• What to Expect at HITEC Houston 2018: Elite Education, Exhibits, E20X and More

    HOUSTON: A booming cosmopolitan city that is home to more than 2 million Texans, NASA’s famous Johnson Space Center, and — in just two short months — the world’s largest hospitality exhibition HITEC®.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

  • HFTP GDPR Guidelines: Hospitality Guest Registration Cards

    This document offers recommendations for guest information collection on the guest registration card along with consent for use. It can be used as a guideline for loyalty cards, health data, export of data outside of the EU, privacy policies and direct marketing.


Employee Spotlight: Bram, Senior Account Executive Team Lead

Max Starkov | The HeBS blog·23 May 2018
Get to know the team behind HEBS Digital’s award-winning products and services. This month, say hello to Senior Account Executive, Team Lead Bramjot Uberoi, and learn about his life at HEBS Digital as well as some of his favorite travel memories.

Watch Now: 10 Steps To Achieving Your Hotel's Best Content Strategy

Max Starkov | The HeBS blog·23 May 2018
Why does a content strategy matter for hotels? With a solid content strategy, hotels can fuel the customer travel planning journey. Social media, blogs, and video are crucial to driving customer engagement throughout the booking funnel.

Do It For The Gram: The Top 5 Hotels Photos Guaranteed To Get The Likes Rolling In

Max Starkov | The HeBS blog·18 May 2018
It's becoming increasingly more common for people to first open up Instagram to look for a brand, destination, or other content before heading to a search engine to find this information. With changing consumer behaviors, it's more important than ever for hotel brands to have an Instagram and be producing content that people are looking for.

The Vanity Website: The Only Incremental Revenue Driver for Branded Hotels in 2018

Max Starkov | The HeBS blog·17 May 2018
The consolidation and oversaturation of the major metro markets with branded properties, coupled with abundant new room supply and threats from Airbnb have created fierce competition for branded hotels. What should branded hotels do in this environment of increased competition, rising distribution costs, and increased labor costs?

How to Use the Google Ecosystem to Get Your Hotel's Digital Strategy on Point

Max Starkov | The HeBS blog·16 May 2018
With over 4 billion searches happening every day, the Google ecosystem continues to be one of the best suites of products available for hotels to drive online users to their website, and then convert those users into guests.

Coffee Chat: ADARA & HEBS Digital

Max Starkov | The HeBS blog·14 May 2018
Our newest blog series, Coffee Chats, gives us the opportunity to sit down with our partners and other people in the travel industry to learn more about what they do and hear some tips for success.

What TripAdvisor's New Sponsored Placements Ad Format Means for Hoteliers

Max Starkov | The HeBS blog·11 May 2018
Gaining visibility on websites such as Kayak, Expedia, and the largest travel website with over 570 million reviews and opinions across the globe, TripAdvisor, is a core component to any hotelier’s distribution strategy. Therefore, when TripAdvisor comes out with a new product, the industry is abuzz trying to understand implementation and determine if it’s a good fit for their property. Following the recent announcement of TripAdvisor’s new ad format called Sponsored Placements, we have outlined some of the top questions hoteliers may have and some tips for implementing this new offering.

The OTA's Attempt at Discrediting the Value of the Hotel's Direct Channel

Max Starkov | The HeBS blog·10 May 2018
Earlier this week, the European Technology and Travel Services Association (ETTSA) released a report called “Hotel Distribution Costs,” examining the costs associated with direct and indirect distribution channels for hotels, together with the impact of channel shift.

The Gilded Iguana's Website Receives a Full, Contemporary Makeover

Max Starkov | The HeBS blog· 9 May 2018
As the original surfer spot in Nosara, Costa Rica since 1988, The Gilded Iguana reopened in April 2018, unveiling its year-long renovations designed by, and for outdoor lovers. Along with its renovations, the property needed an enticing website design to portray its new, modern accommodations, as well as its variety of activities. In partnership with the hotel, HEBS Digital revamped the website by creating a seamless and engaging experience through various key modules and custom pages.

GDPR Tools for Hoteliers

Max Starkov | The HeBS blog· 7 May 2018
With the European Union’s new privacy law, the General Data Protection Regulation (GDPR), beginning on May 25th, many changes will affect hotels across the globe. In order to help hoteliers navigate these new regulations, HEBS Digital has prepared a suite of tools including a checklist and terms to know.

Now Available for Download: HEBS Digital's GDPR Whitepaper

Max Starkov | The HeBS blog· 4 May 2018
At HEBS Digital, we make it our job to keep hoteliers in the know about the latest developments in the industry that could affect their online strategies. The European Union’s new privacy law, the General Data Protection Regulation (GDPR), begins on May 25th and will affect hotels across the globe. We’ve prepared some tools to help you navigate this change.

Case Study: Cheeca Lodge & Spa Drove Bookings with a Reopening Limited Time Offer

Max Starkov | The HeBS blog· 2 May 2018
Cheeca Lodge & Spa in the Florida Keys suffered structural damage from Hurricane Irma and had to close for several months for repairs. While renovations were near being complete, the hotel was looking for a way to gain a high volume of bookings for its first few weeks following the grand reopening.

Now Available for Download: HEBStrategy Q2 2018 Hotel Digital Marketing, Technology, and Trends Whitepaper

Max Starkov | The HeBS blog·26 April 2018
HEBS Digital’s second installment in 2018 of the HEBStrategy—our whitepaper series covering the latest news and trends in hotel digital marketing and technology—is now available for download! The HEBStrategy Q2 takes a look at the full Google Ecosystem and offers strategies for hoteliers to reach potential guests throughout the travel planning journey.

How Hoteliers Can Foster Loyalty and Show Exclusive Rates That Even the OTAs Don't Have

Max Starkov | The HeBS blog·24 April 2018
In today’s digital landscape, hoteliers struggle to attract the attention of shoppers, as well as maintain that engagement throughout the travel planning journey. With only 9% of U.S. travelers knowing what brand they want to book with prior to traveling (Think With Google), everyone is internet savvy and knows how to shop around for the best deals. Usually, a sticking point or motivator to book is to receive or redeem points, but this is troubling for the single-property boutiques that are not supported by a multi-million-dollar loyalty program like Marriott Rewards, or even upper-upscale/luxury single-properties who have enough funds to invest in their own CRM technology.

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: April Edition

Max Starkov | The HeBS blog·20 April 2018
This month, the latest digital innovations include new publishing features on Google My Business listings, the new Google Outstream Video Ad format, and new Instagram profile bio features. The industry is also abuzz with the fast-approaching launch of the GDPR. From SEO to design, read on to learn the top five things you need to know now in hotel digital marketing, and stay informed.

Top Concerns Hotels Need to Know About the GDPR and How to Prepare Your Action Plan

Max Starkov | The HeBS blog·19 April 2018
By now you’ve probably heard of the General Data Protection Regulation (GDPR) and should have started considering the effects of this regulation on your hotel website, data strategy, and hotel digital marketing. With the GDPR just around the corner, we’ve put together an overview that includes an explanation of the GDPR, the top misconceptions, and the most important considerations that will need to be implemented on your hotel website and included in your digital strategy

Product Spotlight: Google Hotel Ads

Max Starkov | The HeBS blog·16 April 2018
There is stiff competition from OTAs in the Google search engine results pages. As potential guests begin the research phase of their travel planning journey, Google is often a starting point. Hotels are finding it hard to combat the OTAs and stack up against their competitors, all while staying within budget and generating higher conversion rates.

Why the Flash Sale Model is Dead in Hospitality

Max Starkov | The HeBS blog·12 April 2018
Groupon and other flash sales sites appeared as a recessionary phenomenon rather than a new, emerging distribution channel that was here to stay. Since the recession, as the economy improved, many of these flash sales sites went out of business, including Amazon Local and SniqueAway. Groupon, as one of the only remaining players in the flash sales arena, has a severely diminished role in hospitality.

Voice Search and Digital Voice Assistants: The Next Big Thing in Hotel Distribution and Marketing

Max Starkov | The HeBS blog·10 April 2018
As one of the most exciting trends in hotel marketing and distribution strategy, voice search has galvanized the hospitality industry, both in preparation for evolving consumer behaviors and technology advancements. Termed “the next billion” by the Wall Street Journal, voice search through digital assistants is here and the possibilities for the technology are endless.

An Interview With Our Newest Brand Partner: Nomad Lane

Max Starkov | The HeBS blog· 6 April 2018
We’re excited to announce our newest partnership with travel accessory brand, Nomad Lane (view their Instagram). As companies in the hospitality and travel industry, we worked together to create a co-branded passport wallet – a piece that inspires the wanderlust of today’s modern traveler. With sleek and thoughtful-design, each Nomad Lane accessory is created ethically and specifically with the traveler in mind.

Case Study: The Brown Palace Hotel and Spa Increased Bookings Initiated with a Cohesive Content Strategy

Max Starkov | The HeBS blog· 6 April 2018
With a milestone anniversary and a year filled with unique and fun experience with interactive events and activities, The Brown Palace Hotel and Spa needed a fresh and innovative way to generate awareness and attract guests to their landmark hotel for these exciting events.

How Custom and Automated Schema Markup Increases Incremental Revenue for Hospitality

Max Starkov | The HeBS blog· 4 April 2018
Schema markup is a form of microdata, J-SON, i.e., a piece of code installed on a website, which helps search engines understand and interpret web pages. Once schema markup is installed on a webpage, it has the potential to create a rich snippet—an enhanced description which could include images, event details, reviews, and more—that appears in the search results and is greatly beneficial from an SEO perspective.

Top 5 Questions to Ask While Choosing Your SEO Agency

Max Starkov | The HeBS blog· 3 April 2018
With Google releasing over 500 algorithm updates each year and search engine results constantly in flux, SEO best practices are constantly evolving. And with search engines contributing almost 30% of bookings on hotel websites, website SEO must be kept up to par via high-quality, helpful, engaging and relevant website content. As hoteliers, choosing the correct SEO vendor is a crucial factor in creating and implementing an efficient digital marketing strategy. Consider the following questions when deciding on the right vendor for your hotel.

Product Spotlight: Instant Rewards

Max Starkov | The HeBS blog· 2 April 2018
Hotels want to increase profitability by getting users to book on their website, but for many hotels there is seemingly no incentive. OTAs have strict rate parity requirements in order for hotels to appear on their websites. With these requirements, hotels must have their website’s lowest public rate match their OTA rate in order to be considered in parity—leaving the decision on where to book left to the consumer. How can hotels get around the OTAs and show better offers or discounted rates to their website visitors, without violating their OTA contracts?

Owners vs. Operators: Resolving the Misalignment of Interests for Distribution Costs

Max Starkov | The HeBS blog·28 March 2018
Currently, most hotel management companies/operators earn their room-related management fees as percentage of gross room revenue, irrespective of whether room revenue is generated from OTA bookings or bookings that are direct with the hotel. Generally speaking, hotel operators are not directly incentivized to do their best to generate more direct bookings, and many of them adopt the “lazy man’s approach” by relying extensively on the OTAs for room bookings. In this scenario, owners are the sole losers, since OTA commissions are destroying profitability and return on capital, and depressing the bottom line in a downward spiral.

Just Back From: Austin, TX

Max Starkov | The HeBS blog·27 March 2018
I recently escaped the cold of the New York winter and headed down south to the great state of Texas. Having heard so much about Austin, I was excited to see it for myself and experience the culture and indulge in the food. Below are highlights, insights, and tips I learned from the four days I was there. By Kerryn Gower


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