Cookies on HFTP Bytes

This site uses cookies to store information on your computer. Some are essential to make our site work; others help us give you the best possible user experience.
By using the site, you consent to the placement of these cookies. However, you can change your cookie settings at any time. Read our Privacy Notice to learn more.

I understand
  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

Live from HEDNA Lisbon: Top experts share practical advice for hoteliers

HEDNA ·22 June 2018
On marketing to millennials - and anyone else online The most vivid keynote of the week came from Steve Bartlett, the founder of social media consultancy Social Change. Beyond the prototypical inspirational founder story, Steve offered some very specific advice for brands defined success selling to consumers online.While this wasn't a marketing conference, the reality of distribution is the digital channels (such as Instagram) are increasingly becoming bookable. This means those that sell online have to understand these emerging distribution channels. His advice:Become a publisher. well this advice has been standing for quite some time, successful brands these days know how to create content that resonates with their target audience, says Bartlett: "Branz they're winning set up internal teams as publishers, especially as Instagram shifts to bookings."Facebook: Brands should encourage content the facilitates meaningful conversations on this platform.YouTube: Consider frequency, as daily videos ranked higher Windows that are one-off. Episodic content also performs well.Fertile ground: Bartlett mentioned both podcasts and LinkedIn as still "thriving with opportunities."On brands outside of hospitality doing retail rightRetailing and merchandising continue to be hot topics in hospitality. Looking to expand additional revenues, many hotels are looking for interesting ways to deliver more than just a room.Kate Ancketill, of consultancy GDPR Creative Intelligence, offered a bevy of examples when attempting to answer the question "how to engage with tomorrow's customer?" Here are some standouts that audible enthusiasm from the crowd:The Museum of Ice Cream: this attraction was built with Instagram in mind. Offering only 30 minutes to explore, the space is full of interactive, memorable experiences -- such as a giant pool of sprinkles. The attraction ended up garnering so much attention on social media, that it has now gone on tour.Delta and Tinder's dating wall. Emerging from the insight that profiles with travel pictures were seen as more appealing, Tinder partnered with Delta to create a static dating wall that allow people to take more "sophisticated" pictures.Alibaba's "New Retail" experience. The new food retail experience, called Nema, offers seven paths to purchase for different needs and use cases. This targeted approach to satisfying specific consumer needs with targeted products within the one operation allows for maximum profitability. The brand's consumer group has different needs depending on the time of day and individual situation.Emphasizing how these experiential campaigns made a viral impact, the takeaway was to brainstorm ways that hotels could leverage their physical assets for a viral effect.Audience Poll, June 5th, 2018On developing and maintaining a fruitful client/vendor relationshipDuring the "Hotelier's View" panel, a group of hoteliers share their thoughts on how Hotels and their partner vendors can work better together.One of the key points was addressing account management and account servicing. Sarah Fults, of MGM Resorts, made an important distinction between the definition of vendor versus partner. The choice of word informs the approach, as vendors might not have as much skin in the game as partners. Fults prefers to use partners, to emphasize that this is a mutual beneficial relationship.However, many hoteliers, including some in the audience, felt that how their accounts for managed was a critical piece of satisfaction with any technology provider. From educating new hires to understanding the implications of new features, customer success was very important to hoteliers.On pain points in payments Payments continue to be a point of vigorous discussion, as the landscape's complexity only seems to increase with time. When struggling to implement the variety of payments that consumers expect, there are a variety of things that create headaches for hotels.As part of the standalone payments track, Mike Carlo, of ZanderPay, brought together a group of payment processors to share some of the hidden costs of payments for hotels."The biggest 'hidden' cost for the hotel industry is the lack of efficient payment processing for any cross-border guest. Whether it be cross-border fees charged by the card schemes or lack of transparency in FX conversions, hotels can pay 1 - 5% more than they should for any cross-border guests."On iterating new business models in an uncertain age If there's one thing that all businesses share today, it's that the digital transformation has required evolving business models. This applies to the hospitality industry, as well as the vendors that serve it.It's all about "how to thrive when disruption has become the norm," said Benjamin Devisme from Colossal Factory and Fernando Vives from NH Hotel Group. The quote that got the most reaction was that brands must"Believe in your model more than you believe in god."This applies to both business models and algorithmic models. The point is you have to put the full weight behind whatever model you choose to build around.Therefore, key criteria for successful models. Models must be:Rationable: It's a blend of French and English but the point is that models must be rational and reasonable given current business circumstances. Irrational business models don't work, especially in an uncertain environment.Shareable: If the model is not easy to share, it's likely not easy to understand. This complexity reduces the chance of success as the model is communicated throughout the value chain.Challengeable: Your brand's team needs to be able to prod and push, and make sure but the model stands on its own. It should be resilient but also pliable whenever needed.These observations are just one view into the many threads throughout the Lisbon event.In the weeks and months ahead, we will be publishing an ongoing series that explores the themes, trends, and conversations of the conference. A refresher for those who were there, and a look inside for those who weren't. Either way, the journey continues as we expand our scope towards understanding today's constantly evolving distribution landscape.Keep an eye out here on the HEDNA blog, as well as our LinkedIn page, for an ongoing series of articles around HEDNA Lisbon. Subscribe to our newsletter at https://www.hedna.org/members/blogs.aspAbout Hotel Electronic Distribution Network Association (HEDNA)HEDNA (Hotel Electronic Distribution Network Association) is a not-for-profit trade association whose worldwide membership includes executives and managers from the most influential companies in the hospitality industry. Founded in 1991, HEDNA's mission is to be the leading global forum for advancing hospitality distribution through collaboration and knowledge sharing. Its vision calls for HEDNA to be known for creating an environment that fosters strategic collaboration toward business development in the global hospitality industry. For more, visit www.HEDNA.org.

HEDNA Announces Diverse Speaker Lineup and Refreshing Program for Global Distribution Conference in Lisbon

HEDNA · 4 May 2018
HEDNA, the Hotel Electronic Distribution Network Association, has announced the speaker lineup and agenda for the 2018 Distribution Conference in Lisbon, Portugal from June 4 to 6, 2018. The gathering is the only event that connects the most innovative thinkers, hospitality professionals, technology providers and experts across the globe.Click here to register for the event which is already on the way to selling out.'A Conversation with Tomorrow's Guest,' is the theme of the event. It encapsulates the engaging content that will be featured during the three-day conference which takes place at the Sheraton Lisboa Hotel. The Program - featuring comprehensive tracks - is tightly focused on leading edge developments in communication and customer engagement, also covering innovations in payments and transactions, Blockchain applications, personalization in revenue management and shopping experiences.The 2018 main program is a powerful lineup of world-class speakers, and nearly 32 sessions structured framework of informative tracks, including HEDNA U 2.0. Attendees can look forward to participating in dynamic and inspirational sessions by expert speakers, which include:Liat Aaronson Liat Aaronson is Chief Operations Officer at Selina, responsible for legal, human resources, corporate operations and internal communications. Leading a global team of 50 individuals located in diverse geographies, Liat oversees the rapid growth of Selina. From recruiting, onboarding and professional development processes to legal compliance, corporate decision making, and communication channels, Liat ensures organizational alignment.Kate AnckerillKate Anckerill is the driving force behind GDR Creative Intelligence, a global consultancy focused on strategic inspiration for world leading companies. In her informative and inspirational multi-media presentations, keynote speaker Kate shares insights on the technological, human, digital and physical innovations changing the face of retail, hospitality, finance and industry.Steven Bartlett Steven is the 25-year-old CEO and co-founder of Social Chain. In the last few years, he has become an award-winning entrepreneur, speaker and investor and now leads a company of 100+ likeminded individuals who are quickly disrupting the ever-changing social sphere. Social Chain's presence is now felt in Manchester, London, Berlin, New York and worldwide!Tali Sharot Tali Sharot is a leading expert on human decision-making, optimism and emotion. A neuroscientist by trade, Sharot combines research in psychology, behavioral economics and neuroscience to reveal the forces that shape our decisions, beliefs and inaccurate expectations of the future and how those can be altered (or sustained)."We have developed a compelling agenda of dynamic speakers who will share their insights on our world full of both disruption and opportunity," said Sarah Fults, President of HEDNA. "Continuous Education and sharing ideas is the most important component of our conferences and HEDNA is committed to continuously provide you with current and relevant content while providing a forum to collaborate and put great ideas into reality through our working groups. It's what makes us really stand out from the crowd."The conference will also host the always highly anticipated Innov8 interactive forum which highlights eight leading professionals from the hospitality industry who showcase their innovations in eight-minute engaging presentations. Another exciting new program called The Hoteliers' Vies will feature a panel of hoteliers articulating their problem statements and solution asks. Innovators listen here is a new Opportunity!HEDNA's Global Distribution Conference is the only global, distribution-focused conference where industry leaders and experts discuss and explore innovations, trends, insights and best practices.To learn more or register, please visit hednalisbon.com HEDNA CONTACT:Ann CramptonHEDNA Associate Director529 14th Street, NW, Suite 750Washington, DC 20045T +1 202 204 8400acrampton@hedna.org

2018 HEDNA Distribution Conference Exceeds Expectations

HEDNA ·13 February 2018
The HEDNA Global Distribution Conference concluded its annual event in Austin, Texas with a record number of attendees, captivating keynotes, educational sessions, interviews and engaging discussions. The overwhelming sentiment from all at the event was how relevant and important HEDNA conferences are for hoteliers to participate in if they want to stay informed, understand and compete in today's dynamic landscape."We are extremely happy with the turnout and the amazing content that we were able to deliver to such a large crowd," said Sarah Fults, President of HEDNA. "The success of the Austin Conference bodes well for the upcoming event we will be hosting this June in Lisbon, Portugal where we will tackle 'a conversation with tomorrow's guest' - which is also the theme."Austin 2018 Conference takeaways and highlights included:Current and relevant Data and Insights everywhere: Keynote speaker, Harper Reed Harper, shared his insights on demystifying big data.Justin Rao from HomeAway clarified the competition between VR and Hotels.The fast-paced State of the Industry sessions portrayed and analyzed the different perspectives of distribution (Guest, Property, Distributor).Cutting Edge Technology and Innovation:HEDNA's first Hackathon proved that HEDNA can hack - generating compelling concepts over a weekend only.The Innov8ors presented exciting new ideas and solutions challenging the status quo.Blockchain technology has arrived in Hospitality through Payment and Digital Identity.Passionate debates included: How Austin regulates the sharing economy without slowing down innovationHow soon until AI (artificial intelligence) applications replace humans?Why is there still a reception in the hotel and what is the guest experience of the future?"I always clear my schedule to attend this conference," said Chris Murdock, Director, Distribution Operations, AccorHotels. "The content was engaging and educational providing me and my company valuable insights and a clear advantage. Great Return on Investment."The next HEDNA Global Distribution Conference will be held in Lisbon, Portugal from June 4 - 6, 2018 at the Sheraton Lisboa Hotel. Registration is set to open Spring 2018.About Hotel Electronic Distribution Network Association (HEDNA)HEDNA (Hotel Electronic Distribution Network Association) is a not-for-profit trade association whose worldwide membership includes executives and managers from the most influential companies in the hospitality industry. Founded in 1991, HEDNA's mission is to be the leading global forum for advancing hospitality distribution through collaboration and knowledge sharing. Its vision calls for HEDNA to be known for creating an environment that fosters strategic collaboration toward business development in the global hospitality industry. For more, visit www.HEDNA.org.

HEDNA Opens Early Registration for 2018 North American Global Distribution Conference

HEDNA ·19 September 2017
Austin, TX -- HEDNA, the Hotel Electronic Distribution Network Association, today announced that registration now open for their 2018 North American Global Distribution Conference. The event will be held from January 29th through January 31st at the Fairmont Austin Hotel, ideally located in the vibrant Central Business District. Before the main conference, HEDNA will host Education Monday - HEDNA U, featuring morning sessions and afternoon workshops on January 29th.HEDNA's international conferences deliver the most comprehensive information, insights, and dialogue on emerging trends that impact the hotel industry. Across the educational tracks at the event, each session will present a snapshot of the most transformative ideas shaping the future of hotel distribution from tech industry leaders, hoteliers, entrepreneurs, executives, influencers and more. The conference also provides a unique opportunity for attendees to explore the latest innovations, learn best practices and offers valuable networking experiences. The full agenda and details are available at austinhedna.com/agenda."HEDNA's mission is to equip hoteliers with the intelligence to recognize and contribute to the future of distribution and technology, and our events bring that mission to life around the globe," said Sarah Fults, the association's president. "This year's program is uniquely designed to foster collaboration and access to the leading influencers at the forefront of our industry. The event attendees, sponsors, and presenters represent the best and brightest minds, and we expect the Austin event will foster advancements and lasting relationships."HEDNA is comprised of hospitality industry leaders and innovators. Members represent all areas of distribution including hotels, representation and management companies, GDSs, switch companies, OTAs, tour operators, software and payment service providers, industry consultants and educational institutions.Maximize your experience at the conference by registering and making your hotel reservations early, and stay up-to-date at austinhedna.com where you'll find news, announcements, and information on how to navigate the event.Organizations interesting in limited sponsorship programs and packages are invited to learn more by visiting austinhedna.com/sponsorship-opportunities.

New HEDNA White Paper Tackles Key Payment Challenges

HEDNA ·10 July 2017
HEDNA (the Hotel Electronic Distribution Network Association) today released its newest white paper - Payment Trends and Future Best Practices in the Hotel Sector - a work product of HEDNA's Global Hospitality Payment Working Group, co-chaired by Mike Carlo (Onyx CenterSource) and Pascal Burg (Edgar, Dunn & Company).The white paper is based on the findings of the payment working group, representing more than 50 hotel, technology and payment companies' input over the past 18 months. Its objective was to gain a better understanding of the current situation related to payments in the hospitality sector, access available solutions that would address the key challenges, and recommend future best practices in three key areas: guest-centric payments; B2B payments; and commissions.Payment processing for the hotel industry has become increasingly complex with the advance of technology and rising demand from customers in today's digital world. HEDNA's Global Hospitality Payment Working Group was formed to help provide clarity on options, design and best practices for the entire stream of payment processing in the hotel industry."The primary intent for the Working Group and the payment trends and future best practices white paper is to review the payment process and infrastructure existing today, compare and learn from other industries and to identify a vision of where hotels can and should be in the near term," explains Carlo, co-chair of the working group.Among the key findings:Payment strategies will become guest-centric and move away from legacy property-based payment offerings.Conventional wisdoms need to be revisited. Prepaid does not necessarily equal discounted (e.g. first class plane tickets).Payment processing for cross border guests can move from a cost-center to a profit center with consideration of FX conversion and Alternate Forms of Payment.Payments from third parties and brands will be far more efficient with an industry recommended integrated payment manager technology solution.Commission payments will function increasingly efficiently and transparently over the coming years.HEDNA's Payment Trends and Future Best Practices in the Hotel Sector white paper and all HEDNA-produced publications can be found on HEDNA's website in the 'What We Do' section here. For the next step in the industry's effort to create Future Best Practices, please join the HEDNA Open Payment Alliance and the Third-Party Commission working groups.

HEDNA Announces New Leadership

HEDNA ·23 February 2017
HEDNA (the Hotel Electronic Distribution Network Association) announced its 2017 Board of Directors and new members of the Executive Committee at its recent Global Distribution Conference in San Diego, California.The HEDNA membership elected Mike Carlo, Global Head of Travel, Transpay; David Chestler, Executive Vice President, Global Enterprise Sales & Business Development, SiteMinder; and Jodie Gibson, Manager, Strategic Accounts, DerbySoft, to serve two-year terms on the HEDNA Board of Directors.In addition, the Board of Directors elected Sarah Fults, Vice President, Distribution, MGM Resorts International, to serve a two-year term as President of HEDNA; and Anne Cole, Vice President, Content, DHISCO, to serve a two-year term as Vice President. David Cabreza, Director, International Distribution Services, Hilton Worldwide, retains his position as Secretary, and Pam Woodman, Director of eDistribution Services, Marriott International, retains her role as Treasurer.Rounding out the Board are Doug Carr, Executive Director Distribution, AccorHotels; Sydney Goodwin, Director, Automated Distribution, Omni Hotels & Resorts; Sandra Langley, Vice President, Distribution, Intercontinental Hotels Group; Sebastien Leitner, Director Hotel Connectivity, Expedia, Inc.; Rajesh Vohra, Director, Sarova Hotels; and Clive Wood.Fults takes over the position as President from Rajesh Vohra, who served two terms from 2013 to 2016. "I am honored to follow in the footsteps of those who have led this association so well and to continue their work," said Fults. "I look forward to working with the HEDNA membership to keep HEDNA current and relevant to all members. As I take over the reins from Rajesh, my focus will be to continue to move the association forward in the ever-evolving landscape of hospitality distribution."

HEDNA Announces White Papers to Address Connectivity Challenges

HEDNA ·12 June 2013
Washington, DC, June 11, 2013 - The Hotel Electronic Distribution Network Association (HEDNA) announced today that it has published two white papers, "Change Discovery Service" and "The Future of Shopping" to address the ever changing connectivity needs of the hotel distribution industry. The papers were developed by HEDNA's Connectivity Working Group, formed in 2011 with the purpose of defining a framework that permits the efficient exchange of rich, detailed and timely shopping results while maintaining a high level of accuracy for the consumer.Change discovery, a method of determining and communicating the existence of change in hotel rates and availability, is a fairly new concept to the hotel distribution industry. The goal of the "Change Discovery Service" white paper is to define the concept, use cases, issues and benefits of change discovery within the hotel electronic distribution industry. With change discovery, a data originator, data publisher and data consumer can communicate with small, efficient messages that provide a base for building targeted full availability requests for the change detail. This makes each availability message more useful, meaningful and efficient.The "Future of Shopping" white paper proposes the creation of a minimum standard for the exchange of rate and availability data in a precise format that can be universally used by suppliers and distributors to facilitate shopping across millions of combinations of hotel stays. The two primary drivers in proposing this standard are: accuracy in the communication and representation of rate and availability data; and efficiency in the development and maintenance of distribution interfaces. The proposed "rendered shopping data" format described in this white paper provides a structure that benefits all parties involved in the exchange of rate and availability information.Lisa Muret, Director, Worldwide Sales Product Management, InterContinental Hotels Group (IHG) and co-chair of the Connectivity Working Group, points out that while the white paper topics are fairly new concepts in the industry, both are in use and both have proven their effectiveness. She also notes that HEDNA is making these white papers available to anyone interested, not just HEDNA members. "It is important to HEDNA and the working group to share these educational materials with as wide an industry audience as possible," Muret said.The executive summaries and full text of both white papers can be found on HEDNA's website, www.HEDNA.org, under the Resources tab."These new educational tools are among the expanded collection of HEDNA resources available to industry professionals who deal with the fast-paced changes in hotel electronic distribution," said HEDNA President Rajesh Vohra. "HEDNA's forums and working groups continue to develop materials and education programs to address the needs of the industry across all disciplines of our business."At the upcoming HEDNA conference "Loch Into New Distribution" June 18-20 in Edinburgh, Scotland, several new HEDNA initiatives will be announced, along with panel discussions and keynotes from leaders in the field. For more information on the conference, visit www.HEDNA.org.

HEDNA's Winter Conference Brings Together Global Hospitality Professionals for Collaboration and Knowledge Sharing

HEDNA ·19 December 2011
To kick off the meeting, Melanie Ryan Owens, president of HEDNA and of Orbitz Worldwide, announced the new vision and mission statements for the association:HEDNA Vision: HEDNA will be known for creating an environment which fosters strategic collaboration toward business development in the global hospitality industry.HEDNA Mission: HEDNA is the leading global forum to advance the hospitality distribution through collaboration and knowledge sharing."HEDNA's Board of Directors has worked diligently to ensure that the association continues evolving to meet the needs and expectations of its members," Owens said. "All of HEDNA's strategic goals will support the new vision and mission statements, developing an even stronger association geared to the ever-changing industry."Snapshot of industry trendsThere is good news for the hospitality industry. It is recovering, but slowly, said Pegasus Solutions' Julie Parodi, senior director, strategic planning and analysis and editor, The Pegasus View. North American corporate travel bookings are growing by a modest margin while ADR shows solid growth. Length of stay is being used by corporates to contain costs per trip, Parodi said. Corporate travel in the Rest of the World shows a similar pattern to North America with bookings outpacing the prior year. Leisure travel is showing resilience in North America, but in the Rest of the World, the impact of the economy is taking a greater toll. What does the future look like? Parodi sees continued growth in corporate travel with leisure demand spurring bookings and ADR growth.Gleaning intelligence from guest reviewsGuest reviews are increasingly important tools for consumers and hoteliers. What kinds of patterns are being generated by guest reviews? A study of more than 3,000 guest reviews conducted recently by Natasa Christodoulido, assistant professor, department of management and marketing at California State University, looked at positive versus negative reviews. Among the findings: consumers who are extremely dissatisfied tend to expend more time and energy to extensively critique a property than those with a favorable review. While she believes that strong incentives should be developed to attract more balanced reviews of hotel properties, she encouraged hotels to use the negative ratings to uncover patterns of deficiencies and gain ideas for product and service improvement. Christodoulidou's study will be published soon in the Journal of Hospitality Marketing and Management.Brian Payea, head of industry relations at TripAdvisor, says his company uses built-in metrics to help hoteliers discover patterns in reviews, allowing them to understand the sort of people that are reviewing and how to benchmark against other property reviews. Surprisingly, only 7% of bad reviews have a management response, he said. In addition, because of the growing use of mobile, Payea encouraged hoteliers to make sure their mobile presence meets a high standard.Defining business in 2012There are three factors that will define the hotel business in 2012, said Henry Harteveldt, chief research officer and co-founder of Atmosphere Research Group. Uncertainty is a large factor since economies are still in a delicate state. Fragmentation will impact the business because 7 in 10 guests have no sense of brand loyalty. Immediacy is the third factor, allowing guests to access information immediately, especially on digital devices.Counting on the wisdom of friendsSocial media is evolving and nowhere is this more evident than Facebook. The wisdom of friends is replacing the wisdom of crowds, says pioneer Facebook builder Janice Diner, founding partner of Horizon Studios. Facebook has realized this and is adapting its offerings, such as Open Graph, to reflect the changing reality. Open Graph allows third party applications to include arbitrary actions and objects. This move to Open Graphs is moving us to the wisdom of friends.Sharing ideasHEDNA's Knowledge Workshops on payment, marketing and technical issues allowed attendees to learn from the top experts in these fields. HEDNA Forums on Standards, Payment Technologies and Leisure Wholesale allowed members to contribute thoughts and ideas to HEDNA's ongoing efforts on behalf of the industry.HEDNA Award of ExcellenceEvery year HEDNA takes time to acknowledge the extraordinary efforts by one of its members. Congratulations to Laury Anne Behrens of Worldwide Payment Systems on being the recipient of the 2011 HEDNA Award of Excellence. "Laury has worked tirelessly to bring change and improvement to the payment segment of the hotel electronic distribution industry," Owens said in presenting the award. "She has been the driving force behind HEDNA's UGI initiative, spending countless hours and effort moving the UGI project forward within the industry and working to make lasting change through better categorization of property data."Spirit of Innovation AwardCongratulations to HotelTonight, the winner of HEDNA's Spirit of Innovation Award. The Spirit of Innovation Award recognizes a key travel innovator who is driving the industry in a new direction. During the "Meet the Innovators" session, the five nominees presented to attendees, who then cast their votes to recognize the best innovation in travel and the hospitality industry.HEDNA on the HorizonLooking at 2012, the momentum will continue with HEDNA's Spring Conference in Madrid, Spain on June 5-7 at the Hotel Melia Castilla.HEDNA's Virtual Roundtable series and HEDNA U 1.0 sessions will be offered on a monthly basis in 2012. There will be Virtual Roundtables on corporate booking tools, merchandizing and revenue management, among others. HEDNA U 1.0 will be offered in a number of North American and European locations, bringing this excellent education offering to a wide range of industry participants.In the Asia-Pacific region, HEDNA's newly formed ASPAC working committee is actively engaged in understanding the needs of the region and will roll out new strategies and initiatives in early 2012.HEDNA's social media will continue to bring news of the association to followers on Twitter, Facebook and LinkedIn. HEDNA's Blog is the place to check on all things HEDNA and for the latest industry news.HEDNA's goal to learn, network and be inspired isn't just a one event philosophy. It's a driving force behind the association's daily work on behalf of the industry and its members.

HEDNA's Spirit of Innovation Award Goes to HotelTonight

HEDNA · 8 December 2011
HEDNA, the Hotel Electronic Distribution Network Association, announced HotelTonight as the recipient of its 2011 Spirit of Innovation Award. The presentation was made during HEDNA's Winter Conference in Las Vegas, Nevada.HEDNA's 2011 Spirit of Innovation award recognizes a key travel innovator that is driving the industry in a new direction. During the "Meet the Innovators" session, the five nominees presented to attendees, who then cast their votes to recognize the best innovation in travel and the hospitality industry.Just shy of a year old, HotelTonight is a 100 percent mobile service that provides consumers with access to available hotel rooms at special rates for that evening, said Sam Shank, CEO of HotelTonight. Content is optimized for the mobile experience and the site makes it easy to decide on a hotel room in various US locations based on the three to six offerings for that night. HotelTonight's customers are impulse bookers, said Shank, with 91 percent of customers booking a hotel they've never stayed at before. The company partners with hotels and takes commission on any transactions. It expects to expand internationally in the near future."We're extremely honored to receive recognition from an esteemed organization like HEDNA, which is providing real solutions for the travel industry" said Sam Shank, CEO. "With HotelTonight, hotels can offer mobile consumers impulse rates without jeopardizing their revenue or brand management objectives. Consumers win by getting unmatched deals at fantastic hotels."In addition to HotelTonight, four other innovators presented to the Winter Conference attendees. They were Adam Goldstein, co-founder and CEO of Hipmunk, Inc.; Gautam Lulla, COO of TravelTripper; Chris Patridge, executive vice president and co-founder of Backbid.com; and Eytan Seidman, co-founder and vice president products of ."The Spirit of Innovation Award honors the trendsetters who are moving our business forward and providing innovative means to make it easy for consumers to book travel," said Melanie Ryan Owens, HEDNA president and Vice President with Orbitz Worldwide. "HEDNA would like to thank all the innovators for sharing their visions with us."About HEDNAThe Hotel Electronic Distribution Network Association (HEDNA) is a not-for-profit trade association whose worldwide membership includes executives and managers from the most influential companies in the hotel distribution industry. Founded in 1991, all of HEDNA's activities are intended to stimulate the booking of hotel rooms through the use of GDS, the Internet and other electronic means. HEDNA brings all segments of the hotel industry together to evolve systems and services into electronic distribution that is easy and efficient. Additional information on HEDNA is available by calling +1 202-204-8400 or by visiting .

"Cash in on Distribution" at HEDNA's Winter Conference, December 5-7, 2011, Las Vegas

HEDNA ·23 November 2011
The Hotel Electronic Distribution Network Association (HEDNA) will hold its Winter Conference December 5-7, 2011 at The Cosmopolitan of Las Vegas in Las Vegas, Nevada.Focusing on the theme "Cash in on Distribution," the conference will present speakers and topics that examine industry advancements and trends, challenge the status quo, drive conversation, and encourage professional growth. Leaders from all sectors of the hospitality industry will attend this conference to learn, network and be inspired by more than 40 expert speakers, visionary thinkers and innovators. Keynote speakers include Natasa Christodoulidou, Ph.D. from California State University, Brian Payea of TripAdvisor, John McAuliffe of VFM Leonardo, Janice Diner of Horizon Studios, and Rob Torres of Google.The agenda will also feature the ever-popular GDS sessions and HEDNA forums on standards, payment technologies and leisure wholesale. In addition to updating attendees on recent association activities, the forums will give members the opportunity to help explore and shape these industry issues. Returning after a successful launch at the 2011 Spring Conference in Prague, the HEDNA knowledge tracks will examine the latest technology, payment and marketing trends.HEDNA's "Meet the Innovators" session features thought leaders in hotel electronic distribution, offering attendees new perspectives on the industry. At the end of the session, the audience will choose the recipient of HEDNA's Spirit of Innovation Award.To cap off the conference on December 7, HEDNA will present its Award of Excellence honoring an individual or company that has made outstanding contributions to the advancement of hotel electronic distribution.For more information on HEDNA's Winter Conference, visit the conference microsite at .About HEDNAThe Hotel Electronic Distribution Network Association (HEDNA) is a not-for-profit trade association whose worldwide membership includes executives and managers from the most influential companies in the hotel distribution industry. Founded in 1991, all of HEDNA's activities are intended to stimulate the booking of hotel rooms through the use of GDS, the Internet and other electronic means. HEDNA brings all segments of the hotel industry together to evolve systems and services into electronic distribution that is easy and efficient. Additional information on HEDNA is available by calling +1 202-204-8400 or by visiting .HEDNA contacts: Reed Hitchcock, HEDNA Executive Director, at rhitchcock@kellencompany.com or phone: +1 202-204-8400. Melanie Ryan Owens, Orbitz Worldwide and HEDNA President, at mryan@orbitz.com or phone: +1 312-894-6839.

HEDNA honors TAXEO with its 2011 Spirit of Innovation Award

HEDNA ·30 June 2011
HEDNA, the Hotel Electronic Distribution Network Association, announced TAXEO as the recipient of its 2011 Spirit of Innovation Award. The presentation was made during HEDNA's 20th Annual Electronic Distribution Conference in Prague, Czech Republic. This is the first time HEDNA has given the Spirit of Innovation award.HEDNA's 2011 Spirit of Innovation award recognizes a key travel innovator who is driving the industry in a new direction. During the "Meet the Innovators" session, the five nominees presented to attendees, who then cast their votes to recognize the best innovation in travel and the hospitality industry. The other nominees were Michael Madison of menumodo, R. J. Friedlander of ReviewPro, Olivier Jager of ForwardKeys, and Matthias Hosp and Felix Gorbach of YouMove.TAXEO is a service that helps international business travelers recover VAT on travel services in the European Union, Norway and Switzerland. Using a card-based system, TAXEO will submit rebate requests on behalf of the customer. TAXEO allows large businesses to recover VAT on smaller expenditures that might otherwise be overlooked. Small and medium-sized business can begin to recover VAT if they aren't doing so now. "It's a simple, automated and affordable solution that makes VAT rebates available to businesses of all sizes," said CEO Jean Cazes."The HEDNA Spirit of Innovation Award aligns with the Association's mission of educating our membership on the next big opportunities," said Melanie Ryan Owens of Orbitz Worldwide and HEDNA president. "These five innovative companies are changing the travel industry and driving it forward. Congratulations to TAXEO for exemplifying travel innovation."

HEDNA holds its 20th Electronic Distribution Conference in Prague on 28-30 June 2011

HEDNA ·23 June 2011
HEDNA, the Hotel Electronic Distribution Network Association, will hold its Spring Meeting on 28-30 June 2011 at the Prague Marriott Hotel, Prague, Czech Republic. The hotel electronic distribution industry is evolving at a fast pace. This meeting will look at where the industry is headed.The conference will bring together the top experts in electronic distribution for the hospitality industry as well as the up-and-coming innovators. HEDNA will be presenting a new award at the conference -- the 2011 Spirit of Innovation Award. Nominees are: Michael Madison of menumodo, R. J. Friedlander of ReviewPro, Jean Cazes of TAXEO, Olivier Jager of ForwardKeys, and Matthias Hosp and Felix Gorbach of YouMove. Keynote speakers for the meeting are: Janice Diner of Horizon Studios, Marcos Isaac of Amadeus, Satyan Joshi of Google, and Pierre Matuchet of SNCF Technologies.These keynote speakers will be joined by experts in mobile technology, social media, payment technologies, and marketing. For more information, visit the microsite for the Spring Conference in Prague at or visit HEDNA's homepage at .About HEDNAThe Hotel Electronic Distribution Network Association (HEDNA) is a not-for-profit trade association whose worldwide membership includes executives and managers from over 200 of the most influential companies in the hotel distribution industry. Founded in 1991, all of HEDNA's activities are intended to stimulate the booking of hotel rooms through the use of GDS, the Internet and other electronic means. HEDNA brings all segments of the hotel industry together to evolve systems and services into electronic distribution that is easy and efficient. Additional information on HEDNA is available by calling +1 202-204-8400 or by visiting

Google, Amadeus, Horizon Studios, SNCF Technologies to present at HEDNA's Spring Conference in Prague, Czech Republic

HEDNA ·31 May 2011
Two keynote speakers - Janice Diner of Horizon Studios and Marcos Isaac of Amadeus - are recognized innovators and brand builders. Satyan Joshi of Google will share his thoughts on mobile and its impact on travel marketing. Pierre Matuchet of SNCF Technologies will look at how hotels can learn from other travel verticals.The Spring Conference features a special "Meet the Innovators" session that will introduce the hottest innovators and their products for the travel industry.There will be three Knowledge Workshop tracks at the Spring Conference. The Tech Track offers lively discussions on SEO best practices, a Point/CounterPoint session on using direct connections versus technology intermediaries, and a look at the online strategies for leisure businesses. The Marketing Track features a look at how private sales sites are changing the landscape and how social media is altering communications with customers. The Payment Track will look at the customer-based strategies that are rapidly evolving. The Spring Conference will also feature the ever-popular sessions with GDS companies.Get involved with HEDNA by attending the Association's committee meetings - Leisure Wholesale, Payment Technologies and Standards. HEDNA committees are dedicated to developing solutions t0 move the industry forward.Join HEDNA in Prague and help the Association celebrate its 20th Anniversary.For more information, visit the microsite for the Spring Conference in Prague at http://www.wix.com/hedna2011/hedna# or visit HEDNA's homepage at http://www.hedna.org.

HEDNA celebrates its 20th anniversary by reaffirming its mission to serve the hotel electronic distribution industry

HEDNA ·19 April 2011
Hotel electronic distribution is an evolving and progressive industry and the needs of HEDNA's members have been constantly changing over the past two decades. Member suggestions have always guided Association's focus. In response to recent member requests, HEDNA's Board of Directors is pleased to announce the following programs and enhancements:HEDNA U, the Association's premier educational offering, has received accolades from attendees. HEDNA U covers the history and workings of electronic distribution. Hotels and other travel companies are sending their employees to HEDNA U to gain understanding of the hows and whys of the industry. There will be five more HEDNA U sessions during the remainder of 2011 - Dallas, TX in August; Toronto, Canada in the fall; Singapore in conjunction with the Web In Travel Conference on October 17-19; Las Vegas, NV in conjunction with HEDNA's Winter Meeting in early December; and London, UK (exact date to be announced).HEDNA's virtual webinars are extremely popular with members and non-members. Upcoming virtual roundtables include Reputation Management in mid-May and Mobile Technologies in mid-summer. In the current world of instantaneous reviews, hoteliers need to monitor and respond proactively to criticisms and misinformation posted by travelers and reviewers. Experts participating in the Reputation Management virtual roundtable will show companies the best strategies to use in these situations.HEDNA is making a number of enhancements on its website to ensure members have the information and services that best serves their needs. Members can expect to see more interactive solutions in the Members Only section. In conjunction with HEDNA Spring Meeting in Prague on June 28-30, 2011, the Association is launching a microsite that will offer all the pertinent information and updates on the meeting in one convenient place.HEDNA is also launching a blog as part of its efforts to maintain communication with its members and distribute timely information in a low-key, relaxed medium. Many of HEDNA's members are fans of blogging and have asked the Association to add this communication tool to reach out to the hotel electronic distribution audience.HEDNA is announcing that the committee focused on the connectivity solutions for tour operators, wholesalers and hotel companies is changing its name to the Leisure Wholesale Committee. Co-chairs Sean Gray of Fairmont Raffles Hotels International and Duncan Kennedy of Starwood Hotels will be working with committee members to identify and develop connections in this area."HEDNA has worked extremely hard over the past 20 years to promote and to offer educational opportunities for the hotel electronic distribution industry," says Melanie Ryan of Orbitz Worldwide and HEDNA president. "Thanks to the contributions of our Board, members and staff, HEDNA is well placed to carry its mission into the future, ever evolving to serve industry needs."

HEDNA's Winter Conference Finds Data, Customers And Technology To Be Key Trends For The Hotel Electronic Distribution Industry

HEDNA ·10 December 2010
"What's your distribution worth?" -- was held December 6-8, 2010 at The Omni in Fort Worth, Texas.There was a lot of positive news for attendees, including the fact that corporate travel is rising, that the mobile channel is gaining strength, voice isn't dead, and new technology approaches are driving the industry forward.The meeting kicked off with a look at the key distribution trends affecting the industry and the challenges that every decade has faced. One of current trends is that the traditional marketing funnel that allowed companies to control their message no longer exists, said Felix Laboy, president and general manager of Sabre Hospitality Solutions. "There's no direct path now" to reach the consumer, he said. Instead there are "brand mediaries," such as OTAs, review websites and social media that form a complex network between the travel booker and the travel consumer.How can you stand out in the crowd? One way is by using behavioral targeting, which allows travel bookers to display customized information to reach consumers. Laboy sees behavioral targeting as an evolving trend for website searches. Embracing social media is a key way to reach customers. "We could never have predicted the explosion of social media," Laboy said. And yes, "you can have meaningful customer engagement via Twitter." Hoteliers need to consider mobile tagging as a way to offer promotions to customers, he said.There's also some good news - corporate travel is on the rise. Corporate travel is expected to end 2010 with a 15% increase compared to just an 8% rise for online leisure and unmanaged travel, Laboy said. A new concept called hotel management solutions or HMS will "create an integrated, SaaS-based solution above the property level," said Laboy. The benefits of HMS are streamlined logistics, decreased interface and data incompatibilities, and lower IT personnel and maintenance costs.Sustainability is another key trend, said Laboy. Not only is sustainability good for the environment, but it also reflects well on a hotel's reputation and resonates well with customers.Achieving profitabilityThe Achieving Profitability panel brought together a lively crew of experts to discuss the factors influencing profitability in the near term. The major themes from this panel were data, customers and technology.Customers are clamoring for more data, according to Ric Leutwyler, COO of Pegasus Solutions and President of Utell. Access to more data is important and that means content. "Content is King, but it is being re-crowned," said Roland Tanner COO of Lanyon. "What's important now is accessing data and using it."More data and more content require more technology. Yet, consumers may balk at data gathering, despite their desire for more content. Said Leutwyler, "We need to communicate that we are trying to make the experience more personal; it's not Big Brother." Notes Roger Liew, CTO of Orbitz Worldwide, the data needs to be gathered in a non-creepy way.Frank Reeves, CTO and co-founder of Avvio, agrees that customer recognition is critical. But, he said, there is a difference between saying hello in someone's language and being creepy. "Personalization isn't a dirty word," said Reeves. But don't count the old ways of gather data as being passe. Linda Kent, senior vice president of Wyndham Hotel Group points out that you can "use local intelligence -- feet on the street -- to start understanding emerging markets like China."Worth DistributingDuring the Q&A Worth Distributing session, Mike Kistner, CEO of Pegasus Solutions, and John Burns, president of Hospitality Technology Consulting, exchanged ideas about the undercurrents in the industry. One message that came through loud and clear was get back to basics.The key to surviving down times is to find a "solid value proposition and sticking to your core business," said Kistner. It's also important to not devalue your brand in the eyes of the consumer. Yet, there are a lot of disruptive elements rocking the market. Kistner points out that there's social upheaval in the market - is the guest finding the hotel or is the hotel finding the guest? The answer to that question may be key for any hotelier's strategy. Don't discount the tried and true channels, said Burns, adding that voice remains a viable channel especially for upselling.What about payment technology? Both Burns and Kistner see a need for an electronic wallet. Quipped Kistner, "Maybe we can sell rooms on iTunes as the payment mechanism is already set up."Innovation and experimentation are also necessary for growth, but you've got to have a solid foundation, said Kistner. "If you have the foundation, you can then build on your successes. Be willing to take the risk."The Value of BrandingWho better to speak about branding than Southwest Airlines? Michael Van Houweling, senior director, product and brand marketing for Southwest, noted that "history can benefit you as a brand, but it can also create challenges" and you need to be aware of that. At Southwest, "building the brand has a lot to do with our people" as they are the ones directly connecting with the customer. Recently, Southwest has focused on its "product quality to attract business traveler," he said. "We have innovated around that customer" to good result, Van Houweling said. How does branding tie into distribution? At Southwest, distribution has allowed the company to have efficient marketing so it can invest and devote time to branding, he noted. Industry UpdateKristi White, director of revenue optimization for TRAVELCLICK, sees signs that the hotel industry is rebounding. But not all areas are benefiting from this strength.ASPAC has seen strong growth this year. However, overbuilding in Abu Dhabi and Dubai are dragging down levels in the Middle East and Africa. Every region except ASPAC saw a rise in September, but a dip in October. ASPAC remained strong in October. ASPAC is one of White's bright spots. She sees that market growing by 10-12% in 2011. Other areas showing strong growth this year are Sao Paulo, Mexico City and Rio de Janeiro.Looking at ADR by channel, GDS remains the leader followed by voice, branded websites, OTAs and opaque. While voice reservations are down, they are not forgotten, White said. She sees independents are recovering in some markets better than the big brands.What's in White's crystal ball for 2011? She sees occupancy will increase by 3-5 %, ADR by 4-5% and overall RevPAR by 6-9%. Looking at specific RevPARs, ASPAC will increase 10-14%; Europe, 7-9%; the Americas, 6-9%; and the Middle East and Asia, 3-6%. HEDNA Reviews 2010; Looks Forward to 2011Melanie Ryan, HEDNA President and Orbitz Worldwide, sees HEDNA going from strength to strength and building on its 2010 accomplishments. The Association's membership is comprised 53% from North America, 45% from EMEA, and 2% from ASPAC. HEDNA looks to grow its ASPAC base as the market expands.During the Spring Conference in London, HEDNA held its first Speak Up session, which gave the HEDNA Board of Directors a clear idea of what the membership needed. The key areas for the Association, according to members' feedback, are education, networking, HEDNA as a resource and standards. The Board will do its utmost to see that members' needs are met in these areas.Ryan announced that the UGI initiative is moving into its next phase. HEDNA will be partnering with HTSIC to move UGI forward. Ryan thanked Laury Behrens of WPS for her work on this valuable initiative.HEDNA U held a very successful session on December 6 in Fort Worth. Participants learned how hotel electronic distribution evolved, what is involved in a distribution network and how efficient distribution can speed transactions. The "students" also got a chance to develop a social media strategy for a fictional company. In 2011, HEDNA U will be offered in several locations including Atlanta, Georgia on January 26 (in conjunction with Eye For Travel meeting); London, UK on February 1; Madrid, Spain on March 21, and in Singapore in October (in conjunction with WIT). Other HEDNA U dates will be announced soon.Ryan also announced that HEDNA will be continuing its webinar series. HEDNA will hold a webinar on "Connectivity" on February 22, which will be hosted by Pegasus. On April 5, there will be a webinar on "Reputation Management," hosted by Amadeus. More topics and dates will be announced during the year.HEDNA will also be holding its annual conferences in 2011. The Spring Conference will be held in Prague, Czech Republic on June 28-30 and the Winter Conference will be held in Las Vegas, Nevada on December 5-7. The ASPAC Conference meeting dates and location will be announced early in 2011. About HEDNA | The Hotel Electronic Distribution Network Association (HEDNA) is a not-for-profit trade association whose worldwide membership includes executives and managers from over 200 of the most influential companies in the hotel distribution industry. Founded in 1991, all of HEDNA's activities are intended to stimulate the booking of hotel rooms through the use of GDS, the Internet and other electronic means. HEDNA brings all segments of the hotel industry together to evolve systems and services into electronic distribution that is easy and efficient. Additional information on HEDNA is available by calling +1 202-204-8400 or by visiting .

HEDNA Announces 2011 Board Of Directors

HEDNA · 9 December 2010
Edward Perry, Senior Director of E-Commerce, WORLDHOTELSTreasurer -Nancy Little, Manager, GDS & Third Party Distribution, InterContinental Hotels Group (IHG)Retiring from the Board are Keith Cotton, Vice President, Supply Solutions, Hotel Booking Solutions/IBS Software; Oliver Fasching, Director, Distribution & Market Strategy, Jumeirah Group; Erica Penley, Director of Distribution, Kimpton Hotels & Restaurants; and Alison Velez, Director, Distribution Technology, Wyndham Hotel Group. "HEDNA is deeply appreciative of the contributions of our retiring Board members," says Melanie Ryan, HEDNA president. "Their hard work and dedication have guided HEDNA through these last two years. The Association thanks you for volunteering your time and your talents."Looking ahead, Ryan says that "the 2011 Board will be well positioned to continue to build upon a very strong foundation, including our fulfilling our 2011-2012 goals of which expanding our educational efforts is instrumental."About HEDNA | The Hotel Electronic Distribution Network Association (HEDNA) is a not-for-profit trade association whose worldwide membership includes executives and managers from over 200 of the most influential companies in the hotel distribution industry. Founded in 1991, all of HEDNA's activities are intended to stimulate the booking of hotel rooms through the use of GDS, the Internet and other electronic means. HEDNA brings all segments of the hotel industry together to evolve systems and services into electronic distribution that is easy and efficient. Additional information on HEDNA is available by calling +1 202-204-8400 or by visiting .

HEDNA's Winter Meeting to be held Dec. 6-8, 2010

HEDNA · 5 November 2010
Tom Botts, managing partner of Hudson Crossing, and John Burns, president of Hospitality Technology Consulting -- will discuss trends and their predictions for the future. HEDNA is pleased that Felix Laboy, president and general manager of Sabre Hospitality Solutions will give the opening keynote presentation on Dec. 7 and Michael Van Houweling, senior director of advertising, product and online marketing for Southwest Airlines, will be the closing keynote on Dec. 7. Both Laboy and Van Houweling are industry veterans with unique perspectives on the industry.What are hoteliers doing to keep growth positive and how are technology companies assisting in that growth? Attendees will discover the answers to those questions and more during the "Achieving Profitability in 2012 and Beyond" panel on Dec.7. Panelists are Ric Leutwyler, chief marketing officer, Pegasus Solutions; Roger Liew, chief technology officer, Orbitz Worldwide; Frank Reeves, chief technical officer and co-founder, Avvivo; Linda Kent, senior vice president electronic distribution, Wyndham Hotel Group; and Roland Tanner, chief operating officer, Lanyon.All of HEDNA's standing committees - Standards, Payment Technologies, Tour and UGI - will hold committee meetings during the Winter Meeting. These committees help move the industry forward and are composed of member volunteers. HEDNA's very popular Concurrent Education Sessions will be held on Dec. 7 and 8. These sessions give attendees the opportunity to have direct access to senior managers from the hotel electronic distribution industry. These sessions enable attendees to voice their thoughts and concerns, discuss functionality issues and request future enhancements from the top providers. At the Winter Meeting, there will be two important announcements. HEDNA will reveal the recipient of HEDNA's 2010 Award of Excellence and will announce the 2011 Board of Directors. For the complete agenda, please visit: HEDNA's Winter Meeting Partners are TIG Global and VFM Leonardo. Winter Meeting Sponsors are Sabre Hospitality Solutions, UATP, DerbySoft and Northstar Travel Media.On Dec. 6, the Association will hold its HEDNA U educational seminar. This seminar is for up-and-comers in the hotel electronic distribution industry and has garnered rave reviews from attendees at previous sessions. For more information on HEDNA U, please visit: About HEDNA | The Hotel Electronic Distribution Network Association (HEDNA) is a not-for-profit trade association whose worldwide membership includes executives and managers from over 200 of the most influential companies in the hotel distribution industry. Founded in 1991, all of HEDNA's activities are intended to stimulate the booking of hotel rooms through the use of GDS, the Internet and other electronic means. HEDNA brings all segments of the hotel industry together to evolve systems and services into electronic distribution that is easy and efficient. Additional information on HEDNA is available by calling +1 202-204-8400 or by visiting ./

HEDNA U holds successful session in Singapore | Next session will be Dec. 6 in Fort Worth, Texas

HEDNA ·26 October 2010
HEDNA, the Hotel Electronic Distribution Network Association, held a very successful HEDNA U session in Singapore on 21 October 2010. The session was held at the Suntec Convention Centre. HEDNA U is designed to educate industry up-and-comers about electronic distribution. The Singapore session was specifically designed for the ASPAC market. "HEDNA is well aware of the great need for education about hotel electronic distribution in the ASPAC region," said HEDNA President Melanie Ryan of Orbitz Worldwide. "HEDNA has received many requests for educational programs in this part of the world. In response to those requests, HEDNA has developed a specialized training program called HEDNA U."The instructors in Singapore were Joe Lim, regional director, Hospitality and Car Rental, Asia Pacific, Travelport; Angeline Hon, director, Distribution & Intermediary Sales - Asia Pacific, InterContinental Hotel Group; and Edward Perry of HEDNA and senior director of E-Commerce WORLDHOTELS."Lim and Hon's knowledge of electronic distribution in ASPAC and tenure in the industry gave attendees valuable insight into the region's workings," said Ryan. "Perry is an expert on social media and provided a unique perspective on how these tools can benefit electronic distribution."According to Perry, "HEDNA U in Singapore will be the first of several sessions in Asia. The Singapore attendees found the format to be engaging and informative. HEDNA is committed to providing excellent educational opportunities for this growing region," Perry said.The final HEDNA U session for 2010 will be held on Dec. 6 in Fort Worth, Texas in conjunction with HEDNA's Winter Meeting on Dec. 6-8 at The Omni Fort Worth. Keep an eye out for HEDNA U's 2011 dates and locations, which will be announced soon.For more information on HEDNA, HEDNA U and the Winter Meeting, please visit .Contacts: Melanie Ryan, President of HEDNA, mryan@orbitz.com, Keith Cotton, Chair of HEDNA Education Committee, kcotton@hbsconnect.com , and Reed Hitchcock, Executive Director of HEDNA, rhitchcock@kellencompany.com.About HEDNA | HEDNA is a not-for-profit trade association whose worldwide membership includes executives and managers from the most influential companies in the hotel distribution industry. Founded in 1991, all of HEDNA's activities are intended to stimulate the booking of hotel rooms through the use of Global Distribution Systems (GDSs), the Internet and other electronic means. HEDNA brings all segments of the hotel industry together to evolve systems and services into electronic distribution that is easy and efficient. For more information, visit .

HEDNA will hold HEDNA U seminar in Singapore on Oct. 21, 2010

HEDNA ·24 September 2010
Joe Lim, Regional Director, Hospitality and Car Rental, Asia Pacific, Travelport; Angeline Hon, Director, Distribution & Intermediary Sales - Asia Pacific, InterContinental Hotel Group; and Edward Perry of HEDNA and Senior Director of E-Commerce WORLDHOTELS. To register, visit HEDNA Member Rate - US$ 149.00Non-Member Rate - US$ 200.00For companies sending more than 3 registrants, HEDNA is proud to offer a discounted price. For further information, please contact info@hedna.org HEDNA U will be held in Ballroom 2 on Level 2 of Suntec Singapore International Convention & Exhibition Centre located at 1 Raffles Boulevard, Suntec City, Singapore.For more information, contact HEDNA at info@hedna.org About HEDNA | HEDNA is a not-for-profit trade association whose worldwide membership includes executives and managers from the most influential companies in the hotel distribution industry. Founded in 1991, all of HEDNA's activities are intended to stimulate the booking of hotel rooms through the use of Global Distribution Systems (GDSs), the Internet and other electronic means. HEDNA brings all segments of the hotel industry together to evolve systems and services into electronic distribution that is easy and efficient. For more information, visit .

HEDNA U Relaunches with Successful Session in Omaha

HEDNA · 1 September 2010
HEDNA, the Hotel Electronic Distribution Network Association, relaunched its popular HEDNA U educational effort in Omaha, Nebraska on August 19, 2010. HEDNA U is described as one of the best educational products available on electronic distribution.HEDNA U is designed to educate industry up-and-comers about electronic distribution. The interactive one-day seminar began with a history of electronic distribution followed by sessions on content, system functionality, the Internet and social media. "The interactive format worked well with good interaction between the students and the presenters," says Keith Cotton of Hotel Booking Solutions and chair of HEDNA's Education Committee. "The students also liked the casual approach and the opportunity to interject comments and ask questions throughout the sessions." The history and background session was very popular with the students. "People enjoyed learning about the history of electronic distribution. It gave them a perspective on the industry and an understanding about how the industry has evolved," notes Cotton. There will be two more HEDNA U sessions in 2010 - in Singapore on October 21 and in Fort Worth, Texas on December 6. Details on those two sessions will be forthcoming. "HEDNA U is a tangible example of HEDNA's commitment to helping those in the electronic distribution industry through further education," says Melanie Ryan, HEDNA president and Orbitz Worldwide. "Education is a key activity for HEDNA. The Association shows its dedication to electronic distribution education with efforts such as HEDNA U as well as our conferences and our library of materials on the HEDNA website." About HEDNAThe Hotel Electronic Distribution Network Association (HEDNA) is a not-for-profit trade association whose worldwide membership includes executives and managers from over 200 of the most influential companies in the hotel distribution industry. Founded in 1991, all of HEDNA's activities are intended to stimulate the booking of hotel rooms through the use of GDS, the Internet and other electronic means. HEDNA brings all segments of the hotel industry together to evolve systems and services into electronic distribution that is easy and efficient. Additional information on HEDNA is available by calling +1 202-204-8400 or by visiting .

HEDNA Announces Its 2010 Board of Directors

HEDNA ·21 January 2010
Sarah Fowler, Strategic Account Director, Pegasus SolutionsSecretary -- Edward Perry, Senior Director of E-Commerce, WORLDHOTELSTreasurer -- Keith Cotton, Vice President, Supply Solutions, Hotel Booking Solutions/IBS Software"HEDNA has exciting plans for 2010, including relaunching HEDNA U and instituting HEDNA Networking Lunches," says Ryan. "I'm very much looking forward to working with the Board on these initiatives as well as pursuing important issues for the hotel electronic distribution community, such as Unique Global Identifiers, during this year. HEDNA is pleased to have such a stellar roster of Board Members."Complete biographies of the Board of Directors may be accessed in the Who's Who section on the HEDNA website (click here). Simply click on a name to access the bio. About HEDNA | The Hotel Electronic Distribution Network Association (HEDNA) is a not-for-profit trade association whose worldwide membership includes executives and managers from over 200 of the most influential companies in the hotel distribution industry. Founded in 1991, all of HEDNA's activities are intended to stimulate the booking of hotel rooms through the use of GDS, the Internet and other electronic means. HEDNA brings all segments of the hotel industry together to evolve systems and services into electronic distribution that is easy and efficient. Additional information on HEDNA is available by calling +1 202-204-8400 or by visiting .

HEDNA Gives its 2009 Excellence Award to Wyndham Hotel Group's Tammy Peter

HEDNA ·10 December 2009
The award honors an individual whose career has made remarkable contributions toward the advancement of hotel electronic distribution and involvement with HEDNA. The recipient of the Award of Excellence is honored by the general membership of HEDNA at its Winter Meeting. (Photo, left to right: Melanie Ryan, Tammy Peter, and Alison Velez)Tammy is known as a leader within both HEDNA and the hotel electronic distribution network industry. During her tenure with HEDNA, Tammy chaired the Education Committee, which developed HEDNA U, one of the Association's greatest accomplishments. She was responsible for all HEDNA U curriculums and its delivery at all conferences. When HEDNA decided to completely refresh the training materials, Tammy personally shepherded the effort. The amount of time and attention to detail of this effort reflected Tammy's passion to grow the education portion of HEDNA. She understands how much HEDNA U gave to the membership. When it was decided to take HEDNA U on the road, Tammy oversaw the entire program, which was extremely successful. Tammy continues to be an advocate of HEDNA within the industry and her own organization."Tammy is known as a HEDNA pioneer. She has devoted many years and countless hours to growing the Association," said HEDNA's President Melanie Ryan of Orbitz Worldwide. "Tammy's leadership is invaluable and has helped to advance HEDNA's educational initiatives," Ryan said. A 24 year veteran of the travel industry, Tammy began her career with Embassy Suites, moving on to work for various hotel representation firms. In those jobs she managed distribution functions from technology and operations to electronic and relationship management. Tammy spend six years with the company now known as Pegasus Solutions and was a key distribution contributor during its growth years.Tammy currently holds the position of Vice President, eCommerce New Business Development with the Wyndham Hotel Group (WHG) in the Parsippany, N.J. office, where she has been since June of 2000. In that capacity, she is responsible for evaluating and implementing online revenue generation opportunities for all 11 WHG brands. She also handles reservation technology, channel management, social media, and oversees several corporate ecommerce programs.She is a graduate of the University of Michigan and holds a bachelor's degree in human resource management.About HEDNA | The Hotel Electronic Distribution Network Association (HEDNA) is a not-for-profit trade association whose worldwide membership includes executives and managers from over 200 of the most influential companies in the hotel distribution industry. Founded in 1991, all of HEDNA's activities are intended to stimulate the booking of hotel rooms through the use of GDS, the Internet and other electronic means. HEDNA brings all segments of the hotel industry together to evolve systems and services into electronic distribution that is easy and efficient. Additional information on HEDNA is available by calling +1 202-204-8400 or by visiting .

HEDNA and hotel distribution industry looks forward to 2010 Better economic climate seen, HEDNA launches Networking Lunches, HEDNA U

HEDNA ·10 December 2009
LAS VEGAS, NEVADA, Attendees at HEDNA's Winter Meeting expressed much enthusiasm about HEDNA's educational outreach plans for 2010 and were optimistic about a better market for 2010. HEDNA's Winter Meeting was held December 7-9, 2009 at The Wynn in Las Vegas, NV. Over 200 attendees were in Las Vegas to learn the latest about the industry and to network.HEDNA is relaunching its popular HEDNA U educational effort, said Melanie Ryan, HEDNA President and senior director, Global Strategic Accounts for Orbitz Worldwide. The first HEDNA U session will be held in August 2010 in Omaha, NE followed by another session in December 2010 in Dallas/Fort Worth. Designed to educate industry up and comers as well as those in the industry who would like to learn more about electronic distribution. HEDNA U is being enthusiastically greeted by the membership. "We're really looking forward to HEDNA U," said one attendee. "It's a great opportunity for my staff," another said. It's one of the best products HEDNA has ever produced.2010 will see HEDNA's Networking Lunch initiative begin, which will bring HEDNA to more locations on a frequent basis. The first Networking Lunch will be held February 17, 2009 in San Francisco. Other Lunches are planned for March in Phoenix, AZ; May in Chicago, IL and Dubai; June in London, UK; September in Toronto, Ontario; and October in Atlanta, GA, said Ryan.HEDNA will continue its Virtual Roundtables in 2010. Upcoming webinars are being planned on social media and connectivity options topics.Filling the glassBarry Maher, noted author and inspirational speaker, had attendees on their feet and cheering during his presentation. Maher encouraged attendees to take a different viewpoint of current challenges. "Find the selling points in the negative" aspects of a situation, Maher said. The key to filling your glass is to acknowledge the negatives and turn them into assets. Maher showed attendees the power that a few changes in outlook and a positive attitude can have.Economy in TransitionThe worst is behind us, according to many of the speakers on the Economy in Transition panel. While the economic downturn certainly took its toll, many areas of the travel and hotel industry are seeing signs of rebound with 2010 described as an important transitional year.Panelist shared their lessons of 2009. Some of those lessons were:Using social media as a low-cost marketing tool and getting stellar results.Emphasizing the importance of value as a selling point.Going back to basics including phoning customers and meeting them face-to-face. 2009 saw the return of the personal handshake.A return to service excellence as being an essential attribute for business.Creating an action plan based on what we've learned from 2009.What does the future hold for travel?Several current trends will continue into the near future, according to the Future of Travel panelists. Among the trends are:Content is here to stay. Travelers want to know everything about the experience down to the kind of shampoo in the room.Help consumers discover new experiences. Don't provide the same old destination options.Delivery an experience that people will want to share with others.Will the emphasis on reducing carbon footprints keep people from traveling? Perhaps North Americans might travel less, but new travelers from countries such as China are keen to experience travel and will do so.With the scheduled closing keynote speaker unable to attend the Winter Meeting, Forrester's Henry Harteveldt stepped in at short notice to provide attendees with a very astute reading of the industry. He reiterated that 2010 will be a year of transition. He reminded attendees that due to the downturn, travelers have evolved from consumers to "sellsumers." Consumers are looking for value and are willing to pay a bit more to get better value. Harteveldt also said that the industry needs to do a better job of enticing travelers. "We do well with the steak, but there's no sizzle."Committee sessions well attendedHEDNA's Committees - Group, Tour, Standards, UGI (Unique Global Identifier), and Payment Systems - were very well attended. Both the Tour and Payment Systems Committees will be releasing white papers in early 2010. The Committees reviewed the status of the initiatives and heard excellent suggestions on how to move these initiatives forward.Attendees found the Working Group sessions to be very informative. Speakers from the GDSs and OTAs updated packed audiences on their individual efforts and took questions about upcoming products and services. The worst is behind usChristine DeZarn, enterprise services consultant, Rubicon Group said that data does show the industry to be on an upturn. Not all parts of the industry are rising at the same rate, however. Interestingly, volume has shown much growth for transient. Brand.com continues to hold on to market share although at a slightly lower level for transient sales.About HEDNA | The Hotel Electronic Distribution Network Association (HEDNA) is a not-for-profit trade association whose worldwide membership includes executives and managers from over 200 of the most influential companies in the hotel distribution industry. Founded in 1991, all of HEDNA's activities are intended to stimulate the booking of hotel rooms through the use of GDS, the Internet and other electronic means. HEDNA brings all segments of the hotel industry together to evolve systems and services into electronic distribution that is easy and efficient. Additional information on HEDNA is available by calling +1 202-204-8400 or by visiting .

HEDNA Welcomes Four New Board Members for 2009

HEDNA ·17 December 2008
NEW ORLEANS, LOUISIANA, HEDNA, the Hotel Electronic Distribution Network Association, is announcing four newly elected members to the Association's Board of Directors. The new Board Members were welcomed at HEDNA's December Conference in New Orleans, Louisiana.The new HEDNA Board members are:Melanie Ryan of Orbitz Worldwide - PresidentKeith Cotton of Hotel Business Solutions - Board Member at LargePhilippe Garnier of Hilton International - Board Member at LargeLouise Meyer of VFM Leonardo - Board Member at LargeContinuing on the HEDNA Board are:Linda Kent - Vice PresidentKeith Harrison of Travelport GDS - TreasurerEdward Perry of WORLDHOTELS- SecretarySarah Fowler of Pegasus Solutions - Board Member at LargeNancy Little of Intercontinental Hotels Group - Board Member at LargePuneet Mahindroo of Taj Hotels, Resorts and Palaces - Board Member at LargeDuane Overgaard of Sabre Travel Network - Board Member at LargePam Streeter of Interstate Hotels and Resorts - Board Member at LargeAlison Velez of Wyndham Hotel Group - Board Member at Large"I am privileged and honored to have been elected by the Board of Directors to serve as HEDNA's president for the next two years," said Orbitz Worldwide's Ryan. "I look forward to our association's continued success, and to working with the Board and HEDNA's membership to continue the advancement of electronic distribution within the hospitality industry."Tiffany Topcik will move into the immediate Past President's role, serving on the Board for one year to help ensure a seamless transition. Ryan, in collaboration with the Board, expressed gratitude toward Topcik for generously serving as HEDNA's President for the past three years. The Board would also like to recognize Brian Hill of Hyatt Hotels and Resorts for his dedicated service as a Board Member at Large for the past two years. Here are the biographies of HEDNA's President and newest Board members: Melanie Ryan is the Senior Director of Global Strategic Accounts at Orbitz Worldwide, headquartered in Chicago, Illinois, where she leads a large portfolio of accounts on behalf of Orbitz brands including Orbitz.com, Cheaptickets.com, ebookers.com, HotelClub.com, Asiahotels.com, Ratestogo.com, and Away.com. Melanie provides strategic leadership and oversees supplier partnerships across North America, Europe, Asia Pacific and the Middle East. Melanie joined Orbitz Worldwide in 2004 and has 12 years of extensive industry experience. She has held various positions in ecommerce, revenue management, sales and marketing and operations. Prior to joining Orbitz Worldwide, Melanie was on the lodging side of the industry developing ecommerce strategies for Sunburst Hospitality. Melanie has served on the HEDNA Board of Directors since 2006. Keith Cotton is Vice President, Supplier Solutions for Hotel Booking Solutions, Inc. (HBSi). A founding Board member of HEDNA, he has more than 25 years in the industry. Keith has spent the majority of his career in electronic distribution roles with Holiday Inn and Pegasus. Prior to joining HBSi, Keith held position with ReservHotel and AltiusPAR.Philippe Garnier is Senior Director, Distribution Sales with Hilton Hotels' International Division. Philippe oversees Hilton's business with GDS, third party online distributors, and works to standardize sales contracts. A five-year veteran with Hilton, Philippe has also working as a management consultant with KPMG and PricewaterhouseCoopers.Louise Meyer is Vice President, Hotels for VFM Leonardo, Inc. Louise has over 20 years of experience and leadership in the hospitality and travel industry and has key roles within the hotel, travel and distribution industries, including responsibility for the hotel business line at Galileo International and varied roles at Sabre. Louise also has held positions at American Airlines, Borden Foods, and Federated Department Stores.About HEDNA | The Hotel Electronic Distribution Network Association (HEDNA) is a not-for-profit trade association whose worldwide membership includes executives and managers from over 200 of the most influential companies in the hotel distribution industry. Founded in 1991, all of HEDNA's activities are intended to stimulate the booking of hotel rooms through the use of GDS, the Internet and other electronic means. HEDNA brings all segments of the hotel industry together to evolve systems and services into electronic distribution that is easy and efficient. Additional information on HEDNA is available by calling +1 202-204-8400 or by visiting .

HEDNA Presents New Study On Unique Global Identifiers At December Meeting

HEDNA ·12 December 2008
was one strategy noted by the panelists. Along those lines, Oral Muir, senior director of Global eCommerce Channels at Marriott International, said the company was seeing more multi-use operations where a hotel has condominiums as well as guest rooms and shopping connected to the complex.Companies are also looking at business in other regions such as Asia, China and South America, to offset downturns in business in the US. Panelists noted that there was a big difference between the current economic downturn and the downturn following September 11, 2001. After 9/11, companies spiraled down prices into order to keep market share. In 2008, companies are managing revenues in smarter ways and aren't slashing prices. Both Priez of the New Orleans CVB and Kelly Hart, managing director for Global Accounts at Continental Airlines, emphasized the importance of electronic distribution. Priez said that after Katrina, electronic distribution was a cost effective way to publicize that the city's tourism industry was back in business. Hart mentioned that Continental is relaunching its electronic distribution as a way to distinguish Continental from its competitors. What about mergers?Many companies are looking to partner with businesses in Asia and China to leverage those emerging markets. Yet others are deciding that consolidation is a better strategy. Consolidation can help organizations merge technologies as well as business units. The Consolidation Panel pointed out that there's quite a bit of finesse involved in making a merger successful. Panelists said that third party consultants are helpful in getting companies through the transition from two entities to one. While mergers naturally create an internal focus, panelists cautioned that it's important to maintain your relationship with your customers, too.Online booking growsMeanwhile, the Online Meetings panel brought the good news that more and more meeting planners are looking to book online. Meetings are big revenue generators, the panelists pointed out, with meetings of 50 or more people accounting for $50-billion in revenue. The panelists urged hotels to be more accommodating to this sector's online needs.Traveling with GoogleGoogle's mission to organize the world's information is certainly having an impact on the travel industry. One-half of all travelers check the Internet for reviews and blogs about destinations and services, says Cindy Goodrich, senior marketing manager, Travel, for Google, Inc. The company is working to capture existing demand, drive new demand, and enhance customer experience. Goodrich says that 46 percent of Internet users are visiting travel sites online. Visibility is key for the travel industry. She suggested using videos to pique a traveler's interest in visiting a destination. Goodrich emphasized that it pays to be unique and creative with your advertising to capture the attention of the online audience.Dale Irvin, known as the Professional Summarizer, gave humorous insights about the meeting during his closing keynote presentation.In addition to the panels and keynotes, HEDNA's Committees held very effective meetings, updating attendees on their activities. HEDNA's Work Group sessions returned at this meeting, allowing hoteliers to have private, one-on-one discussions with the key distribution agencies.HEDNA's meeting closed with a Humanitarian Day devoted to helping Habitat for Humanity in New Orleans. Over 35 different companies participated in this volunteer effort. HEDNA would like to thank the volunteers for giving so generously of their time. HEDNA would also like to thank its conference sponsors ICE Portal and TIG Global for their support. About HEDNA | The Hotel Electronic Distribution Network Association (HEDNA) is a not-for-profit trade association whose worldwide membership includes executives and managers from over 200 of the most influential companies in the hotel distribution industry. Founded in 1991, all of HEDNA's activities are intended to stimulate the booking of hotel rooms through the use of GDS, the Internet and other electronic means. HEDNA brings all segments of the hotel industry together to evolve systems and services into electronic distribution that is easy and efficient. Additional information on HEDNA is available by calling +1 202-204-8400 or by visiting .

A Successful 2009 Starts in 2008 at HEDNA's New Orleans Conference | 8-11 December 2008

HEDNA ·27 November 2008
You need to participate and be prepared to shape the direction of your hotel's distribution strategy. Discover how your company can accelerate its business development and increase profits in 2009 by attending HEDNA's New Orleans conference. HEDNA is the distribution event to attend!Get ready to meet the challenges of 2009. Attend HEDNA's New Orleans meeting, 8-11 December 2008 at the Royal Sonesta Hotel to make a difference in the hotel industry and your own cost effective distribution strategy.As the hotel distribution trade association, HEDNA has committees specifically designed to address your business needs, voice challenges and identify solutions with nearly 300 industry partners. HEDNA Committees mean business. You need to participate and shape the direction of hotel distribution. HEDNA's Committees are UGI, Content, Group, Payment Technologies, Tour and Emerging Issues. Being informed is being prepared. The immediate benefit to your company's ROI will be the information gathered at the Working Groups. On Wednesday, 10 December, GDS and key online agencies will lead their individual Working Group sessions. This is a not-to-be-missed opportunity to speak directly with these channels and openly discuss strategies, process improvements or challenges in a closed-door forum. These forums are guaranteed to bring a significant return to the time spent at the HEDNA conference. The extensive agenda for HEDNA's New Orleans meeting also features keynotes by Henry Harteveldt of Forrester Research; Rob Torres, managing director, Travel at Google; and Dale Irvin, aka The Professional Summarizer.Giving back to the New Orleans CommunityHEDNA is pleased to be sponsoring a Humanitarian Day on 11 December. HEDNA is volunteering to work with Habitat for Humanity in New Orleans as a way of giving back to communities in need. Won't you join your fellow HEDNA members in volunteering your time on this important day?Ready to register? Please click here! Make your hotel reservations now! The cut-off date for the special rate is 17 November! The HEDNA New Orleans meeting will be held at the Royal Sonesta Hotel, 300 Bourbon St., New Orleans, LA 70130. The room rate is $169 plus tax. Book your room now by contacting the Royal Sonesta at:+ 1 504 586 0300 or click here to access the online registration page!When booking your room by phone, please mention HEDNA to receive the group rate.

Newletter

Thank you for subscribing. Your email address has been added to our mailing list.
Close
To subscribe to the GDPR Bytes Newsletter please enter your contact details below.
An error occured, please check your input and try again.
I do want to receive the GDPR Bytes email newsletter.
By submitting this form, you have read and agreed to the Privacy Notice of HFTP.
You may unsubscribe to these emails at any time.
CancelSubscribe