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  • Meet Minneapolis: Travel to the Twin Cities this Summer for HITEC 2019

    We all know that travel can be a real hassle. So, what about a trip makes it worth packing up your suitcase, saying goodbye to your family for the next few days, fighting the airport and staying in a.

  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • A Series of Must-Read Articles on Cybersecurity Produced by the HFTP Research Centers

    Data security remains a pressing concern and top priority for the hospitality industry. The HFTP Research Centers are dedicated to producing findings that can significantly aid hospitality businesses in their efforts to protect their guests’ privacy and personal information against potential cyber threats and attacks.

  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

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Third Door Media SVP Michelle Robbins joins Milestone as Head of Digital

Milestone Internet Marketing ·12 March 2019
Milestone, Inc. today welcomed former Third Door Media SVP Michelle Robbins as its new Head of Digital. Robbins brings more than two decades of experience in digital marketing, technology, content strategy and digital marketing leadership. She most recently was Senior VP of Content & Marketing Technology at Third Door Media where she led content strategy and data analysis for leading digital marketing publications including MarTech Today, Search Engine Land and Marketing Land; as well as leading editorial programming for the Search Marketing Expo (SMX) events."I've known Milestone for many years and have worked with them in a number of capacities at Search Engine Land, SMX and Martech," said Robbins. "Milestone has a truly powerful vision for digital marketing for location-based businesses, a strong executive team and an organizational culture driven by passion and a commitment to excellence. The pull to work with such a team and help drive the organization forward was a compelling force that drove me to make this decision.""I have focused the largest part of my career to helping digital marketers make better decisions and succeed, this is the next chapter for me in that personal vision."Robbins will be heading up Milestone's Centers of Excellence teams, driving cross-team collaboration on everything from strategy to website development and search. Robbins will be a critical part of the senior leadership, driving Milestone's execution strategies as it expands its portfolio of customers in Hospitality, Financial Services, Automotive, Retail and Healthcare."I have known Michelle for over ten years and have been hoping that we could work together some day," said Milestone President & Founder Benu Aggarwal. "Her deep experience in digital marketing will be a great asset to Milestone as she drives a unified vision of our omni channel marketing efforts". Her understanding of what digital marketers need to do to succeed is unparalleled and will help Milestone deliver a unified, omni channel digital marketing experience that brakes from traditional, silo-based approaches.""Michelle brings a wealth of experience to the Milestone team and helps us continue to expand our vision of providing state of the art digital marketing software as well as enablement services," said Anil Aggarwal, Milestone CEO. "Michelle is already making significant contributions to our strategy and is helping us improve and expand the quality and breadth of our service offerings as we expand our customer portfolio into more verticals."
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Milestone Inc. to Attend Preferred Global Conference in Monaco, Feb 25 - 28, 2019

Milestone Internet Marketing ·19 February 2019
Silicon Valley, CA - Milestone Inc. announced today that it will be attending the Preferred Hotels Global Conference in Monaco on February 25 to the 28th. Milestone will be on site with a booth and will be available for Preferred member Hotels to discuss digital marketing strategies and to showcase its recently announced Presence Cloud digital marketing suite.Milestone has helped many independent and branded luxury hotels to create and/or expand their online digital presence. Over the years Milestone websites and digital solutions have won over 400 awards for hotels from around the world, including 2018's Search Engine Land Best Overall award. Milestone technology-enabled digital marketing solutions allow you to shift revenue to direct channels and win against local competitors. Preferred hotels enjoy exclusive access to Milestone products and services as well as discounts. We encourage attendees to stop by our booth to learn more about the exclusive benefits Preferred member hotels enjoy."We are very excited to be attending the Preferred Global Conference," said Anil Aggarwal, Milestone CEO. "As a Preferred Partner, Milestone is thrilled to support this effort and to have the opportunity to meet face to face with many of the Preferred Hotels at the conference," continued Mr. Aggarwal.The Preferred Global Conference will be held in Monaco, Feb 25 to Feb 28th. For more information, Preferred member hotels can visit https://preferrednet.net/montecarlo/agenda/. For more information about Milestone products and services, visit Milestone's website at https://preferred.milestoneinternet.com or contact Milestone at sales@milestoneinternet.com

Your Digital Marketing Roadmap to Success in 2019

Milestone Insights·14 February 2019
2018 provided some significant shifts in digital marketing that impacted everyone. Mobile-First indexing officially paved the way for a new way of thinking, while the need for website speed and voice search compatibility echoed an increasing need to ensure a streamlined experience for consumers across the entire customer journey, ultimately leading to phenomenal customer experiences.
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Milestone to Present at 3 Free Workshop Sessions at HSMAI New York

Milestone Internet Marketing ·17 January 2019
Silicon Valley, CA - Milestone, Inc. announced today that it will be hosting three free digital marketing-focused workshops for hotels at the upcoming HSMAI Digital Marketing Conference in New York. The sessions will be held Tuesday, January 22 at the Marriott Marquis Hotel in New York City. Interested Hoteliers can register by visiting the dedicated site at https://www.hsmai.org/DigitalPreCon.Milestone will provide in-depth training on three critical topics that are of high interest to digital marketers in 2019:Digital Competitive Benchmarking: Using digital competitive analysis and data analytics to develop your marketing plans This session will provide insights into how to optimize your hotel keyword strategy for both organic and paid marketing, and how to leverage the latest technology to put your keyword strategy in the larger context of your marketing strategy by analyzing your keyword performance against top local competitors.In this workshop Milestone will provide you with direct actionable ideas on how to benchmark your digital marketing performance against top local competitors in order to grow your direct business and win market share:What digital benchmarking is and why it matters to your HotelWhat the key areas of digital marketing are that you need to benchmarkKPIs that you should track and manageOmnichannel Messaging: What does the future of content creation & distribution look like?In this session, Milestone will discuss how you can create a unified content distribution strategy by leveraging the latest technology available to digital marketers.In this workshop, Milestone will cover the definition of omnichannel messaging, share insights into how digital marketers work with omni channel messaging and discuss strategies and tools you can use to manage your digital marketing messaging:Learn about digital marketing messaging and the challenges faced by marketersSee strategies that can be implementedLearn about new tools that can help consolidate your digital marketing messagingYour Website on Steroids: Next generation website technologies for 2019 and beyondWhat are the next big shifts in website technology? How does voice-search impact how you build your website? How will your website content be impacted by these new technologies? And how do you ensure that all the new technologies that are becoming critical keep you in check with compliance issues like ADA and GDPR? Join Milestone as we discuss the shifts in website technology that we see in 2019 - and beyond - and how they will fit into the larger ecosystem of your modern website.In this workshop, co-presented by Anne Stingle, VP of Sales & Marketing at Triumph Hotels, you will get insights into the technologies that you need to drive direct bookings and see how they were implemented in a real-life example:Learn about the impact of voice search on your business and what you can do to prepareUnderstand the role of ADA & GDPR in your website strategySee a case study about website design & technology and how it impacted the hotelRegister for free now: https://www.hsmai.org/DigitalPreConAbout MilestoneFor over 20 years, Milestone has been a leading provider of digital marketing software and services for location-based businesses. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries rely on Milestone to power their digital marketing strategies. Milestone has garnered over 500 awards, has been short listed 3 consecutive years for the US Search awards and won Search Engine Land's prestigious "Best overall SEO-SEM campaign" in 2018. Milestone has gained a reputation for blending outstanding digital marketing expertise with advanced technological capabilities and is one of Silicon Valley Business Journal's fastest growing companies and an Inc. 5,000 company.
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Milestone Captures 5 HSMAI Adrian Awards for Hotel Website Design and Wins 2018's Mobile Web Awards "Best in Show"

Milestone Internet Marketing ·
Silicon Valley, CA - The Hospitality Sales & Marketing Association International (HSMAI) will honor Milestone Internet Marketing with five Adrian Awards for digital marketing excellence for its winning entries in the annual Adrian Awards, the largest and most prestigious global travel marketing competition. This year Milestone is being recognized with 2 bronze awards, 2 silvers and one gold award for hotel website design and digital marketing.The 2019 Adrian awards announcement follows closely on Milestone's win in November 2018 for "Best Hotel and Lodging Mobile Website," as well as "Best in Show" by the Mobile Web Awards. Milestone's hotel website design for VIVE Hotel Waikiki beat out over 70 other winners across dozens of categories to capture the best overall award for mobile website design. "Our commitment to creating exceptionally beautiful websites was a strong focus for us in 2018," said Mr. Aggarwal. "In 2019 we will extend on that commitment and continue to grow our investments in website technologies, making a powerful combination," continued Mr. Aggarwal. 2018 was a record-setting year for Milestone as it received wide industry acclaim for both its hospitality focused service offerings as well as for its suite of software products. In 2018 Milestone received more than 40 awards, including the prestigious Search Engine Land "Best Overall SEO-SEM Campaign of 2018." 2018 also saw Milestone being short-listed for the US Search awards for a third straight year. "2018 was another outstanding year for Milestone," stated Anil Aggarwal, CEO of Milestone, "Being recognized for our achievements in both software and digital marketing are true testaments to the dedication of our employees and the relationships we have with our clients. Our recognition for the 2019 Adrian Awards is an incredible way of starting off the new year," continued Mr. Aggarwal."The Adrian Awards celebrate travel marketing innovators whose awesome creativity and hard work are integral not only to the success of their companies, but to the continued growth of the hospitality industry as a whole," said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. "HSMAI will be proud to recognize these award winners and their outstanding campaigns at the Adrian Awards Gala." Milestone won a Gold Adrian Award for Tarrytown House Estate, Silver Adrian Awards for Revere Hotel Boston Common and for the PWA implementation of the Grand Velas Riviera Maya, and Bronze Adrian Awards for Hotel Nikko San Francisco and VIVE Hotel Waikiki. Milestone's recognition is not just for its achievement in hotel website design, but also encompasses the work performed in omnichannel marketing. Anil Aggarwal, CEO of Milestone, stated, "it is very rewarding to be highlighted among peers for a job well done, we are glad to deliver amazing results to our clients and for their properties to be highlighted on such a large stage as the Adrian Awards."Milestone will be honored during the HSMAI Adrian Awards Gala on January 22, 2019 at the New York Marriott Marquis. Attended by more than 1,000 hospitality, travel, and tourism marketing executives, this black-tie affair is a must-attend industry event. The Adrian Awards Gala will celebrate award-winning work, lifetime achievement, and the HSMAI Top 25 Extraordinary Minds in Hospitality Sales, Marketing and Revenue Optimization.Winning entries will be viewable in the winner's gallery on the Adrian Awards website and in a special article. Visit www.AdrianAwards.com for more information on the event and competition and to view the Adrian Awards Winners Gallery.About HSMAIThe Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI ROCET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.About Web Marketing AssociationThe Web Marketing Association (WMA) was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, online advertising, PR, and top web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion.For more than 20 years, The Web Marketing Association has produced the annual WebAward Competition, the premier annual website award competition that names the best Web sites in 96 industries while setting the standard of excellence for all website development. The WebAward judges have chosen to split out the mobile sites into a separate competition to recognize the explosive growth and creativity in this space.About MilestoneFor over 20 years, Milestone has been a leading provider of digital marketing software and services for location-based businesses. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries rely on Milestone to power their digital marketing strategies. Milestone has garnered over 500 awards, has been short listed 3 consecutive years for the US Search awards and won Search Engine Land's prestigious "Best overall SEO-SEM campaign" in 2018. Milestone has gained a reputation for blending outstanding digital marketing expertise with advanced technological capabilities and is one of Silicon Valley Business Journal's fastest growing companies and an Inc. 5,000 company.
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Milestone to Showcase new ChatBot Software and Presence Cloud Digital Marketing Suite at New York Conference

Milestone Internet Marketing ·14 January 2019
Silicon Valley, CA. Milestone, the leading provider of digital marketing software and services for location-based businesses, announced today it will showcase two new products at the upcoming HSMAI Digital Marketing Strategy Conference at the Marriott Marquis Hotel in New York City."The Milestone Presence Cloud is a core linchpin of our strategy to be a provider of both award-winning digital marketing software and award-winning digital marketing services," Said Annil Aggarwal, Milestone CEO. "By unifying all the tools that a digital marketer needs to effectively manage a location-based business, we can save our clients hundreds of hours of time wasted due to complex, redundant tools that are often hard to manage," continued Mr. Aggarwal.The Milestone Presence Cloud combines Content Management, Enterprise-grade Schema Management, Voice Search, Social Content Marketing, Reviews Management, Competitive Insights and Digital Marketing Analytics into one cohesive, cloud-based platform. The Presence Cloud leverages an Enterprise-Grade architecture and features a unique "write once, publish anywhere" approach. Milestone clients publish their business information and critical consumer-facing messaging in one central platform and can then publish that information in a schema-rich format across the entire digital spectrum. "The Presence Cloud replaces dozens of individual software components that digital marketers often struggle to manage," said Sathya Krishnamurthy, Vice President of Products at Milestone. "Digital Marketers today struggle with an average of over 20 individual tools, each with a unique user interface, bloated feature set and increasing complexity, creating a recipe for poor information distribution and wasted time," continued Mr. Krishnamurthy. The Presence Cloud solves this challenge with a single, unified platform.At the show, Milestone will also showcase for the first time its new Millstone AIChat - a ChatBot software designed for location-based businesses. Millstone AIChat uses a unique combination of FAQ-powered ChatBot capabilities with a live-agent hand-off feature that allows live agents to pick up chats from the ChatBot when it's not able to answer a question. Milestone AIChat will be available with a services plan designed to allow businesses to continue to teach the ChatBot new answers by tracking unanswered queries or questions handed off to Live Agents."Milestone AIChat continues to showcase our technology leadership in the travel space," said Anil Aggarwal, Milestone CEO. "With most ChatBots there is no concrete plan in place for teaching the system new questions," continued Mr. Aggarwal, "at Milestone we recognize that most location-based businesses need the additional layer of support that Milestone can provide to make the client experience optimal," continued Mr. AggarwalMilestone AIChat and the Milestone Presence Cloud will both be available for demonstration at the HSMAI Digital Marketing Strategy Conference in New York. For more information or to inquire about Milestone's other suite of products and services, contact Milestone at (408) 200-2211 or by visiting www.milestoneinternet.com.
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Milestone Starts the 2019 Awards Year with 5 Adrian Awards

Milestone Internet Marketing ·13 November 2018
Silicon Valley, CA (November 14, 2018) - The Hospitality Sales & Marketing Association International (HSMAI) will honor Milestone Inc. with five Adrian Awards for digital marketing excellence for its winning entries in the annual Adrian Awards, the largest and most prestigious global travel marketing competition. This year Milestone is being recognized with 2 bronze awards, 2 silvers and one gold award for hotel website design and digital marketing. 2018 was a record-setting year for Milestone as it received wide industry acclaim for both its hospitality focused service offerings as well as for its suite of software products. In 2018 Milestone received 37 awards, including the prestigious Search Engine Land "Best Overall SEO-SEM Campaign of 2018." 2018 also saw Milestone being short-listed for the US Search awards for a third straight year. "2018 was another outstanding year for Milestone," stated Anil Aggarwal, CEO of Milestone, "Being recognized for our achievements in both software and digital marketing are true testaments to the dedication of our employees and the relationships we have with our clients. Our recognition for the 2019 Adrian Awards is the feather in our cap rounding out the 2018 year," continued Mr. Aggarwal."The Adrian Awards celebrate travel marketing innovators whose awesome creativity and hard work are integral not only to the success of their companies, but to the continued growth of the hospitality industry as a whole," said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. "HSMAI will be proud to recognize these award winners and their outstanding campaigns at the Adrian Awards Gala." Milestone won a Gold Adrian Award for Tarrytown House Estate, Silver Adrian Awards for Revere Hotel Boston Common and for the PWA implementation of the Grand Velas Riviera Maya, and Bronze Adrian Awards for Hotel Nikko San Francisco and VIVE Hotel Waikiki. Milestone's recognition is not just for its achievement in hotel website design, but also encompasses the work performed in omnichannel marketing. Anil Aggarwal, CEO of Milestone, stated, "it is very rewarding to be highlighted among peers for a job well done, we are glad to deliver amazing results to our clients and for their properties to be highlighted on such a large stage as the Adrians."Milestone will be honored during the HSMAI Adrian Awards Gala on January 22, 2019 at the New York Marriott Marquis. Attended by more than 1,000 hospitality, travel, and tourism marketing executives, this black-tie affair is a must-attend industry event. The Adrian Awards Gala will celebrate award-winning work, lifetime achievement, and the HSMAI Top 25 Extraordinary Minds in Hospitality Sales, Marketing and Revenue Optimization.Winning entries will be viewable in the winner's gallery on the Adrian Awards website and in a special article. Visit www.AdrianAwards.com for more information on the event and competition and to view the Adrian Awards Winners Gallery.About HSMAIThe Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI ROCET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.About Milestone Inc.For over 20 years, Milestone has been a leading provider of digital marketing software and services for location-based businesses. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries rely on Milestone to power their digital marketing strategies. Milestone has garnered over 500 awards, has been short listed 3 consecutive years for the US Search awards and won Search Engine Land's prestigious "Best overall SEO-SEM campaign" in 2018. Milestone has gained a reputation for blending outstanding digital marketing expertise with advanced technological capabilities and is one of Silicon Valley Business Journal's fastest growing companies and an Inc. 5,000 company.

What Matters in CMS for Voice Search?

Milestone Insights·18 October 2018
“Where is the nearest ATM?” “How do I get to the Levi’s Stadium in Santa Clara, CA?” – Welcome to the world of voice search. Highly intent-driven, highly local, and very important to just about any consumer business. comScore estimates that by 2020 more than 50% of search will be powered by voice. How do you prepare? What features do you need to have in your Content Management System (CMS) to prepare you for the future of search? These are some of the answers we are exploring in today’s blog post.
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Webinar: Planning your 2019 Digital Marketing Budget

Milestone Insights· 2 August 2018
As we enter the 2nd half of 2018, it’s time to start thinking about your 2019 budget. Join us on August 21 and 11:00 AM PST to learn about the trends that will impact your business in 2019 and the technologies and strategies that will be critical to success in Digital Marketing in the coming year.
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Milestone sharing the passion... at ENGAGE 2018

Milestone Insights·30 July 2018
Another ENGAGE conference has passed – and the 2018 version was our most successful ever! Amazing content and presentations by our guest speakers and keynotes. Our audience was wowed with outstanding presentations from Google, Yelp, Google’s GMB team, Greg Sterling of the Local Search Association and an incredibly motivating presentation from Chip Conley.
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Bring Your ENGAGE Dancing Shoes

Milestone Insights·17 July 2018
Bring your dancing shoes!
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Budget season is coming... Here's how to be ready

Milestone Insights·10 July 2018
For many industries, the summer months mean one thing: Budget season is almost here. But how do you prepare for Budget season? What’s the best way to get ahead of the rapidly changing tide of technology in the digital marketing world? One word: ENGAGE 2018. If you’ve been to past ENGAGE conferences, you know that it’s unique in the world of customer conferences.
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How does Milestone make Yelp easier?

Milestone Insights·27 June 2018
Online listings and reviews are very important in our fast-paced world. Whether you have a single location or a large multi-location business, from fast food to car dealerships, online listings are critical. The rule of thumb is simple: “If you are a location-based business, you’ve got to think YELP.” According to a 2016 Nielsen survey, 92% of Yelp users are there because they want to buy something – and 79% want to buy something within a week. If you are like most location-based businesses, however, getting value out of Yelp often can be time-consuming and frustrating. That’s why Milestone recently introduced new Yelp products to help businesses deliver better results by reaching buying consumers on Yelp. Our combination of exceptional software and Yelp certified ads (YACP) partnership means you can finally make Yelp work for you.
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5 Reasons you CAN'T MISS ENGAGE 2018

Milestone Insights·20 June 2018
Come see what the fuss is about at the Hyatt Regency Santa Clara on July 25-26 for ENGAGE. And just in case you’re still on the fence, here are 5 reasons why you really can’t afford to miss out on ENGAGE.
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Milestone Wins Prestigious 2018 "Best Overall Search Marketing Initiative" Search Engine Land Award

Milestone Internet Marketing ·19 June 2018
Silicon Valley, CA. -- Milestone, a provider of digital marketing solutions for location-based businesses, was selected as recipient of the Search Engine Land's prestigious "best overall search marketing initiative" at the 4th annual Search Engine Land Awards in Seattle, WA. Each year the "Landy Awards" acknowledge individuals, agencies and internal marketing teams in the digital marketing community who have demonstrated excellence in creating and executing organic and paid search marketing initiatives.The Best Overall Search Marketing Initiative recognizes exceptional integration efforts between organic search engine optimization and paid search advertising programs executed by an internal and/or external agency or consulting service. Milestone was recognized for it's integrated campaign for The Don Cesar Hotel in Florida. "We are honored to have been recognized for our work in omni-channel marketing," said Benu Aggarwal, Milestone President and Founder."Milestone has a long history in creating compelling digital marketing solutions for our clients, this award is a huge recognition for the hard work and incredible effort of everyone at Milestone." Milestone's omni-channel marketing campaign for The Done Cesar hotel property included a blend of SEO and SEM techniques to achieve an ROI of more than 30:1.Run by Search Engine Land, the "Landy Awards" celebrate and spotlight phenomenal results by search marketers each year. This year's event recognized winners in a number of categories at the awards gala at the Museum of Pop Culture (MoPOP) in Seattle, WA.To learn more about the Search Engine Land Awards, visit http://www.searchengineland.com/awards. To learn more about Milestone, visit https://www.milestoneinternet.com.
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Milestone ENGAGE 2018: Meet Our Keynote Speakers

Milestone Insights· 7 June 2018
If you work in Hospitality, you probably know about Chip Conley. Chip was CEO of his innovative company – Joie de Vivre Hospitality – for 24 years. He founded Joie de Vivre at age 26 and took an inner-city motel and turned it into the 2nd largest boutique hotel brand in the world. Chips is also well known for having accepted an invitation from the founders of Airbnb to help them transform their rapidly growing company into the world’s largest hospitality company.
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Workshops at HSMAI's ROC

Milestone Insights· 6 June 2018
Join us at HSMAI’s Revenue Optimization Conference for 3 hands-on sessions on digital marketing for hoteliers: 1:30 to 4:20pm on June 19, Houston, TX. Each session is 100% free – but space is limited, so sign up today!
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Webinar Recap: Digging into ADA

Milestone Insights·23 May 2018
Watch a video of our ADA webinar, get links to the webinar recording and slide deck, as well as some additional information about ADA
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May was a month of awards for Milestone

Milestone Insights·16 May 2018
We are constantly striving to put forth work that is worthy of merit, that’s why we consistently submit our new projects to various associations that judge the quality of our work. We recently heard back from the Stevie American Business Awards, as well as the Communicator Awards, who had some good things to say about us.
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Milestone Partners with Yelp to Launch New Client Offering

Milestone Internet Marketing · 2 May 2018
SILICON VALLEY, CA -- Milestone, a provider of digital marketing solutions for location-based businesses, today announced participation as a Yelp Ads Certified Partner (YACP) to enable Milestone to help location-based businesses manage their presence on Yelp. This new offering helps consolidate the work of managing a businesses' online presence by allowing location-based businesses to manage their Yelp listings, restrict competitive advertising on the Yelp page with branded profiles and leverage the advertising-based solutions managed by Milestone. The program also includes access to Milestone's analytics a nd reporting solutions, to help businesses understand the effectiveness of their Yelp presence.With this new program, location-based businesses will also be able to claim their business locations on Yelp, update profile information, create enhanced Yelp profiles - including call to action buttons - add pictures, respond to reviews and more directly through Milestone.This partnership gives Milestone customers the ability to manage their Yelp pages from one convenient location. Benefits include the ability to:Claim and manage listings directly through Milestone Local (Milestone's location management platform)Monitor and enhance listings and add valuable information for consumers directly through Milestone LocalMonitor and respond to reviews directly from Milestone ReviewsAccess a full-service program that includes not just software but services-based assistance to manage listingsAccess to Yelp advertising to attract potential customers, managed by Milestone's experienced team of digital marketing professionals.Full reporting and analytics on Yelp CPC ads and Branded Profiles"We're thrilled to see Milestone launch as a Yelp Ads Certified Partner," said Drew Canniff, RVP, Agency Sales at Yelp. "Milestone customers benefit from exposure to Yelp's large audience of high-purchase intent consumers, and Yelp benefits from Milestone's client relationships with location-based businesses across Hospitality, Retail and Banking verticals. This partnership will deliver real value to Milestone customers by providing a richer experience for businesses to manage their online presence through one, centralized platform."Milestone and Yelp have worked to allow Milestone's award-winning Milestone Local platform to claim locations via API and manage business information through a single integrated platform. This includes insightful reporting to showcase how consumers are interacting with their locations on Yelp."We're incredibly excited to partner with an industry leader like Yelp," said Sathya Krishnamurthy, Head of Products at Milestone, in a statement. "Milestone has a long history in helping location-based businesses with managing their location data and in providing effective advertising solutions to grow revenue.".For more information on Milestone's Yelp product offering, visit Milestone's website or contact Milestone at (408) 200-2211.
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GDPR is almost here - What you need to know

Milestone Insights· 5 April 2018
On May 25 2018 the European Union (EU) will put into effect the General Data Protection Regulation (GDPR). The GDPR will strengthen and unify data protection of all individuals who reside in the EU. The GDRP is one of the most comprehensive data privacy regulations in the world and is part of an ongoing effort by the EU to create a privacy-based framework that will ultimately culminate in the release of the ePrivacy regulations sometime in the near future. The primary aim of the GDPR is to give control to EU citizens and residents over personal data and to create a unified framework that all members of the EU can adopt to protect citizens. With personal data – and the misuse of personal data – becoming critical conversation points across the Globe, understanding the implication of the GDPR is important for any business.
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10 Steps to Omnichannel Success

Milestone Insights·28 March 2018
Regardless of the size of your business, personalized strategic marketing programs have become a “must have.” Consumers own and use multiple devices and require multiple touch points with your business before they decide where to spend their dollars. This fundamental challenge of marketing to the modern consumer is at the heart of the need for an omnichannel strategy. When embarking on an omnichannel strategy, you need to consider 10 critical elements:
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6 Keys to Digital Marketing Success in 2018, Part 4: Paid Media

Milestone Insights·21 March 2018
Any successful paid media campaigns starts with your business goals. Depending on your business need, you will then map your digital media strategy, leveraging customer data to grow loyalty and business, using audience targeting and applying personalization strategies, continuous testing and fine-tuning based on results and performance of your campaigns. You can learn more about our omnichannel approach by visiting the digital media advertising section of our website
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Announcing: Spring 2018 Edition of Milestone Digital Presence Cloud with New User Interface

Milestone Insights·16 March 2018
This week At the annual SMX West Conference, Milestone Inc. announced the upcoming launch of the Spring 2018 edition of Milestone’s Digital Presence Cloud. The Digital Presence Cloud helps multi-location or multi-person businesses with their digital marketing. Milestone’s platform provides Content Management, local search, review monitoring, social media monitoring and analytics for any business that needs to drive traffic to physical locations. Hotels, retailers, financial institutions, doctor’s offices and auto suppliers are just some of the businesses that can benefit from Milestone’s platform.
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Milestone Announces Spring 2018 Edition of Milestone Digital Presence Cloud with New User Interface

Milestone Internet Marketing ·15 March 2018
San Jose, CA -- At the annual SMX West Conference today, Milestone Inc. announced the upcoming launch of the Spring 2018 edition of Milestone's Digital Presence Cloud. "We are very excited about this new release," Said Milestone CEO, Anil Aggarwal, "The new user interface is gorgeous, and provides advanced features at a click," continued Mr. Aggarwal.Milestone's Digital Presence Cloud helps multi-location or multi-person businesses with their digital marketing. Milestone's platform provides Content Management, local search, review monitoring, social media monitoring and analytics for any business that needs to drive traffic to physical locations. Hotels, retailers, financial institutions, doctor's offices and auto suppliers are just some of the businesses that can benefit from Milestone's platform.The Spring 2018 version of Milestone's Digital Presence Cloud brings several new features designed by digital marketers for digital marketers:Unified platform: The tools that are part of the Milestone Digital Presence Cloud are now part of an integrated enterprise-ready omni channel platform to create a seamless experience across tools.Modernized and completely redesigned UI: The new UI provides a simplified user engagement to make the job of managing your web content, local presence, reviews or social media content fast and simple.An Integrated personalization framework: Milestone DPC provides an integrated personalization framework to drive a personalized web, email and ad experience for Milestone customers. Create personalized content in just a few clicks that is consistent and engaging.Revamp of several features: The 2018 Milestone DPC release provides significant enhancements to several existing features, including:Support for multi-location or multi-person businessOmni-channel individual insights as well as competitive insightsUnified reporting for Paid, Organic, Social Media, Local and ReviewsLocal platform with strategic partnerships with major online directory sitesIntegrated review monitoring & response management across 100s of sitesEvent Management and publishing to your websiteSocial Media content management, publishing and community managementIn-depth Customer Journey analyticsREST API based Integration layer with integrations across 50+ platformsFully automated email delivery of professional performance reportsSite-independent features: Many of the widgets available in the Digital Presence Cloud can now be deployed on non-Milestone websites"This latest release of the Digital Presence Cloud continues our ongoing missing to create software and services that help make the life of the digital marketer easier," said Mr. Aggarwal. "Location-based businesses especially are in need of a central platform from which to manage everything from their website and local pages to local search and reviews," continued Mr. Aggarwal.The Spring 2018 version of the Milestone Digital Presence Cloud will be generally available in the second quarter of 2018. Milestone customers will be automatically migrated to the new platform. For more information about the Milestone Digital Presence Cloud, contact Milestone at 1-408-200-2211 or visit our website at www.milestoneinternet.com.
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Milestone Announces Milestone Pages: Schema-powered Local Pages for location-based businesses

Milestone Internet Marketing ·14 March 2018
HIGHLIGHTSMilestone Pages, dynamic local pages with locator engine, powered by Milestone CMS and Milestone Local for retailes, automotive suppliers, banks, medical industry and any location-based businessVoice-search enabled local pages with features like automated geo identificationAdvanced SEO-friendly features that help local pages outrank content by 3rd party review sitesAMP supportAdvanced engagement features like products and services, FAQ pages, local events, tips and team pagesEmbedded location-specific reviews to provide greater confidence to consumersCustom designs that are brand-friendly and seamless with your website presenceSan Jose, CA -- At SMX West in San Jose, CA today, Milestone Inc. announced the immediate availability of Milestone Pages, Milestone's new solution designed to help location based businesses with multiple locations highlight location information for consumers. "Milestone Pages is an important new product for Milestone," said Milestone CEO, Anil Aggarwal. "Milestone Pages leverages the power of our award-winning CMS and Location platforms to create location pages that leverage the latest technologies to create engaging and easily found local pages for our customers," continued Mr. Aggarwal. Milestone Pages provide several advanced features for owners of retailers, financial services organizations, local health providers, automotive companies and any location-based business with multiple locations:Fast, accurate, location-specific pages with store locator. Milestone pages allows local businesses to present location-specific pages, powered by a store locator to help consumers find nearby locations quickly and easily.Schema-powered content for higher search rankings. Milestone pages leverage Milestone's over 20 years of experience with SEO. Schema tags wrap content like embeded reviews and hours of operation to create an ideal search experience that is voice-search friendly and outranks 3rd party sites like Yelp.Geo-aware content. Milestone Pages automatically identify a user's location and provide a listing of nearby locations for quick and easy access.Showcase location-specific reviews. Milestone Pages can provide embedded, location-specfic reviews to provide consumers with a greater degree of confidence when they shop.Unique designs with deep content. Milestone Pages are not "template" based and are designed with custom looks to create a unique brand experience and to provide the ideal amount of content consumers want in a location page.Milestone Pages also provides a number of Milestone-unique features to make the local page experience better for consumers and more rewarding for businesses:Showcase products and services. Milestone Pages can showcase locally available products and services with features like expandable accordions that are mobile friendly and give consumers a richer experience.Frequently Asked Questions. Provide consumers with a greter degree of shopping confidence with frequently asked questions. FAQ content is also ideal for making your location pages voice search friendly whe consumers search for speficic questions using mobile devices.Dynamic local events listings. Enhance your community membership by adding local events to your local pages. Locally relevant events can be added automatically from a variety of highly relevant event "types."Tips and team pages. Give greater transparency to consumers by highlighting your local teams and by providing a dedicated "tips" and "how to" section on your local pages.Milestone Pages are powered by Milestone Local and Milestone CMS - both products nominated for a 2017 US Search award and recognized for their increadibly power, sophistication and ease of use. Milestone Pages are available immediately and come with Milestone's unique "software + services" model that allows businesses to leave the design and execution of their local pages to Milestone's design experts. "Location based businesses have enough to worry about on a daily basis without having to become designers and programmers," said Anil Aggarwal, Milestone CEO. "Milestone Pages brings the same exceptional software and service combination to the local pages arena that Milestone has used for over 20 years in website design and development," continued Mr. Aggarwal.For more information about Milestone Pages, contact Milestone at 1-408-200-2211 or visit our website at www.milestoneinternet.com/products/milestone-cms/localpages.aspx.

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