Cookies on HFTP Bytes

This site uses cookies to store information on your computer. Some are essential to make our site work; others help us give you the best possible user experience.
By using the site, you consent to the placement of these cookies. However, you can change your cookie settings at any time. Read our Privacy Notice to learn more.

I understand
  • Meet Minneapolis: Travel to the Twin Cities this Summer for HITEC 2019

    We all know that travel can be a real hassle. So, what about a trip makes it worth packing up your suitcase, saying goodbye to your family for the next few days, fighting the airport and staying in a.

  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • A Series of Must-Read Articles on Cybersecurity Produced by the HFTP Research Centers

    Data security remains a pressing concern and top priority for the hospitality industry. The HFTP Research Centers are dedicated to producing findings that can significantly aid hospitality businesses in their efforts to protect their guests’ privacy and personal information against potential cyber threats and attacks.

  • HITEC Special: Does EU GDPR Affect U.S. Hospitality Companies?

    By Alvaro Hidalgo. The EU General Data Protection Regulation has set a path towards protecting personal data which many other countries will follow. In a global industry such as hospitality, it should be a primary objective to take the steps towards compliance.

Corendon Hotels & Resorts

Pegasus Blog·21 February 2019
Corendon Hotels & Resorts is a subsidiary of the Corendon Group which owns hotels, a tour operator and an airline. We are proud to call them our partner; a relationship that has remained strong over the years and continues to grow.
commercial

Travel Tripper and Pegasus join forces in merger backed by Accel-KKR investment

Pegasus · 6 February 2019
Travel Tripper and Pegasus, two leading hospitality technology providers, today announced that they are joining forces to deliver greater value and innovation to hotel groups worldwide. The combination is backed by a substantial investment from Accel-KKR, a leading technology-focused private equity firm.The merger brings together two companies known for their industry-leading reservations, distribution, business intelligence, and e-commerce platforms that empower hotel groups large and small to directly own end-customer relationships and maximize bottom-line ROI."We could not be more excited about the technology, customers and employees that Pegasus brings to the combined entity," said Gautam Lulla, CEO of Travel Tripper. "The Pegasus brand is recognized globally and is one of the most respected in hotel technology. It has decades of experience delivering enterprise technology and customer support to regional and large hotel chains in support of their efforts to drive high-value corporate travelers to their properties. This combined with Travel Tripper's innovation in the leisure sector has the potential to be transformational for the industry."Commenting on the transaction, Sean Lenahan, CEO of Pegasus, stated, "Today's transaction sends a powerful message to hoteliers that our teams and new ownership intend to set the market standard for driving innovation and enhanced customer service. Travel Tripper's intuitive user experience and software design simplifies the customer journey and its e-commerce solutions uniquely drive direct business with leisure customers for casinos, resorts and independent hotels. Together, our teams will deploy the best of our combined capabilities to deliver compelling holistic solutions that drive significant value for hoteliers.""We look forward to working with Gautam, Sean, and their teams to help create a disruptive new market leader," said David Cusimano, a Principal at Accel-KKR. "The industry has been dominated by a small number of large players, which has created a lack of choice in the market. The combination of Travel Tripper and Pegasus creates a formidable challenger to the other competitors in the hospitality technology space and provides another strong option for hotels looking for innovative technology solutions combined with the great customer service both companies are known for."Industry expert George Roukas, partner at boutique consulting firm Hudson Crossing, LLC, commented on the impact of the merger on the hospitality space as a whole. "This transaction is another example of distribution industry players joining forces to help hotels improve their businesses. The future of hospitality technology will belong to the larger and more efficient hospitality ecosystems--size matters," Roukas said. "Under Gautam Lulla's leadership, Travel Tripper has shown an ability to build and deliver, and I expect Pegasus customers will be very excited to hear this news."About Travel TripperTravel Tripper is a hotel tech provider and strategic digital partner helping hotels worldwide to optimize their direct booking channel and maximize overall revenue. Known in the industry for its constant innovation and exceptional expertise, Travel Tripper provides a comprehensive suite of solutions that empowers hotels from search to stay, including CRS and booking engine, website design and development, and e-commerce and digital marketing management. For more information, visit www.traveltripper.com.About Accel-KKRAccel-KKR is a technology-focused investment firm with over $5 billion in capital commitments. The firm focuses on software and IT-enabled businesses well-positioned for top line and bottom-line growth. At the core of Accel-KKR's investment strategy is a commitment to developing strong partnerships with the management teams of its portfolio companies and a focus on building value through significant resources available through the Accel-KKR network. Accel-KKR focuses on middle-market companies and provides a broad range of capital solutions including buyout capital, minority-growth investments, and credit alternatives. Accel-KKR also invests across a wide range of transaction types including private company recapitalizations, divisional carve-outs and going-private transactions. Accel-KKR is headquartered in Menlo Park with additional offices in Atlanta and London.

The Top 5 Benefits of Booking Engines with AI

Pegasus Blog· 6 December 2018
Imagine this: A hotel shopper is searching for accommodations in your city. The SERP (search engine results page) offers up your property as an option. So instead of heading directly to an OTA, where the consumer is most likely to visit because of the billions of dollars spent on PPC, they decide to see what experience you have to offer. Upon arrival on your website, the travel consumer is greeted with rich, engaging visuals in context, packaged pricing based on purchase history and profile attributes and then shown the quickest path to checkout. Voila – your valuable direct booking!
commercial

Rotana Signs Long-term Agreement with Pegasus Solutions

Pegasus · 4 December 2018
Scottsdale, Arizona - (4 December 2018) Pegasus Solutions is pleased to announce that Rotana Hotel Management Corporation PJSC has signed a multi-year agreement for a variety of products including the Pegasus Reservations Platform, Pegasus Booking Engine, Hotelier.ai, Digital Marketing, Business Intelligence and Corporate Sales Demand solutions.Since inception, Rotana has grown to become one of the leading hotel management companies in the Middle East, Africa and Turkey and is managing a portfolio of more than 100 hotels with an aggressive expansion plan in place.Rotana will utilize Pegasus to manage all distribution channels from a single platform, increase business from corporate and leisure travelers and improve visibility into productivity metrics to enhance Rotana's ability to control its overall profitability."We are delighted that Pegasus has been selected to serve Rotana as its key technology partner of choice following Rotana's extensive research of all options available in the marketplace. We are confident that our suite of products and services will help our new partners achieve key business objectives to optimize pricing, distribution, revenue, and direct sales," said Sean Lenahan, CEO for Pegasus.Pegasus' technology, demand, business intelligence and operational support solutions comprehensively empower hotel companies to gain a competitive edge and grow their businesses. Complementing its powerful technology, the company employs its Five Star Service model to rapidly respond to integration, distribution, system and other challenges that hoteliers commonly experience in their everyday professional lives.Commenting on this announcement, Guy Hutchinson, Chief Operating Officer for Rotana, said "Pegasus provided us with the flexible, customizable and scalable distribution solution that will accommodate and foster our growth. We are confident that our new partnership will add great value to our distribution platform and digital strategy moving forward".About Rotana Rotana currently manages a portfolio of over 100 properties throughout the Middle East, Africa and Turkey. Rotana has chosen to acknowledge how precious time is by making all time spent in their range of hotels 'Treasured Time'. This means Rotana has pledged to understand and meet the individual needs of all guests. In so doing, Rotana has evolved its product brands to include, Rotana Hotels & Resorts, Centro Hotels by Rotana, Rayhaan Hotels & Resorts by Rotana, Arjaan Hotel Apartments by Rotana and The Residences by Rotana. Treasured Time. The Rotana promise to you. Further information on any Rotana property, its brands or reservations can be obtained by visiting rotana.com or by contacting one of the regional sales offices.

Rotana Signs Long-term Agreement with Pegasus

Pegasus Blog· 4 December 2018
Pegasus Solutions is pleased to announce that Rotana Hotel Management Corporation PJSC has signed a multi-year agreement for a variety of products including the Pegasus Reservations Platform, Pegasus Booking Engine, Hotelier.ai, Digital Marketing, Business Intelligence and Corporate Sales Demand solutions.

Pegasus Solutions to Launch New Hotel Chain Enterprise Analytics Solutions at World Travel Market London

Pegasus Blog·20 November 2018
While exhibiting at World Travel Market 2018, hotel technology leader Pegasus Solutions will be showcasing its newest cloud-based product: Pegasus Enterprise Analytics. This advanced solution integrates directly with the powerful Pegasus Reservations Platform used by hotel brands, management companies, and independent hotels to manage availability, rates and inventory across all of their channels at the click of a button.

Pegasus Solutions to Showcase its Internet Booking Engine Enhancements at the World Travel Market 2018

Pegasus Blog·20 November 2018
While exhibiting at World Travel Market 2018, hotel technology leader Pegasus Solutions will be demonstrating the latest enhancements to its online booking engine, engineered to drive more direct bookings for independent properties and hotel chains alike. The Pegasus Booking Engine offers full feature functionality consumers have come to expect from an online shopping experience. It's one of the many Pegasus technology solutions in use by global hotel chains, management companies, and independent hotels, including the Pegasus Reservations Platform.

AMERON Hotels Signs on with Pegasus Solutions

Pegasus Blog·20 November 2018
Pegasus Solutions is pleased to announce that AMERON Hotels has signed a multi-year agreement for a variety of products including the Pegasus Reservations Platform, Pegasus Connect, and Utell Voice Services.
commercial

AMERON Hotels Signs on With Pegasus Solutions

Pegasus · 5 November 2018
AMERON Hotels are part of the Althoff Hotel Collection whose founder and owner is Mr. Thomas H. Althoff. The family-owned company runs a collection of 5-Star and 4-Star hotels and is well positioned for growth. Their expansion plans include increasing the 7 hotel portfolio to eleven properties over the next 2 years and the addition of a new brand, Urban Loft.Angelika Viebahn, AMERON's Director of Revenue and Distribution, is looking forward to implementing Pegasus' software solutions so she can manage all distribution channels in one place, using Pegasus Connect. AMERON will also benefit from Pegasus strong corporate and consortia sales capabilities to increase business and leisure travel.Visitors have come to expect elegance mixed with comfort in each of AMERON's unique hotels or 'homes' in Germany and Switzerland for the past 10 years. "[Pegasus] is the right solution to help us achieve our business goals," says Mrs. Viebahn, who has been with AMERON for eight years.Pegasus is a leading global technology provider empowering independent hotels, hotel groups and chains to grow their businesses in a digital world. The company provides a comprehensive offering of cloud-based Software-as-a-Service (SaaS) systems and services that are designed to help hoteliers connect with their guests, increase profitability and maximize productivity. Find out more at www.pegasus.io.The brand AMERON is part of Althoff Hotels managed by Thomas H. Althoff, the founder of the company. The seven 4 star Hotels in Germany and Switzerland combine a common understanding of quality, brilliant location, first class architecture and internal design, which is stylish and cozy alike, however each hotel has its own character in agreement with the motto "A World of Many Worlds". The hotels are located in Berlin, Hamburg, Cologne, Bonn as well as in Lucerne and Davos. As part of the expansion a new resort will be opened in February 2019 at the foot of Neuschwanstein and Hohenschwangau castle and in spring 2019 a boutique hotel will be opened in the finance metropolis Frankfurt. Beginning 2020 a themed hotel will follow in the new MOTORWORLD Munich. For more information please visit www.ameronhotels.com.
commercial

Pegasus Solutions to Showcase its Internet Booking Engine Enhancements at the World Travel Market 2018, November 5 - 7

Pegasus · 4 November 2018
While exhibiting at World Travel Market 2018, hotel technology leader Pegasus Solutions will be demonstrating the latest enhancements to its online booking engine, engineered to drive more direct bookings for independent properties and hotel chains alike. The Pegasus Booking Engine offers full feature functionality consumers have come to expect from an online shopping experience. It's one of the many Pegasus technology solutions in use by global hotel chains, management companies, and independent hotels, including the Pegasus Reservations Platform. According to MMGY Global's 2018 Portrait of American Travelers (POAT) annual survey, 37 percent of consumers responding to the study book direct via a hotel's website. A reliable, easy-to-use hotel booking site is critical to encourage more travelers to book direct versus one of the large OTAs (online travel agencies). While OTAs may provide additional marketing exposure, when a consumer books direct, hotels save on commission costs, and importantly, create a one-to-one relationship with the guest which can be leveraged to secure that direct connection for years to come.Now in use by customers around the globe, these latest Pegasus Booking Engine enhancements are designed to provide hoteliers with even more control over their direct booking channel by deliveringcapabilities like improved speed and responsiveness on mobile devices, enhanced Google mapping functionality, and a simplified booking flow. Hoteliers can now customize the "look and feel" of the booking engine within their website, and can create targeted rules-based banner ads on their site to cross promote the hotels' products and services, such as restaurants, spa, etc.Originally launched last year,The Pegasus Hotel Booking Engine is backed by the Pegasus Reservations Platform and can integrate with many of the industry's most popular PMSs (property management systems), providing guests with access to real-time rates and availability. Also available with the Booking Engine is a powerful analytics module, Hotelier.AI, that offers actionable intelligence and a holistic, 360-degree view of the customer decision journey.Designed for search engine optimization (SEO), these enhancements add to the already powerful features embedded in the Booking Engine such as real-time comparisons of OTA rates, context-sensitive upsell promotions, strike-through pricing, multi-room and multi-property booking, and room upgrades, topped off with a rapid payment checkout experience to close the sale."Considering we built and operate one of the largest, most advanced hotel central reservations systems in the world, it makes sense for us to continually deliver integrated solutions that simplify and reduce the number of separate systems, said Glenn Wirick, EVP Sales and Marketing for Pegasus. "We know the technology hospitality ecosystem is fragmented, so our 30+ years of technical expertise continues to be focused on developing holistic solutions that solve the problems facing the contemporary hotelier."Pegasus invites WTM attendees to Stand TT205 to learn more about the Pegasus' newly enhanced Booking Engine. Alternatively, interested hoteliers can request a personal demonstration online at http://go.pegasus.io/analytics-demo-request.
commercial

Pegasus Solutions to Launch New Hotel Chain Enterprise Analytics Solution at World Travel Market London November 5-7, 2018

Pegasus · 4 November 2018
Pegasus Enterprise Analytics is designed to enable hotel companies of any size to gain insights that identify key drivers influencing demand and capitalise on new opportunities to drive incremental revenue, occupancy, ADR and profitability across the entire chain's portfolio of properties. Utilising best practice visualisations, data discovery and collaborative features, chain level users now have immediate access to business critical data that supports and drives effective revenue management strategies."Enterprise Analytics builds on the success of the property level Pegasus Analytics platform by delivering the rich analytical features that users at a chain depend on to monitor, optimise and align portfolio performance with key business objectives," said Dean Ismael, Vice President of Business Intelligence and Analytics for Pegasus. " This is a natural extension to Pegasus' sophisticated enterprise grade capabilities by empowering users to understand, colloborate and act faster on the data that drives their business to stay ahead of the competition."Decision makers can effortlessly analyze their CRS (Central Reservations System) chain data and break out the detail to uncover booking trends, outliers and demand drivers by hotel / cluster, channel, feeder and supply market, travel agency, consortia and room type for historical and reserved periods in real-time and across any device.Pegasus invites WTM attendees to our stand TT205 to learn more about the new Pegasus Enterprise Analytics product. Alternatively, interested hoteliers can request a personal demonstration at http://go.pegasus.io/analytics-demo-request
commercial

Google & Pegasus Solutions to jointly present: "Pay-for-Performance vs Pay for Non-Performance for Hotel Reservations" at World Travel Market 5 November 2018

Pegasus ·31 October 2018
Scottsdale, Arizona - (November 1, 2018): Hotel technology leader Pegasus Solutions is pleased to join Google in a World Travel Market presentation where experts will discuss digital advertising options available to hoteliers to optimize customer marketing and acquisition.The session, "Pay-for-Performance vs Pay for Non-Performance for Hotel Reservations," is 5 November 2018, 10:45 a.m. - 11:15 a.m. in the Travel Forward Product Showcase Theatre.Hotel technology leader Pegasus Solutions is pleased to join Google in a World Travel Market presentation where experts will discuss digital advertising options available to hoteliers to optimise customer marketing and acquisition.Pegasus Head of Strategic Development, Matt Simes and Google's Partner Manager Siddartha Garg will discuss the pros and cons of pay-for-performance online advertising in the hotel industry.Pegasus is a Google Premier Partner, providing hoteliers with expertly tailored marketing programs to increase website traffic by optimizing Google AdWords to more effectively reach their target audience. According to Google, if hoteliers want to get the most out of their marketing dollars, it is best to work with a certified Google Premier Partner like Pegasus, who can help them deliver better campaigns that stretch every dollar of their budgets.Pegasus' cloud-based Software-as-a-Service (SaaS) systems and services help hotel companies and hoteliers worldwide gain a competitive edge and grow their business in a digital world. The company is a market leader in the electronic processing, management, distribution, sales and marketing of hotel inventory, rates and content across different sales channels to include direct bookings via hotels' branded websites, voice, travel agents (GDS), online travel agents (OTAs) and metasearch partners. While at World Travel Market, visit Pegasus at booth TT205.While at World Travel Market, visit Pegasus at stand TT205.To learn more on why leading hotels worldwide rely on Pegasus Solutions to grow their direct bookings, drive revenue and optimize their business, visit Pegasus.io.

Customer Service is Not an Email

Pegasus Blog·29 October 2018
Zappos is known as much for the company’s customer service as for its shoes. According to Forbes, a chalkboard at the company’s headquarters lists the customer inquiries for the day and the average time of response.
commercial

Pegasus Solutions Featured By CIO Review Magazine

Pegasus · 2 October 2018
Pegasus Solutions, a global leader in hospitality technology solutions, is the cover story of September's issue of CIO Review Magazine. The feature article, A New Chapter in a Long Legacy of Innovation for Hoteliers, focuses on the company's long history as an industry pioneer and its ongoing legacy of developing game-changing hotel technology.Check out the Pegasus story here CIOReview.com.As Sean Lenahan, CEO of Pegasus, says in the article, "Our mission is to help hoteliers effortlessly connect with their guests and power relationships that last a lifetime. Fundamentally, our technology must maximize bottom-line profitability for hotel owners through global connectivity, intelligent pricing and open, simple and intuitive technology that allows hotels to free themselves from system constraints with deep data insights to improve operational productivity. This guides everything we do at Pegasus."For nearly three decades, Pegasus Solutions has delivered significant innovation and advancements to the hospitality industry. The Pegasus name has become synonymous with complete, highly reliable and innovative solutions that help hoteliers increase market competitiveness, revenue, profitability, and connections to their guests. Under new ownership as of 2014, Pegasus is once again making substantial investments in ground-breaking products and services focused on simplifying hoteliers' ability to compete, increase bookings through their most profitable channels, and improve guest loyalty. The company is also recognized for its willingness to create highly tailored solutions on a 21st-century platform with near-unlimited scalability."Our teams have more experience serving chains than any other business in the history of the hospitality industry. Our software was not built for independents and modified for chains--Pegasus is and always has been uniquely enterprise in everything we do at our very core," adds Lenahan.To learn more why leading hotels worldwide trust Pegasus Solutions to deliver products and services that increase revenue, improve profitability and help them take back control of reservations operations, regardless of budgets and competition, visit Pegasus.io.

Pegasus Solutions: A New Chapter in a Long Legacy of Innovation for Hoteliers

Pegasus Blog·26 September 2018
The continued evolution of Pegasus―a lepegasus-solutionsading global provider of hospitality technology and services―inspires the same motivation epitomized in Gandhi’s words. At its inception, Pegasus was born from the idea that a digital era was on the horizon and that innovative distribution technology would uniquely empower hotels to distribute their product electronically to guests across all sales channels globally, beginning with travel agents.

Is Your GDS Hotel Description Old News?

Pegasus Blog·17 September 2018
Long before the rise of the internet, the GDS (Global Distribution System) existed, with its airline origins dating back to the 1960s. Today, the GDS is used by travel agencies, travel management companies, and corporate travel managers – providing hotels with a significant source of reservations and revenue. However, with so much industry attention focused on growing direct bookings and the ever-changing OTA (Online Travel Agency) landscape, the importance of the GDS hotel booking platform can get forgotten amid all the noise.
commercial

Silken Hotels signs multi-year contract extension with Pegasus Solutions

Pegasus ·13 September 2018
After a highly successful 15-year engagement with the company, Silken Hotels has signed a renewed and extended agreement with Pegasus Solutions, a global leader in hospitality technology solutions.With over 33 properties across Spain, Silken Hotels is recognized as a 4-star, business-oriented brand with city center locations. Avant-garde design, comfort, functionality, high level of services and the best location are the chain's signature hallmarks. The new agreement continues the partnership and extends the term for another five years. Silken Hotels will leverage a full suite of Pegasus products including GDS, ADS, Voice, Channel Interfacing, RFP Management, Corporate Demand Services, Account Management and Data Services."We have a highly successful relationship with Pegasus Solutions; their technology and consultative approach has delivered outstanding results and excellent support for our global business," explains Ms. Itziar Poza, Director of Revenue Management and Global Distribution at Silken Hotels. "This expanded partnership will see us continue to build on that into the future."Sean Lenahan, CEO of Pegasus, provided further perspective stating "We are very proud of our unique offering which uniquely combines innovative distribution technology with proven Five-Star Service and are thrilled that Silken has renewed our relationship. It is a testament to our technology, to our people, and to the trust that we have built with Silken over a long period of time."Pegasus' technology empowers hotel companies to gain a competitive edge and grow their businesses in a digital world. The company is a market leader in the electronic processing, management, distribution, sales and marketing of hotel inventory, rates and content across different sales channels to include direct bookings via hotels' branded websites, voice, travel agents (GDS), online travel agents (OTAs) and metasearch partners.To learn more on why leading hotels worldwide rely on Pegasus Solutions to grow their direct bookings, drive revenue and optimize their business, visit Pegasus.io.About Silken HotelsSilken Hotel is a hotel chain based in Spain. Barcelona, Madrid, Seville, Vitoria, Valencia or Tenerife, among others, choose your destination and we will be there to accompany you on each of your trips with 32 hotels and 25 destinations. Over the more than 20 years of the chain's development, creativity and signature design have always been a showcase for functionality, creating multiple personalities within the same Silken universe. Irrespective of the location or reason for your stay, we guarantee you the comfort, sophistication and welcoming environment that you deserve. Transversal values that are not, however, incompatible with uniqueness: although the majority of our hotels have been especially designed to preserve historical buildings, all of them also have a unique interior decor. To learn more or book your next stay, please visit hoteles-silken.com.

[ARTICLE] Hotel Tech Partner vs. Vendor: Knowing the Difference and Why It Matters

Pegasus Blog· 8 August 2018
As leaders in the hospitality industry, we’re in the business of building and cultivating relationships. Not just relationships with guests, however — also relationships with the technology providers that hotels, resorts, chains and management companies align with to enhance their service offering.
Article by Glenn Wirick

Hotel Tech Partner vs. Vendor: Knowing the Difference and Why It Matters

Pegasus ·31 July 2018
The software providers that lodging operators work with can play a pivotal role in the on-going success of their hotel. When in the market for new software, hoteliers should be vetting potential partners -- not just vendors. Why? Because the software you use within your hotel represents an on-going investment and should never be solely transactional in nature. As a hotelier, it is ever-important to know the difference between these relationships and, more importantly, understand why it matters. With this in mind, we've broken down the difference between a hotel tech partner versus a vendor to better guide your next software evaluation journey. Vendors and Partners Aren't Selling the Same Thing Let's cut to the chase -- a vendor is in the business of selling you a product. With large quotas to meet, vendors are looking to close sales in higher volumes and then walk away. This is representative of a quick sales cycle which, while common across various industries, isn't conducive to an on-going relationship benefitting both parties within the hospitality industry.Partners, however, are selling you a relationship-based service. Abandoning the hands-off, sell and release approach, partners are invested in your business, understanding your unique set of needs, and view their success as being dependent on your success. Technology Doesn't Stand Still Technology is continuously evolving -- if hoteliers aren't ahead of the trends, they're behind. When purchasing technology from a vendor, your hotel is at risk of investing in a product that could soon be outdated or in need of expensive updates with limited support. Partners, on the other hand, will remain aware of tech trends that affect their product offering and provide insights into the best way to leverage new technology platforms, updates or services.Not only will partners take feature functionality input from their client in a collaborative effort to improve upon their service and cultivate a long-standing relationship, but they will continuously deliver new features within product releases.Vendors Sell to You, Partners Work with You A vendor interested in simply closing a sale of a product isn't necessarily invested in training your team on the best way to use that product. Once the deal has gone through, their job is done. Of course, new technology can only be successfully implemented with a staff-wide understanding of best practices, which means the onboarding of new software and training amongst staff should go hand in hand.Rather than merely sending an instructional manual or redirecting you to a website, partners will provide you with a support system of peers to implement training and offer specialized support. Vendors Have an Eye on Their Product, Partners Have an Eye on The IndustryWith sales driving their efforts, vendors have their eye on their product and quotas, while partners offer on-going, in-depth industry analysis, and guidance where it is relevant to the system/platform the client has purchased. They understand that hotels are in the business of delivering exceptional services to their guests, which requires the same treatment from their tech partners. Further, vendors often offer a standalone product and aren't necessarily open to referrals to other vendors for products/services they can't offer your hotel -- since this may be viewed as lost business. Partners, however, understand that technology is rarely a 'one size fits all' solution and are more than willing to tap into the ecosystem of vetted products and experts to make recommendations for your hotel's evolving needs. This will ensure your hotel has uninhibited access to the best software on the market, that can integrate seamlessly with your current (and future) offerings. At Pegasus, we have partnered with leading industry suppliers like Duetto and IDEAS, working together closely on integrations, acting as a seamless team to support our clients, every step of the journey.In the hospitality realm, our success with our nearly 5,000 hotel customers is defined by the relationships we create and maintain. To ensure your hotel is supported by the best technology and service offerings, actively seek out collaborative partnerships when purchasing new software. This investment in relationship-focused technology partnerships rather than vendor-based sales cycles will empower your hotel to remain at the crux of hospitality innovation both now and in the future.
commercial

Darlene Rondeau joins Pegasus as New VP of Marketing

Pegasus ·24 July 2018
Pegasus Solutions, the global leader in hospitality technology solutions, today announced the appointment of Darlene Rondeau as vice president of Marketing. In this role, she will be responsible for developing and implementing integrated marketing strategies that reinforce the value of the company's products and services.Darlene joins the world-class executive team, bringing with her a rich background of hospitality and travel industry experience in roles that span digital marketing, business development, e-commerce, online merchandising and communications. Throughout her career, Darlene has worked for some of the most sought-after brands in the industry including Leonardo Worldwide, Sabre Holdings, G2 SwitchWorks and Agresso Travel Industry Solutions a division of UNIT4. She is also as a frequently requested speaker at events such as HSMAI events, AAHOA (Asian American Hotel Owners Association) North Texas University Hospitality School, and BLLA's Leadership Symposium."We're thrilled to bring Darlene on board at this exciting time for our company," said Glenn Wirick, Executive Vice President of Sales and Marketing at Pegasus. "She has a wealth of experience for us to draw and the timing couldn't be better. We're experiencing unprecedented customer growth. We have a great story to tell, and Darlene will lead the charge to tell the world."Darlene will be responsible for developing and implementing comprehensive brand development and marketing strategy, identify emerging markets, as well as spearheading communications and initiatives to support the firm's growth initiatives.Pegasus' technology empowers hotel companies to gain a competitive edge and grow their businesses in a digital world. The company is a market leader in the electronic processing, management, distribution, sales and marketing of hotel inventory, rates and content across different sales channels to include direct bookings via hotels' branded websites, voice, travel agents (GDS), online travel agents (OTAs) and metasearch partners.Commenting on her new position, Darlene adds, "What drew me to Pegasus is the continuous innovation, product optimization, and a commitment to provide hoteliers with a competitive advantage. The technology is clearly a best-in-class, and I'm honored to be joining a team so intensely focused on delivering trailblazing solutions and service to its clients."
commercial

5 Tips for a Successful Hotel Deflag

Pegasus Blog·24 July 2018
With franchise fees increasing at a greater pace than rooms revenue, many hoteliers are contemplating hotel deflagging. If you fall into this category, the first question you’ll need an answer to is: “How to deflag my hotel and make the entire process successful?”
commercial

Going Rogue: Will Deflagging Boost My Profits? [Part 2 of 2]

Pegasus Blog·17 July 2018
In a recent survey of hotel owners, more than one third of respondents considered hotel deflagging because they wanted to maximize their profit. Among branded hotels, some owners are seeing franchise fees and expenses erode profitability, causing them to question the benefits of their chain affiliation. In our previous post we looked at deflagging and its impact on sales, here we focus on hotel deflagging and profits, exploring specific ways new indies can boost profit margins.
commercial

Going Rogue: Will Deflagging Boost My Sales? [Part 1 of 2]

Pegasus Blog·10 July 2018
Transitioning from a branded property into an independent requires careful navigation through multiple challenges. When it comes to hotel deflagging and sales, the move can be financially rewarding when handled correctly. If you’re considering hotel deflagging, but you’re concerned about how that decision may impact your revenue, read on for ways to boost sales in your new indie status.
commercial

Top Reasons Hotels Decide to Deflag

Pegasus Blog·14 June 2018
Hotel deflagging occurs when a hotel owner or operator decides to become independent, ending an agreement with their brand franchiser.
commercial

Pegasus Solutions To Exhibit Intelligent Booking Engine At HITEC Houston

Pegasus ·12 June 2018
Scottsdale, Arizona -- Pegasus Solutions announces the exhibition of its groundbreaking booking engine at HITEC Houston taking place June 18 - 21 in Houston, Texas. Demonstrations of the booking engine at HITEC can be reserved here.Now live in the market and in use by customers globally, the booking engine provides hoteliers with increased control over their direct booking channel and drives improved profitability. By combining data-driven intelligence with a modernized mobile-responsive design, the booking engine powers an e-commerce experience that maximizes the conversion of online visits into paying guests."We're thrilled to demonstrate this booking engine at HITEC because we've seen how it's boosted both conversion rates and the volume of direct bookings," said Glenn Wirick, EVP of Sales and Marketing for Pegasus. "The tool helps engender relationships, enhance brand value, and increase profitability."The booking engine's mobile-first design was developed with extensive focus group input for current and future market requirements, offering an intuitive hotel shopping experience for consumers.Other features of the booking engine include urgency features such as context-sensitive promotions, strike-through pricing, members-only "book now" rates, rebooking from reservation histories, multi-room and multi-property booking, individualized dynamic pricing, corporate and group capabilities, real-time OTA price comparison, and a rapid checkout experience to maximize the rate at which shopping consumers become booked guests.To learn more about the booking engine reserve a demo at HITEC or visit Pegasus at booth 110.

Opportunity Intersection

Pegasus · 7 June 2018
We know the hallmark of our industry is service, and that it's at the very heart and soul of what properties across the globe deliver to guests 24 hours a day, 7 days a week, day in and day out. But it also drives revenues. Studies show 70 percent of customers will stop doing business with a company after one bad experience, while nine out of 10 say they would pay more to ensure a superior one. A study by Harvard Business Review showed that customers who have great experiences spend roughly 140 percent more than customers who have poor experiences.But delivering exceptional service can be complicated. Combine that with a wide range of technology systems required to run a hotel, and you've got your hands full. It's helpful, then, to understand the opportunities at this intersection of technology and service. After all, technology is more than just hardware and software, rather it should be a holistic system to support your entire operation and make your life easier.The most successful properties have growth strategies that focus on three areas at this intersection of technology and service: 1) transforming the guest experience, 2) enhancing staff productivity, and 3) optimizing operational efficiencies. Here's how each of those three areas play out and impact hotel performance.Technology can transform the guest experience.Technology can transform service - it unties hotel employees' hands from manual tasks allowing them to automate, it provides guest behavior and preference data, and it gives back time to focus on guests. What if instead of manually sending individual (often ignored) follow-up emails to your guests after their stay to solicit reviews, you instead asked for and received those reviews during the guest's stay? They share information in real-time while there's still a chance to fill any gaps, engendering trust and communicating you care. Meanwhile this approach alerts you to any operational issues that may be impacting guests, saves time by eliminating follow-up email campaigns, and gives you the opportunity to fix guest service before it's too late. All the while it centralizes the responses and encourages guests to post positive reviews on review sites.Technology can enhance staff productivity.When technology and humans work together, there's the secondary effect. It empowers employees by giving them the control to do their jobs better. For example, good central reservation systems allow hoteliers to distribute their inventory consistently across all demand channels, and include any visuals - like photos or videos-- all in one portal. Instead of updating the visuals inside every distribution channel, hoteliers should be able to distribute once and be done. These kinds of technical tools free up time, and also ensure your property is marketed consistently across all of your demand channels.Technology can optimize operational efficiencies.Optimizing your hotel's efficiency is key to expanding those profit margins. For example, having a partner for voice services allows you to never miss a reservation call, and gives you the flexibility to free up your front desk staff to answer questions and deliver service. Hotel software can help you synchronize housekeeping and your front desk. It can help you manage multiple properties. There's point-of-sale systems for gift shops or restaurant. You can even use software to manage online reviews.If you choose the right technology partner, and industry-leading solutions that benefit your guests, then your service becomes your biggest competitive differentiator. Your hotel will run at optimal levels and deliver world-class experiences destined to boost your bottom line.

Newletter

Thank you for subscribing. Your email address has been added to our mailing list.
Close
To subscribe to the GDPR Bytes Newsletter please enter your contact details below.
An error occured, please check your input and try again.
I do want to receive the GDPR Bytes email newsletter.
By submitting this form, you have read and agreed to the Privacy Notice of HFTP.
You may unsubscribe to these emails at any time.
CancelSubscribe