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  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

  • HFTP GDPR Guidelines: Hospitality Guest Registration Cards

    This document offers recommendations for guest information collection on the guest registration card along with consent for use. It can be used as a guideline for loyalty cards, health data, export of data outside of the EU, privacy policies and direct marketing.

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Expose the fakes, shut down the influence factories

eyefortravel.com·Requires Registration ·17 August 2018
Social media platforms are viewed a valuable marketing tool and reviews are crucial to travel bookings, but the growing numbers of suspicious accounts is cause for concern.
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Privacy vs security: first fines reveal shift in data protection landscape

eyefortravel.com·Requires Registration ·15 August 2018
Over two months since ‘GDPR Day’, most organisations are still successfully processing personal data, but travel companies beware. With regulation now enforceable, consumers more empowered and security – a small part of GDPR – becoming an increasing focus, the Information Commissioner’s Office is keen to show it has teeth. Since May, several fines have been levied against companies making everything from annoying sales calls to not being rigorous with privacy and security. While the ICO has not fined any companies under the EU GDPR or UK Data Protection Act 2018 yet (the breaches happened before May 25), the value of these fines does appear higher.
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How hospitality is using Instagram to spin from generation show-off

eyefortravel.com·Requires Registration ·14 August 2018
Hotel G in Singapore has put Instagram at the forefront of its marketing machine. Its quirky vintage aesthetic and cool décor, like the crafted colourful Native American dream-catcher which fast became the most Instagrammed objet in the hotel, is what makes this hotel, well, so 'Instaworthy'. Not to mention that it has placed an iPhone X in every room for guests to snap the perfect selfie! Related Content: Starwood on being mobile first, its social success and an Instagram flopImage: Primary Event: EyeforTravel AmsterdamArticle type: Industry InsightChannels: Social Media and MarketingTags: hospitalityInstagramsocial networkMarketingSocial MediaHotelsrestaurantsdataanalyticsRevenueMobile
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Forget point-to-point, think trip purpose, says Japan Airlines

eyefortravel.com·Requires Registration ·13 August 2018
At EyeforTravel Amsterdam earlier this year, Akira Mitsumasu, VP of products & services planning Japan Airlines was tasked with answering the question: Is hyper-personalisation the new force changing the air travel experience?
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Converting the Customer

eyefortravel.com·Requires Registration ·13 August 2018
From understanding where the customer is in their journey, to delivering personalized content, to creating fantastic digital experiences, we are investigating exactly what will drive customers towards your brand and push them over the line to make a booking. Download this completely free report now to optimize your conversion process and generate higher revenues.
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Blockchain innovation: serendipitous, random, crazy

eyefortravel.com·Requires Registration · 9 August 2018
Blockchain technology holds promise for the travel industry, but does it have the power to disrupt how travel today is distributed and where exactly is it likely to deliver the most benefit? Views on this are divided.
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Tours and activities: a category to be reckoned with

eyefortravel.com·Requires Registration · 8 August 2018
Klook, the fast-growing Asian in-destination services provider is not trying to be the Airbnb of the tours and activities sector. Chief operating officer and co-founder Eric Gnock Fah says tours and activities is a standalone category, and Klook’s recent “meaningful funding round” further proves that it can no longer be viewed as niche.
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Lessons from the silly season summer surveys

eyefortravel.com·Requires Registration · 7 August 2018
Back in 2012, a survey from insurance firm Liverpool Victoria found that many adults still went on holiday with their parents and allowed them to foot the bill. This year, a survey from Enterprise Rent-A-Car concludes that this trend now extends to parents taking and in many cases footing the travel bill for grown up children in their 50s! According to the survey, one in five (19%) adults aged 45-54 had been on holiday with their parents or in-laws in the past year, and over 75% say the older relatives contributed to some or all of the cost.
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Lessons from Moscow in how to do smart city

eyefortravel.com·Requires Registration · 6 August 2018
For the thousands of football fans travelling across Russia for the World Cup, smart technology was unlikely to be on their ‘check it out’ lists. Yet, the digitally savvy could have saved themselves local hassle on transport at least - Moscow is one of the world leaders in Smart City development and another 18 cities are taking part in a national smart technology project.
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Moscow shows the world how to do smart city

eyefortravel.com·Requires Registration · 6 August 2018
For the thousands of football fans travelling across Russia for the World Cup, smart technology was unlikely to be on their ‘check it out’ lists. Yet, the digitally savvy could have saved themselves local hassle on transport at least - Moscow is one of the world leaders in Smart City development and another 18 cities are taking part in a national smart technology project.
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How TUI is cruising into the future with data

eyefortravel.com·Requires Registration · 2 August 2018
The UK-based package holiday provider has always been data driven and continues to invest in new technologies for competitive edge.
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Booking-Didi Chuxing - it's not about the money

eyefortravel.com·Requires Registration ·30 July 2018
The recent deal between the world’s biggest travel company and a Chinese ride hailing giant is pure strategy One thing that the Booking Holdings - Didi Chuxing just announced partnership deal is not about is money. For all that Booking is putting $500 million into the Chinese ride-hailing giant, the gains are strategic. This is a coup for Didi, taking it nearer global dominance as it contemplates an IPO, and it puts Booking apps in front of a huge new audience in China’s vast domestic market.
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Podcast with Clay Newton, Director of User Research and Content Strategy for Hotwire

eyefortravel.com·Requires Registration ·30 July 2018
Clay talks consumer behaviours, social media, conversion, retention and loyalty Clay Newton, Director of User Research and Content Strategy for Hotwire talks consumer behaviours, social media, conversion, retention and loyalty in a fascinating interview with Renu Kannu, EyeforTravel Project Director.
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The disloyal customer is an opportunity for growth, says Expedia

eyefortravel.com·Requires Registration ·26 July 2018
In a world of unlimited choice, the disloyal customer is one of the biggest challenges facing travel businesses. Thanks to consolidation in the hotel industry, this is further complicated by the number of brands that can belong to a specific chain, and uncertainty that arises for consumers around what their loyalty perks are.
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EyeforTravel Europe 2018 Round-up

eyefortravel.com·Requires Registration ·25 July 2018
See how Europe’s top travel brands are negotiating the changing travel space through our round-up of our flagship European show
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Key trends and topics in the travel industry

eyefortravel.com·Requires Registration ·24 July 2018
Renu Kannu talks the top trends she has encountered across the travel industry from her on-the-ground research for EyeforTravel's Las Vegas Summit alongside Alex Hadwick, Head of Research for EyeforTravel.
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Revolution in airline distribution depends hugely on GDS buy-in

eyefortravel.com·Requires Registration ·24 July 2018
More voices are confirming that IATA is on the right track with NDC but will it deliver a better deal for consumers? Sally White reports Another voice seems to be confirming that the drive by the International Air Transport Association (IATA) to retain control on customers for its members is working. German marketing consultants’ Dr. Fried & Partner, in its Airline Distribution 2022 study, says airlines are “making progress” to achieving greater control over retailing and distribution.
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5 ways for airlines to bust the inspiration myth

eyefortravel.com·Requires Registration ·23 July 2018
Inspiration is a big issue in travel but what are airlines doing and how are they driving it? The inspiration phase, of course, is to create new demand. It may be to motivate customers to consider purchasing travel to a new destination or to book that untaken trip that they wouldn't otherwise have considered. 'Stimulation' is the term applied to driving new consideration. Related Content: How to optimise the upsell of branded airline faresImage: Primary Event: EyeforTravel North America 2018Article type: Industry InsightChannels: Revenue and Data ManagementTags: AirlinesinspirationbookingssalesMarketinge-commercedestination inspirationupsellRevenue
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When the heat is on, what you need is an icelolly!

eyefortravel.com·Requires Registration ·19 July 2018
“If we don’t think mobile first we will lose,” Ross Matthews, the chief marketing officer of Icelolly.com told delegates at EyeforTravel Europe last month.
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Why quality and authenticity need a two-pronged attack

eyefortravel.com·Requires Registration ·18 July 2018
Hotels, if they are doing their job properly, are great at delivering consistent quality. On the other hand, peer-to-peer accommodation providers have become recognised for delivering authentic experiences. Today’s customer, however, is looking for both and that means it is time that both actors need to take a cue from each other.
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Search surprises: still room for competition in travel

eyefortravel.com·Requires Registration ·17 July 2018
Work done on travel and hospitality internet searches by Conductor – a search platform now owned by US-owned shared work facilities group WeWork – negates a lot of the industry’s perceived wisdom! For a start, despite the power of the giants, there seems to be plenty of spare space for competition.
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Smoke and mirrors: why group commissions cuts don't stack up

eyefortravel.com·Requires Registration ·16 July 2018
In April, Marriott International, which now has Starwood in its fold, was the first to announce that it would cut commissions on group hotel bookings in the US and Canada from 10% to 7% and Hilton and IHG were quick to follow. But is the move by these gorilla hotel chains just smoke and mirrors?
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Marketing in 2018: 'nothing more than a numbers game,' says Choice Hotels

eyefortravel.com·Requires Registration ·12 July 2018
If the energetic and driven Tess Mattisson, who will be speaking later this year in Amsterdam, is passionate about one thing, it is to “move the needle” for Choice Hotels in Europe. As director of European marketing for the firm she joined in 2016 after nine years at Nordic Choice Hotels, Mattisson doesn’t have time to be precious about her job.
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Travelstart makes a smart move in marketing

eyefortravel.com·Requires Registration ·11 July 2018
The former founder of WAYN speaks to EyeforTravel about prospects in Africa, why blockchain is more than buzz and re-establishing trust in marketing Jerome Touze is no stranger to a challenge. As the founder of WAYN, the first membership based social network in the travel vertical, which lastminute.com acquired in 2016 for $1.2-million, he trod the thin line between success and failure. “Despite many victories, tonnes of mistakes were made,” says Touze, who exited lastminute.com earlier this year to join Travelstart, a Cape Town-based online travel agent. This experience, he argues, has given him the most important ingredient that he can bring to his new team - resilience!
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World cup fever scores well for online travel

eyefortravel.com·Requires Registration ·10 July 2018
In England as fans become increasingly hopeful that 'football is coming home', Sally White has been looking at the big and lucrative business of sports travel Sports travel has been big business for years - the World Tourism Organisation (WTO) says it is the fastest growing sector in global tourism, expected to rise at over 40% a year between now and 2021. Yet the unprecedented numbers and range of departure points for the 2018 Football World Cup seem to have concentrated minds on the billions changing hands.
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Lessons from JetBlue in focus and accountability

eyefortravel.com·Requires Registration · 9 July 2018
If you ask the typical airline revenue manager to include bag fees in his objective of maximising passenger revenue, he is unlikely to do anything differently. He is forecasting demand for each flight for the next six to 12 months in $15-$50 fare increments – demand for $79 seats, demand for $99 seats, and so on – so an average revenue gain of $10-$15 from bag fees (50% probability x $25) doesn’t really change what he should do. He will continue to monitor demand, intervene when appropriate, and let the system allocate seats accordingly. Bag fees will be ‘gravy’.

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