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  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

  • HFTP GDPR Guidelines: Hospitality Guest Registration Cards

    This document offers recommendations for guest information collection on the guest registration card along with consent for use. It can be used as a guideline for loyalty cards, health data, export of data outside of the EU, privacy policies and direct marketing.

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Coffee Chat: SHR & HEBS Digital

Max Starkov | The HeBS blog·16 August 2018
HEBS Digital’s Executive Vice President, Jason Price, chatted with the CEO of SHR—Sceptre Hospitality Resources—Rodrigo Jimenez, to discuss his career and CRS strategies.
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New eBook: How To Choose The Right CMS Technology For Your Hotel Website

Max Starkov | The HeBS blog·14 August 2018
The road to a direct booking starts with a powerful website CMS technology. As the path-to-purchase for consumers becomes increasingly complicated across multiple channels and multiple devices, your hotel website must be more than a “pretty face” or read as a static brochure. The right CMS technology helps engage, retain, and acquire past and future guests. The long-term cost of choosing the wrong CMS technology is a dramatic increase in OTA dependency, higher distribution costs, lower revenues, and lower customer engagement.
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Employee Spotlight: Elisa, Senior Web Designer

Max Starkov | The HeBS blog·13 August 2018
Each month we turn the spotlight on the team responsible for bringing our industry-leading products and services to life. Meet Elisa Yi, Senior Web Designer, and learn about her role at HEBS Digital as well as some of her favorite travel experiences.
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Product Spotlight: Mobile-First Responsive Website Design

Max Starkov | The HeBS blog· 8 August 2018
Search queries completed on mobile devices recently surpassed desktop as the majority Google search type, a trend that is expected to continually rise as smartphone usage increases and the popularity of voice search continues to bloom. As the shift in the digital landscape moves through its many stages, Google has followed suit, solidifying that the mobile web is here to stay by placing a greater focus on the mobile experience with the announcement of mobile-first indexing.
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Now Available for Download: From Dreaming to Booking eBook

Max Starkov | The HeBS blog· 6 August 2018
We all know from experience that a lot goes into planning the perfect vacation, and with so many devices and planning resources, the journey is complex. According to a leisure travel study conducted by Phocuswright, 60% of respondents reported that a vacation was their largest discretionary purchase. In light of this, before making this large investment, travelers are thoughtfully taking time to research all the possibilities.
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The Logan Strengthens Its Title As A Curio Collection Hotel With The Launch Of Its New, Contemporary Website

Max Starkov | The HeBS blog· 1 August 2018
Located in one of the country’s most historic and vibrant cities, The Logan combines local works of art and contemporary design to immerse their guests in an authentic Philly spirit. As a hotel included within the Curio Collection by Hilton, it was crucial for the property to revamp its digital presence so that it embodied its lively culture and upscale prestige. Together, The Logan and HEBS Digital created a custom website that matched the warmly inclusive vibe of The Logan and the city of Philadelphia.
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The Top 5 Things You Need to Know Now in Hotel Digital Marketing: July Edition

Max Starkov | The HeBS blog·30 July 2018
This month, the latest digital innovations include big announcements from Google regarding new merchandising features on Google AMP Stories, new LinkedIn advertising opportunities, and Instagram’s new questions sticker functionality for Stories. From SEO to design, find out the top five things you need to know now in hotel digital marketing.
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What Google's New Price Insights Means For Hotels

Max Starkov | The HeBS blog·27 July 2018
Google is testing out a new search engine result page (SERP) element called Google Price Insights that adds hotel price comparisons to the knowledge graph. Google Price Insights include a hyperlinked call-to-action, “Explore Insights,” which takes users to a market comparison page that displays hotel prices against the rates of other hotels in the area for the same date range.
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Why Offering Experiences Is A Huge Revenue Opportunity for Hotels

Max Starkov | The HeBS blog·25 July 2018
Background: Offering local tours and activities is a multibillion dollar business, with the OTAs having shown a growing interest in this sector. Expedia alone is looking to grow its local tours and activities sales fivefold – from approximately $400 million a year to over $2 billion.
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Coffee Chat: APEX Hotels & HEBS Digital

Max Starkov | The HeBS blog·24 July 2018
HEBS Digital’s Executive Vice President Jason Price chatted with APEX Hotels’ Digital Manager Steven Howe, based in the UK, to discuss Steven’s career, GDPR, and the latest from APEX Hotels.
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Now Available for Download: HEBStrategy Q3 2018 Hotel Digital Marketing, Technology, and Trends Whitepaper

Max Starkov | The HeBS blog·20 July 2018
HEBS Digital’s third installment in 2018 of the HEBStrategy—our whitepaper series covering the latest news and trends in hotel digital marketing and technology—is now available for download! The HEBStrategy Q3 offers strategies for hoteliers to reach potential guests throughout the travel planning journey.
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Employee Spotlight: Angela, Senior SEM Specialist

Max Starkov | The HeBS blog·18 July 2018
Each month we turn the spotlight on the team responsible for bringing our industry-leading products and services to life. Meet Angela Mates, Senior SEM Specialist, and learn about her role at HEBS Digital as well as her favorite travel experiences.
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Just Back From: Barcelona, Spain

Max Starkov | The HeBS blog·17 July 2018
I recently embarked on a spontaneous European getaway with my friends. Deciding between London, Paris, and Barcelona was not easy. However, the latter seemed to have everything that we were looking for: a city feel, great food and a lively nightlife paired with sunny beaches. Below are some highlights, insights, and tips I learned from my 5 days in Barcelona, Spain.
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The Evolution of Traveling - From Leisure To Luxury

Max Starkov | The HeBS blog·12 July 2018
World outbound travel is booming and, according to IPK’s World Travel Monitor®, the global travel industry set new records over the first eight months of 2017. The luxury travel sector, in particular, has embarked on a paramount transformation fueled by changing consumer preferences that will have far-reaching ripple effects in the years to come.
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Coffee Chat: ReviewPro & HEBS Digital

Max Starkov | The HeBS blog·11 July 2018
HEBS Digital’s Executive Vice President Jason Price chatted with ReviewPro’s Founder & CEO, RJ Friedlander, to discuss ReviewPro’s recent acquisition, and RJ’s career path that led up to this milestone.
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Google's Mobile-First Initiative: Everything Hoteliers Need to Do Now

Max Starkov | The HeBS blog· 9 July 2018
Google’s mission as a search engine is simple and successful: provide web users with the highest quality search and surf experience available. Search queries completed on mobile recently surpassed desktop as the majority Google search type, a trend that is expected to continually rise as mobile searching becomes more ubiquitous with smartphone usage and the popularity of voice search continues to bloom.
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Expanding Our Global Presence With The Launch Of TIME Hotels' New Website

Max Starkov | The HeBS blog· 6 July 2018
Founded in 2012 with the art of international hospitality in mind, TIME Hotels grew to be a premium multi-property hotel brand with seven properties located throughout the United Arab Emirates, Qatar, and Saudi Arabia. Each property emphasizes its unrivaled dedication to its guests, anticipating and exceeding all travel needs. TIME Hotels, wanting to bring its exceptional customer service to its online platform, teamed up with HEBS Digital to revamp its website.
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Case Study: A Luxury NYC Hotel Increased Revenue and Bookings with Google Hotel Ads

Max Starkov | The HeBS blog· 5 July 2018
Boasting a sophisticated and upscale atmosphere, Hotel 48LEX was in need of a way to stand out in the crowded search engine results pages of New York City hotels. With both hotels and OTAs competing for placement on results pages and on Google Hotel Ads, a strategy was needed to stack up to the competition.
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Employee Spotlight: Jasmine, Senior Project Manager

Max Starkov | The HeBS blog·29 June 2018
In this month’s Employee Spotlight, Senior Project Manager Jasmine M. Hamlette fills us in on her agency background, her favorite part of working at HEBS Digital, and more.
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Coffee Chat: Emaar Hospitality Group & HEBS Digital

Max Starkov | The HeBS blog·27 June 2018
HEBS Digital’s Executive Vice President Jason Price connected with Emaar Hospitality Group’s CEO Olivier Harnisch, who is based out of the United Arab Emirates, to discuss his career and Emaar Hospitality.
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Hotel Madison, Now Open With A Captivating Website To Match Its Comfortable Elegance

Max Starkov | The HeBS blog·26 June 2018
Hotel Madison, located in Harrisonburg, Virginia and surrounded by breathtaking Shenandoah Valley scenery, launched a website that encompasses comfort, sophistication, and community while exhibiting exemplary hospitality.
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Ravel Hotel: Penthouse, Pools, and Pleasure

Max Starkov | The HeBS blog·22 June 2018
The Ravel Hotel, a trending boutique property a short ride away from the heart of Manhattan, is on the must-visit list this summer for New York travelers and locals alike.
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Top 5 Things You Need to Know Now in Hotel Digital Marketing: June Edition

Max Starkov | The HeBS blog·20 June 2018
This month, Google nudges SEO marketers in the right direction with clarifications to the mobile-first index as it rolls out to more websites; Bing pilots in-market audiences; and Instagram gets more serious with Stories by adding e-commerce features. From SEO to design, read on to learn the top five things you need to know now in hotel digital marketing, and stay informed.
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How Hotel Managers Can Generate Profits Above and Beyond Owner's Expectations

Max Starkov | The HeBS blog·19 June 2018
Background: The economic collapse of nearly ten years ago brought not only havoc to the hospitality industry, but also created a new type of hotel owner: the activist owner. These owners are knowledgeable, curious, involved, and demanding.
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Coffee Chat: Sojern & HEBS Digital

Max Starkov | The HeBS blog·13 June 2018
Long-time strategic partners Patrick Merryman, senior digital media executive at HEBS Digital, and Kurt Weinsheimer, SVP of Property Solutions at Sojern, sat down to discuss the ways in which Sojern is helping the hotel industry reach their best guest.
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Case Study: Google AMP Improves Denver Hotel's Mobile-First Strategy

Max Starkov | The HeBS blog·11 June 2018
As a new hotel brand opening in Denver’s micro-district, The Dairy Block, The Maven was looking to increase visibility on search engines and engage more users on their website. Being surrounded by the area’s best shopping and restaurants, and in walking distance to many of Denver’s hot spots, they needed to showcase their prime location online to potential guests.

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