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Engaging guests with authentic experiences

HSMAI ·By Robert Gilbert
The state of the art in hospitality digital marketing involves engaging guests more proactively -- sometimes before they even think about connecting with you. That's a major takeaway from two of the big winners in HSMAI's 2018 Adrian Awards competition, which recently honored creativity and innovation in hospitality advertising, digital marketing, and public relations. Robert Gilbert, President of HSMAI, walks us through these award-wining performances.

HSMAI's Curate Event Explores AI and Innovation

HSMAI ·18 April 2019
McLean, VA - Hospitality industry senior executives from sales, marketing, and revenue management disciplines convened for Curate: An HSMAI Executive Insights Forum, on March 26, 2019 at Thompson Nashville in Nashville, Tennessee. The event, exclusive to companies that are Hospitality Sales and Marketing Association International (HSMAI) organizational members, generated thought-provoking conversations on issues of interest and relevance to all hospitality industry professionals."Spring Curate 2019 was a huge success by any measure," said HSMAI President and CEO Robert A. Gilbert, CHME, CHBA. "From the truly unique experience of our welcome reception at a Nashville recording studio, to the insights and ideas shared by our keynote speakers, to the challenges and opportunities identified through interactive brainstorming -- we're proud to have established Curate as one of the hospitality industry's premier events for thought leadership and innovation. None of it would be possible without the commitment of our Organizational Member companies, so we have to thank them for their vision and support."Forum presentations included, Hospitality as Entertainment by Colin Reed, Chairman and CEO, Ryman Hospitality Properties, in conversation with Kieran Donahue, Marriott International; What We Talk About When We Talk About AI, by Kimberly Nevala, Strategic Advisor, SAS; Experience AI in Action, hosted by Dan Wacksman, CHDM, Chair, HSMAI Marketing Advisory Board; and Solving Distribution at Warner Music Nashville by John Esposito, Chairman and CEO, Warner Music Nashville, in conversation with Flo Lugli, Navesink Advisory Group. There was also an interactive speed voting on hot-button issues, including AI, which was discussed throughout the program. See results below.KEY POLLING RESULTS ABOUT AI:My company has a clear definition and vision for AI:> Yes -- 23%> No -- 77%The biggest barrier to AI in my organization is:> Unclear definition and strategy -- 47%> Funding -- 25%> Lack of AI skills -- 17%> Ability to manage the data -- 5%> Concerns about job impact -- 4%> Ethical concerns or perceived risk -- 2%The biggest opportunity for AI in hotels will be:Price/revenue optimizationCustomer serviceMarketingOperationsOtherThe event was held for representatives of HSMAI's 61 Organizational Members, which include Diamond members: Accor, Best Western, Booking.com, Expedia Group, Hilton, IHG and Marriott; Emerald members: Hyatt, Interstate, and Wyndham, and Sapphire members: Atrium Hospitality; G6, Loews, Omni, Preferred; Radisson; Red Roof, White Lodging, and ZS. The Fall executive insights forum will be held at The Breakers in Palm Beach, FL. HSMAI Europe also holds two Curate forums each year. For more information on Curate and Organizational Membership, including a full list of members, visit www.hsmai.org/Curate2019.

HSMAI Las Vegas Chapter Advisory Board for 2019 Announced

HSMAI ·29 March 2019
(McLean, VA) The Hospitality Sales and Marketing Association International (HSMAI) is pleased to announce its Las Vegas Chapter's Advisory Board. The board is composed of a diverse range of travel and hospitality executives from a representative mix of HSMAI members.The HSMAI Las Vegas Advisory Board will be led by Chair Chris Flatt, executive vice president of hotel sales and marketing, Wynn Las Vegas and Encore. Flatt's 30+ year career began with sales for Hilton and continued with leading key sales, marketing, and planning initiatives at Mirage Resorts--including Treasure Island and Bellagio. She has been counted among the Top 50 Female Executives in the travel industry and HSMAI's Top 25 Extraordinary Minds in Sales, Marketing, and Revenue Optimization."Las Vegas is a unique market for hospitality," said Chris Flatt, HSMAI Las Vegas Advisory Board Chair. "I'm honored to help HSMAI provide valuable programming to hotel and travel professionals in the region in the year ahead that addresses their needs."Flatt will be joined by Chair-elect Gavin Mealiffe, vice president of sales, Tropicana Las Vegas. Mealiffe's nearly 30 years of hospitality industry experience includes sales leadership roles for several major hotels including the Beverly Hilton, The Mirage, and Las Vegas Hilton. In addition to HSMAI, he has industry affiliations with PCMA, ASAE, MPI, and IAEE.The 2019 HSMAI Las Vegas Advisory Board Members:Angie Dobney - Vice President, Gaming and Casino Sales - RainmakerJack Easdale - SVP, Revenue Management & Enterprise Analytics - Sands CorporationKen Gifford - Chief Revenue Strategist - Revenue Optimization*Ashley Lowe - Director of Sales, Las Vegas - Caesars Entertainment*Lisa Messina - Vice President of Sales - Caesars EntertainmentChris Meyer - Vice President of Global Sales - LVCVA*Nick Naggar - Vice President of Group Revenue Optimization - MGM Resorts InternationalPedram Pakneshan - Executive Director, Convention Sales -Wynn Las VegasVail Ross - Senior Vice President of Global Business Development & Marketing - STRStowe Shoemaker - Dean, Harrah College of Hospitality - UNLVTyler Stewart - Vice President of Convention Sales - Sands CorporationGus Tejeda - Director of Marketing - Four Seasons Hotels & ResortsAmanda Voss - Vice President Sales - MGM Resorts InternationalHSMAI Las Vegas Staff:Alison Francis-Smith, Managing DirectorArun Tanpanuwat, Director of Marketing*New 2019 Board MemberThe HSMAI Las Vegas Advisory Board oversees one of HSMAI's most dynamic chapters. Its education programming and professional networking events help carry out the global organization's mission of growing business at hotels and their partners--fueling sales, inspiring marketing, and optimizing revenue. Learn more at www.hsmailasvegas.org.

HSMAI Foundation Launches New Initiative to Build Hospitality Industry Talent Pipeline in Sales, Marketing and Revenue Management

HSMAI ·22 March 2019
The Hospitality Sales and Marketing Association International (HSMAI) Foundation today announced a new mission to tackle head-on a compelling, timely issue the hospitality industry is facing: talent and leadership development in sales, marketing, and revenue management. The foundation's reenergized efforts include an initiative with the U.S. Chamber of Commerce Foundation Hiring our Heroes, a new partnership to help better qualify interest with Aethos' respected skill assessment psychometrics, and a joint effort with International CHRIE to help better attract and educate hospitality talent. In addition, a new fundraising campaign has been launched to help support the talent needed to continue driving the industry's top-line revenue goals - spearheaded by the Foundation's new chairman, Agnelo Fernandes, chief strategy officer, and executive vice president for California's Terranea Resort; Honorary Campaign Chair Mike Leven, CEO, Georgia Aquarium; and Campaign Committee Chair Michelle Woodley, president, Preferred Hotels. The Foundation will collaborate industry-wide throughout 2019 to implement initiatives that attract, develop and engage talent in sales, marketing, and revenue management."With an industry unemployment rate under four percent and more than 200,000 reported vacancies in sales, marketing, and revenue management positions, we knew we had to act quickly to remedy the industry's ongoing struggle to attract, develop and engage quality talent," said Fran Brasseux, president of the HSMAI Foundation. "We are thrilled to be forming new partnerships with industry experts, and to have such a remarkable roster of seasoned leadership on our side, to begin tackling these challenges. With our new military spouse hiring plan in partnership with the US Chamber of Commerce Foundation and our partnerships with Aethos and International CHRIE, we have solid players in place to help us create a sustainable road map to success for the betterment of our industry."In January during the Adrian Awards, the Foundation launched an aggressive, industry-wide capital campaign to raise $3 million to develop programming, fund research, build strategic partnerships and develop tools to strengthen the pipeline for sales, marketing and revenue management talent. World-leading augmented hospitality group Accor has stepped up to the plate as the first top-level donor with a commitment to help jumpstart initiatives."We're thrilled to contribute to the Foundation's efforts and honored to be part of the first military spouse fellowship program launching this summer," said Jeff Doane, senior vice president, sales & marketing, North & Central America, Accor. "It's the responsibility of those within the industry to help remedy the workforce crisis. We're excited to partner with HSMAI to lead this charge in talent recruitment and development and hope that our peers will follow suit."Throughout the year, new strategic partners, Hemsworth Communications and Ideas Collide will support the Foundation in public relations, advertising, and marketing efforts to reach target audiences, including veterans, military spouses, professionals seeking second careers and women via informative and interactive outreach.For more information on the HSMAI Foundation's initiatives or to get involved, visitwww.hsmaifoundation.org.ABOUT THE HSMAI FOUNDATIONThe HSMAI Foundation is a 501 C3 organization established in 1983 to serve as the research and educational arm of the Hospitality Sales and Marketing Association International. Based in Mclean, VA with an extensive knowledge base and connections across the globe, the Foundation's mission is to elevate the overall caliber and performance of sales, marketing and revenue management professionals in the global hospitality industry by driving initiatives that will attract new talent, develop emerging talent, and engage existing talent. With the rollout of it's $3 million capital campaign, partnerships with industry movers and shakers, and a board of seasoned industry professionals, the HSMAI Foundation has a long-term vision and roadmap to accomplish its mission of becoming the industry's employment brand and to heighten business performance by building excitement around careers in the industry.

HSMAI Honors Greater New York as Chapter of the Year

HSMAI ·21 March 2019
"Our chapters continue to develop innovative programs and events that help members improve revenue performance for their hotels and their partners," said Fran Brasseux, HSMAI executive vice president. "We are proud to honor these talented chapters for their outstanding work."At the Leadership Conference, HSMAI recognized chapters in the Americas Region for Leadership, Communications, Education, Membership, Partnership, and Special Events.This year's Frank W. Berkman Best of the Best winners are:Leadership Award WinnersBrian Hall, Missouri ChapterVicki Gideon, Oregon ChapterDarline Dondl, Central Florida ChapterJennifer Schlabach, Austin ChapterLarge Chapter WinnersArizona: Communications, PartnershipNew York: Education, Partnership, Special EventsSouth Florida: MembershipMedium Chapter WinnersBoston: MembershipDallas/Fort Worth Metroplex: EducationCentral Florida: Communications, PartnershipHawaii: Special EventsSmall Chapter WinnersAustin: CommunicationsBritish Columbia: Membership, PartnershipMissouri: Special EventsNorth Carolina: EducationSouthern Colorado: EducationCollegiate Chapter of the YearJMU: James Madison University (Washington DC Parent Chapter)Conference highlights included "deep dives" into critical topics for chapters, including memberships, volunteering, partnerships, recruiting, and profitability. The conference kicked off with the great debate "To Have or Not to Have a Chapter," with speakers Fran Brasseux and President of Mariner Management, Peggy Hoffman. Attendees were treated to an insightful discussion on how to help the lives of military spouses by brining new talent into hospitality by Lindsay Teplesky, Deputy Director, Corporate Fellowship Program, Hiring our Heroes, U.S. Chamber of Commerce Foundation and Fran Brasseux. Attendees also gathered around the campfire to share ideas and collaborate to solve their most glaring challenges.The HSMAI Hotel Sales Professional of the Year Award recipients were also honored. Amy Champagne, Director of Sales & Catering, Antlers Hotel, was recognized as the Hotel Sales Professional of the Year in the On-property category. Laura Dinu, Director, Groups & Meetings, Global Sales Americas, IHG, was selected as the Above-property Hotel Sales Professional of the Year Award recipient.The conference was renamed the HSMAI Mike Leven Leadership Conference following a generous donation from the Mike and Andrea Leven Foundation in 2013. The conference was made possible by Conference Partners: The Michael and Andrea Leven Family Foundation, The Broadmoor, and Colorado Gray Line.

HSMAI Celebrates Amy Champagne and Laura Dinu as Hotel Sales Professionals of the Year

HSMAI ·15 March 2019
McLean, VA - The Hospitality Sales and Marketing Association International (HSMAI) is pleased to announce the HSMAI Hotel Sales Professional of the Year Award recipients. Amy Champagne, Director of Sales & Catering, Antlers Hotel, will be recognized as the Hotel Sales Professional of the Year in the On-property category. Laura Dinu, Director, Groups & Meetings, Global Sales Americas, IHG, has been selected as the Above-property Hotel Sales Professional of the Year Award recipient. Champagne and Dinu will be honored with the awards at HSMAI's Mike Leven Leadership Conference, March 18-19, at The Broadmoor in Colorado Springs, CO.The HSMAI Hotel Sales Professional of the Year Awards honor individuals that exemplify strong sales performance producing measurable results and demonstrate excellence in the following areas: creativity and initiative; sales acumen; innovative leadership; and advancement of the discipline."HSMAI is proud to honor Amy and Laura for their outstanding achievements in hotel sales," said Robert A. Gilbert, CHME, CHBA, president & CEO of HSMAI. "They are succeeding through a combination of innovation and teambuilding that should be models for the industry."Amy Champagne, Director of Sales & Catering at the Antlers Hotel in Colorado Springs, CO, will receive HSMAI's On-property Hotel Sales Professional of the Year Award. Champagne began her career at the Antlers Hotel in 2000 as a front desk agent. Over the years, has cross trained in all facets of hotel operations. Champagne left the Antlers in 2012 for a position that encompassed overseeing multiple select service properties. She returned to her home at the Antlers in 2015, and was promoted to her current position in February 2018, where she oversees the onsite day to day successful operation of sales, catering, and marketing productions. Since obtaining her current role, Champagne has exponentially increased the hotel's overall revenue and cultivated a team passionate to provide the best guest experience in the city.Champagne was especially cited for her leadership in the promotion and advancement of the sales discipline at the regional and local level, serving as a leader of HSMAI Southern Colorado Chapter and supporting and mentoring colleagues at her hotel and community. She also demonstrated sales and business acumen - from her keen business development skills to her work maximizing food & beverage spend on property and creatively utilizing hotel function space and partnerships to drive revenue in the slower season.Laura Dinu, Director, Groups & Meetings, Global Sales Americas, IHG, will be honored as the recipient of HSMAI's Above-property Hotel Sales Professional of the Year Award. Dinu leads the Corporate Group and Intermediary Sales, USA for IHG, based in San Francisco, CA. In this role, she and her team are responsible for delivering groups and meetings business to all IHG hotels globally. An experienced leader with more than 15 years working in the Domestic, International Group, and Luxury Segments, Dinu helps guide her team to find strategic ways to build IHG's customers business, and IHG's partnerships. Prior to joining IHG, Dinu worked for Omni Hotels & Resorts in a global capacity in New York City and San Francisco, overseeing their regional offices. Dinu's experience also includes various roles in New York City, primarily focusing on luxury brands such as Peninsula and St. Regis.Dinu was especially cited for demonstrated sales and business acumen, going beyond the hotel business to the business of hotels to drive results. She leveraged her more than 15 years' experience in the industry to drive significant growth from the corporate and association sectors, increase IHG's support of and engagement with the events industry at the national level (and in key markets), and increase profitability for her hotels. She also showed innovative leadership, successfully implementing new ideas that created a new dimension of performance.

HSMAI Washington DC Chapter Announces Board Chair and Appointments

HSMAI · 7 February 2019
WASHINGTON - HSMAI Washington DC Chapter, which serves hospitality professionals throughout the Washington metropolitan area, today announced the appointment of a new chair, chair-elect and two members to its advisory board.Sheila Hession, executive director of sales at the MGM National Harbor resort in Oxon Hill, Maryland, will serve as advisory board chair joined by the chair-elect, Leticia Proctor, senior vice president of sales, marketing & revenue management for Donohoe Hospitality Services, Bethesda, Maryland, and two new board members, Vanessa Wilson, director of sales & marketing for the Hilton Washington DC National Mall, and Lajja Ashar, PS area manager for Booking.com (USA) Inc., both in Washington."Sheila Hession, Leticia Proctor, Vanessa Wilson and Lajja Ashar are talented and accomplished leaders with extensive hospitality sales and operations experience," said Ellen Wilson, managing director of the HSMAI Washington DC Chapter. "We are fortunate to have their insights and vision on our board."Hession, a 30-year hospitality industry veteran, joined HSMAI Washington DC Chapter's advisory board in September 2017. Before joining MGM National Harbor, she was director of sales and marketing at the Willard InterContinental hotel in Washington, regional director of sales with Davidson Hotels & Resorts and director of sales and marketing for the L'Enfant Plaza Hotel and Washington Court Hotel on Capitol Hill, both in Washington. Prior to that, she served in leadership roles at the Omni Shoreham Hotel, Washington, and Hyatt Hotels Corporation.Proctor, who joined the advisory board in 2017, is responsible for the development and implementation of Donohoe Hospitality Services' sales, marketing and revenue management efforts at the national, regional and property levels. During her career of more than 20 years, she served as senior vice president of sales, revenue management & digital strategies for PM Hotel Group, Washington; regional director of sales for Hersha Hospitality Management; area director of sales and marketing for Kimpton Hotels; and director of sales and marketing for Crestline Hotels and Resorts, Remington Hotels and Resorts and the former Holiday Inn Select Bethesda.Wilson, a 20-year hospitality veteran, previously was director of sales & marketing for the Hilton Alexandria Mark Center in Virginia, the Hilton Washington DC North/Gaithersburg hotel in Maryland, DoubleTree by Hilton Hotel Washington DC and the Churchill Hotel Near Embassy Row in Washington.Ashar, who has worked in sales and marketing for more than 14 years, is responsible for leading Booking.com's multiple account management teams that oversee the accommodations in Washington, Maryland, Virginia, West Virginia and Delaware. Earlier in her career, she served InterContinental Hotels Group, was area revenue director and sales director for hotel management companies and worked in product marketing and merchandising for Johnson & Johnson and Kraft Foods.Other HSMAI Washington DC Chapter board members include Iman Butler, director of group sales for the Washington Marriott Wardman Park; Linda Caruso, director of sales & marketing for the Hyatt Centric Arlington in Virginia; Jennifer Hill, vice president of client engagement for Kalibri Labs in Washington; Carol Motley, director of convention sales for Destination DC; Jennifer Phillips, area director of revenue management for Marriott International in Bethesda, Maryland; and Suzanne Shogren, regional director, ownership group services, for Cvent in Tysons Corner, Virginia.About HSMAI Washington DC ChapterHSMAI Washington DC Chapter is an affiliate of the Hospitality Sales and Marketing Association International, an individual membership organization based in McLean, Virginia, composed of more than 7,000 members worldwide, with 40 chapters in the Americas Region.HSMAI is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights and expertise to fuel sales, inspire marketing and optimize revenue through programs including the Adrian Awards and Revenue Optimization Conference.Click HERE to join HSMAI. For more information, go to www.hsmaidc.org.

Hospitality's Marketing Gurus Honored at HSMAI Adrian Awards

HSMAI ·24 January 2019
Excitement was in the air as the Hospitality Sales and Marketing Association International (HSMAI) hosted its annual Adrian Awards Dinner Reception and Gala honoring excellence in travel advertising, digital marketing, and public relations. More than 850 industry professionals gathered at the New York Marriott Marquis to celebrate the standout campaigns of the past year and the awesome individuals behind them."We received a lot of impressive entries this year, but tonight's winners are truly the creme de la creme," said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. "Adrian Award-winning campaigns incorporate strong elements of originality, embrace technology, and also generate real measurable results for their brands."Established in 1956, the Adrian Awards recognize marketing achievements in hospitality across multiple segments of the industry. Award winners are selected by senior industry and media experts from nearly 1,200 entries, for entry divisions: advertising, digital marketing, public relations, and integrated marketing. Gold Award winners across these categories were recognized during the Adrian Awards Dinner Reception, which was co-sponsored by HSMAI, Google, and TravelClick. Platinum winners were selected from outstanding Gold Award winners.Best of Show Awards, the pinnacle of the evening, were presented to Platinum Award winners from three divisions--digital marketing, public relations, and advertising--as follows:Digital Marketing "Best of Show" - AccorHotels: Seeker CampaignPublic Relations "Best of Show" - Westin Hotels & Resorts and its agency, MFA, a Finn Partners Company: Westin Launches CSR Program to Upcycle Hotel Bed Linens, Transforming Them into Children's Pajamas(Tie) Advertising "Best of Show" Marriott International and its agency, mcgarrybowen: Golden Rule Campaign (Courtyard, Fairfield, Four Points & SpringHill Suites)(Tie) Advertising "Best of Show" - Explore St. Louis: Sterling K. Brown Advertising Series(Tie) Advertising "Best of Show" - Marriott International: Marriott Hotels and HK7s Innovation in Advertising CampaignAdvertising Platinum Winners: Company; AgencyThe Aruba Tourism Authority; Concept FarmExplore St. LouisHilton Garden Inn; GSD&MMarriott International; mcgarrybowenMarriott InternationalWyndham Hotels & ResortsDigital Marketing Platinum Winners: Company; AgencyAccorHotelsBermuda Tourism Authority; MilesBest Western Hotels & Resorts; Ideas CollideCurio Collection by Hilton; I.D.E.A.Margaritaville Resort Orlando; Concept FarmMarriott RewardsNewfoundland and Labrador Tourism; TargetVISIT PHILADELPHIA and the Pennsylvania Convention Center AuthorityPublic Relations Platinum Winner:Company; AgencyBeverly Wilshire, a Four Seasons Hotel; C&RBrand USAMajor Food Group; NJF, an MMGY Global CompanyMarriott InternationalMarriott InternationalMurphy Arts District; NJF, an MMGY Global CompanyThe Plaza, a Fairmont Managed HotelRoyal Caribbean International; Weber ShandwickWestin Hotels & Resorts; MFA, a Finn Partners CompanyIntegrated Marketing Campaign Platinum Winner:Company; AgencyTourism AustraliaGold Award winners' submissions were showcased on digital displays at the Adrian Awards Dinner Reception and featured during the Gala stage presentations. "The Adrian Awards winners raise the bar for the travel industry as a whole to be a place of creativity and innovation," said Fran Brasseux, HSMAI Executive Vice President. Selected by a panel of senior industry executives, The HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization for 2018 were honored by HSMAI in a reception and also recognized on stage during the Gala.Additionally, the distinguished careers of three industry leaders were celebrated with HSMAI Lifetime Achievement awards. Steve Bartolin, Chairman of The Broadmoor, was honored with the 2018 Winthrop W. Grice Award for Public Relations. Stephen Powell, most recently SVP Worldwide Sales for IHG prior to retirement, was the recipient of the inaugural HSMAI Award for Lifetime Achievement in Hospitality Sales. Harris Rosen, President and CEO, Rosen Hotels & Resorts, was celebrated with the Albert E. Koehl Award for Hospitality Marketing. The first-ever Facebook Mobile Video Award went to Sheraton for its Halo campaign.The Corporate Social Responsibility Award was presented to four recipients:Aqua-Aston Hospitality: "Reef Safe" CampaignHersha Hospitality: EarthView ProgramHilton Hotels and Resorts: "Travel with Purpose - Where Responsibility and Hospitality Meet" CampaignMicato Safari: "AmericaShare" CampaignIncluded in BizBash's Top 100 Events in New York, the event's photos reflect the pride and excitement felt by award winners for being recognized and honored at Adrian Awards Dinner Reception and Gala. Please credit Natural Expressions NY for HSMAI when using event photos.For more information about the Adrian Awards, visit www.adrianawards.com. To interview an HSMAI spokesperson about the event and the winners, please contact Andrea Bomar at abomar@hsmai.org.

HSMAI Announces 2019 Americas Board and Executive Committee

HSMAI ·18 January 2019
The Hospitality Sales and Marketing Association International (HSMAI) proudly announces its 2019 Americas Board of Directors and Executive Committee. The board is composed of a diverse range of travel and hospitality executives from a representative mix of HSMAI members."As we look to the year ahead, we're happy to report that the individuals on the 2019 HSMAI Americas Board are well suited to leading our organization during a time of innovation and rich possibilities for the hospitality industry," said Robert A. Gilbert, CHME, CHA, president & CEO of HSMAI. "The Americas Board members are purposeful, inventive, and definitely up to the task of ensuring that it is a a value-filled year for HSMAI members and other hospitality professionals."Entering his second year as Chair of the HSMAI Americas Board, Mark Thompson, CHBA, CHDM, Senior Vice President of Tourism of VisitDallas, noted some goals for the year, "As we enter only the second year of offering Organizational Membership, the HSMAI Americas Board is proud to be extending the benefits of this new membership category to more than 60 world-class hotel and travel organizations," said Thompson. "The board looks forward to continuing to develop successful program offerings, such as Curate, for these organizational members, but we are also increasingly committed to continuing to deliver exceptional programming and resources to HSMAI's individual members and other travel professionals within the Americas at both national and chapter levels."HSMAI Americas Executive Committee members:Chair: Mark Thompson, CHBA, CHDM, Senior Vice President of Tourism, VisitDallasChair Elect: Marina MacDonald, CHDM, Chief Marketing Officer, Red Roof InnVice Chair: John Washko, Vice President of Exhibition & Convention Sales, Mohegan SunSecretary-Treasurer: Andrew Rubinacci, CHSP, Senior Vice President of Revenue Management and Global Distribution, Omni Hotels & ResortsImmediate Past Chair: Jeff Senior, Vice President of Marketing, KSL ResortsPresident: Robert Gilbert, CHME, CHA, President & CEO, HSMAI2019 HSMAI Americas Board Members:Calvin Anderson, CRME, Head of Commercial, Oyo HotelsChris Anderson, Academic Director, Cornell UniversityBrian Berry, Senior Vice President of Global Revenue Management, Hyatt HotelsKatie Briscoe, President, MMGY GlobalDerek DeCross, Senior Vice President of Global Sales, IHGKieran Donahue, Vice President of Brand Marketing & Digital Americas, Marriott InternationalAgnelo Fernandes, Chief Strategy Officer & Executive Vice President of Revenue, Terranea Resort; Chair, HSMAI FoundationAndre Fournier, Executive Vice President of Sales, Marketing & Revenue, CoralTree Hospitality GroupBruce Gudenberg, Executive Director of Industry Relations, Hilton WorldwideBrian Hall, Chief Marketing Officer, Explore St. LouisJay Hubbs, CHDM, Senior Vice President of eCommerce, Remington HotelsMichael Innocentin, Vice President, E-Commerce & Digital, North & Central America, AccorHotelsMatt Jones, Head of Analytics, Travel, GoogleSarah Kennedy, Chief Marketing Officer, MarketoTammy Lucas, CHDM, Vice President of Marketing, Best Western Hotels & ResortsFlo Lugli, Principal, Navesink Advisory Group LLCHari Nair, Global Senior Vice President, Expedia Group Media SolutionsGarth Peterson, CRME, Area Manager - American Sales, IDeaS Revenue SolutionsMark Theis, Vice President of Sales Strategy & Operations - Americas, Hyatt HotelsMichelle Woodley, President, Preferred Hotels & ResortsLou Zameryka, Regional Director of Global Chains, Booking.comThe HSMAI Americas Board oversees three essential leadership groups, which comprise thought leaders and subject matter experts that serve on the Sales Advisory Board, Marketing Advisory Board, and Revenue Management Advisory Board. The 2019 Americas Board will also continue to support HSMAI's newOrganizational Membership program which has, to date, attracted more than 60 organizations. These organizational members engage in conversations about leading industry issues at the innovative new HSMAI Curate: An HSMAI Executive Insights Forum events held twice each year.

HSMAI Reveals the 2018 Gold Adrian Awards Winners for Excellence in Travel Marketing, Advertising, and Public Relations

HSMAI ·15 January 2019
The Hospitality Sales and Marketing Association International (HSMAI) is pleased to announce the Gold Winners of the 2018 Adrian Awards, which honor outstanding advertising, digital marketing, and public relations in hospitality. Platinum and Best of Show winners will be unveiled at the HSMAI Adrian Awards Dinner Reception and Gala on January 22 at the New York Marriott Marquis.After receiving close to 1,200 entries, HSMAI will present Gold Awards to one of the largest groups of winners in the Awards' history, including 104 awards in Public Relations, 25 in Integrated Marketing, 89 in Digital Marketing, and 48 in Advertising. The 200 judges for this year's awards are prominent members of the travel industry and subject-matter experts in advertising, digital marketing, media, and public relations.View the complete list of Gold Award winners on the Adrian Awards website."The Adrian Awards are a rare opportunity to recognize the exceptional work being done in travel marketing," said Fran Brasseux, executive vice president of HSMAI. "But just as importantly, we are also putting a well-deserved spotlight on the exceptional people behind that outstanding work."At the Adrian Awards Dinner Reception, co-sponsored by HSMAI, Google, and TravelClick, Gold winners' submissions will be showcased on digital displays and honored during the dinner reception. Winners of the Gold Adrian Awards are considered for Platinum Adrian Awards and the "Best of Show" Awards, the Adrian Awards' highest honor, which will be announced at the Adrian Awards Gala. All winning work will be showcased in the Winners Gallery on www.adrianawards.com following the Gala.Two new awards will also take center stage at the Adrians this year. The first Facebook Mobile Video Award will be handed out as well as HSMAI honors for Leaders in Corporate Social Responsibility.The Adrian Awards also celebrate lifetime achievements in hospitality sales, marketing, and public relations. Harris Rosen, President and CEO, Rosen Hotels & Resorts, will be honored with the Albert E. Koehl Award for Hospitality Marketing. Steve Bartolin, Chairman of The Broadmoor, has been selected as the recipient of the 2018 Winthrop W. Grice Award for Public Relations. Stephen Powell, most recently SVP Worldwide Sales for IHG prior to retirement, is the recipient of the inaugural HSMAI Award for Lifetime Achievement in Hospitality Sales.In addition to celebrating outstanding travel advertising, digital marketing, and public relations campaigns, HSMAI's Adrian Awards Dinner Reception and Gala offers hospitality professionals an opportunity to connect for an evening of celebration with nearly 1,000 peers from their industry. Tickets can be purchased at www.adrianawards.com. HSMAI will also host the 2019 Digital Marketing Strategy Conference at the New York Marriott Marquis, January 23. For more information, visit www.hsmai.org/digitalconference.For more information and to inquire about a media pass to the HSMAI Adrian Awards Gala, please contact Andrea Bomar at abomar@hsmai.org.

Mohegan Sun Executive Recognized as a Leader in Hospitality Marketing Senior Vice President George Galinsky Awarded 2018 HSMAI Adrian Award

HSMAI ·12 December 2018
Mohegan Sun is pleased to announce that George Galinsky, senior vice president of marketing communications for Mohegan Gaming & Entertainment, has been selected as one of the Top 25 Most Extraordinary Minds of 2018 by Hospitality Sales & Marketing Association International (HSMAI). The a ward honors the top leaders in sales, marketing and revenue optimization during the HSMAI Adrian Awards that takes place in January 2019, during which the most innovative hospitality, travel and tourism accomplishments in the past year are honored by industry colleagues. The recognition comes after the successful rollout of season two of BackofHouse.TV, developed by Galinsky, which gives viewers a glimpse into the lives of eight inspiring Mohegan Sun employees as they maneuver through grand openings, big celebrity events & incredible concerts. "George Galinsky's recognition as one of the top marketing leaders in resort hospitality comes as no surprise," said Mario Kontomerkos, chief executive officer, Mohegan Gaming and Entertainment. "Along with launching the second season of Mohegan's one-of-a kind online digital series, "Back of House," George and his team have also helped propel the MGE brand forward and further position us as a leader in premier entertainment and gaming destination development. We look forward to his team's support on all of MGE's current and future domestic and international development projects."Selected by a panel of senior industry executives, the "Top 25" awardees are high achievers who stand out because of their ability to create cutting-edge marketing programs, triumph in challenging situations and generate measurable gains for leading brands.Galinsky was also just honorably named part of the Masters Circle by the Association of National Advertisers (ANA) where he will work with leading chief marketing officers on the Brand Experience & Innovation Leadership committee. His team, along with leading communications partners, together have won multiple travel and tourism industry awards, as well as advertising, public relations and social media awards since 1999 when Galinsky first joined Mohegan.Galinsky has been a member of the Mohegan Gaming and Entertainment executive team sin ce June 2014. He is responsible for overseeing marketing communications, brand strategy and channel execution for all resort and casino communications including the highly successful MGE flagship destination, Mohegan Sun.To learn more about Mohegan Gaming and Entertainment's resort destinations, visit mohegangaming.com. Further information on Mohegan Sun can be found at mohegansun.com, and its original digital series at backofhouse.tv. Details on HSMAI's annual Adrian Awards are shared on adrianawards.com/ and the ANA on anamasterscircle.com.ABOUT MOHEGAN SUN: Owned by Mohegan Gaming & Entertainment, Mohegan Sun is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to three unique casinos, 1,600 deluxe hotel rooms, 2 world-class spas, a golf course, over 90 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter and Instagram @mohegansun, view us on YouTube and find us on Snapchat at username MoheganSun.

Marketing in a Digital World: Best Practices and Innovations for Hoteliers at HSMAI's Digital Marketing Strategy Conference

HSMAI ·11 December 2018
The Hospitality Sales and Marketing Association International (HSMAI) will bring together senior hotel and travel marketing professionals at its 2019 HSMAI Digital Marketing Strategy Conference on January 23 at the New York Marriott Marquis. Conference attendees will gain strategy-focused insights and solutions into "Marketing in a Digital World" from presentations with practical applications, thought-provoking conversations, and exposure to the latest tools to drive revenue and engage guests. HSMAI's 2019 Digital Marketing Strategy Conference will take place the day after the HSMAI Adrian Awards Gala."The hospitality industry has its name for a reason; it's all about people and making them feel welcome, and making their travel experiences seamless, and memorable--from start to finish," said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. "And so, for the 2019 HSMAI Digital Marketing Strategy conference, we'll be zeroing in on the customer journey."In keeping with this emphasis on the customer journey, this year's conference speakers and sessions will address new developments in marketers' efforts--online and off--to connect with, track, and influence consumers throughout all phases of their travel.Opening Keynote: Marketing in the Age of AssistanceThe one-day conference will be kicked off by Keynote Gopi Kallayil, chief evangelist of brand marketing at Google, who will explain how successful brands improve personal assistance and reduce friction at consumer touchpoints. Chief Marketing Officer Panel: A View from the TopAttendees will be treated to a candid panel discussion featuring leading chief marketing and digital officers on marketing hotels in a digital world. Digital Talks: Insights Worth SharingIn 7-minute, lightning-round style talks, executives will share case studies and ideas for driving revenue and profit that attendees can apply to their own properties or can gain better understanding of key high-level concepts. The Promise of AIAI is an overused buzzword. Are hotels ready for the reality of it? David Atkins, principal and co-founder of Digital DNA Infusion, will discuss how the first "killer" app for artificial intelligence that could impact hospitality, travel, and tourism is coming sooner than most hoteliers think. When it does, it will likely cause massive, wide-ranging impacts to all aspects of hospitality, travel, and tourism similar to those that accompanied the interstate highway system in the United States. Breakout Sessions on Priority Issues for Hospitality MarketersThe 2019 HSMAI Digital Marketing Strategy Conference will also feature 12 breakout sessions--more to choose from than in previous years--throughout the day. Attendees can look forward to exploring diverse topics, including the following: traveler data trends and booking behavior, influencer marketing, legal considerations for digital marketing, personalized marketing, optimizing user interface and the consumer's booking portal experience, and harnessing digital opportunities to inform pricing decisions. The breakout sessions have been categorized into 3 topic tracks: Marketing Strategy, Digital Tactics, and Cross-Discipline Integration.Thank you to HSMAI's conference partners. Silver: BCV, Booking.com, Cendyn, Milestone, Tambourine, and TravelClick. Bronze: DerbySoft, Expedia Group Media Solutions, HEBS Digital, IDeaS - A SAS Company, Knowland, Koddi, Stackla, TRACK Hospitality, and Triptease. To learn more about partnership opportunities, please contact Elise Rhinehart at erhinehart@hsmai.org.Early registration rates available until December 21, 2018. Hotel group rates also available. View the full agenda for additional information and to register for the event. Media passes are available by contacting Andrea Bomar at abomar@hsmai.org.

HSMAI Successfully Launches ROC Middle East In Dubai

HSMAI · 7 December 2018
On December 4, for the first time in the association's history, the Hospitality Sales and Marketing Association International (HSMAI) hosted its renowned Revenue Optimization Conference (ROC) in Dubai. This was ROC's fifth global event of the year, other ROC locations include The United States, The Netherlands, Singapore, and Brazil. ROC's hugely successful launch at Madinat Jumeirah brought together Revenue Management, Distribution, Sales and Marketing executives in the hotel industry with a programme compiled of education, collaboration and innovation. Each year, ROC delivers the most compelling and comprehensive revenue management event for the hotel industry."The Middle East is one of the most rapidly expanding markets for hospitality--we're pleased to bring timely insights into revenue optimization to the region's hotel professionals," said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.The inaugural event attracted 200 hotel commercial executives, travel technology and key partners in the hospitality industry, with professionals travelling from throughout the middle east as well as internationally to attend. The one-day general session strategy conference featured an opening keynote presentation on global consumer trends by Lorraine Sileo, SVP, research and business operations, of PhocusWright, Inc. Additional programming throughout the day included panels on pricing strategy, digital marketing, key revenue management topics, and did not miss on covering MICE and the value proposition of hotel restaurants and bars.HSMAI ROC Middle East also featured an impressive partner showcase; Gold Partners included Almosafer, Cendyn and Duetto; Silver Partner included Illusions, iWTX, Jumeirah and Tajawal; amongst another 19 Bronze and support partners."HSMAI is delighted that ROC has been so well received by both our regional and international attendees, and we are excited to showcase an even more compelling line up of speakers and discussions next year. HSMAI is committed to growing business for hotels and their partners, and we are the industry's leading advocates for intelligent, sustainable hotel revenue growth. We look forward to further engaging with the regional hospitality community and expanding our network of hotel professionals and partners to provide them with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue in the Middle East', said Mona Faraj, managing director of the HSMAI Middle East Chapter.To learn more about HSMAI and becoming a member please visit the HSMAI Middle East website

HSMAI Honors Steve Bartolin and Harris Rosen with Lifetime Achievement Awards

HSMAI · 6 December 2018
The Hospitality Sales & Marketing Association (HSMAI) is pleased to announce the recipients of the 2018 HSMAI Lifetime Achievement Awards in marketing and public relations.Harris Rosen, President and CEO, Rosen Hotels & Resorts, will be honored with the Albert E. Koehl Award for Hospitality Marketing. Steve Bartolin, Chairman of The Broadmoor, has been selected as the recipient of the 2018 Winthrop W. Grice Award for Public Relations. HSMAI will recognize Rosen and Bartolin at theAdrian Awards Dinner Reception and Gala on January 22, 2019, at the New York Marriott Marquis.The HSMAI Lifetime Achievement Awards recognize individuals who have spent a major portion of their careers in the hospitality and travel profession and have contributed to the betterment of the industry in a significant and lasting way, over an extended period of time."HSMAI is proud to recognize Harris and Steve for their dedication to advancing the growth of the global hospitality industry throughout their remarkable careers," said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. "We look forward to presenting Steve with the Winthrop W. Grice Award for Public Relations Harris with the Albert E. Koehl Award for Hospitality Marketing at this year's Adrian Awards."As President and COO of Rosen Hotels & Resorts, Harris Rosen is Florida's largest independent hotelier. Founded in 1974, Rosen Hotels & Resorts currently features a collection of nine Central Florida hotels providing 6,694 guestrooms--approximately six percent of the Central Florida inventory. Rosen was an innovator and renegade in hotel pricing in Orlando in the 1970's and 1980's. He pioneered revenue management and demand-based pricing in a manner that achieved performance premium in a very competitive market. Rosen Hotels & Resorts owns several subsidiaries that create synergy and maximize operational efficiencies, including Millennium Technology Group, a leading provider of quality IT products and telecommunications services for the hospitality industry, and ProvInsure, Rosen's insurance agency and risk management consulting company.An impassioned philanthropist, Rosen donated a 20-acre site at the foot of Rosen Shingle Creek and $10 million to the University of Central Florida (UCF) to develop the Rosen College of Hospitality Management. Rosen also funds a $2.5 million dollar scholarship endowment for UCF that is matched by the state of Florida and is funding a planned future expansion of the much acclaimed college.Steve Bartolin served as President and CEO of The Broadmoor in Colorado Springs, Colorado, for 24 years. In 2015, Steve was named Chairman of The Broadmoor and its related businesses which include The Ranch at Emerald Valley, Cloud Camp, Seven Falls, The Broadmoor Fishing Camp, The Manitou & Pikes Peak Cog Railway, and Broadmoor Development Company. With the acquisition of Sea Island Resort, he was named President of the newly formed Broadmoor-Sea Island Company. Under Bartolin's stewardship, The Broadmoor has been the longest-running consecutive winner of both the prestigious AAA Five Diamond and Forbes Travel Guide Five-Star Awards. The resort also received numerous awards for exceptional customer service.Bartolin was named 1997 Resort Executive of the Year and 2005 Colorado Hotelier of the Year, and in 2009, he was inducted into the Colorado Lodging Hall of Fame. He has also been an active member of the AH&LA Resort Committee and played an active role in governmental affairs advocating for the hotel industry.Tables and tickets for the HSMAI Adrian Awards Dinner Reception and Gala are still available for purchase. For additional information on the HSMAI Adrian Awards and the HSMAI Lifetime Achievement Awards,visit www.adrianawards.com.

HSMAI Honors Stephen Powell with Award for Lifetime Achievement in Hospitality Sales

HSMAI · 5 December 2018
The Hospitality Sales & Marketing Association (HSMAI) is pleased to announce Stephen Powell as the recipient of the inaugural Award for Lifetime Achievement in Hospitality Sales. HSMAI will recognize Powell at the Adrian Awards Dinner Reception and Gala on January 22, 2019, at the New York Marriott Marquis.The HSMAI Award for Lifetime Achievement in Hospitality Sales recognizes individuals who have spent a major portion of their careers in the sales profession and have contributed to the betterment of the industry in a significant and lasting way, over an extended period of time.HSMAI is proud to honor Stephen for his impressive career marked by innovative contributions to the hotel sales profession globally," said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. "We look forward to presenting Stephen with the Lifetime Achievement in Hospitality Sales Award at this year's Adrian Awards."Stephen Powell's 40-year career in the sales and marketing industry included positions in corporate management as well as on-property with InterContinental Hotels Group, Starwood Hotels and Resorts, Sheraton Hotels and Resorts, Loews Hotels, and Fairmont Hotels. His innovative marketing and sales strategies were supported by the integration of advertising, promotions, channel management, call centers, offshoring, and direct sales. Powell has worked extensively with global markets with experience in the USA, Europe, Africa, Middle East, UKI and Asia including Greater China. He was an active member of the HSMAI Chief Sales Officer Executive Roundtable from 2010-2015.Tables and tickets for the HSMAI Adrian Awards Dinner Reception and Gala are still available for purchase. For additional information on the HSMAI Adrian Awards and the HSMAI Lifetime Achievement Awards,visit www.adrianawards.com.

HSMAI Names Top 25 Extraordinary Minds of 2018

HSMAI ·30 November 2018
MCLEAN, VA --The Hospitality Sales and Marketing Association International (HSMAI) will celebrate 25 hospitality professionals as the 2018 HSMAI Top 25 Extraordinary Minds in Sales, Marketing, and Revenue Optimization at the HSMAI Adrian Awards Gala and a private reception on January 22, 2019 at the New York Marriott Marquis.Every year, 25 of the hotel and travel industrys best and brightest are selected by a panel of senior industry executives for the HSMAI Top 25 for demonstrating innovative thinking and exceptional results in the preceding 18 months.HSMAI is proud to draw well-deserved attention to the remarkable contributions of these 25 sales, marketing, and revenue optimization leaders, said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. The drive and creative thinking of the Top 25 Extraordinary Minds fuel advancement and inspire innovation across our industry, in addition to contributing to the success of awardees own hospitality, travel, and tourism organizations.The HSMAI Top 25 Extraordinary Minds are as follows:Jennifer Andre, Senior Director, North America and Latin America, Expedia Group Media SolutionsDustin Bomar, Head of Industry - Travel, GoogleRonald Castro, Chief Strategist, Roca MarketingChristopher Crenshaw, CRME, Vice President, Digital Data Solutions, STRFred Dixon, President & CEO, NYC & CompanyDavid Downing, President & CEO, Visit St. Pete/ClearwaterErica Doyne, Vice President, Marketing, AMResortsGino Engels, Co-Founder & Chief Commercial Officer, OTA InsightGeorge Galinsky, Senior Vice President Marketing Communications, Mohegan Gaming and EntertainmentDarren Green, Senior Vice President, Sales, Los Angeles Tourism and Convention BoardChad Hallert, CRME, CHDM, Vice President of Performance Marketing, Noble StudiosAllison Handy, Senior Vice President of Sales and Marketing, Prism Hotels & ResortsAdam Hayashi, CRME, Vice President of Revenue Management, AccorHotelsCarolyn Hosna, CHDM, Senior Director, Corporate Marketing, White LodgingJay Hubbs, CHDM, Senior Vice President of E-Commerce and Digital Marketing, Remington HotelsJodi Kern, Senior Director, Digital Merchandising, Marriott InternationalGil Langley, President & CEO, Amelia Island CVBDave Lorenz, Vice President, Travel Michigan, Michigan Economic Development CorporationSarah Murov, Vice President, Public Relations & Communications, Loews Hotels & CoLeticia Proctor, Senior Vice President, Sales, Revenue Management and Digital Strategies, PM Hotel GroupJulie Scott, President, Colwen HotelsJim Struna, CRME, Regional Director of Revenue, Rosewood Hotel GroupMatt Teixeira, CHBA, Director of Sales, Best Western Hotels and ResortsTheresa van Greunen, Senior Director Corporate Communications, Aqua-Aston HospitalityCherilyn Williams, Director, Global Portfolio Marketing, Marriott InternationalTables and tickets for the HSMAI Adrian Awards Dinner Reception and Gala are still available for purchase. For additional information on the HSMAI Adrian Awards and the Top 25 list, visit http://www.adrianawards.com.About HSMAIThe Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industrys leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI Digital Marketing Strategy Conference, Adrian Awards, and Revenue Optimization Conference. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at https://www.hsmai.org, http://www.facebook.com/hsmai, http://www.twitter.com/hsmai, and http://www.youtube.com/hsmai1.

HSMAI Remembers the Legacy of Neil W. Ostergren, CHME

HSMAI ·10 October 2018
Neil W. Ostergren, CHME, a longtime 'master of hotel marketing' and past chair of the Hospitality Sales and Marketing Association International (HSMAI), died October 6 in New York. He was 84 years old.Neil's inspiring enthusiasm, unique approaches to hospitality marketing, and his gift for building and maintaining extraordinary relationships could be seen throughout his long and distinguished career of more than 50 years. Neil held marketing positions with Roger Smith Hotels, Hilton International, Americana Hotels, and Wyndham Hotels; consulted internationally for Quatro Rodas Hotels in Brazil and the Ministry of Tourism in the Dominican Republic; and was involved with a variety of hotel and travel clients at two marketing agencies, Chenault and Robinson, Yesawich & Pepperdine."Neil was an accomplished and passionate professional who was clearly one of the early pioneers in the evolution of hotel sales to contemporary hotel marketing," said Peter Yesawich, principal of MMGY Global. "He was also a mentor, supporter, and immensely helpful colleague of mine, for which I will be forever grateful. He will be missed."Neil's dedication to advancing the growth of the hotel and travel industry was perhaps best reflected in his countless contributions to HSMAI. An active member of HSMAI since 1960, he went on to serve as chair of HSMAI, president of its Greater New York Chapter, and chair of the HSMAI Foundation. Post-retirement, Neil remained active in HSMAI, including as a consultant for the association's annual Adrian Awards competition and black-tie gala, recognizing achievements in hospitality advertising, digital marketing, and public relations. Neil's lasting legacy, though, is 75 Years of Service and Achievement, a 216-page commemorative book he co-authored with David C. Dorf, CHME, on the history of the hospitality sales and marketing profession and HSMAI. Filled with astute observations, stirring reflections, and humorous anecdotes, the tome celebrates industry milestones and pays tribute to HSMAI's leaders throughout its evolution as an association."Neil was the consummate professional in both marketing and advertising--much of it ahead of others who received more accolades after leaving the industry," said friend and former colleague Mike Leven, chairman and chief executive officer of Georgia Aquarium. "He remained active with HSMAI to the end and his last work was to help others--especially young people. Though he never received the praise he deserved, those who knew him acknowledged his special gifts and his friendship.""Widely regarded as an authority on a range of hospitality subjects, Neil wrote for a variety of publications and was active in the Travel and Tourism Government Affairs Council; the Academy of Travel & Tourism; and the New York University Tisch Center for Hospitality, Tourism, and Sports Management Advisory Board. He was also one of President Bill Clinton's first 42 delegate appointments to the White House Conference on Travel and Tourism."Neil's legacy with HSMAI is unprecedented," said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. "His passion for 'his' association had no boundaries. He was a kind man with a big heart and an undying love for HSMAI."A recipient of HSMAI's Albert E. Koehl Award, Northwest Airlines' Distinguished World Traveler Award, and Murdoch Magazines' Hotel Marketing Executive of the Year Award, Neil was inducted into the HSMAI Hall of Fame in 1998.Donations can be made in Neil Ostergren's memory to a new HSMAI student leadership fund which has been established to support HSMAI's Collegiate Chapters. Check donations may be sent to HSMAI, Attn: Mandie Hart, 7918 Jones Branch Dr., Suite 300, McLean, VA 22102. Credit card donations can be called in to Mandie at 703-506-2025.

HSMAI ROC Middle East Launches December

HSMAI · 3 October 2018
For the first time in the association's history, the Hospitality Sales and Marketing Association International (HSMAI) will host its renowned Revenue Optimization Conference (ROC) in Dubai. As one of five ROCs held in international locations this year, Dubai's conference will convene hotel revenue executives for education, collaboration, and innovation at the Madinat Jumeirah on December 4, 2018.Each year, ROC delivers the most compelling and comprehensive revenue management event for the hotel industry."The Middle East is one of the most rapidly expanding markets for hospitality--we're pleased to bring timely insights into revenue optimization to the region's hotel professionals," said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI."ROC continues to be a popular and beneficial event for attendees in the Americas, Europe, and Asia Pacific. We've drawn on some themes and elements from these other Revenue Optimization Conferences, but the content and experience at ROC Middle East is specially tailored to the unique opportunities and challenges associated with revenue management in the Middle East," said Mona Faraj, managing director, HSMAI Middle East. "This event would not be possible if it wasn't for the ROC steering committee and a visionary group of sponsors and support partners who shared the belief that the Middle East region deserves to have its own event."Co-located with HITEC Dubai, which debuted in November of 2017, this inaugural event is anticipated to attract 200 hotel revenue management, sales, and commercial executives from the Middle East. The one-day general session strategy conference features an opening keynote presentation on global consumer trends by Lorraine Sileo, SVP, research and business operations, of PhocusWright, Inc. Additional programming throughout the day includes panels on digital marketing, the owner's perspective towards revenue management, and the value proposition of hotel restaurants and bars. Attendees will also delve into blockchain as it relates to distribution and loyalty, metric analysis, AI, and the market outlook.HSMAI ROC Middle East also features a partner showcase. The event's Gold Partners are Cendyn, Duetto, and Tajawal. Silver partners are Almosofer and Jumeirah. The event's circle of bronze and support partners is still growing, but to date includes 80 DAYS, Fornova, IDeaS, Infor, Pegasus, Prologic First, Rainmaker, RateGain, Sabre, SK Chase, TravelClick, and Hotelier ME as the official media partner.This will be the fifth HSMAI ROC event held globally. The other ROC events are in the United States, The Netherlands, Singapore, and Brazil, and are the premier educational events for revenue management executives in the hotel industry.Space is limited; to register online or for more information, please visit http://www.hsmaime.org/events/recentcommunityeventsdashboard.

HSMAI Washington DC Chapter Event Will Take Deep Dive into Group Market

HSMAI ·28 September 2018
HSMAI Washington DC Chapter will present a Deep Dive Into the Group Market on Oct. 11 hosted by Cvent, a global leader in meeting, event and travel technology.The program, to be held at Cvent headquarters at 1765 Greensboro Place Station Place in Tysons Corner beginning at 5 p.m., will feature Brian Berry, Cvent senior vice president of sales and data analytics, and Suzanne Shogren, Cvent regional director, Ownership Group Services for the Hospitality Cloud.They will discuss the future of the group market, industry drivers and tools to increase conversion and win more business. Presentations will be offered on two tracks, one for property-level sales professionals and the other for general managers, revenue managers and corporate managers.Attendees will get a sneak peek at new Cvent data and learn how group strategies can adapt to a changing landscape. Berry and Shogren will share insights for gaining a competitive edge, tools for attracting meeting planners and ways to manage sales teams.Registration, complimentary for all attendees, will open at 4:30 p.m., and a networking reception will follow the presentations. Free parking will be offered in the garage adjacent to Cvent's building, which is a short walk from the Greensboro Station of the Washington Metro. Click HERE to register.About the Speakers Brian Berry, Cvent Senior Vice President of Sales and Data Analytics Berry engages with executives throughout the hospitality industry to strengthen marketing returns and develop deeper performance insights. He provides strategic leadership and direction for the Cvent Supplier Network, continuously developing better connections between hotels and meeting planners.Prior to joining Cvent, Berry was senior vice president of sales and revenue management for Host Hotels & Resorts, the largest lodging real estate investment trust and one of the largest worldwide owners of luxury and upper-upscale hotels. Prior to joining Host, he held regional and corporate management positions with Starwood Hotels and ITT Sheraton in both North America and Europe.Berry is a graduate of Cornell University's School of Hotel Administration, Ithaca, New York, and Johns Hopkins University's Carey Business School, Baltimore. He has served on numerous industry, chain, and education advisory boards, including HSMAI's Americas Board and its Chief Revenue Officer Council, the AH&LA Customer Innovation Council, and the DePaul University School of Hospitality Leadership.Suzanne Shogren, Cvent Regional Director, Ownership Group Services for the Hospitality Cloud With 24 years of experience in hotel sales, training, and development of sales teams and leveraging partnerships between management and owners, Shogren works directly with ownership groups and asset management companies to help them quantify the performance of their hotel portfolio. By sharing and analyzing data and creating advocacy within the hospitality Industry, owners gain a strategic advantage in the hospitality digital space.Shogren is a graduate of Ohio University, Athens, Ohio, and received her master's degree in organizational development/knowledge management at George Mason University, Fairfax, Virginia.About HSMAI Washington DC ChapterHSMAI Washington DC Chapter is an affiliate of the Hospitality Sales and Marketing Association International, an individual membership organization based in McLean, Virginia, composed of more than 7,000 members worldwide, with 40 chapters in the Americas Region.HSMAI is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights and expertise to fuel sales, inspire marketing and optimize revenue through programs including the Adrian Awards and Revenue Optimization Conference.Click HERE to join HSMAI. For more information, go to www.hsmaidc.org.

HSMAI and Cvent Release White Paper on Value of Real-Time Data for Group Bookings

HSMAI ·19 September 2018
The Hospitality Sales and Marketing Association International (HSMAI), in collaboration with Cvent, is pleased to release Room Blocks in Real Time, a white paper on the benefits--for meeting planners, hotels, and event attendees--of managing group bookings at hotels by strategically applying software solutions.Group bookings for events are a key part of most hotels' business, but managing room blocks has long been a cumbersome, time-consuming task. HSMAI and Cvent's white paper seeks to inform hoteliers about real-time data tools that can result in smarter, more efficient group booking management."Room block management is still a major pain point for hotels of all sizes and with increasing focus on data security from regulations like GDPR, the need for software solutions that automate time-consuming manual processes, maximize revenue opportunities, and ensure secure transfer of information is at an all-time high," said Chris McAndrews, vice president of marketing for Cvent's Hospitality Cloud. "Like us, HSMAI is committed to delivering the information and education hoteliers need to grow their group business and we are proud to partner with them to address the topic of room block management. Our hope is to illustrate the important role technology can play in managing group reservations and creating valuable upsell opportunities for hoteliers around the world."An automated room block management system not only saves time and minimizes errors, it can also increase revenue, minimize interference from OTAs, and reduce group wash. Other key benefits of such software solutions for group booking shared in Room Blocks in Real Time are as follows:Real-time data facilitates upselling and contributes to increased profits.Elimination of traditional rooming lists decreases manual workload--and minimizes errors.Connectivity to registration tools in real time provides a more comprehensive picture of the pace of room pickup.Meeting planners can access information day or night, without having to contact a hotel's housing manager.Up-to-date data allows for flexibility for the hotel's revenue management team and frees up time to focus on selling higher-value items, such as meeting breaks.Customized websites for groups allow individual attendees to seamlessly make their own reservations--and to see the hotel's personalized offerings for them during their stay.Online group-booking solutions are more secure than traditional rooming lists and are GDPR compliant.Meeting planners can most easily gain insight into rooming trends by block and room type, which they can share with C-suite and upper management.Some software solutions feature deadline reminder alerts, which help both hotels and groups avoid penalties.To view or download a copy of Room Blocks in Real Time, please visit the HSMAI Knowledge Center.

Hospitality Executives Tackle Technology and Distribution Challenges at HSMAI's Curate

HSMAI ·11 September 2018
"Curate is a unique opportunity for leaders in the hotel industry--there is no other body of delegates like it," said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. "Thought leaders in hospitality sales, marketing, and revenue optimization engage face to face with peers from other companies and collaborate across disciplines on industry solutions. This cross-pollination of ideas is valuable not only for attendees, but for the industry at large."The Curate program in Baltimore was the second event of its kind in HSMAI's Americas Region, on the heels of a successful inaugural Curate held earlier this year at Terranea Resort in California. The main program in Baltimore began with a recap of takeaways from the inaugural spring event, where attendees identified innovation, data analytics, and talent development as priority issues for the hospitality industry.This time around in Baltimore, Curate attendees identified distribution costs and technology platform challenges as major pain points at their companies. Attendees discussed each issue in depth and proposed solutions in guided collective brainstorming sessions.The educational program continued with a keynote presentation by Sam McCleery, vice president of open innovation, and Perry Williams, chief of staff to the chief innovation officer, both at Under Armour. The presentation challenged attendees to think differently and consider partnerships across industries as a potential path to innovation. The speakers also gave insight into using customer feedback and data to drive innovation.Later in the day, Amy Cropper, global talent acquisition leader at Amazon, shared additional insights into fostering a culture of innovation. She also highlighted the importance of experimentation, decentralized decision making, and determining in advance whether an innovation-related decision is reversible.Informal networking was also prevalent throughout the event. The evening prior to the main program, attendees mingled at a welcome reception at Sagamore Spirit distillery, which was co-hosted by Visit Baltimore.Prior to the first Curate, attendees took part in a survey that identified priority issues to focus on during in-person discussions and shed light on commonalities and differences in perspectives of the three disciplines of hospitality sales, marketing, and revenue optimization.In attendance were a total of 70 delegates from major hotel brands and companies, including Accor, Best Western, Booking.com, Expedia, Hilton, IHG, and Marriott, as well as leading educational institutions. HSMAI has 59 organizational member companies, including six hospitality universities.Curate is a keystone benefit of HSMAI organizational membership. HSMAI introduced its organizational membership category for 2018. For organizational membership, the company is the HSMAI member, and multiple corporate employees have access to a wide range of unique member benefits. There are several levels of membership for companies, based on their company size. To learn more about Curate and organizational member and to view a list of member companies, visit https://www.hsmai.org/organizationalmembership. 2019 Curate events will take place March 25-26, at the Thompson Hotel in Nashville, and Sept 4-5, at The Breakers, Palm Beach, Florida.

HSMAI ROC Recap: Grabbing Revenue by the Horns in Houston

HSMAI ·15 August 2018
HSMAI's ROC drew corporate revenue management executives from 110 unique hotel companies and 48 hotel properties. The two-day conference featured inspiring and engaging general sessions led by industry thought leaders, interactive breakout sessions, and countless opportunities to connect face to face with 42 product and service providers at the partner showcase.ROC officially kicked off with an opening general session emceed by Dr. Kelly McGuire, SVP of revenue management for MGM Resorts International. Bernard Baumohl, chief global economist for the Economic Outlook Group, shared his geopolitical and economic forecast for the coming year. He cited tariffs imposed recently by the United States, increased cyberattacks, and the high likelihood of a recession in the near future as some of the biggest concerns for the travel industry. Baumohl urged hoteliers to be proactive about pricing, and to have game plans in place for plausible unfavorable scenarios such as company-wide technical disruptions and a decreased number of international travelers to the United States.The opening general session also featured a "Think Like an Owner" panel, in which asset managers and owner representatives shared their perspectives on how revenue management professionals can increase their "asset management acumen." One takeaway was that revenue managers increase the likelihood of successful relationships with owners, GMs, and colleagues in other departments if they are proactive/act like leaders, communicate clearly and concisely, understand the business mix, and have a good handle on digital marketing.Another highlight of ROC was the two-part interactive session, "No Bull: The Great Debate," in which presenters debated two timely questions for the hospitality industry: "With advances in AI and machine learning, what is the future for humans in revenue management?" and "Do loyalty programs still have a place with today's consumers, or is loyalty is dead, requiring us to find another way forward?" Live polling and candid comments from audience members made for engaging discussions of both subjects.Throughout the conference, a host of breakout sessions had interactive elements, such as polling and rapid-fire brainstorming sessions. Sessions delved into key issues for hotels and revenue optimization leaders, including personalizing paid advertising, leveraging social media, harnessing metrics and analytics, and maximizing non-room revenue opportunities. Recurring messages throughout the breakouts included the following: be willing to stop doing things if they no longer bring the same value; and, be intentional about communications across revenue, marketing, and sales, departments so that teams can work together, not in silos.On the first day of the conference, which offered special workshops and deep-dive sessions, 53 individuals earned certifications after attending review courses in Houston--37 earned the CRME (Certified Revenue Management Executive) certification and 16 earned the CHDM (Certified Hospitality Digital Marketer) certification. More than 100 attendees were treated to Research in Action presentations--a lightning round-style series in which faculty from leading universities shared their research studies. A broad range of pertinent presentations touched upon reporting biases in TripAdvisor reviews, how hotels can best compete with Airbnb, revenue optimization in the food service industry, rate parity prohibition, and non-room revenue sources.For the third year in a row HSMAI's ROC Americas drew more 600 attendees."We're pleased that hospitality professionals continue to get value out of this annual event," said Bob Gilbert, CHME, CHA, president and CEO of HSMAI. "We're constantly looking for new ways to enhance the ROC experience and prioritize offering relevant content on trending issues so that attendees can be proactive and strategic as they incorporate new technologies and ideas back at their businesses."In addition to plentiful education and networking opportunities, the conference showcased a record 42 partner companies serving the revenue management industry, including consultants, technology vendors, and companies providing products and services in revenue management, execution, and reporting.As usual, meeting with and exchanging ideas among attendees was a big benefit for attendees at ROC, since the conference is a rare chance for revenue management professionals to meet others who work in similar roles and who face similar challenges. The event was also an opportunity for attendees to give back to the host community. HSMAI Helps enlisted attendees to assemble 550 hygiene kits that were donated to a local Houston shelter.ROC Americas also provided a forum for the presentation of awards to legendary and emerging leaders in the field of hospitality revenue management. HSMAI's highest honor for revenue management--the Vanguard Award for Lifetime Achievement in Revenue Management--was bestowed upon Robert (Bob) G. Cross, chairman of Revenue Analytics. HSMAI and its co-presenter, Rainmaker, named Cassandra Bond and Derek Brewster 2018 Revenue Management Professionals of the Year.The day ended on a high note with an entertaining game of "Revenue Feud," inspired by television game show Family Feud.

HSMAI Washington DC Chapter Announces State of the Industry Program

HSMAI ·26 July 2018
The Washington, D.C., chapter of the Hospitality Sales and Marketing Association International today invited hospitality professionals from throughout the metropolitan area to attend its annual State of the Industry program Aug. 9 at the MGM National Harbor hotel in Oxon Hill, Maryland.The program, designed to help area hospitality sales, marketing and revenue-management professionals prepare their plans and budgets for 2019, will feature Jennifer Hill, Kalibri Labs vice president of business development; Mark Woodworth, CBRE Hotels America Research senior managing director; Elliott Ferguson II, Destination DC president & CEO; Robert Gilbert, Hospitality Sales & Marketing Association International president & CEO; and John Hach, TravelClick senior hotel industry analyst & advisor.The State of the Industry event will be hosted by MGM National Harbor and cosponsored by Kalibri Labs, CBRE Hotels America, Destination DC, TravelClick and RDR PR LLC. Registration and a networking reception will begin at 4 p.m. The cost is $40 for HSMAI members and $60 for nonmembers. Click HERE to register. "Our panelists will present the facts, figures and insights that hospitality professionals need to prepare plans and budgets for 2019," said Ellen Wilson, HSMAI Washington DC Chapter managing director. "The State of the Industry is our most popular program of the year. I encourage all area hospitality executives to join us for this valuable event."About the PanelJennifer Hill - Vice President of Business Development, Kalibri Labs Jennifer Hill specializes in revenue management, using a profit-based model of successful collaboration with sales to achieve optimal business mix. She relies on this experience to educate and inform hotel owners, operators, asset managers and other industry decision makers about Kalibri Labs' suite of hotel revenue strategy products, championing the Hummingbird PXM platform. Hummingbird PXM is designed to help key stakeholders better evaluate and predict revenue performance in a more granular and effective way than ever before.Prior to joining Kalibri Labs, Hill was the regional director of revenue and distribution for Highgate, an industry-leading investor and manager of hospitality assets. In this role, she helped lead the revenue-strategy efforts for several Washington. D.C.-area hotels. She has over 17 years of direct hotel operations and revenue experience at branded and independent properties in Washington and New York as well as airport, suburban and city-center markets.Hill is the immediate past president of HSMAI Washington DC's Advisory Board. She continues to serve on the board, helping deliver relevant and engaging education content to the greater Washington hospitality community. In 2017, HSMAI recognized Hill as one of the Top 25 Minds in Sales, Marketing and Revenue Optimization and awarded her the Revenue Management Professional of the Year award in 2014.Hill earned a bachelor of arts degree in American history at Mercer University, Macon, Georgia, and earned HSMAI's Certified Revenue Management Executive designation, known as CRME.Mark Woodworth - Senior Managing Director, CBRE Hotels Americas ResearchMark Woodworth, national practice leader of CBRE Hotels' Americas Research, has over 35 years of hospitality industry experience, in both a consulting and hands-on operational capacity.Woodworth has managed and conducted consulting assignments, involving both the public and private sectors, throughout the U.S. He has worked for the industry's leading lenders, developers, chains and management companies in all aspects of operations, development and financing.Prior to joining CBRE Hotels in July 2014, he was president and national practice leader of PKF Hospitality Research and a member of the executive committee of PKF Consulting USA.Earlier, Woodworth served Coopers & Lybrand LLP as a partner and industry chairman of its hospitality industry consulting practice and was a senior principal with Laventhol & Horwath, responsible for lodging and real estate consulting services in the Southeast.He serves on the board of the Atlanta Convention & Visitors Bureau and the Finance Committee of the United Way of Metropolitan Atlanta and served for two terms on the Cornell University Council. He is a member of the Conference of Business Economists and completed a three-year term on Cornell's Center for Hospitality Research board of advisors.Woodworth earned bachelor of science and master's degrees at Cornell University's School of Hotel Administration, Ithaca, New York. He served on the faculty of the Center for Professional Development at Cornell for 12 years, where he continues as a guest lecturer.Elliott Ferguson II - President & CEO, Destination DCElliott Ferguson, a 27-year veteran of the travel and hospitality industry, is president & CEO of Destination DC, the District of Columbia's official destination marketing organization.He leads Destination DC's efforts to generate economic opportunity through meetings and tourism, overseeing the organization's convention and tourism sales, marketing, finance and business development operations.Ferguson began his tenure with Destination DC in 2001 as senior vice president of convention sales and services and has served in current role since 2009. Prior to Destination DC, he was vice president of sales for the Atlanta Convention and Visitors Bureau and director of sales for the convention and visitors bureaus of Atlanta and Savannah, Georgia.Ferguson earned a bachelor of arts degree in marketing and business administration at Savannah State University. He is a member of the American Society of Association Executives, Professional Conference Management Association and Destinations International, among other industry organizations.Ferguson currently serves as the first vice chair of the U.S. Travel Association board and is a member of the U.S. Travel and Tourism Advisory Board and Hospitality Alliance of Washington, D.C. He serves on the boards of the Smithsonian National Zoo, DC Jazz Festival, Capital Partners for Education, United Way of the National Capital Area and the Ryan Kerrigan "Blitz for the Better" Foundation. He also is an active mentor with Capital Partners for Education.Robert Gilbert - President & CEO, Hospitality Sales & Marketing Association International As president & CEO of the Hospitality Sales & Marketing Association International, Robert Gilbert has guided the organization through a dynamic and exciting period of change as the 7,000-plus-member organization has been re-established globally to grow the revenue for hotels through sales, marketing and revenue optimization.During Gilbert's tenure, HSMAI has achieved tremendous success with a number of initiatives ranging from the development of expert communities in the areas of digital marketing, resort marketing, and revenue management; the development of HSMAI University's webinars and certification programs; and global expansion through the formation of HSMAI Global and regional development in Europe, Asia Pacific and the Middle East.Gilbert earned a bachelor of science degree at Cornell University's School of Hotel Administration, Ithaca, New York. He has been a member of HSMAI since joining the student chapter at Cornell.He is a frequent guest lecturer at Cornell, past chair of the Events Industry Council and has served on the American Hotel & Lodging Association board and Travel and Tourism Coalition of the U.S. Travel Association. He also serves on several hospitality and hotel management school advisory boards.John Hach - Senior Hotel Industry Analyst & Advisor, TravelClickJohn Hach, TravelClick's senior hotel industry analyst and advisor, joined the company in 2004 and has over 38 years of e-commerce marketing experience in the travel industry.He is a regular industry speaker whose insights and perspective have been featured on CNN, CNBC, Bloomberg and in The New York Times.Hach is a graduate of Chicago State University and has served as a guest lecturer and advisor at Roosevelt University, Chicago; Boston University; and Cornell University's School of Hotel Administration, Ithaca, New York. He was chairman of the Florida Commission on Tourism and as executive director of the California Tourism Industry Association.About HSMAI Washington DC ChapterHSMAI Washington DC Chapter is an affiliate of the Hospitality Sales and Marketing Association International, an individual membership organization based in McLean, Virginia, composed of more than 7,000 members worldwide, with 40 chapters in the Americas Region. HSMAI is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights and expertise to fuel sales, inspire marketing and optimize revenue through programs including the Adrian Awards and Revenue Optimization Conference. Click HERE to join HSMAI. For more information, go to www.hsmaidc.org.

HSMAI and Level60 Partner on Revenue Management Curriculum Tools and New Student Certification

HSMAI ·26 July 2018
The Hospitality Sales and Marketing Association International (HSMAI) is pleased to announce a partnership with Level60 Consulting (Level60) to offer hospitality faculty members a course and classroom tools to teach revenue management, leading to a new HSMAI student certification.Designed expressly for faculty, the course and classroom tools will enable full-time and adjunct professors to customize existing classes or create new classes with the most current principles of revenue management. All instructional materials are provided free of charge and designed to be easily imported into learning management systems such as BlackBoard, Canvas, Moodle, and others. Instructional materials are fully integrated with exercises and quizzes, as well as a revenue management simulation game (RMSimulator.com) designed expressly for the teaching of revenue management, distribution, and pricing principles in competitive environments."We're excited about the opportunity to partner with HSMAI and bring revenue management principles and practices to a broader audience," shares Level60 partner and revenue management expert, Chris K. Anderson, Ph.D.The addition of a student certification in revenue management complements HSMAI's fleet of other educational products for revenue management education, including the CRME (Certified Revenue Management Executive), the industry's most recognized and respected designation for revenue management professionals. The Ro2Win online learning modules were designed primarily for non-revenue managers to learn about the discipline and Revenue Ready was developed for entry-level professionals and students."We are excited that our revenue management advisory boards in Europe, Asia Pacific, and the Americas Regions of HSMAI have all endorsed the premise of a certification for hospitality students," said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. "The acute need to accelerate the pipeline of revenue management talent exists around the globe. Graduating students with a CRMA designation on their resume will now be able to easily distinguish themselves to this industry as individuals who understand the fundamentals of hotel revenue optimization," he added.For more information on the certification or to become an academic participant please contact us atcrma@level60consulting.com or info@hsmai.org, or visit www.hsmai.org/crma.About Level60Level60 Consulting is a strategic consulting and services firm empowering businesses to make smarter decisions through analytics. Our team develops innovative products and solutions by aligning strategic and tactical decision-makers across organizations, and has worked with Fortune 500 clients in hospitality, retail, insurance, manufacturing, finance, and healthcare. We create bespoke technology solutions addressing business needs with best in class tech including big data, machine learning, agile software development, predictive analytics, and cloud platforms. Our global team consists of experts in revenue management, data science, software engineering, big data, marketing, strategy, and UX design, we deliver purpose-built solutions to meet our clients' business needs. For more information, please visit level60consulting.com.

HSMAI Welcomes Nominations for Lifetime Achievement and Top 25 Minds Awards

HSMAI ·20 July 2018
The Hospitality Sales and Marketing Association International (HSMAI) Americas is accepting nominations for its Lifetime Achievement Awards and The Top 25 Extraordinary Minds in Sales, Marketing, and Revenue Optimization. Awards will be presented to honorees during the HSMAI Adrian Awards Dinner Reception & Gala on January 22, 2019 at the New York Marriott Marquis.HSMAI's Lifetime Achievement awards, the Albert E. Koehl Award for Lifetime Achievement in Hospitality Marketing and the Winthrop W. Grice Award for Lifetime Achievement in Hospitality Public Relations, recognize individuals who have spent a significant portion of their careers in the hospitality and travel profession and have contributed to the betterment of the industry in a noteworthy and lasting way, over an extended period of time.Nominations for awards can be made at www.adrianawards.com/gala/lifetime.asp. The HSMAI Lifetime Awards Committee, which comprises previous recipients, will review all nominations and select this year's winners.In 2017, Edwin "Ed" Fuller, president, Laguna Strategic Advisors, was honored with the Albert E. Koehl Award and Terence "Terry" Gallagher, president, Lou Hammond Group, received the Winthrop W. Grice Award."Many of the advances within the hospitality industry are spurred by the visionary ideas and contributions of dedicated individuals over the course of their lifelong careers," said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. "On behalf of the HSMAI Lifetime Awards committee, I encourage hospitality professionals to take some time to consider seasoned travel professionals who have played such a role in the field, and to nominate them."Each year, HSMAI honors The HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization. This list showcases exceptional sales and marketing leaders of hospitality, travel, and tourism organizations for their accomplishments in the preceding 18 months. Nominations can be made atwww.adrianawards.com/competition/top25.asp until August 22, 2018. The "Top 25" awardees will be selected by a panel of senior industry executives based on creativity and innovation, cutting-edge sales or marketing campaigns, triumph in challenging situations, and sales efforts that resulted in dramatic gains."The Top 25 awards are a tangible way to celebrate senior-level hospitality professionals whose innovative thinking consistently generates tremendous results and also challenges and inspires colleagues at their organizations and across the travel industry," Gilbert said.HSMAI will honor The Top 25 in conjunction with the Adrian Awards Dinner Reception and Gala, and in a private ceremony.The following individuals were celebrated as the 2017 Top 25: Extraordinary Minds:Chris Anderson, chief commercial officer, White LodgingKrista Bentley, strategic accounts director, Expedia Media SolutionsMichael Cady, VP, marketing, Charlestowne HotelsAdriaan Coppens, chief executive officer, OTA InsightKelly Dalton, director of communications, Best Western Hotels and ResortsKyle Rutledge Edmiston, assistant secretary, Louisiana Office of TourismElliott Ferguson, president & CEO, Destination DCLeon Goldberg, complex director sales & marketing, New York Marriott Marquis & The Sheraton New York Times SquareTerri Haack, president, TerraneaKatie Johnson, senior director of branding & marketing, Two Roads HospitalityChristine Lawson, SVP, Loews Sales Organization, Loews Hotels & Co.Robert Levine, vice president hotel revenue optimization & customer care, Seminole GamingSarah Beam Lukas, director, RitzCarlton.com, The Ritz-Carlton Hotel CompanyKerry Mack, EVP of revenue & distribution, HighgateMariana Mechoso Safer, SVP, global marketing, HEBS DigitalChris Nixon, AVP of revenue optimization, AshfordJoelle Park, senior director all suites marketing, HiltonTammy Peter, VP distribution & connectivity strategy, Wyndham Hotel GroupTim Peter, president, Tim Peter & AssociatesTim Sullivan, chief sales & marketing officer, CendynJenny Thomassian, head of travel marketing & sales, GoogleAmanda Voss, vice president of sales, Park MGM Las VegasDan Wacksman, senior vice president of marketing and distribution, Outrigger Hotels and ResortsKurt Weinsheimer, senior vice president of property solutions, SojernErnest Wooden, president and CEO, Los Angeles Convention & Tourism BoardFor background on last year's Top 25 winners, Click HEREBuilding on a more than 60-year legacy as the most prestigious travel advertising, public relations, and digital marketing competition, the HSMAI Adrian Awards honor innovative, results-oriented campaigns focused on hospitality, travel, and tourism industries. The HSMAI Adrian Awards Dinner Reception and Gala, January 22, 2019 at the New York Marriott Marquis, will celebrate recipients of the Adrian Awards, Lifetime Achievement Awards, and the Top 25.For more information on the Top 25, contact Stacy Gleason at sgleason@hsmai.org, for the Adrian Awards competition contact Ellen Wilson at ewilson@hsmai.org, visit http://www.adrianawards.com, or follow Adrian Awards news on Twitter at http://www.twitter.com/adrianawards. For information on becoming an Adrian Awards partner, contact Elise Rhinehart at erhinehart@hsmai.org.

HSMAI Now Accepting Entries for 2018 Adrian Awards

HSMAI · 3 July 2018
The Hospitality Sales and Marketing Association International (HSMAI) is officially accepting entries for its 2018 Adrian Awards, celebrating excellence in travel marketing. Now in their 62nd year, the Adrian Awards recognize standout brands and agencies for their innovation and creativity in hospitality advertising, digital marketing, and public relations campaigns."The Adrian Awards acknowledge the impressive work of the winners," said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI, "but the full impact of these awards extends beyond that. By spotlighting the creative thinking that fuels the winning campaigns, the Adrians challenge and inspire the industry as a whole to think outside the box and 'step up' their marketing game.""This year's theme for the Adrian Awards is 'Just enter,'" said Fran Brasseux, CHSE, CHBA, executive vice president, HSMAI. "We're playing upon the idea that to get the recognition you deserve for successful marketing campaigns--especially in a time where there is increasing competition for consumers' attention you can't sit on the sidelines."Travel industry professionals and agencies compete in three divisions: advertising, digital marketing, and public relations. Gold, Silver, and Bronze awards will be given in each category. Platinum winners are selected as the most extraordinary entrants, and the highest distinction -"Best of Show" - is granted to the top Platinum winners.In addition, HSMAI is introducing two new awards for 2018:Facebook Mobile Video Award (Digital Marketing Single Entry and Campaign) - The award given in partnership with Facebook will evaluate campaigns based on how their creative assets were built to capture attention on mobile and their usage of measurement solutions to understand impact on real business results.Corporate Social Responsibility Award - Entrants in this category will be asked to showcase their efforts in areas such as environmental impact, employee relations, community support, volunteering, and philanthropy.The Adrian Awards' early entry deadline is July 20, 2018 and the final deadline is August 22, 2018. All entries for the Adrian Awards must be submitted online. In addition, HSMAI is accepting nominations for "The HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization 2018," and Lifetime Achievement honors. For submission guidelines and award information, visithttp://www.adrianawards.com.The Adrian Award entries will be judged by a broadened base of advertising, digital marketing and public relations experts and leading members of the travel industry. Professionals interested in being a judge must have at least eight years of hospitality, travel or tourism marketing, or specific media experience. For more information or to apply please visit: http://www.adrianawards.com/competition/judging.asp.For more information on the Adrian Awards competition please contact Ellen Wilson at ewilson@hsmai.org, visit www.adrianawards.com, or follow Adrian Awards news on Twitter at www.twitter.com/adrianawards. For information on becoming an Adrian Awards partner, contact Elise Rhinehart at erhinehart@hsmai.org.

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