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  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

  • HFTP Report: Hospitality Data Security — Strategy for Data Protection and Regulation Compliance

    This guide from Hospitality Financial and Technology Professionals (HFTP(R)) covers safeguards that can be implemented in hospitality businesses today, tips on how to continuously improve security and data regulation compliance.

  • HFTP GDPR Guidelines: Privacy Policies for Hotels

    This document offers points to consider in the development of a hotel’s privacy policy. In view of the multiple organisational and legal structures under which hotels operate, as well as the complexity of the third party landscape that may be part of the complete guest experience, this document serves as a guideline only.

  • HFTP GDPR Guidelines: Hospitality Guest Registration Cards

    This document offers recommendations for guest information collection on the guest registration card along with consent for use. It can be used as a guideline for loyalty cards, health data, export of data outside of the EU, privacy policies and direct marketing.


Pegasus Solutions Featured By CIO Review Magazine

Pegasus · 2 October 2018
Pegasus Solutions, a global leader in hospitality technology solutions, is the cover story of September's issue of CIO Review Magazine. The feature article, A New Chapter in a Long Legacy of Innovation for Hoteliers, focuses on the company's long history as an industry pioneer and its ongoing legacy of developing game-changing hotel technology.Check out the Pegasus story here Sean Lenahan, CEO of Pegasus, says in the article, "Our mission is to help hoteliers effortlessly connect with their guests and power relationships that last a lifetime. Fundamentally, our technology must maximize bottom-line profitability for hotel owners through global connectivity, intelligent pricing and open, simple and intuitive technology that allows hotels to free themselves from system constraints with deep data insights to improve operational productivity. This guides everything we do at Pegasus."For nearly three decades, Pegasus Solutions has delivered significant innovation and advancements to the hospitality industry. The Pegasus name has become synonymous with complete, highly reliable and innovative solutions that help hoteliers increase market competitiveness, revenue, profitability, and connections to their guests. Under new ownership as of 2014, Pegasus is once again making substantial investments in ground-breaking products and services focused on simplifying hoteliers' ability to compete, increase bookings through their most profitable channels, and improve guest loyalty. The company is also recognized for its willingness to create highly tailored solutions on a 21st-century platform with near-unlimited scalability."Our teams have more experience serving chains than any other business in the history of the hospitality industry. Our software was not built for independents and modified for chains--Pegasus is and always has been uniquely enterprise in everything we do at our very core," adds Lenahan.To learn more why leading hotels worldwide trust Pegasus Solutions to deliver products and services that increase revenue, improve profitability and help them take back control of reservations operations, regardless of budgets and competition, visit

Pegasus Solutions: A New Chapter in a Long Legacy of Innovation for Hoteliers

Pegasus Blog·26 September 2018
The continued evolution of Pegasus―a lepegasus-solutionsading global provider of hospitality technology and services―inspires the same motivation epitomized in Gandhi’s words. At its inception, Pegasus was born from the idea that a digital era was on the horizon and that innovative distribution technology would uniquely empower hotels to distribute their product electronically to guests across all sales channels globally, beginning with travel agents.

Is Your GDS Hotel Description Old News?

Pegasus Blog·17 September 2018
Long before the rise of the internet, the GDS (Global Distribution System) existed, with its airline origins dating back to the 1960s. Today, the GDS is used by travel agencies, travel management companies, and corporate travel managers – providing hotels with a significant source of reservations and revenue. However, with so much industry attention focused on growing direct bookings and the ever-changing OTA (Online Travel Agency) landscape, the importance of the GDS hotel booking platform can get forgotten amid all the noise.

Silken Hotels signs multi-year contract extension with Pegasus Solutions

Pegasus ·13 September 2018
After a highly successful 15-year engagement with the company, Silken Hotels has signed a renewed and extended agreement with Pegasus Solutions, a global leader in hospitality technology solutions.With over 33 properties across Spain, Silken Hotels is recognized as a 4-star, business-oriented brand with city center locations. Avant-garde design, comfort, functionality, high level of services and the best location are the chain's signature hallmarks. The new agreement continues the partnership and extends the term for another five years. Silken Hotels will leverage a full suite of Pegasus products including GDS, ADS, Voice, Channel Interfacing, RFP Management, Corporate Demand Services, Account Management and Data Services."We have a highly successful relationship with Pegasus Solutions; their technology and consultative approach has delivered outstanding results and excellent support for our global business," explains Ms. Itziar Poza, Director of Revenue Management and Global Distribution at Silken Hotels. "This expanded partnership will see us continue to build on that into the future."Sean Lenahan, CEO of Pegasus, provided further perspective stating "We are very proud of our unique offering which uniquely combines innovative distribution technology with proven Five-Star Service and are thrilled that Silken has renewed our relationship. It is a testament to our technology, to our people, and to the trust that we have built with Silken over a long period of time."Pegasus' technology empowers hotel companies to gain a competitive edge and grow their businesses in a digital world. The company is a market leader in the electronic processing, management, distribution, sales and marketing of hotel inventory, rates and content across different sales channels to include direct bookings via hotels' branded websites, voice, travel agents (GDS), online travel agents (OTAs) and metasearch partners.To learn more on why leading hotels worldwide rely on Pegasus Solutions to grow their direct bookings, drive revenue and optimize their business, visit Silken HotelsSilken Hotel is a hotel chain based in Spain. Barcelona, Madrid, Seville, Vitoria, Valencia or Tenerife, among others, choose your destination and we will be there to accompany you on each of your trips with 32 hotels and 25 destinations. Over the more than 20 years of the chain's development, creativity and signature design have always been a showcase for functionality, creating multiple personalities within the same Silken universe. Irrespective of the location or reason for your stay, we guarantee you the comfort, sophistication and welcoming environment that you deserve. Transversal values that are not, however, incompatible with uniqueness: although the majority of our hotels have been especially designed to preserve historical buildings, all of them also have a unique interior decor. To learn more or book your next stay, please visit

[ARTICLE] Hotel Tech Partner vs. Vendor: Knowing the Difference and Why It Matters

Pegasus Blog· 8 August 2018
As leaders in the hospitality industry, we’re in the business of building and cultivating relationships. Not just relationships with guests, however — also relationships with the technology providers that hotels, resorts, chains and management companies align with to enhance their service offering.
Article by Glenn Wirick

Hotel Tech Partner vs. Vendor: Knowing the Difference and Why It Matters

Pegasus ·31 July 2018
The software providers that lodging operators work with can play a pivotal role in the on-going success of their hotel. When in the market for new software, hoteliers should be vetting potential partners -- not just vendors. Why? Because the software you use within your hotel represents an on-going investment and should never be solely transactional in nature. As a hotelier, it is ever-important to know the difference between these relationships and, more importantly, understand why it matters. With this in mind, we've broken down the difference between a hotel tech partner versus a vendor to better guide your next software evaluation journey. Vendors and Partners Aren't Selling the Same Thing Let's cut to the chase -- a vendor is in the business of selling you a product. With large quotas to meet, vendors are looking to close sales in higher volumes and then walk away. This is representative of a quick sales cycle which, while common across various industries, isn't conducive to an on-going relationship benefitting both parties within the hospitality industry.Partners, however, are selling you a relationship-based service. Abandoning the hands-off, sell and release approach, partners are invested in your business, understanding your unique set of needs, and view their success as being dependent on your success. Technology Doesn't Stand Still Technology is continuously evolving -- if hoteliers aren't ahead of the trends, they're behind. When purchasing technology from a vendor, your hotel is at risk of investing in a product that could soon be outdated or in need of expensive updates with limited support. Partners, on the other hand, will remain aware of tech trends that affect their product offering and provide insights into the best way to leverage new technology platforms, updates or services.Not only will partners take feature functionality input from their client in a collaborative effort to improve upon their service and cultivate a long-standing relationship, but they will continuously deliver new features within product releases.Vendors Sell to You, Partners Work with You A vendor interested in simply closing a sale of a product isn't necessarily invested in training your team on the best way to use that product. Once the deal has gone through, their job is done. Of course, new technology can only be successfully implemented with a staff-wide understanding of best practices, which means the onboarding of new software and training amongst staff should go hand in hand.Rather than merely sending an instructional manual or redirecting you to a website, partners will provide you with a support system of peers to implement training and offer specialized support. Vendors Have an Eye on Their Product, Partners Have an Eye on The IndustryWith sales driving their efforts, vendors have their eye on their product and quotas, while partners offer on-going, in-depth industry analysis, and guidance where it is relevant to the system/platform the client has purchased. They understand that hotels are in the business of delivering exceptional services to their guests, which requires the same treatment from their tech partners. Further, vendors often offer a standalone product and aren't necessarily open to referrals to other vendors for products/services they can't offer your hotel -- since this may be viewed as lost business. Partners, however, understand that technology is rarely a 'one size fits all' solution and are more than willing to tap into the ecosystem of vetted products and experts to make recommendations for your hotel's evolving needs. This will ensure your hotel has uninhibited access to the best software on the market, that can integrate seamlessly with your current (and future) offerings. At Pegasus, we have partnered with leading industry suppliers like Duetto and IDEAS, working together closely on integrations, acting as a seamless team to support our clients, every step of the journey.In the hospitality realm, our success with our nearly 5,000 hotel customers is defined by the relationships we create and maintain. To ensure your hotel is supported by the best technology and service offerings, actively seek out collaborative partnerships when purchasing new software. This investment in relationship-focused technology partnerships rather than vendor-based sales cycles will empower your hotel to remain at the crux of hospitality innovation both now and in the future.

Darlene Rondeau joins Pegasus as New VP of Marketing

Pegasus ·24 July 2018
Pegasus Solutions, the global leader in hospitality technology solutions, today announced the appointment of Darlene Rondeau as vice president of Marketing. In this role, she will be responsible for developing and implementing integrated marketing strategies that reinforce the value of the company's products and services.Darlene joins the world-class executive team, bringing with her a rich background of hospitality and travel industry experience in roles that span digital marketing, business development, e-commerce, online merchandising and communications. Throughout her career, Darlene has worked for some of the most sought-after brands in the industry including Leonardo Worldwide, Sabre Holdings, G2 SwitchWorks and Agresso Travel Industry Solutions a division of UNIT4. She is also as a frequently requested speaker at events such as HSMAI events, AAHOA (Asian American Hotel Owners Association) North Texas University Hospitality School, and BLLA's Leadership Symposium."We're thrilled to bring Darlene on board at this exciting time for our company," said Glenn Wirick, Executive Vice President of Sales and Marketing at Pegasus. "She has a wealth of experience for us to draw and the timing couldn't be better. We're experiencing unprecedented customer growth. We have a great story to tell, and Darlene will lead the charge to tell the world."Darlene will be responsible for developing and implementing comprehensive brand development and marketing strategy, identify emerging markets, as well as spearheading communications and initiatives to support the firm's growth initiatives.Pegasus' technology empowers hotel companies to gain a competitive edge and grow their businesses in a digital world. The company is a market leader in the electronic processing, management, distribution, sales and marketing of hotel inventory, rates and content across different sales channels to include direct bookings via hotels' branded websites, voice, travel agents (GDS), online travel agents (OTAs) and metasearch partners.Commenting on her new position, Darlene adds, "What drew me to Pegasus is the continuous innovation, product optimization, and a commitment to provide hoteliers with a competitive advantage. The technology is clearly a best-in-class, and I'm honored to be joining a team so intensely focused on delivering trailblazing solutions and service to its clients."

5 Tips for a Successful Hotel Deflag

Pegasus Blog·24 July 2018
With franchise fees increasing at a greater pace than rooms revenue, many hoteliers are contemplating hotel deflagging. If you fall into this category, the first question you’ll need an answer to is: “How to deflag my hotel and make the entire process successful?”

Going Rogue: Will Deflagging Boost My Profits? [Part 2 of 2]

Pegasus Blog·17 July 2018
In a recent survey of hotel owners, more than one third of respondents considered hotel deflagging because they wanted to maximize their profit. Among branded hotels, some owners are seeing franchise fees and expenses erode profitability, causing them to question the benefits of their chain affiliation. In our previous post we looked at deflagging and its impact on sales, here we focus on hotel deflagging and profits, exploring specific ways new indies can boost profit margins.

Going Rogue: Will Deflagging Boost My Sales? [Part 1 of 2]

Pegasus Blog·10 July 2018
Transitioning from a branded property into an independent requires careful navigation through multiple challenges. When it comes to hotel deflagging and sales, the move can be financially rewarding when handled correctly. If you’re considering hotel deflagging, but you’re concerned about how that decision may impact your revenue, read on for ways to boost sales in your new indie status.

Top Reasons Hotels Decide to Deflag

Pegasus Blog·14 June 2018
Hotel deflagging occurs when a hotel owner or operator decides to become independent, ending an agreement with their brand franchiser.

Pegasus Solutions To Exhibit Intelligent Booking Engine At HITEC Houston

Pegasus ·12 June 2018
Scottsdale, Arizona -- Pegasus Solutions announces the exhibition of its groundbreaking booking engine at HITEC Houston taking place June 18 - 21 in Houston, Texas. Demonstrations of the booking engine at HITEC can be reserved here.Now live in the market and in use by customers globally, the booking engine provides hoteliers with increased control over their direct booking channel and drives improved profitability. By combining data-driven intelligence with a modernized mobile-responsive design, the booking engine powers an e-commerce experience that maximizes the conversion of online visits into paying guests."We're thrilled to demonstrate this booking engine at HITEC because we've seen how it's boosted both conversion rates and the volume of direct bookings," said Glenn Wirick, EVP of Sales and Marketing for Pegasus. "The tool helps engender relationships, enhance brand value, and increase profitability."The booking engine's mobile-first design was developed with extensive focus group input for current and future market requirements, offering an intuitive hotel shopping experience for consumers.Other features of the booking engine include urgency features such as context-sensitive promotions, strike-through pricing, members-only "book now" rates, rebooking from reservation histories, multi-room and multi-property booking, individualized dynamic pricing, corporate and group capabilities, real-time OTA price comparison, and a rapid checkout experience to maximize the rate at which shopping consumers become booked guests.To learn more about the booking engine reserve a demo at HITEC or visit Pegasus at booth 110.

Opportunity Intersection

Pegasus · 7 June 2018
We know the hallmark of our industry is service, and that it's at the very heart and soul of what properties across the globe deliver to guests 24 hours a day, 7 days a week, day in and day out. But it also drives revenues. Studies show 70 percent of customers will stop doing business with a company after one bad experience, while nine out of 10 say they would pay more to ensure a superior one. A study by Harvard Business Review showed that customers who have great experiences spend roughly 140 percent more than customers who have poor experiences.But delivering exceptional service can be complicated. Combine that with a wide range of technology systems required to run a hotel, and you've got your hands full. It's helpful, then, to understand the opportunities at this intersection of technology and service. After all, technology is more than just hardware and software, rather it should be a holistic system to support your entire operation and make your life easier.The most successful properties have growth strategies that focus on three areas at this intersection of technology and service: 1) transforming the guest experience, 2) enhancing staff productivity, and 3) optimizing operational efficiencies. Here's how each of those three areas play out and impact hotel performance.Technology can transform the guest experience.Technology can transform service - it unties hotel employees' hands from manual tasks allowing them to automate, it provides guest behavior and preference data, and it gives back time to focus on guests. What if instead of manually sending individual (often ignored) follow-up emails to your guests after their stay to solicit reviews, you instead asked for and received those reviews during the guest's stay? They share information in real-time while there's still a chance to fill any gaps, engendering trust and communicating you care. Meanwhile this approach alerts you to any operational issues that may be impacting guests, saves time by eliminating follow-up email campaigns, and gives you the opportunity to fix guest service before it's too late. All the while it centralizes the responses and encourages guests to post positive reviews on review sites.Technology can enhance staff productivity.When technology and humans work together, there's the secondary effect. It empowers employees by giving them the control to do their jobs better. For example, good central reservation systems allow hoteliers to distribute their inventory consistently across all demand channels, and include any visuals - like photos or videos-- all in one portal. Instead of updating the visuals inside every distribution channel, hoteliers should be able to distribute once and be done. These kinds of technical tools free up time, and also ensure your property is marketed consistently across all of your demand channels.Technology can optimize operational efficiencies.Optimizing your hotel's efficiency is key to expanding those profit margins. For example, having a partner for voice services allows you to never miss a reservation call, and gives you the flexibility to free up your front desk staff to answer questions and deliver service. Hotel software can help you synchronize housekeeping and your front desk. It can help you manage multiple properties. There's point-of-sale systems for gift shops or restaurant. You can even use software to manage online reviews.If you choose the right technology partner, and industry-leading solutions that benefit your guests, then your service becomes your biggest competitive differentiator. Your hotel will run at optimal levels and deliver world-class experiences destined to boost your bottom line.

[ARTICLE] Opportunity Intersection: The Corner of Technology and Service

Pegasus Blog· 7 June 2018
Studies show 70 percent of customers will stop doing business with a company after one bad experience, while nine out of 10 say they would pay more to ensure a superior one.

[SLIDESHARE] What Makes for a Great Booking Engine?

Pegasus Blog· 5 June 2018
We know great booking engines boost sales and decrease commission costs. But which features make for a great booking engine? And how does artificial intelligence factor in?

Pegasus Partners with ICE Portal to Optimize Inventory Distribution for Hotel Customers

Pegasus ·31 May 2018
Today Pegasus Solutions announces its partnership with technology company ICE Portal, the leading visual content curator helping hoteliers manage and distribute visuals to thousands of online travel agents and travel related websites worldwide. Pegasus hotel customers benefit from the partnership by accessing the ICE Portal technology through their Image Gateway within the Pegasus reservations platform.Pegasus customers using Image Gateway gain access to thousands of optimized hotel photos, videos and 360-degree virtual tours. Customers can easily select, manage and distribute compelling and consistent visual assets with their inventory - all in one place."Our hotelier customers save significant time managing their visuals in Image Gateway," said Rainer Gruber, Senior Vice President of Account Management at Pegasus. "Further, hoteliers using Image Gateway boost sales because they distribute more high-quality content which enhances probabilities that their inventory is easily discovered online by travelers. Once engaged online, travelers also tend to connect better with those hotel brands marketing fresh, consistent and up-to-date visuals."Recent updates to Image Gateway are many and include a tag manager allowing visuals to be associated with meta data, adding search engine optimization for travelers browsing online. Content scores are also available for each property to help identify where any visuals need improvement. A new image tracker also shows users where visuals are being exported, when they were uploaded, and when they are expected to appear live.Pegasus hotel customers benefit from best-in-class distribution through its reservations platform. The company is a global leader in hospitality technology and is current focused on completing its next phase of investment in creating the market's leading next generation cloud-based, cognitive distribution platform. About ICE PortalICE Portal is a technology and marketing company that helps travel suppliers manage, curate and deliver their visuals to thousands of online travel and travel related websites. To find out how ICE Portal can work for you or to learn more about the company please visit

3 Things to Consider Before You Deflag Your Hotel

Pegasus Blog·29 May 2018
There aren’t many industries where a business owner can suddenly change the name and niche of their business and remain successful. But a growing number of hotel owners are deflagging, and making a go of it as an independent. If you’ve reached a point where you’re asking yourself, “Is deflagging my hotel the right choice?” there are three things you should consider before moving onto the next question of, “How will I deflag my hotel?”

[GUEST POST] Four Ways To Boost Bookings From Corporate Clients

Pegasus Blog·24 May 2018
The Global Business Travelers Association expects global business travel spend to grow by 6% by 2020. If you aren’t making the most of this opportunity to grow your corporate client business, read on for four ways you can boost hotel bookings from this section of the consumer base.

Advantages of Booking Engines with Artificial Intelligence

Pegasus Blog·18 May 2018
Great booking engines boost the volume of direct bookings and maximize the profitability of your reservations.

Tips to Boost Hotel Digital Marketing Efforts

Pegasus Blog·15 May 2018
Online marketing has grown increasingly complex, and within the hospitality industry there is no exception.

How Hotels Can Deliver What Business Travelers Expect

Pegasus · 9 May 2018
By catering to today's business traveler with the right offerings, hotels can generate a stable revenue stream. Reports indicate that the number of business trips each year has increased by 38% since 2009. In fact, direct spending on business travel by domestic and international travelers, including expenditures on meetings, events and incentive programs totaled $307.2 billion in 2016 alone.So it begs the question, what are the guiding principles hoteliers should adopt to ensure they attract their share of business travelers?There's no such thing as a "traditional" business traveler anymore. Business travelers often come with expectations that are rooted in a need for efficiency. But delivering on efficiency for those guests can't be achieved if their varying needs--and who they are--aren't understood. Business travelers are no longer the age-old, traditional, mature man. Instead, they are increasingly diverse in age, gender, nationality and career type.And, business travelers are increasingly millennials. In fact, Boston Consulting Group forecasts that by 2020 millennials will account for close to 50% of all business travel spending. And what are millennials looking for? Often it's big lobbies, and shared spaces. Being close to entertainment (or an easy way to get there) is key. They're on the go, in an Uber ride, texting on a mobile device to your staff about what they need prior to their stay.Now, naturally this is a generalization. But the point is that guest service needs aren't "traditional" anymore. We need to understand the 'who', the 'what' and the 'why' that makes up their travel profile - and their person. Remember that time is money. Efficiency is paramount for business travelers, and often they're meeting tightly scheduled agendas. They are often acutely aware of their time. This being the case, real-time service and effective integration become more important than ever. For example, business travelers expect a simple, fast and incredibly responsive booking process. Whether they book their trip online, from their mobile device or through an app, your corporate guests will expect their booking, check-in and check-out process to be entirely mobile-friendly, easy to navigate, highly visual and with the functionality to offer corporate rate logins, upgrades and loyalty options. They also expect prompt staff responses to any inquiries or issues that come up during their stay. Don't underestimate free high-quality Wi-Fi. It may seem simple, but a primary factor in booking decisions of business travelers is the availability of free wi-fi. In fact, a Research+Data Insights study found that 7 in 10 travelers say that fast, accessible Wi-Fi is more important than a hotel's location, parking facilities-- or even free breakfast. That's because a majority of business travelers carry three devices; usually a phone, a tablet and a laptop. Hotels today must be wired.It's all work...but some play. The latest trend taking shape is the rise of combined work and leisure trips, to satisfy increasing work-life balance needs. As hoteliers work to understand and embrace their millennial guests, it's important to remember that millennials have seemingly led the "be-leisure" trend, frequently adding personal days into their business trips. While not all business travelers are millennials, your hotel could offer work-life balance options such as complimentary health and fitness options, built-in packages catering to both business and pleasure, local travel advisories, tours for local hot-spots, tourist attractions, and a range of dining and entertainment options.The future is mobile, and automated. Virtual kiosks, mobile check-in, mobile keys and concierge, automatic alerts and specially curated offerings, AI technology--guest preferences continue to indicate an increased desire for automated services. According to a 2017 survey by Northstar, business travelers are optimistic when it comes to technology's role in improving their business travel experience: 48 percent would like to use text to update their travel arrangements.Not only do automated features allow for improved efficiency, they provide a critical opportunity for the collection of guest data. If you control the data, you can control the guest relationship and service. And the automation frees up your staff to interact with each guest, shaping a more personalized guest experience--all the while learning about the needs of each unique business traveler.

[ARTICLE] How Hotels Can Deliver What Business Travelers Expect

Pegasus Blog· 9 May 2018
Reports indicate that the number of business trips each year has increased by 38% since 2009. In fact, direct spending on business travel by domestic and international travelers, including expenditures on meetings, events and incentive programs totaled $307.2 billion in 2016 alone.

Hotel Deflagging: What It Is and Why Owners Do It

Pegasus Blog· 8 May 2018
Perhaps you’ve heard the topic discussed recently or in the past: “hotel deflagging.” But what does it mean to deflag, and why do owners do it? Big hotel brands are known in the industry as “flags.” (Most likely due to the company flag fluttering on the flagpole outside a hotel.) Flagged hotels are not owned by a brand, but rather they operate under a franchise agreement with the brand. The definition of deflag refers to the practice of hotel owners becoming independent of their brand franchisers.

Dalata Hotel Group Renews Partnership with Pegasus Solutions

Pegasus · 4 May 2018
Pegasus Solutions today announces a renewed agreement to support global distribution services, alternative distribution services, reservations management, a PMS interface, and voice services for Dalata Hotel Group.Dalata Hotel Group operates multiple brands throughout Ireland and the United Kingdom, and is headquartered in Dublin, Ireland. The hotel group has partnered with Pegasus since 2008."We look forward to continuing our partnership with Pegasus," said Patrice Lennon, Head of Sales and Marketing for Dalata Hotel Group. "They've delivered reliable and adaptable technology for the last 10 years, and as we grow our portfolio that becomes increasingly important."Dalata Hotel Group is Ireland's largest hotel operator, with a current portfolio of more than 30 hotels with more than 7,000 rooms. The group operates Ireland's two largest hotel brands, Clayton Hotels and Maldron Hotels in Ireland and the United Kingdom, and also manages a small portfolio of partner properties. Twenty-six of the hotels are owned by Dalata Hotel Group, nine hotels are operated under lease agreements, and three are operated under management agreements.Pegasus renews its agreement with the group as the technology provider embarks on its next phase of investment in creating the market's leading next generation cloud-based, cognitive distribution platform.

Aligning Software with the Human Touch

Pegasus · 2 May 2018
As the General Data Protection Regulation (GDPR) looms and goes into effect within weeks, it's more critical than ever to ensure that consumer data is managed within the parameters, while also enabling hoteliers to build better relationships with their guests. The question is, what is the process that aligns the human touch and software to build and strengthen those guest relationships?Convert - Converting means turning phone calls and web visits into booked reservations. Boosting conversions mean the right offers are delivered to the right person. Direct bookings are often the result of consumers being given relevant offers so they don't book through other channels. Personalized content, like recommendations based on previous stays, or offers based on buying personas, can help. For example, maybe the offer is a free shoe shine for a business traveler, or wine upon arrival for a personal stay. People love personalization. Give your guests personalization, and they'll gravitate towards your offerings.Connect - Connecting means fulfilling the guest's needs. The key is having the right software, and using it within the parameters of GDPR, to know what those needs are. With the right software, hoteliers can connect offers, rooms, and features based on data already stored in the software program, or automatically pull data found on open social sites. Hoteliers can gain a deep understanding of who their prospects and guests are, what they care about, and ultimately how to influence their purchasing decisions. Of course, delivering this level of personalization requires granular data. Luckily, some systems on the market deliver tools that determine personalization opportunities and present them to your guests.Engage - Understanding your guest is critical to being able to engage with him or her. These days - thanks to research, big data, and social media - hoteliers can create detailed profiles of their guests much more easily than they could in the past. This not only helps with personalization but can predict future behavior as well. Again, within the parameters of GDPR, the ability to predict needs is a powerful tool. It can improve the overall guest experience. Guests want to feel that not only are they receiving value, but they are being treated like someone with whom you're engaged.Successful hotels understand the importance of taking a holistic approach to personalized guest interactions at every touch point, within the bounds of GDPR. With the right hotel software that pulls guest data from outside sources and delivers the right offers--hoteliers can enhance the total guest journey. Hoteliers can then forge long-lasting relationships in ways that only technology intersected with the human touch can deliver.

[ARTICLE] Aligning Software with the Human Touch to Convert, Connect and Engage Guests

Pegasus Blog· 2 May 2018
In today’s hospitality environment, we have the opportunity to leverage data and pair insights with smart software for guest-centricity. We can’t rely merely on a “heads in beds” mentality any longer. Instead we must rely on data about guest habits and preferences to create a true one-to-one experience. No longer is it one size fits all.


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