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  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

Article by Trish Leighton

Importance of Local SEO Ranking for Hoteliers

Vizergy ·5h
Any business that has an actual physical location needs to put time into their local SEO. It is imperative, especially in the hospitality industry, for search engines to know where a property is located. There are several things you can do to ensure your property's location is known and that the information provided about it is reliable.1. Make sure the property address is displayed on the website.Is your property's address located in the header or footer of the website? Is there a contact page with the property's information, a map of the location and proximity to local attractions? If someone is searching for a hotel near a certain local attraction, the property's location itself will be the biggest influence for its ranking in the search results.2. Own and manage Google and Bing business listings.Google and Bing both show your business listing when someone searches for you. It's important to make sure that listing is owned and managed internally. These listings allow you to add photos, respond to reviews and edit information to keep it up-to-date. Vizergy allows its clients to manage Google My Business listings from their dashboard in the Vizergy Marketing System (VMS).3. Ensure UNAP is consistent across the Internet.UNAP stands for URL, Name, Address, and Phone Number. It's essentially a property's fingerprint or online identity. Search engines don't just look to your website and business listing for information about your location and services, they also scan hundreds of other sites and directory listings for information.If any of these listings are inconsistent, they don't trust the information and are less likely to show your property in search results. When running scans for clients, we often find incorrect information. It could be something as simple as one listing showing a local phone number and another showing a toll-free number or one listing having an address as Main Street and another as Main Blvd.The search engines have no way to know what is correct and wouldn't want to show searchers incorrect information, so they will just not rank you highly in search results. Keeping up with business listings and checking all online listings can be a full-time job.A good word of advice is to use a service like our Business Listing Lock to find a way to lock down your property's information across sites that search engines use for information. This way, if anything does change such as a domain name, phone number or address, you can change it in one place to push out across the web rather than manually finding and changing every listing.For more tips on how to rank higher on Google, download our Search Engine Optimization Fundamentals Guide here.

The Inn at Leola Village: Why we Chose Vizergy

VIZERGY Blog·19 February 2019
Vizergy is excited to announce a partnership with The Inn at Leola Village in Lancaster, PA. The Inn at Leola Village’s VP, Randy Howat had the following to say about choosing to work with Vizergy: “The Inn at Leola Village has a story to tell, in fact we have many stories to tell. So when we decided to update, refresh and simplify our website, we sought a proven technology company with a strong focus on independent hotels to help us on our journey.
Article by Trish Leighton

Boosting Rankings with SEO On-Page Elements

Vizergy ·14 February 2019
There are hundreds of ranking factors Google considers when determining what should be shown in search results. Many of these factors are beyond the control of an SEO expert, such as the age of the domain name or where the site server is located. Throughout all of Google's recent updates and search ranking algorithms, basic on-page principles have remained important.The below are basic on-page elements that tell Google what each page is about and if it is a relevant result to a search query. Optimizing these elements will help to boost your property's ranking in search engine results. Page Title or Meta TitleThese titles are what appear in the tab of the browser when the page is open, and what is clickable in search results.Meta DescriptionA meta description doesn't necessarily impact your rankings much but can help with click-through-rates if descriptions are well written and enticing. The only place this description is seen is in the search results.Page Headers or H1sThese titles appear at the top of page content and provide an overview of what the page is about. Since search engine bots look for the H1 tags to help determine the page's subject matter, it's recommended to include keywords here if they sound natural. It's best practice to only have one H1 tag per page. Any subsequent content headers should be tagged H2, H3, and so on.Internal LinksInternal links serve a few purposes. They help with user experience by allowing site visitors to click on links to related pages for more specific information. Internal links can indicate to search engines what the subject matter is for the landing page as well as spreading page authority throughout the website.Since a property's home page and other top-level pages have the most visitors and most interaction, they have the most authority with the search engines and rank the most often in search results. Linking from these pages, especially the home page, to other related pages throughout the site indicates to Google that the pages being linked to are also important and helps them to rank in search results as well.Image Alt TagsLike meta descriptions, alt tags are not going to rank or un-rank a website page. They support the overall optimization of a page as being another element regarding the page's subject matter. They are also required for the Americans with Disabilities Act (ADA) compliance for those site visitors using screen readers.Navigation StructureAnother important element is the site's navigation structure. Is it easy for the visitor to find information on your website? Do they find what they expect on the page? Are sub-pages placed accordingly? It would be irritating for a visitor searching for the hotel's pet policy to find it as a sub-page of the dining page. Website content should be laid out in a way that is easy to browse and find relevant information on sub-pages. The navigation bar should always be visible and main pages accessible within one click.Schema MarkupSchema markup is a language collaboratively created by Google, Bing, Yahoo, and Yandex to help their search engine bots determine the subject matter of any web page and its content. The coding is placed on the back end of website pages and is scanned by search bots to gather page content for use in search results.It is useful for hotels and restaurants because schema markup can show star rating reviews in search results, which can really help a property stand out. It can also be used to display individual events. All content built on Vizergy hosted websites uses schema markup.For more tips on how to rank higher on Google, download our Search Engine Optimization Fundamentals Guide here.

Product Spotlight: TargetingHub

VIZERGY Blog·13 February 2019
During the month of January, the client was interested in sending an email blast that was specifically segmented to advertise to guests living in Northern States and Canada. The idea was to draw guests away from the cold climate to sunny Florida.

Boosting Rankings with SEO On-Page Elements

VIZERGY Blog·11 February 2019
There are hundreds of ranking factors Google considers when determining what should be shown in search results. Many of these factors are beyond the control of an SEO expert, such as the age of the domain name or where the site server is located. Throughout all of Google’s recent updates and search ranking algorithms, basic on-page principles have remained important.

Escape to the Hotel Becket

VIZERGY Blog· 8 February 2019
In early meetings with Hotel Becket, they described their average guest as someone looking for an adventure—someone who hikes, bikes, and skis that wants to spend less time in their room and more time on a trail. We latched onto this idea and went with the theme of people finding their trail from the moment they came to the site. While the site feels high-end, mirroring Hotel Becket itself, it also has rustic elements that bring in the surroundings and nature, which is the real reason people visit the Lake Tahoe area.

The Truth About Voice Search

VIZERGY Blog·24 January 2019
With voice search being the latest innovation in the world of digital search, Vizergy has received several questions and concerns from clients about being optimized for voice search.
Article by Trish Leighton

The Truth About Voice Search

Vizergy ·24 January 2019
This statistic is likely a scare tactic used by the author, alluding to some secret formula they have to ensure you rank at the top of voice search results. We are here to set the record straight. For starters, statistics can be unreliable unless the source is verified, and this instance is no different.Don't Believe Everything You ReadLike a classic game of telephone, this statistic has been taken out of context, recycled, repeated and overused. Originally used in an interview with then-Chief Scientist of the search engine Baidu, Andrew Ng, in 2014 and then referenced again in this article from ComScore in 2016, only a portion of the context was taken into consideration.To clarify, Ng made a prediction about searches in China on their search engine Baidu and was speaking of voice AND image searches. At the time of his prediction, a mere 10% of searches were done on Baidu by voice, with an even smaller amount by an image. Image searches that he refers to are the kind where you take a picture with your phone and then search for a similar image to identify what it is.This was interesting to him at the time because he had been hired by Baidu to develop a deep learning system that improved their speech recognition, computer vision, and language processing. Ng was immersed in the voice and image search world and made an ambitious prediction as a wish for something major to happen that he would play a key role in.The problem is, it was taken out of context and cited in numerous places. Many digital marketers also assumed this was true and used it to leverage their knowledge in this new, mysterious world of voice search. Several Vizergy clients have mentioned concerns about being ready for voice search to make sure they can capture that 50 % of searches done via voice search.Setting the Record StraightLet's set the record straight and tell you what we know and how we know it. As we've pointed out, statistics can be unreliable unless the source is verified. When looking at a wide range of current data surrounding voice search, the range of usage doesn't even come close to 50%. The last time Google released any statistics around voice search was in 2016 when they declared that 20% of all searches made on the Google app or search widget on mobile phones were voice searches.What's lacking here is the definition of a voice search. Asking "what's the closest Chinese food restaurant?" or "navigate home" aren't exactly the type of voice searches that get SEO experts nervous. The nearest Chinese food place is based mainly on the searcher's location at the time, not the optimization of the Chinese restaurant's website.You could ask your fridge what the weather is like outside, but does that count as a voice search? It's splitting hairs over details about that 20% of searches done on a device that compromises 60% of overall searches. It does help to show that the 50% of all searches being conducted via voice search is far from reality for the hospitality industry.What also is lacking is information about industries most heavily impacted by voice search. Granted we can only make educated guesses here, it is unlikely that hotel booking behavior will shift dramatically. Travelers rely on images, room information, guest reviews, and specific amenities to influence their booking decision. Too much information would be missed if travelers asked Google Assistant to book a two-night stay at a hotel near the Magic Kingdom.Travelers will still need to shop, compare, and play an active role in their booking.This isn't meant to discourage hoteliers from making sure they have basic elements for voice search results. It is more so to let you know that if your property isn't voice search ready yet, it's okay.What does being "voice ready" entail? We've laid out five best practices any website should have.Best Practices for Voice Search1. ContentYour website pages should have at least a few hundred words on them and be in a logical order with headers. Search engine bots crawl the page's content for information and answers to questions people may be searching for. Pages full of images, pdf's and flashing lights won't be seen as valuable in either a voice or typed search.2. ContextEven if you have great website content, it's important the search engine bots really understand what your page is about. Schema markup is the best way to provide that valuable context.It is a specific language made up by the search engines to help them translate the content and show the right results for searches. You can use schema markup to let the search engines know what the page is about - there is a set of terms made specifically for hotels so you can markup room types, reviews, amenity features, and location information.The code is placed right where search engines go, and you better believe they will be relying on markup more heavily in the future.3. Stop Relying on KeywordsThis is a tough behavior to change, as all we've known and been telling clients for years is how important keywords are, including them everywhere you can, and tracking their movement religiously.While this is still somewhat important, search engine technology IS changing this a little bit. Location is probably the most important ranking factor for hotels - people need to go to a certain town, you need to show up for searches for hotels in that town.But placing "hotel in Orlando" or "hotel near Magic Kingdom" everywhere possible and thinking that will do the trick is not a viable approach anymore. Google knows exactly where your property is located and its proximity to Magic Kingdom. You can say it a million times on your website, but if Google doesn't think you're close enough to be relevant... you're not showing up on page 1 or 2 for search results for hotels near Magic Kingdom.4. Local Listing ConsistencyLocal businesses are most heavily impacted by voice search on mobile, and hotels really ARE local businesses to a person nearby. It's especially true when you have non-hotel amenities open to the public, like a spa or restaurant. Foot traffic matters and making sure you have consistent information out there about your location and what you offer is imperative.Your Google My Business profile should be owned and managed by you or someone on your property who can reply to reviews, upload current pictures, answer questions, and keep the information up-to-date. Google looks to a litany of local listing websites for address and business information, so every site that has your business listed needs to have accurate information. Since it could be a full-time job itself to manage that, using a local listing service is highly beneficial.Also, if you do have separate businesses on the property, each of them needs to have its own identity and presence. Your spa and restaurant shouldn't be just mentioned on your hotel's Google listing, they need their own listing.5. FAQ PageHaving an FAQ page is another way to stand out with voice search.If you think about the way people search via voice, it is more conversational, in longer sentences, and can be highly specific. This is where you capture searchers that are looking for something in particular that you might offer, and you can utilize an FAQ page as a way to integrate the content into your website.For hotels, just think about some of the questions your guests ask on a regular basis that you can address here. Questions such as do you offer late checkout? Early check-in? Do you have a rewards program? Is there late-night room service? Can I bring my pets? For a restaurant, do you have a keto friendly menu? Are there vegan options? Do you provide bottomless mimosas with brunch?These are things that would likely be searched with voice and can help your website's presence in the results. It's also just great information to have about your business and help your website get in front of people who are looking for something specific.In ConclusionSo, the truth is, there really is nothing you have to do to prepare just for voice search. These best practices are standard for any business to follow. They help to create a healthy digital presence, not just specific to voice search.Having a well-optimized website for an established business will do well on both typed and voice searches. Make sure your website has good content, is marked up with schema, contains an FAQ page, and that your business is represented correctly across the internet.Next time you get an email from an agency trying to scare you into doing business with them by saying that by next year 50% of searches will be done by voice, you can politely remind them that you'd rather be with a digital marketing agency that knows fact from fiction.
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Vizergy Closes Out Record-Breaking Year With Numerous Platform Enhancements

Vizergy ·22 January 2019
Vizergy, the hospitality industry's leading provider in digital marketing software solutions, continues to invest in its best-in-class Vizergy Marketing System (VMS) platform.In 2018, Vizergy launched numerous upgrades to the functionality and connectivity of its marketing system, the VMS, to better position its client base for online success. The VMS is a robust client portal that allows a hotelier to access key data points and performance metrics to help them make better marketing decisions, understand competitive opportunities, and take timely action to capture more direct bookings. It is currently used by more than 1700 Vizergy clients and is the lifeblood of their digital marketing management efforts.The platform contains layered functionality that pulls together Vizergy's proprietary Content Management System with Adobe Analytics, Google My Business, IBM Watson, and several other platform integrations. The VMS platform allows a hospitality marketer to seamlessly access a variety of software solutions in one managerial environment, leveraging all of them to drive the very best online results.The Vizergy Marketing System makes it easy for its clients to outperform the competition and significantly improve direct bookings. Addams England, Vizergy's Vice President of IT says, "Our clients need reliable data and learnings to really understand their online performance. We have solicited feedback from dozens of users in 2018 and adjusted our VMS development roadmap to meet their needs. We've improved upon what was considered the first and best client portal in our competitive space and made it even better."Vizergy's Director of Client Marketing Services, Ross McAlpine, says, "having all of our client's information in one place, and having actionable insights to help them do what's most important: drive online bookings, is what sets Vizergy apart from its competitors. I have seen the VMS evolve and improve every year during my tenure here with Vizergy. It is a commitment to overall quality and our client's success."Each quarter, Vizergy has diligently worked to improve their platforms and technology to remain ahead of the competition and ensure they keep their title as the leading provider of digital marketing software for the hospitality industry. Take a look back at the platform improvements made over the last year.Q1Vizergy releases the TargetingHub data platformCampaign Detail - Lifetime ReportDistance from Location and Cookie Personalization RulesQ2TargetingHub Export Guest Feature EnhancementVMS - Reply to Google My Business ReviewsGeneral Data Protection Regulation (GDPR)Embedded Google MapsCustom 404 PageADA Compliance OptimizationQ3TargetingHub ROI ReportingCanonical Tags Now Use Absolute URLsTwo-Factor AuthenticationNew Modal Popup Premium WidgetPassword Reset Process ImprovementsColors & Styles Feature & Site Cloning EnhancementQ4New Site Templates: Cosmos & EquinoxBrowser Scan Feature to scan websitesCalendar Widget UpdatesGoogle My Business EnhancementLeading into 2019, Vizergy is projected to focus their efforts on data platforms. To view full details on the VMS enhancements made in the past year, request a copy at results@vizergy.com.
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CMS Calendar Widget: Filter ADA Updates

VIZERGY Blog·11 January 2019
Vizergy continues to stay on top of the latest ADA standards for digital products within the hospitality industry. The newest enhancement includes an update on our calendar widget allowing the user to filter ADA updates.
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Data Drives New Online Presence for Napa Valley's Bardessono Hotel & Spa

Vizergy · 4 December 2018
Vizergy, the travel industry's leading provider in Digital Marketing, launched its most recent project with Napa Valley's Bardessono Hotel & Spa. For more than 20 years, Vizergy Digital Marketing has been the go-to digital marketing brand for the hospitality industry. Offering the best technology platforms, website design and digital marketing services to maximize online visibility and direct revenue.Speaking on this partnership with Vizergy, Stephanie Leavitt, Director of Sales & Marketing at Bardessono says, "We are excited for the new design and look of Bardessono.com. I believe, we were able to create an authentic Bardessono guest experience online. The images and video prominently portrayed really share our visual narrative."Recognized regularly as one of the top luxury hotels in the U.S. by Conde Nast Traveler and Travel + Leisure while nestled in the heart of Yountville, Bardessono prides itself on offering a mindful approach to living the good life. "Deep green" with luxury, a subtle aesthetic, privacy, and graciousness, Bardessono models hospitality with enduring expressions of land and family that fostered and sustained the original Bardessono family farmstead. The hotel boasts Lucy Restaurant & Bar with its own on-site, CCOF (California Certified Organic Farming) culinary garden, and a full-service spa as well as personalized spa treatment areas in each of its guest rooms.Vizergy plans to heighten the property's online visibility with a robust search engine and data-driven marketing strategy, utilizing the company's proprietary Marketing System (VMS) and TargetingHub, a software that uses the hotel's customer data to identify and target their most valuable and profitable guests.Sean Dampier, Vizergy's Creative Director says, "The Bardessono guest experience is so rich, that it is challenging to describe within the confines of one website. The Accommodations, Spa and the incredible beauty of the location, are unique and have to be seen to be believed. We used powerful imagery and a clean browsing strategy to guide the potential guest to an equally rich online experience."

Data Drives New Online Presence for Napa Valley's Bardessono Hotel & Spa

VIZERGY Blog· 4 December 2018
Vizergy, the travel industry’s leading provider in Digital Marketing, launched its most recent project with Napa Valley’s Bardessono Hotel & Spa. For more than 20 years, Vizergy Digital Marketing has been the go-to digital marketing brand for the hospitality industry. Offering the best technology platforms, website design and digital marketing services to maximize online visibility and direct revenue.

Vizergy Gives Back

VIZERGY Blog·29 November 2018
The holiday season, an often-difficult time of year for many, is an optimal time to give back to those in need. Vizergy Digital Marketing has once again partnered with Bright Holidays, a public charity based in Jacksonville, FL to help underprivileged students and families during the holidays.

Black Friday/Cyber Monday Promotional Campaigns for Hotels

VIZERGY Blog· 9 November 2018
With Black Friday and Cyber Monday just a few weeks away, many hotels are offering travelers promotional pricing for direct bookings starting the Friday after Thanksgiving until Cyber Monday, Nov. 23.

7 Website Design Tips to Enhance User Experience

Vizergy ·17 October 2018
1. Simple NavigationWebsite visitors should be able to navigate easily throughout the site using the top navigation bar. Not all website pages need to be featured on the top. A best practice for navigation bars is to only feature most visited pages and nesting the less-visited pages.2. Functional Animations with a PurposeEveryone has visited a website that had entirely too much going on. Don't be that site.A property's website is often the first impression before their stay. Hotel websites should emulate a clean, high-end feel - just as they should maintain a clean, high-end feel throughout a customer's stay.A great trend to implement on-site pages are small, user-initiated animations to make a page fresh, interactive and vibrant. Use high-quality animations that help tell your property's story.3. Cut Down the ClutterDon't over-crowd a homepage with text and unnecessary graphics. Keep the homepage content concise, with only necessary information.4. Create a Narrative through Photos & VideosHelp visitors' picture what it's like to spend a day at your hotel. Use high quality photos and videos to guide visitors on a tour of the property and featured amenities to incentivize them to book direct.The better the hotel is showcased on the website; the more excited visitors will feel about clicking the book button.5. Give Hotel/Brand PersonalityMore young demographics are looking for an experience when booking a stay at a hotel. Tell the hotel's story using some pizzazz to show personality and set the hotel apart from competing, cookie-cutter hotels.6. PersonalizationLeverage available customer data from email lists and check-in data to display relevant messages to the most relevant customer.Personalization aspects help guide users through the website, making it easier to use overall.7. Show Differentiation from CompetitionWhat sets this hotel apart? Why is it better than competing hotels in the area?Showcase what makes the property unique, using above techniques to appeal to site visitors and convincing them there's no better place to stay.Interested in other design related content? Click here to see how Vizergy's design team designed and launched Pine Barn Inn's new website with mobile in mind.

7 Website Design Tips: User Experience Trends

VIZERGY Blog·17 October 2018
Website visitors should be able to navigate easily throughout the site using the top navigation bar. Not all website pages need to be featured on the top. A best practice for navigation bars is to only feature most visited pages and nesting the less-visited pages.
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Vizergy Digital Marketing Named 10 Fastest Growing Google Solution Provider of 2018

Vizergy ·16 October 2018
Vizergy, the hospitality industry's leading provider of digital marketing software and services, has been named one of the 10 Fastest Growing Google Solution Providers of 2018, according to Silicon Valley Review. This recognition not only reaffirms Vizergy's success in strategic vision and product development but also solidifies its market position as the best technology platform for the hospitality industry. The announcement of this prestigious award follows CIO Review naming Vizergy one of the 20 Most Promising Web Development & Marketing Platforms in 2017.The company, based in Jacksonville, FL, attributes its success to a number of different factors. Vizergy's CEO, Joe Hyman, says, "Vizergy has always put technology at the heart of our value proposition. We have invested heavily in our platform, a SaaS system for many years and that investment is paying off. Having an updated, state of the art technology platform is the foundation for great online results. Hoteliers today need to use many systems to help them make better data-based decisions, reach better customers, and drive better profits. The Vizergy Marketing System (VMS) brings this all together."As digital marketing trends continue to evolve, so does Vizergy. They are constantly enhancing and upgrading their technology platforms to keep clients ahead of the competitive market. In addition to recent upgrades of their platform, the Vizergy Marketing System (VMS), features several new enhancements, including integration with the Google Ads platform, they have also introduced additional integrations with Google My Business (GMB). The new GMB integration allows clients to see performance data and reviews and respond from the VMS directly to GMB.In March, Vizergy released a new platform called TargetingHub. The data marketing and workflow platform helps clients understand existing data assets to find more customers by interfacing with PMS systems to set a direction for marketing campaigns. TargetingHub helps marketers understand when and where to spend their marketing dollars to convert at a higher rate.Vizergy's Vice President of Information Technology, Addams England, says, "Our achievements this year are a direct result of our listening to our clients. We've built great tools and continued to provide the great service and creativity serving some of the most recognizable brands in the industry. Our continued investment in the VMS and our momentum around the TargetingHub is strong as clients look for smarter ways to deploy advertising resources to capture new guests in today's hyper-competitive business environment."

Cybersecurity Month: IT Team Spotlight, Eric Miller

VIZERGY Blog·12 October 2018
Vizergy is continuing Cybersecurity month by highlighting another member of the IT team!
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Pine Barn Inn Site Launch with Mobile In Mind

VIZERGY Blog· 9 October 2018
The Pine Barn Inn was built from the ground up with a mobile-first approach in mind. As a result, their website is just as accessible on a mobile device as it is on your desktop computer.

10 Fastest Growing Google Solution Providers

VIZERGY Blog·26 September 2018
Vizergy® Digital Marketing has been recognized as one of the 10 Fastest Growing Google Solution Providers of 2018. What began as a software company geared towards hoteliers has grown into a full-service marketing services firm focused on digital. For more than 20 years, Vizergy has relentlessly developed and deployed the best technologies and talent to serve thousands of hospitality clients with excellence.
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You spoke! We listened! Introducing One-Page Templates : Cosmos & Equinox

VIZERGY Blog·25 September 2018
You spoke, We listened! In the past year, we have had many clients looking for a simple, one-page template. Our Design team decided to take this feedback and make some improvements upon our previous one-page template, Eclipse and built TWO new versions of the streamlined template – introducing Cosmos & Equinox!

Optimizing Your Social Media Strategy

Vizergy · 6 September 2018
Developing a Social Strategy:Create Consistency Across Social PlatformsDesignate a brand voice, look and overall feel for the property's social profiles. Make messaging and images consistent across all channels.Be Active on Different Social PlatformsBeing active on different social media platforms also helps to broaden a property's reach.For example, Instagram is a huge outlet for travel inspiration. With over 260 million posts that tag #travel, social media users often turn to these posts to determine where they'd like to visit, what they're going to do there and where they are going to stay.Facebook, that now owns Instagram, is also a great outlet for influencing travels. According to Siteminder, the majority of tourists under 34 turn to Facebook for suggestions before finalizing bookings.Set Budget for Social Media AdvertisingDepending on audience size and reach, a good starting point for a property to spend per month on social media advertising is $500-$1000. A Vizergy client that recently set an average monthly budget of $500 for social ad spend saw a 200:1 ROI after only 15 days.Facebook has an Ad Manager feature where properties can create advertisements with set campaign parameters that are easily optimized for Instagram, where they will appear as sponsored ads on the set audiences' news feed. d.Post Engaging Content 2-3x per weekA good rule of thumb is to post high-resolution photos that showcase the best aspects of your property. Incorporating a wide variety of photos including guest rooms, hotel views, food and beverage options, will help appeal to different audiences.Posting about local events, attractions or itinerary ideas can also draw visitors to the property website.
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The Texican Court's Launches New Website

VIZERGY Blog·30 August 2018
The Texican Court came to Vizergy with a specific brand identity and gave us the task of designing an optimized, responsive website, that had a Texas feel.
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Vizergy Digital Marketing Turns 20 Years Young

Vizergy ·16 August 2018
Vizergy, the hospitality industry's leading digital marketing and technology company celebrates it's 20th anniversary while enjoying record growth and revenues. The company, originally branded as Secure-Res, started in 1998 with a goal of helping hotels and resorts solve a common problem: understanding how to capture customers and generate revenue in the early years of the Internet."Our founder Joe Hyman really was a bit of a visionary in our space. He developed a piece of software that allowed consumers to make online reservations before platforms like Travelocity and Expedia were household names. This booking engine was a cloud-based solution that hotels licensed for a monthly fee rather than the standard percentage model and the market loved it. Joe and Secure-Res quickly had thousands of customers, many of whom are with us today," says Robert Arnold, Vizergy's President.In the late 1990's, most of these types of software applications were downloaded on location-based servers and connected through an Application Service Provider (ASP). Vizergy's booking engine has undergone a number of transformations over the years and is now a fully functional cloud-based tool recognized by hoteliers as a reliable and secure revenue generation tool.Today, Vizergy serves more than 1400 clients in more than 20 countries. Working with internationally recognized brands such as Hard Rock International, Marriott, Hyatt and the Melting Pot, Vizergy enjoys a strong reputation for creativity, service, technology platforms and execution. That reputation earns them engagements with several of the country's top independent hotels.The company, with a team of more than 70, offers a full suite of digital marketing solutions including website design, search engine optimization, media planning and buying and database leveraged marketing. The centerpiece of its portfolio is the Vizergy Marketing System (VMS), a complete cloud-based toolkit allowing client to manage their own content, deploy media strategies and measure their results, in real time. Recently, the VMS added TargetingHub, a data marketing platform that allows hotels to use existing customer databases to pinpoint, engage and capture past guests and find new guests using online media, social platforms and email.Joe Hyman, the company's CEO says "our goal has always been to be the best at what we do. We are specialist in hospitality marketing. Our tools are built for hospitality marketers. We know how travel buyers shop and what it takes to win in this highly competitive space."Over the years, Vizergy has been named to the Inc Magazine 500/5000 Fastest Growing Companies twice. Additionally, Vizergy's been honored with hundreds of awards, co-authored several publications and developed a secondary certification program (Certified Hospitality Digital Marketer), with the Hotel Sales and Marketing Association International. In 2017, Vizergy was recognized by CIO Magazine as one of the Top 10 Digital Platforms.Asked what's next for Vizergy, Hyman says "Innovation. We are always listening to our customers. We work hard to understand their challenges and what they need to achieve and move our business to those opportunities. The development of TargetingHub is a great example of that. We heard, loud and clear, that marketers wanted to make big data easy to manage. We built a platform that solved that problem and makes our clients money at the same time. This kind of thinking has kept Vizergy relevant from our earliest days and will carry us into the future."To commemorate the anniversary, the company has planned a celebration this month with staff members, friends and family. Additionally, there will be several events throughout the remainder of the year to honor clients, long time partners and team members.About Vizergy Digital MarketingVizergy serves the world's hospitality industry with stunning website design and fiercely competitive tools to maximize revenue. Our formula for success includes cutting-edge technologies, proven digital marketing programs and the best professionals in the industry.At Vizergy, hospitality marketing is not only our mission, it's our sole focus. For almost 20 years, Vizergy has relentlessly developed and deployed the best technologies and talent to serve thousands of hospitality clients with excellence. We deliver best-in-class solutions and the most meaningful results for our clients" bottom lines. From complete responsive website design and development, to proven award-winning digital marketing programs, strategies, and media campaigns, Vizergy deploys turnkey online marketing solutions to empower clients to win in today's complex and competitive hospitality industry.For more information, please visit www.vizergy.com.
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Vizergy Celebrates 20 Years of Success

VIZERGY Blog·14 August 2018
Vizergy, the hospitality industry’s leading digital marketing and technology company celebrates it’s 20th anniversary while enjoying record growth and revenues. The company, originally branded as Secure-Res, started in 1998 with a goal of helping hotels and resorts solve a common problem: understanding how to capture customers and generate revenue in the early years of the Internet.
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Vizergy Sees Record-Breaking Growth In First Half Of 2018

Vizergy · 6 June 2018
Vizergy Digital Marketing, the industry's leading provider of digital marketing software and services, announced record-breaking sales and client growth through May of 2018. The company, based in Jacksonville, FL, attributes its success to several different factors."Vizergy has always put our technology at the heart of our value proposition," said Joe Hyman, CEO of Vizergy. "For many years, we have invested heavily in our proprietary platform, a SaaS solution built for hospitality marketers, and that investment is paying off. Hoteliers today use too many systems to help inform better decisions, reach better customers, and drive better profits, the Vizergy Marketing System brings them all together. We have a fantastic team, serve great brands - and those brands trust Vizergy because of the results they get."In addition to many upgrades made to Vizergy's Marketing System (VMS), an already top-rated platform, Vizergy has introduced additional integrations with Google My Business (GMB). These upgrades allow clients to see GMB performance data from their VMS dashboard as well as read and respond to reviews from within the platform.In January 2018, Vizergy released TargetingHub, a data marketing, analysis, and workflow tool that interfaces with PMS systems, helps clients understand existing data and use it to find more customers. Additionally, TargetingHub suggests marketing campaigns ideas, helping marketers understand when and where to spend their dollars for the best conversion rate. View the TargetingHub White Paper.Robert Arnold, President of Vizergy, is excited about the opportunity that the remainder of 2018 holds. "Our achievements this year are a direct result of our listening to clients. We've built great tools and continue to provide the superior service and industry expertise that we've become known for.""In just the last sixty days, Vizergy added great clients in destinations like Hawaii, Orlando, Charleston, and Houston, among others, Arnold continued. "Momentum around the TargetingHub is strong as clients look for smarter ways to deploy advertising resources to capture new guests in today's hyper-competitive business environment"Vizergy's leadership expects continued short and long-term growth, particularly from its development of business intelligence, media automation, and personalization products. The company's platform roadmap will introduce significant enhancements to the VMS and TargetingHub in the early part of Q3.

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