How can hotels effectively stay top of mind throughout the user’s planning phase until they are ready to book?

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: September Edition

Max Starkov | The HeBS blog·19 September 2018
This month, Google’s search engine algorithm update takes full effect, Facebook rolls out new video format to more advertisers, and animated typography helps website content pack a punch. From SEO to design, read on to learn the top5 things you need to know now in hotel digital marketing.

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