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  • Meet Minneapolis: Travel to the Twin Cities this Summer for HITEC 2019

    We all know that travel can be a real hassle. So, what about a trip makes it worth packing up your suitcase, saying goodbye to your family for the next few days, fighting the airport and staying in a.

  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • A Series of Must-Read Articles on Cybersecurity Produced by the HFTP Research Centers

    Data security remains a pressing concern and top priority for the hospitality industry. The HFTP Research Centers are dedicated to producing findings that can significantly aid hospitality businesses in their efforts to protect their guests’ privacy and personal information against potential cyber threats and attacks.

  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

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New Revinate Analysis Shows 48% of Room Bookings 'Last Minute'

Revinate, Inc. ·12 February 2019
Revinate, the software as a service (SaaS) company that helps hotels transform guest data into revenue, today announced the findings of its global study on hotel booking lead times for 2017 and 2018. According to the analysis, which is based on 12 million reservations from 600 hotels, 48% of reservations made in 2018 were 'last minute', or booked within a week of check-in. Last minute bookings decreased by 6.25% when compared to 2017.In Europe and the United States and Canada, hotels see fewer same week bookings than the global average, 37% and 40% respectively. The Middle East sees more last-minute bookings than the global average, at 70%. Other countries that see the majority of bookings in a short window include Latin America at 60%, and Asia Pacific, at 56%.Globally, in 2018 only 13% of reservations were booked more than 60 days in advance. In 2018, European hotels saw the highest percentage of long lead booking windows, at 16%, which remains unchanged from 2017. The US and Canada only saw 15% of reservations made 60+ days in advance, down 6.67% from 2017. Only 6% of 2018 bookings in Middle East and Africa were made 60+ days in advance."Hoteliers that are interested in understanding their own booking windows, at both the property and group level, can use Revinate Database Insights," Kelly Robb, Revinate's VP of Marketing and Growth says, "Hotels are sitting on a treasure trove of data from their many technology systems but too often it's hard to access the data without an analyst's help. Revinate Database Insights makes it easy by visualizing reservation data from the PMS, including nights, stays, length, and lead time, allowing hoteliers to understand trends, use data to target the right offer to the right customer, and drive revenue."To learn more and see the complete regional data on booking windows, visit the Revinate blog.
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Brands Sandton and Pillows Hotels Select Revinate Marketing to Power Revenue-Focused CRM Strategy

Revinate, Inc. · 7 February 2019
The Sandton and Pillows brands have been Revinate customers since early 2016, using both Revinate Reputation and Revinate Surveys for guest feedback. Today, the Pillows Amsterdam hotel is number two of 25 in TripAdvisor's Travelers Choice 2019 Netherlands, and the Ghent hotel is number six of 25 in TripAdvisor's Travelers Choice 2019 Belgium. By adopting Revinate Marketing, they will join hundreds of hotel customers that are using Revinate's full suite of SaaS solutions to capitalize on guest feedback and drive revenue from guest communications, all using a single platform."When we made the strategic decision to double down on guest marketing in 2019, we knew that Revinate was the only choice for helping us develop an ROI-positive email marketing program to generate more direct bookings and upsells," said Loes Dingemans, Managing Director IHMG, the parent company for Sandton and Pillows Hotels. "Clients since 2016, we have been impressed with Revinate's rigorous pace of innovation and the support we have received, which allows us to not only get the most out of their products but also understand the changing landscape around us.""I am thrilled that the Sandton and Pillows brands will be using Revinate Marketing to help personalize the guest journey," said Marc Heyneker, Co-founder and CEO of Revinate. "Every hotelier that we have worked with at these brands over the last few years has impressed us with their treatment of guests as individuals. This innate quality, so important in hospitality, assures me that they will develop a powerful, data-fueled marketing program using Revinate Marketing. I am looking forward to watching their success."About Revinate:Revinate enables hoteliers to transform their guest data into revenue. With Revinate Marketing and Revinate Guest Feedback, hoteliers are empowered to make smarter decisions, resulting in increased direct revenue and guest engagement. The company is backed by leading Silicon Valley investors, including Benchmark Capital, Tenaya Capital, and Sozo Ventures. Headquartered in San Francisco with regional offices in Amsterdam and Singapore, Revinate counts tens of thousands of the world's leading hotels as customers.To learn more, please visit www.revinate.com.About Sandton and Pillows:IHMG stands for International Hotel Management Group B.V. and is the holding company of the hotelbrands Sandton Hotels and Pillows Hotels. IHMG is a globally focused hospitality organization with a strong base in the Netherlands. The unique hotels are all situated on beautiful locations near the best places to visit. IHMG's vision is clear-cut: our guests can look forward to staying at any one of our hotels, where our employees are passionate about providing them with nothing less than a great stay.To learn more, visit www.ihmg.eu.
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Revinate Powers Cornell University's Center for Hospitality Research Study on Value of Employee Training on Guest Experience

Revinate, Inc. ·24 January 2019
SAN FRANCISCO, CA - Revinate, the software as a service (SaaS) company that helps hotels transform guest data into revenue, today announced that it partnered with Cornell University's Center for Hospitality Research on its recent study, Customer Satisfaction through Service Excellence: The Importance of Focused Training. The researchers used data acquired through Revinate Surveys to power the study.The study, conducted by Elizabeth Martyn and Chris K. Anderson, focused on the front desk staff of two hotels under the same management group in Nevada and looked at three employee qualities important to guest satisfaction: engagement, communication, and attitude. Using data from Revinate Surveys, which captured post-stay feedback at the participating hotels, the research team looked at which qualities had the most significant impact on guests. In addition, the study examined the correlation between staff training and staff helpfulness following a service failure and found that blended online and in-person training, utilizing eCornell's Service Excellence On-Demand Training program, can foster improved handling of guest interactions, thereby offering a substantial opportunity for improved guest satisfaction."There is nothing more critical to a research study than quality data," said Chris Anderson, Professor and Director of the Center for Hospitality Research. "Not only was Revinate able to supply historical online reputation data, but their Surveys product also allowed us to collect very specific feedback to evaluate the effectiveness of training. I'm thankful that Revinate is willing to share its data to benefit the hospitality industry.""I am honored that we were able to participate in this research project with Chris Anderson and his team at Cornell University," said Marc Heyneker, Co-founder and CEO of Revinate. "The academic work that Cornell University does to understand guest experience is so important for hoteliers around the world and I'm proud that our data could be used to test and measure the impact of operational activities on property."About Revinate:Revinate enables hoteliers to transform their guest data into revenue. With Revinate Marketing and Revinate Guest Feedback, hoteliers are empowered to make smarter decisions, resulting in increased direct revenue and guest engagement. The company is backed by leading Silicon Valley investors, including Benchmark Capital, Tenaya Capital, and Sozo Ventures. Headquartered in San Francisco with regional offices in Amsterdam and Singapore, Revinate counts tens of thousands of the world's leading hotels as customers.To learn more, please visit www.revinate.com.About eCornell:As Cornell University's online learning unit, eCornell delivers online professional certificate courses to individuals and organizations around the world. Courses are personally developed by Cornell faculty with expertise in a wide range of topics, including hospitality, leadership and management, marketing, human resources and data analytics. Students learn in an interactive, small cohort format to gain skills they can immediately apply in their organizations, ultimately earning a professional certificate from Cornell University. eCornell has offered online learning courses and certificate programs for 18 years to over 130,000 students at more than 2,000 companies. For more information about eCornell programs, visit www.ecornell.com.
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Industry Veteran Stephanie Hamilton Joins Revinate EMEA

Revinate, Inc. ·22 January 2019
SAN FRANCISCO, CA - Revinate, the software as a service (SaaS) company that helps hotels transform guest data into revenue, today announced that it has hired Stephanie Hamilton to lead the growing EMEA Customer Success team in Amsterdam, Revinate's European headquarters.Hamilton knew from a young age that hospitality was the only career for her. She has spent her entire career in hospitality, starting out in Front Desk Operations with Omni Hotels and Hilton Hotels. Learning about Front Desk Operations led her to join the technology side of hospitality with the Nor1 team as an Implementation Manager before being promoted to Director of Implementation and Training. She then connected with Sabre Hospitality, where she led a team responsible for onboarding new and existing customers onto Sabre's slew of products. Most recently, before joining Revinate, Hamilton was the Director of Distribution for Two Roads Hospitality, a leading independent lifestyle hotel management company recently acquired by Hyatt. At Two Roads, she helped their managed hotels effectively use different partners to drive guest revenue and experience."I am excited to join the Revinate team and am looking forward to working with hotel partners across EMEA to drive revenue and improve the guest experience across the entire journey," Stephanie Hamilton said. "Many of the hotels I worked with during my career were Revinate customers, so I have watched the company grow and evolve over the years. Given my experience connecting hospitality systems, I am especially excited about helping hotels optimize their guest marketing by using data to create more relevant and impactful campaigns.""I couldn't be more thrilled to welcome Stephanie Hamilton to Revinate," said Marc Heyneker, Co-founder and CEO of Revinate. "She has tremendous experience with some of the industry's leading management companies and technology vendors and I know she will be a huge asset not only to our team, but to the thousands of hotel clients across EMEA that she will work with."
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Revinate Unveils New Guide to Help Hoteliers Navigate Loyalty Marketing

Revinate, Inc. ·21 January 2019
Revinate analyzed data from more than 200 hotel groups around the world to understand the economics of traditional loyalty programs. They found that hotels with less than 30,000 rooms cannot profitably support a proprietary points-based loyalty program.Peter Van Dorn, Revinate's Loyalty Industry Consultant explained, "Based on our analysis, the barriers to realizing ROI on proprietary points-based loyalty schemes are pretty clear for hospitality groups with less than 30,000 rooms. Fortunately, small and medium-sized hoteliers have many other effective strategies and tactics available to increase customer lifetime value and improve other measures of guest loyalty."As a result, the guide focuses on the insights and best practices that can enable small- to medium-sized hotels and brands to drive loyal behavior.Kelly Robb, Revinate's Vice President of Marketing and Growth, says, "Through our analysis of the industry's loyalty programs, it's clear that traditional points-based loyalty programs are failing smaller brands. The good news is that not only are customers ready for a change in how they're being marketed to, but new CRM technology can achieve the same objectives as a traditional loyalty program without the overhead."Download the free guide here.
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Revinate Marketing Wins 2019 HotelTechAward

Revinate, Inc. ·17 January 2019
San Francisco, California - Revinate, the software as a service (SaaS) company that helps hotels transform guest data into revenue, today announced that Revinate Marketing just named 2019's Top Rated Email Marketing and CRM Product by Hotel Tech Report.The HotelTechAwards recognize companies and products that have proven to add value for hoteliers by helping them compete in the digital age. Winners of the HotelTechAwards are determined based on verified client feedback. Thousands of hoteliers across more than 120 countries provided feedback for this year's awards.Revinate's winning solution for email marketing and CRM, Revinate Marketing helps hoteliers better understand their guests to deliver more personalized communications and experiences. It empowers users to unlock the infinite power of their guest data to drive engagement and revenue throughout the entire customer journey. With an intuitive and easy-to-use design plus specialized hotel functionality, Revinate Marketing makes it possible for hoteliers to strengthen guest relationships, boost loyalty and drive revenue - all while saving time and resources."We are ecstatic that Revinate Marketing was named best email marketing and CRM solution by Hotel Tech Report," said Marc Heyneker, Co-founder and CEO at Revinate. "Our top priority has always been helping our customers drive meaningful engagement and revenue through Revinate Marketing and it's rewarding to see the impact we have made on our customers and the industry This award is a great way to kick off 2019."
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House of Daniel Thwaites Selects Revinate to Power Group-Wide CRM Strategy

Revinate, Inc. ·15 January 2019
Now, all the hotels and inns within the House of Daniel Thwaites collective, in addition to the corporate marketing, will use Revinate solutions for data-driven email marketing. With Revinate Marketing Pro, the hospitality company will be able to more effectively drive direct bookings and upsells by easily segmenting its database and sending personalized communications that are proven to drive revenue.The company selected Revinate following a thorough RFP and vetting process, which included five other software companies. Jane Waterworth, Marketing Director at Daniel Thwaites said, "In the end, Revinate was the clear winner for us. In addition to providing all the functionality we needed in a very easy-to-use platform, Revinate has an impressive track record for innovation, which will allow us to stay at the forefront of technology in this ever-changing industry. It was important to us to work with a company that takes the time to focus on their customers and provide a solution for their unique needs.""We are thrilled to welcome Daniel Thwaites to the Revinate family," said Marc Heyneker, Co-Founder and CEO of Revinate. "Everyone who has worked with the Thwaites team during the selection process was struck by their unwavering focus on the guest experience. We are excited to help them turn that passion into revenue with our CRM and guest feedback solutions for hotel groups."About Revinate:Revinate enables hoteliers to transform their guest data into revenue. With Revinate Marketing and Revinate Guest Feedback, hoteliers are empowered to make smarter decisions, resulting in increased direct revenue and guest engagement. The company is backed by leading Silicon Valley investors, including Benchmark Capital, Tenaya Capital, and Sozo Ventures. Headquartered in San Francisco with regional offices in Amsterdam and Singapore, Revinate counts tens of thousands of the world's leading hotels as customers. To learn more, please visit www.revinate.com.About the House of Daniel Thwaites:The House of Daniel Thwaites collective was established in 2018, bringing together hotels and inns owned by Daniel Thwaites. They are a diverse range of properties spread across the UK - from Langdale Chase on the bank of Windermere through to the Golden Lion in the heart of the market town of Settle in Yorkshire. Each of the 20+ properties is individual in style and character but what links them together is superb quality and the warmest of hospitality delivered to every guest who walks through the doors. You can find out more about the properties on the website: https://www.houseofdanielthwaites.co.uk/
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Revinate Ends 2018 with Strong Company Growth and Innovation

Revinate, Inc. · 3 January 2019
In 2018, Revinate made significant investments in product and engineering, hiring Jason Standiford as VP of Engineering and promoting Dan Hang from Chief Product Officer to President and Chief Operating Officer. The team hit a major milestone by moving all its products to Amazon Web Services, bringing exceptional global performance, security, scalability, and pace of innovation. The company also made an early and strong commitment to the GDPR, building the necessary tools into its products and educating customers on the new policies.Major updates were made to Revinate Guest Feedback, including Department Scores, Segmented Surveys, Survey Sentiment Analysis, and a refreshed mobile app to help hoteliers on the go. Enhancements to Revinate Marketing included the release of Database Insights, the Image Library, Guest Preferences, Advanced Upsell Reporting, and Benchmark Reporting. Finally, Revinate launched a full suite of group-level functionalities, empowering corporate marketing leaders to easily manage, measure, and optimize performance.In 2018, Revinate announced a partnership with Duetto to enhance the power of Revinate Marketing. Now, joint customers can use Duetto's platform and its Open Pricing application, GameChanger, to dynamically price upsells and upgrades driven through Revinate Marketing. The real-time pricing solution enables personalized offers to maximize conversion and revenue.Finally, the company made executive leadership changes this year to recognize strong performance and better align the team with strategic objectives for 2019. In addition to the hiring of Standiford and promotion of Hang, Karen Stephens was promoted from VP of Customer Success to Chief Revenue Officer and Rani Croshal was promoted from Senior Director of Customer Success to VP of Customer Success. In addition, Kelly Robb was promoted from Senior Director of Marketing & Growth to VP of Marketing & Growth.Revinate's Co-Founder and CEO Marc Heyneker says, "In 2018, we continued to deliver on our promise of being first in the industry for innovation and customer service. I am thrilled with how we ended the year and am looking forward to another record-breaking year in 2019."Today, hoteliers in more than 135 countries use Revinate to manage guest feedback and guest marketing. They are supported by a global Customer Success team that provides 24/7 service and speaks more than 20 languages to provide the best support in the industry. Customers rank Revinate as the #1 CRM and Email Marketing Solution on Hotel Tech Report.
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Revinate Announces Promotion of Executive Leaders

Revinate, Inc. · 3 January 2019
As Revinate's CRO, Stephens is charged with driving revenue and scaling the business while overseeing all three Go To Market teams, including Sales, Marketing and Customer Success. She began her career at Revinate in 2013 as Sr. Director of Global Accounts, closing some of its largest accounts including IHG, Fairmont and Starwood. When the company launched Revinate Marketing, its now leading CRM and email marketing solution, she led the global roll-out across the Sales team. Stephens then transitioned into the role of Vice President of Customer Success where she oversaw the teams that launch, train, support and ensure the ongoing success of Revinate's customer base.In her new role as Vice President of Customer Success, Croshal is responsible for leading the Professional Services, Training & Support and Customer Success teams, who are focused on providing exceptional support and service to Revinate's thousands of customers in more than 135 countries worldwide. Joining the team in 2012 as Sr. Director of Customer Success, Croshal has managed the customer success management team through two break-through product roll-outs across three regions: North America, EMEA and APAC, all while maintaining the industry's highest levels of customer support.Marc Heyneker, co-founder and CEO says, "We have the best Customer Success team in the industry today, thanks to the leadership of Rani Croshal and Karen Stephens. Both have done exceptional jobs in building and managing a world-class team that support tens of thousands of clients around the world. I am looking forward to working with both of them in their expanded roles as they accelerate the growth and success of Revinate in 2019 and beyond."

Eight Email Templates to Rev Up Your Email Marketing

Revinate Blog - Key Trends in Hospitality·23 October 2018
As a hotel marketer, saving time and effort seems nearly impossible. However, with email templates, you can take back several hours of your life. Eliminate repetition by creating email templates you know resonate best with your audience, you run most regularly, and you might need at the drop of a hat.
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Revinate Joins SiteMinder Exchange

Revinate, Inc. ·16 October 2018
Through the connection, Revinate can now broaden its addressable market, expedite its speed to market and increase adoption of its Marketing service among hotels globally.According to Dan Hang, Chief Product Officer at Revinate, "This partnership with SiteMinder enables thousands of hotels to more easily take advantage of our Marketing service, thereby driving more direct revenue."SiteMinder's SVP global partnerships, Dai Williams, adds, "We are excited to partner with Revinate, a brand known and trusted by hoteliers all around the world. Through SiteMinder Exchange, many more hotels can now use Revinate's proven solution to access the guest data they need for today's sophisticated marketing programs and, in turn, drive revenue from targeted email campaigns."SiteMinder Exchange has attracted nearly 100 publisher (PMS) and hotel application partners since its launch in June, with dozens more in development. Designed to address the historical connectivity challenge for developers of hospitality systems, SiteMinder Exchange acts as a data layer that sits between and connects hotel PMSs and applications, which range from CRMs to upselling tools, revenue management systems and guest messaging.For more information, please contact:Ivan Carballidom: +34 687 902 673ivan@revinate.comRevinate.com | Twitter | Facebook | Blog

Five Secrets Behind Email Subject Lines that Get Opened

Revinate Blog - Key Trends in Hospitality·16 October 2018
For many hotel marketers, the most challenging part about creating an email is coming up with a compelling subject line that gets opened. But it doesn’t have to be hard if you just consider the five tips below.

Why Hotels Should Plan Emails Around Their Guest Journey

Revinate Blog - Key Trends in Hospitality· 9 October 2018
Hoteliers need to send relevant emails at every stage of the guest journey to improve the guest experience and stay top-of-mind. Learn how to engage with guests before, during, and after the stay.

Revinate #1 in Email Marketing - Here's Why We Will Stay On Top

Revinate Blog - Key Trends in Hospitality· 2 October 2018
Revinate is ranked number one in Email Marketing & CRM on Hotel Tech Report. 95% of our customers would recommend Revinate Marketing to a friend – that’s 11% higher than the category average. Given the fact that Revinate launched its Marketing product three years ago, it’s clear we’re just getting started.

Top Hotel Marketing Subject Lines of October 2018 - North America

Revinate Blog - Key Trends in Hospitality·28 September 2018
Each month, we'll look back 12 months and share the best-performing subject lines from our North American hotel customers. Check out the top five from last October.
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Exclusive Interview: Amazon Recognizes Revinate as Startup to Watch

Revinate Blog - Key Trends in Hospitality·25 September 2018
We’re thrilled to have been selected by Amazon to be featured on the Amazon Web Services (AWS) Startups blog. Revinate’s Co-Founder and CEO, Marc Heyneker, and Chief Product Officer, Dan Hang, were both interviewed for the story, which focuses on how Revinate is reinvigorating the hospitality industry by providing modern solutions for hotels to engage with guests.

5 Common Mistakes Hoteliers Make When Segmenting Emails

Revinate Blog - Key Trends in Hospitality·25 September 2018
With 89% of marketers using email as their primary channel for lead generation, consumers are being inundated with messages from brands. Will your messages be ignored or deleted or opened and clicked? The answer depends on how good a job you do at segmenting your database and sending relevant, timely emails.
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Revinate Nominated for Two World Travel Awards 2018

Revinate, Inc. ·24 September 2018
Revinate, the software as a service (SaaS) company that helps hotels transform guest data into revenue, today announced that it has been nominated for two World Travel Awards 2018; World's Leading Guest Feedback Solution (Revinate Guest Feedback) and World's Leading Hotel CRM Technology Provider (Revinate Marketing).World Travel Awards was established in 1993 to acknowledge, reward and celebrate excellence across all key sectors of the travel, tourism and hospitality industries. Today, the World Travel Awards brand is recognised globally as the ultimate hallmark of industry excellence. Winners are determined by industry vote."We are pleased that we have been nominated for these two global awards," says Marc Heyneker, Co-Founder and CEO at Revinate. "We have been laser focused on helping hoteliers drive revenue with our solutions for guest feedback and guest marketing and it's rewarding to see the industry acknowledge the impact we have made for tens of thousands of customers."Combining post-stay surveys and online reputation management into a single, integrated platform, Revinate Guest Feedback features customizable dashboards, streamlined workflow management and enterprise-class reporting. Other key features include department scoring and ranking, mobile integration, sentiment analysis, competitive benchmarking, and TripAdvisor and Google publishing - all helping hoteliers measure and optimize the full guest experience. Revinate customers who publish their surveys to TripAdvisor see an average 300%+ increase in new review volume and a 10%+ improved ranking.Revinate Marketing helps hoteliers better understand their guests to deliver more personalized communications and experiences. The hospitality CRM and email marketing solution empowers users to unlock the infinite power of their guest data to drive engagement and revenue throughout the entire customer journey. With an intuitive and easy-to use design plus specialized hotel functionality, Revinate Marketing makes it possible for hoteliers to strengthen guest relationships, boost loyalty and drive revenue - all while saving time and resources.

Facebook Moves From Stars to Recommendations

Revinate Blog - Key Trends in Hospitality·20 September 2018
A couple of months ago, I noticed more and more people on my Facebook feed looking for recommendations. ‘Where should I take my mother to lunch in Los Angeles?’ ‘What’s a good wellness retreat?’ ‘Where should I stay in Florida?’ As it turns out, according to Facebook, one out of every three people on Facebook uses the platform to look for recommendations and reviews.

The Ultimate Upsell Strategy to Maximize Ancillary Revenue

Revinate Blog - Key Trends in Hospitality·20 September 2018
Airlines promote seat upgrades to enhance a flight experience, and McDonald’s has been upselling its customers for years simply by asking, “Do you want fries with that?” In hospitality, upsells enhance the guest experience while generating more ancillary revenue for hotels. The best upsell strategies to consider are segmentation, timing, and email design. Keep reading to learn how you can build an upsell strategy that gets results.
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Revinate Announces New Resource to Help Hoteliers Around the World Drive Maximum Results From Email

Revinate, Inc. ·13 September 2018
Revinate announced today the launch of the Email Marketing Strategy Guide, a new free resource that will help hoteliers market their business and drive more revenue from email. The guide contains more than forty topics, including setting objectives, guest journey lifecycle communications, segmentation and targeting, optimizing subject lines, A/B testing, reporting, and more. It was developed specifically for hotel marketers looking for effective ways to boost loyalty, lessen OTA dependency, and increase direct bookings and revenue.Kelly Robb, Revinate's Senior Director of Marketing and Growth, says, "Despite its proven impact in generating a return on investment and increasing engagement, email is still one of the most under-utilized marketing tactics deployed by hoteliers. This free guide is the hotel industry's most comprehensive email marketing strategy guide, packed with industry-specific best practices, innovative strategies, database maintenance tips, and much more."Email marketing spend in the U.S. is projected to increase from $2.07B in 2014 to $3.07B by 2019. But with this growth comes incredible competition for consumers' attention. The most effective way to break through the noise is by ensuring that emails are segmented and messages are targeted to the user. An analysis of Revinate customer data shows that segmentation drives a 20% higher open rate, a 70% higher click-through rate, and 73% higher revenue per recipient than non-segmented campaigns.To create the Email Marketing Strategy Guide, Revinate analyzed more than 77 million emails sent from Revinate Marketing customers in EMEA, North America and the Asia Pacific region. The results, which drive the best practices in the guide, confirm that email continues to provide a healthy, ROI-positive channel for the hospitality industry.Download the free guide here.
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Top Hotel Marketing Subject Lines of September 2018 - APAC

Revinate Blog - Key Trends in Hospitality·29 August 2018
We know how tricky writing subject lines can be. We “professors” at Revinate University have been hard at work uncovering subject line insights to help inspire your next campaigns.
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Top Hotel Marketing Subject Lines of September 2018 - EMEA

Revinate Blog - Key Trends in Hospitality·29 August 2018
We know how tricky writing subject lines can be. We “professors” at Revinate University have been hard at work uncovering subject line insights to help inspire your next campaigns.

The GDPR - The New Normal?

Revinate Blog - Key Trends in Hospitality·20 August 2018
Europe’s General Data Protection Regulation (GDPR) is live, and the sky hasn’t fallen. So what happens next for hoteliers? We have some of the answers here.

Key Findings from Revinate's Data Scientist: The Recipe for Email Marketing Success

Revinate Blog - Key Trends in Hospitality·15 August 2018
Email marketing is a tough formula to crack. You don’t want to send too many emails, but you can’t get by with too little. So, I analyzed user engagement in the Revinate Marketing application (app) from the past year to see what our top-performing customers are doing. I discovered some key findings you might consider to improve your own email marketing strategy.

AI and Machine Learning in Hospitality: Part III

Revinate Blog - Key Trends in Hospitality· 9 August 2018
As exciting as AI and ML may seem, we shouldn’t get overly excited about them just yet. The many benefits come with a couple things you should watch out for.

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