• What to Expect at HITEC Houston 2018: Elite Education, Exhibits, E20X and More

    HOUSTON: A booming cosmopolitan city that is home to more than 2 million Texans, NASA’s famous Johnson Space Center, and — in just two short months — the world’s largest hospitality exhibition HITEC®.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

  • HFTP GDPR Guidelines: Hospitality Guest Registration Cards

    This document offers recommendations for guest information collection on the guest registration card along with consent for use. It can be used as a guideline for loyalty cards, health data, export of data outside of the EU, privacy policies and direct marketing.

Hotel Marketing Ideas: The Definitive Guide

appinstitute.com ·23 March 2018
It's no secret that digital marketing has become a massive industry over the past decade or so. When it comes to the hospitality industry, and marketing a hotel, this is particularly true.As more travellers make buying decisions online and brands like Airbnb receive 88 million visits a year, it's become more important than ever before for hoteliers to have a clearly defined marketing plan.That means handing over your social media responsibilities to the nearest member of staff isn't going to cut it.Travellers have become very discriminating over the brands they do business with.Today, drawing up a clear marketing plan and with clearly defined platforms that you're going to use to communicate with your target audience is vital if you want to grow your brand online.Yet even if you get your brand seen by your target audience, you still need them to take action.The strategy for doing this is simple...

The Ultimate GDPR Guide for Marketers and Businesses - appinstitute.com

appinstitute.com ·13 February 2018
Much has already been written and discussed in the public domain regarding the GDPR, but still, many business owners are a little unsure of what the GDPR entails, and whether or not they are affected. With this article I hope to add some clarity, explaining what the General Data Protection Regulation is, which businesses it affects - and how - along with answers to some common questions frequently asked about the GDPR, and some steps you can take to move your business towards compliance.

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