• Compensation and Benefits... An Important Combination When Attracting and Retaining Talented Staff

    Figuring out the right combination of compensation and benefits is the key to attracting and retaining top talent within your organization. Since 2002, the HFTP Americas Research Center has been tracking trends and publishing the HFTP Compensation and Benefits Survey.

  • GDPR in Hospitality: Vendor Compliance Query Template Available to Industry

    As a professional association, Hospitality Financial and Technology Professionals (HFTP®) created a group of hospitality industry experts to develop hospitality-specific guidelines to assist with preparation for General Data Protection Regulation (GDPR) compliance.

  • HFTP Hospitality DPO Task Force Outlines Objectives as Industry Prepares for GDPR May 2018 Deadline

    The European Union (EU) General Data Protection Regulation (GDPR) that was announced in April 2016 put in place a substantial mandate on EU-based organizations, as well as any organization doing business with EU citizens.

commercial

Thought leadership - To Cloud or Not to Cloud? Choose What Works Best for You without Feature Compromise: Maestro's Web Browser PMS Delivers Flexibility and Mobility On-Premise or in the Cloud

NORTHWIND-Maestro ·21 February 2018
Markham, Ontario -- Cloud-based property management is a compelling option in hotel operations today. Cloud property software systems require less on-property hardware and cabling, and maintenance and backups are handled by the system provider. Plus, company data is secure behind commercial firewalls, simplifying compliance requirements.Yet, many operators feel an on-premise property software system is better because it does not depend on a high-speed internet connection, and the property's IT team has control over the environment. The best way to evaluate which system is best for your operation is to speak with a company that offers a full featured solution on both platforms so that the technology does not have to influence your decision."It is important to have options when you make a crucial property management system decision. Do your homework and focus on tech companies with experience in both cloud-based and on-premise property software systems," said Warren Dehan, President of Maestro PMS. "Evaluate the feature capabilities and services each company offers to ensure it's the right tool for your operation now, and that it will meet your future guest and staff mobility needs. Check if the company's Cloud system delivers full-featured PMS functionality, or if it is a limited 'lite' front office system that does not offer the features or expansion capabilities you may need in the future. Also, make sure your provider has a proven track record of deploying on either platform, and has the infrastructure to support you with the requisite services. Equally important, verify the system's security and credit card service processes are compliant with your GDPR and PCI obligations."The 1886 Crescent Hotel & Spa, and the Basin Park Hotel in Eureka Springs, Arkansas have relied on Maestro's Multi-Property Cloud PMS for more than five years. Jack Moyer, Vice President and General Manager for both properties said, "Our hotels are unique destinations. We run each as a separate brand on one cloud-based Maestro PMS with one database. Maestro hosts our system so we don't have to worry about servers, backups, or system maintenance." Moyer operates his two hotels as one business with one call center, one sales office, and one accounting office. "Managing both properties in the cloud simplifies our entire operation. Maestro Multi-Property Cloud PMS is a powerful system with excellent support."Maestro PMS is available as an on-premise Windows or browser-based solution. It also offers a feature-equivalent browser-based Cloud solution. "Maestro is Maestro, with the full complement of features and capabilities, whether a hotel is using it on-premise or in our hosted Cloud. Maestro has extensive experience with cloud operations," Dehan said. "The key is choosing the right PMS software with the right partner to satisfy your business requirements first - the platform is secondary. If a property does not have access to the Internet but wants an easily managed system, we provide Maestro's features and versatility with a browser user interface that runs on a property's on-premise network. This option simplifies infrastructure needs for an on-premise system and truly gives you the best of both worlds without compromise."Maestro PMS delivers revenue-generating property software tools and services that increase profitability. Maestro property software drives direct bookings, centralizes operations, and provides personalized guest service to keep guests coming back. Click here for more information on how to reserve, engage and socialize with Maestro PMS.About Maestro PMSMaestro is the preferred cloud and on-premises PMS solution for independent hotels, luxury resorts, conference centers, vacation rentals and multi-property groups. This PCI certified and EMV ready enterprise system offers 20+ integrated modules on a single database including web and mobile tools to increase profitability and enable operators to engage guests with a personalized experience. For over 37 years Maestro's Diamond Plus Service has provided unparalleled 24/7 North American based support and education services to keep hospitality groups operational and productive. Click here for more information on Maestro.

GDPR Template Vendor Compliance: Spanish [Consulta de Cumplimiento Reglamentario del Proveedor]

HFTP ·20 February 2018
This letter is a template intended to be used by lodging organizations to inquire about GDPR compliance from their vendors. This is a Spanish translation. [La carta adjunta es una plantilla disenada para ser usada por entidades del sec-tor de la hosteleria en relacion con el cumplimiento del Reglamento General de Proteccion de Datos (GDPR) por parte de vuestros proveedores de productos y servicios de las Tecnologias de la Informacion.]

GDPR Template Vendor Compliance: German [Abfrage der Ordnungsmassigkeit von Lieferanten]

HFTP ·20 February 2018
This letter is a template intended to be used by lodging organizations to inquire about GDPR compliance from their vendors. This is a German translation. [Der beigefugte Brief ist eine Vorlage fur Beherbergungsbetriebe um die Einhal-tung der GDPR-Vorschriften durch ihre Lieferanten zu erfragen.]

GDPR Template Vendor Compliance: French [Requete de conformite du vendeur]

HFTP ·20 February 2018
This letter is a template intended to be used by lodging organizations to inquire about GDPR compliance from their vendors. This is a French translation. [La lettre ci-jointe est un modele destine a etre utilise par des organisations spe-cialisees dans l'hebergement afin de se renseigner sur la conformite GDPR de leurs fournisseurs.]
commercial

The Deadline for GDPR is Approaching Fast. Is Your Hotel Ready?

StayNTouch Inc. ·20 February 2018
There are only a few months to go until the May 25, 2018 compliance deadline for GDPR, which is a game changer for hoteliers as it introduces a new and comprehensive set of strict data protection regulations. By this date, all hoteliers will be required to demonstrate a "reasonable level" of personal data protection. When it comes to data security, there are few sectors as vulnerable to threats as the hotel industry so as hoteliers face a need for new systems, processes and technology, many are in need of some support.If you haven't yet started - or if you have and you are still working on it - now is the time to put your GDPR readiness plan into action. To help, StayNTouch and TrustYou have created this GDPR Readiness Checklist to guide you and your team.The key areas the GDPR checklist covers include:Awareness & PlanningProcesses and SystemsData Privacy, Notifications & ConsentTechnology and ControlsPolicies, Training & ProceduresTo download the Free GDPR Readiness Checklist for Hotels, CLICK HERE or visit http://go.stayntouch.com/GDPR-Checklist.html?utm_source=HSyndicate-HSMAI-HospitalityNet.About StayNTouchStayNTouch is a "Software as a Service" hotel property management systems (PMS) company focused on developing solutions that help hotels raise service levels, drive revenues, reduce costs, and ultimately change the way hotels can captivate their guests. Developed with mobility in mind, the pioneering platform enables hotels to create long lasting relationships with their guests by delivering personalized service levels that today's guests require. StayNTouch operates on tablets and smartphones, empowering hotel employees to go above and beyond in exceeding guest expectations at every touch point.Powering over 85,000 rooms globally, our game-changing solution frees hotels from the constraints of legacy or premise systems, dramatically streamlines operations, increases margins, and revolutionizes how front-line staff connect with guests. StayNTouch is a trusted partner to many of the most forward-thinking hotels, resorts, casinos and chains in the industry, including Yotel, Zoku Amsterdam, Valencia Hotels, The Freehand Hotels, First Hotels, Modus hotels and the Fontainebleau Miami Beach.To learn more watch our video "THE NEW WAY... TO HOTEL!"About TrustYouTrustYou, the world's largest guest feedback platform, empowers hotels with solutions to drive more bookings and improve their hotel product. Through each phase of the guest journey, hotels can utilize guest feedback to enhance marketing, improve guest experiences, and achieve operational excellence. Guest feedback influences 95% of booking decisions. TrustYou Meta-Review, which incorporates hundreds of millions of hotel reviews, surveys, and social posts for over 500,000 hotels worldwide, powers guest reviews on dozens of travel sites, including Google, Kayak, and Hotels.com.*These reviews help hotels to manage and improve their performance along each step of the guest journey, from booking and pre-stay search queries, to real-time guest requests via messaging, to post-stay feedback in the form of reviews and survey responses. Through the TrustYou partner program, PMS, CRM, IBE and other hotel software providers can integrate TrustYou's guest feedback platform into their products to help their hotel clients positively influence bookings and revenue.Find more information on TrustYou and the guest feedback platform on www.trustyou.com.*TrustYou Meta-Reviews only contain verified reviews and do not include reviews from TripAdvisor
commercial

What impact will GDPR have on hotels?

eHotelier.com·19 February 2018
Over the last couple of years, the hotel industry is considered as one of the most vulnerable to data threats. It was reported that the hotel industry accounts for one of the highest numbers of breaches in any sector. With the introduction of the General Data Protection Regulation (GDPR), new laws will be put in place that seeks to safeguard the rights of EU data subjects. But what is GDPR exactly? GDPR is a new set of rules designed to give citizens more control over their data.
commercial

Why GDPR Matters

CFO Magazine·16 February 2018
The European Union’s General Data Protection Regulation, or GDPR, takes effect on May 25, 2018, and will have major implications for businesses with connections to Europe. GDPR is designed to protect an individual’s right to control the use of his or her personal data and is broadly drafted to apply to a wide range of personal data on any natural person, regardless of his or her nationality. Under GDPR, personal data includes, but is not limited to, customer data, such as dates of birth, mailing addresses, IP addresses, product purchases, payment information, supplier data, and employee data. Personal data also includes “sensitive data,” such as health information and information on race and sexual orientation.

The GDPR (DSGVO) Countdown is On

Toedt, Dr. Selk & Coll. GmbH ·16 February 2018
The GDPR (General Data Protection Regulation) is about to become effective and it is time now for the hospitality industry to become aware of this topic. The GDPR is considered the big bang for data protection. The new regulation will take effect on May 25, 2018after a 2-year transition period. As of this date, all data protection regulations currently valid across the 28 countries of the European Union will be replaced by this new regulation, making the 28 different local data protection regulations disappear. With the GDPR data protection will be Europeanized.The new regulations of the GDPR will bring many changes and various additional obligations. This will lead to new implications for owners, managers and employees.German companies that comply with the current local Data Protection Act have a clear advantage, as a lot of the regulations will remain the same or be similar.Hand on heart - have you already taken measures to ensure proper data protection? I doubt that many hoteliers have spent the necessary time on this topic.There is a difference between the so-called "data security", i.e. the technical and organizational measures, and the actual "data protection", meaning the protection of a person from excessive collection of personal data by companies, the government etc. Under data protection a person does not only include the guests, but also employees, suppliers, and other third parties. We will focus on the hotel guests, the direct clients of our industry.Here are some good reasons why the GDPR should be taken seriously:Organizations in breach of the GDPR can be fined up to EUR20m or 4% of annual global turnover (whichever is greater). This is quite an increase from the former maximum amount of EUR300.000. Now, the annual global turnover of an organization is taken as a calculation basis. This makes it all the more important for international organizations with branches in Europe to comply with the GDPR, as the annual turnover of the entire group will be taken into consideration.Under the new regulations, the personal liability of managing directors will remain valid; so will be the personal liability of employees.The GDPR aims at strengthening the position of any affected person. This will, however, also encourage so-called "warning associations" to pursue infringements of the GDPR and to instigate legal proceedings. This could lead to the development of a new type of "warning" industry, which can increase the risk of getting fined.In other words, this is the last chance to take this topic seriously and to take respective actions.Record of Processing ActivitiesThe GDPR clearly regulates how data protection must be organized. One of the new obligations is to keep record of all data processing activities in a so-called Record of Processing Activities. All processes of an organization that involve personal data must be described and documented. The record must also indicate how long the data is stored and when it will be deleted. German organizations that have a documentation following the current German data protection regulations, can easily adapt the existing record to the new requirements. Most companies, however, have no documentation that they can build on. A typical organization has about 150 processes that have to be evaluated and documented. It can take a couple of hours to create the respective entry in the Record of Processing Activities. This gives an indication of the scope of a GDPR project and the work involved to create the required documentation. And, keeping a Record of Processing Activities is only one of a dozen requirements.The Record of Processing Activities clearly shows where data is processed and what exactly is done with it. In the past, companies had some time to create the documentation, as any inspection was announced prior by the data protection authorities. As of May 25, 2018, however, the authorities have the right to demand the Record of Processing Activities without giving any prior notification. There are even discussions about remote access to the records. But even if the deadline was longer, it would be impossible to create a proper record, as it requires so much input by the specialist departments, such as legal, the data protection officer, IT security, etc. There will be no more buffer for a quick fix. If you want to avoid the risk of getting fined, all documents should be more or less available at hand.Implications for the hotel softwareThe controller of the data, e.g. a hotel, will liable for the proper data processing of its suppliers, mainly the software providers ("processor"). This implies that a hotel based in Germany is fully liable for the activities of its software provider, which is based in the US or in China. The German hotel is obliged to verify, if the provider complies with the new regulations. This will be extremely challenging for most European hoteliers and might have serious consequences.Technological ChangesThe GDPR will also bring big challenges for the industry in regards to technology. An individual hotel works with up to 15 software systems containing guest data. As of May 25, 2018, guests have the right to request information about their personal data stored by the hotel. They also have the right to demand deletion of their personal data. Further, a guest may demand transfer of his personal data back to him or to a third party, e.g. a competitor. There are certain prerequisites to this, but these are mostly met in case of guest data.In a fully heterogeneous IT environment, it will be virtually impossible for companies to comply with the new regulations, unless they have a Central Data Management (CDM), a so-called "Above Property System", which centralizes all data streams. A CDM with its central guest profiles enables the implementation of a privacy dashboard meeting the new EU standards.We highly recommend checking, if your software provider complies with the GDPR regulations. If not, you should switch provider and even consider taking legal action for non-compliance with the legal requirements. Data protection should be part of the software concept (Privacy by Design). And it is your right to work with partners who provide a legally compliant software. We advise to only work with software providers that guarantee legal compliance. European software companies had to comply with data protection regulations for many years already and are thus better prepared than providers, for which the complex regulations of the GDPR are new territory. Never before has it been more important to select the right software provider.Since April 2017, dailypoint has been working on a holistic GDPR compliance strategy. During ITB 2018, we will present the new privacy dashboard for our dailypoint software products. This dashboard will be integrated as a standard module in all dailypoint products (kissCRM by dailypoint, dailypoint 360deg CDM/CRM, dailypoint BOOKING MANAGER and dailypoint SMART WLAN). For us "Privacy by Design" means that we take data privacy seriously and support our hotels to do the same.

The Ultimate GDPR Guide for Marketers and Businesses - appinstitute.com

appinstitute.com ·13 February 2018
Much has already been written and discussed in the public domain regarding the GDPR, but still, many business owners are a little unsure of what the GDPR entails, and whether or not they are affected. With this article I hope to add some clarity, explaining what the General Data Protection Regulation is, which businesses it affects - and how - along with answers to some common questions frequently asked about the GDPR, and some steps you can take to move your business towards compliance.

GDPR - EasyJet brings data on board, but will it take off? - tnooz.com

tnooz.com ·13 February 2018
It is estimated that 90% of the world's data was generated in the past two years, yet brands still are only using half of it. Everywhere you turn brands are claiming the status of data pioneer, hoping to be heard above the noise.With GDPR set to come into force in May, we will witness a dramatic change in the way businesses use data, and whilst it's useful to have an individual or team in charge of driving that change, it is far more important to change the mindset and structure of the business as a whole.The travel industry, in particular, will feel the full force of the introduction of GDPR, mainly due to the large amount of personal data it collects from consumers, ranging from home addresses to medical data.As the industry reels from a slew of negative PR stories from the latter half of 2017, from Monarch ceasing trading to Ryanair leaving passengers stranded, it is more vital than ever that they are fully prepared for the upcoming regulations. However, this cannot be the responsibility of a single data officer.
commercial

The Countdown to GDPR is here. Is the MICE industry doing enough?

Cvent ·12 February 2018
The Countdown to GDPR is here, but is the MICE industry in UK and the rest of Europe doing enough? Recently Cvent held a webinar for more than 2,000 MICE executives - attached please see a copy of the presentation for your information.

The tightrope between privacy and personalisation for hotels around data

hotelmarketing.com· 9 February 2018
Whether you’re using it to improve your guest experiences, or focussing on keeping it secure, there is no doubt that 2018 is going to revolve around data. From personalisation, to making sure that you’re in line with the General Data Protection Regulation (GDPR), data is definitely going to be a hot topic for the first half of the year. Personal data is a powerful marketing and guest experience tool and key to a hotel’s relationship with their guests. However, hotels must be cautious as to how they handle personal information [so that they don’t] violate their guests’ right to privacy.
commercial

Data Accuracy Biggest Barrier to Personalisation

eHotelier.com· 7 February 2018
A new survey from Travel Technology Europe reveals that many hotel and travel companies want to embrace greater personalisation in their marketing but are being held back by data accuracy issues. Over half (51%) of respondents reported getting accurate customer data to be a challenge.

6 hotel booking trends we're watching in 2018

Travel Tripper · 6 February 2018
1. Review platforms attempting to dethrone TripAdvisorThe dominance of the world's biggest travel review site will be heavily challenged in 2018. Along with the less-than-stellar performance of its hotel booking product, TripAdvisor's reputation suffered following revelations that it censored reviews concerning rape allegations at specific hotels.Both Google and Facebook are coming up on the rails following their recent moves into the reviews game. Yelp is also making a play for the huge hotel advertising market by expanding ad offerings to hotels. And there are rumors Yelp also wants to add booking capabilities to their site.All summed up, the environment looks ripe for some seriously competitive moves next year.2. Airbnb to lead an end-to-end travel booking movementAirbnb's ambitions show no sign of abating. Along with busily expanding Experiences (part of its Trips tool), the company has made a huge investment in restaurant reservations app Resy. It's pretty clear that Airbnb intends to be a one-stop shop for booking your entire travel experience. The only thing it doesn't seem to be focusing on is transportation.The company also seems keen to redefine travel for locals, too. Regarding Airbnb Trips, CEO Brian Chesky recently said he wants to make "outsiders feel like insiders," in part by helping local people better connect to their own city. It's a smart move that could help Airbnb build up a base of regular local users. Add in talk of introducing a loyalty program, and 2018 looks set to be a big year for Airbnb.But Airbnb is far from the only platform that sees the potential in tours and experiences, something that Skift classed as a "megatrend" in 2017.TripAdvisor is betting on growth from its "non-hotel" business with the strengthening of its tours and activities segment. Expedia and Booking.com are also investing heavily in tours and excursions as well.The big question for next year will be whether the OTAs also attempt to integrate end-to-end bookings (accommodation + activities + food/restaurants) into their own platforms. This would effectively make them a one-stop shop, rather than acting as multiple sites operating under the same umbrella. Given Airbnb's ambitions, this move may come sooner rather than later.Against this changing booking landscape, hotels will also need to adapt. This could involve integrating tours and experiences within their own offerings, either publishing tours on their own website or integrating links to make booking easy.3. The great race to capture user loyaltyThere's been a lot of developments this year in the loyalty game. Biggest of all was the announcement from the world's major hotel brands that their direct booking pushes and loyalty rates have worked.OTAs, which have ordinarily played the marketing game through aggressive search marketing and competition on price, are now changing their tune. For instance, Booking.com recently announced they would invest more in TV commercials, a move intended to drive direct traffic and encourage repeat bookings. Expedia also revealed they would be getting rid of their price matching guarantee.Adding to this, there are suspicions that Booking.com is taking advantage of Google's audience targeting function to advertise Genius rates to Genius users that search for hotels on Google.All of these efforts have had some positive effects. But the loyalty environment is still ripe for innovation. As such, we may see a major shift in 2018 across the industry. For example, many independent hotels are now working on ways to develop their own loyalty programs and better integrate them into the booking experience.Once again, keeping up with Airbnb will prove the main challenge. According to a study reported by Phocuswright, of all the major accommodation booking sites (including hotel brand sites and OTAs), Airbnb is by and large the site with the most loyal--read: actual repeat--customers. Just imagine what may happen if they do end up launching a loyalty program!4. This blockchain thing everyone keeps talking aboutAside from Bitcoin, few people truly understand blockchain technology. Yet while many grapple to figure out what it's all about, excitement is growing surrounding industry startups such as Winding Tree. Using blockchain, this travel distribution platform promises to help suppliers regain control over their inventory and reduce costs to middlemen, in turn driving down costs to the consumer.There's also talk of how Bitcoin can integrate within airlines, how it can improve security, and even how it could be a boon for independent hotels. Is it the panacea for all travel industry ills? Phocuswright described it as somewhere between "revolutionary and hyped." Like most new technologies, we likely won't know blockchain's true usefulness until we see it in action more commonly--something we're expecting next year.Broadly, the whole issue of data security has been pushed to the forefront in 2017. High-profile incidents included the data breach at Sabre and hacks such as the Equifax breach. All have stoked the fires surrounding the need for better security.Add in the fact that the EU's General Data Protection Regulation (GDPR) comes into effect next May, and you can bet this topic will remain firmly top of mind in 2018.5. The AI race to better dynamic and personalized pricingArtificial intelligence certainly has plenty of flashy applications in travel. In recent times, chatbots, travel apps and personal assistants have all captured the imagination. But moving forward, hotels will find the real advantage of AI lies in pricing applications.Apps such as Google Flights already offer "predictive pricing," which provides consumers with suggestions on when they might find the lowest price. However, businesses can also benefit from the same technology. For instance, Starwood has spent the year testing its own AI-powered revenue strategy optimization tool, enabling better power dynamic pricing and improved demand forecasting of 20%.The introduction of more loyalty programs and "closed group" booking tools will also mean that personalized recommendations and marketing (if not pricing) will become easier to implement as well.The integration of AI tech, which may be used to help track and identify user preferences and past habits, may help to further this along.6. China is the one to watch in digital travelChina is one of the world's largest and fastest growing tourism markets, and it's poised to be the biggest by 2022. But even more amazing, China's rate of digital adoption in travel far surpasses anyone else in the region.According to Phocuswright, if you took just Chinese mobile bookings, it would be the third highest source of bookings in all of Asia (after Chinese total and Japan). You can hear more about this discussion in The State of Digital Travel video starting at 4:57.In the Washington Post, Douglas Quinby, senior vice president of research at Phocuswright, was quoted as saying, "China is far ahead of the rest of the world in mobile travel trends," further adding that their "apps, payment services and other features are more advanced and widely accepted."It's also worth mentioning that China runs on its own digital ecosystem: all of the OTAs, social media, review sites and chat apps are specifically Chinese and aren't widely used outside the country. Likewise, many well-known apps in the West aren't used in China. So while there's a lot to learn from Chinese technology in 2018, the lack of shared platforms makes this especially hard.Looking ahead to 2018The travel industry looks set to see significant change this year. The rise of blockchain will be one to watch for sure, as will the impact on TripAdvisor from emerging review sites. And the ever-expanding plans of Airbnb will continue to grab attention. For hotels, the fight for guest loyalty and the adaption of AI for pricing personalization will be key themes as technological innovation delivers new possibilities.

Guests from the European Union Could Soon Cost Unprepared Hoteliers

Hotel Online· 2 February 2018
As of May 25, 2018, hotels accepting reservations from citizens of an European Union (EU) country could be at risk for fines, depending on how those reservations were made. This is because hotels may fall under the purview of the new General Data Protection Regulation (GDPR) when it takes effect. GDPR was designed to better protect EU citizen data and ensure that companies storing that data should possess it. Standards vary based on where the data originates from, but generally any information like name, address, credit card number, etc. is covered. In the domestic U.S., protected data is defined as Personally Identifying Information (PII). And, as defined by GDPR, for an EU citizen it is known as Personal Data. Failure to protect the PII or Personal Data to the right standard could bring a hefty bill, or upon consistent failure, even an order to cease business in EU countries. Current U.S. based data privacy regulations require companies to notify customers if a data b

GDPR: Only 29pc of start-ups encrypt the data they collect - siliconrepublic.com

siliconrepublic.com · 1 February 2018
A survey of more than 4,000 start-ups around the world shows that many are ill-prepared for GDPR. The GDPR deadline of 25 May is just around the corner, and a survey commissioned by email service provider Mailjet shows that start-ups are in dire need of re-examining how they handle their data. The survey, which was launched on Product Hunt, received responses from more than 4,000 start-ups in the US, the UK and France
commercial

The Clock is Ticking Towards GDPR Compliance; If Your Hotel is Struggling, Beekeeper Can Help

Beekeeper · 1 February 2018
In just a few months, the European General Data Protection Regulation (GDPR) will require every hotel in the world to have guidelines in place that protect European Union (EU) residents' personally identifiable information against security breaches. Any hotel that does not comply after May 25, 2018, is risking heavy fines. Beekeeper, developer of a digital workplace app where operational systems and communication channels live within one secure and intuitive platform, announces that it is already GDPR compliant and its communication platform will protect company data."Our customers' right to privacy and ensuring that their personal data is secure, is Beekeeper's top priority," said Corey McCarthy, Beekeeper head of global marketing. "In April, we appointed Dr. Amir Ameri to the new position of Data Protection Officer, and he assembled a team to make sure every box got checked. A full year before deadline, we began assessing the impact of GDPR on Beekeeper. Today, we are proud to say that we are fully compliant. This was a labor-intensive undertaking, but our scramble is over. Companies still needing assistance can visit Beekeeper's GDPR Hub and follow our journey to compliance here."What Hoteliers Need to KnowHere are nine important facts that hoteliers need to know about GDPR:The GDPR is applicable to all hotels processing EU citizen's personal data, regardless of where it is located.Fines up to 20 million euros or 4% of annual global turnover (whichever is greater) may be levied in case of repeat and non-compliance to the regulation.EU citizens will have a right to approach the data protection authority of their choice when stating their complaint.Personal Data is defined with a wider scope, including social, mental, genetic, cultural, and economic data.The Right to be Forgotten will have an impact on hotel processes dealing with data collection, such as the purpose for obtaining the data. It will require advanced tools in dealing with search requirements.Privacy Impact Assessments will become mandatory and influence use of Privacy by Design principles to enhance both commercial and in-house developed tools, processes, and products dealing with Personal Data.Concept of Consent is reworked and made more stringent in its utilization.The Data Protection Officer (appointed internally or externally) becomes a mandatory role for any hotel or hotel company, or fines up to 10 million euros or 2% of global turnover may be levied.Incident Management and Notification for a data breach is standardized by the GDPR. A maximum of 72 hours is permissible before reporting becomes obligatory.Voice of Reason"GDPR is a far-reaching regulation and it has no limits to protecting personal data," Ameri said. "As a SaaS offering and recognized data processor, Beekeeper spent the last nine months implementing technical and organizational measures to ensure that our products and services will reduce risk for hoteliers significantly in the digital workplace."Ameri is an accomplished professional with more than 20 years of technical and leadership experience in operational risk management. He specializes in cybersecurity, data protection, and privacy fields in Swiss and international financial and banking sectors. After completing his Ph.D. dissertation in developing a framework for managing technology risks, Ameri completed his Master of Law to better position his understanding of the interaction between technology and legal and regulatory requirements."With the GDPR deadline on the horizon, hoteliers face a sprint of thorough internal evaluations to revamp policies around the collection, storage, or usage of EU resident personal data," Ameri said. "The financial implications of breaching GDPR are astronomical. We recommend mapping all data assets and appointing dedicated Data Protection personnel on a full-time or contract basis to properly oversee the adoption of high-caliber data protection processes and technologies."One of the best ways hoteliers can start their journey to GDPR readiness is by using a secure communications platform that is already compliant. Hoteliers with questions about implementing GDPR best practices should visit Beekeeper's GDPR Hub.

Top 10 Must-Have Hotel Technologies in 2018

StayNTouch Inc. ·25 January 2018
According to a Walker study, by the year 2020 customer experience will overtake price and product as the key brand differentiator. Studies validate that dynamic shifts in the hotel industry are taking place in 2018 - with the dominance of digital and mobile.It is safe to say that hotel success and technology go hand in hand and hotels must step up their "technological game" if they hope to differentiate themselves and engage with guests. Being ahead of the curve will not only increase your profits, doing something new will get you extra exposure, drive loyalty and bring in new guests.Explore the top 10 must-have technologies below to determine if your hotel technology is leading, competitive or lagging.1. Self-ServiceGartner predicts that by 2020 a customer will manage 85% of the relationship with an enterprise without interacting with a human, so make sure to give your guests the direction and tools they need to accomplish tasks themselves. Topping that list for the hotel industry is mobile and self-service check-in and check-out options (via mobile and lobby stations). Self-service, if done correctly, allows hotels to operate much more efficiently while at the same time providing guests with an experience that they are comfortable with. Look for an advanced cloud-based PMS with useful functions to enable self-service options such as check-in/out, mobile room service requests, late check-out requests, extended bookings, and so on.2. Cybersecurity & ComplianceYour hotel data may be at risk of cyber-attacks if you rely on unsecured technology. With the rise of the Internet of Things and the increased usage of online tools, cyber-attacks have become more frequent and prevalent. As the enforcement deadline for GDPR looms closer, it is imperative that hotels upgrade their data protection processes, or they face the risk of significant financial penalties. Hotels accepting credit card payments must already be compliant with the Payment Card Industry Data Security Standard (PCI DSS). Hotels should invest in cybersecurity technology but also provide their staff with appropriate training programs. A cloud-based PMS can be more secure than an on-premise based platform because it takes liability away from the hotel by using tokenization with ongoing updates and latest encryption included as part of the SaaS service agreement.3. Virtual Reality & Augmented RealityIn addition to an explosion of mobile apps to track loyalty points, streamline check-in and open doors, more hotels now offer virtual reality to preview their property. Virtual reality provides an immersive experience that inspires real-world action which translates into real revenue. While big brands may use expensive connected glasses or mounted headsets, many hotels rely on proprietary apps, smartphones and search engines to do the heavy lifting. Virtual reality is rising in popularity, so hotels looking to attract millennials and younger generations in the years to come need to get on board sooner rather than later.To access all 10 Must-Have Hotel Technologies in 2018, download the free guide here.About StayNTouchStayNTouch is a "Software as a Service" hotel property management systems (PMS) company focused on developing solutions that help hotels raise service levels, drive revenues, reduce costs, and ultimately change the way hotels can captivate their guests. Developed with mobility in mind, the pioneering platform enables hotels to create long lasting relationships with their guests by delivering personalized service levels that today's guests require. StayNTouch operates on tablets and smartphones, empowering hotel employees to go above and beyond in exceeding guest expectations at every touch point.Powering over 85,000 rooms globally, our game-changing solution frees hotels from the constraints of legacy or premise systems, dramatically streamlines operations, increases margins, and revolutionizes how front-line staff connect with guests. StayNTouch is a trusted partner to many of the most forward thinking hotels, resorts, casinos and chains in the industry, including Yotel, Zoku Amsterdam, Valencia Hotels, The Freehand Hotels, First Hotels, Modus hotels and the Fontainebleau Miami Beach.To learn more watch our video "THE NEW WAY... TO HOTEL!"

HFTP Launches New GDPR Bytes Site, an Addition to its Online News Portfolio

HFTP ·19 January 2018
Hospitality Financial and Technology Professionals (HFTP), an international nonprofit hospitality association, announced today the launch of its new GDPR Bytes website. Powered by Hsyndicate, an electronic media-hub based in The Netherlands, GDPR Bytes is an aggregated content destination where users will find the latest news all in one place. The cross-platform site serves as a daily news outlet that brings together specific publications, reports, feature articles, white papers and more.As hospitality companies conducting business in Europe prepare to make operational changes to conform with the EU General Data Protection Regulation (GDPR), HFTP and its HDPO Task Force, consisting of 23 industry experts from around the globe, have been working to increase GDPR awareness as well as develop educational resources to benefit the industry at large. In addition to GDPR Bytes, HFTP has released an extensive range of available GDPR tools including, but not limited to: publications; compliance tools; webinars; blogs; podcasts; more."In order to comply with GDPR, EU-based organizations - as well as any organization handling personal information from EU citizens - should guarantee that proper policies and procedures are being followed," said Frank Wolfe, CEO at HFTP. "GDPR tools and resources, created by HFTP and the HFTP HDPO Task Force, are immediately available to help organizations successfully navigate how to implement the necessary changes, and reduce the risk of non-compliance."GDPR Bytes allows companies to publish their content to the site; registered users receive the additional benefit of having their content published to both GDPR Bytes as well as PineappleSearch.com, the world's only hospitality-specific search engine. For those interested in publishing content or advertising on GDPR Bytes, please contact HFTP Chief Marketing Officer Jennifer Lee, CAE at jennifer.lee@hftp.org or +1 (512) 220-4023.For more information, visit www.hftp.org and https://gdpr.hftp.org. View HFTP's other information-specific news sites: HFTP News; HITEC Bytes; HFTP Club Bytes; HFTP Finance Bytes.About HFTP Hospitality Financial and Technology Professionals (HFTP) established in 1952, is an international, nonprofit association, headquartered in Austin, Texas USA, with offices in Hong Kong, United Kingdom, The Netherlands and Dubai. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with members and stakeholders spanning across the globe. HFTP uniquely understands the industry's pressing issues and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. It does this via its expert networks, research, certification programs, information resources and conferences/events such as HITEC. HFTP also owns the world's only hospitality-specific search engine, PineappleSearch.com. For more information about HFTP, email membership@hftp.org or download the HFTP/HITEC media kit. Follow HFTP/HITEC on HFTP Connect, Facebook (@HFTPGlobal; @HITECconference), LinkedIn, Twitter (@HFTP), Instagram (@HFTP_HITEC), Flickr and YouTube for the latest news. Stay tuned to HFTP's industry-specific, informational news sites: HFTP News, HITEC Bytes, HFTP Club Bytes and HFTP Finance Bytes.##END##
commercial

The hotel that talks back is the future

EyeforTravel ·18 January 2018
The hotel of the future might become an interlinked artificial intelligence that can speak back to the guest through speakers and chatbots to suggest activities to the guest, answer their queries and solve their complaints says the report. Using AI-powered voice and chat capabilities to do these tasks provides more convenient channels for guest interactions that can not only improve satisfaction with their stay but also drive revenues.Both chatbots and voice systems working through smart speakers can be integrated into a whole system, recording all requests and integrated into a Property Management System (PMS). Largely these early investigations into interactive AI are as smart concierges for hotels, with both big and independent chains deploying the tech."We created a conversation concierge so that people can get all of their informational experience through channels they are more used to operating. It delivers specific responses very quickly. It positions the hotel as a trusted advisor," says Charles Cadbury, Co-Founder of Dazzle Technology, a start-up that implements and operates smart speakers for the hospitality industry."Hotels are able to listen to what the guests want and get real time data of who is asking for what and when. Then they can make real time adjustments to their product or services to cater to those requests."The other benefit of offering these services out to guests through voice or chat interfaces is that hotels staff are alleviated of a lot of mundane tasks and can really focus on delivering a high quality of service to guests.Jeffrey Parker, Vice President of Hospitality Systems, Red Lion Hotels Corporation, says that, according to experts, between 50-75% of guest questions can be responded to by a Bot. "This can relieve questions to the desk staff and other departments. The appropriate way to do it is to also link to your service app infrastructure and have a warm hand-off to a real person.""Conversation allows you to ask very specific answers in a type of communication you are most comfortable with," says Cadbury. "And because it's not a live conversation, you're not tying up staff on the phone."However, Parker has a warning: "Don't ever let your app pretend to be a real person. Be transparent with your guests." (For more on chatbots click here for our free report).The human element is also still highly relevant in creating the background that can make these interactive AIs possible. Humans are necessary to create a culture of recording and measuring guest interactions and building up the background data. IHG used their customer service call centres to help build up their Alexa offering, for example."The best way to build a picture of the guest is to leverage the hotel's greatest assets, their people, to capture every seemingly relevant detail humans need to build personal relationships," says Armand Rabinowitz, Senior Director of Strategy and Workgroups at Hospitality Technology Next Generation (HTNG).Similar to putting a data strategy in place, hotels need to think about the individual guest when implementing voice and chat functions. Hotels can't just charge in and introduce voice to every room and client, privacy issues are at play too. "We need to take clues from the guest and offer services based on what profile we think they are, but not to the extent we ruin that relationship," says Parker. Hotels need to offer guests the choice and respect their decision if they ask for connected devices to be removed. Chains such as Marriott and IHG are working closely with Amazon to develop solutions that provide the guests with a seamless experience while also protecting their privacy. Data collection and privacy issues will only be highlighted as the EU's GDPR regulation comes into force warns the report.To download The Future of In-Stay Technology report for free, click here.We have also covered voice technology and its implications for travel in a dedicated new report on the topic, which is free to download now here, as well as chatbots, which can be downloaded here.
commercial

EyeforTravel have an attendee list for the data travel elite that they think you need to see!

EyeforTravel ·17 January 2018
With more travelers turning to the internet and mobile to get ideas, inspiration, and options for their trips. There's more data on each customer from their searches, saved preferences and previous travels. This event covers data analytics, revenue management, marketing analytics and artificial intelligence and personlizartion. Data is where it's all at - see how you can leverage data to get up close and personal with your customer.EyeforTravel are excited about this shift towards smart data and have positioned their EyeForTravel Smart Travel Data Summit (Feb 27-28, Miami) to focus on just that, and are even offering a sneak peak of their attendee list early.The event will have 130+ travel data decision makers to help brands identify the data, technology, partners and strategies that you need to grow revenues in the mobile-first world!To shed light on who will be at the event, Tim Gunstone the Managing Director for EyeforTravel said " "We're excited to be welcoming back executives from Southwest Airlines, Wyndham, AirBnb, Booking.com, Hilton Hotels, the Travel Corporation, Allegiant, Priceline, Winding Tree and a lot more"He went onto to say, "We don't usually release our delegate list this early but we want to shout about this event, we have over 90 people in, and thought we should share it, to give others the chance to book in early and manage their meetings too!"Need a bit more convincing?Look who you could meet and learn from: Airbnb, Amazon, Air Canada, Hilton, Delta Airlines, Mozio, HQ Revenue, Southwest Airlines, Priceline, McKinsey, Amperity, Lufthansa and moreTest your data strategy with insights from across the travel market to discuss everything from personalization, artificial intelligence, revenue analytics, blockchain, GDPR, data talent acquisition, data integration, marketing analytics to enhance the customer experience and so much more!Get your data and commercial teams talking to see your analytics insights take off. Reach those new levels of personalization and discuss the best attribution models on market today!Learn more about who is attending the Smart Travel Data 2018 event in sunny Miami here: http://events.eyefortravel.com/smart-travel-data-summit-north-america/If you are a hotel - cruise or airline - contact the team for discountsContact the team directly at - shreya@eyefortravel.com

Keeping in touch with trends for the year ahead

Tnooz· 9 January 2018
There are so many innovations in hotel and travel technology at the moment that it is a challenge to single out what will be the must-have technology of 2018. Crucial to buyers in Europe will be technology that helps them comply with the glut of regulations that come into effect in 2018 – PSD2, the updated Package Travel Directive and GDPR.
commercial

HEDNA Tackles Costly Payment Challenges at January 2018 Global Distribution Conference in Austin

Puzzle Partner Ltd. · 8 January 2018
The upcoming HEDNA (Hotel Electronic Distribution Network Association) Global Distribution Conference has become the go-to place for hotel industry payment insights, education and best practices. The nearly sold-out event will deliver the most comprehensive information, resources, and dialogue to help hoteliers gain control of the complexities associated with regulations, virtual payments, data security, GDPR and guest demands when it comes to payment strategies.The conference, which has attracted top delegates from hotel chains, multi-properties, independents, management companies, technology suppliers, payment companies and many others, takes place from January 29th - 31st, 2018 at the Sheraton Austin. This year, the payment tracks take center stage to address important topics including how to implement a 'guest centric' payment strategy, how to right size a hotel's third-party costs from a payment perspective, virtual payment trends, compliance, B2B payments, as well as solutions for upcoming issues such as General Data Protection Regulation (GDPR). The elite group of speakers and presenters is comprised of payment experts and influencers from Braintree - A PayPal Company, Ingenico, Edgar, Dunn & Company, Worldpay, Elavon, Hilton, JP Morgan, WEX, Onyx CenterSource, and Voxel Group. For a full list of topics and presenters, visit austinhedna.com/agenda.The Hotel Analytics Working Group will also share the wealth of data received from the 1,000+ HEDNA members and non-member participants in a recent survey. The analysis and White Paper provide recommendations and guidelines to educate hotels globally on how best to use their data to optimize both profit potential and long-term asset value.Other highlights of the event include the highly anticipated Innov8 session and a "Hackathon" produced in partnership with TNOOZ focusing on artificial intelligence and emerging technologies in hospitality.For more information and to register or sponsor, please visit AustinHEDNA.com.About Hotel Electronic Distribution Network Association (HEDNA)HEDNA (Hotel Electronic Distribution Network Association) is a not-for-profit trade association whose worldwide membership includes executives and managers from the most influential companies in the hospitality industry. Founded in 1991, HEDNA's mission is to be the leading global forum for advancing hospitality distribution through collaboration and knowledge sharing. Its vision calls for HEDNA to be known for creating an environment that fosters strategic collaboration toward business development in the global hospitality industry. For more, visit www.HEDNA.org.
commercial

Hotel trends in 2018

Mews Blog· 5 January 2018
Every year, the colour experts at the Pantone Colour Institute read the proverbial tea leaves and proclaim a colour of the year. For those that missed it, this year it’s Pantone 18-3838, also known as ultra violet, and, according to the company, it alludes to the mysteries of the cosmos and the unknown…
commercial

Looming GDPR deadline tops list of challenges for travel tech buyers

PhocusWire· 5 January 2018
With less than five months until the massive new privacy regulation known as GDPR goes into effect, travel technology buyers say compliance with the complicated rules is their biggest challenge of 2018. That’s one of the results from a survey of 135 travel buyers conducted by the organizers of Travel Technology Europe, a conference February 21 to 22 in London. GDPR, the General Data Protection Regulation, goes into effect May 25 and is intended to allow all residents of the European Union to have more control over their personal data.
commercial

GDPR in Hospitality: Vendor Compliance Query Template Available to Industry

HFTP Connect· 3 January 2018
As a professional association, Hospitality Financial and Technology Professionals (HFTP®) created a group of hospitality industry experts to develop hospitality-specific guidelines to assist with preparation for General Data Protection Regulation (GDPR) compliance. The HFTP Hospitality DPO/GDPR Task Force and its members have been working on industry awareness along with tools and resources for the industry.

Newletter

Thank you for subscribing. Your email address has been added to our mailing list.
Close
To subscribe to the GDPR Bytes Newsletter please enter your email address below.
An error occured, please check your input and try again.
CancelSubscribe