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Mohegan Sun Executive Recognized as a Leader in Hospitality Marketing Senior Vice President George Galinsky Awarded 2018 HSMAI Adrian Award

HSMAI ·12 December 2018
Mohegan Sun is pleased to announce that George Galinsky, senior vice president of marketing communications for Mohegan Gaming & Entertainment, has been selected as one of the Top 25 Most Extraordinary Minds of 2018 by Hospitality Sales & Marketing Association International (HSMAI). The a ward honors the top leaders in sales, marketing and revenue optimization during the HSMAI Adrian Awards that takes place in January 2019, during which the most innovative hospitality, travel and tourism accomplishments in the past year are honored by industry colleagues. The recognition comes after the successful rollout of season two of BackofHouse.TV, developed by Galinsky, which gives viewers a glimpse into the lives of eight inspiring Mohegan Sun employees as they maneuver through grand openings, big celebrity events & incredible concerts. "George Galinsky's recognition as one of the top marketing leaders in resort hospitality comes as no surprise," said Mario Kontomerkos, chief executive officer, Mohegan Gaming and Entertainment. "Along with launching the second season of Mohegan's one-of-a kind online digital series, "Back of House," George and his team have also helped propel the MGE brand forward and further position us as a leader in premier entertainment and gaming destination development. We look forward to his team's support on all of MGE's current and future domestic and international development projects."Selected by a panel of senior industry executives, the "Top 25" awardees are high achievers who stand out because of their ability to create cutting-edge marketing programs, triumph in challenging situations and generate measurable gains for leading brands.Galinsky was also just honorably named part of the Masters Circle by the Association of National Advertisers (ANA) where he will work with leading chief marketing officers on the Brand Experience & Innovation Leadership committee. His team, along with leading communications partners, together have won multiple travel and tourism industry awards, as well as advertising, public relations and social media awards since 1999 when Galinsky first joined Mohegan.Galinsky has been a member of the Mohegan Gaming and Entertainment executive team sin ce June 2014. He is responsible for overseeing marketing communications, brand strategy and channel execution for all resort and casino communications including the highly successful MGE flagship destination, Mohegan Sun.To learn more about Mohegan Gaming and Entertainment's resort destinations, visit mohegangaming.com. Further information on Mohegan Sun can be found at mohegansun.com, and its original digital series at backofhouse.tv. Details on HSMAI's annual Adrian Awards are shared on adrianawards.com/ and the ANA on anamasterscircle.com.ABOUT MOHEGAN SUN: Owned by Mohegan Gaming & Entertainment, Mohegan Sun is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to three unique casinos, 1,600 deluxe hotel rooms, 2 world-class spas, a golf course, over 90 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter and Instagram @mohegansun, view us on YouTube and find us on Snapchat at username MoheganSun.

Marketing in a Digital World: Best Practices and Innovations for Hoteliers at HSMAI's Digital Marketing Strategy Conference

HSMAI ·11 December 2018
The Hospitality Sales and Marketing Association International (HSMAI) will bring together senior hotel and travel marketing professionals at its 2019 HSMAI Digital Marketing Strategy Conference on January 23 at the New York Marriott Marquis. Conference attendees will gain strategy-focused insights and solutions into "Marketing in a Digital World" from presentations with practical applications, thought-provoking conversations, and exposure to the latest tools to drive revenue and engage guests. HSMAI's 2019 Digital Marketing Strategy Conference will take place the day after the HSMAI Adrian Awards Gala."The hospitality industry has its name for a reason; it's all about people and making them feel welcome, and making their travel experiences seamless, and memorable--from start to finish," said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. "And so, for the 2019 HSMAI Digital Marketing Strategy conference, we'll be zeroing in on the customer journey."In keeping with this emphasis on the customer journey, this year's conference speakers and sessions will address new developments in marketers' efforts--online and off--to connect with, track, and influence consumers throughout all phases of their travel.Opening Keynote: Marketing in the Age of AssistanceThe one-day conference will be kicked off by Keynote Gopi Kallayil, chief evangelist of brand marketing at Google, who will explain how successful brands improve personal assistance and reduce friction at consumer touchpoints. Chief Marketing Officer Panel: A View from the TopAttendees will be treated to a candid panel discussion featuring leading chief marketing and digital officers on marketing hotels in a digital world. Digital Talks: Insights Worth SharingIn 7-minute, lightning-round style talks, executives will share case studies and ideas for driving revenue and profit that attendees can apply to their own properties or can gain better understanding of key high-level concepts. The Promise of AIAI is an overused buzzword. Are hotels ready for the reality of it? David Atkins, principal and co-founder of Digital DNA Infusion, will discuss how the first "killer" app for artificial intelligence that could impact hospitality, travel, and tourism is coming sooner than most hoteliers think. When it does, it will likely cause massive, wide-ranging impacts to all aspects of hospitality, travel, and tourism similar to those that accompanied the interstate highway system in the United States. Breakout Sessions on Priority Issues for Hospitality MarketersThe 2019 HSMAI Digital Marketing Strategy Conference will also feature 12 breakout sessions--more to choose from than in previous years--throughout the day. Attendees can look forward to exploring diverse topics, including the following: traveler data trends and booking behavior, influencer marketing, legal considerations for digital marketing, personalized marketing, optimizing user interface and the consumer's booking portal experience, and harnessing digital opportunities to inform pricing decisions. The breakout sessions have been categorized into 3 topic tracks: Marketing Strategy, Digital Tactics, and Cross-Discipline Integration.Thank you to HSMAI's conference partners. Silver: BCV, Booking.com, Cendyn, Milestone, Tambourine, and TravelClick. Bronze: DerbySoft, Expedia Group Media Solutions, HEBS Digital, IDeaS - A SAS Company, Knowland, Koddi, Stackla, TRACK Hospitality, and Triptease. To learn more about partnership opportunities, please contact Elise Rhinehart at erhinehart@hsmai.org.Early registration rates available until December 21, 2018. Hotel group rates also available. View the full agenda for additional information and to register for the event. Media passes are available by contacting Andrea Bomar at abomar@hsmai.org.

HSMAI Successfully Launches ROC Middle East In Dubai

HSMAI · 7 December 2018
On December 4, for the first time in the association's history, the Hospitality Sales and Marketing Association International (HSMAI) hosted its renowned Revenue Optimization Conference (ROC) in Dubai. This was ROC's fifth global event of the year, other ROC locations include The United States, The Netherlands, Singapore, and Brazil. ROC's hugely successful launch at Madinat Jumeirah brought together Revenue Management, Distribution, Sales and Marketing executives in the hotel industry with a programme compiled of education, collaboration and innovation. Each year, ROC delivers the most compelling and comprehensive revenue management event for the hotel industry."The Middle East is one of the most rapidly expanding markets for hospitality--we're pleased to bring timely insights into revenue optimization to the region's hotel professionals," said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.The inaugural event attracted 200 hotel commercial executives, travel technology and key partners in the hospitality industry, with professionals travelling from throughout the middle east as well as internationally to attend. The one-day general session strategy conference featured an opening keynote presentation on global consumer trends by Lorraine Sileo, SVP, research and business operations, of PhocusWright, Inc. Additional programming throughout the day included panels on pricing strategy, digital marketing, key revenue management topics, and did not miss on covering MICE and the value proposition of hotel restaurants and bars.HSMAI ROC Middle East also featured an impressive partner showcase; Gold Partners included Almosafer, Cendyn and Duetto; Silver Partner included Illusions, iWTX, Jumeirah and Tajawal; amongst another 19 Bronze and support partners."HSMAI is delighted that ROC has been so well received by both our regional and international attendees, and we are excited to showcase an even more compelling line up of speakers and discussions next year. HSMAI is committed to growing business for hotels and their partners, and we are the industry's leading advocates for intelligent, sustainable hotel revenue growth. We look forward to further engaging with the regional hospitality community and expanding our network of hotel professionals and partners to provide them with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue in the Middle East', said Mona Faraj, managing director of the HSMAI Middle East Chapter.To learn more about HSMAI and becoming a member please visit the HSMAI Middle East website

HSMAI Honors Steve Bartolin and Harris Rosen with Lifetime Achievement Awards

HSMAI · 6 December 2018
The Hospitality Sales & Marketing Association (HSMAI) is pleased to announce the recipients of the 2018 HSMAI Lifetime Achievement Awards in marketing and public relations.Harris Rosen, President and CEO, Rosen Hotels & Resorts, will be honored with the Albert E. Koehl Award for Hospitality Marketing. Steve Bartolin, Chairman of The Broadmoor, has been selected as the recipient of the 2018 Winthrop W. Grice Award for Public Relations. HSMAI will recognize Rosen and Bartolin at theAdrian Awards Dinner Reception and Gala on January 22, 2019, at the New York Marriott Marquis.The HSMAI Lifetime Achievement Awards recognize individuals who have spent a major portion of their careers in the hospitality and travel profession and have contributed to the betterment of the industry in a significant and lasting way, over an extended period of time."HSMAI is proud to recognize Harris and Steve for their dedication to advancing the growth of the global hospitality industry throughout their remarkable careers," said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. "We look forward to presenting Steve with the Winthrop W. Grice Award for Public Relations Harris with the Albert E. Koehl Award for Hospitality Marketing at this year's Adrian Awards."As President and COO of Rosen Hotels & Resorts, Harris Rosen is Florida's largest independent hotelier. Founded in 1974, Rosen Hotels & Resorts currently features a collection of nine Central Florida hotels providing 6,694 guestrooms--approximately six percent of the Central Florida inventory. Rosen was an innovator and renegade in hotel pricing in Orlando in the 1970's and 1980's. He pioneered revenue management and demand-based pricing in a manner that achieved performance premium in a very competitive market. Rosen Hotels & Resorts owns several subsidiaries that create synergy and maximize operational efficiencies, including Millennium Technology Group, a leading provider of quality IT products and telecommunications services for the hospitality industry, and ProvInsure, Rosen's insurance agency and risk management consulting company.An impassioned philanthropist, Rosen donated a 20-acre site at the foot of Rosen Shingle Creek and $10 million to the University of Central Florida (UCF) to develop the Rosen College of Hospitality Management. Rosen also funds a $2.5 million dollar scholarship endowment for UCF that is matched by the state of Florida and is funding a planned future expansion of the much acclaimed college.Steve Bartolin served as President and CEO of The Broadmoor in Colorado Springs, Colorado, for 24 years. In 2015, Steve was named Chairman of The Broadmoor and its related businesses which include The Ranch at Emerald Valley, Cloud Camp, Seven Falls, The Broadmoor Fishing Camp, The Manitou & Pikes Peak Cog Railway, and Broadmoor Development Company. With the acquisition of Sea Island Resort, he was named President of the newly formed Broadmoor-Sea Island Company. Under Bartolin's stewardship, The Broadmoor has been the longest-running consecutive winner of both the prestigious AAA Five Diamond and Forbes Travel Guide Five-Star Awards. The resort also received numerous awards for exceptional customer service.Bartolin was named 1997 Resort Executive of the Year and 2005 Colorado Hotelier of the Year, and in 2009, he was inducted into the Colorado Lodging Hall of Fame. He has also been an active member of the AH&LA Resort Committee and played an active role in governmental affairs advocating for the hotel industry.Tables and tickets for the HSMAI Adrian Awards Dinner Reception and Gala are still available for purchase. For additional information on the HSMAI Adrian Awards and the HSMAI Lifetime Achievement Awards,visit www.adrianawards.com.

HSMAI Honors Stephen Powell with Award for Lifetime Achievement in Hospitality Sales

HSMAI · 5 December 2018
The Hospitality Sales & Marketing Association (HSMAI) is pleased to announce Stephen Powell as the recipient of the inaugural Award for Lifetime Achievement in Hospitality Sales. HSMAI will recognize Powell at the Adrian Awards Dinner Reception and Gala on January 22, 2019, at the New York Marriott Marquis.The HSMAI Award for Lifetime Achievement in Hospitality Sales recognizes individuals who have spent a major portion of their careers in the sales profession and have contributed to the betterment of the industry in a significant and lasting way, over an extended period of time.HSMAI is proud to honor Stephen for his impressive career marked by innovative contributions to the hotel sales profession globally," said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. "We look forward to presenting Stephen with the Lifetime Achievement in Hospitality Sales Award at this year's Adrian Awards."Stephen Powell's 40-year career in the sales and marketing industry included positions in corporate management as well as on-property with InterContinental Hotels Group, Starwood Hotels and Resorts, Sheraton Hotels and Resorts, Loews Hotels, and Fairmont Hotels. His innovative marketing and sales strategies were supported by the integration of advertising, promotions, channel management, call centers, offshoring, and direct sales. Powell has worked extensively with global markets with experience in the USA, Europe, Africa, Middle East, UKI and Asia including Greater China. He was an active member of the HSMAI Chief Sales Officer Executive Roundtable from 2010-2015.Tables and tickets for the HSMAI Adrian Awards Dinner Reception and Gala are still available for purchase. For additional information on the HSMAI Adrian Awards and the HSMAI Lifetime Achievement Awards,visit www.adrianawards.com.

HSMAI Names Top 25 Extraordinary Minds of 2018

HSMAI ·30 November 2018
MCLEAN, VA --The Hospitality Sales and Marketing Association International (HSMAI) will celebrate 25 hospitality professionals as the 2018 HSMAI Top 25 Extraordinary Minds in Sales, Marketing, and Revenue Optimization at the HSMAI Adrian Awards Gala and a private reception on January 22, 2019 at the New York Marriott Marquis.Every year, 25 of the hotel and travel industrys best and brightest are selected by a panel of senior industry executives for the HSMAI Top 25 for demonstrating innovative thinking and exceptional results in the preceding 18 months.HSMAI is proud to draw well-deserved attention to the remarkable contributions of these 25 sales, marketing, and revenue optimization leaders, said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. The drive and creative thinking of the Top 25 Extraordinary Minds fuel advancement and inspire innovation across our industry, in addition to contributing to the success of awardees own hospitality, travel, and tourism organizations.The HSMAI Top 25 Extraordinary Minds are as follows:Jennifer Andre, Senior Director, North America and Latin America, Expedia Group Media SolutionsDustin Bomar, Head of Industry - Travel, GoogleRonald Castro, Chief Strategist, Roca MarketingChristopher Crenshaw, CRME, Vice President, Digital Data Solutions, STRFred Dixon, President & CEO, NYC & CompanyDavid Downing, President & CEO, Visit St. Pete/ClearwaterErica Doyne, Vice President, Marketing, AMResortsGino Engels, Co-Founder & Chief Commercial Officer, OTA InsightGeorge Galinsky, Senior Vice President Marketing Communications, Mohegan Gaming and EntertainmentDarren Green, Senior Vice President, Sales, Los Angeles Tourism and Convention BoardChad Hallert, CRME, CHDM, Vice President of Performance Marketing, Noble StudiosAllison Handy, Senior Vice President of Sales and Marketing, Prism Hotels & ResortsAdam Hayashi, CRME, Vice President of Revenue Management, AccorHotelsCarolyn Hosna, CHDM, Senior Director, Corporate Marketing, White LodgingJay Hubbs, CHDM, Senior Vice President of E-Commerce and Digital Marketing, Remington HotelsJodi Kern, Senior Director, Digital Merchandising, Marriott InternationalGil Langley, President & CEO, Amelia Island CVBDave Lorenz, Vice President, Travel Michigan, Michigan Economic Development CorporationSarah Murov, Vice President, Public Relations & Communications, Loews Hotels & CoLeticia Proctor, Senior Vice President, Sales, Revenue Management and Digital Strategies, PM Hotel GroupJulie Scott, President, Colwen HotelsJim Struna, CRME, Regional Director of Revenue, Rosewood Hotel GroupMatt Teixeira, CHBA, Director of Sales, Best Western Hotels and ResortsTheresa van Greunen, Senior Director Corporate Communications, Aqua-Aston HospitalityCherilyn Williams, Director, Global Portfolio Marketing, Marriott InternationalTables and tickets for the HSMAI Adrian Awards Dinner Reception and Gala are still available for purchase. For additional information on the HSMAI Adrian Awards and the Top 25 list, visit http://www.adrianawards.com.About HSMAIThe Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industrys leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI Digital Marketing Strategy Conference, Adrian Awards, and Revenue Optimization Conference. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at https://www.hsmai.org, http://www.facebook.com/hsmai, http://www.twitter.com/hsmai, and http://www.youtube.com/hsmai1.

HSMAI Remembers the Legacy of Neil W. Ostergren, CHME

HSMAI ·10 October 2018
Neil W. Ostergren, CHME, a longtime 'master of hotel marketing' and past chair of the Hospitality Sales and Marketing Association International (HSMAI), died October 6 in New York. He was 84 years old.Neil's inspiring enthusiasm, unique approaches to hospitality marketing, and his gift for building and maintaining extraordinary relationships could be seen throughout his long and distinguished career of more than 50 years. Neil held marketing positions with Roger Smith Hotels, Hilton International, Americana Hotels, and Wyndham Hotels; consulted internationally for Quatro Rodas Hotels in Brazil and the Ministry of Tourism in the Dominican Republic; and was involved with a variety of hotel and travel clients at two marketing agencies, Chenault and Robinson, Yesawich & Pepperdine."Neil was an accomplished and passionate professional who was clearly one of the early pioneers in the evolution of hotel sales to contemporary hotel marketing," said Peter Yesawich, principal of MMGY Global. "He was also a mentor, supporter, and immensely helpful colleague of mine, for which I will be forever grateful. He will be missed."Neil's dedication to advancing the growth of the hotel and travel industry was perhaps best reflected in his countless contributions to HSMAI. An active member of HSMAI since 1960, he went on to serve as chair of HSMAI, president of its Greater New York Chapter, and chair of the HSMAI Foundation. Post-retirement, Neil remained active in HSMAI, including as a consultant for the association's annual Adrian Awards competition and black-tie gala, recognizing achievements in hospitality advertising, digital marketing, and public relations. Neil's lasting legacy, though, is 75 Years of Service and Achievement, a 216-page commemorative book he co-authored with David C. Dorf, CHME, on the history of the hospitality sales and marketing profession and HSMAI. Filled with astute observations, stirring reflections, and humorous anecdotes, the tome celebrates industry milestones and pays tribute to HSMAI's leaders throughout its evolution as an association."Neil was the consummate professional in both marketing and advertising--much of it ahead of others who received more accolades after leaving the industry," said friend and former colleague Mike Leven, chairman and chief executive officer of Georgia Aquarium. "He remained active with HSMAI to the end and his last work was to help others--especially young people. Though he never received the praise he deserved, those who knew him acknowledged his special gifts and his friendship.""Widely regarded as an authority on a range of hospitality subjects, Neil wrote for a variety of publications and was active in the Travel and Tourism Government Affairs Council; the Academy of Travel & Tourism; and the New York University Tisch Center for Hospitality, Tourism, and Sports Management Advisory Board. He was also one of President Bill Clinton's first 42 delegate appointments to the White House Conference on Travel and Tourism."Neil's legacy with HSMAI is unprecedented," said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. "His passion for 'his' association had no boundaries. He was a kind man with a big heart and an undying love for HSMAI."A recipient of HSMAI's Albert E. Koehl Award, Northwest Airlines' Distinguished World Traveler Award, and Murdoch Magazines' Hotel Marketing Executive of the Year Award, Neil was inducted into the HSMAI Hall of Fame in 1998.Donations can be made in Neil Ostergren's memory to a new HSMAI student leadership fund which has been established to support HSMAI's Collegiate Chapters. Check donations may be sent to HSMAI, Attn: Mandie Hart, 7918 Jones Branch Dr., Suite 300, McLean, VA 22102. Credit card donations can be called in to Mandie at 703-506-2025.

HSMAI ROC Middle East Launches December

HSMAI · 3 October 2018
For the first time in the association's history, the Hospitality Sales and Marketing Association International (HSMAI) will host its renowned Revenue Optimization Conference (ROC) in Dubai. As one of five ROCs held in international locations this year, Dubai's conference will convene hotel revenue executives for education, collaboration, and innovation at the Madinat Jumeirah on December 4, 2018.Each year, ROC delivers the most compelling and comprehensive revenue management event for the hotel industry."The Middle East is one of the most rapidly expanding markets for hospitality--we're pleased to bring timely insights into revenue optimization to the region's hotel professionals," said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI."ROC continues to be a popular and beneficial event for attendees in the Americas, Europe, and Asia Pacific. We've drawn on some themes and elements from these other Revenue Optimization Conferences, but the content and experience at ROC Middle East is specially tailored to the unique opportunities and challenges associated with revenue management in the Middle East," said Mona Faraj, managing director, HSMAI Middle East. "This event would not be possible if it wasn't for the ROC steering committee and a visionary group of sponsors and support partners who shared the belief that the Middle East region deserves to have its own event."Co-located with HITEC Dubai, which debuted in November of 2017, this inaugural event is anticipated to attract 200 hotel revenue management, sales, and commercial executives from the Middle East. The one-day general session strategy conference features an opening keynote presentation on global consumer trends by Lorraine Sileo, SVP, research and business operations, of PhocusWright, Inc. Additional programming throughout the day includes panels on digital marketing, the owner's perspective towards revenue management, and the value proposition of hotel restaurants and bars. Attendees will also delve into blockchain as it relates to distribution and loyalty, metric analysis, AI, and the market outlook.HSMAI ROC Middle East also features a partner showcase. The event's Gold Partners are Cendyn, Duetto, and Tajawal. Silver partners are Almosofer and Jumeirah. The event's circle of bronze and support partners is still growing, but to date includes 80 DAYS, Fornova, IDeaS, Infor, Pegasus, Prologic First, Rainmaker, RateGain, Sabre, SK Chase, TravelClick, and Hotelier ME as the official media partner.This will be the fifth HSMAI ROC event held globally. The other ROC events are in the United States, The Netherlands, Singapore, and Brazil, and are the premier educational events for revenue management executives in the hotel industry.Space is limited; to register online or for more information, please visit http://www.hsmaime.org/events/recentcommunityeventsdashboard.

HSMAI Washington DC Chapter Event Will Take Deep Dive into Group Market

HSMAI ·28 September 2018
HSMAI Washington DC Chapter will present a Deep Dive Into the Group Market on Oct. 11 hosted by Cvent, a global leader in meeting, event and travel technology.The program, to be held at Cvent headquarters at 1765 Greensboro Place Station Place in Tysons Corner beginning at 5 p.m., will feature Brian Berry, Cvent senior vice president of sales and data analytics, and Suzanne Shogren, Cvent regional director, Ownership Group Services for the Hospitality Cloud.They will discuss the future of the group market, industry drivers and tools to increase conversion and win more business. Presentations will be offered on two tracks, one for property-level sales professionals and the other for general managers, revenue managers and corporate managers.Attendees will get a sneak peek at new Cvent data and learn how group strategies can adapt to a changing landscape. Berry and Shogren will share insights for gaining a competitive edge, tools for attracting meeting planners and ways to manage sales teams.Registration, complimentary for all attendees, will open at 4:30 p.m., and a networking reception will follow the presentations. Free parking will be offered in the garage adjacent to Cvent's building, which is a short walk from the Greensboro Station of the Washington Metro. Click HERE to register.About the Speakers Brian Berry, Cvent Senior Vice President of Sales and Data Analytics Berry engages with executives throughout the hospitality industry to strengthen marketing returns and develop deeper performance insights. He provides strategic leadership and direction for the Cvent Supplier Network, continuously developing better connections between hotels and meeting planners.Prior to joining Cvent, Berry was senior vice president of sales and revenue management for Host Hotels & Resorts, the largest lodging real estate investment trust and one of the largest worldwide owners of luxury and upper-upscale hotels. Prior to joining Host, he held regional and corporate management positions with Starwood Hotels and ITT Sheraton in both North America and Europe.Berry is a graduate of Cornell University's School of Hotel Administration, Ithaca, New York, and Johns Hopkins University's Carey Business School, Baltimore. He has served on numerous industry, chain, and education advisory boards, including HSMAI's Americas Board and its Chief Revenue Officer Council, the AH&LA Customer Innovation Council, and the DePaul University School of Hospitality Leadership.Suzanne Shogren, Cvent Regional Director, Ownership Group Services for the Hospitality Cloud With 24 years of experience in hotel sales, training, and development of sales teams and leveraging partnerships between management and owners, Shogren works directly with ownership groups and asset management companies to help them quantify the performance of their hotel portfolio. By sharing and analyzing data and creating advocacy within the hospitality Industry, owners gain a strategic advantage in the hospitality digital space.Shogren is a graduate of Ohio University, Athens, Ohio, and received her master's degree in organizational development/knowledge management at George Mason University, Fairfax, Virginia.About HSMAI Washington DC ChapterHSMAI Washington DC Chapter is an affiliate of the Hospitality Sales and Marketing Association International, an individual membership organization based in McLean, Virginia, composed of more than 7,000 members worldwide, with 40 chapters in the Americas Region.HSMAI is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights and expertise to fuel sales, inspire marketing and optimize revenue through programs including the Adrian Awards and Revenue Optimization Conference.Click HERE to join HSMAI. For more information, go to www.hsmaidc.org.

HSMAI and Cvent Release White Paper on Value of Real-Time Data for Group Bookings

HSMAI ·19 September 2018
The Hospitality Sales and Marketing Association International (HSMAI), in collaboration with Cvent, is pleased to release Room Blocks in Real Time, a white paper on the benefits--for meeting planners, hotels, and event attendees--of managing group bookings at hotels by strategically applying software solutions.Group bookings for events are a key part of most hotels' business, but managing room blocks has long been a cumbersome, time-consuming task. HSMAI and Cvent's white paper seeks to inform hoteliers about real-time data tools that can result in smarter, more efficient group booking management."Room block management is still a major pain point for hotels of all sizes and with increasing focus on data security from regulations like GDPR, the need for software solutions that automate time-consuming manual processes, maximize revenue opportunities, and ensure secure transfer of information is at an all-time high," said Chris McAndrews, vice president of marketing for Cvent's Hospitality Cloud. "Like us, HSMAI is committed to delivering the information and education hoteliers need to grow their group business and we are proud to partner with them to address the topic of room block management. Our hope is to illustrate the important role technology can play in managing group reservations and creating valuable upsell opportunities for hoteliers around the world."An automated room block management system not only saves time and minimizes errors, it can also increase revenue, minimize interference from OTAs, and reduce group wash. Other key benefits of such software solutions for group booking shared in Room Blocks in Real Time are as follows:Real-time data facilitates upselling and contributes to increased profits.Elimination of traditional rooming lists decreases manual workload--and minimizes errors.Connectivity to registration tools in real time provides a more comprehensive picture of the pace of room pickup.Meeting planners can access information day or night, without having to contact a hotel's housing manager.Up-to-date data allows for flexibility for the hotel's revenue management team and frees up time to focus on selling higher-value items, such as meeting breaks.Customized websites for groups allow individual attendees to seamlessly make their own reservations--and to see the hotel's personalized offerings for them during their stay.Online group-booking solutions are more secure than traditional rooming lists and are GDPR compliant.Meeting planners can most easily gain insight into rooming trends by block and room type, which they can share with C-suite and upper management.Some software solutions feature deadline reminder alerts, which help both hotels and groups avoid penalties.To view or download a copy of Room Blocks in Real Time, please visit the HSMAI Knowledge Center.

Hospitality Executives Tackle Technology and Distribution Challenges at HSMAI's Curate

HSMAI ·11 September 2018
"Curate is a unique opportunity for leaders in the hotel industry--there is no other body of delegates like it," said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. "Thought leaders in hospitality sales, marketing, and revenue optimization engage face to face with peers from other companies and collaborate across disciplines on industry solutions. This cross-pollination of ideas is valuable not only for attendees, but for the industry at large."The Curate program in Baltimore was the second event of its kind in HSMAI's Americas Region, on the heels of a successful inaugural Curate held earlier this year at Terranea Resort in California. The main program in Baltimore began with a recap of takeaways from the inaugural spring event, where attendees identified innovation, data analytics, and talent development as priority issues for the hospitality industry.This time around in Baltimore, Curate attendees identified distribution costs and technology platform challenges as major pain points at their companies. Attendees discussed each issue in depth and proposed solutions in guided collective brainstorming sessions.The educational program continued with a keynote presentation by Sam McCleery, vice president of open innovation, and Perry Williams, chief of staff to the chief innovation officer, both at Under Armour. The presentation challenged attendees to think differently and consider partnerships across industries as a potential path to innovation. The speakers also gave insight into using customer feedback and data to drive innovation.Later in the day, Amy Cropper, global talent acquisition leader at Amazon, shared additional insights into fostering a culture of innovation. She also highlighted the importance of experimentation, decentralized decision making, and determining in advance whether an innovation-related decision is reversible.Informal networking was also prevalent throughout the event. The evening prior to the main program, attendees mingled at a welcome reception at Sagamore Spirit distillery, which was co-hosted by Visit Baltimore.Prior to the first Curate, attendees took part in a survey that identified priority issues to focus on during in-person discussions and shed light on commonalities and differences in perspectives of the three disciplines of hospitality sales, marketing, and revenue optimization.In attendance were a total of 70 delegates from major hotel brands and companies, including Accor, Best Western, Booking.com, Expedia, Hilton, IHG, and Marriott, as well as leading educational institutions. HSMAI has 59 organizational member companies, including six hospitality universities.Curate is a keystone benefit of HSMAI organizational membership. HSMAI introduced its organizational membership category for 2018. For organizational membership, the company is the HSMAI member, and multiple corporate employees have access to a wide range of unique member benefits. There are several levels of membership for companies, based on their company size. To learn more about Curate and organizational member and to view a list of member companies, visit https://www.hsmai.org/organizationalmembership. 2019 Curate events will take place March 25-26, at the Thompson Hotel in Nashville, and Sept 4-5, at The Breakers, Palm Beach, Florida.

HSMAI ROC Recap: Grabbing Revenue by the Horns in Houston

HSMAI ·15 August 2018
HSMAI's ROC drew corporate revenue management executives from 110 unique hotel companies and 48 hotel properties. The two-day conference featured inspiring and engaging general sessions led by industry thought leaders, interactive breakout sessions, and countless opportunities to connect face to face with 42 product and service providers at the partner showcase.ROC officially kicked off with an opening general session emceed by Dr. Kelly McGuire, SVP of revenue management for MGM Resorts International. Bernard Baumohl, chief global economist for the Economic Outlook Group, shared his geopolitical and economic forecast for the coming year. He cited tariffs imposed recently by the United States, increased cyberattacks, and the high likelihood of a recession in the near future as some of the biggest concerns for the travel industry. Baumohl urged hoteliers to be proactive about pricing, and to have game plans in place for plausible unfavorable scenarios such as company-wide technical disruptions and a decreased number of international travelers to the United States.The opening general session also featured a "Think Like an Owner" panel, in which asset managers and owner representatives shared their perspectives on how revenue management professionals can increase their "asset management acumen." One takeaway was that revenue managers increase the likelihood of successful relationships with owners, GMs, and colleagues in other departments if they are proactive/act like leaders, communicate clearly and concisely, understand the business mix, and have a good handle on digital marketing.Another highlight of ROC was the two-part interactive session, "No Bull: The Great Debate," in which presenters debated two timely questions for the hospitality industry: "With advances in AI and machine learning, what is the future for humans in revenue management?" and "Do loyalty programs still have a place with today's consumers, or is loyalty is dead, requiring us to find another way forward?" Live polling and candid comments from audience members made for engaging discussions of both subjects.Throughout the conference, a host of breakout sessions had interactive elements, such as polling and rapid-fire brainstorming sessions. Sessions delved into key issues for hotels and revenue optimization leaders, including personalizing paid advertising, leveraging social media, harnessing metrics and analytics, and maximizing non-room revenue opportunities. Recurring messages throughout the breakouts included the following: be willing to stop doing things if they no longer bring the same value; and, be intentional about communications across revenue, marketing, and sales, departments so that teams can work together, not in silos.On the first day of the conference, which offered special workshops and deep-dive sessions, 53 individuals earned certifications after attending review courses in Houston--37 earned the CRME (Certified Revenue Management Executive) certification and 16 earned the CHDM (Certified Hospitality Digital Marketer) certification. More than 100 attendees were treated to Research in Action presentations--a lightning round-style series in which faculty from leading universities shared their research studies. A broad range of pertinent presentations touched upon reporting biases in TripAdvisor reviews, how hotels can best compete with Airbnb, revenue optimization in the food service industry, rate parity prohibition, and non-room revenue sources.For the third year in a row HSMAI's ROC Americas drew more 600 attendees."We're pleased that hospitality professionals continue to get value out of this annual event," said Bob Gilbert, CHME, CHA, president and CEO of HSMAI. "We're constantly looking for new ways to enhance the ROC experience and prioritize offering relevant content on trending issues so that attendees can be proactive and strategic as they incorporate new technologies and ideas back at their businesses."In addition to plentiful education and networking opportunities, the conference showcased a record 42 partner companies serving the revenue management industry, including consultants, technology vendors, and companies providing products and services in revenue management, execution, and reporting.As usual, meeting with and exchanging ideas among attendees was a big benefit for attendees at ROC, since the conference is a rare chance for revenue management professionals to meet others who work in similar roles and who face similar challenges. The event was also an opportunity for attendees to give back to the host community. HSMAI Helps enlisted attendees to assemble 550 hygiene kits that were donated to a local Houston shelter.ROC Americas also provided a forum for the presentation of awards to legendary and emerging leaders in the field of hospitality revenue management. HSMAI's highest honor for revenue management--the Vanguard Award for Lifetime Achievement in Revenue Management--was bestowed upon Robert (Bob) G. Cross, chairman of Revenue Analytics. HSMAI and its co-presenter, Rainmaker, named Cassandra Bond and Derek Brewster 2018 Revenue Management Professionals of the Year.The day ended on a high note with an entertaining game of "Revenue Feud," inspired by television game show Family Feud.

HSMAI Washington DC Chapter Announces State of the Industry Program

HSMAI ·26 July 2018
The Washington, D.C., chapter of the Hospitality Sales and Marketing Association International today invited hospitality professionals from throughout the metropolitan area to attend its annual State of the Industry program Aug. 9 at the MGM National Harbor hotel in Oxon Hill, Maryland.The program, designed to help area hospitality sales, marketing and revenue-management professionals prepare their plans and budgets for 2019, will feature Jennifer Hill, Kalibri Labs vice president of business development; Mark Woodworth, CBRE Hotels America Research senior managing director; Elliott Ferguson II, Destination DC president & CEO; Robert Gilbert, Hospitality Sales & Marketing Association International president & CEO; and John Hach, TravelClick senior hotel industry analyst & advisor.The State of the Industry event will be hosted by MGM National Harbor and cosponsored by Kalibri Labs, CBRE Hotels America, Destination DC, TravelClick and RDR PR LLC. Registration and a networking reception will begin at 4 p.m. The cost is $40 for HSMAI members and $60 for nonmembers. Click HERE to register. "Our panelists will present the facts, figures and insights that hospitality professionals need to prepare plans and budgets for 2019," said Ellen Wilson, HSMAI Washington DC Chapter managing director. "The State of the Industry is our most popular program of the year. I encourage all area hospitality executives to join us for this valuable event."About the PanelJennifer Hill - Vice President of Business Development, Kalibri Labs Jennifer Hill specializes in revenue management, using a profit-based model of successful collaboration with sales to achieve optimal business mix. She relies on this experience to educate and inform hotel owners, operators, asset managers and other industry decision makers about Kalibri Labs' suite of hotel revenue strategy products, championing the Hummingbird PXM platform. Hummingbird PXM is designed to help key stakeholders better evaluate and predict revenue performance in a more granular and effective way than ever before.Prior to joining Kalibri Labs, Hill was the regional director of revenue and distribution for Highgate, an industry-leading investor and manager of hospitality assets. In this role, she helped lead the revenue-strategy efforts for several Washington. D.C.-area hotels. She has over 17 years of direct hotel operations and revenue experience at branded and independent properties in Washington and New York as well as airport, suburban and city-center markets.Hill is the immediate past president of HSMAI Washington DC's Advisory Board. She continues to serve on the board, helping deliver relevant and engaging education content to the greater Washington hospitality community. In 2017, HSMAI recognized Hill as one of the Top 25 Minds in Sales, Marketing and Revenue Optimization and awarded her the Revenue Management Professional of the Year award in 2014.Hill earned a bachelor of arts degree in American history at Mercer University, Macon, Georgia, and earned HSMAI's Certified Revenue Management Executive designation, known as CRME.Mark Woodworth - Senior Managing Director, CBRE Hotels Americas ResearchMark Woodworth, national practice leader of CBRE Hotels' Americas Research, has over 35 years of hospitality industry experience, in both a consulting and hands-on operational capacity.Woodworth has managed and conducted consulting assignments, involving both the public and private sectors, throughout the U.S. He has worked for the industry's leading lenders, developers, chains and management companies in all aspects of operations, development and financing.Prior to joining CBRE Hotels in July 2014, he was president and national practice leader of PKF Hospitality Research and a member of the executive committee of PKF Consulting USA.Earlier, Woodworth served Coopers & Lybrand LLP as a partner and industry chairman of its hospitality industry consulting practice and was a senior principal with Laventhol & Horwath, responsible for lodging and real estate consulting services in the Southeast.He serves on the board of the Atlanta Convention & Visitors Bureau and the Finance Committee of the United Way of Metropolitan Atlanta and served for two terms on the Cornell University Council. He is a member of the Conference of Business Economists and completed a three-year term on Cornell's Center for Hospitality Research board of advisors.Woodworth earned bachelor of science and master's degrees at Cornell University's School of Hotel Administration, Ithaca, New York. He served on the faculty of the Center for Professional Development at Cornell for 12 years, where he continues as a guest lecturer.Elliott Ferguson II - President & CEO, Destination DCElliott Ferguson, a 27-year veteran of the travel and hospitality industry, is president & CEO of Destination DC, the District of Columbia's official destination marketing organization.He leads Destination DC's efforts to generate economic opportunity through meetings and tourism, overseeing the organization's convention and tourism sales, marketing, finance and business development operations.Ferguson began his tenure with Destination DC in 2001 as senior vice president of convention sales and services and has served in current role since 2009. Prior to Destination DC, he was vice president of sales for the Atlanta Convention and Visitors Bureau and director of sales for the convention and visitors bureaus of Atlanta and Savannah, Georgia.Ferguson earned a bachelor of arts degree in marketing and business administration at Savannah State University. He is a member of the American Society of Association Executives, Professional Conference Management Association and Destinations International, among other industry organizations.Ferguson currently serves as the first vice chair of the U.S. Travel Association board and is a member of the U.S. Travel and Tourism Advisory Board and Hospitality Alliance of Washington, D.C. He serves on the boards of the Smithsonian National Zoo, DC Jazz Festival, Capital Partners for Education, United Way of the National Capital Area and the Ryan Kerrigan "Blitz for the Better" Foundation. He also is an active mentor with Capital Partners for Education.Robert Gilbert - President & CEO, Hospitality Sales & Marketing Association International As president & CEO of the Hospitality Sales & Marketing Association International, Robert Gilbert has guided the organization through a dynamic and exciting period of change as the 7,000-plus-member organization has been re-established globally to grow the revenue for hotels through sales, marketing and revenue optimization.During Gilbert's tenure, HSMAI has achieved tremendous success with a number of initiatives ranging from the development of expert communities in the areas of digital marketing, resort marketing, and revenue management; the development of HSMAI University's webinars and certification programs; and global expansion through the formation of HSMAI Global and regional development in Europe, Asia Pacific and the Middle East.Gilbert earned a bachelor of science degree at Cornell University's School of Hotel Administration, Ithaca, New York. He has been a member of HSMAI since joining the student chapter at Cornell.He is a frequent guest lecturer at Cornell, past chair of the Events Industry Council and has served on the American Hotel & Lodging Association board and Travel and Tourism Coalition of the U.S. Travel Association. He also serves on several hospitality and hotel management school advisory boards.John Hach - Senior Hotel Industry Analyst & Advisor, TravelClickJohn Hach, TravelClick's senior hotel industry analyst and advisor, joined the company in 2004 and has over 38 years of e-commerce marketing experience in the travel industry.He is a regular industry speaker whose insights and perspective have been featured on CNN, CNBC, Bloomberg and in The New York Times.Hach is a graduate of Chicago State University and has served as a guest lecturer and advisor at Roosevelt University, Chicago; Boston University; and Cornell University's School of Hotel Administration, Ithaca, New York. He was chairman of the Florida Commission on Tourism and as executive director of the California Tourism Industry Association.About HSMAI Washington DC ChapterHSMAI Washington DC Chapter is an affiliate of the Hospitality Sales and Marketing Association International, an individual membership organization based in McLean, Virginia, composed of more than 7,000 members worldwide, with 40 chapters in the Americas Region. HSMAI is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights and expertise to fuel sales, inspire marketing and optimize revenue through programs including the Adrian Awards and Revenue Optimization Conference. Click HERE to join HSMAI. For more information, go to www.hsmaidc.org.

HSMAI and Level60 Partner on Revenue Management Curriculum Tools and New Student Certification

HSMAI ·26 July 2018
The Hospitality Sales and Marketing Association International (HSMAI) is pleased to announce a partnership with Level60 Consulting (Level60) to offer hospitality faculty members a course and classroom tools to teach revenue management, leading to a new HSMAI student certification.Designed expressly for faculty, the course and classroom tools will enable full-time and adjunct professors to customize existing classes or create new classes with the most current principles of revenue management. All instructional materials are provided free of charge and designed to be easily imported into learning management systems such as BlackBoard, Canvas, Moodle, and others. Instructional materials are fully integrated with exercises and quizzes, as well as a revenue management simulation game (RMSimulator.com) designed expressly for the teaching of revenue management, distribution, and pricing principles in competitive environments."We're excited about the opportunity to partner with HSMAI and bring revenue management principles and practices to a broader audience," shares Level60 partner and revenue management expert, Chris K. Anderson, Ph.D.The addition of a student certification in revenue management complements HSMAI's fleet of other educational products for revenue management education, including the CRME (Certified Revenue Management Executive), the industry's most recognized and respected designation for revenue management professionals. The Ro2Win online learning modules were designed primarily for non-revenue managers to learn about the discipline and Revenue Ready was developed for entry-level professionals and students."We are excited that our revenue management advisory boards in Europe, Asia Pacific, and the Americas Regions of HSMAI have all endorsed the premise of a certification for hospitality students," said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. "The acute need to accelerate the pipeline of revenue management talent exists around the globe. Graduating students with a CRMA designation on their resume will now be able to easily distinguish themselves to this industry as individuals who understand the fundamentals of hotel revenue optimization," he added.For more information on the certification or to become an academic participant please contact us atcrma@level60consulting.com or info@hsmai.org, or visit www.hsmai.org/crma.About Level60Level60 Consulting is a strategic consulting and services firm empowering businesses to make smarter decisions through analytics. Our team develops innovative products and solutions by aligning strategic and tactical decision-makers across organizations, and has worked with Fortune 500 clients in hospitality, retail, insurance, manufacturing, finance, and healthcare. We create bespoke technology solutions addressing business needs with best in class tech including big data, machine learning, agile software development, predictive analytics, and cloud platforms. Our global team consists of experts in revenue management, data science, software engineering, big data, marketing, strategy, and UX design, we deliver purpose-built solutions to meet our clients' business needs. For more information, please visit level60consulting.com.

HSMAI Welcomes Nominations for Lifetime Achievement and Top 25 Minds Awards

HSMAI ·20 July 2018
The Hospitality Sales and Marketing Association International (HSMAI) Americas is accepting nominations for its Lifetime Achievement Awards and The Top 25 Extraordinary Minds in Sales, Marketing, and Revenue Optimization. Awards will be presented to honorees during the HSMAI Adrian Awards Dinner Reception & Gala on January 22, 2019 at the New York Marriott Marquis.HSMAI's Lifetime Achievement awards, the Albert E. Koehl Award for Lifetime Achievement in Hospitality Marketing and the Winthrop W. Grice Award for Lifetime Achievement in Hospitality Public Relations, recognize individuals who have spent a significant portion of their careers in the hospitality and travel profession and have contributed to the betterment of the industry in a noteworthy and lasting way, over an extended period of time.Nominations for awards can be made at www.adrianawards.com/gala/lifetime.asp. The HSMAI Lifetime Awards Committee, which comprises previous recipients, will review all nominations and select this year's winners.In 2017, Edwin "Ed" Fuller, president, Laguna Strategic Advisors, was honored with the Albert E. Koehl Award and Terence "Terry" Gallagher, president, Lou Hammond Group, received the Winthrop W. Grice Award."Many of the advances within the hospitality industry are spurred by the visionary ideas and contributions of dedicated individuals over the course of their lifelong careers," said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. "On behalf of the HSMAI Lifetime Awards committee, I encourage hospitality professionals to take some time to consider seasoned travel professionals who have played such a role in the field, and to nominate them."Each year, HSMAI honors The HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization. This list showcases exceptional sales and marketing leaders of hospitality, travel, and tourism organizations for their accomplishments in the preceding 18 months. Nominations can be made atwww.adrianawards.com/competition/top25.asp until August 22, 2018. The "Top 25" awardees will be selected by a panel of senior industry executives based on creativity and innovation, cutting-edge sales or marketing campaigns, triumph in challenging situations, and sales efforts that resulted in dramatic gains."The Top 25 awards are a tangible way to celebrate senior-level hospitality professionals whose innovative thinking consistently generates tremendous results and also challenges and inspires colleagues at their organizations and across the travel industry," Gilbert said.HSMAI will honor The Top 25 in conjunction with the Adrian Awards Dinner Reception and Gala, and in a private ceremony.The following individuals were celebrated as the 2017 Top 25: Extraordinary Minds:Chris Anderson, chief commercial officer, White LodgingKrista Bentley, strategic accounts director, Expedia Media SolutionsMichael Cady, VP, marketing, Charlestowne HotelsAdriaan Coppens, chief executive officer, OTA InsightKelly Dalton, director of communications, Best Western Hotels and ResortsKyle Rutledge Edmiston, assistant secretary, Louisiana Office of TourismElliott Ferguson, president & CEO, Destination DCLeon Goldberg, complex director sales & marketing, New York Marriott Marquis & The Sheraton New York Times SquareTerri Haack, president, TerraneaKatie Johnson, senior director of branding & marketing, Two Roads HospitalityChristine Lawson, SVP, Loews Sales Organization, Loews Hotels & Co.Robert Levine, vice president hotel revenue optimization & customer care, Seminole GamingSarah Beam Lukas, director, RitzCarlton.com, The Ritz-Carlton Hotel CompanyKerry Mack, EVP of revenue & distribution, HighgateMariana Mechoso Safer, SVP, global marketing, HEBS DigitalChris Nixon, AVP of revenue optimization, AshfordJoelle Park, senior director all suites marketing, HiltonTammy Peter, VP distribution & connectivity strategy, Wyndham Hotel GroupTim Peter, president, Tim Peter & AssociatesTim Sullivan, chief sales & marketing officer, CendynJenny Thomassian, head of travel marketing & sales, GoogleAmanda Voss, vice president of sales, Park MGM Las VegasDan Wacksman, senior vice president of marketing and distribution, Outrigger Hotels and ResortsKurt Weinsheimer, senior vice president of property solutions, SojernErnest Wooden, president and CEO, Los Angeles Convention & Tourism BoardFor background on last year's Top 25 winners, Click HEREBuilding on a more than 60-year legacy as the most prestigious travel advertising, public relations, and digital marketing competition, the HSMAI Adrian Awards honor innovative, results-oriented campaigns focused on hospitality, travel, and tourism industries. The HSMAI Adrian Awards Dinner Reception and Gala, January 22, 2019 at the New York Marriott Marquis, will celebrate recipients of the Adrian Awards, Lifetime Achievement Awards, and the Top 25.For more information on the Top 25, contact Stacy Gleason at sgleason@hsmai.org, for the Adrian Awards competition contact Ellen Wilson at ewilson@hsmai.org, visit http://www.adrianawards.com, or follow Adrian Awards news on Twitter at http://www.twitter.com/adrianawards. For information on becoming an Adrian Awards partner, contact Elise Rhinehart at erhinehart@hsmai.org.

HSMAI Now Accepting Entries for 2018 Adrian Awards

HSMAI · 3 July 2018
The Hospitality Sales and Marketing Association International (HSMAI) is officially accepting entries for its 2018 Adrian Awards, celebrating excellence in travel marketing. Now in their 62nd year, the Adrian Awards recognize standout brands and agencies for their innovation and creativity in hospitality advertising, digital marketing, and public relations campaigns."The Adrian Awards acknowledge the impressive work of the winners," said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI, "but the full impact of these awards extends beyond that. By spotlighting the creative thinking that fuels the winning campaigns, the Adrians challenge and inspire the industry as a whole to think outside the box and 'step up' their marketing game.""This year's theme for the Adrian Awards is 'Just enter,'" said Fran Brasseux, CHSE, CHBA, executive vice president, HSMAI. "We're playing upon the idea that to get the recognition you deserve for successful marketing campaigns--especially in a time where there is increasing competition for consumers' attention you can't sit on the sidelines."Travel industry professionals and agencies compete in three divisions: advertising, digital marketing, and public relations. Gold, Silver, and Bronze awards will be given in each category. Platinum winners are selected as the most extraordinary entrants, and the highest distinction -"Best of Show" - is granted to the top Platinum winners.In addition, HSMAI is introducing two new awards for 2018:Facebook Mobile Video Award (Digital Marketing Single Entry and Campaign) - The award given in partnership with Facebook will evaluate campaigns based on how their creative assets were built to capture attention on mobile and their usage of measurement solutions to understand impact on real business results.Corporate Social Responsibility Award - Entrants in this category will be asked to showcase their efforts in areas such as environmental impact, employee relations, community support, volunteering, and philanthropy.The Adrian Awards' early entry deadline is July 20, 2018 and the final deadline is August 22, 2018. All entries for the Adrian Awards must be submitted online. In addition, HSMAI is accepting nominations for "The HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization 2018," and Lifetime Achievement honors. For submission guidelines and award information, visithttp://www.adrianawards.com.The Adrian Award entries will be judged by a broadened base of advertising, digital marketing and public relations experts and leading members of the travel industry. Professionals interested in being a judge must have at least eight years of hospitality, travel or tourism marketing, or specific media experience. For more information or to apply please visit: http://www.adrianawards.com/competition/judging.asp.For more information on the Adrian Awards competition please contact Ellen Wilson at ewilson@hsmai.org, visit www.adrianawards.com, or follow Adrian Awards news on Twitter at www.twitter.com/adrianawards. For information on becoming an Adrian Awards partner, contact Elise Rhinehart at erhinehart@hsmai.org.

HSMAI Event Will Explore Building Loyalty Through Customer Experience

HSMAI · 9 May 2018
The Hospitality Sales and Marketing Association International's Washington, D.C., chapter, in partnership with Excella and the American Hotel & Lodging Association, will host a panel discussion next month entitled Building Loyalty Through Customer Experience that will explore the art and science of the customer experience.The June 11 event will feature three Washington-based experts: Mark Weinstein, Hilton Worldwide senior vice president of customer engagement, loyalty and partnerships; Lauren Chewning, Marriott International senior vice president of customer experience - insight and growth strategy; and Jamie Russo, Choice Hotels International vice president of loyalty programs and customer engagement."This high-level panel will share cutting-edge technologies used by top hotel brands to build loyalty, discuss the right balance between technology and human support and provide best practices for planning and implementing customer service technologies," said Rich Roberts, HSMAI Washington DC advisory board chairman. "The discussion also will delve into online and on-property technologies that delight customers and build loyalty at every interaction."Registration will open at 5:30 p.m. at the Arlington Tech eXchange, 2300 Wilson Boulevard, Suite 610, Arlington, Virginia. A networking reception beginning at 5:30 p.m. will be followed by the hour-long panel discussion at 6:30 p.m. and another opportunity at 7:30 p.m. to network with attendees representing hotel brands, management companies and owners and technology companies.The event is free. To register, click HERE. Complimentary parking will be available in the building garage (enter on North Adams Street between Wilson and Clarendon boulevards). The Arlington Tech eXchange is near the Court House Metro Station, served by the Orange and Silver lines.About the Panelists Mark Weinstein and his global team inspire 150 million customers each year to experience Hilton's more than 4,900 hotels across 14 brands in more than 100 countries. He leads the creation and execution of innovative personalized experiences, digital and physical products, marketing programs and partnerships that build awareness and drive engagement, generating $36 billion a year. Prior to taking his current position in 2010, he worked for MarketBridge, PricewaterhouseCoopers and the University of Maryland, College Park. He earned a bachelor's degree in marketing and finance at the University of Maryland.Lauren Chewning directs customer insight development, global research and analytics for Marriott's eight customer-focused business functions, 30 brands and six regional teams. Additionally, she develops Marriott's customer growth strategy and launches and incubates new businesses in support of that strategy. Prior to joining Marriott in 2009, she worked for Accenture and Dell Inc. She earned a bachelor's degree in economics at Georgetown University, Washington, and a master of business administration degree at the University of Virginia Darden School of Business, Charlottesville.Jamie Russo leads a 180-member team responsible for the company's 36 million-member loyalty program, partnerships, customer relationship management and call center operations, including reservations, customer service and franchisee technology. Prior to joining Choice in 2014, he worked for American Express for seven years. He earned a bachelor's degree in economics and Spanish at Bowdoin College, Brunswick, Maine.About HSMAI Washington DC ChapterHSMAI Washington DC Chapter is an affiliate of the Hospitality Sales and Marketing Association International, an individual membership organization based in McLean, Virginia, composed of more than 7,000 members worldwide, with 40 chapters in the Americas Region. HSMAI is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights and expertise to fuel sales, inspire marketing and optimize revenue through programs including the Adrian Awards and Revenue Optimization Conference. Click here to join HSMAI. For more information, go to www.hsmaidc.org.

HSMAI Names 2018 Revenue Management Professionals of the Year and Vanguard Lifetime Achievement Honoree

HSMAI · 8 May 2018
McLean, VA -- The Hospitality Sales and Marketing Association International (HSMAI) will honor Robert G. Cross with its Vanguard Award for Lifetime Achievement in Revenue Management and has named Cassandra Bond and Derek Brewster 2018 Revenue Management Professionals of the Year. The three revenue management executives will be celebrated during HSMAI's upcoming Revenue Optimization Conference (ROC) Americas in Houston, June 19-20, 2018.Cassandra ("Cassie") Bond, CRME, CHRM, regional vice president of revenue management for Chesapeake Hospitality, will be recognized as HSMAI's 2018 Corporate Revenue Management Professional of the Year. Bond's expertise in branded and independent hotel systems and strategies have informed her 10 years of revenue management efforts for Chesapeake. Constantly striving for better results, she currently leads Chesapeake Hospitality's corporate revenue team, directly supports property revenue managers, and supervises all new hotel openings, acquisitions, portfolio assignments, and revenue management new hires and training.Derek Brewster, director of revenue management at Lotte New York Palace, will be recognized as HSMAI's 2018 Single/Multi-unit Revenue Management Professional of the year. Brewster joined the team at the Lotte New York Palace in 2015, bringing with him more than a decade of revenue management experience, including opening the SLS Hotel at Beverly Hills as the revenue manager and serving as assistant director of revenue management with Starwood Hotels. A natural leader with high expectations for himself and his team, he has played an instrumental role in the hotel's financial and market share success."Cassie and Derek epitomize the determined, 'can-do' attitude that is so crucial in today's marketplace to revenue management and the hospitality industry as a whole," said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. "HSMAI is proud to honor these two individuals for their outstanding achievements and the ability to bring out the best in their respective teams." The awards are co-presented by Rainmaker.HSMAI will present Robert ("Bob") G. Cross, chairman of Revenue Analytics, with the Vanguard Award for Lifetime Achievement in Revenue Management for his accomplishments and contributions to the hospitality industry and revenue management discipline."Throughout his career, Bob has truly been an innovator of pricing and revenue optimization," said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. "HSMAI is honored to be able to celebrate his impressive body of work--and its tremendous impact on the hospitality industry--and his ability to continue to inspire others with novel approaches to revenue management."Cross guides the strategic vision of Revenue Analytics and his active leadership in client work has been instrumental in developing leading revenue management capabilities for Marriott International, InterContinental Hotels Group, and The Coca-Cola Company. Prior to Revenue Analytics, he founded Talus Solutions, Inc., a company credited with creating billions of dollars in value for clients such as Delta Air Lines, Ford Motor Company, and UPS.Widely regarded as the foremost expert in the field and hailed as the "guru of revenue management" by The Wall Street Journal, Cross is in demand as a lecturer and is frequently quoted in international business publications. He authored The New York Times business bestseller, Revenue Management: Hard-Core Tactics for Market Domination.Nominations for Vanguard Award for Lifetime Achievement in Revenue Management and the Revenue Management Professional of the Year Awards come from HSMAI chapters and the industry at large, and nominees represent the very best in revenue management. Nominees are judged by a panel of revenue management leaders on a variety of criteria.These awards will be presented at HSMAI's Revenue Optimization Conference (ROC) Americas, the largest gathering of revenue optimization professionals in the industry. With a cultural nod to this year's Houston location, the 2018 ROC America's theme is 'Grab Revenue by the Horns' and will equip and empower hospitality revenue managers with proactive strategies to optimize revenue. This is the 15th year that hotel revenue leaders will convene for education, collaboration, and innovation at HSMAI's ROC Americas.For more information about ROC Americas, visit www.hsmairoc.org. To interview an HSMAI spokesperson about the event and the award honorees, please contact Andrea Bomar at abomar@hsmai.org.

HSMAI's Inaugural "Curate" Digs into Critical Issues in Hospitality

HSMAI ·24 April 2018
Hospitality industry senior executives from sales, marketing, and revenue management disciplines convened for the first-ever Americas-region Curate: An HSMAI Executive Insights Forum, on April 18 and 19 at Terranea Resort in Ranchos Palos Verdes, California. The event, exclusive to companies that are Hospitality Sales and Marketing Association International (HSMAI) organizational members, generated thought-provoking conversations on issues of interest and relevance to all hospitality industry professionals."Curate is a rare opportunity for hospitality companies to interact about strategic issues and explore the implications of the interdependency across the disciplines of sales, marketing, and revenue management disciplines," said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. "The issues discussed will inform our program of work throughout the year."Prior to Curate, attendees took part in a survey which identified priority issues to focus on during in-person discussions and shed light on commonalities and differences in perspectives of the three disciplines.Some of the most thought-provoking conversations examined the strategic challenges for the industry and for each of the three disciplines--sales, marketing, and revenue management. Top challenges identified by the senior executives ranged from improving talent acquisition/retention to enhancing customer/guest experience and branding to keeping abreast of cutting-edge technology and mastering data analytics.The forum included a stirring keynote presentation on ecommerce by Raphael Lanfant, director of strategic partnerships for Alibaba Group North America. Lanfant shared lessons from the ecommerce landscape in China and challenged attendees to follow suit in their own approaches to ecommerce.A total of 55 delegates were in attendance, representing most of HSMAI's 60 organizational members, which include major hotel brands such as Accor, Best Western, Hilton, Hyatt, IHG, Marriott, MGM Resorts, Interstate, and Wyndham, as well as leading partner organizations and educational institutions.Curate is a keystone benefit of HSMAI organizational membership. HSMAI introduced its organizational membership category November 2017. For organizational membership, the company is the HSMAI member, and multiple corporate employees have access to a wide range of unique member benefits. There are several levels of membership for companies, based on their company size. To learn more about Curate and organizational member and to view a list of member companies, visit https://www.hsmai.org/organizationalmembership.

Panel Will Explore Ways to Sell Function Space and Maximize Revenue

HSMAI ·11 April 2018
WASHINGTON (April 10, 2018) - The Hospitality Sales and Marketing Association International's Washington, D.C., chapter will host a panel discussion next week to explore the emerging role of inventory managers and function space analysts and how they can partner more effectively with sales, catering and revenue managers to maximize hotel and convention function space inventory to increase revenue.The April 19 event, "Rethink Ways to Sell Function Space and Maximize Revenue," will feature four Washington-based experts: Carleigh Dworetzky, Destination DC convention strategy manager; Jeff Trapani, Marriott International market revenue management leader Washington DC; Leticia Proctor, PM Hotel Group senior vice president of sales, revenue management, and digital strategies; and Kate Van Essen, function space inventory manager for the Renaissance Washington, DC Downtown Hotel and the Marriott Marquis Washington, DC. The discussion will be moderated by Carol Motley, Destination DC convention sales director."Our panel will discuss how to maximize the return on investment from function space, how Washington venues are leveraging revenue management and analytics and why venues need to leverage revenue management to attain maximum yield," said Ellen Wilson, HSMAI Washington DC managing director.The event will be held April 19 at at the Ronald Reagan Building and International Trade Center, 1300 Pennsylvania Ave. N.W., Washington. Registration will open at 8 a.m., and a networking breakfast will start at 8:30 a.m. in Hemisphere A meeting room. The hour-panel discussion begins at 9:00 a.m.The event is free for HSMAI members and $60 for nonmembers. To register, click HERE. Underground parking is available in the Reagan Building for up to two hours at $18 and up to four hours at $22. The Reagan Building can be reached by the Red, Blue, Orange, and Silver Metro lines.About the Panelists and ModeratorCarleigh Dworetzky has served Destination DC as convention strategy manager since January 2017. Prior to that, she was a sales manager for Trade Center Management Associates; catering sales manager for the Ritz-Carlton, Pentagon City; and associate manager of food and beverage operations for the Renaissance Washington DC Dupont Circle Hotel. She earned a bachelor of applied science degree in food and beverage management at Johnson & Wales University.As Marriott International's market revenue management leader Washington DC, Jeff Trapani is responsible for providing market leadership, pricing, and strategic positioning for the Washington cluster and maximizing revenue and profit associated with rooms and function space. He brings more than 24 years of Marriott service, starting in the revenue management discipline at the Wardman Park Marriott. He was instrumental in opening the Washington Marriott Marquis. Before coming to Washington, he was the cluster revenue leader in the Cleveland and Memphis markets and worked in both the Baltimore and Washington markets. He received a bachelor of science degree in hospitality management from Johnson & Wales University.As PM Hotel Group's senior vice president of sales, revenue management, and digital strategies, Leticia Proctor is responsible for the development and implementation of all sales, revenue management, and digital strategy efforts at the national, regional, and property levels. She also focuses on maximizing total hotel revenue while building a sales culture that promotes staff development and retention, hotel openings, hotel repositioning and rebranding. During her career of more than 20 years, Proctor served as regional director of sales for Hersha Hospitality Management, area director of sales and marketing for Kimpton Hotels and director of sales and marketing for Crestline Hotels and Resorts, Remington Hotels and Resorts and Holiday Inn Select Bethesda. She earned a bachelor of science degree in legal studies with a minor in business law and public policy at the University of Maryland, College Park, and currently is pursuing a master's degree in hospitality management at Georgetown University, Washington.In her role as function space inventory manager for the Renaissance Washington, DC Downtown Hotel and the Marriott Marquis Washington, DC, Kate Van Essen is responsible for maximizing the revenue potential of the meeting space at both properties, while working with the group sales and citywide sales team. Prior to joining the revenue management team, she spent more than five years in hotel event management at various Marriott properties in Washington, Indianapolis, and Richmond. She received a bachelor of science degree from the School of Hospitality Management at the Pennsylvania State University, State College.As Destination DC convention sales director, Carol Motley assists the vice president of convention sales and services in planning and administering sales policies and programs to foster and promote hotel patronage of all area hotels through various Destination DC sales programs. A 22-year industry veteran, she has served Visit Orlando, the Hyatt Regency in Chicago, the Chicago Convention and Tourism Bureau and the Baltimore Convention Center. She received a bachelor of arts degree in rhetoric and communications studies with a concentration in business from the University of Virginia.About HSMAI Washington DC ChapterHSMAI Washington DC Chapter is an affiliate of the Hospitality Sales and Marketing Association International, an individual membership organization based in McLean, Virginia, composed of more than 7,000 members worldwide, with 40 chapters in the Americas Region. HSMAI is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights and expertise to fuel sales, inspire marketing and optimize revenue through programs including the Adrian Awards and Revenue Optimization Conference. Click here to join HSMAI. For more information, go to www.hsmaidc.org.

Hotel Professionals to Grab Revenue by the Horns at HSMAI's ROC Americas in Houston

HSMAI · 5 April 2018
McLean, VA -- The Hospitality Sales and Marketing Association International (HSMAI) will help hotel revenue management executives "grab revenue by the horns" June 19-20, 2018, at its Revenue Optimization Conference (ROC) Americas in Houston, Texas. The event, the largest gathering of revenue optimization professionals in the industry, will be co-located with HITEC 2018."This is the first year HSMAI's Revenue Optimization Conference will be held in Houston," said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. "While the cultural reference to the conference location certainly helped inspire this year's ROC Americas theme, 'Grab Revenue by the Horns,' the sentiment is deeply rooted in HSMAI's commitment to fostering a 'can-do' mentality for revenue management. Ever since its inception 15 years ago, HSMAI's ROC Americas has consistently equipped and empowered hospitality revenue managers with proactive strategies to optimize revenue."Each year, ROC convenes hotel revenue executives for education, collaboration, and innovation and delivers the most compelling and comprehensive revenue management event for the hotel industry. Education highlights include the following:Opening Keynote by Bernard Baumohl, Chief Global Economist, The Economic Outlook Group, LLC, will shed light on how to plan for economic and geopolitical risks and opportunities and protect revenue from future disruptive events.Industry leaders will debate two major areas impacting revenue managers--AI/machine learning and consumer loyalty programs.A panel of experienced asset management executives will provide attendees with valuable insights to increase their "asset management acumen" when it comes to the business of hotels.12 breakout sessions will cover topics ranging from metrics and analytics to effective social media and marketing to extending revenue sources beyond rooms.ROC Americas 2018 is expected to bring together 600 senior leaders in hotel revenue management responsible for leading revenue optimization and pricing for brands, management companies, ownership groups, hotels, and resorts. Last year, 115 unique hotel companies were represented at ROC Americas. The event also showcases partner companies serving the revenue management industry, including consultants, technology vendors and companies providing products and services in revenue management, execution, and reporting. HSMAI thanks preferred partner IDeaS, a SAS Company; platinum partners Booking.com and Rainmaker; and silver partners Cendyn, Fornova, The Guestbook, Infor, Kalibri Labs, Milestone, Pegasus, OTA Insight, STR, Tambourine, and TravelClick.Additional networking and education opportunities will include a "HSMAI Helps," a volunteer opportunity benefitting Houston, a peer-reviewed faculty research presentations, and a review course for those pursuing the Certified Revenue Management Executive (CRME) certification. HSMAI will also host an awards ceremony presenting the Vanguard Award for Lifetime Achievement in Revenue Management, and the Revenue Management Professional of the Year Awards.Go to www.hsmairoc.org for more information and to register.

Revenue Managers Flock To 5 Cities For HSMAI's ROC Events

HSMAI ·14 March 2018
For the first time in its history, the Hospitality Sales and Marketing Association International (HSMAI) will host its Revenue Optimization Conference (ROC) in a total of five major cities around the world in 2018: Amsterdam, Singapore, Houston, Sao Paolo, and Dubai. The conference convenes hotel revenue executives for education, collaboration, and innovation.Each year, ROC delivers the most compelling and comprehensive revenue management event for the hotel industry."Building upon the value of continuing to offer these conferences in the United States, Europe, and Asia Pacific, HSMAI is proud to be able to extend the reach of ROC's programming to South America and the Middle East," said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. "While there will of course be common threads throughout all of the conferences, we're eager to see what unique insights into revenue management come out of the conferences in each region."HSMAI ROC Europe - April 10, 2018, AmsterdamHSMAI Region Europe ROC & DOC (Digital & Distribution Optimization Conference) is the continent's number one annual event offering the latest trends and news in revenue optimization, digital marketing, and distribution for the hospitality industry, bringing together 300 executives in Amsterdam. Thought leaders and inspirational speakers will share their insights on revenue management strategies and trends, digital marketing and distribution, followed by the HSMAI Awards event. See the program and register here.HSMAI ROC Asia Pacific - May 8-9, 2018, SingaporeThe Revenue Optimization Conference for the Asia Pacific region is held in Singapore every year. The format is a full-day conference on day 1, followed by the HSMAI Academy on day 2. Attendees at this event are responsible for leading revenue optimization and pricing for hotel brands, management companies, ownership groups, hotels, and resorts. HSMAI ROC Asia Pacific will draw more than 150 attendees representing 30 hotel brands. All conference programs are organized by HSMAI Asia Pacific's Revenue and Digital Advisory Boards. The one-day program includes scheduled networking time in the Partner Showcase. Learn moreHSMAI ROC Americas - June 19-20, 2018, Houston, TXFor fifteen years, HSMAI's Revenue Optimization Conference (ROC) Americas has brought together key stakeholders to address the most critical trends affecting revenue management in hotels today. This year, 600 senior leaders in hotel revenue management will connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business today. Attendees at this event are responsible for leading revenue optimization and pricing for brands, management companies, ownership groups, hotels, and resorts. ROC also showcases partner companies serving the revenue management industry, including consultants, technology vendors and companies providing products and services in revenue management, execution, and reporting. Last year, 115 unique hotel companies were represented at ROC Americas.Additional networking and education opportunities will include a "HSMAI Helps," a volunteer opportunity benefitting Houston, peer-reviewed faculty research presentations, and a review course for those pursuing the Certified Revenue Management Executive (CRME) certification. HSMAI will also host an awards ceremony presenting the Vanguard Award for Lifetime Achievement in Revenue Management, and the Revenue Management Professional of the Year Awards. Event details: www.hsmairoc.org.HSMAI ROC Brazil - August 10, 2018, Sao PauloROC Brazil is a half day conference bringing together nearly 100 attendees responsible for leading revenue optimization and pricing for brands, management companies, ownership groups, hotels, and resorts.HSMAI ROC Middle East - December 4, 2018, DubaiCo-located with HITEC Dubai, which debuted in November of 2017, this inaugural event is anticipated to attract 100-150 hotel revenue management executives from the Middle East. The one-day general session strategy conference includes a partner showcase.Registration is now open for HSMAI ROC via each region at www.hsmai.org.

Adrian Awards Celebrate Travel Marketing Superheroes

HSMAI ·22 February 2018
McLean, VA -- The Hospitality Sales and Marketing Association International (HSMAI) hosted its annual Adrian Awards Dinner Reception and Gala at the New York Marriott Marquis, celebrating innovators in hospitality advertising, digital marketing, and public relations before more than 800 industry professionals."HSMAI applauds this evening's winners for their ingenuity and hard work," said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. He added, "Adrian Awards winners spark innovation throughout the entire hospitality industry."Established in 1956, the Adrian Awards recognize marketing achievements in hospitality across multiple segments of the industry. Award winners are selected from more than 1,200 entries by senior industry and media experts, for four main entry divisions: advertising, digital marketing, public relations, and--newly added--integrated marketing. Gold Award winners across these categories were recognized during the Adrian Awards Dinner Reception, which was co-sponsored by HSMAI, Google, and TravelClick. Platinum winners were selected from exceptional Gold Award winners.Best of Show Awards, the pinnacle of the evening, were presented to Platinum Award winners from three divisions--advertising, digital marketing, and public relations--as follows:(Tie) Advertising "Best of Show" - Newfoundland and Labrador Tourism and its agency, Target: "Off the Beaten Path" Geo-Targeted Campaign(Tie) Advertising "Best of Show" - Marriott International and its agency, GREY New York: "You Are Here" CampaignDigital Marketing "Best of Show" - Amelia Island and its agency, Paradise Advertising and Marketing: "Destination Dysfunction" VideoPublic Relations "Best of Show" - Mexico City Tourism Board and its agency, Weber Shandwick: "From Humble to Haute: Changing Perceptions of Mexico City"The following are Platinum Award winners in the advertising, digital marketing, public relations, and integrated marketing divisions:Advertising Platinum Winners:Company; AgencySpace Florida; Paradise Advertising and MarketingVisitBritain; Expedia Media SolutionsMaine Office of Tourism; BVKNewfoundland and Labrador Tourism; TargetMarriott International; GREY New YorkDigital Marketing Platinum Winners:Company; AgencyFour Seasons Hotel New York Downtown; Connelly PartnersBest Western Hotels & Resorts; Ideas CollideNewfoundland and Labrador Tourism; TargetAmelia Island; Paradise Advertising and MarketingOrlando Magic; Net ConversionAruba Tourism Authority; Concept FarmPublic Relations Platinum WinnersCompany; AgencyGreater Fort Lauderdale Convention and Visitors Bureau; Finn PartnersSingita; Imagine CommunicationsHiltonMarriott Hotels; Catalyst PRFairmont Hotels & ResortsFinger Lakes Tourism Promotion Agency; QuinnXanterra Parks & Resorts/Grand Canyon National Park Lodges; PerceptureMexico City Tourism Board; Weber ShandwickVisit Salt LakeIntegrated Marketing Platinum WinnerCompany; AgencyHilton Hotels + ResortsGold Award winners' submissions were showcased on digital displays at the Adrian Awards Dinner Reception and featured during the Gala stage presentations. "Right in line with this year's theme, 'be a travel marketing superhero,' the Adrian Award-winning campaigns demonstrated boldness, resolve, and charisma," said Fran Brasseux, HSMAI Executive Vice President.Selected by a panel of senior industry executives, The HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization for 2017 were honored by HSMAI in a reception co-hosted by Questex Hospitality + Travel and also recognized on stage during the Gala.Additionally, the distinguished careers of two industry leaders were celebrated with HSMAI Lifetime Achievement awards. Edwin "Ed" Fuller, president, Laguna Strategic Advisors, was honored with the 2017 Albert E. Koehl Award and Terence "Terry" Gallagher, president, Lou Hammond Group, New York, was honored with the 2017 Winthrop W. Grice Award for Public Relations."I'd like to thank HSMAI for giving me an honor that I wouldn't have imagined possible more than 30 years ago when I began my own professional career," said Gallagher, at the awards ceremony. "I've been blessed to be in what I feel is the greatest industry and it's because of some wonderful people who taught me so much along the way."After expressing gratitude for his award, Koehl Award recipient Ed Fuller shared some advice to his industry colleagues in attendance, "Remember to work on developing your people and investing in the people you are growing."The winner of the eighth annual Leader in Sustainable Tourism Award, presented by HSMAI and National Geographic Traveler, was Terranea Resort.The Pioneer in Visual Storytelling Award, presented by HSMAI and Libris by PhotoShelter, went to Aruba Tourism Authority and its agency, Concept Farm.Selected as one of the Top 100 Events in New York by BizBash, this year's superhero-themed Adrian Awards incorporated eye-catching, comic book-inspired imagery and numerous other superhero references, which set an upbeat, playful tone for the evening.The event photos capture the enthusiasm and pride felt by award winners for being recognized and honored at the Adrian Awards Dinner Reception and Gala. Please credit Libris for HSMAI when using event photos.For more information about the Adrian Awards visit www.adrianawards.com. To interview an HSMAI spokesperson about the event and the winners, please contact Andrea Bomar at abomar@hsmai.org.

HSMAI and National Geographic Traveler to Celebrate Sustainable Hospitality

HSMAI ·15 February 2018
These Gold Award honorees are finalists in the running for the top honor, a Platinum Award, to be awarded at the HSMAI Adrian Awards Dinner Reception and Gala on February 20 at the New York Marriott Marquis.The Leader in Sustainable Tourism Award recognizes a person, company, or community for demonstrable leadership and innovation in preserving and communicating an authentic sense of place through a wisely managed tourism campaign. Nominees were judged by how their efforts preserve the environmental, cultural, and historic integrity of a destination, and how the program demonstrated leadership, innovation and accomplished its goals. Entries required details on project analysis, objectives and goals, creativity and innovation, communication, results, and leadership."The hospitality industry is really starting to get behind initiatives that partner with and empower local communities, make wise use of resources, and reduce our environmental footprint. We are proud of the top winners in our Adrian Awards Leader in Sustainable Tourism category with National Geographic Traveler and know their work has meaningful implications for everyone," said Fran Brasseux, executive vice president of HSMAI. "This year's Adrian Awards theme, 'be a travel marketing superhero' is particularly apt for the Leader in Sustainable Tourism Award finalists. These honorees have intentionally made sustainability an integral part of their value proposition--not an add-on or afterthought. The campaigns of these trailblazers inspire colleagues and inform best practices for the entire profession."The Gold Award winners of the HSMAI and National Geographic Traveler Leader in Sustainability Award are as follows:Hostelling International USA strives to create a more tolerant world by building social responsibility into every experience for guests and local communities. The nonprofit's "Pack Your Impact" campaign helps travelers be more sustainable while also maximizing social impact. These efforts led to a 375% increase in traffic to the sustainability section of the website. By 2020, 32 of HI USA's 51 hostels will be LEED- and Green Globe-certified.Intrepid Travel: Myanmar & MMGY Global, the first travel company to have a responsible tourism department offering community-based tourism (CBT) in Myanmar, engages young community members to empower their own villages and creates economic opportunities that benefit the community as a whole while creating minimal disruption to the local environment. For instance, Intrepid Travel helped raised funds to introduce electricity, running water, and an upgraded road.Terranea Resort is dedicated to protecting the valuable coastal resources that define the Palos Verdes Peninsula. A dedicated team conducts internal monthly green meetings, holds monthly green challenges and campaigns, works with 27 associate volunteers and sustainability ambassadors, and partners with organizations to promote and organize educational outreach programs to improve the wildlife habitat, source locally, and enhance water quality. The resort was chosen to be part of the World Wildlife Fund Pilot Project on hotel food waste management.Rosewood Mayakoba in Riviera Maya, a five-star luxury resort, helped build Centro Educativo K'iin Beh, an elementary and middle school serving 200+ children (roughly 15% are employees' children and 85% are other children in the community). Rosewood Mayakoba also purchases environmentally friendly products, uses local and fair-trade services and goods, preserves native wildlife and landscaping, and protects local historic properties and sites.The winner of the Platinum HSMAI and National Geographic Traveler Leader in Sustainable Tourism Award will be unveiled at HSMAI's Adrian Awards Reception and Gala. The dinner reception, co-sponsored by HSMAI, Google and TravelClick offers hospitality professionals an opportunity to connect for an evening of celebration with nearly 1,000 attendees from their industry. The Adrian Awards honor creative brilliance and best practices, celebrate lifetime achievement recipients; award-winning strategies in advertising, digital marketing and public relations; and the teams behind each campaign that bring an idea to life. Winners of this year's Libris Pioneer in Virtual Storytelling will also be announced.For more information and to inquire about a media pass to the HSMAI Adrian Awards Gala, please contact Andrea Bomar at abomar@hsmai.org. Tickets can be purchased at www.adrianawards.com.

Outstanding Hospitality Advertising, Digital Marketing, Public Relations to be Honored at Adrian Awards Gala

HSMAI · 9 February 2018
The Hospitality Sales and Marketing Association International (HSMAI) has named the Gold Winners of the 2017 Adrian Awards, which honor innovative and inspiring best practices in advertising, digital marketing, and public relations in hospitality. Platinum and Best of Show winners will be unveiled at the HSMAI Adrian Awards Dinner Reception and Gala on February 20 at the New York Marriott Marquis.After receiving more than 1,200 entries and adding a category to better reflect the prevalence of integrated campaigns, HSMAI will present Gold Awards to one of the largest groups of winners in the Awards' history, including 91 awards in Public Relations, 18 in Integrated Marketing, 124 in Digital Marketing, and 32 in Advertising. The 200 judges for this year's awards are prominent members of the travel industry and subject-matter experts in advertising, digital marketing, media and public relations.View the complete list of Gold Award winners on the Adrian Awards website."We received impressive entries, which made it all the more difficult to select winners," said Fran Brasseux, executive vice president of HSMAI. "But in the end, the ones who were selected as Gold winners always brought a little something extra to the table, whether it was by mobilizing engaged consumers to turn them into brand ambassadors, or by harnessing emerging technology to tell the story in a new and compelling way. The people behind these entries truly are travel marketing super heroes."At the Adrian Awards Dinner Reception, co-sponsored by HSMAI, Google, and TravelClick, Gold winners' submissions will be showcased on digital displays and honored during the dinner reception. Winners of the Gold Adrian Awards are considered for Platinum Adrian Awards and the "Best of Show" Awards, the Adrian Awards' highest honor. Both Awards will be announced on stage in the Broadway Ballroom at the Adrian Awards Gala on Tuesday, February 20.HSMAI's Adrian Awards Reception and Gala offers hospitality professionals an opportunity to connect for an evening of celebration with more than 1,000 attendees from their industry. The Adrian Awards celebrate lifetime achievement recipients; award-winning strategies in advertising, digital marketing and public relations; and the teams behind each campaign that bring an idea to life. Winners of this year's Libris Pioneer in Virtual Storytelling and HSMAI and National Geographic Traveler Leader In Sustainable Tourism Award will also be unveiled.For more information and to inquire about a media pass to the HSMAI Adrian Awards Gala, please contact Andrea Bomar at abomar@hsmai.org. Tickets can be purchased at www.adrianawards.com.

HSMAI Announces Americas Board of Directors and Executive Committee for 2018

HSMAI ·30 January 2018
The Hospitality Sales and Marketing Association International (HSMAI) is pleased to announce its 2018 Americas Board of Directors and Executive Committee. The board comprises a diverse range of executives from a representative mix of HSMAI members."We're thrilled to be welcoming such an innovative and diverse group of individuals to the 2018 Americas Board of Directors," said Robert A. Gilbert, CHME, CHA, president & CEO of HSMAI. "Having such a future-focused board will ensure that HSMAI continues to be a key resource to its members--and the rest of the hospitality industry--in helping them to act strategically and stay ahead of the curve."Mark Thompson, CHBA, CHDM, Senior Vice President of Tourism at VisitDallas, steps into the first year of his term as HSMAI Americas Chair. Bringing 25 years of experience in tourism and hospitality, with specialties in marketing strategy and public relations, Thompson has also served as chairman of the DFW Area Tourism Council and of the Tourism Alliance of North Texas."I'm eager to start serving HSMAI Americas and its members as chair," said Thompson. "It's quite an honor to collaborate with board members who are recognized as true leaders not just at their own companies, but throughout the entire hospitality industry. We'll work hard to make sure we continue providing programming and other resources to drive revenue growth in the hotel industry."Other HSMAI Americas Executive Committee members:Chair Elect: Marina MacDonald, CHDM, Chief Marketing Officer, Red Roof InnVice Chair: John Washko, Vice President Exhibition & Convention Sales, Mohegan SunSecretary-Treasurer: Andrew Rubinacci, Senior Vice President, Distribution & Revenue Strategy, IHGImmediate Past Chair: Jeff Senior, Vice President Marketing, KSL ResortsPresident: Robert Gilbert, CHME, CHA, President & CEO, HSMAIOther HSMAI Americas Board Members:Brian Berry, SVP Sales & Data Analytics - Hospitality Cloud, CventSloan Dean, CRME, Chief Operating Officer, Remington HotelsJohn Fareed, CHME, Managing Director, Horwath HTLAndre Fournier, EVP Sales, Marketing & Revenue, Two Roads HospitalityBrian Hall, Chief Marketing Officer, Explore St. LouisMichael Innocentin, Vice President, E-Commerce & Digital NCA Region, AccorHotelsMatt Jones, Head of Analytics, Travel, GoogleSarah Kennedy-Ellis, Chief Marketing Officer, MarketoTammy Lucas, CHDM, Vice President of Marketing, Best Western Hotels & ResortsStacey Milne, Vice President Portfolio Marketing Strategy & Planning, Marriott InternationalHari Nair, Global Senior Vice President, Expedia Media SolutionsLalia Rach, Ed. D., Founder & Partner, Rach EnterprisesDan Sweiger, Principal, PDB Hospitality ConsultingMichelle Woodley, Executive Vice President, Preferred Hotel GroupLouis Zameryka, Director, Global Accounts, Booking.comThe HSMAI Americas Board oversees the work of four key leadership groups, which consist of 84 thought leaders and subject matter experts that serve on the Sales Advisory Board, Marketing Advisory Board, Revenue Management Advisory Board, and Digital Marketing Council. The 2018 Americas Board will also monitor the implementation of HSMAI's new Organizational Membership program which has, to date, attracted 50 organizations. These organizational members will engage in a conversation about leading industry issues at the innovative new HSMAI Curate: An HSMAI Executive Insights Forum events to be held in April and September.

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