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  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

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  • HFTP GDPR Guidelines: Privacy Policies for Hotels

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Championing the value of independent data

Hotel Yearbook ·18 June 2018
In April of this year, Carson Booth was named CEO of Berlin-based SnapShot GmbH. Previously the Global VP for Property Technology at Starwood, then Marriott, he brings a wealth of relevant experience to his new assignment at the helm of this six-year old company, already one of the largest hospitality data processors in the world. We talked to Carson about his vision for the company and the challenges ahead.Hotel Yearbook: First of all, Carson, congratulations on being named Chief Executive of this dynamic young company. For our readers who don't know the firm, can you give us a brief snapshot of SnapShot?Carson Booth: Thanks, Woody. I'm proud and excited to take on this new role. As for the company, it started out in 2012 with a vision to address the industry need for a different kind of access to hospitality data - one that would be independent of software providers and give access and control back to the organizations that needed access to the data.This began as a data aggregation and retrieval system to address the data silos. From there, we rapidly realized that the same types of systems had different ways to process and store equivalent data. With the support of new investors over the following years, we evolved into an extensive data platform with the capability to collect data from hotels, harmonize the data, and then make it available back to the business in much more accessible and customized formats.And it's not just the customer's data - we also bring in external relevant data, like guest reviews, OTA or competitive set data, to support management decisions and benchmarking capabilities to our customers.Furthermore, we run our "Marketplace" where developers can build applications against our data sets and sell innovative apps back to our customers. With this combination of a data platform, data harmonization and analytics and Marketplace, we are absolutely unique.HYB: How big are you?Booth: In terms of staff, we have 75 employees in seven offices around the world. As for the number of hotels we work with, at present we have over 5,000 PMS-connected hotels sending us data three times a day, as well as several industry data suppliers. Our intention is to grow this hotel number substantially, and in parallel, leverage our platform and capabilities to not only extend our data sets for hotels, but more broadly in the hospitality industry, like restaurants, to provide similar solutions.HYB: Why is data so important?Booth: That's a very fundamental question, but it can't be emphasized enough: Data is what allows a hotel or restaurant, first, to know its guests in order to deliver an enhanced guest experience on an individual basis, and, second, to know the operation, how it is performing internally as well as against external metrics. The challenge for the hospitality industry is its very decentralized nature of a brick-and-mortar business and our traditionally low technology investment ratios compared with other industries. Over the last few years, the industry has begun to realize the importance of data, and our technology suppliers have started responding with more mature solutions, for example cloud-based options, and so on. However, no single magic system exists to meet all the unique complexities for each hotel and operation, and therefore, data silos remain.Hotels and management companies spend an incredible amount of time and energy - and therefore money - trying to cobble together relevant data and transform this into actionable information to understand operations and glean insights. This data emancipation, harmonization and visualization is core to what we do.HYB: You've emphasized also the independence of the data you work with. What do you mean by that? Why is it important?Booth: You need to think of data as an asset, possibly even the most valuable asset you own. Why? Because by understanding your data, you can gain extremely valuable insights into your customers, your competition, and of course your own performance - and those insights will form the basis for most of the decisions you make, major and minor, about running your business, staying competitive, and ultimately, thriving.However, considering how most data is generated and stored, the problem is that it's not freely accessible. That's because so much of it is enmeshed - you could even say "trapped" - within systems that are not built to share data openly. This data must be emancipated so that you can use it as you need and wish, as its rightful beneficiary. This is what I mean by "independent data". You want all this data to be free and portable so that you can more quickly integrate it into the analytical tools of your choice and reuse it for your own purposes, no matter what your needs are.Here are two examples of how independent data can greatly simplify the complexities of moving the data or transforming it as you need: Our industry continues to see very active mergers and acquisitions of brand management companies; the portability of independent data for access or consolidation significantly reduces the immediate need to undertake a major technology change in the field. Independent data also addresses an ownership group's need for insight into how their business is performing - without complexities of trying to consolidate multi-management company reports and processes. This independent data can be exposed on the transaction-by-hotel level and easily consolidated since the data is already harmonized.HYB: Is this emphasis on the value of data a recent thing?Booth: Certainly in the past few years, there has been an increasing awareness of the value of the vast and diverse store of data that a company generates through its many business activities. At the same time, though, there has been a corresponding increase in the restrictions that managing this data is subject to. You only have to think of the European GDPR rules and its global impacts to understand what I mean. So from a very practical point of view, the question a company has to ask itself is, what are we going to do with all this data we have? How are we going to use it to innovate and grow?SnapShot is uniquely positioned to help a hotel or management group come to grips with these challenges, because of our three pillars of products and services that unlock the value of a property's data. First, we can collect the data and ensure that the data is harmonized. Second, we add relevant external data sets for a combined ability to visualize the information with analytics for understanding it. And third, we continue to build our unique Marketplace where developers build and deliver innovative hospitality apps. We see ourselves as directly addressing the needs of the hospitality industry as well as brining new value to the data itself.HYB: You've been on the job for a few weeks now. What can you tell us about your plans for the company?Booth: SnapShot has an amazing data platform that is capable of scaling significantly. Leveraging this platform is core to our plans and includes several paths. Firstly, extending our data set capabilities beyond PMS, POS and external data today, to include financial and procurement data for example, and then extending this data to our Marketplace community for innovative app development. Secondly, working with large and enterprise-class groups on off-the-shelf and custom data solutions. Thirdly, we will expand our industry education and awareness programs to continue to champion our belief in the value of independent data.HYB: It all sounds very intriguing, Carson, and we hope you'll keep us posted on your progress. Thanks for the interesting conversation!Booth: Thank you, too!About SnapShotFounded in 2012 with the vision to build the hospitality's premier data platform independent of any brand or software provider, SnapShot is now one of the largest hospitality data processors in the world, managing transactional data of over 6,000 independent and branded hotels worldwide, with over 45 different connected PMS systems, and growing. With the release of the Hospitality Data Platform, SnapShot enters its third phase, which brings forward its founding vision: a secure data platform, visualization capabilities, and marketplace. To find out more, please visit snapshot.travel.

The Hotel Yearbook launches its first-ever bilingual edition, a look at travel and hospitality technology trends in China

Hotel Yearbook · 4 May 2018
Released exclusively as an e-book, The Hotel Yearbook 2022 - Technology in China will appear in June 2018. It will feature editorial contributions from travel and hospitality technology opinion leaders in China and around the world, sharing insights on how technological trends in the hotel industry will affect China's burgeoning hospitality sector.LAUSANNE, SWITZERLAND, 3 May 2018 - Wade & Co. SA, the Swiss-based publisher of The Hotel Yearbook, a family of annual compendiums of expert opinion and insights on the future of the hotel industry, announces the upcoming launch of The Hotel Yearbook 2022 - Technology in China, a new Special Edition focused exclusively on how the changing technology landscape will affect Chinese hospitality groups - and how Chinese technology providers will potentially affect the entire sector worldwide."This publication is a first for us," said Woody Wade, the founder and co-publisher of The Hotel Yearbook. "Not only are our many editorial contributors looking at the rapidly evolving tech landscape, but from the perspective of a single, huge market: China."Taking on the joint role of Guest Editors-in-Chief are Frank Wolfe, CEO of Hospitality Financial and Technology Professionals (HFTP), and Jing Zhu, CEO of China Hospitality Technology Alliance (CHTA). As Henri Roelings, co-publisher of The Hotel Yearbook, explains, "Frank and Jing bring a wealth of experience, insider knowledge, and vital connections to their role as editors. We are extremely fortunate to be able to count on two such knowledgeable experts to provide their insights and help shape the publication, making sure its content will be as valuable and practice-oriented as possible."The publication's launch will coincide with the biggest of HFTP's HITECs in 2018, HITEC Houston on 18-21 June. At CHTA's major event, "Disruptive 2018-Connecting Travelers", held in Shenzhen in May, a launch announcement will also be made."Chinese travelers have nowadays become part of the mainstream of global tourism flows," said CHTA's Jing Zhu. "In an endeavor of connecting East and West, CHTA is honored to work with our strategic partners, the Hotel Yearbook and HFTP, to release this very first special edition. It will present readers with a brand new angle on China's travel and hospitality industry and show how it is making an impact on the global travel landscape - in particular from the perspectives of technology and business innovation."Frank Wolfe of HFTP added, "Our organization actively supports collaborations among the industry's professionals so that ideas can build and innovations can continue. It's crucial to bring great minds together, and that is exactly what this China-focused edition of The Hotel Yearbook does. We are proud to be involved in putting it together and helping assure a wide readership."The editorial concept of all of the editions within The Hotel Yearbook family is to bring together senior travel and hospitality industry executives, recognized experts and thought leaders from every part of the industry to write about trends and innovation in the global travel and hospitality business. Underscoring its focus on innovation, The Hotel Yearbook 2022 - Technology in China includes a special section featuring a number of local travel and hospitality start-ups, each making use of different tech approaches to provide creative solutions to travel and hospitality challenges.The Hotel Yearbook 2022 - Technology in China will appear in English and Chinese within the same publication. A digital publication, it will be distributed to the extensive networks of HFTP and CHTA, as well as Hsyndicate."Technological changes will affect almost everything in the travel and hospitality space - and very quickly," said Woody Wade, co-publisher. "That is why this new publication will be a must read for managers around the world with aspirations to understand the opportunities that Chinese technology companies are creating for the industry, not just in China itself but increasingly beyond her borders."To submit articles for consideration in this yearbook edition contact us at info@hotel-yearbook.com.<<Jiu Dian Nian Jian >> Shou Ci Tui Chu Zhong Ying Shuang Yu Zhong Guo Lu You He Jiu Dian Ke Ji Zhuan Ti <<Jiu Dian Lu You Chuang Xin Nian Jian 2022--Zhong Guo Te Ji >> Jiang Yu 2018Nian 6Yue Du Jia Xian Shang Fa Bu ,Qi Zhong Jiang Bao Gua Lai Zi Zhong Guo Ji Shi Jie Ge Di De Lu You He Jiu Dian Ke Ji De Yi Jian Ling Xiu ,Gong Tong Tan Tao He Fen Xi Jiu Dian Lu You Ye De Ke Ji Qu Shi He Ying Xiang Zhong Guo Jiu Dian Lu You Ye Peng Bo Fa Zhan De Xiang Guan Yin Su . 2018Nian 5Yue 3Ri ,Rui Shi Luo Sang ----Zong Bu Wei Yu Rui Shi De Jiu Dian Nian Jian Chu Ban Shang Wade&Co. SAXuan Bu Ji Jiang Tui Chu <<Jiu Dian Lu You Chuang Xin Nian Jian 2022--Zhong Guo Te Ji >> . Gai Nian Jian Hui Ji Liao Zhuan Jia Men Dui Jiu Dian Lu You Ye Wei Lai Fa Zhan De Fen Xi He Yu Ce ,Shi Zhuan Men Zhen Dui Zhong Guo Jiu Dian Lu You Ji Tuan Zai Bu Duan Bian Hua De Ji Shu Huan Jing Zhong Suo Shou De Ying Xiang ,Yi Ji Zhong Guo Ji Shu Gong Ying Shang Jiang Ru He Ying Xiang Quan Qiu Zheng Ge Xing Ye De Te Bie Ban Ben . "Zhe Ben Kan Wu Shi Shi Wu Qian Li De ,"Jiu Dian Nian Jian De Chuang Shi Ren Jian Lian He Chu Ban Ren Woody WadePing Lun Dao ,"Wo Men De Zhuan Jia Bu Jin Shi Zhao Yan Yu Dang Jin Kuai Su Fa Zhan De Ke Ji Ling Yu ,Er Qie Shi Dan Du Zhen Dui Zhong Guo Zhe Ge Ju Da De Shi Chang Lai Jin Xing Yu Ce Fen Xi Er Zhuan Xie De . "Jiu Dian Ye Cai Wu Ji Ke Ji Zhuan Ye Ren Shi Xie Hui (HFTP)De Shou Xi Zhi Xing Guan Frank Wolfe,He Lu Xing Zhe Lian Meng (CHTA)De Shou Xi Zhi Xing Guan Zhu Jing ,Jun Shou Yao Wei Ci Ci Te Ji De Lian He Zhu Bian . Zheng Ru <<Jiu Dian Nian Jian >> De Lian He Chu Ban Ren Henri RoelingsSuo Shuo :"FrankHe Zhu Jing De Jia Ru Gei Wo Men Dai Lai Liao Feng Fu De Jing Yan ,Xing Ye Qing Bao He Zuo Wei Bian Ji Jiao Se De Zhong Yao Lian Xi . Wo Men Fei Chang Xing Yun Neng Gou Lian He Zhe Liang Wei Zhi Shi Yuan Bo De Zhuan Jia ,Ling Ting Ta Men De Jian Jie ,Bing Xi Shou Su Zao Chu Ban Ci Ci Te Ji ,Que Bao Qi Nei Rong Jin Ke Neng De Geng You Can Kao Jia Zhi Bing Qie Yi Shi Jian Wei Zhu . "<<Jiu Dian Lu You Chuang Xin Nian Jian 2022--Zhong Guo Te Ji >> Jiang Yu Zai 6Yue 18-21Ri Zai Mei Guo Xiu Si Dun Ju Xing De Quan Qiu Zui Da De Jiu Dian Ke Ji Bo Lan Hui HITECShang Tong Bu Fa Xing . CHTAYe Hui Yu 5Yue Zai Shen Zhen Ju Xing De "Wei Lai Lu Xing Zhe "Da Hui Shang Fa Bu Gong Gao . "Zhong Guo You Ke ,Xian Zai Yi Jing Cheng Wei Quan Qiu Lu You Ye De Zhong Yao Zu Cheng Bu Fen . " Lu Xing Zhe Lian Meng De Zhu Jing Ping Lun Dao , "Wei Liao Jia Qiang Dong Xi Fang De Lian Jie Yu Jiao Liu ,CHTAHen Rong Xing Neng Yu Wo Men De Zhan Lue He Zuo Huo Ban - Jiu Dian Nian Jian He HFTPHe Zuo Fa Bu Zhe Ge Di Yi Ge Te Bie Ban Nian Jian . Ta Jiang Wei Du Zhe Ti Gong Yi Ge Guan Yu Zhong Guo Lu You He Jiu Dian Xing Ye De Quan Xin Shi Jiao ,Bing Fen Xiang Zhong Guo Jiang Ru He Ying Xiang Quan Qiu Lu You Ye --You Qi Shi Cong Ke Ji He Chuang Xin De Jiao Du Chu Fa . "Jiu Dian Ye Cai Wu Ji Ke Ji Zhuan Ye Ren Shi Xie Hui (HFTP)De Frank WolfeBu Chong Shuo :"Wo Men De Xie Hui Yi Zhi Zai Ji Ji Di Zhi Chi Ye Nei Zhuan Ye Ren Shi Zhi Jian De He Zuo ,Yi Bian Xin De Xiang Fa He Chuang Xin Neng Gou Ji Xu Yan Xu . Jiang You Jia Zhi De Xiang Fa Ji Zhong Zai Yi Qi Shi Zhi Guan Zhong Yao De ,Zhe Ye Zheng Shi Zhe Ci Zhong Guo Ban De Jiu Dian Nian Jian Te Ji Suo Yao Zuo De . Wo Men Hen Zi Hao Neng Gou Can Yu Qi Zhong ,Bang Zhu Que Bao Geng Duo De Du Zhe Ke Yi Shou Yi Qi Zhong . "<<Jiu Dian Nian Jian >> Xi Lie Kan Wu De Bian Ji Li Nian Shi Hui Ji Lai Zi Shi Jie Ge Di De Xing Ye Gao Ji Guan Li Ren Yuan , Fen Xi Shi , Gu Wen He Yi Jian Ling Xiu ,Gong Tong Tan Tao , Fen Xi He Yu Ce Quan Qiu Lu You He Jiu Dian Ye Wu De Qu Shi He Chuang Xin . <<Jiu Dian Lu You Chuang Xin Nian Jian 2022--Zhong Guo Te Ji >> Zhong You Yi Ge Te Bie Bu Fen ,Ta Jiang Zhan Shi Lai Zi Zhong Guo Chu Chuang Qi Ye Mian Dui Lu You He Jiu Dian Ye De Tiao Zhan Suo Ti Gong De Zui You Chuang Zao Xing De Jie Jue Fang An . <<Jiu Dian Lu You Chuang Xin Nian Jian 2022--Zhong Guo Te Ji >> Jiang Shi Yi Ben Zhong Ying Wen Shuang Yu Te Ji . Dian Zi Ban Ben Jiang Fa Biao Yu HFTP, CHTAYi Ji HsyndicateDe Ge Fang Wang Zhan Zhong . "Ke Xue Ji Shu De Ge Xin Hui Hen Kuai Ying Xiang Dao Lu You He Jiu Dian Ye De Fang Fang Mian Mian . "Gong Tong Fa Xing Ren Woody WadeShuo ,"Zhe Ye Shi Wei Shi Mo Zhe Ben Xin De Te Ji Jiang Hui Cheng Wei Shi Jie Ge Di Guan Li Ren Yuan De Bi Du Shu Ji . Ta Men Ke Wang Liao Jie Zhong Guo Ke Ji Gong Si Wei Zhe Ge Xing Ye Suo Chuang Zao De Chan Pin He Ji Hui ,Er Zhe Xie Bu Jin Jin Shi Zai Zhong Guo Ke Yi Tui Guang Ying Yong ,Ye Hui You Yue Lai Yue Duo De Kua Guo Jie De He Zuo Ji Hui . "About HFTPHospitality Financial and Technology Professionals (HFTP) established in 1952, is an international, nonprofit association, headquartered in Austin, Texas, USA, with offices in Hong Kong, United Kingdom and the Netherlands. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with members and stakeholders spanning across the globe. HFTP uniquely understands the industry's pressing issues and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. It does this via its expert networks, research, certification programs, information resources and conferences/events such as HITEC. HFTP also owns the world's only hospitality-specific search engine, PineappleSearch.com.Guan Yu HFTPJiu Dian Ye Cai Wu Ji Ke Ji Zhuan Ye Ren Shi Xie Hui (HFTP)Cheng Li Yu 1952Nian ,Shi Yi Jia Guo Ji Xing Fei Ying Li Xing Zu Zhi ,Zong Bu Wei Yu Mei Guo De Ke Sa Si Zhou Ao Si Ting Shi ,Zai Xiang Gang ,Ying Guo He He Lan Jun She You Ban Shi Chu . HFTPBei Ren Wei Shi Jiu Dian Ye Cai Wu He Ji Shu Bu Men De Dai Yan Ren ,Qi Cheng Yuan He Li Yi Xiang Guan Fang Bian Bu Quan Qiu . HFTPPing Jie Zhu Dui Xing Ye De Shen Ru Liao Jie ,Dui Yu Jin Po De Wen Ti ,Zong Shi Neng Xie Zhu Qi Li Yi Xiang Guan Fang Bi Qi Ta Ren He Zu Zhi Geng You Xiao Di Zhao Dao Ying Dui Tiao Zhan De Jie Jue Fang An . HFTPTong Guo Qi Zhuan Jia Wang Luo , Yan Jiu Bao Gao , Ren Zheng Ji Hua , Xin Xi Zi Yuan He HITECDeng Hui Yi He Huo Dong Ji Ji Di Bang Zhu Zhao Xing Ye De Jiao Liu He Fa Zhan . HFTPHuan Yong You Shi Jie Shang Du Yi Wu Er De , Zhen Dui Jiu Dian Lu You Ye Ren Shi Zhuan Yong De Sou Suo Yin Qing Bo Luo Sou Suo PineappleSearch.com. About CHTACHTA is a non-profit firm aiming to connect Chinese and Western communities from travel and hospitality technology perspectives, yet to promote the value of technology innovation and industry future leadership talents. CHTA is a vehicle through which Western technologies can be effectively deployed to properties in China, not only international chains but also local Chinese ones. CHTA consists of a group of leading hoteliers, developers and technology vendors and is strongly supported by numerous volunteers from both membership companies and non-membership individuals.Guan Yu CHTACHTA (Lu Xing Zhe Lian Meng )Li Zu Zhong Guo ,Lian Jie Shi Jie ,Shi Yi Jia Yi Dian Fu Shi Chuang Xin Ke Ji ,Yin Ling Wei Lai Lu Xing Zhe De Mei Hao Sheng Huo Fang Shi ,Ji Ji Qu Dong Quan Qiu Jiu Dian Ji Chu Xing Xing Ye Xin Wu Zhong De Fa Zhan ,Bing Zhuan Zhu Pei Yang Xin Yi Dai Chuang Xin Ling Xiu Men De Fei Ying Li Ji Gou . CHTAYi Fang Mian Zhu Li Guo Wai Ling Xian De Lu Su Ke Ji Ying Yong Zai Zhong Guo Luo Di ,Yi Fang Mian Bang Zhu Zhong Guo Ben Tu Ling Xian De Lu Su Ye Ke Ji Chan Pin Ji Jie Jue Fang An Bei Guo Ji Zhi Ming Jiu Dian Guan Li Ji Tuan Suo Cai Na . CHTAYou Ling Xian De Jiu Dian Jing Ying Zhe ,Kai Fa Shang He Ji Shu Gong Ying Shang Zu Cheng ,Bing De Dao Liao Lai Zi Hui Yuan He Fei Hui Yuan De Zhong Duo Zhi Yuan Zhe De Da Li Zhi Chi . Guan Yu <<Jiu Dian Nian Jian >> <<Jiu Dian Nian Jian >> Xi Lie Kan Wu ,Yao Qing Liao Lai Zi Shi Jie Ge Di De Xing Ye Gao Ji Guan Li Ren Yuan , Fen Xi Shi , Gu Wen He Yi Jian Ling Xiu ,Gong Tong Tan Tao He Fen Xi "Quan Qiu Jiu Dian Ye Qian Jing "Deng Wen Ti . Zai Ci Xi Lie Kan Wu Zhong ,Wu Lun Shi Ju You Gao Du Quan Wei De Nian Du Ban Ben ,Huan Shi Zhuan Zhu Yu Ke Xue Ji Shu , Ren Cai Fa Zhan Huo Shu Zi Hua Ling Yu De Zhuan Ti Te Kan , Du Nang Gua Liao Jiu Dian Xing Ye Ling Dao Zhe De Zhen Zhi Zhuo Jian ,Yi Ji Ta Men Dui Jiu Dian Ye Wei Lai Fa Zhan De Yu Ce He Fen Xi . Xiang Qing Qing Fang Wen www.hotel-yearbook.com.

The Hotel Yearbook publishes first-ever edition dedicated to sustainability; partners with IUBH's Prof. Willy Legrand as Guest Editor in Chief

Hotel Yearbook · 4 December 2017
For the first time in its 12-year history, The Hotel Yearbook has launched a special edition focused entirely on sustainability in the hotel industry. Featuring editorial contributions submitted by some 30 internationally respected senior executives, consultants and academics, The Hotel Yearbook 2018 - Sustainable Hospitality examines trends and challenges that the hotel industry faces as it explores and implements ways to operate more effectively as green enterprises. Spearheading the project as guest editor was Prof. Willy Legrand, a leading expert on corporate environmental management.Lausanne, Switzerland, 30 November 2017 - Over the last few years, hotel companies have made a determined effort to deal with the impact their business activities have on the environment and communities. Both international hospitality chains and small hotel businesses recognize the tangible benefits in being proactive in mitigating environmental and societal impacts, including real efficiency gains and an enhanced corporate reputation. And in the hospitality industry, as in all industries, a good reputation cannot be bought - it must be earned.The Hotel Yearbook is addressing these issues by publishing its first special edition focused on sustainable hospitality. Along the same lines as previous editions of The Hotel Yearbook, this special edition gathers the thoughts and research from a wide-ranging group of senior executives, analysts, consultants and opinion leaders from all over the world to ask, "What lies ahead for the global hotel industry in this challenging area of business?"Covering topics ranging from on-site waste management technologies and sustainable food systems to the evolving nature of corporate responsibility strategies; this publication is an essential read to everyone involved in the hospitality industry.The Guest Editor in Chief of this new edition was Dr. Willy Legrand,Professor of Hospitality Management at the IUBH School of Business and Management in Bad Honnef - Bonn, Germany. Prof. Legrand's academic background combines studies in geography and hospitality management with a master's level specialization in corporate environmental management. He has worked in the hospitality industry in Canada and Germany, before joining the International University Bad Honnef (IUBH) where he lectures on sustainable hospitality development and management, hospitality facilities management and marketing at undergraduate and graduate levels."Whether motivated by potential cost savings, improving their corporate image, the possibility of increasing market share, or through purely intrinsic motives, the hospitality industry is joining the unprecedented mobilization across the globe in mitigating negative environmental impacts and facing the many societal challenges ahead," said Prof. Legrand. "We aimed to make The Hotel Yearbook 2018 - Sustainable Hospitality the prime source of information on current and future sustainability best practices"."The subject of sustainability is of vital - and still growing - importance to the hotel industry," said Henri Roelings, founder & CEO of Hsyndicate, and co-publisher of The Hotel Yearbook, "and Prof. Legrand brought his experience and network to bear on putting together an excellent inaugural edition on this topic, reaching out to opinion leaders all over the world.""Sustainability is a key challenge for the industry, and our new edition addresses it in all its facets," said Woody Wade, founder and co-publisher of The Hotel Yearbook. "With around 30 editorial contributors, it will surely be a must-read publication for anyone making these important decisions - whether within a single hotel or at group level."

The Hotel Yearbook launches its 5th annual look at hotel technology trends, featuring articles by 21 of the industry's thought leaders

Hotel Yearbook · 9 November 2017
Released exclusively as an e-book, The Hotel Yearbook 2018 - Technology features contributions from two dozen opinion leaders around the world on the outlook for technological change and innovation in several key areas affecting the future success of the hotel business.LAUSANNE, SWITZERLAND - 9 November 2017 - Wade & Co. SA, the Swiss-based publisher of The Hotel Yearbook, a family of annual compendiums of expert opinion and insights on the future of the hotel industry, announces the launch of The Hotel Yearbook 2018-Technology, its fifth Special Edition focused exclusively on the changing technology landscape in the world of hospitality.CLICK HERE to download now."The editorial concept of all of the editions within The Hotel Yearbook family is to bring together senior hotel industry executives, recognized experts and thought leaders from every part of the industry to write about trends and innovation in the global hotel business," said Woody Wade, co-publisher. "This latest edition on technology covers a very wide range of technology issues, from machine learning, cybersecurity, Blockchain technology to the new data protection laws we will be dealing with soon. Its wide range means that there is something in it for everyone concerned with integrating technology in their operations."Underscoring its focus on innovation, The Hotel Yearbook 2018 - Technology includes a special section featuring 16 hospitality start-ups, each making use of different tech approaches to provide creative solutions to hospitality challenges.Taking on the role of Guest Editor-in-Chief this year was Lyle Worthington, CIO at The Student Hotel in Amsterdam and immediate Past-President of HFTP Global. Henri Roelings, founder & CEO of Hsyndicate and co-publisher of The Hotel Yearbook, said: "Lyle's understanding of the industry's tech challenges gave him an edge in putting this issue together, and he was able to call on thought leaders and practitioners to contribute their thoughts to the edition.""2017 has been a pivotal year for hospitality technology," said Lyle. "This edition of Hotel Yearbook is a great snapshot of what has happened, how we've adapted, and what we need to be focusing on in the future. It was a privilege to serve as the Guest Editor of this edition and work with some of the great minds in our industry."The Hotel Yearbook 2018 - Technology is published with two partners, the professional association HFTP (Hospitality Finance and Technology Professionals) and Hsyndicate, a provider of online industry intelligence based in the Netherlands.Frank Wolfe, CEO of HFTP, said, "As part of its core purpose, HFTP actively supports collaborations among the industry's professionals so that ideas can build and innovations can continue. We understand that it is crucial to bring great minds together, and that is exactly what The Hotel Yearbook does. We are proud to partner with them again in 2018."Technological changes will affect almost everything in the hospitality space - and very quickly. That is why The Hotel Yearbook 2018 - Technology is a must read for managers or aspiring managers. The publication was launched on 9 November. Copies are available only online at www.hotel-yearbook.com.About The Hotel YearbookThe Hotel Yearbook is a family of publications that call upon a wide-ranging group of senior executives, analysts, consultants and opinion leaders from all over the world to ask, "What lies ahead for the global hotel industry?" In The Hotel Yearbook - whether it is the highly respected annual edition or any of the special editions focusing on such critically important themes as technology, talent development, or the digital world - our forward-looking contributors share with readers the key trends and developments that they believe could have an impact on the performance of the hotel industry in the future. Visit www.hotel-yearbook.com.About HFTPHospitality Financial and Technology Professionals (HFTP) established in 1952, is an international, nonprofit association, headquartered in Austin, Texas, USA, with offices in Hong Kong, United Kingdom and the Netherlands. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with members and stakeholders spanning across the globe. HFTP uniquely understands the industry's pressing issues and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. It does this via its expert networks, research, certification programs, information resources and conferences/events such as HITEC. HFTP also owns the world's only hospitality-specific search engine, PineappleSearch.com.

The Hotel Yearbook launches its 2nd in-depth volume looking at digital marketing trends in the hotel industry

Hotel Yearbook ·19 December 2016
Online promotion and communication is playing an ever-more important role in the way hotels successfully market themselves and secure bookings - although there are many challenges as well. Released exclusively as an e-book, The Hotel Yearbook 2017-Digital Marketing features editorial contributions from 35 opinion leaders around the world on the ways hotel companies will be using digital marketing techniques in 2017 and beyond. LAUSANNE, SWITZERLAND, 15 December 2016 - Wade & Co. SA, the Swiss-based publisher of The Hotel Yearbook, a family of annual compendiums of expert opinion and insights on the future of the hotel industry, announces the launch of The Hotel Yearbook 2017-Digital Marketing, its second Special Edition focused exclusively on the changing online marketing landscape in the world of hospitality."The editorial concept of all of the editions within The Hotel Yearbook family is to bring together senior hotel industry executives, recognized experts and thought leaders to write about trends and innovation in the global hotel business," said Woody Wade, founder and co-publisher. "This latest edition offers readers a wide range of expert opinion and practical advice, which is especially valuable in such a fast-changing landscape like digital marketing."Underscoring its focus on innovative new developments, The Hotel Yearbook 2017-Digital Marketing includes a special section featuring 15 hospitality-related start-ups making creative use of digital technology to provide solutions to a variety of hospitality challenges. Several of these start-ups are mentored by the publication's partner, METRO Accelerator.Henri Roelings, founder & CEO of Hsyndicate, and co-publisher of The Hotel Yearbook, explains that the publication invited a knowledgeable expert in this sphere to take on the role of Guest Editor-in-Chief: "Our choice for this edition was Peter O'Connor, Director of the MBA program in Hospitality Management at ESSEC Business School in France, the publication partner for this special edition. Thanks to his understanding of the trends and challenges facing the hotel industry, and his network of senior executives, academics and consultants, Peter was the ideal person to play this key role, and he assembled a stellar group of thought leaders to write articles for this edition." A list of authors is attached."I have been more than impressed by the quality of what these authors have produced and the insights that they provide on where digital marketing and distribution are going," said Peter O'Connor, Guest Editor. "The ideas and trends discussed can really help hotels make sense out of their current, and future, digital marketing efforts."The Hotel Yearbook 2017-Digital Marketing is published with the support of two partners, the professional association HSMAI (Hospitality Sales & Marketing Association International) and Hsyndicate, a provider of online industry intelligence based in the Netherlands.Digital marketing has a huge impact on a hotel company's success in the marketplace. That is why The Hotel Yearbook 2017-Digital Marketing is a must read for marketing decision makers throughout the entire industry.The publication was launched on 15 December 2016. Copies are free of charge, and available only online at www.hotel-yearbook.com.The following authors contributed to Hotel Yearbook 2017-Digital Marketing:Suzie Thompson, Red Carnation, View articlePatrick Bosworth, Duetto, View articleMarion Roger, Dayuse, View articlePhilip Alford, Bournemouth University, and John Kennedy, Kennedy Andersson AB, View articleMax Starkov and Margaret Mastrogiacomo, HeBS Digital, View articleSophie Perret, HVS, and Peter O'Connor, ESSEC Business School, View articleLorraine Sileo, Alice Jong and Douglas Quinby, Phocuswright,, View articleJohn Burns, Hospitality Technolgy Consulting, View articleAlex Gibson, Dublin Institute of Technology, View articleRemy Merckx, Carlson Rezidor, View articleNathan Midgley, Melt Content Marketing, View articleAlan Young, Puzzle Partner, View articleKenny Lee, Revinate, View articleChristophe Tayon, Cendyn, View articleBob Gilbert, HSMAI, View articleDaniel Edward Craig, Reknown, View articleOlaf Koch, Metro AG, View articleKelly McGuire, Wyndham, View articleAndrew Sangster, Hotel Analyst, View articleLennert de Jong, citizenM, View articleJavier Delgado, Google, View articleRalf Denke, Deutsche Hospitality, View articleCindy Estis Green, Kalibri Works, View articleSanjay Chib, Les Roches, View articleRavneet Bhandari, LodgIQ, View articlePaul Mulcahy, Movenpick Hotels, View articleMichaela Papenhoff, H2C, View articleRuth Walters, Garvey Schubert Barer, View articleFernando Vives and Ana Morillo, NH Hoteles, View article

The Hotel Yearbook announces first-ever publication dedicated to sustainability; partners with IUBH's Prof. Willy Legrand as Guest Editor in Chief

Hotel Yearbook ·30 November 2016
For the first time in its 11-year-old history, the publication The Hotel Yearbook will launch a special edition focused entirely on sustainability in the hotel industry. Featuring editorial contributions submitted by some 50 internationally respected senior executives, consultants and academics, this edition will examine trends and challenges that the hotel industry faces as it explores and implements ways to operate more effectively as green enterprises. Spearheading the project as guest editor is Prof. Willy Legrand, a leading expert on corporate environmental management.Lausanne, Switzerland - 25 November 2016 - Over the last few years, hotel companies have made a determined effort to deal with the impact their business activities have on the environment and communities. Both international hospitality chains and small hotel businesses recognize the tangible benefits in being proactive in mitigating environmental and societal impacts, including real efficiency gains and an enhanced corporate reputation. And in the hospitality industry, as in all industries, a good reputation cannot be bought, it must be earned.In June 2017, The Hotel Yearbook will address these issues by publishing its first special edition focused on sustainable hospitality. Along the same lines as previous editions of The Hotel Yearbook, this special edition gathers the thoughts and research from a wide-ranging group of senior executives, analysts, consultants and opinion leaders from all over the world to ask, "What lies ahead for the global hotel industry in light of the ever-changing and challenging environmental, societal and economic dimensions?"Covering topics ranging from decentralized energy production alternatives to on-site waste management technologies; from the use of passive solar design to impacts of green technology usage; from sustainable food systems to the evolving nature of corporate responsibility strategies; this publication will be an essential read to everyone involved in the hospitality industry.Functioning as Guest Editor in Chief of this new edition is Dr. Willy Legrand,Professor of Hospitality Management at the IUBH School of Business and Management in Bad Honnef - Bonn, Germany. Prof. Legrand's academic background combines studies in geography and hospitality management with a master's level specialization in corporate environmental management. Prof. Legrand then obtained his PhD from Manchester Metropolitan University. He has worked in the hospitality industry in Canada and Germany, before joining the International University Bad Honnef (IUBH) where he lectures on sustainable hospitality development and management, hospitality facilities management and marketing at undergraduate and graduate levels. He is also a visiting professor at reputable universities in Singapore, India, Dubai, France, Peru and the United States."Whether motivated by potential cost savings, improving their corporate image, the possibility of increasing market share, or through purely intrinsic motives, the hospitality industry is joining the unprecedented mobilization across the globe in mitigating negative environmental impacts and facing the many societal challenges ahead," states Prof. Legrand. "We aim to make The Hotel Yearbook 2017 - Sustainable Hospitality the prime source of information on current and future sustainability best practices"."We're very pleased to welcome Willy Legrand in his special role as Guest Editor in Chief of this new publication," said Woody Wade, founder and co-publisher of The Hotel Yearbook. "The subject is of vital - and still growing - importance to the hotel industry, and Prof. Legrand has the perfect credentials and experience to reach out to opinion leaders all over the world and put together a volume presenting their valuable ideas and expectations.""Sustainability is a key challenge for the industry, and our new edition will address it in all its facets," said Henri Roelings, founder & CEO of Hsyndicate, and co-publisher of The Hotel Yearbook. "With around 50 editorial contributors, it will surely be a must-read publication for anyone making these important decisions - whether within a single hotel or at group level."Click here to learn more about the Hotel Yearbook 2017 - Sustainable Hospitality.

The Hotel Yearbook launches its 4th annual look at hotel technology trends, including profiles of 18 tech-based hospitality startups

Hotel Yearbook ·28 November 2016
the Certified Hospitality Accountant Executive (CHAE) and the Certified Hospitality Technology Professional (CHTP) designations. HFTP was founded in the USA as the National Association of Hotel Accountants. Visit www.hftp.org. @HOTELyearbook launches its 4th annual look at hotel technology trends! https://t.co/6qVY4ZuD1X Thanks @floorb #MetroAccel @assaabloyhosp pic.twitter.com/haff1TXXO2 -- roelingz (@roelingz) November 23, 2016
Article by Woody Wade

Eyewitness reports from the year 2036 - Economical Changes ?

Hotel Yearbook · 6 June 2016
Economic changes would seem to be the biggest "no-brainer" of the P-E-S-T quartet: What could be more obvious than the idea that if the economy is strong, the hotel industry will be strong, and vice-versa? That notion needs no justification.But there is more to "the economy" than simply whether it's good or bad at the macro level. For example, how (and where) will wealth be generated in 2036? Will people have the financial resources to travel in the future? Will our labor be valued differently? What about the things we want to buy - will they be affordable in 2036? And what factors will be important to us when we decide what to buy?Click here to download this chapter.Click here to download the full edition of the Hotel Yearbook 2036 - Eyewitness reports from the year 2036
Article by Woody Wade

Eyewitness reports from the year 2036 - Societal Changes ?

Hotel Yearbook · 2 June 2016
We live in a "VUCA" world - a world that is characterized by Volatility, Uncertainty, Complexity and Ambiguity. And it's getting more and more VUCA every year. Although this morass of rapidly changing vagueness surrounds and confronts us all the time, people - and entire societies - do still manage to form values, attitudes, opinions, and behavioral norms based on how they see the world changing. In 2036, the hotel business will be affected by the evolution of their customers' attitudes and behaviors just as much as it will be by dramatic technological breakthroughs or sweeping political changes. The difference is that societal changes usually come about more slowly. Their impact, however, can be enormous - and longer-lasting.Click here to download this chapter.Click here to download the full edition of the Hotel Yearbook 2036 - Eyewitness reports from the year 2036
Article by Woody Wade

Eyewitness reports from the year 2036 - Political Changes ?

Hotel Yearbook ·30 May 2016
'Politics is downstream from culture,' said the late Andrew Breitbart, alluding to the idea that if political change comes about, it is usually following broader shifts in the way a society has already changed its values and attitudes about larger cultural issues.Same-sex marriage is a good case in point. Giving SSM legal standing (in other words, political recognition) followed a societal shift that took a good forty years or more to materialize. The culture went from first tolerating, then embracing, and finally celebrating same-sex relationships. Facilitating this gradual change of heart were the plots of countless movies and television shows normalizing these kinds of relationships, leading eventually to the open adulation of gay stars from the world of popular entertainment, and so on. It's hardly imaginable that the legal step could have come first, to be followed by a cultural change in the years afterward.Accordingly, many of the interviewees in 2036 touch on political points that reflect, rather than lead, societal changes. As for the global hotel industry, it is just that: global. And truly global political change - if there even is such a thing - is rare. For the most part, politics is local. However, some political developments do play out on a much wider stage and ultimately have a worldwide impact. And those political shifts will affect huge parts of the hotel industry, which after all is one of the most international sectors of the world economy.Click here to download this chapter.Click here to download the full edition of the Hotel Yearbook 2036 - Eyewitness reports from the year 2036
Article by Woody Wade

Eyewitness reports from the year 2036 - Technological Changes

Hotel Yearbook ·26 May 2016
Technology has always been a hugely disruptive factor, not only in the business arena, but certainly also for society as a whole. A technological change (even one that's invisible to consumers) can trigger the rapid demise of a company - or even an entire industry - that is unfortunately still tethered to a product or process that has suddenly become obsolete. But in the wake of this destruction, new and improved products, companies and industries arise. (At least, we all hope they're improved.)As for this chapter of The Hotel Yearbook 2036, I don't have a crystal ball, so it's just as hard for me to predict what kind of technological changes could come about as it is for the next guy. But when you write a book like this one, you have to stick your neck out and come up with something sexy anyway. So be warned: predictions of future technologies usually sound like science fiction. And as everybody knows, there are two kinds of science fiction. Good science fiction is intelligent, prescient, and gloriously provocative. Bad science fiction is cheesy and ridiculous. I will do my best to avoid the second kind.Click here to download this chapter.Click here to download the full edition of the Hotel Yearbook 2036 - Eyewitness reports from the year 2036

The Hotel Yearbook launches first-ever Special Edition on talent development

Hotel Yearbook ·21 April 2016
Released exclusively as an e-book, the new publication features contributions from opinion leaders around the world on the trends and issues in identifying, educating, hiring, training, mentoring, managing, developing, and retaining talented people in the hospitality industry.LAUSANNE, SWITZERLAND - April 2016 - Wade & Co. SA, the Swiss-based co-publisher of The Hotel Yearbook, an annual compendium of expert opinion and insights on the future of the hotel industry, announces the launch of The Hotel Yearbook 2016 - Talent Development, its first Special Edition in this critically important subject area."Since the first edition of The Hotel Yearbook ten years ago, its editorial concept has been to bring together senior hotel industry executives and recognized experts and thought leaders from every part of the industry to write about trends, foresight and innovation in the global hotel business," said Woody Wade, whose company Wade & Co. is the co-publisher of the series, along with Hsyndicate, the leading provider of online industry intelligence, based in the Netherlands."With this new publication, we are focusing for the first time on the issues affecting talent - a factor that nearly everyone in the hotel business agrees is critical to its success."Trends in leadership development, the integration of new technologies, and the changing expectations and needs of the upcoming generations of talented young professionals are some of the issues the new edition will address.Assisting in the development of the content of The Hotel Yearbook 2016 - Talent Development is a publication partner, the Young Hoteliers Summit (YHS). Also based in Switzerland, YHS is a student-managed organization that acts towards improving professional opportunities for young talent by fostering dialogue on employment between industry leaders and ambitious young graduates just starting in the business. Its annual summit is attended by representatives of dozens of leading companies and hotel schools from every continent."We are very pleased to be working with The Hotel Yearbook on their first-ever special edition on talent development within the hotel industry," said Gimhanee Herath, Head of Press Relations at the Young Hoteliers Summit. "Given our mission, we believe The Hotel Yearbook's new publication is the perfect place for the dialogue between our stakeholders to continue, and we support its efforts to address major trends and issues in this field."Henri Roelings, Founder & CEO of Hsyndicate, agrees: "Every successful hotel company has one thing in common: people working in it who have that rare kind of people-focused talent that makes our business so special. Developing and retaining this talent has always been a challenge, and now there are some interesting changes ahead. For that reason, The Hotel Yearbook 2016 - Talent Development will be a must read for managers and aspiring managers - and for students as well. We plan to distribute this issue free of charge to hotel schools worldwide."About The Hotel YearbookThe Hotel Yearbook is a family of publications that call upon a wide-ranging group of senior executives, analysts, consultants and opinion leaders from all over the world to ask, "What lies ahead for the global hotel industry?" In The Hotel Yearbook - whether it is the highly respected annual edition or any of the special editions focusing on such critically important themes as technology, talent development, or digital marketing - our forward-looking contributors share with readers the key trends and developments that they believe could have an impact on the performance of the hotel industry in the future. Visit www.hotel-yearbook.com.About the Young Hoteliers Summit (YHS)YHS acts towards improving professional opportunities for young talent in hospitality by fostering a dialogue on employment between hospitality companies, educational institutions and the young in hospitality, ultimately developing actionable proposals, aligning its three main stakeholders regarding their mutual expectations, capacities and aspirations.

The Hotel Yearbook 2036 breaks new ground, looks 20 years into the future

Hotel Yearbook ·24 February 2016
the Certified Hospitality Accountant Executive (CHAE) and the Certified Hospitality Technology Professional (CHTP) designations. HFTP was founded in the USA as the National Association of Hotel Accountants. Visit www.hftp.org.

Hotel Yearbook 2036 - Eyewitness reports from the year 2036 (Technological Changes)

Hotel Yearbook ·
Since 2007, The Hotel Yearbook has provided thousands of decision makers in the hotel industry with valuable opinions and insights on what may be in store in the year ahead. To celebrate the 10th anniversary of this forward-looking publication, The Hotel Yearbook 2036 breaks completely new ground, taking a giant leap 20 years into the future. Written from the viewpoint of the year 2036, the book presents dozens of 'eyewitness reports' from the future: interviews conducted with fictitious hotel industry executives, consultants, experts - and guests - who describe the world of 2036 from their own perspective, and in doing so, illuminate the dramatic changes that hotel companies will confront between 2016 and 2036.

Hotel Yearbook 2036 - Eyewitness reports from the year 2036 (Societal Changes)

Hotel Yearbook ·
Since 2007, The Hotel Yearbook has provided thousands of decision makers in the hotel industry with valuable opinions and insights on what may be in store in the year ahead. To celebrate the 10th anniversary of this forward-looking publication, The Hotel Yearbook 2036 breaks completely new ground, taking a giant leap 20 years into the future. Written from the viewpoint of the year 2036, the book presents dozens of 'eyewitness reports' from the future: interviews conducted with fictitious hotel industry executives, consultants, experts - and guests - who describe the world of 2036 from their own perspective, and in doing so, illuminate the dramatic changes that hotel companies will confront between 2016 and 2036.

Hotel Yearbook 2036 - Eyewitness reports from the year 2036 (Economical Changes)

Hotel Yearbook ·
Since 2007, The Hotel Yearbook has provided thousands of decision makers in the hotel industry with valuable opinions and insights on what may be in store in the year ahead. To celebrate the 10th anniversary of this forward-looking publication, The Hotel Yearbook 2036 breaks completely new ground, taking a giant leap 20 years into the future. Written from the viewpoint of the year 2036, the book presents dozens of 'eyewitness reports' from the future: interviews conducted with fictitious hotel industry executives, consultants, experts - and guests - who describe the world of 2036 from their own perspective, and in doing so, illuminate the dramatic changes that hotel companies will confront between 2016 and 2036.

Hotel Yearbook 2036 - Eyewitness reports from the year 2036 (Political Changes)

Hotel Yearbook ·
Since 2007, The Hotel Yearbook has provided thousands of decision makers in the hotel industry with valuable opinions and insights on what may be in store in the year ahead. To celebrate the 10th anniversary of this forward-looking publication, The Hotel Yearbook 2036 breaks completely new ground, taking a giant leap 20 years into the future. Written from the viewpoint of the year 2036, the book presents dozens of 'eyewitness reports' from the future: interviews conducted with fictitious hotel industry executives, consultants, experts - and guests - who describe the world of 2036 from their own perspective, and in doing so, illuminate the dramatic changes that hotel companies will confront between 2016 and 2036.

The Hotel Yearbook launches third annual look at hotel technology trends

Hotel Yearbook · 1 December 2015
the Certified Hospitality Accountant Executive (CHAE) and the Certified Hospitality Technology Professional (CHTP) designations. HFTP was founded in the USA as the National Association of Hotel Accountants. Visit www.hftp.org.Endorsed by 4Hoteliers.com

Hotel Yearbook 2015 explores the future of the hotel business

Hotel Yearbook ·16 January 2015
The Hotel Yearbook and Hsyndicate announce the publication of The Hotel Yearbook 2015, the 9th edition in this series, first published in 2007. Made up of editorial contributions written exclusively for The Hotel Yearbook by some 70 experts and opinion leaders from around the world, the publication focuses on the future of the hotel industry and the trends and innovative ideas that will have an impact on its development.In addition to insightful articles and interviews featuring such highly respected industry leaders as Giovanni Angelini (former Shangri-La CEO), Vivek Badrinath (Deputy CEO of Accor), and Nicholas Clayton (CEO, Group Operations, at Jumeirah), this year's edition includes thought-provoking foresight from futurists Rohit Talwar and Ian Yeoman, and a round-up of key issues for 2015 from Cornell professors Glenn Withiam and Rohit Verma.Rounding out the contents is an extensive series of mini-country reports written and compiled by the consultants of Horwath HTL from arounf the world. Each report gives a brief snapshot of the country's hotel business landscape in 2014 and then an insider's perspective on the outlook for 2015 and beyond - key developments anticipated, changes in the regulatory environment, expected moves by the market's most important players, etc. Altogether, 49 different markets are described, from the USA and China to Peru, Namibia and the Maldives.Electronic distribution The Hotel Yearbook 2015 is an e-book, available not only at the Hotel Yearbook web site (www.hotel-yearbook.com) but also via Hsyndicate's 25+ online channels. In addition, it is being distributed to the members of such organizations as HFTP, HSMAI and EHMA, as well as to the students, faculty and alumni of leading schools of hospitality management.Focus is squarely on the futureThe Hotel Yearbook's founder and publisher, Woody Wade, said, "The world is changing fast - we all know that. But how will it change for the hotel business? Since The Hotel Yearbook was first published nine years ago, its aim has always been to present the expectations and insights of leaders and experts who know the hotel business well, and give readers an opportunity to think about future industry scenarios that are developing."Henri Roelings, President of Hsyndicate and co-publisher, added, "The hotel industry is innovating in many areas. And the business environment is evolving fast. Those two factors mean that a forward-looking publication like The Hotel Yearbook is a must-read for anyone in a managerial position in this business." Through Hsyndicate's distribution network, The Hotel Yearbook reaches a large global audience of the industry's decision makers.Horwath HTL provides 49 individual market reportsJames Chappell, Global Business Director at Horwath HTL, commented, "We've been working with the Hotel Yearbook for several years, and we're delighted to provide a series of brief but insightful country reports again for 2015. Our company's global reach enables us to give readers an easily digestible inside track on the key factors affecting important hotel markets around the globe, and the publication's excellent distribution platform ensures that they are seen and read by executives worldwide."About The Hotel YearbookPublished annually since 2007, The Hotel Yearbook is a compendium of high-level insights and ideas about the future of the global hotel business, written by and for the industry's leaders around the world. Focusing on strategic foresight and innovation, over 200 CEOs and other senior executives have contributed to the publication since it was founded. www.hotel-yearbook.comAbout HsyndicateWith an exclusive focus on global hospitality and tourism, Hsyndicate.org (the Hospitality Syndicate) provides electronic news publication, syndication and distribution on behalf of some 750 organizations in the hospitality vertical. Hsyndicate helps its members to reach highly targeted audience-segments in the exploding new-media landscape within hospitality... channels of ever increasing importance which are difficult to reach through classic wire services like PRnewswire or BusinessWire. With the central idea 'ONE Industry, ONE Network', Hsyndicate merges historically fragmented industry intelligence into a single online information and knowledge resource serving the information-needs of targeted audience-groups throughout the hospitality, travel & tourism industries... serving professionals relying on Hsyndicate's specific and context-relevant intelligence delivered to them when they need it and how they need it. www.hsyndicate.com.

The Hotel Yearbook launches second annual Special Edition on hotel technology

Hotel Yearbook ·15 October 2014
founded in 1972. HFTP also awards the only hospitality specific certifications for accounting and technology --the Certified Hospitality Accountant Executive (CHAE) and the Certified Hospitality Technology Professional (CHTP) designations. HFTP was founded in the USA as the National Association of Hotel Accountants. Visit www.hftp.org.

Hotel Yearbook Special Edition on Digital Marketing provides insights from TripAdvisor, Google and Facebook

Hotel Yearbook ·24 February 2014
The Hotel Yearbook and Hsyndicate announce the publication of The Hotel Yearbook 2014 - Special Edition: Digital Marketing, the first publication in the company's portfolio of forward-looking annuals to address this especially dynamic part of the hotel industry.Made up of editorial contributions from over a dozen opinion leaders, the publication focuses on the rapidly evolving digital marketing tools and techniques that are changing the way hotels and guests find each other. Search and meta-search, revenue and reputation management, and the unique characteristics of the social media landscape in China are among the topics covered.Facebook, Google and TripAdvisorAlso included are exclusive interviews with three executives whose companies are shaping the future of the hotel industry's capability to reach and attract guests: Lee McCabe and Rob Torres, the key executives responsible for developing the travel business at Facebook and Google respectively, and Stephen Kaufer, CEO of TripAdvisor. These three men share insights with Hotel Yearbook readers and discuss not only their companies' strategies but also some of the new products they are launching to bring hotels and guests together more effectively.In the role of publication partner, HSMAI Foundation (Hospitality Sales and Marketing Association International) helped the editors develop the publication's concept and content. "A quarter of the hotels we have surveyed are dedicating more than half of their marketing budgets to digital tools," says Fran Brasseux, Executive Vice President of HSMAI. "So this topic is vital to the industry's future success, and we were especially pleased to help make the publication a reality."Focus is squarely on the futureThe Hotel Yearbook's founder and publisher, Woody Wade, said, "Hotel industry executives making marketing decisions need to understand how fast this landscape is changing. Since The Hotel Yearbook was first published in 2007, its aim has always been to give readers an opportunity to think about future industry scenarios that are developing. The theme of this special edition is a perfect example of this."Henri Roelings, Founder & CEO of Hsyndicate, added, "No other area of the hotel business these days is evolving so quickly, and has such a huge potential impact on the future success of the industry. This special edition is a must-read for anyone in a managerial position in the hotel business."

Hotel Yearbook 2014 provides insights from 25 industry leaders on the future of the hotel business

Hotel Yearbook ·27 December 2013
The Hotel Yearbook and Hsyndicate announce the publication of The Hotel Yearbook 2014, the 8th edition in this annually appearing series. Made up of exclusive editorial contributions from more than two dozen opinion leaders from around the world, the publication focuses on the future of the hotel industry and the trends and innovative ideas that will have an impact on its development.Rounding out the contents is an extensive series of country reports written and compiled by the consultants of Horwath HTL. Each report gives a brief snapshot of the country's hotel business landscape in 2013 and then an insider's perspective on the outlook for 2014 and beyond - key developments anticipated, changes in the regulatory environment, expected moves by the market's most important players, etc. Altogether, 45 different markets are described, from the USA and China to Myanmar, Peru, and Ghana.A selection of some of the 25 editorial contributions in this year's edition:Hotel trends 2014: The industry moves forwardBy Rohit Verma, Professor at Cornell School of Hotel Administration IH&RA in 2014: protecting the interests of the industryBy Casimir Platzer, President at the International Hotel & Restaurant Association (IH&RA)Business travel trends: Four things to expect in 2014By Michael W. McCormick , Executive Director at The Global Business Travel Association (GBTA) The changing face of the luxury resortBy Bernhard Bohnenberger, President of Six Senses Hotels Resorts SpasA 2020 vision for revenue management, or "Meet John, the CVO"By Trevor Stuart-Hill, Founder and president of Revenue MattersThe DNA of luxury - Katara MD Bruno H. Schopfer interviewed by Denis MorissetBy Denis Morisset, Executive Director - ESSEC MBA in International Luxury Brand ManagementHostel 2.0: The "S" is no longer silentBy Demian Hodari, Professor of Strategic Management at Ecole hoteliere de LausanneElectronic distribution The Hotel Yearbook 2014 is an e-book, available not only at the Hotel Yearbook web site but also via Hsyndicate's 25+ online channels. In addition, it is being distributed to the members of such organizations as HFTP, HSMAI and IH&RA, as well as to the students, faculty and alumni of leading schools of hospitality management, Lausanne, Cornell, ESSEC and Hong Kong Polytechnic..Focus is squarely on the futureThe Hotel Yearbook's founder and publisher, Woody Wade, said, "The world is changing fast - we all know that. But how will it change for the hotel business? That's the crucial question. People making managerial decisions today need to think about how their future business landscape will be different from today. Since The Hotel Yearbook was first published in 2007, its aim has always been to present the expectations and insights of leaders and experts who know the hotel business well, and give readers an opportunity to think about future industry scenarios that are developing."Henri Roelings, President of Hsyndicate, added "Our focus on foresight and innovation in the global hotel industry make the publication a thought-provoking must read for anyone in a managerial position in this business. Through Hsyndicate's distribution network, The Hotel Yearbook reaches a large global audience of the industry's decision makers."45 individual market reportsJames Chappell, Global Business Director at Horwath HTL, commented on the firm's long-standing relationship with the publication: "We are delighted to be working with the Hotel Yearbook again in 2014. For us, the Hotel Yearbook is the perfect start to the new year for anyone who wants to get a handle on where the industry is headed, and Woody Wade and his team have built the publication up to a level that is indispensable. Its a testament to Horwath HTL's global reach that we are able to contribute 45 insightful global market reports this year. We know that these snapshots give the inside track on many important markets around the world."About The Hotel YearbookPublished annually since 2007, The Hotel Yearbook is a compendium of high-level insights and ideas about the future of the global hotel business, written by and for the industry's leaders around the world. Focusing on strategic foresight and innovation, over 200 CEOs and other senior executives have contributed to the publication since it was founded. www.hotel-yearbook.comAbout HsyndicateWith an exclusive focus on global hospitality and tourism, Hsyndicate.org (the Hospitality Syndicate) provides electronic news publication, syndication and distribution on behalf of some 750 organizations in the hospitality vertical. Hsyndicate helps its members to reach highly targeted audience-segments in the exploding new-media landscape within hospitality... channels of ever increasing importance which are difficult to reach through classic wire services like PRnewswire or BusinessWire. With the central idea 'ONE Industry, ONE Network', Hsyndicate merges historically fragmented industry intelligence into a single online information and knowledge resource serving the information-needs of targeted audience-groups throughout the hospitality, travel & tourism industries... serving professionals relying on Hsyndicate's specific and context-relevant intelligence delivered to them when they need it and how they need it. www.hsyndicate.com.

The Hotel Yearbook announces Special Edition on digital marketing in the hotel industry

Hotel Yearbook · 4 November 2013
LAUSANNE, SWITZERLAND - 1 November 2013 - Wade & Co. SA, the Swiss-based publisher of The Hotel Yearbook, an annual compendium of expert opinion and insights on the future of the hotel industry, announces the launch of The Hotel Yearbook 2014 - Digital Marketing, its second Special Edition following the successful launch of a technology-focused publication in September. The new edition will examine the changing digital landscape confronting hospitality industry marketers."Since its inception in 2007, the editorial concept of The Hotel Yearbook has been to bring together senior hotel industry executives and recognized experts and thought leaders from every part of the industry to write about foresight and innovation in the global hotel business," said Woody Wade, publisher. "This new publication focuses on one of the most dynamic parts of the business right now, namely the marketing opportunities and challenges being created by the rapidly evolution of the online communication landscape."Like many other industries, the hotel business has been significantly affected by the rise of social media and the ongoing shift to mobile devices. Successful marketing in this environment means adapting to shifting consumer behaviors and preferences with communication that is not just attractive and informative, but consumer-focused, technologically effective and continuously reinvented. The new publication covers these and many other topics.The Hotel Yearbook 2014 - Digital Marketing is being published with two partners, the HSMAI (Hospitality Sales and Marketing Association International) Foundation and Hsyndicate, a provider of online industry intelligence based in the Netherlands."The pace of developments in the digital sphere is mind-blowing," said Fran Brasseux, Executive Director of HSMAI Foundation, "and every hotel company needs a digital strategy - not to mention a strategy for keeping up with all the changes. The Hotel Yearbook 2014 - Digital Marketing will give our members plenty of food for thought about what is coming down the line."The e-book, about 80 pages in length, will be officially launched in conjunction with HSMAI's Digital Marketing Strategy Conference in New York, February 25th 2014. Additional distribution platforms include industry portals, leading universities, industry associations, social media and trendsetting e-newsletters. It will also be available online at www.hotel-yearbook.com.About The Hotel YearbookThe Hotel Yearbook is a family of publications that call upon a wide-ranging group of senior executives, analysts, consultants and opinion leaders from all over the world to ask, "What lies ahead for the global hotel industry?" In The Hotel Yearbook - whether it is the highly respected annual edition or any of the special editions focusing on such critically important themes as technology, talent development, or the digital world - forward-looking contributors share with readers the key trends and developments that they believe could have an impact on the performance of the hotel industry in the future. Visit www.hotel-yearbook.com.About HSMAI FoundationEstablished in 1983 to serve as the research and educational arm of the Hospitality Sales and Marketing Association International, the HSMAI Foundation's mission is to develop knowledge and insights for the future to fuel sales, inspire marketing and optimize revenue. For more information on the HSMAI Foundation, a 501 (c) (3) organization, visit www.hsmaifoundation.org.

The Hotel Yearbook launches first-ever Special Edition on hotel technology

Hotel Yearbook ·10 September 2013
founded in 1972. HFTP also awards the only hospitality specific certifications for accounting and technology --the Certified Hospitality Accountant Executive (CHAE) and the Certified Hospitality Technology Professional (CHTP) designations. HFTP was founded in the USA as the National Association of Hotel Accountants. Visit www.hftp.org.
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Hotel Yearbook teams up with Hsyndicate to publish special edition on the future of technology

Hotel Yearbook · 1 May 2013
founded in 1972. HFTP also awards the only hospitality specific certifications for accounting and technology --the Certified Hospitality Accountant Executive (CHAE) and the Certified Hospitality Technology Professional (CHTP) designations. HFTP was founded in the USA as the National Association of Hotel Accountants. For more information visit www.hftp.org.

The coming Asianization of the spa business

Hotel Yearbook ·By Ingo Schweder
Over the next decade, the global spa industry will be influenced more and more by trends emanating from Asia, writes Ingo Schweder, the CEO of Bangkok-based spa consultancy GOCO. Not to mention the fact that outbound travelers from that part of the world will account for an ever-growing proportion of the world's international tourists - and their expectations will be high.

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