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  • Meet Minneapolis: Travel to the Twin Cities this Summer for HITEC 2019

    We all know that travel can be a real hassle. So, what about a trip makes it worth packing up your suitcase, saying goodbye to your family for the next few days, fighting the airport and staying in a.

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    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • A Series of Must-Read Articles on Cybersecurity Produced by the HFTP Research Centers

    Data security remains a pressing concern and top priority for the hospitality industry. The HFTP Research Centers are dedicated to producing findings that can significantly aid hospitality businesses in their efforts to protect their guests’ privacy and personal information against potential cyber threats and attacks.

  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

Google Maps Adds More Hotel Search Filters

skift Inc. ·24 April 2019
Google Maps has updated its desktop and mobile app versions to add filters for its hotel search functionality. Users can now search properties to find ones with amenities such as free Wi-Fi, a gym, and a pool, and to see if they are pet-friendly or kid-friendly and have services like free breakfast or a gym.The interface differs between the desktop browser version and the app versions for Apple and Android devices. In the browser-based view, users need to click the phrase "more options" to see the additional filters. Users of iOS devices can type a phrase like "San Francisco kid friendly," for example, to see filtered results in a particular neighborhood.The functionality debuted Tuesday in many markets. It underscores a broader trend in Google Maps becoming ready to morph into a superapp, as outlined in a Skift Deep Dive earlier this month.

Airbnb Leads New $160 Million Funding for Short-Term Rental Brand Lyric

skift Inc. ·18 April 2019
Airbnb is leading a $160 million funding round for Lyric, a San Francisco-based company that manages multifamily apartment complexes and rents out those units on platforms that include Airbnb, HomeAway, and, among others.The Series B investment confirms an earlier report from December when The Informationoriginally reported Airbnb was planning to lead a $75 million investment round in the accommodations brand.The $160 million round on Wednesday is led by Airbnb, as well as new investors that include Tishman Speyer, RXR Realty, Obvious Ventures, SineWave, and former top Twitter executives Dick Costolo and Adam Bain. Current investors Barry Sternlicht, NEA, SignalFire, FifthWall, and Tusk Ventures have also participated in this latest round of funding, bringing the company's total funds raised to a grand total of $185 million.WHAT LYRIC IS -- AND WHAT IT REPRESENTSLyric is one of a crop of newer professional accommodations operators whose competitors include companies like Sonder, Stay Alfred, and others. They're essentially serviced apartment businesses that are licensed to run as a hotel (avoiding regulatory challenges), and they use marketplaces like Airbnb to advertise their accommodations Moreover they rely on technology to wring out efficiencies, manage the guest experience, and eventually grow to scale.

Google Maps Is Ready to Transform the World of Superapps: A Skift Deep Dive

skift Inc. ·16 April 2019
If you live in the West and parts of Asia and Africa, you take the Google Maps app everywhere you go, stuffed in a pocket or clutched in a hand. And its utility is indeed on the mark: Need to navigate to work or somewhere else in a car or train or on foot? Just whip out the Google Maps app, and let it transport you from Point A to B and C.Likewise, if you own a restaurant, bar, spa, beauty supply store, tourist attraction, event venue, or hotel, or offer services to any of these sectors, you'll want to have a Google business listing, which gets you into the Google Maps app for discovery purposes. After all, consider that "near me" searches on Google Maps grew 150 percent over the prior year, Google parent Alphabet's chief financial officer Ruth M. Porat said at an investor conference in early 2018.Like Tencent-owned WeChat and, to a lesser extent Meituan in China, as well as Grab in Southeast Asia, many are pointing to Google Maps, with its more than 1 billion users, as the next ubiquitous, all-encompassing superapp. In other words, a superapp can do it all, or nearly everything, relatively speaking, and obviates the need to call up specialty apps to perform specific tasks.

How Airlines Decide What You'll Eat and Drink On Board

skift Inc. ·15 April 2019
For almost a decade, the Germany-based company SkyTender has promised airlines they can revolutionize how they serve drinks by dropping canned sodas and watery coffee and adding special trolleys that dispense fountain-style sodas and specialty coffees, such as cappuccinos and espressos.Each year, in April, SkyTender brings its contraptions to the World Travel Catering & Onboard Services Expo in Hamburg, where food and drink companies set up elaborate booths in two gigantic halls, hoping to sway airlines. Some, like SkyTender, seek to persuade airlines to invest in new technology. Others hawk speciality jams, artisan cookies, champagne, craft beer, and cider that airlines can sell or give away on board.Some vendors view it as a make-or-break event. They are typically firms like SkyTender selling technology without an obvious market beyond transportation. Food producers may see it differently -- they can sell to retailers -- but they still may hope an airline contract will raise their profile, or boost profits.

Airbnb Will Invest Up to $200 Million in India's Budget Hotel Chain Oyo

skift Inc. · 2 April 2019
Airbnb has confirmed an investment in Oyo Hotels & Homes' Series E round, although it would not disclose the amount or terms of investment. A source close to the development, however, affirms the deal is between $100 million and $200 million.Until this, Oyo had raised $1.7 billion in funding from over 11 rounds, the most recent being $100 million on February 14 from Didi Chuxing.Greg Greeley, Airbnb's president of homes, said in a statement, "Emerging markets like India and China are some of Airbnb's fastest-growing, with our growth increasingly powered by tourism to and from these markets.

China's Alibaba Is Shaping the Future of the Machine-Driven Hotel

skift Inc. · 1 April 2019
Imagine being in your room within one minute of arriving at your hotel. FlyZoo, a 290-room hotel located close to Alibaba Group's headquarters in Hangzhou, a city 170 kilometers southwest of Shanghai, promises just that. It is powered by Fliggy, Alibaba's online travel platform.The experience begins with the FlyZoo mobile app. Select the floor and the room view and book. If you're a local Chinese guest, check in via the app, which will also scan your face. Foreigners can check in upon arrival at one of several kiosks in the lobby.Rather than keys and cards, FlyZoo uses facial recognition in the elevator and at the room to open doors. Inside, command Tmall Genie, Alibaba's voice technology, to adjust the temperature, lights, and curtains. Ask Genie what the Wi-Fi password is, although it's unthinkable a password is even needed for a future hotel.

Co-Living and Co-Working Are Gimmicks, Declares 25hours Hotels CEO

skift Inc. ·26 March 2019
You might think that the co-founder of a lifestyle hotel brand like 25hours might embrace emerging hospitality concepts such as homesharing, co-living, and co-working.But for Christoph Hoffman, CEO of Hamburg-based 25hours Hotels -- even though those ideas might be dominating chatter among investors and developers -- there's a danger in everyone chasing the same trends."Everybody's jumping on the same train, and it becomes, to me, funny and maybe also dangerous in some areas, because too many people are doing the same thing," Hoffman said. "Then it repeats itself and everyone has the same kind of product."

Mexico's Mystifying Tourism Move Leaves Competitors Ready to Pounce

skift Inc. ·18 March 2019
The question has bounced through the travel industry for months now: What is Mexico doing?News that the new administration of Andres Manuel Lopez Obrador planned to disband the Mexico Tourism Board, shift promotional duties to embassies, and redirect money to build a train that visits some popular tourist areas has been out since late last year."Everybody's got their eye on it," said Bill Geist, CEO of DMOproz, a consulting firm in Wisconsin that caters to destination marketing organizations. "It's one thing to cut a budget, but to eliminate it is's a head scratcher."There have been few details about what will happen moving forward, even as international offices shutter and continued security concerns make the need for a cohesive communications strategy more acute.Tour operators and hoteliers in Mexico are fearing for future business, especially as they see a leveling off or decline in bookings this year, and planning ways to take their own action. Foreign visitors spent an estimated $22.5 billion last year in the country.In the meantime, other warm-weather destinations and tourism insiders are watching to see if the a rollback in marketing dollars will equal increases elsewhere."I think it's terrible," said Alex Zozaya, CEO of travel, hospitality, and leisure management company Apple Leisure Group. "One thing is to fix what is not working, but leave alone what is working and improve what is working. Because there are some things with the [board] that are not working, let's shut it down? That's a big mistake."MEXICO'S STRATEGYThere have been few details about what will happen moving forward, even as international offices shutter and continued security concerns make the need for a cohesive communications strategy more acute.Tour operators and hoteliers in Mexico are fearing for future business, especially as they see a leveling off or decline in bookings this year, and planning ways to take their own action. Foreign visitors spent an estimated $22.5 billion last year in the country.In the meantime, other warm-weather destinations and tourism insiders are watching to see if the a rollback in marketing dollars will equal increases elsewhere."I think it's terrible," said Alex Zozaya, CEO of travel, hospitality, and leisure management company Apple Leisure Group. "One thing is to fix what is not working, but leave alone what is working and improve what is working. Because there are some things with the [board] that are not working, let's shut it down? That's a big mistake."

No Shock or Awe at Booking Holdings About Airbnb's Buy of HotelTonight

skift Inc. ·13 March 2019
When it comes to Airbnb's more than $400 million acquisition of HotelTonight, Booking Holdings CEO Glenn Fogel said it was hardly a secret that Airbnb would be expanding its hotel business since it already "brought on boutique hotels."Referring to HotelTonight as a "very, very small company," Fogel said Tuesday he's not sure that adding the hotel-booking startup represents anything different than what Airbnb previously discussed. Fogel was speaking at a Bank of America Merrill Lynch retail technology conference."And we should've known that Airbnb had wanted to expand out beyond just doing home, and they're going to do that," Fogel said. "We believe that it's a little bit -- it's sort of flattering to us -- because we've always believed that the right presentation to a consumer is to show all the types of accommodations. And we've always believed that, so they started copying us and doing that."Fogel, unsurprisingly, argued that, which mixes hotels with alternative accommodations and doesn't charge a booking fee to travelers, provides "a better, better result."Airbnb declined to comment on Fogel's remarks.

Google Quietly Releases Its Hotel Booking Destination With Potentially Huge Implications

skift Inc. ·12 March 2019
In a span of just a few months, Google's threat in booking travel is looming even larger. Indeed, Skift said last October Google's new hotel search is presenting a greater threat to booking rivals. Now the tech giant has added a full-fledged destination site for hotels, without any major fanfare, and has potential implications for booking sites, as well as Airbnb, on the lines of what it has done with its already very-popular Google Flights.Richard Holden, Google's vice president of product management, travel, wrote about the new features in Google Flights and Hotels in a blog published late last week, and quietly slipped in a development we have been waiting for a year or so now, the full-fledged site for hotel meta search site and booking engine.Once the users goes to Google's hotel site and selects a hotel, a "Book a room" button is very prominent. When the user selects one of the online travel agency or other metasearch advertisers, the traveler navigates to the third-party site for booking. But there is often an option to book right on Google for Travelocity or Agoda, for example.

Airbnb Is Paying $400 Million-Plus for HotelTonight, Half in Pre-IPO Stock

skift Inc. ·11 March 2019
So how much is Airbnb shelling out to acquire HotelTonight? The deal price was a little more than $400 million, with about half in cash and half in stock, Skift has learned.In 2017, at the time of HotelTonight's last disclosed fundraising of $37 million, the hotel-booking app had a valuation of $463 million. Skift reported in 2017 that HotelTonight had 2016 revenue in the $60 million range.The San Francisco-based company, founded in 2010, raised around $117 million since its beginnings.

Who's Really Winning the Direct Booking Wars Between Hotels and Online Travel Agencies?

skift Inc. · 6 March 2019
So, who is winning the so-called direct booking wars? Is it the hotels? Is it the online travel agencies? Is it Google? Is it the consumer?This is a question that so many people in the travel industry have attempted to answer and, thus far, we've seen some statistics that seem to suggest that the tide is changing a bitBack in November 2017, a little more than a year after many of the major U.S. hotel companies launched their respective direct booking pushes, a report from Kalibri Labs suggested that the hotels were, indeed, winning.Compiling data from its database of more than 25,000 hotels in the U.S., including validated costs and daily transactions directly sourced from the hotels' systems, Kalibri Labs found that there was indeed a shift in consumer behavior toward sites versus online travel agencies such as or Expedia. More consumers than ever before chose to book direct versus booking on a third-party site.Not only did the direct booking campaigns encourage consumers to book direct, but the Kalibri study also found that these campaigns were more beneficial for hotel owners than previously assumed. The hotels' direct-booking campaigns -- even by offering discounted rates to consumers -- were actually generating more revenue for hotel owners than the online travel agencies were.

Travel Megatrends 2019: Travel Loyalty Is Overdue for Disruption

skift Inc. · 4 March 2019
We're in an era of copy-and-paste loyalty programs. Cowed by active investors and afraid of straying too far from the pack, operators of today's airline, hotel, and car loyalty programs run the conservative game of offering nearly the exact same thing that the competition delivers. It annually takes 25,000 miles and $3,000 in spend to earn low-level elite status on the major U.S. carriers. Stay in a big-brand hotel for 10 nights and the loyalty benefits start to roll in.That formula may work for now, but tomorrow's consumers want more from their loyalty program. "Airline loyalty programs stopped becoming useful to me after all of the airlines started determining status in the same way -- by how much you pay for a ticket," said Jonathan Khoo, a software engineer who travels frequently for work. "Now, I pretty much make flight booking decisions on wherever the cheapest flights take me."According to research from Skift, tomorrow's travelers are less interested in the drumbeat of accumulating points for their weekly flight between Omaha and St. Louis and more in how they can use those points for unique experiences. In short, they want faster gratification and deeper engagement from their loyalty programs. Even shorter: they want disruption.

This Is What Hotel CEOs Really Think About Homesharing

skift Inc. ·28 February 2019
In the past three years, the hospitality industry has -- slowly but surely -- seen more traditional hotel companies begin to embrace homesharing, with companies like Accor, Marriott, and Hyatt testing it out and investing in it in various ways.But what about other hotel brands and companies? Are they beginning to warm up to the idea of offering private accommodations alongside their hotel inventory?Skift asked a number of hotel CEOs, executives, and industry experts for their thoughts on homesharing at the recent Americas Lodging Investment Summit (ALIS) in January. Here's what they had to say.

Caesars Looks to Mobile Tech to Raise the Hotel Guest Experience

skift Inc. ·27 February 2019
Caesars Entertainment's flagship product may be gambling, but lately the company's biggest bet has been on catch-up tech investments in hotel tech. The newsiest and most eye-catching of these has been its experiment in on-demand mobile delivery of food.In the past three months, Caesars has been testing mobile ordering technology for food at eight properties nationwide, including the Linq in Las Vegas. The company is letting guests order food at designated locations around their properties that are public areas, such as lobbies and poolside decks, but that aren't restaurants or casino floors.Guests sitting at, say, a lobby lounge, can order food from a hotel kitchen to be delivered to them on the spot. A guest can order through the Caesars mobile app or else by texting a word on their phone to a particular number, which then opens a web browser with menu options.Guests can charge the order to their room or pay by credit card or with a mobile payment service, such as Apple Pay. Runtriz, a Los Angeles-based vendor that provides hotels with mobile guest services, powers the tool.Postmates, UberEats, Grab, and other companies have gotten many consumers accustomed to mobile ordering, and Caesars is one of the first hotels to try to put a hospitality twist on the trend.Caesars isn't neglecting room service, though. Later this year, it intends to roll out at selected properties a new "food order tracker," which will let guests see the progress on their order. The animation would be similar to the pizza-making tracker pioneered by Domino's.If guests like the mobile-ordering and room service innovations, Caesars will roll them out to the additional properties that it manages at its 55 locations.

Self-Cleaning Hotel Rooms Have Arrived

skift Inc. ·25 February 2019
Stay in a high-tech hotel today and you might see the day's headlines in your full-length mirror or have a personal trainer on-demand when you turn on the television.If you're staying at Copenhagen's just-opened Hotel Ottilia, on the other hand, you might have a room that fully disinfects itself each morning without housekeeping lifting a finger.The hotel has partnered with Danish company ACT.Global in order to use its proprietary ACT CleanCoat technology, which is transparent, odorless, and activated by sunlight. The main ingredient, titanium dioxide, is also found in sunscreen. In tests from national research organizations such as Denmark's National Research Centre for the Working Environment, the antibacterial spray has been shown to break down microbes that range from influenza and salmonella to mold spores and allergens. Cover a room like invisible insulation, and it can purify the air for up to a year, removing contaminants such as cigarette smoke or other odors.

InterContinental Launching an All-Suite Brand

skift Inc. ·20 February 2019
InterContinental Hotels Group plans to add another all-suite hotel brand to its portfolio later this year as it looks to take advantage of increasing guest and owner demand for those accommodations.IHG already has the Staybridge and Candlewood Suites brands in what it calls the mainstream segment but CEO Keith Barr clearly feels there is room for another.On an earnings call with analysts on Tuesday, Barr used language synonymous with the alternative accommodation sector in describing where the new brand will sit.

Wyndham Is Changing Back Its Loyalty Program to Be More Like Everyone Else's

skift Inc. ·19 February 2019
In 2015, Wyndham retooled its loyalty program to be simpler and more straightforward and to appeal to what the company often referred to as "the everyday traveler." The highlight of this new program would be a radical departure from what every other hotel loyalty program did (and still does): Instead of having multiple redemption tiers or categories for certain hotel brands, there would be a single 15,000-point redemption to stay at any hotel within the Wyndham portfolio of brands.This meant that 15,000 points earned by staying at a Days Inn or Super 8 could be used toward a free night at a Wyndham Grand or a Howard Johnson -- and vice versa. It meant that the most expensive hotels in the program were cheaper to earn free nights for, and the least expensive hotels were now more expensive.In short, it was an easy-to-understand, flat-rate redemption model that didn't require a masters' degree in loyalty points strategy, and it was designed to appeal to the non-Starwood Preferred Guest (SPG) or Marriott Rewards or Hilton Honors elites -- even if, at one point, Wyndham tried to woo those SPG members, if unsuccessfully.

How to Make Improving the Guest Experience a Joyful Task

skift Inc. ·13 February 2019
Meeting guest experience requirements is too often a series of boring checklists. But improving the end-to-end experience can be a joyful, creative project that involves everyone from the general manager to the most junior staff. Here's a way to think about it.The hospitality industry is full of standard operating procedures, checklists, and processes that can sap joy and creativity. Instead, the process of improving things end-to-end can be a highly creative endeavor and not just a list for rote memorization and blind adherence.As hoteliers seek to make an impact in 2019, a ripe opportunity is a re-thinking of guest experience. The small, micro-moments as a guest moves between planning, arrival, and checkout.Sure, there are methodologies that already exist to analyze data around each potential guest touch point, gathering feedback and making operational improvements. But there is also a much more joyful, creative approach that creates moments of delight and also echoes into the online comments and guest feedback.Not every step along the guest journey needs to be mind-blowing, but a smart g.m. knows the key moments in their experience that are poised to make a disproportionate impact. By creating simple systems of leverage, huge outcomes can happen with minimal adjustments to existing systems.

Travel Megatrends 2019: Online Travel Agencies Scurry for Salvation Beyond Hotels

skift Inc. ·12 February 2019
Online travel agencies will be around a decade from now, but food, activities, and rides will be a lot more important to them and their customers. The saplings of this future growth are already visible in 2019.The online travel agency business over the last couple of decades has largely been built around selling hotel stays. But in 2019, there will undoubtedly be an acceleration of the drive to diversify their core businesses not only into apartments and vacation rentals, but also into tours and activities, restaurants, food delivery, and ridesharing.The online travel agency future is wide open. Although it has more to do with marketing and business models than products, just consider that Booking Holdings over the last year and a half reversed long-standing practices and leaned into brand advertising instead of paid ads on search engines, and accelerated its use of the prepay merchant model over its mainstay pay-at-the-hotel agency model.So anything can happen.

What Oyo's Latest Results Say About the Business of Budget Hotels

skift Inc. · 8 February 2019
One of the most intriguing chains in hospitality today is Oyo, the India-based enterprise started by a college dropout that has since raised more than $1 billion in funding. Its rapid expansion has stoked skeptics who continue to watch the operation closely, especially this week with news it had entered the U.S.. So it's with great interest that the industry looks at Oyo's newly released financial report for 2018, which shows it still has to expand a lot more in order to break even. Here are five key takeaways from the numbers.1. BUDGET HOTELS ARE BIG MONEYThe jury is no longer out on whether budget hotels can rake in big money. Oyo roped in total sales of $1.8 billion from 75 million room nights globally last year, which translates to an average rate of $24, a true budget category as opposed to economy brands, such as Ibis or Holiday Inn Express.It also proves that this segment can be scaled quickly and efficiently through automation and digitalization. From a single hotel in May 2013, Oyo has over 8,500 hotels with a total of 458,000 keys as at December 2018.

Expedia Struggles to Move Beyond Its U.S. Dependence

skift Inc. · 8 February 2019
When Mark Okerstrom became CEO of Expedia Group in September 2017, he said he wanted the company to become more global. In September 2018, Okerstrom repeated the ambition, noting that one of his priorities is for the conglomerate to become more locally relevant worldwide.But the change is coming slowly, as new revenue numbers revealed on Thursday with Expedia's fourth quarter and full year earnings release. During 2018, Expedia earned internationally only 44.73 percent of its $11.2 billion revenue, revealing a slight decline in the company's international share of revenue versus the prior year.In 2016, the Expedia Group booked 42.59 percent of its revenue outside of its U.S. home base.Since then it has become slightly, though not dramatically, more global.

IHG CEO Sees More Nimble Hotel Group From What He Inherited

skift Inc. · 5 February 2019
It's been a little less than two years since Keith Barr became the CEO of InterContinental Hotels Group (IHG), succeeding former CEO Richard Solomons, but in that time, Barr has made it a point to make sure that IHG is a very different company."I've had a lot of people talk to me, saying, 'Wow, you know, something's different at IHG," Barr told Skift at the Americas Lodging Investment Summit (ALIS) in Los Angeles. "Which is great to have people say, because when I took over as chief executive, my aspiration was to take a company that had been very successful, but to realize its potential in an increasingly competitive marketplace."Barr's strategy involved $125 million in cost-cutting measures -- primarily from layoffs -- as well as major investments in technology, including a new reservations system, called IHG Concerto, and soon, a new property management system.

Hilton CEO: 'We're Not Trying to Compete With Google, Amazon and Apple'

skift Inc. · 4 February 2019
At a time when a number of travel and hospitality CEOs are increasingly concerned with the idea of who "owns" the customer -- and are attempting to build extensive "experience platforms" to do just that -- Hilton CEO Christopher Nassetta has a slightly different take on those efforts versus peers.Whereas AccorHotels CEO Sebastien Bazin and Marriott CEO Arne Sorenson see technology companies such as Google, Amazon, Apple, and others as direct competitors, Nassetta doesn't necessarily see things in the same light."We're not trying to compete with Google, Amazon, and Apple," Nassetta told Skift recently at the Americas Lodging Investment Summit. "We're not trying to. We're a platform and a network, and our view is that we're on the fulfillment side, that we're the experience. We're the hearts and souls that make that stay different, and we make sure that product is right, along with the amenities, and the service delivery. I don't think those guys are going to want to be in that form of fulfillment for a long, long time. I mean, I may be wrong, but ... we jointly own the customer."

Luxury Brands Are Making Unconventional Partnerships the Next Big Thing

skift Inc. ·25 January 2019
Collaborations and partnerships between high-end travel brands and their cousins in sectors ranging from fashion to food to automotive have been increasing in recent years.But in 2019, such collaborations will likely become commonplace, as luxury companies seek to align with others of their ilk in order to extend their reach and increase brand awareness."I think we are going to see a lot more of it. After all, collaboration to survive is really important. Certain species need other species to survive. When you have a common understanding of luxury and heritage, it makes sense to partner [with companies] that believe the same things," said Marek Reichman, executive vice president and chief creative officer at Aston Martin Lagonda.The boundaries are blurring within the world of creativity. It's about combining the creative thinking of successful brands, so that one and one is making three."

'Conscious' Travel Emerging as Yet Another Hot Luxury Trend

skift Inc. ·16 January 2019
For at least the past year, the travel industry, and especially the luxury sector, has latched onto the idea of "transformative travel" as the new "experiential travel."First coined in 2016 by the founders of an adventure travel company, Jake Haupert and Michael Bennet, who both lead the Transformational Travel Council, the term is meant to describe any travel experience that empowers people to make meaningful or lasting changes in their lives.And while this concept originated in adventure travel, it soon became associated with luxury travel. Why? Because there's no greater luxury today than personal fulfillment, as Skift's 2018 Travel Megatrend of the same name pointed out.


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